Attached files

file filename
EXCEL - IDEA: XBRL DOCUMENT - MediaShift, Inc.Financial_Report.xls
10-Q - MediaShift, Inc.advn10q09302012edgar3.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R9.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R2.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R8.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R7.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R4.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R5.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R3.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R1.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R6.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R26.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R47.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R16.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R39.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R20.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R37.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R14.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R24.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R13.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R41.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R18.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R19.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R11.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R12.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R40.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R22.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R28.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R42.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R32.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R31.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R15.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R21.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R44.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R17.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R43.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R30.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R29.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R10.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R45.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R35.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R23.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R36.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R33.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R38.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R34.htm
EX-32 - MediaShift, Inc.exhibit321q312grant.htm
EX-31 - MediaShift, Inc.exhibit311q312grant.htm
EX-32 - MediaShift, Inc.exhibit322q312eastman.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R25.htm
XML - IDEA: XBRL DOCUMENT - MediaShift, Inc.R46.htm
EX-31 - MediaShift, Inc.exhibit312q312eastman.htm
v2.4.0.6
Summary of Significant Accounting Policies: Intangible Assets (Policies)
3 Months Ended
Sep. 30, 2012
Policies  
Intangible Assets

Intangible Assets

 

The Company evaluates intangible assets for impairment, at least on an annual basis and whenever events or changes in circumstances indicate that the carrying value may not be recoverable from its estimated future cash flows. Recoverability of intangible assets and other long-lived assets is measured by comparing their net book value to the related projected undiscounted cash flows from these assets, considering a number of factors including past operating results, budgets, economic projections, market trends, and product development cycles. If the net book value of the asset exceeds the related undiscounted cash flows, the asset is considered impaired, and a second test is performed to measure the amount of impairment loss.