EXHIBIT 99

NEWS RELEASE

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Reliv International Reports Third-Quarter Financial Results

CHESTERFIELD, Missouri, October 31, 2012 – Reliv International, Inc. (NASDAQ:RELV), a maker of nutritional supplements that promote optimal health, today reported its financial results for the third quarter of 2012.

Net sales for the quarter were $15.3 million, an 11.7 percent decrease from the third quarter last year. Net U.S. sales totaled $12.1 million, down from third-quarter 2011 net sales of $14.1 million. Net sales outside of the United States rose 0.9 percent in the third quarter of 2012 compared to the prior-year quarter, buoyed by the European market where net sales increased by 39.2 percent.

Net income for the third quarter of 2012 was $287,000 or $0.02 per diluted share, compared to $49,000 or $0.00 per diluted share in the 2011 third quarter. The 2012 quarter’s increase was due to a one-time after-tax gain of approximately $247,000 resulting from a discounted balance due on a purchase agreement entered into in a previous year. Income/loss from operations for the third quarter of 2012 was a loss of $32,000 compared to income of $168,000 in the same quarter of 2011.

Europe remained Reliv’s leading growth market with net sales increasing to $1.39 million in the third quarter of 2012 compared to $1.00 million in the prior-year third quarter. “The number of active Reliv distributors in Europe has nearly doubled from the same time last year,” said Robert L. Montgomery, chairman and chief executive officer of Reliv. “The recent Reliv European Conference drew record attendance as emerging leaders expand their distribution networks across the continent. We anticipate that the European launch of products formulated with Reliv’s exclusive LunaRich soy powder and enhanced marketing resources will build on this momentum.”

“In the United States, we are turning to product innovation to generate excitement and spark sales growth,” Montgomery said. “Our relationship with the Missouri Plant Science Center has already produced LunaRich soy powder – now used in five Reliv product formulas – and we are actively working on additional exclusive ingredients. The scientific community is now embracing the science behind LunaRich, and through public relations efforts, we anticipate significantly increasing awareness of LunaRich and of Reliv.”

“We are empowering distributors with new business tools, giving them more choices in how they share Reliv with prospects,” he added. “We have also introduced online enhancements that make it easier for new customers and distributors to sign up. I believe these initiatives will help increase our sponsoring numbers moving forward.”

Reliv reported a reduction in selling, general and administrative expenses (“SG&A”) of $572,000 for the third quarter of 2012 compared to the prior-year period. Through nine months, SG&A expenses decreased by $1.75 million in 2012 compared to the first nine months of 2011. “We have adopted more efficient ways of doing business,” Montgomery said. “I believe the efficiencies we’ve created now should increase our profits when we return to consistent sales growth.”

Net sales for the first nine months of 2012 were $51.8 million, representing a 9.1 percent decrease from the same period in 2011. Reliv’s international net sales, driven by strong results in Europe, rose 15.3 percent in the first nine months of 2012 compared with the first nine months last year. In the United States, net sales declined 14.0 percent compared with the first nine months of the prior year.

Reliv reported net income of $922,000, or $0.07 per diluted share in the first nine months of 2012, compared to $728,000 or $0.06 per diluted share in the same period of 2011. The increase in net income is due to the gain recognized on the discounted balance due on the purchase agreement as discussed previously.

Reliv’s total distributor count was 58,570 as of September 30, 2012 – an increase of 1.6 percent from the same date in 2011 – of which 6,710 are Master Affiliate level and above. Master Affiliate is the level at which distributors are eligible to earn generation royalties. The growth in the distributor count is related to the sales growth in Europe, offset by a decline in the distributor count in the United States.

Net cash generated from operating activities in the first nine months of 2012 totaled $1.06 million, representing a decrease of $1.19 million over the first nine months of 2011. Reliv had cash and cash equivalents of $4.9 million as of September 30, 2012, a decrease of $2.2 million from the same date last year.

About Reliv International, Inc.
Reliv International, Inc., based in Chesterfield, Missouri, produces nutritional supplements that promote optimal nutrition along with premium skincare products. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women's health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at www.reliv.com, or on Facebook, Twitter or YouTube.

Statements made in this news release that are not historical facts are “forward-looking” statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. These forward-looking statements may include, but are not limited to, statements containing words such as “may,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or similar expressions. Factors that could cause actual results to differ are identified in the public filings made by Reliv with the Securities and Exchange Commission. More information on factors that could affect Reliv’s business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are available on the Company’s web site, www.reliv.com.

--FINANCIAL HIGHLIGHTS FOLLOW –

The following table sets forth, as of September 30, 2012 and 2011, the number of our active distributors and Master Affiliates and above.

The total number of active distributors includes Master Affiliates and above.  We define an active distributor as one that enrolls as a distributor or renews its distributorship during the prior twelve months.  Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliates and above in their downline organization. Growth in the number of active distributors and Master Affiliates and above is a key factor in continuing the growth of our business.