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EXHIBIT 99.1
 
Inuvo, Inc. Reports Third Quarter 2012 Revenue of $15.5 Million and Adjusted EBITDA of $1 Million
 
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New York, NY – November 8, 2012 - Inuvo, Inc. (NYSE MKT: INUV) (the "Company" or "Inuvo"), an Internet marketing and technology company that manages a network of websites and builds and markets browser based consumer applications today announced third quarter 2012 financial results including revenues of $15.5 million and gross profit of $8.7 million, increases of 89% and 145%, respectively, over the third quarter 2011.

Third Quarter 2012  Highlights
 
  
Net revenue was $15.5 million, an increase of $7.3 million or 89% compared to third quarter of 2011, and an increase of $2.6 million or 20% compared to second quarter 2012.
  
Gross profit was $8.7 million. An increase of 145% compared to $3.6 million in third quarter of 2011.
  
Adjusted EBITDA, a non-GAAP measure, increased 1,070% to $1 million compared to $87,578 in third quarter of 2011.
  
Net revenue for the Software Search business segment was $7.9 million and gross profit was $6.8 million, an increase of 6% and 18% from second quarter 2012, respectively.
  
Net revenue for the Publisher Network business segment was $7.6 million and gross profit was $1.9 million, an increase of 40% and 98% from second quarter 2012, respectively.

"Management is pleased with the operating and financial results achieved in the third quarter of 2012,” stated Peter Corrao, Chief Executive Officer of Inuvo.  “Revenue for the quarter increased 20% sequentially while Adjusted EBITDA increased over five-fold sequentially.  We expect positive revenue trends to continue into the fourth quarter.  Our improved financial results can be attributed to increased Tier 1 market search queries from our alOt users, the restructuring of the ValidClick business to focus on smaller publishers, and increased revenue from our owned and operated properties. Looking forward, we plan to continue increasing our more profitable Tier 1 search queries,  profitably growing our Publisher Network, and  launching new enhancements to our BargainMatch platform, all of which we expect to contribute to increased revenue in Q4 of 2012.”

The Company's consolidated financial statements as of September 30, 2012 include the financial results of its Vertro subsidiary from March 2012 forward, prior year periods do not contain financial results of the Vertro subsidiary.  In addition, after seven months of combined operations, management has modified the reported operating segments into two segments; Software Search and Publisher Network, rather than the former three segments; Software Search, Publisher and Partner Programs.  The Partner Programs segment, is absorbed into the other two segments for all periods presented.

Three month financial results for the period ended September 30, 2012

Net revenues for the three months ended September 30, 2012, were $15.5 million, up 89% compared to the three months ended September 30, 2011. Gross profit increased 145% to $8.7 million in the three months ended September 30, 2012 compared to the same period of 2011.  These increases were due primarily to revenue from the Company’s Software Search segment as a result of the merger with Vertro.

Net revenue from the Software Search segment was $7.9 million, or 50.9% of total revenues.

Revenue from the Publisher Network segment decreased 6.7% to $7.6 million for the three months ended September 30, 2012 compared to the same period of 2011.  This decrease was primarily due to a decline in the number of transactions driven through our owned and operated websites and through third party affiliates using the ValidClick platform.  Revenue from the Publisher Network is dramatically improving since the merger with Vertro.  Revenue improved $2.2 million or 40% from the second quarter of 2012.

The Company reported a net loss of $1.3 million, or $0.06 per share, for the three months ended September 30, 2012, compared to a net loss of $1.4 million, or $0.14 per share, for the corresponding period last year.
 
 
 
 

 

Nine month financial results for the period ended September 30, 2012

In the nine months ended September 30, 2012, net revenues increased 27% to $37.1 million compared to the same period in 2011.  Gross profit increased by 45% to $18.9 million in the nine months ended September 30, 2012 compared to the same period of 2011.  These increases were due primarily to revenue from the Software Search segment as a result of the merger with Vertro. 

Net revenues from the Software Search segment were $17.7 million for the nine months ended September 30, 2012.

Net revenue from the Publisher Network segment were $19.4 million for the nine months ended September 30, 2012, accounting for 52.3% of total revenues for that period and decreased 33.4% compared to the same period of 2011.  This was primarily a result of a decrease in the number of transactions driven through the Company’s owned and operated websites and through third party affiliates using the ValidClick platform.

The Company reported a net loss for the nine month period ended September 30, 2012, of $6.2 million, or $0.30 per share, compared to $4.6 million, or $0.50 per share for the same period in 2011.

Balance Sheet as of September 30, 2012

Cash and cash equivalents totaled $3.2 million at September 30, 2012.  As of September 30, 2012, the working capital deficit was $3.0 million compared to $2.0 million on December 31, 2011. Current assets and total assets were $11.5 million and $31.7 million, respectively and current liabilities and total liabilities were $14.6 million and $26.6 million, respectively.

Conference Call Information

The Company will host a conference call at 4:30 PM EST on Thursday, November 8, 2012.  Participants can access the call by dialing 1-877-941-1428 (domestic) or 1-480-629-9665 (international). In addition, the call will be webcast Live webcast: http://public.viavid.com/index.php?id=102245
 as well as on the Investor Relations section of the Company's website at http://investor.inuvo.com/events_and_presentations where it will also be archived for 45 days.

A telephone replay will be available through Monday, November 19, 2012. To access the replay, please dial 1-877-870-5176 (domestic) or 1-858-384-5517 (international). At the system prompt, enter the code 4572449 followed by the # sign. You will then be prompted for your name, company and phone number. Playback will then automatically begin.

About Inuvo, Inc.
Inuvo®, Inc. (NYSE MKT: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements
 
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Without limiting the generality of the foregoing, forward-looking statements contained in this press release specifically include the expectations of the Company's future Adjusted EBITDA, growth rate, and user base..
 
These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined company’s plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

Contact:

Alliance Advisors, LLC
Alan Sheinwald, 914-669-0222
President
asheinwald@allianceadvisors.net

Inuvo, Inc.
Wally Ruiz, 212-231-2000 Ext. 160
Chief Financial Officer
wallace.ruiz@inuvo.com
 
 
 
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INUVO, INC.
 CONDENSED CONSOLIDATED BALANCE SHEETS
 
   
September 30,
2012
 
December 31,
2011
 
   
(Unaudited)
       
             
Assets
           
Current assets
           
Cash
  $ 3,200,464     $ 4,413  
Restricted cash
    301,083       475,586  
Accounts receivable, net
    6,562,452       5,426,865  
Unbilled revenue
    35,350       49,196  
Intangible assets - current, net of accumulated amortization
    598,419       947,882  
Prepaid expenses and other current assets
    829,024       433,601  
Total current assets
    11,526,792       7,337,543  
Property and equipment, net
    2,671,277       1,590,011  
Goodwill
    6,005,309       1,776,544  
Intangible assets, net of accumulated amortization
    11,366,830       390,000  
Other assets
    164,187       2,243  
Total other assets
    17,536,326       2,168,787  
Total assets
  $ 31,734,395     $ 11,096,341  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY (Deficit)
               
Current liabilities
               
Term and credit notes payable - current portion
  $ 1,333,333     $ 452,000  
Accounts payable
    9,689,189       6,198,921  
Accrued expenses and other current liabilities and Deferred revenue
    3,535,417       1,611,831  
Deferred Compensation
            929,428  
Current liabilities of discontinued operations
          160,000  
Total current liabilities
    14,557,939       9,352,180  
Deferred tax liability
    4,543,000        
Term and credit notes payable - long term
    6,522,222       2,454,303  
Other long-term liabilities
    1,000,132       300,124  
Total long-term liabilities
    12,065,354       2,754,427  
                 
Total stockholders' equity (deficit)
    5,111,102       (1,010,266 )
Total liabilities and stockholders' equity (deficit)
  $ 31,734,395     $ 11,096,341  


 
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INUVO, INC
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENVISE LOSS
(Unaudited)
 
   
Three Months Ended
   
Three Months Ended
   
Nine Months Ended
   
Nine Months Ended
 
   
Sept 30, 2012
   
Sept 30, 2011
   
Sept 30, 2012
   
Sept 30, 2011
 
Net revenue
  $ 15,481,425     $ 8,203,116     $ 37,122,558     $ 29,209,646  
Cost of services
    6,745,028       4,635,908       18,190,120       16,106,187  
Gross profit
    8,736,397       3,567,208       18,932,438       13,103,459  
Operating expenses
                               
Search costs
    5,832,243       1,959,042       13,098,236       6,749,115  
Compensation and telemarketing
    1,649,063       1,481,007       4,571,418       6,367,437  
Selling, general and administrative
    2,378,826       1,363,385       6,734,383       4,018,959  
Total operating expenses
    9,860,132       4,803,434       24,404,037       17,135,511  
Operating loss
    (1,123,735 )     (1,236,226 )     (5,471,599 )     (4,032,052 )
Other expense, net
    (202,379 )     (131,530 )     (473,801 )     (817,343 )
Loss from continuing operations before taxes
    (1,326,114 )     (1,367,756 )     (5,945,400 )     (4,849,395 )
Income tax expense
    ( 8,690 )     (141 )     (70,667 )     ( 141 )
Net loss from continuing operations
    (1,334,804 )     (1,367,897 )     (6,016,067 )     (4,849,536 )
Net income (loss) from discontinued operations
    14,121       -       (142,821 )     257,136  
Net loss
  $ (1,320,683 )   $ (1,367,897 )   $ (6,158,888 )   $ (4,592,400 )
Other comprehensive income
                               
Foreign currency revaluation
    6,084       -       505       -  
Total comprehensive loss
    (1,314,599 )     (1,367,897 )     (6,158,383 )     (4,592,400 )
                                 
Per common share data
                               
Basic and diluted
                               
Net loss from continuing operations
  $ (0.06 )   $ (0.14 )   $ (0.29 )   $ (0.53 )
Net loss (income) from discontinued operations
  $ -     $ -     $ (0.01 )   $ 0.03  
Net loss
  $ (0.06 )   $ (0.14 )   $ (0.30 )   $ (0.50 )
                                 
Weighted average shares (Basic and diluted)
    23,497,123       10,035,791       20,524,843       9,137,659  
 
By Segment: (unaudited)


Net Revenue
 
Three Months Ended Sept 30, 2012
   
Three Months Ended Sept 30, 2011
   
Nine Months Ended Sept 30, 2012
   
Nine Months Ended Sept 30, 2011
 
         Publisher Network
    7,605,150       8,153,116       19,428,691       29,159,646  
         Software Search
    7,876,275       50,000       17,693,867       50,000  
           Total
    15,481,425       8,203,116       37,122,558       29,209,646  

Gross Profit
                       
         Publisher Network
    1,895,189       3,517,250       4,326,073       13,053,501  
         Software Search
    6,842,208       49,958       14,606,365       49,958  
           Total
    8.736,397       3,567,208       18,932,438       13,103,459  


 
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INUVO, INC.
 RECONCILIATION OF NET LOSS FORM CONTINUING OPERATIONS TO ADJUSTED EBITDA
(Unaudited)

   
Three Months
   
Three Months
   
Nine Months
   
Nine Months
 
   
Ended
   
Ended
   
Ended
   
Ended
 
   
Sept 30, 2012
   
Sept 30, 2011
   
Sept 30, 2012
   
Sept 30, 2011
 
                         
Net Income from Continuing Operations
  $ ( 1,334,804 )   $ (1,367,897 )   $ ( 6,016,067 )   $ (4,849,536 )
                                 
Interest
    127,379       53,169       399,801       263,437  
Taxes
    8,690       140       70,667       141  
Depreciation
    694,143       378,880       1,829,715       1,184,191  
Amortization
    1,283,226       660,738       4,104,037       2,018,956  
Stock Compensation
    245,614       362,548       632,477       1,339,060  
                                 
Subtotal
    2,359,052       1,455,475       7,036,697       4,805,785  
                                 
Plus Merger Costs
    0       0       436,458       0  
                                 
Adjusted EBITDA
    1,024,248       87,578       1,457,088       (43,751 )
                                 
By Segment
                               
                                 
         Publisher Network
  $ 1,424,039     $ 1,799,155     $ 3,980,450     $ 5,143,901  
         Software Search
    2,225,126       ( 42,330 )     4,177,803       ( 143,159 )
       Corporate
    ( 2,624,914 )     ( 1,669,246 )     ( 6,701,317 )     ( 4,957,283 )
Adjusted EBITDA
  $ 1,024,251     $ 87,578     $ 1,456,936     $ (43,459 )


Reconciliation of Net Loss from Continuing Operations to Adjusted EBITDA
 
In addition to disclosing financial results in accordance with United States generally accepted accounting principles (“GAAP”), our earnings release contains the non-GAAP financial measure “Adjusted EBITDA.”
 
Adjusted EBITDA is not a measure of performance defined in accordance with GAAP. However, management believes that Adjusted EBITDA is useful to investors in evaluating the Company’s performance because Adjusted EBITDA is a commonly used financial analysis tool for measuring and comparing companies in the Company’s industry in areas of operating performance.
 
Management believes that the disclosure of Adjusted EBITDA offers an additional view of the Company’s operations that, when coupled with the GAAP results and the reconciliation to GAAP net loss, provides a more complete understanding of the Company’s results of operations and the factors and trends affecting the Company’s business.
 
We present Adjusted EBITDA as a supplemental measure of our performance. We defined Adjusted EBITDA as net loss from continuing operations plus (i) interest expense, net, (ii) provision for taxes, (iii) depreciation and amortization, (iv) stock based payments, and (v) indirect costs incurred during the merger with Vertro. These further adjustments are itemized above. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation. Our presentation of Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.
 
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