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EX-31.1 - EXHIBIT 31.1 - RYU APPAREL INC.ex31_1.htm
EX-32.1 - EXHIBIT 32.1 - RYU APPAREL INC.ex32_1.htm
EX-32.2 - EXHIBIT 32.2 - RYU APPAREL INC.ex32_2.htm
EX-31.2 - EXHIBIT 31.2 - RYU APPAREL INC.ex31_2.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q/A
(Amendment No. 2)

ý  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2012

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______ to _______

Commission File No. 333-166171

Respect Your Universe, Inc.
(Exact name of registrant as specified in its charter)

Nevada
68-0677944
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)

5940 South Rainbow Boulevard, Las Vegas, Nevada
89118
(Address of principal executive offices)
(Zip Code)

1-888-455-6183
(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
ý Yes           o No
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
o Yes                      ý No (Not required)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o
Accelerated filer o
Non-accelerated filer o
Smaller reporting company ý

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). o Yes   ý No

Indicate the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date:  47,603,378 shares of common stock as of August 13, 2012
 


 
 

 
 
EXPLANATORY NOTE

We are filing this Amendment No. 2 on Form 10-Q/A to amend and restate in their entirety the following items of our Quarterly Report on Form 10-Q for the quarter ended June 30, 2012 as originally filed with the Securities and Exchange Commission on August 14, 2012 as amended on August 27, 2012 (collectively the “Original Form 10-Q”): (i) Item 1 of Part I “Financial Information,” (ii) Item 2 of Part I, “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” (iii) Item 4 of Part I, “Controls and Procedures,” and (iv) Item 6 of Part II, “Exhibits”.  We have also updated the signature page, the certifications of our Chief Executive Officer and Chief Financial Officer in Exhibits 31.1, 31.2, 32.1 and 32.2, and our financial statements formatted in Extensible Business Reporting Language (XBRL) in Exhibits 101. This report on Form 10-Q/A is presented as of the filing date of the Original Form 10-Q and does not reflect events occurring after that date, or modify or update disclosures in any way other than as required to reflect the restatement described below.
 
We have determined that our previously reported results for the quarter ended June 30, 2012 needed to be restated to correct for errors in our accounting for stock-for-services contracts.  See Note 18 to the Financial Statements.
 
We have made necessary conforming changes in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” resulting from the correction of these errors.
 
 
 
 
 
 
 
2

 
 
RESPECT YOUR UNIVERSE, INC.
FOR THE SIX MONTHS ENDED
JUNE 30, 2012

INDEX TO FORM 10-Q/A (Amendment No. 2)

 
PART I
 
Page
     
Item 1
Financial Statements (Unaudited) 
4
Item 2
Management’s Discussion and Analysis of Financial Condition and
Results of Operations  
32
Item 4
Controls and Procedures
37
     
PART II
   
     
Item 6
Exhibits  
38
 
Signatures    
39
 
 
 
 
 
 
 
3

 
 
PART I

Item 1
Financial Statements

Respect Your Universe, Inc.
 
(A Development Stage Company)
 
Balance Sheets
 
             
             
   
June 30, 2012
       
   
As Restated *
   
December 31, 2011
 
ASSETS
  Unaudited        
             
Current assets
           
Cash
  $ 456,704     $ 2,698,719  
Inventory
    2,087,156       178,541  
Deposits
    432,296       194,723  
Prepaid expenses
    436,945       764,768  
Other current assets
    228,740       -  
Total current assets
    3,641,841       3,836,751  
                 
Property and equipment, net
    54,225       47,349  
                 
Other assets
               
Intangible assets, net
    249,050       21,768  
Deposits
    16,370       -  
Total other assets
    265,420       21,768  
                 
Total assets
  $ 3,961,486     $ 3,905,868  
                 
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
                 
Current liabilities
               
Accounts payable and accrued liabilities
  $ 1,746,939     $ 409,130  
Accounts payable - related party
    106,768       63,177  
Due to factor, net
    6,134       -  
Loans payable - related party
    -       25,000  
Current portion of long-term capital lease
    11,260       -  
Total current liabilities
    1,871,101       497,307  
                 
Long-term liabilities
               
Capital lease, net of current portion
    98,064       -  
Total long-term liabilities
    98,064       -  
                 
Stockholders’ equity
               
Common stock, $0.001 par value, 500,000,000
               
    shares authorized; 41,720,878 and 39,433,378
               
    shares issued and outstanding, respectively
    41,721       39,434  
Additional paid in capital
    14,389,911       11,420,979  
Deficit accumulated during the development stage
    (12,439,311 )     (8,051,852 )
Total stockholders’ equity
    1,992,321       3,408,561  
                 
Total liabilities and stockholders' equity
  $ 3,961,486     $ 3,905,868  

*Refer to Note 18 to the financial statements for restatement details.

See accompanying notes to financial statements

 
4

 

Respect Your Universe, Inc.
 
(A Development Stage Company)
 
Statements of Operations
 
Unaudited
 
                               
                               
                           
From November 21, 2008
 
   
Three Months Ended
   
Six Months Ended
   
(Inception) to
 
   
June 30, 2012
         
June 30, 2012
         
June 30, 2012
 
   
As Restated *
   
June 30, 2011
   
As Restated *
   
June 30, 2011
   
As Restated *
 
                               
Revenues, net
  $ 107,522     $ -     $ 171,648     $ -     $ 176,456  
                                         
Cost of goods sold
    61,796       -       97,708       -       106,922  
                                         
Gross profit
    45,726       -       73,940       -       69,534  
                                         
Operating expenses
                                       
Marketing and advertising
    749,151       213,955       1,383,774       213,955       2,213,607  
Marketing and advertising - related party
    -       -       -       -       63,900  
Product creation
    156,640       -       156,640       9,912       166,856  
Product creation - related party
    160,421       24,000       475,821       154,162       1,832,666  
General and administrative
    1,415,311       1,323,557       2,445,164       1,345,079       8,199,926  
Loss on impairment of website
    -       -       -       -       31,890  
Total operating expenses
    2,481,523       1,561,512       4,461,399       1,723,108       12,508,845  
                                         
Net loss
  $ (2,435,797 )   $ (1,561,512 )   $ (4,387,459 )   $ (1,723,108 )   $ (12,439,311 )
                                         
Net loss per common share -
                                       
     basic and diluted
  $ (0.06 )   $ (0.06 )   $ (0.11 )   $ (0.07 )   $ (0.54 )
                                         
Weighted average number of common
                                       
     shares outstanding during the period -
                                       
     basic and diluted
    41,421,427       27,090,922       40,756,730       25,656,545       22,983,890  

*Refer to Note 18 to the financial statements for restatement details.

See accompanying notes to financial statements

 
5

 

Respect Your Universe, Inc.
 
(A Development Stage Company)
 
Statement of Stockholders' Equity (Deficit)
 
From November 21, 2008 (Inception) to June 30, 2012
 
Unaudited
 
                                     
                                     
                     
Deficit
             
                     
Accumulated
         
Total
 
                     
During the
   
Stock
   
Stockholders'
 
   
Common Stock, $0.001 Par Value
   
Additional
   
Development
   
Subscriptions
   
Equity
 
   
Shares
   
Amount
   
Paid in Capital
   
Stage
   
Receivable
   
(Deficit)
 
                                     
Issuance of common stock - founders ($0.001/share)
    6,250,000     $ 6,250     $ -     $ -     $ (6,250 )   $ -  
                                                 
Net loss - period ended December 31, 2008
    -       -       -       (49,831 )     -       (49,831 )
                                                 
Balance, December 31, 2008
    6,250,000       6,250       -       (49,831 )     (6,250 )     (49,831 )
                                                 
Receipt of cash on subscription receivable
    -       -       -       -       6,250       6,250  
                                                 
Issuance of common stock for cash and subscription
                                               
     receivable ($0.001, 0.01 and $0.10/share)
    7,855,000       7,855       161,145       -       (33,000 )     136,000  
                                                 
Share-based compensation - stock ($0.001 and $0.10/shares)
    3,058,500       3,059       228,541       -       -       231,600  
                                                 
Issuance of common stock in conversion of debt ($0.10/share)
    1,067,000       1,067       105,633       -       -       106,700  
                                                 
Net loss - year ended December 31, 2009
    -       -       -       (367,387 )     -       (367,387 )
                                                 
Balance, December 31, 2009
    18,230,500       18,231       495,319       (417,218 )     (33,000 )     63,332  
                                                 
Receipt of cash on subscription receivable
    -       -       -       -       33,000       33,000  
                                                 
Issuance of common stock for cash ($0.10/share)
    3,765,000       3,765       372,735       -       -       376,500  
                                                 
Share-based compensation - stock ($0.10/share)
    2,000,000       2,000       198,000       -       -       200,000  
                                                 
Net loss - year ended December 31, 2010
    -       -       -       (1,157,218 )     -       (1,157,218 )
                                                 
Balance, December 31, 2010
    23,995,500       23,996       1,066,054       (1,574,436 )     -       (484,386 )
                                                 
Issuance of common stock and warrants for cash
                                               
     ($0.10 - $1.00/share)
    13,917,069       13,917       6,110,317       -       -       6,124,234  
                                                 
Share-based compensation - stock ($0.10 - $1.27/share)
    1,520,809       1,521       574,619       -       -       576,140  
                                                 
Share-based compensation - options
    -       -       3,623,590       -       -       3,623,590  
                                                 
Share-based compensation - warrants
                    46,399                       46,399  
                                                 
Net loss - year ended December 31, 2011
    -       -       -       (6,477,416 )     -       (6,477,416 )
                                                 
Balance, December 31, 2011
    39,433,378       39,434       11,420,979       (8,051,852 )     -       3,408,561  
                                                 
Share-based compensation - stock ($0.97 - $0.98/share), as restated*
    787,500       787       759,713       -       -       760,500  
 
                                               
Issuance of common stock and warrants for cash
                                               
     ($1.00/share), net of offering costs of $6,900
    1,500,000       1,500       1,491,600       -       -       1,493,100  
                                                 
Issuance of warrants for capital lease
    -       -       11,650       -       -       11,650  
                                                 
Share-based compensation - options, as restated*
    -       -       492,519       -       -       492,519  
                                                 
Share-based compensation - warrants
    -       -       213,450       -       -       213,450  
                                                 
Net loss - period ended June 30, 2012, as restated*
    -       -       -       (4,387,459 )     -       (4,387,459 )
                                                 
Balance, June 30, 2012, as restated*
  $ 41,720,878     $ 41,721     $ 14,389,911     $ (12,439,311 )   $ -     $ 1,992,321  

*Refer to Note 18 to the financial statements for restatement details.

See accompanying notes to financial statements

 
6

 

Respect Your Universe, Inc.
 
(A Development Stage Company)
 
Statements of Cash Flows
 
Unaudited
 
                   
                   
               
From November 21, 2008
 
   
Six Months Ended
         
(Inception) to
 
   
June 30, 2012
   
Six Months Ended
   
June 30, 2012
 
   
As Restated *
   
June 30, 2011
   
As Restated *
 
CASH FLOWS FROM OPERATING ACTIVITIES
                 
Net loss
  $ (4,387,459 )   $ (1,723,108 )   $ (12,439,311 )
Adjustments to reconcile net loss to net cash used in operating activities:
                       
Depreciation and amortization
    18,081       233       18,081  
Share-based compensation expense - stock
    797,832       119,500       1,572,455  
Share-based compensation expense - options
    492,519       1,136,708       4,116,109  
Share-based compensation expense - warrants
    213,450       -       259,849  
Loss on impairment of website
    -       -       31,890  
Changes in operating assets and liabilities:
                       
Inventory
    (1,908,615 )     -       (2,087,156 )
Deposits
    (237,573 )     -       (432,296 )
Prepaid expenses
    290,491       -       (241,160 )
Other current assets
    (228,740 )     -       (228,740 )
Accounts payable and accrued liabilities
    1,337,809       (55,502 )     1,746,939  
Accounts payable - related party
    43,591       (16,252 )     106,768  
Due to factor
    6,134       -       6,134  
Net cash used in operating activities
    (3,652,480 )     (538,421 )     (7,570,438 )
                         
CASH FLOWS FROM INVESTING ACTIVITIES
                       
Purchases of property and equipment
    (18,081 )     -       (64,033 )
Acquisition of intangible assets
    (109,414 )     (16,765 )     (163,072 )
Deposits
    (16,370 )     -       (16,370 )
Net cash used in investing activities
    (142,468 )     (16,765 )     (243,475 )
                         
CASH FLOWS FROM FINANCING ACTIVITIES
                       
Proceeds from loans payable - related party
    -       25,000       151,700  
Repayments on loans payable - related party
    (25,000 )     -       (45,000 )
Payments on capital lease obligations
    (5,167 )     -       (5,167 )
Proceeds from issuance of common stock and warrants
    1,500,000       3,614,795       8,175,984  
Offering costs
    (6,900 )     -       (6,900 )
Net cash provided by financing activities
    1,462,933       3,639,795       8,270,617  
                         
Net increase (decrease) in cash
    (2,242,015 )     3,084,608       456,704  
                         
Cash - beginning of year/period
    2,698,719       3,308       -  
                         
Cash - end of year/period
  $ 456,704     $ 3,087,916     $ 456,704  
                         
Supplemental Disclosure of Cash Flow Information
                       
Cash paid during the year/period for:
                       
Interest
  $ 833     $ -     $ 833  
Taxes
  $ -     $ -     $ -  
                         
Supplemental Disclosure of Non-Cash Financing Activities
                       
Stock issued in exchange for debt
  $ -     $ -     $ 106,700  
Stock subscriptions receivable
  $ -     $ 253,000     $ -  
Prepaid expenses
  $ 195,785     $ -     $ 195,785  
Warrants issued for capital lease
  $ 11,650     $ -     $ 11,650  
Capital lease obligation incurred to acquire intangible assets
  $ 114,491     $ -     $ 114,491  

*Refer to Note 18 to the financial statements for restatement details.
 
See accompanying notes to financial statements

 
7

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
Note 1                  Organization and Nature of Operations

Respect Your Universe, Inc. (“the Company”) was incorporated in the State of Nevada on November 21, 2008 to design, commercialize and market a line of premium athletic apparel.

Note 2                  Basis of Presentation

The accompanying unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules and regulations of the United States Securities and Exchange Commission for interim financial information.

The financial information as of December 31, 2011 is derived from the audited financial statements presented in the Company’s Annual Report on Form 10-K/A for the years ended December 31, 2011 and form 10-K for the year ended December 31, 2010.  The unaudited interim financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K/A, which contains the audited financial statements and notes thereto, together with the Plan of Operations for the year ended December 31, 2011.

Certain information or footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been omitted, pursuant to the rules and regulations of the Securities and Exchange Commission for interim financial reporting.  Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows.  It is management's opinion, however, that all material adjustments (consisting of normal recurring adjustments) have been made which are necessary for a fair financial statement presentation.  The interim results for the six months ended June 30, 2012 are not necessarily indicative of results for the full fiscal year.

Note 3                  Liquidity and Management’s Plan
 
As reflected in the accompanying financial statements, the Company had a net loss of $4,387,459 and net cash used in operations of $3,562,480 for the six months June 30, 2012.  The Company has nominal revenue and is in the development stage.

The Company does not yet have a history of financial stability. Historically, the principal source of liquidity has been the issuance of equity securities. 

Management believes that the cash balance on June 30, 2012, current level of working capital, anticipated cash that will be received from expected future sales, and the additional $4,491,173 net proceeds received through the issuance of equity securities in August 2012 will be sufficient to sustain operations for the next twelve months.  See Note 17 (A), Equity Offering.

However, there can be no assurance that the plans and actions proposed by management will be successful, that the Company will generate anticipated sales, or that unforeseen circumstances will not require additional funding sources in the future.

 
8

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
Note 4                  Summary of Significant Accounting Policies
 
Development Stage

The Company's financial statements are presented as those of a development stage enterprise. Activities during the development stage primarily include implementation of the business plan, and obtaining additional debt and/or equity related financing.

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes.

Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the financial statements, which management considered in formulating its estimate could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from estimates.

Cash

The Company considers all highly liquid instruments purchased with a maturity of three months or less to be cash equivalents.  There were no cash equivalents at June 30, 2012 and December 31, 2011, respectively.

The Company minimizes its credit risk associated with cash by periodically evaluating the credit quality of its primary financial institution. The Company believes it is not exposed to any significant credit risk on cash and short-term investments due to the temporary unlimited deposit insurance coverage at all FDIC-insured depository institutions through December 31, 2012.

Inventory

Inventory primarily consists of finished goods. The cost of finished goods inventory includes all costs incurred to bring inventory to its existing condition and location including product costs, inbound freight and duty.

Inventory is valued on a lower of cost or market basis based upon the weighted average method of inventory costing.  Market value is estimated based upon assumptions made about future demand and retail market conditions.  If the Company determines that the estimated market value of its inventory is less than the carrying value of such inventory, it records a charge to cost of goods sold to reflect the lower of cost or market.  The Company has not recorded any adjustments for net realizable value during the six months ended June 30, 2012.

 
9

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 

Deposits

Short term deposits are generally required by the manufacturer in order to produce inventory.  Long term deposits consist of a security deposit for our upcoming retail location.

Property and Equipment

Property and equipment are stated at cost less accumulated depreciation.   The cost of repairs and maintenance is expensed as incurred.  Depreciation is provided principally on the straight-line method over the estimated useful lives of the assets.  Upon sale or other disposition of a depreciable asset, cost and accumulated depreciation are removed from the accounts and any gain or loss is reflected as a gain or loss from operations.

The estimated useful lives are:

Leasehold improvements
1 year
Computers and office equipment
3 years
Furniture and fixtures
7 years
Software
3 years
Tradeshow and event equipment
2 - 3 years

Impairment of Long Lived Assets

The Company periodically evaluates whether events and circumstances have occurred that may warrant revision of the estimated useful lives of property, equipment and intangible assets or whether the remaining balance of property, equipment and intangible assets should be evaluated for possible impairment. 
 
Revenue Recognition

The Company recognizes product revenue when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collectability is probable.

Revenue is recorded net of discounts and an allowance for estimated returns. The allowance for estimated returns, currently 3% of web sales based on our 90 day return policy on web store sales, is reflected as an accrued liability on the balance sheet.

Cost of Goods Sold

Cost of goods sold includes the cost of purchased finished goods, including inbound freight and duty costs associated with the delivery of goods to our locations.

 
10

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
Shipping and Handling Costs

Costs associated with the Company’s third-party warehouse and outbound shipping and handling costs are included as a component of general and administrative expenses.  Any shipping and handling costs billed to customers is offset against shipping costs included in general and administrative expenses. These amounts are not material for the six months ended June 30, 2012.

Marketing and Advertising

Marketing and advertising costs are generally expensed as incurred.  Marketing and advertising costs include athletic endorsement expenses and marketing contracts.  Accounting for endorsement costs and marketing contracts is based upon the specific contract provisions and are generally expensed over the term of the contract, which ranges from 1 to 2 years.

Of the total amount expensed, and as reflected on the statement of operations, an allocation has been made to a related party classification for amounts incurred with an entity that a Director has ownership in.

Product Creation

The Company expenses product design and creation costs as incurred.  Product creation expenses include fees and share-based compensation paid to contractors for the design, development, merchandising and sourcing of the Company’s product lines.

Of the total amount expensed, and as reflected on the statement of operations, an allocation has been made to a related party classification for amounts incurred with an entity that is controlled by the Company’s former Chief Executive Officer and current Chief Operating Officer.  See Note 17(C), CEO Resignation and Appointment.

Risks and Uncertainties

The Company intends to operate in an industry that is subject to intense competition and change in consumer demand. The Company's operations are subject to significant risk and uncertainties including financial and operational risks and the potential risk of business failure. Also see Note 3, Liquidity and Management’s Plan.
 
Share-Based Payments
 
The Company estimates the cost of share-based payments to employees based on the award’s fair value on the grant date, and recognizes the associated expense ratably over the requisite period.  The estimated cost is derived at using the Black-Scholes option pricing model, which includes assumptions that are highly subjective.  The Company may adjust these assumptions periodically to reflect changes in market conditions and historical experience.  Consequently, expenses reported for share-based payments to employees in the future may differ significantly from those reported in the current period.

 
11

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
When estimating fair value, the Company considered the following variables:

The risk-free interest rate assumption is based on the U.S. Treasury yield for a period consistent with the expected term of the option in effect at the time of the grant.
The Company has not paid any dividends on common stock since our inception and do not anticipate paying dividends on our common stock in the foreseeable future.
The expected life of the award is computed using the “simplified” method as permitted under the provisions of Staff Accounting Bulletin (“SAB”) 107. SAB 107’s guidance was extended indefinitely by SAB 110.
The expected volatility is based on the historical volatility of our common stock based on the daily quoted closing trading prices.
The forfeiture rate is based on an estimate of awards not expected to fully vest.

The straight-line attribution method is used for awards that include vesting provisions.  If an award is granted, but vesting does not occur, any previously recognized expense is reversed in the period in which the termination of service occurs.

The Company measures the fair value of share-based payments to non-employees at the measurement date, which occurs at the earlier of the date performance commitment is reached or performance is completed.  Recognition of share-based payments occurs as services are received.  The Company treats fully-vested, non-forfeitable shares issued to non-employees in the same manner as if it had paid for the services received with cash.  Unvested, forfeitable shares are accounted for as unissued until the point vesting occurs.

Earnings (Loss) per Share

Basic earnings (loss) per share is computed by dividing net income (loss) by weighted average number of shares of common stock outstanding during each period.  Diluted earnings (loss) per share is computed by dividing net income (loss), adjusted for changes in income or loss that resulted from the assumed conversion of convertible shares, by the weighted average number of shares of common stock, common stock equivalents and potentially dilutive securities outstanding during the period.

The Company had the following potential common stock equivalents at June 30, 2012 and December 31, 2011:

   
2012
   
2011
 
             
Stock options, exercise price $0.69 - $2.26
    4,416,170       3,242,170  
Common stock warrants, conversion price $0.98 - $1.80
    6,430,151       5,440,151  
Unvested, forfeitable restricted stock grants
    718,750       1,406,250  
Total common stock equivalents
    11,565,171       10,088,571  

Since the Company incurred a net loss during the six months ended June 30, 2012 and 2011, the effect of considering any common stock equivalents, if exercisable, would have been anti-dilutive.  A separate computation of diluted earnings (loss) per share is not presented.

 
12

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited

 
The Company has a total of 720,000 unvested options that will vest through December 2015.  The unvested stock grants will vest evenly through August 2013.  All options and warrants are expected to vest without forfeiture.

Fair Value of Financial Instruments

The Company measures assets and liabilities at fair value based on an expected exit price as defined by the authoritative guidance on fair value measurements, which represents the amount that would be received on the sale of an asset or paid to transfer a liability, as the case may be, in an orderly transaction between market participants. As such, fair value may be based on assumptions that market participants would use in pricing an asset or liability. The authoritative guidance on fair value measurements establishes a consistent framework for measuring fair value on either a recurring or non-recurring basis whereby inputs, used in valuation techniques, are assigned a hierarchical level.

The following are the hierarchical levels of inputs to measure fair value:

 
·
Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

 
·
Level 2: Inputs reflect quoted prices for identical assets or liabilities in markets that are not active; quoted prices for similar assets or liabilities in active markets; inputs other than quoted prices that are observable for the assets or liabilities; or inputs that are derived principally from or corroborated by observable market data by correlation or other means.

 
·
Level 3: Unobservable inputs reflecting the Company’s assumptions incorporated in valuation techniques used to determine fair value. These assumptions are required to be consistent with market participant assumptions that are reasonably available.

The Company's financial instruments consisted primarily of cash, inventory, deposits, prepaid expenses, accounts payable and accrued liabilities, accounts payable - related party, due to factor and loans payable - related party. The carrying amounts of the Company's financial instruments generally approximated their fair values as of June 30, 2012 and December 31, 2011, respectively.

Recent Accounting Pronouncements

There are no recent accounting pronouncements that are expected to have a material effect on the Company’s interim unaudited financial statements.

 
13

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
Note 5                  Prepaid Expenses

Prepaid expenses consist of the following as of June 30, 2012 and December 31, 2011:

   
2012
   
2011
 
   
Cash
   
Common Stock
   
Total
   
Cash
   
Common Stock
   
Total
 
                                     
Investor relations
  $ -     $ -     $ -     $ 22,812     $ -     $ 22,812  
Marketing
    225,270       195,785       421,055       460,038       228,322       688,360  
Other
    15,890       -       15,890       53,596       -       53,596  
Total prepaid expenses
  $ 241,160     $ 195,785     $ 436,945     $ 536,446     $ 228,322     $ 764,768  

Prepaid expenses are generally amortized over the related service period, which are less than or equal to one year.

One of the arrangements reported within prepaid expenses was modified during the quarter ending March 31, 2012.  Although the contract term did not change, the modification resulted in a change in the timing of benefits to be received over the remaining term.  As a result, the Company revised the related amortization method from specific identification to straight-line basis.  The change has no material impact on net loss for the current period.  Additionally, the Company believes the change will not have a material impact on net income (loss) in future periods during 2012.

Note 6                  Other Current Assets

Other current assets primarily include deferred offering costs in the amount of $190,411 consisting of legal and filing fees relating to the Company’s initial public offering on the TSX Venture Exchange.  The deferred offering costs were offset against offering proceeds.  See Note 17 (A), Equity Offering.

Note 7                  Property and Equipment

Property and equipment consist of the following as of June 30, 2012 and December 31, 2011:
 
   
2012
   
2011
 
             
Leasehold improvements
  $ 2,400     $ 2,400  
Computers and office equipment
    11,998       11,998  
Furniture and fixtures
    5,850       4,230  
Software
    38,335       30,500  
Tradeshow and event equipment
    7,229       -  
      65,812       49,128  
Accumulated depreciation
    (11,587 )     (1,779 )
Property and equipment, net
  $ 54,225     $ 47,349  

 
14

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
Note 8                  Intangible Assets

Intangible assets consist of the following as of June 30, 2012 and December 31, 2011:

   
2012
   
2011
 
             
Patent and trademarks
  $ 82,193     $ 17,101  
Website development, net
    40,716       4,667  
Domain name
    126,141       -  
Intangible assets, net
  $ 249,050     $ 21,768  

(A)           Patents and Trademarks

The Company capitalizes legal fees and filing costs associated with the development of its patents and trademarks.  Patents and trademarks are generally amortized over an estimated useful life of 5 years using the straight-line method beginning on the registration or grant date, however, patents and trademarks with indefinite useful lives are not amortized.  No amortization expense was recorded as of June 30, 2012 and December 31, 2011, respectively.

(B)           Website Development

The Company capitalizes certain costs associated with the development of its websites.  Other costs related to the planning and maintenance of the websites are expensed as incurred.  Amortization is provided over the estimated useful life of 2 years using the straight-line method for financial statement purposes.

As of June 30, 2012 and December 31, 2011, the Company’s website development costs are as follows:

   
2012
   
2011
 
             
Website development
  $ 50,156     $ 4,667  
Accumulated amortization
    (9,440 )     -  
Website development, net
  $ 40,716     $ 4,667  

The Company’s current website was placed into service in February 2012.  Amortization expense for the six months ended June 30, 2012 and 2011 was $9,440 and $0, respectively.

Provision for Impairment

In December 2011, the Company executed an agreement for the development of a new website to support the expanded web store which was launched during the first quarter of 2012. As a result, the Company determined that there was a significant decrease in the market value of the original website and a significant adverse change in the extent or manner in which the original website would be used in subsequent periods.  Therefore, an impairment loss of $31,890 was recognized for the year ended December 31, 2011.

 
15

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
(C)           Domain Name

The Company capitalized the costs associated with the acquisition of its domain name, ryu.com.  The estimated useful life of the website domain is indefinite and accordingly related capitalized costs are not amortized. See Note 12, Capital Lease.

Note 9                  Due (to) from Factor

In January 2012, the Company entered into a factoring agreement whereby it sells its wholesale trade accounts receivable to a factor without recourse. Under the agreement, the factor assumes the risk of loss resulting from a customer’s financial inability to pay at maturity, in exchange for a fee of 1.25% on the first $5,000,000 in gross factored receivables.  The fee for factored receivables in excess of $5,000,000 is 1.00%.  The minimum aggregate factoring charge payable under the agreement is $50,000 per year.

As part of the agreement, the factor provides all credit and collections support for the Company. Upon collection, the factor reimburses the Company for purchased invoices on a semi-weekly basis, net of factoring fees and chargebacks.

Amounts due (to) from factor consist of the following as of June 30, 2012 and December 31, 2011:

   
2012
   
2011
 
             
Due from factor
  $ 18,091     $ -  
Due to factor (1)
    (24,225 )     -  
Due to factor, net
  $ (6,134 )   $ -  

 
(1)
In addition to fees owed for outstanding receivables sold to factor, this amount includes an accrual of the prorated annual minimum aggregate factoring charge as described above.

Note 10                Credit Facility

In June 2012, the Company entered into a one year, unsecured, credit facility. The credit facility has a maximum borrowing capacity of $500,000. Under this credit facility, the Company will pay interest at a rate of 6% per year.

No balance was outstanding under the revolving credit facility at June 30, 2012.  In July 2012, the Company made a $200,000 draw upon the credit facility.

Note 11                Loans Payable - Related Party

In 2008, the Company entered into an agreement with a stockholder that advanced $49,831.  The same stockholder advanced an additional $56,869 during 2009.  These advances were non-interest bearing, unsecured, and due on demand. In November 2009, the stockholder exchanged their outstanding debt, totaling $106,700, for 1,067,000 shares of common stock ($0.10/share).  There was no gain or loss recorded on this debt conversion.

 
16

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 

On August 28, 2010, the Company’s then Chief Executive Officer, who is now a Director, loaned the Company $20,000. The loan was non-interest bearing, unsecured and was repaid on August 15, 2011.

On March 8, 2011, an entity affiliated with the Company’s then Chief Executive Officer, who is now a Director, loaned the Company $25,000. The loan is non-interest bearing, unsecured and was repaid on March 8, 2012.

Note 12                Capital Lease

On February 1, 2012, the Company entered into a capital lease agreement to lease the domain name ryu.com for 10 years.  At the end of the lease term, title to the domain name will automatically transfer to the Company.  See Note 8 (C), Domain Name.

During the six months ended June 30, 2012 and 2011, the Company incurred and paid interest in the amount of $833 and $0 related to the capital lease, respectively.

Note 13                Stockholders’ Equity (Deficit)

(A)
Stock Issued for Cash

Year Ended December 31, 2008

On November 21, 2008, the Company issued 6,250,000 shares of common stock to its founders, for a subscription receivable of $6,250 ($0.001/share), which was received in 2009.

Year Ended December 31, 2009

The Company issued 7,855,000 shares of common stock for a total of $169,000 ($0.001 - $0.10/share).  Of the total proceeds raised, $33,000 was received in 2010.

Year Ended December 31, 2010

The Company issued 3,765,000 shares of common stock for $376,500 ($0.10/share).

Year Ended December 31, 2011

The Company issued 8,501,918 shares of common stock for $2,875,140 ($0.10 - $1.00/share), net of direct offering costs of $13,478.

(B) 
Stock Issued for Cash and Warrants

The Company issued 5,415,151 shares for $3,244,095 ($0.60/share), net of direct offering costs in the amount of $5,000.  The Company also issued the holders one stock purchase warrant with a maturity of 2 years. The exercise price is $1.80 and requires a mandatory conversion by the holder if the market price of the common stock reaches $3.60 for at least ten consecutive trading days. The warrants issued entitled the holders to purchase an additional 5,415,151 shares of the Company’s common stock.

 
17

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 

Six Months Ended June 30, 2012

In February 2012, The Company issued 1,500,000 shares for $1,493,100 ($1.00/share), net of direct offering costs of $6,900.  The Company also issued the holders one half of one common share stock purchase warrant (750,000 shares) with a maturity of 2 years and 6 months. The exercise price is $1.80 and the Company may accelerate the expiry date of the warrants if the market price of the common stock reaches $4.00 for at least 20 consecutive trading days.

(C) 
Stock Issued for Services

Year Ended December 31, 2009

The Company issued 3,058,500 shares of common stock to consultants, in exchange for services rendered, for at total of $231,600 ($0.001 - $0.10/share), based upon the fair value of the services rendered.

Year Ended December 31, 2010

The Company issued 2,000,000 shares of common stock to consultants, in exchange for services rendered, having a fair value of $200,000 ($0.10/share).

Year Ended December 31, 2011

The Company issued 1,520,809 shares of common stock, in exchange for services rendered having a fair value of $576,140 ($0.10 - $1.16/share). 227,041, shares, or $234,017, of which are payments for future services.

The following is a summary of the Company’s 2011 restricted stock grants that are subject to vesting and forfeiture, and as such are treated as unissued for accounting purposes until vested:

         
Vesting Schedule
 
Date
 
Quantity Granted
   
2011
   
2012 and
Thereafter
 
                   
August 2011
    750,000       93,750       656,250  
December 2011
    1,000,000       250,000       750,000  
      1,750,000       343,750       1,406,250  

Stock payments to non-employees for future services that are fully vested and non-forfeitable are recorded as a prepaid expense on the measurement date, and expensed evenly over the period services are provided.

 
18

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 

Six Months Ended June 30, 2012

On January 26, 2012 the Company issued 100,000 shares of common stock to a consultant for services rendered, for a total of $98,000 ($0.98/share), based upon the quoted closing trading price.

The following is a summary of activity during 2012 for stock payments to non-employees reported as component of prepaid expenses on the Company’s balance sheet:

Prepaid balance - December 31, 2011
  $ 228,322  
Issuances of stock for future services
    153,077  
Amortization of prepaid balance
    (185,614 )
Prepaid balance - June 30, 2012
  $ 195,785  

There were no restricted stock grants issued during the year that are subject to vesting or forfeiture.

During the six months ended June 30, 2012 and 2011, the Company expensed $797,832 and $119,500 related to restricted stock issued for services, respectively.

(D) 
Stock Options

On June 10, 2011, the Company adopted the 2011 Incentive Award Plan (“the Plan”) and on May 18, 2012, the Board of Directors approved certain revisions to the Plan, whereby the aggregate number of securities reserved for issuance, set aside and made available for issuance under the Plan was revised from (i) not to exceed 10% of the issued and outstanding of our common stock at the time of granting of options (including all options granted by our Company to date) to (ii) 8,487,925 shares of our common stock.

As of June 30, 2012 and December 31, 2011, the Company had the following stock option grants:

   
Quantity
                   
   
of Shares
   
Fair Market
   
Share Vesting Schedule
   
Expiration
 
Grant Date
 
Granted
   
Value
   
2011
   
2012
   
2013
   
2014
   
2015
   
(Years)
 
                                                 
June 2011
    1,800,000     $ 1,149,652       1,800,000       -       -       -       -     5 – 10  
July 2011 (1)
    950,000       1,991,263       950,000       -       -       -       -     10  
August 2011
    228,670       246,415       228,670       -       -       -       -     10  
September 2011
    13,500       17,301       13,500       -       -       -       -     10  
October 2011
    250,000       271,718       200,000       12,500       12,500       12,500       12,500     10  
Subtotal
    3,242,170       3,676,348       3,192,170       12,500       12,500       12,500       12,500        
                                                               
January 2012
    770,000       722,926       -       192,500       192,500       192,500       192,500     10  
March 2012
    4,000       3,292       -       4,000       -       -       -     10  
April 2012
    600,000       403,485       -       600,000       -       -       -     5  
May 2012 (2)
    (200,000 )     (85,495 )             (125,000 )     (25,000 )     (25,000 )     (25,000 )      
Subtotal
    1,174,000       1,044,208       -       671,500       167,500       167,500       167,500        
      4,416,170     $ 4,720,556       3,192,170       684,000       180,000       180,000       180,000        

 
(1)
Includes options issued for services discussed in Note 15 (A), Commitments - Related Party.
 
(2)
Options forfeited, upon termination of employment.  During the six months ended June 30, 2012, the Company reversed $5,529 relating to the unvested portion of the forfeited stock options.

 
19

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
The Black-Scholes assumptions used are as follows:

   
June 30, 2012
   
December 31, 2011
 
             
Exercise price
    $0.90 - $1.00     $0.69 - $2.26
Expected dividends
    0 %     0 %
Expected volatility
    121% - 145 %     127% - 136 %
Risk free interest rate
    0.39% - 0.83 %     1.92% - 3.22 %
Expected term of option
 
5 - 10 years
 
5 - 10 years
Expected forfeitures
    0 %     0 %

The following is a summary of the Company’s stock option activity:

 
Options
   
Weighted
Average
Exercise Price
   
Weighted Average Remaining
Contractual Life
 
Average
Intrinsic
Value
 
                         
Balance - December 31, 2010
-
   
$
-
   
-
 
$
-
 
Granted
3,242,170
     
1.24
   
-
   
-
 
Exercised
-
     
-
   
-
   
-
 
Forfeited/Cancelled
-
     
-
   
-
   
-
 
Balance - December 31, 2011
3,242,170
     
1.24
   
8.58 years
 
$
558,000
 
Granted
1,374,000
     
0.96
   
-
   
-
 
Exercised
-
     
-
   
-
   
-
 
Forfeited/Cancelled
(200,000
)    
1.12
   
-
   
-
 
Outstanding - June 30, 2012
4,416,170
   
$
1.15
   
7.83 years
 
$
378,000
 
Exercisable - June 30, 2012
3,696,170
   
$
1.18
   
7.50 years
 
$
378,000
 


   
June 30, 2012
   
December 31, 2011
 
             
Grant date fair value of options
  $ 4,720,556     $ 3,676,349  
Weighted average grant date fair value
  $ 1.07     $ 1.18  
                 
Outstanding options held by related parties
    2,332,670       1,928,670  
Exercisable options held by related parties
    1,832,670       1,928,670  
Fair value of stock options held by related  parties
  $ 3,058,905     $ 2,696,995  

During the six months ended June 30, 2012 and 2011, the Company expensed $492,519 and $1,136,708 related to stock option grants, respectively.

 
20

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
(E)
Warrants

As of June 30, 2012 and December 31, 2011, the Company granted the following warrants:

   
Quantity
                   
   
of Shares
   
Fair Market
   
Share Vesting Schedule
   
Expiration
 
Grant Date
 
Granted
   
Value
   
2011
   
2012
   
(Years)
 
                               
June 2011 (1)
    5,415,151     $ -       5,415,151       -     2  
August 2011
    50,000       92,798       25,000       25,000     3  
Subtotal
    5,465,151       92,798       5,440,151       25,000        
                                       
January 2012 (2)
    15,000       11,650       -       15,000     10  
January 2012 (3)
    100,000       86,859       -       100,000     5  
February 2012 (4)
    750,000       -       -       750,000     2  
April 2012 (3)
    100,000       80,192       -       100,000     5  
Subtotal
    965,000       178,701       -       965,000        
                                       
Total
    6,430,151     $ 271,499       5,440,151       990,000        

 
(1)
Warrants issued in connection with the June 2011 private placement discussed in Note 13 (A), Stock Issued for Cash.

 
(2)
Warrants issued in connection with the domain name discussed in Note 8 (C), Domain Name.

 
(3)
The Company has also committed to grant an additional 300,000 warrants to this consultant for services to be rendered. The grants will be in increments of 100,000 warrants after 3 months of service, over the course of 1 year. The Company will value these warrants at each grant date.   All warrants under the agreement will be fully vested upon grant. Grant dates will be July 2012, October 2012 and January 2013.  See also Note 17 (B), Subsequent Events, regarding the July 2012 issuance.

 
(4)
Warrants issued in connection with the February 2012 private placement discussed in Note 13 (A), Stock Issued for Cash.

The Black-Scholes assumptions used are as follows:

   
June 30, 2012
   
December 31, 2011
 
             
Exercise price
    $0.98 - 1.20     $1.20 - 1.27
Expected dividends
    0 %     0 %
Expected volatility
    121% - 145 %     145 %
Risk free interest rate
    0.30 – 0.82 %     0.55 – 0.77 %
Expected term of warrant
 
5 – 10 years
 
3 – 10 years
Expected forfeitures
    0 %     0 %

 
21

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
The following is a summary of the Company’s warrant activity:
 
 
 
 
Warrants
   
Weighted
Average
Exercise Price
   
Weighted Average
Remaining
Contractual Life
     
Average
Intrinsic
Value
                         
Outstanding - December 31, 2010
-
   
$
-
   
-
   
$
-
Granted
5,465,151
     
1.80
   
-
     
-
Exercised
-
     
-
   
-
     
-
Forfeited/Cancelled
-
     
-
   
-
     
-
Outstanding - December 31, 2011
5,465,151
     
1.80
   
1.49 years
   
$
-
Granted
965,000
     
1.66
   
-
     
-
Exercised
-
     
-
   
-
     
-
Forfeited/Cancelled
-
     
-
   
-
     
-
Outstanding - June 30, 2012
6,430,151
   
$
1.78
   
1.26 years
   
$
-
Exercisable - June 30, 2012
6,430,151
   
$
1.78
   
1.26 years
   
$
-

During the six months ended June 30, 2012 and 2011, the Company expensed $213,450 and $0 related to stock warrants issued for services, respectively.

Note 14                Related Party Transactions

As of December 31, 2011, a director made advances on behalf of the Company for $10,865, which is included in Accounts payable - related party on the balance sheet.  In January 2012, this amount was repaid.

As of June 30, 2012, officers made advances on behalf of the Company for $6,768, which is included in Accounts payable - related party on the balance sheet which was repaid in August 2012.

Note 15                Commitments

(A) 
Related Party

Beginning in February 1, 2010, the Company entered into a consulting agreement with Exit 21 Global Solutions, LLC (“Exit 21”), an entity controlled by the Company’s former Chief Executive Officer and current Chief Operating Officer, to assist the Company with product design, creation, development, merchandising, sourcing and production.  The term of the commitment expired June 30, 2012.

 
22

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
The consulting agreement had both cash and non-cash components for compensation as follows:

         
Common Stock Shares
   
Common Stock Options
       
   
Cash
   
Quantity
of Shares
   
Fair Market
Value
   
Quantity
of Shares
   
Fair Market
Value
   
Total
Compensation
 
                                     
February 2010 (1)
  $ 314,860       500,000     $ 50,000       -     $ -     $ 364,860  
May 2010 (1)
    585,000       1,500,000       150,000       -       -       735,000  
July 2011 (2)
    350,000       -       -       600,000       1,304,937       1,654,937  
January 2012
    386,000       -       -       -       -       386,000  
    $ 1,635,860       2,000,000     $ 200,000       600,000     $ 1,304,937     $ 3,140,797  

(1) 
Fair value of $0.10/share was based upon recent cash offerings to third parties.

(2)
In connection with the 600,000 stock options granted on July 1, 2011, the Black-Scholes assumptions used were as follows:

Exercise price
$2.26
Expected dividends
0%
Expected volatility
127%
Risk free interest rate
3.22%
Expected term of option
10 years
Expected forfeitures
0%

All options were fully vested upon issuance.

As of June 30, 2012 and December 31, 2011, the Company accrued $100,000 and $52,312, respectively, to this vendor.  This amount is included in Accounts payable and accrued liabilities - related party on the balance sheet.

(B) 
Marketing Commitment – House of RYU

In March 2012, the Company executed an agreement with an athletic center in Las Vegas, Nevada, whereby such center, rebranded as the House of RYU, is licensed to use the Company's brand and sell its products.  In exchange, the Company may use the center for various sports marketing initiatives.  The term of the agreement is three years, and the Company will pay $150,000 in rebranding fees.  A total of $100,000 had been paid as of June 2012 and an additional $25,000 was paid in July 2012.  The rebranding fees are expensed as incurred.

(C) 
Lease Obligations

The Company has obligations under operating leases for its corporate office facility and for its retail store that has not yet opened but for which a lease agreement has been executed. The leases expire at various dates through 2014.  Amounts in the table below reflect a rent escalation clause for the retail store but does not include contingent rent the Company may incur based on future sales above approximately $105,000 per month.

 
23

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 

The Company also entered into a capital lease agreement to lease the domain name ryu.com through 2022.  The future minimum lease payments required under the operating and capital leases as of June 30, 2012, are as follows:

   
Operating
Leases
   
Capital Lease
   
Total Lease
Obligations
 
                   
2012 (6 months remaining)
  $ 83,675     $ 5,325     $ 89,000  
2013
    186,695       11,339       198,034  
2014
    100,506       11,307       111,813  
2015
    -       11,503       11,503  
2016
    -       11,703       11,703  
2017 and thereafter
    -       58,147       58,147  
Total minimum lease payments
    370,876       109,324       480,200  
Less: current maturities
    (182,165 )     (11,260 )     (193,425 )
Long-term lease obligations
  $ 188,711     $ 98,064     $ 286,775  

Note 16                Contingencies

From time to time, the Company may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm its business. The Company is currently not aware of any such legal proceedings or claims that they believe will have, individually or in the aggregate, a material adverse affect on its business, financial condition or operating results.

Note 17                Subsequent Events

(A)
Equity Offering

In April 2012, the Company completed a registration statement to list on Canadian TSX Venture Exchange (“TSXV”).  In connection with the listing, in August 2012 the Company completed an initial public offering and issued 5,882,500 shares of common stock for $4,491,174 ($0.84/share), net of direct offering costs of $465,825.  See Note 6, Other Current Assets, regarding the deferred offering costs associated with the offering as of June 30, 2012.

Pursuant to the June 2012 agreement between the Company and its placement agent, the Company will pay a 5% cash commission on the gross proceeds to the agent as part of the offering.  In addition, the agent will receive warrants as follows:

Date
Quantity Granted
Fair Value
Vesting Schedule
Expiration
           
August 2012
   294,125
$
118,264
294,125  upon issuance
2 Years

 
24

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
The Black-Scholes assumptions used are as follows:

Exercise price
$1.50
Expected dividends
0 %
Expected volatility
111 %
Risk free interest rate
0.24 %
Expected term of warrant
2 years
Expected forfeitures
0 %

The warrants are treated as direct equity offering costs and the net effect to additional paid in capital is $0.

(B)
Warrants
 
 
In July 2012, the Company granted the following warrants for services rendered:

Date
Quantity Granted
Fair Value
Vesting Schedule
Expiration
           
July 2012
   100,000
$
68,300
100,000 upon issuance
5 Years

The Black-Scholes assumptions used are as follows:

Exercise price
$1.20
Expected dividends
0%
Expected volatility
111%
Risk free interest rate
0.65%
Expected term of warrant
5 years
Expected forfeitures
0%

(C) 
CEO Resignation and Appointment

On August 13, 2012, the Company entered into a separation agreement whereby Christopher Martens resigned as Chief Executive Officer and Director of the Company effective August 6, 2012.  As part of the separation agreement the Company has agreed to pay Mr. Martens four months salary ($60,000) as severance.

On August 13, 2012, the Board of Directors appointed David Campisi as Chief Executive Officer of the Company and entered into an at-will employment relationship with Mr. Campisi effective August 8, 2012. Mr. Campisi was concomitantly appointed as Chairman of the Board of Directors, replacing Kristian Andresen, who remains a Director.

 
25

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
In connection with the employment of Mr. Campisi, the Company granted the following options on August 14, 2012:

Quantity Granted
 
Vesting Schedule
     
   100,000
 
Upon issuance
500,000
 
Over 4 years
600,000
   

Note 18                Restatement of Previously Issued Financial Statements

Subsequent to the issuance of our financial statements for the quarter ended June 30, 2012 the Company determined that errors were included in the previously issued financial statements, as described below. However, such errors did not impact the three or six months periods ended June 30, 2011. As a result, we restated our financial statements for the quarter ended June 30, 2012 and for the year ended December 31, 2011.

During further review of multiple stock for services contracts, the Company discovered the following errors:

 
1)
With respect to a stock for services arrangement entered into in December of 2011, which included payment of cash and 1,000,000 shares of stock in exchange for future marketing services over a 13 month period, the Company noted the agreement included a quarterly vesting schedule for the shares granted, and in the event of termination any unvested shares would be forfeited. The Company's original accounting treated the 1,000,000 shares as issued and recorded a prepaid expense at the outset of the arrangement, based on the fair value of the shares at the contract start date. The Company had treated the shares in the same manner as if it had paid cash, in line with ASC 505-50-25-4. However, the Company did not take into account SEC Staff Announcement ASC 505-50-S99-1, which requires that public registrants treat unvested, forfeitable shares as unissued until the future services are received. The Company also incorrectly concluded a performance commitment was achieved as of the contract start date. However, since there is no sufficiently large disincentive for non-performance present in the contract, a performance commitment and therefore a measurement date was not reached upon the contract start date. Alternatively, the Company was required to defer measurement until completion of services by the counterparty. Based on the preceding; the Company concluded the original accounting for this contract is incorrect for the measurement date and for treating the shares as issued and recording a prepaid expense for the value of unvested, forfeitable shares. The table below reflects the adjustments necessary to correct this error.

 
2)
With respect to a separate stock for services arrangement entered into in August 2011 for 750,000 shares of stock for future services over a two-year period, the Company has reviewed and concluded that the accounting for this contract should have been treated similar to the contract discussed in section 1 above.  The measurement date should have been based on performance completion given there was no sufficiently large disincentive for non-performance and therefore no performance commitment at the contract start date.  Performance completion occurs ratably over eight quarters whereupon a corresponding portion of the total shares is no longer subject to forfeiture. Based on the preceding, the Company concluded that the shares under the arrangement should not have been considered issued and therefore no prepaid balance should have been recorded at the contract start date.  Additionally, because the measurement dates differ from our reporting dates, the Company should have recognized an expense based on the estimated fair value of the stock at the reporting dates and subsequently re-measured the stock at the measurement dates, adjusting the expense accordingly.  The table below reflects the adjustments necessary to correct this error.

 
26

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
 
3)
Another stock for services arrangement was entered into on January 26, 2012 and has a 12-month service period.  Consideration paid for the services included 100,000 shares of stock issued up front, and 500,000 shares of warrants.  Issuance of the warrants is as follows: 100,000 up front and 100,000 each of the following 4 quarters (every 3 months until the end of the term for a total of 500,000 warrants).  The 100,000 shares of stock do not include vesting or forfeiture clauses, nor does the contract include a claw-back provision in the event of non-performance.  Consequently, the Company treated the measurement date at performance commitment and recognized the corresponding expense up front.  Regarding the Company’s accounting for the warrants, given they were issued over the term and fully vest upon issuance, we determined the measurement date to be at performance completion, at each of the dates of issuance.  The Company recognized the fair value of warrants as an expense in the month they were issued.  Per ASC 505-50-30-21, because the measurement dates differ from our reporting dates, at each reporting date the Company should have accrued an expense for services received.  The expense should be based on the fair value of the warrants at the reporting.  The Company should have then recorded an adjustment to the expense at the subsequent measurement date. The table below reflects the adjustments necessary to correct this error.

 
4)
Additionally, upon review of the Company’s accounting for employee stock options, it was determined that the formula used to calculate the expected term under the simplified method, within the Black-Scholes fair market valuation model for 2011 employee stock options was incorrectly and inconsistently applied.  The table below reflects the adjustments necessary to correct this error.

 
27

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
The effect of the restatement on the balance sheet at June 30, 2012 is as follows:

 
As Previously
Reported
   
Adjustments
   
As Restated
 
                   
ASSETS
                 
                   
Current assets
                 
Prepaid expenses
  $ 1,234,510     $ (797,565 )   $ 436,945  
Total current assets
    4,439,406       (797,565 )     3,641,841  
                         
Other assets
                       
Prepaid expenses, net of current portion
    59,531       (59,531 )     -  
Total other assets
    324,951       (59,531 )     265,420  
                         
Total assets
  $ 4,818,582     $ (857,096 )   $ 3,961,486  
                         
                         
LIABILITIES AND STOCKHOLDERS’ EQUITY
                 
                         
Current liabilities
                       
Accounts payable and accrued liabilities
    1,656,795       90,144       1,746,939  
Total current liabilities
    1,780,957       90,144       1,871,101  
                         
Stockholders’ equity
                       
Common stock, $0.001 par value, 500,000,000
                       
    shares authorized; 42,439,628 shares issued
                       
    and outstanding, as previously
    reported, and 41,720,878 as restated
    42,440       (719 )     41,721  
Additional paid in capital
    15,671,578       (1,281,667 )     14,389,911  
Deficit accumulated during the development stage
    (12,774,457 )     335,146       (12,439,311 )
Total stockholders’ equity
    2,939,561       (947,240 )     1,992,321  
                         
Total liabilities and stockholders' equity
  $ 4,818,582     $ (857,096 )   $ 3,961,486  

 
28

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 

The effect of the restatement on the statement of operations for the three months ended June 30, 2012 is as follows:
 
   
As Previously
Reported
   
Adjustments
   
As Restated
 
Operating expenses
                 
Marketing and advertising
  $ 783,259     $ (34,108 )   $ 749,151  
General and administrative
    1,556,053       (140,742 )     1,415,311  
Total operating expenses
    2,656,373       (174,850 )     2,481,523  
                         
Net loss
  $ (2,610,647 )   $ 174,850     $ (2,435,797 )
                         
Net loss per common share -
                       
     basic and diluted
  $ (0.06 )   $ -     $ (0.06 )
                         
Weighted average number of common
                       
     shares outstanding during the period -
                       
     basic and diluted
    42,439,628       (1,018,201 )     41,421,427  
 
The effect of the restatement on the statement of operations for the six months ended June 30, 2012 is as follows:
 
   
As Previously
Reported
   
Adjustments
   
As Restated
 
Operating expenses
                 
Marketing and advertising
  $ 1,444,106     $ (60,332 )   $ 1,383,774  
General and administrative
    2,546,554       (101,390 )     2,445,164  
Total operating expenses
    4,623,121       (161,722 )     4,461,399  
                         
Net loss
  $ (4,549,181 )   $ 161,722     $ (4,387,459 )
                         
Net loss per common share -
                       
     basic and diluted
  $ (0.11 )   $ -     $ (0.11 )
                         
Weighted average number of common
                       
     shares outstanding during the period -
                       
     basic and diluted
    41,947,320       (1,190,590 )     40,756,730  

 
29

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
The effect of the restatement on the statement of operations from November 21, 2008 (inception) to June 30, 2012 is as follows:
 
   
As Previously
Reported
   
Adjustments
   
As Restated
 
Operating expenses
                 
Marketing and advertising
  $ 2,343,616     $ (130,009 )   $ 2,213,607  
General and administrative
    8,405,063       (205,137 )     8,199,926  
Total operating expenses
    12,843,991       (335,146 )     12,508,845  
                         
Net loss
  $ (12,774,457 )   $ 335,146     $ (12,439,311 )
                         
Net loss per common share -
                       
     basic and diluted
  $ (0.54 )   $ -     $ (0.54 )
                         
Weighted average number of common
                       
     shares outstanding during the period -
                       
     basic and diluted
    23,504,599       (520,709 )     22,983,890  
 
The effect of the restatement on the statement of cash flows for the six months ended June 30, 2012 is as follows:

 
As Previously
Reported
   
Adjustments
   
As Restated
 
                   
CASH FLOWS FROM OPERATING ACTIVITIES
             
                   
Net loss
  $ (4,549,181 )   $ 161,722     $ (4,387,459 )
Share-based compensation - stock
    897,670       (99,838 )     797,832  
Share-based compensation - options
    595,689       (103,170 )     492,519  
Prepaid expenses
    295,286       (4,795 )     290,491  
Accounts payable and accrued liabilities
    1,291,728       46,081       1,337,809  
Net cash used in operating activities
  $ (3,562,480 )   $ -     $ (3,562,480 )
   
Supplemental Disclosures of Non-Cash Financing Activity
 
Prepaid expenses
  $ -     $ 195,785     $ 195,785  

 
30

 
Respect Your Universe, Inc.
(A Development Stage Company)
Notes to Financial Statements
June 30, 2012
Unaudited
 
 
The effect of the restatement on the statement of cash flows from November 21, 2008 (inception) to June 30, 2012 is as follows: is as follows:


 
As Previously
Reported
   
Adjustments
   
As Restated
 
                   
CASH FLOWS FROM OPERATING ACTIVITIES
             
                   
Net loss
  $ (12,774,457 )   $ 335,146     $ (12,439,311 )
Share-based compensation - stock
    1,812,858       (240,403 )     1,572,455  
Share-based compensation - options
    4,300,995       (184,886 )     4,116,109  
Accounts payable and accrued liabilities
    1,656,795       90,144       1,746,939  
Net cash used in operating activities
  $ (7,570,439 )   $ -     $ (7,570,439 )
                         
Supplemental Disclosures of Non-Cash Financing Activity
 
Prepaid expenses
  $ -     $ 195,785     $ 195,785  




 
31

 
 
Item 2                      Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
This information should be read in conjunction with the condensed consolidated financial statements and notes thereto included in Item 1 of Part I of this Quarterly Report on Form 10-Q/A. This discussion highlights key information as determined by management, but may not contain all of the information that is important to you. For a more complete understanding, the following should be read in conjunction with the Company’s 2011 Annual Report on Form 10-K/A, including the audited financial statements therein (and notes to such financial statements) and Management’s Discussion and Analysis of Financial Condition and Results of Operations contained in that report.
 
This Quarterly Report on Form 10-Q/A contains forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, as amended. Forward-looking statements may also be made in the Company’s other reports filed with or furnished to the United States Securities and Exchange Commission (the “SEC”) and in other documents. In addition, from time to time, the Company through its management may make oral forward-looking statements.  Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from such statements.  The words “believe,” “expect,” “anticipate,” “optimistic,” “intend,” “plan,” “aim,” “will,” “may,” “should,” “could,” “would,” “likely” and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance, and therefore, you should not put undue reliance upon them. Some of the statements that are forward-looking relate to: our product line, including that we intend to launch additional product lines in the future; our business plan, including opening a RYU retail store in Las Vegas, Nevada during the third or fourth quarter of 2012; capital expenditure programs; the enforceability of our intellectual product rights; the popularity, and expected popularity, of Mixed Martial Arts (“MMA”); projections of market prices and costs; sales of our products; our marketing, branding and sponsorship initiatives; and our need for and ability to raise capital. The Company undertakes no obligation to update or revise any forward-looking statements.
 
History and Overview
 
We were incorporated in the State of Nevada on November 21, 2008.  Our business plan is to capitalize on the increasing popularity of MMA by designing, commercializing and marketing a line of premium performance athletic apparel and accessories drawing insights from MMA and athletes.
 
Plan of Operations
 
We are a development stage company in the process of designing, commercializing and marketing a line of premium performance athletic apparel.  We follow the apparel industry norm of launching two commercial product lines each year for the Spring/Summer (“Spring”) and Fall/Holiday (“Fall”) seasons.
 
We have retained a senior leadership team with extensive experience in the apparel and sporting goods industry.  We opened our product creation and sales office in Portland, Oregon during the second quarter of 2011 and extended our lease agreement through August 1, 2013.
 
In August 2012, we appointed David Campisi, a then-current Director of the Company, to be our Chief Executive Officer, replacing Christopher Martens, who resigned.  Mr. Campisi is a Senior Retail Industry Executive who was the former Chairman, President and CEO of The Sports Authority from 2004-2011.
 
We had contracted with Exit 21 Global Solutions, LLC (“Exit 21”), a consulting firm controlled by our former Chief Executive Officer and our current Chief Operating Officer, to design, develop and source all of our products through our Spring 2013 product line.  Starting with our Fall 2013 product line creation, for which work commenced in April 2012, we are no longer contracting with Exit 21 and have shifted to a direct model, and are managing product creation directly using internal resources supplemented with independent contractors as required.
 
In February 2012, we launched our product line with our Spring 2012 line of men’s performance and lifestyle apparel, and accessories.  During the same month, we launched an updated web site and store at ryu.com.  During the first and second quarters of 2012, we had nominal but increasing sales of product through multiple channels: retail, through our online store and wholesale, through a limited number of retail partners.  We anticipate expanding our sales channels by opening our first retail store in Las Vegas, Nevada during the third or fourth quarter of 2012.
 
Delivery of our Fall 2012 product lines to our warehouse began during the second quarter of 2012 and will continue into the fourth quarter.  The new season includes an expanded line of men’s apparel, the launch of our women’s apparel and additional accessories.
 
Our Spring 2013 product line has been designed and is anticipated to include new styles for our men’s and women’s categories, as well as additional accessories.  Orders for sales samples have been placed with our factories, and production orders will be placed during the third quarter.
 
Our Fall 2013 product line is in process of being designed and is anticipated to include new styles for our men’s and women’s categories, as well as additional accessories.
 
 
32

 

Product Line
 
Our premium athletic products include competition, training, sportswear and outerwear, as well as headwear and accessories that are designed to meet the demands of an active lifestyle.  RYU’s premium high performance line embodies the art of the sport of mixed martial arts and places emphasis on the values of respect, strength, honor and sustainability as the foundation of our company and its products.
 
Crafted from organic and/or recycled materials utilizing the best yarn and fabric suppliers in the world, we believe we are leading the athletic apparel industry by example, creating a product that is not only the pinnacle of athletic performance, comfort and style, but that is also designed with respect toward maintaining the health of our environment.
 
Results of Operations
 
The following discussion of the financial condition and results of operations should be read in conjunction with the unaudited interim financial statements included herewith. This discussion should not be construed to imply that the results discussed herein will necessarily continue into the future, or that any conclusion reached herein will necessarily be indicative of actual operating results in the future.
 
As discussed in Note 18 of the interim financial statements, we have restated our previously issued financial statements as of and for the three and six months ended June 30, 2012. Accordingly, this Management’s Discussion and Analysis of Financial Condition and Results of Operations has been revised for the effects of the restatement.
 
For the three months ended June 30, 2012 and 2011:
 
For the three months ended June 30, 2012 we generated $107,522 in revenues, net of discounts and an allowance for estimated returns, as compared to $0 for the three months ended June 30, 2011.  The increase in net revenues is attributed to the launch of our Spring 2012 product line and ryu.com in February 2012.
 
Our cost of goods sold for the three months ended June 30, 2012 was $61,796, or 57.4% of net revenues, resulting in gross profit of $45,726, as compared to $0 cost of goods sold and $0 gross profit during the three months ended June 30, 2011.
 
We incurred $749,151 in marketing and advertising expenses during the three months ended June 30, 2012, as compared to $213,955 for the comparable period of 2011.  This increase is a result of our increased digital media, brand and sports marketing initiatives and communications during 2012.
 
During the three months ended June 30, 2012, we incurred product creation expense of $317,061, of which $160,421 was paid to Exit 21, an entity controlled by our former Chief Executive Officer and our current Chief Operating Officer.  By contrast we paid $24,000 in product creation expense to Exit 21 during the three months ended June 30, 2011.  The increase in product creation expense is due to the design and development our Spring 2013 and Fall 2013 product lines.
 
General and administrative expenses for the three months ended June 30, 2012 were $1,415,311 compared to $1,323,557 for the three months ended June 30, 2011.  The primary components of general and administrative expense during the 2012 period were investor relations expenses of $618,286, employee compensation expense $318,276, legal, professional and consulting fees of $392,371, sales expense $199,013 and travel expenses of $56,736.
 
During the three months ended June 30, 2012, our total operating expenses were $2,481,523 compared to $1,561,512 for the three months ended June 30, 2011 resulting in a net loss of $2,435,797 and $1,561,5128 for the three months ended June 30, 2012 and 2011, respectively.
 
For the six months ended June 30, 2012 and 2011:
 
For the six months ended June 30, 2012 we generated $171,648 in revenues, net of discounts and an allowance for estimated returns, as compared to $0 for the six months ended June 30, 2011.  Our net revenues during the 2012 periods resulted from the launch of our Spring 2012 product line and ryu.com in February 2012.
 
Our cost of goods sold for the six months ended June 30, 2012 was $97,708, or 56.9% of net revenues, resulting in gross profit of $73,940, as compared to $0 cost of goods sold and $0 gross profit during the six months ended June 30, 2011.
 
We incurred $1,383,774 in marketing and advertising expenses during the six months ended June 30, 2012, as compared to $213,955 for the comparable period of 2011.  This increase is a result of our increased digital media, brand and sports marketing initiatives and communications during 2012.
 
During the six months ended June 30, 2012, we incurred product creation expense of $632,461, of which $475,821 was paid to Exit 21, an entity controlled by our former Chief Executive Officer and our current Chief Operating Officer.  By contrast we paid $164,074 in product creation expense, of which $154,162 was paid to Exit 21 during the six months ended June 30, 2011.  The increase in product creation expense is due to the design and development our Fall 2012, Spring 2013 and Fall 2013 product lines.
 
General and administrative expenses for the six months ended June 30, 2012 were $2,445,164 compared to $1,345,079 for the six months ended June 30, 2011.  This increase reflects our investment in organization and infrastructure to support our business objectives for 2012.  The primary components of general and administrative expense during the 2012 period were investor relations expenses of $965,618, employee compensation expense $677,962, legal, professional and consulting fees of $794,968, sales expense $255,733 and travel expenses of $137,685.
 
 
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During the six months ended June 30, 2012, our total operating expenses were $4,461,399 compared to $1,723,108 for the six months ended June 30, 2011 resulting in a net loss of $4,387,459 and $1,723,108 for the six months ended June 30, 2012 and 2011, respectively.
 
For the period from November 21, 2008 (inception) to June 30, 2012:
 
We have generated nominal but increasing revenues during the period from November 21, 2008 (inception) to June 30, 2012 of $176,456 and cost of goods sold of $106,922, or 60.5% of net revenues, resulting in a gross profit of $69,534.
 
We incurred marketing and advertising expenses in the amount of $2,277,507 for the period from November 21, 2008 (inception) through June 30, 2012.  Of the total amount expensed to date, $63,900 was paid to a related party for development of brand and marketing media.
 
For the period from November 21, 2008 (inception) through June 30, 2012, total product creation expenses were $1,999,522 of which $1,832,666 was paid to Exit 21, an entity controlled by our former Chief Executive Officer and current Chief Operating Officer.
 
For the period from November 21, 2008 (inception) through June 30, 2012, general and administrative expenses were $8,199,926.  A significant portion of our operating expenses during this period was from non-cash transactions, which primarily comprised of share-based compensation expenses of $5,948,413.
 
As a result of the February 2012 launch of our new e-commerce website, ryu.com, we recognized an impairment loss in December 2011 related to our previous website in the amount of $31,890.  The amount was based on the net asset value as of December 31, 2011.
 
Total operating expenses for the period from November 21, 2008 (inception) through June 30, 2012 were $12,508,845 and our accumulative net loss for the period was $12,439,311.
 
Liquidity and Financial Condition
 
As of June 30, 2012, we had current assets of $3,641,841, current liabilities of $1,871,101 and working capital of $1,770,740, compared to current assets of $3,836,751, current liabilities of $497,307 and working capital of $3,339,444 at December 31, 2011.
 
In February 2012, we successfully raised $1,500,000 in additional capital though equity financing.  In April 2012, we filed a prospectus to become listed on the Canadian TSX Venture Exchange and a concurrent initial public offering.  The offering was successfully closed in August 2012 and we raised $4,491,174, net of direct offering costs.   As a result of the offering, our cash balance increased to $4,609,187 as of August 3, 2012 compared to $456,704 at June 30, 2012.  On August 10, 2012, our shares began trading on the TSX Venture Exchange under the ticker symbol RYU and we continue to be listed on the OTCBB under the ticker symbol RYUN.
 
The Company believes it currently has sufficient funds to execute its business plan through the second quarter of 2013.  We anticipate that additional capital will be required to implement our business plan beyond the second quarter of 2013 and to purchase inventory to support our revenue forecast for 2014.  We believe the Company will be able to raise sufficient capital from other sources to supplement cash flow from operations through the remainder of 2014.
 
Even if we are able to raise the funds required, it is possible that we could incur unexpected costs and expenses, fail to collect significant amounts owed to us or experience unexpected cash requirements that would force us to seek alternative financing.  Further, if we issue additional equity or debt securities as a means of raising additional capital, stockholders may experience dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of common stock.
 
Operating Activities
 
During the six months ended June 30, 2012, the Company used cash in the amount of $3,562,480 for operating activities. The major components of operating activities included a net loss of $4,387,459, offset by share-based compensation expense of $1,503,801, an increase in inventory of $1,908,615, an increase in deposits for inventory purchased of $237,573, a decrease in prepaid expenses of $290,491, an increase in other current assets of $228,740, and an increase in accounts payable and accrued liabilities of $1,381,400.
 
By comparison, during the six months ended June 30, 2011, the Company used cash in the amount of $538,421 for operating activities. The major components of operating activities included a net loss of $1,723,108, offset by share-based compensation expense of $1,256,208.
 
 
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During the period from November 21, 2008 (inception) through June 30, 2012, the Company used cash in the amount of $7,570,438 for operating activities.  The major components of operating activities include a net loss of $12,439,311, offset by share-based compensation expense of $5,948,413, an increase in inventory of $2,087,156, an increase in deposits for inventory purchased of $432,296, an increase in prepaid expensed of $241,160 and an increase in accounts payable and accrued liabilities of $1,853,707.
 
Investing Activities
 
The Company used cash in the amount of $142,468 in investing activities during the six months ended June 30, 2012.  Investing activities during that period included $16,684 for property and equipment purchases and $109,414 for intangible assets, which included the development of its patents and trademarks, website development costs and the acquisition of our new domain name.  All of the costs have been capitalized and those with finite life will be amortized over the expected useful lives of the assets.  Depreciation and amortization during the six months ended June 30, 2012 totaled $18,081.  We also paid $16,370 as a security deposit for our upcoming retail location in Las Vegas, NV.
 
By contrast, investing activities for the six months ended June 30, 2011 included $16,765 for the acquisition of intangible assets.  For the period from November 21, 2008 (inception) to June 30, 2012, total cash used in investing activities was $243,475 and included $64,033 for property and equipment purchases, $163,072 for the acquisition of intangible assets and $16,370 in security deposits.
 
Financing Activities
 
During the six months ended June 30, 2012, the Company repaid $25,000 to related parties, paid $5,167 towards capital lease obligations and received net proceeds from the sale of common stock and warrants of $1,493,100 for net cash provided by financing activities of $1,462,933.  
 
During the six months ended June 30, 2011, the Company received related party advances in the amount of $25,000 and proceeds from the sale of common stock in the amount of $3,614,795 for total cash provided by financing activities of $3,639,795.
 
From November 21, 2008 (inception) to June 30, 2012, the Company received related party advances in the amount of $151,700, repaid $45,000 to related parties, paid $5,167 on capital lease obligations, and received proceeds from sale of common stock and warrants of $8,169,084 for total net cash provided by financing activities of $8,270,617.  During 2008, related party advances of $106,700 were exchanged for shares of common stock.
 
In order to obtain future capital, we may need to draw on our line of credit, sell additional shares of common stock or borrow funds from private lenders.  However, any downturn in the stock and debt markets is likely to make it more difficult to obtain financing through the issuance of equity or debt securities.  As a result, there can be no assurance that we will be successful in obtaining additional funding.
 
Even if we are able to raise the funds required, it is possible that we could incur unexpected costs and expenses, fail to collect significant amounts owed to us, or experience unexpected cash requirements that would force us to seek alternative financing.  Further, if we issue additional equity or debt securities, stockholders may experience dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of common stock.
 
Liquidity and Management’s Plans
 
As reflected in the accompanying financial statements, the Company had a net loss of $4,387,459 and net cash used in operations of $3,562,480 for the six months June 30, 2012.  The Company has nominal revenue and is in the development stage.
 
The Company does not yet have a history of financial stability. Historically, the principal source of liquidity has been the issuance of equity securities. 
 
Management believes that the cash balance on June 30, 2012, current level of working capital, anticipated cash that will be received from expected future sales, and the additional $4,491,174, net of direct offering costs, received through the Canadian Initial Public Offering of equity securities in August 2012 will be sufficient to sustain operations for the next twelve months.
 
However, there can be no assurance that the plans and actions proposed by management will be successful, that the Company will generate anticipated sales, or that unforeseen circumstances will not require additional funding sources in the future.
 
Summary of Significant Accounting Policies
 
Our financial statements and related public financial information are based on the application of accounting principles generally accepted in the United States (“GAAP”). GAAP requires the use of estimates; assumptions, judgments and subjective interpretations of accounting principles that have an impact on the assets, liabilities, revenues and expense amounts reported. These estimates can also affect supplemental information contained in our external disclosures including information regarding contingencies, risk and financial condition. We believe our use of estimates and underlying accounting assumptions adhere to GAAP and are consistently and conservatively applied. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ materially from these estimates under different assumptions or conditions. We continue to monitor significant estimates made during the preparation of our financial statements.  
 
 
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Our significant accounting policies are summarized in Note 18 of our unaudited interim financial statements. While all these significant accounting policies impact our financial condition and results of operations, we view certain of these policies as critical. Policies determined to be critical are those policies that have the most significant impact on our financial statements and require management to use a greater degree of judgment and estimates. Actual results may differ from those estimates. Our management believes that given current facts and circumstances, it is unlikely that applying any other reasonable judgments or estimate methodologies would cause effect on our results of operations, financial position or liquidity for the periods presented in this report.
 
We believe the following critical accounting policies and procedures, among others, affect our more significant judgments and estimates used in the preparation of our unaudited interim financial statements:
 
Cash and Cash Equivalents

We consider all highly liquid instruments purchased with maturity of three months or less to be cash equivalents.

Inventory

Inventory primarily consists of finished goods. The cost of finished goods inventory includes all costs incurred to bring inventory to its existing condition and location including product costs, inbound freight and duty.
 
Inventory is valued on a lower of cost or market basis based upon the weighted average method of inventory costing.  Market value is estimated based upon assumptions made about future demand and retail market conditions.  If the Company determines that the estimated market value of its inventory is less than the carrying value of such inventory, it records a charge to cost of goods sold to reflect the lower of cost or market.

Property and Equipment

Property and equipment are stated at cost less accumulated depreciation.   The cost of repairs and maintenance is expensed as incurred.  Depreciation is provided principally on the straight-line method over the estimated useful lives of the assets.  Upon sale or other disposition of a depreciable asset, cost and accumulated depreciation are removed from the accounts and any gain or loss is reflected as a gain or loss from operations.
 
Revenue Recognition

We recognize product revenue when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collectability is probable. Revenue is recorded net of an allowance for estimated returns, price concessions, and other discounts. Such allowance is reflected as a liability.

In instances where final acceptance of the product is specified by the customer, revenue is deferred until all acceptance criteria have been met.

Share-Based Payments

The Company estimates the cost of share-based payments to employees based on the award’s fair value on the grant date, and recognizes the associated expense ratably over the requisite period.  The estimated cost is derived at using the Black-Scholes option-pricing model, which includes assumptions that are highly subjective.  The Company may adjust these assumptions periodically to reflect changes in market conditions and historical experience.  Consequently, expenses reported for share-based payments to employees in the future may differ significantly from those reported in the current period.

When estimating fair value, we have considered the following variables:

The risk-free interest rate assumption is based on the U.S. Treasury yield for a period consistent with the expected term of the option in effect at the time of the grant.
The Company has not paid any dividends on common stock since our inception and do not anticipate paying dividends on our common stock in the foreseeable future.
The expected life of the award is computed using the “simplified” method as permitted under the provisions of Staff Accounting Bulletin (“SAB”) 107. SAB 107’s guidance was extended indefinitely by SAB 110.
 
 
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The expected volatility is based on the historical volatility of our common stock based on the daily quoted closing trading prices.
The forfeiture rate is based on an estimate of awards not expected to fully vest.

The straight-line attribution method is used for awards that include vesting provisions.  If an award is granted, but vesting does not occur, any previously recognized expense is reversed in the period in which the termination of service occurs.

The Company measures the fair value of share-based payments to non-employees at the measurement date, which occurs at the earlier of the date performance commitment is reached or performance is completed.  Recognition of share-based payments occurs as services are received.  The Company treats fully-vested, non-forfeitable shares issued to non-employees in the same manner as if it had paid for the services received with cash.  Unvested, forfeitable shares are accounted for as unissued until the point vesting occurs.

Recent Accounting Pronouncements

There are no recent accounting pronouncements that are expected to have a material effect on the Company’s interim unaudited financial statements.
 
Off-Balance Sheet Arrangements
 
We do not have any off-balance sheet arrangements, financings, or other relationships with unconsolidated entities or other persons, also known as “special purpose entities” (SPEs).

Item 4
Controls and Procedures
 
Disclosure Controls and Procedures

In connection with the August 2012 filing of our original Quarterly Report on Form 10-Q for the period ended June 30, 2012, our President and Chief Financial Officer evaluated the effectiveness of our disclosure controls and procedures as of June 30, 2012, and based on that evaluation they concluded that our disclosure controls and procedures were effective. In connection with the restatement of its financial statements, our management has re-evaluated, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report pursuant to Rule 13a-15(b) and 15d-15 (b) under the Securities Exchange Act of 1934 (the “Exchange Act”). Based on that re-evaluation due to a material weakness identified below, the Company’s management, including its Chief Executive Officer and Chief Financial Officer, concluded that the Company’s disclosure controls and procedures were not effective as of June 30, 2012 in ensuring that information required to be disclosed in our Exchange Act reports is (1) recorded, processed, summarized and reported in a timely manner, and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure, because of material weaknesses in its internal controls over financial reporting.  Notwithstanding the material weaknesses, management, including our Chief Executive Officer and Chief Financial Officer, has concluded that the financial statements included in this amendment present fairly, in all material respects, our financial position, results of operations and cash flows for the periods presented in conformity with accounting principles generally accepted in the United States.

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company's annual or interim financial statements will not be prevented or detected on a timely basis. The material weakness identified is insufficient resources in the accounting and finance organization to ensure appropriate application of GAAP in the area of accounting for certain of the Company’s non−routine transactions. This material weakness resulted in the restatement outlined in Note 18 to the financial statements included in this Form 10−Q/A.
 
Remediation of Material Weakness

The Company plans to implement, certain measures to remediate the identified material weakness and to enhance the Company’s internal control over its quarterly and year−end financial reporting processes. As of the date of the filing of this Form 10−Q/A, the Company plans to implement the following measure:

• Increase the size, expertise and training of the finance and accounting staff to include adequate resources for ensuring GAAP compliance in the area of accounting for certain of the Company’s non−routine transactions.

The Company anticipates that this remediation action will represent ongoing improvement measures. Furthermore, while the Company has taken steps to remediate the material weakness, additional measures may be required.
 
 
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PART II

Item 6
  Exhibits, Financial Statement Schedules

Number
Exhibit
31.1
Rule 13a-14(a) Certification of Principal Executive Officer
31.2
Rule 13a-14(a) Certification of Principal Financial Officer
32.1
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 of Principal Executive Officer
32.2
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 of Principal Financial Officer
101.INS*
Interactive Data Files Pursuant to Rule 405 of Regulation S-T

*   To be provided by amendment
 
 
 
 
 
 
 
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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


 
Respect Your Universe, Inc.
   
Date:  November 19, 2012
/s/ David Campisi
 
David Campisi,
Chief Executive Officer

   
   
Date:  November 19, 2012
/s/ Steven H. Eklund
 
Steven H. Eklund,
Chief Financial Officer
 
 
 
 
 
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