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EXCEL - IDEA: XBRL DOCUMENT - MediaShift, Inc.Financial_Report.xls
10-Q - MediaShift, Inc.advn10q09302012edgar3.htm
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v2.4.0.6
Summary of Significant Accounting Policies: Advertising (Policies)
3 Months Ended
Sep. 30, 2012
Policies  
Advertising

Advertising

 

Advertising costs are charged to expense as incurred. There were no advertising costs incurred during 2011 and 2010. Advertising costs for the three month and nine month periods ended September 30, 2012 (unaudited) and for the period from February 23, 2012 (Date of Inception) to September 30, 2012 (unaudited) were as follows:

 

.

Three month period

ended September 30,

Nine month period

ended September 30,

From February

23, 2010

(Inception)

through

September 30,

 

2012

2011

2012

2011

2012

Advertising Costs

$  18,810

$  -

$  40,239

$  -

$  40,239