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EXCEL - IDEA: XBRL DOCUMENT - MediaShift, Inc.Financial_Report.xls
10-Q - MediaShift, Inc.advn10q09302012edgar3.htm
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v2.4.0.6
Consolidated Statements of Stockholders' Equity (unaudited) (USD $)
Preferred Stock
Class M Preferred Stock
Common Stock
Additional Paid-in Capital
Accumulated Deficit
Total
Beginning Balance, amount at Feb. 22, 2010            
Issuance of common shares to directors (founders), shares     10,000,000      
Issuance of common shares to directors (founders), value     $ 10,000 $ (10,000)    
Warrants issued for services rendered       14,761   14,761
Stock issued for services rendered, shares     431,165      
Stock issued for services rendered, value     431 67,477   67,908
Stock based compensation       6,811   6,811
Series A Preferred stock issued, shares 3,492,061          
Series A Preferred stock issued, value 3,492     546,508   550,000
Net income (loss) for the period         (239,128) (239,128)
Ending Balance, amount at Dec. 31, 2010 3,492   10,431 625,557 (239,128) 400,352
Ending Balance, shares at Dec. 31, 2010 3,492,061   10,431,165      
Stock based compensation       19,378   19,378
Series B Preferred stock issued, shares 2,191,838          
Series B Preferred stock issued, value 2,192     997,807   999,999
Net income (loss) for the period         (671,533) (671,533)
Ending Balance, amount at Dec. 31, 2011 5,684   10,431 1,642,742 (910,661) 748,196
Ending Balance, shares at Dec. 31, 2011 5,683,899   10,431,165      
Stock based compensation       2,714,207   2,714,207
Series C Preferred stock issued, shares 528,070          
Series C Preferred stock issued, value 528     601,472   602,000
Exercised warrants, Series A Preferred stock, shares 168,651          
Exercised warrants, Series A Preferred stock, value 169     26,394   26,563
Exercised options, shares     185,604      
Exercised options, value     186 29,048   29,234
Net equity acquired in JMG merger, shares     5,423,409      
Net equity acquired in JMG merger, value     5,423 1,048,619   1,054,042
Conversion of stock to Class M Preferred, shares (6,380,620) 169,974 (10,616,769)      
Conversion of stock to Class M Preferred, value (6,381) 1,700 (10,617) 15,298    
Dividends       (20,894)   (20,894)
Net income (loss) for the period         (4,528,815) (4,528,815)
Ending Balance, amount at Sep. 30, 2012   $ 1,700 $ 5,423 $ 6,056,886 $ (5,439,476) $ 624,533
Ending Balance, shares at Sep. 30, 2012   169,974 5,423,409