(F) Technology and Content
Technology and content costs consist principally of consulting fees involved in application development, editorial content and system support. These costs are directly incurred on website - BWished - development and applications supporting our business and are capitalized until the commencement of commercial applications and thereafter expensed as per ASC 350-50. The capitalized costs will be amortized over five years on commencement of commercial application. Technology and content costs are included in intangible assets.