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EXCEL - IDEA: XBRL DOCUMENT - MediaShift, Inc.Financial_Report.xls
10-Q - MediaShift, Inc.advn10q09302012edgar3.htm
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v2.4.0.6
Consolidated Statements of Operations (unaudited) (USD $)
3 Months Ended 9 Months Ended 31 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Continuing Operations          
Revenues $ 485 $ 49 $ 6,850 $ 49 $ 9,432
Cost of goods sold (262)   (5,841)   (7,132)
Net profit 223 49 1,099 49 2,300
Expenses:          
Professional expenses 123,512 4,512 184,984 9,804 224,695
Rent 28,299   66,906   66,906
Depreciation expense 6,572 355 16,532 716 18,808
Salary and other compensation expense 3,062,446 5,223 3,553,727 14,155 3,766,524
Research and development expense 41,676 34,557 137,360 94,384 349,658
Consulting and outside services 152,884 98,438 355,075 226,093 723,698
Advertising 18,810   40,239   40,239
Other general and administrative 98,555 12,971 177,424 36,113 252,323
Total expenses 3,532,754 156,056 4,532,247 381,265 5,442,851
Total operating loss (3,532,531) (156,007) (4,531,238) (381,216) (5,440,551)
Other income and Expense          
Interest income   26   443 1,106
Interest expense   (800)   (800) (1,900)
Total other income and expense   (774)   (357) (749)
Net loss before taxes (3,532,531) (156,781) (4,531,238) (381,573) (5,441,345)
Taxes (800) (554) (2,000) (554) (2,554)
Net loss from continuing operations (3,533,331) (157,335) (4,533,238) (382,127) (5,443,899)
Discontinued Operations:          
Gain from discontinued operations 4,423   4,423   4,423
Net loss $ (3,528,908) $ (157,335) $ (4,528,815) $ (382,127) $ (5,439,476)
Net loss per share applicable to common shareholders - basic $ (0.335) $ (0.015) $ (0.43) $ (0.037)  
Net loss per share applicable to common shareholders - diluted $ (0.335) $ (0.015) $ (0.43) $ (0.037)  
Weighted average number of shares used in computing net loss per share of Common Stock - basic 10,534,278 10,431,165 10,534,278 10,431,165  
Weighted average number of shares used in computing net loss per share of Common Stock - diluted 10,534,278 10,431,165 10,534,278 10,431,165