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EXCEL - IDEA: XBRL DOCUMENT - MediaShift, Inc.Financial_Report.xls
10-Q - MediaShift, Inc.advn10q09302012edgar3.htm
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v2.4.0.6
Summary of Significant Accounting Policies: Stock-based compensation (Policies)
3 Months Ended
Sep. 30, 2012
Policies  
Stock-based compensation

Stock-based compensation

 

The Company accounts for the cost of Director/employee/adviser services received in exchange for the award of common stock options or warrants based on the fair value of the award on the date of grant. The fair value of each stock option grant or warrant was estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of the Company’s stock of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with a remaining term approximating the expected term used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates.

 

The Company recognizes stock-based compensation expense as a component of salary and other compensation expenses in the statements of operations as follows:

 

.

(Unaudited)

Three month period ended

September 30,

(Unaudited)

Nine month period ended

September 30,

From

February 23,

2010

(Inception)

through

September 30

 

2012

2011

2012

2011

2012

Salary and other compensation expense

$  2,684,115

$  5,223

$  2,714,207

$  14,155

$  2,740,396