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EXCEL - IDEA: XBRL DOCUMENT - Panache Beverage, Inc.Financial_Report.xls
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v2.4.0.6
Consolidated Statements of Operations (Unaudited) (USD $)
3 Months Ended
Mar. 31, 2012
Mar. 31, 2011
Income Statement [Abstract]    
REVENUES - NET $ 368,483 $ 433,180
COST OF GOODS SOLD 258,129 259,681
GROSS PROFIT 110,354 173,499
Advertising and promotion 286,774 496,915
Consulting 221,669 20,961
Professional fees 286,670 10,814
General and administrative 434,498 157,800
TOTAL OPERATING EXPENSES 1,229,611 686,490
LOSS FROM OPERATIONS (1,119,257) (512,991)
Interest expense (11,060) (14,954)
LOSS FROM OPERATIONS AND BEFORE NON-CONTROLLING INTERESTS" (1,130,317) (527,945)
LESS: LOSS ATTRIBUTABLE TO NON-CONTROLLING INTERESTS* 294,477 599,231
(LOSS) INCOME BEFORE PROVISION FOR INCOME TAXES* (835,840) 71,286
PROVISION FOR INCOME TAXES      
NET (LOSS) INCOME ATTRIBUTABLE TO PANACHE BEVERARE, INC. $ (835,840) $ 71,286
LOSS PER SHARE ATTRIBUTABLE TO PANACHE BEVERAGE, INC.: BASIC AND DILUTED $ (0.03)   
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED 25,520,199