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EXCEL - IDEA: XBRL DOCUMENT - MediaShift, Inc.Financial_Report.xls
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v2.4.0.6
Stockholders' Equity: Common stock option activity (Tables)
3 Months Ended
Sep. 30, 2012
Tables/Schedules  
Common stock option activity

 

.

Number of Options

Weighted average exercise price per share

Weighted-

Average

Remaining

Contractual

Life

Outstanding at Inception (February 23, 2010)

-

 

 

-

Granted, Ad-Vantage Common Stock

302,000

$

0.1575

5.65 years

Exercised

-

 

 

-

 

Forfeited

-

 

 

-

 

Expired

-

 

 

-

 

Outstanding at December 31, 2010, Ad-Vantage Common Stock

302,000

$

0.1575

5.65 years

Granted, Ad-Vantage Common Stock

 

 

75,500

 

$

0.1575

 

 

6.28 years

Granted, Ad-Vantage Common Stock

 

 

219,184

 

$

0.4562

 

 

6.96 years

Exercised

 

 

-

 

 

-

 

 

 

Forfeited

 

 

-

 

 

-

 

 

 

Expired

 

 

-

 

 

-

 

 

 

Outstanding at December 31, 2011, Ad-Vantage Common Stock

 

 

596,684

 

$

0.2672

 

 

6.21 years

Granted, Ad-Vantage Common Stock

 

 

518,837

 

$

1.1400

 

 

6.78 years

Exercised

 

 

(185,604)

 

$

0.1575

 

 

Granted, Ad-Vantage Common Stock upon Merger

 

 

2,799,999

 

$

1.1400

 

 

6.87 years

Exchange Conversion from Ad-Vantage Common Stock to JMG Class M Preferred

 

 

(3,692,617)

 

$

 

 

Forfeited

 

 

-

 

 

-

 

 

 

Expired

 

 

-

 

 

-

 

 

 

Outstanding at September 30, 2012, JMG Class M Preferred

 

 

37,299

 

$

104.93

 

 

6.73 years