Attached files

file filename
8-K - FORM 8-K - PRUDENTIAL FINANCIAL INCd405277d8k.htm
September 12, 2012
September 12, 2012
Prudential Financial, Inc.
2012 Tokyo Investor Day
Exhibit 99.1


Eric Durant
Eric Durant
Senior Vice President
Senior Vice President
Investor Relations
Investor Relations
Prudential Financial, Inc.
Prudential Financial, Inc.
2012 Tokyo Investor Day


Forward-Looking Statements
3
Tokyo Investor Day 9.12.2012
Certain of the statements included in this presentation constitute forward-looking statements within the meaning of the U. S. Private Securities
Litigation Reform Act of 1995. Words such as “expects,” “believes,” “anticipates,” “includes,”  “plans,” “assumes,” “estimates,” “projects,” “intends,”
“should,” “will,” “shall,” or variations of such words are generally part of forward-looking statements.  Forward-looking statements are made based on
management’s current expectations and beliefs concerning future developments and their potential effects upon Prudential Financial, Inc. and its
subsidiaries.  There can be no assurance that future developments affecting Prudential Financial, Inc. and its subsidiaries will be those anticipated
by management. These forward-looking statements are not a guarantee of future performance and involve risks and uncertainties, and there are
certain important factors that could cause actual results to differ, possibly materially, from expectations or estimates reflected in such forward-looking
statements, including, among others:  (1) general economic, market and political conditions, including the performance and fluctuations of fixed
income, equity, real estate and other financial markets; (2) the availability and cost of additional debt or equity capital or external financing for our
operations; (3) interest rate fluctuations or prolonged periods of low interest rates; (4) the degree to which we choose not to hedge risks, or the
potential ineffectiveness or insufficiency of hedging or risk management strategies we do implement, with regard to variable annuity or other product
guarantees; (5) any inability to access our credit facilities; (6) reestimates of our reserves for future policy benefits and claims; (7) differences
between actual experience regarding mortality, morbidity, persistency, surrender experience, interest rates or market returns and the assumptions
we use in pricing our products, establishing liabilities and reserves or for other purposes; (8) changes in our assumptions related to deferred policy
acquisition costs, value of business acquired or goodwill; (9) changes in assumptions for retirement expense; (10) changes in our financial strength
or credit ratings; (11) statutory reserve requirements associated with term and universal life insurance policies under Regulation XXX and Guideline
AXXX; (12) investment losses, defaults and counterparty non-performance; (13) competition in our product lines and for personnel; (14) difficulties in
marketing and distributing products through current or future distribution channels; (15) changes in tax law; (16) economic, political, currency and
other risks relating to our international operations; (17) fluctuations in foreign currency exchange rates and foreign securities markets; (18) regulatory
or legislative changes, including the Dodd-Frank Wall Street Reform and Consumer Protection Act; (19) inability to protect our intellectual property
rights or claims of infringement of the intellectual property rights of others; (20) adverse determinations in litigation or regulatory matters and our
exposure to contingent liabilities, including in connection with our divestiture or winding down of businesses; (21) domestic or international military
actions, natural or man-made disasters including terrorist activities or pandemic disease, or other events resulting in catastrophic loss of life;
(22) ineffectiveness of risk management policies and procedures in identifying,  monitoring and managing risks; (23) effects of acquisitions,
divestitures and restructurings, including possible difficulties in integrating and realizing the projected results of acquisitions, including risks
associated with the acquisition of certain insurance operations in Japan; (24) interruption in telecommunication, information technology or other
operational systems or failure to maintain the security, confidentiality or privacy of sensitive data on such systems; (25) changes in statutory or U.S.
GAAP accounting principles, practices or policies; (26) Prudential Financial, Inc.’s primary reliance, as a holding company, on dividends or
distributions from its subsidiaries to meet debt payment obligations and the ability of the subsidiaries to pay such dividends or distributions in light of
our ratings objectives and/or applicable regulatory restrictions; and (27) risks due to the lack of legal separation between our Financial Services
Businesses and our Closed Block Business.  Prudential Financial, Inc. does not intend, and is under no obligation, to update any particular forward-
looking statement included in this presentation.
Prudential Financial, Inc. of the United States is not affiliated with Prudential PLC which is headquartered  in  the United Kingdom.


Non–GAAP Measures
4
Tokyo Investor Day 9.12.2012
The information referred to above and on the prior page, as well as the risks of our businesses described in our Forms 10-K and 10-Q, should be considered
by readers when reviewing forward-looking statements contained in this presentation.
This presentation includes references to “adjusted operating income.” Adjusted operating income is a non-GAAP measure of performance of our Financial
Services Businesses.  Adjusted operating income excludes “Realized investment gains (losses), net,” as adjusted, and related charges and adjustments. A
significant element of realized investment gains and losses are impairments and credit-related and interest rate-related gains and losses.  Impairments and
losses from sales of credit-impaired securities, the timing of which depends largely on market credit cycles, can vary considerably across periods. The timing
of other sales that would result in gains or losses, such as interest rate-related gains or losses, is largely subject to our discretion and influenced by market
opportunities as well as our tax and capital profile.
Realized investment gains (losses) within certain of our businesses for which such gains (losses) are a principal source of earnings, and those associated
with terminating hedges of foreign currency earnings and current period yield adjustments are included in adjusted operating income. Adjusted operating
income excludes realized investment gains and losses from products that contain embedded derivatives, and from associated derivative portfolios that are
part of a hedging program related to the risk of those products.   Adjusted operating income also excludes gains and losses from changes in value of certain
assets and liabilities relating to foreign currency exchange movements that have been economically hedged or considered part of our capital funding
strategies for our international subsidiaries, as well as gains and losses on certain investments that are classified as other trading account assets.
Adjusted operating income also excludes investment gains and losses on trading account assets supporting insurance liabilities and changes in experience-
rated contractholder liabilities due to asset value changes, because these recorded changes in asset and liability values are expected to ultimately accrue to
contractholders. Trends in the underlying profitability of our businesses can be more clearly identified without the fluctuating effects of these transactions. In
addition, adjusted operating income excludes the results of divested businesses, which are not relevant to our ongoing operations. Discontinued operations,
which is presented as a separate component of net income under GAAP, is also excluded from adjusted operating income.
We believe that the presentation of adjusted operating income as we measure it for management purposes enhances understanding of the results of
operations of the Financial Services Businesses by highlighting the results from ongoing operations and the underlying profitability of our businesses.
However, adjusted operating income is not a substitute for income determined in accordance with GAAP, and the adjustments made to derive adjusted
operating income are important to an understanding of our overall results of operations.
For additional information about adjusted operating income and the comparable GAAP measure, including reconciliation between the two, please refer to our
Form 8-K filed on April 26, 2012, which provides supplementary financial information for historical periods reflecting the retrospective adoption of revised U.S.
GAAP accounting standards related to deferred policy acquisition costs, as well as our Forms 10-K and 10-Q, located on the Investor Relations website at
www.investor.prudential.com.  Additional historical information relating to the Companys financial performance is also located on the Investor Relations
website.


Edward P. Baird
Edward P. Baird
Executive Vice President
Executive Vice President
Chief Operating Officer, International Businesses
Chief Operating Officer, International Businesses
Prudential Financial, Inc.
Prudential Financial, Inc.
2012 Tokyo Investor Day


Our Historical Strategy and
Business Model…
…Is the Foundation for Our
Evolving Strategy
Concentrate on a limited number of
attractive countries
Target the affluent and mass-
affluent consumer
Needs-based selling
Proprietary distribution based on
selective recruiting, professional
training, performance-based
variable compensation
Historical focus on death
protection insurance
Concentrate on a limited number of
attractive countries
Expand the breadth and depth of our
capabilities in those countries
-
Target middle to mass-affluent
consumer and small/medium
business market
-
Diversify distribution and products to
meet additional customer needs
Maintain our proven discipline,
quality, and execution in all markets,
channels, products, and customer
relationships
Prudential’s International Strategy
6
Tokyo Investor Day 9.12.2012


Multiple Distribution Channels
Life
Planners
Full time college educated professionals
Highly selective recruiting
Needs-based selling
Emphasis on death protection and retirement products
Access to business/professional market
Life
Consultants
(1)
Life Planner concepts adapted to broad middle market
Key association relationship offers unique access to education market
Bank
Channel
Growth driven by distribution expertise
Emphasis on death protection products
Benefits of strong brand and reputation
Independent
Agencies
Broadens geographical coverage
Enhances access to attractive markets including small businesses
7
Tokyo Investor Day 9.12.2012
1)
Formal name is “Life Plan Consultants”.  


Solid Business Model
Building on a Sustained Track Record of Success
High ROE, strong AOI growth, low volatility
Returns and earnings primarily driven by stable mortality and
expense margins
Competitive advantages in distribution, coupled with financial strength
and reputation, driving growth across multiple channels
Strong growth prospects enhanced by product portfolio serving lifetime
financial security needs
Superior return prospects maintained as growth strategy has broadened
Leading position in attractive Japanese market
8
Tokyo Investor Day 9.12.2012


Mitsuo Kurashige
Mitsuo Kurashige
Chief Executive Officer
Chief Executive Officer
Japan Life Insurance Operations
Japan Life Insurance Operations
Japanese Insurance Operations


Investable
Asset Pool
Market Size
Household
Wealth
Retirement
Market
Product
Trend
Distribution
Trend
Japan: Substantial Growth Opportunities
in an Attractive Market
1)
Source: Swiss Re -
World Insurance in 2011, based on 2011 life insurance premiums.
2)
Based on December 31, 2011 data; Sources: Federal Reserve, Bank of Japan, U.S. Census Bureau, Oanda.
World’s second largest life insurance market:
Life premiums $525 billion
(1)
Household sector wealth $19.3 trillion, similar to
U.S. on per-capita basis
(2)
$10.9 trillion household pool of currency and deposits
is world’s largest, ~50% higher than U.S.
(2)
Expanding retirement market driven by aging population, increased
emphasis on individual responsibility for financial security
Customers prefer insurance products to equities, for savings
and investments
Growing distribution opportunities include banks and
independent distributors
10
Tokyo Investor Day 9.12.2012


Household Sector Financial Assets –
Japan and the United States
Financial Assets of the Household Sector
Financial Assets of the Household Sector
Japan
$19.3 Trillion
United States
$49.1 Trillion
Source: Bank of Japan (data as of December 31, 2011).
Japan data translated to U.S. dollars at Japanese yen 77 per U.S. dollar (FX rate as of December 31, 2011).
11
Tokyo Investor Day 9.12.2012
Currency and
Deposits
57%
Bonds
2%
Investments
Trusts
3%
Equities
6%
Insurance
and Pension
Reserves
28%
Other
4%
Currency and
Deposits
14%
Bonds
10%
Investment
Trusts
12%
Equities
31%
Insurance
and Pension
Reserves
29%
Other
4%


Prudential’s Japanese Insurance Operations
Key driver of sustained growth and solid returns for Prudential
International Insurance
Market leadership position strengthened by Star / Edison acquisition
and integration
Expanding, complementary distribution channels
Broad product portfolio meets lifetime financial security needs
Consistently strong business drivers
Well capitalized companies recognized as financially strong insurers
Conservatively managed investment portfolio based on sound asset-
liability management
Maintaining our proven discipline, quality and execution in all markets,
channels, products and customer relationships
12
Tokyo Investor Day 9.12.2012


Diversified Distribution
Serving the Japanese Market
Mid-affluent to
affluent consumers
Business and
professional market
Tokyo Investor Day 9.12.2012
13
Mass middle market
Association relationships
Bank clients with investable
wealth, under-served
protection needs
Business and
professional market
Life
Consultants
(1)
Bank
Channel
1)
Formal name is “Life Plan Consultants”.  
Life Planners
Independent
Agencies


Star / Edison Acquisition
Impact on Prudential’s Presence in Japan
Tokyo Investor Day 9.12.2012
14
New Business Face Amount
New Business Face Amount
(1)
(1)
:
:
Share Improvement of 3.1 Percentage Points
Share Improvement of 3.1 Percentage Points
4 Years Ago
FY2007
Market
Share
FY2011
Market
Share
1. Dai-ichi
13.3%
1. Nippon
12.6%
2. Sumitomo
11.1%
2. Dai-ichi
11.1%
3. Nippon
9.7%
3. Prudential
10.4%
4. T&D Financial
9.3%
4. T&D Financial
9.5%
5. AIG Group
7.8%
5. Meiji-Yasuda
8.3%
6. Prudential
7.3%
6. Sony
6.3%
7. Meiji-Yasuda
6.7%
7. Sumitomo
6.1%
8. Sony
5.7%
8. MetLife Alico
5.6%
9. Millea
3.9%
9. MS & AD Group
5.3%
10. Fukoku
3.5%
10. NKSJ
4.5%
1)
Industry data from Life Insurance Association of Japan. Data shown are based on companies’ Japanese statutory results for the fiscal years ended March 31,
2012 and March 31, 2008. New business amounts are individual life and annuity contracts including net increase by conversion.  Excludes Kampo Life (Japanese
post office). Prudential’s share for the fiscal year ended March 31, 2012 includes Star / Edison, which contributed 2.3% of share when last reported separately, for
the nine months ended December 31, 2011.


124,009
106,581
98,723
89,375
76,983
66,670
61,303
60,822
63,155
66,576
4,197
4,732
4,848
4,984
5,018
4,861
4,826
4,917
5,170
6,935
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
0
50,000
100,000
150,000
FY2002
FY2003
FY2004
FY2005
FY2006
FY2007
FY2008
FY2009
FY2010
FY2011
Prudential New Business in Japan
Steady Growth while Industry Total has been Decreasing
New Business Face Amount
New Business Face Amount
(In Billion Yen)
Tokyo Investor Day 9.12.2012
15
Industry
Prudential Japanese
Insurance operations
Industry data from “Statistics of Life Insurance Business” and data posted in each insurer’s homepage, for fiscal year ended March 31.
Excluding  Kampo Life (Japanese post office).


Ranking in the Life Insurance Industry in Japan
Metric
(1)
# Rank
Market Share
New business face amount
3
10.4%
New business annualized premiums
3
9.2%
In-force face amount
5
6.8%
Premium income
5
7.1%
Total assets
6
4.9%
16
1)
Data from financial statements posted in each insurer’s homepage. For fiscal year ended March 31, 2012. Excluding Kampo Life (Japanese post office).
Tokyo Investor Day 9.12.2012


Japan Insurance Market Overview
Industry Trends
Insurer quality drives market positioning
Greater consumer focus on insurer’s financial strength following
market meltdown
Regulators strengthening solvency standards for insurance companies
Retrenchment of weakened competitors
Growing demand for retirement and savings products; continuing
demand for A&H products
Strengthening yen increasing appeal of foreign currency
denominated products
Tokyo Investor Day 9.12.2012
17


Japan Insurance Market Overview
Recent Developments
Earthquake / Tsunami disaster reinforced perceived need for
death protection
Pending reduction in assumed interest rate for standard valuation reserves
on new business (1.5% to 1.0%)
Opportunity to shift from saving-type products to protection-based products
Cancer products tax changes
Prudential’s Response
Pioneer in protection product distribution: focus on needs-based selling 
provides sustained competitive advantage
Expansion of markets for retirement, inheritance and business succession
Distribution adapting to evolving customer demographics and lifestyles
Tokyo Investor Day 9.12.2012
18


Prudential’s Positioning in Japan:
Life Planners
Life Planner Distribution
Life Planner –
a selective, high quality sales force
Hire about 3 out of 100 candidates
Well trained and professional
Customer focused
Disciplined, and demonstrate “missionary zeal”
Emphasize protection products requiring analysis of client needs
Significant sales to small business/executive/professional market
Exceptional sales productivity and persistency
Tokyo Investor Day 9.12.2012
19


Prudential’s Positioning in Japan:
Life Planners
POJ holds the #1 position for 15 consecutive years
POJ holds the #1 position for 15 consecutive years
of highest number of MDRT members
of highest number of MDRT members
(3)
Tokyo Investor Day 9.12.2012
20
811
537
400
291
165
139
107
41
1,102
POJ
Sony
Alico
Gibraltar
Dai
-
ichi
Nippon
Meiji
Yasuda
Sumitomo
Pru Japan
PRU
32%
Sony +
Big 4
29%
Alico
12%
All Other
27%
Japan’s Total MDRT
Members: 3,409
(2)
MDRT % within Company
25.6%
11.7%
8.0%
2.4%
0.4%
0.3%
0.4%
0.2%
MDRT
MDRT
Japan
Japan
Membership
Membership
(1)
(1)
1)
Source: Million Dollar Round Table Association, Japan - membership data for all 43 individual companies as of March 31, 2012.
2)
(Domestic) Big 4: Dai-ichi, Nippon, Meiji Yasuda and Sumitomo.
3)
Pru Japan: POJ and Gibraltar.


Prudential’s Positioning in Japan:
Life Consultants
Broad market coverage reaching
substantially all prefectures, with access
to nearly all of Japanese population
Prudential training supports emphasis on death
protection products and needs-based selling
Teachers Association and other affinity group
relationships provide recurring sources of
new business, relatively unaffected by
economic trends
Serving expanding need for retirement
income security products
Popularity of U.S. dollar and other non-yen
denominated products bolstered by yen
strengthening, low local interest rates
Tokyo Investor Day 9.12.2012
21
86 branch offices
supporting Life Consultants
Tokyo area
Osaka area


Prudential’s Positioning in Japan:
Bancassurance
Tokyo Investor Day 9.12.2012
22
Increased our presence in the Japan Bancassurance market by expanding our
successful model to mega and regional banks; reaching 100+ distributors,
including banks and bank-affiliated insurance agencies
Competitive protection product portfolio meets life insurance needs of bank
customer base
Diversified product suite supports bank partners’
objectives to serve customers
Prudential-trained
former
Life
Planners
“seconded”
to
selected
distributors
bring
expertise in protection product sales by education and training support
Prudential/Gibraltar brands appeal to security-focused customers; especially
attractive to “large ticket”
customers


Prudential’s Positioning in Japan:
Independent Agency
Tokyo Investor Day 9.12.2012
23
Commenced distribution of selected products in 2010; contributed
$435 million
(1)
to annualized new business premiums for 2011 including
$298 million from Star / Edison distribution
Star / Edison acquisition substantially expanded independent
agency channel; 3,434 independent agency relationships as of
June 30, 2012
Broadens geographical coverage, enhances access to attractive markets
including small businesses
1)
Foreign denominated actively translated to U.S. dollars at uniform exchange rates; Japanese yen 85 per U.S. dollar.


Japan –
Track Record of Success
Tokyo Investor Day 9.12.2012
24
1)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented; Japanese yen 85 per U.S. dollar.
Annualized New Business Premiums
Annualized New Business Premiums
(1)
(1)
($ millions)
+31%
+70%
+39%
$1,224
$1,600
$2,724
$1,276
$1,775
2009
2010
2011
2Q11    
YTD
2Q12    
YTD


Japan –
Track Record of Success
Tokyo Investor Day 9.12.2012
25
Pre-Tax
Pre-Tax
Adjusted
Adjusted
Operating
Operating
Income
Income
(1)
(1)
($ millions)
$1,497
$1,724
$2,321
$1,117
$1,262
2009
2010
2011
2Q11        
YTD
2Q12        
YTD
+13%
+35%
+15%
1)
Excludes corporate management and development expenses incurred in the U.S. related to Japanese Insurance operations other than Gibraltar Life.
Excludes International Investments businesses previously included in the International Investments segment and currently included within “Gibraltar
Life and Other Operations” for financial reporting purposes, with pre-tax adjusted operating income of $25 million, $28 million and $120 million in
2009 , 2010 and 2011, respectively, and $19 million and $12 million for the six months ended June 30, 2011 and 2012, respectively. Excludes 
transaction and integration costs relating to the Star / Edison acquisition of $213 million in 2011, and $76 million and $95 million for the six months
ended June 30, 2011 and 2012, respectively.


John Hanrahan
John Hanrahan
President and Chief Executive Officer
President and Chief Executive Officer
Prudential of Japan
Prudential of Japan
Prudential of Japan


Life Planner Business Model:
Sustainable Competitive Advantage
“Beneficial cycle”
Recruiting, developing and
retaining high quality people
Strong sales and high
persistency drive steady growth
Strong profitability
Sustained superior returns
Growing market for Prudential’s
value proposition
27
Tokyo Investor Day 9.12.2012
Hire about 3 out of 100
Hire about 3 out of 100
candidates
candidates
Well trained career professionals
Well trained career professionals
Customer focused
Customer focused
“Missionary zeal”
“Missionary zeal”
Death protection
Death protection
Retirement security
Retirement security
Business market benefits
Business market benefits
Life Planners: A selective,
Life Planners: A selective,
high quality sales force
high quality sales force
Expanding
Expanding
market
market
opportunities
opportunities
serving financial security needs
serving financial security needs
over a lifetime
over a lifetime


Life Planner Model –
Beneficial Cycle
Tokyo Investor Day 9.12.2012
28
High Life Planner Productivity
6.9 policies/LP/Month
(1)
High Policy Persistency
High Policy Persistency
(2)
(2)
13 month 95.0%
25 month 89.2%
Prudential of Japan
Prudential of Japan
Strategy
Strategy
Needs-based selling
Primarily death
protection products
Upscale/small
business/professional market
1)
For the year ended December 31, 2011; includes medical and cancer policies.
2)
As of June 30, 2012.
Quality
Referrals
High Life Planner Retention
High Life Planner Retention
(2)
(2)
12 month 82.4%
24 month 62.4%
High
Customer
Satisfaction
High
Life
Planner
Income


Quality Focused Distribution
Tokyo Investor Day 9.12.2012
29
1)
As of June 30, 2012.
2)
Source: Million Dollar Roundtable Association, Japan, as of March 31, 2012.
3)
As of or for the year ended December 31, 2011. Agent productivity is the average number of new policies sold per agent, per month; includes medical and cancer
policies. Average premium based on average annualized premium per new policy; includes medical and cancer policies. Agent retention based on
12-month period. Policy persistency based on face amount and 13-month period.
3,116 POJ Life Planners
3,116 POJ Life Planners
(1)
(1)
Industry-Leading MDRT
Qualifications
811 POJ MDRT members –
#1 position in Japanese industry
for 15 consecutive years
(2)
25.6% of POJ Life Planners
are MDRT members –
Highest percentage in industry
(2)
Exceptionally Strong
Exceptionally Strong
Key Drivers
Key Drivers
(3)
(3)
POJ
POJ
Life Planners
Life Planners
Agent Productivity
6.9
Average Premium
$3,600
Agent Retention
81%
Policy Persistency
95%


Business Model Built with Discipline
Tokyo Investor Day 9.12.2012
30
1)
As of fiscal year-end for indicated years (March 31 of subsequent year); direct business only; includes annuities.
Policies In-Force
Policies In-Force
(1)
(1)
2011
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010


Strong Sales Growth
Tokyo Investor Day 9.12.2012
31
1)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 85 per U.S. dollar.
($ millions)
POJ Annualized New Business Premiums
POJ Annualized New Business Premiums
(1)
(1)
2009
2010
2011
2Q11
YTD
2Q12
YTD
$612
$703
$781
$389
$601
$-
$100
$200
$300
$400
$500
$600
$700
$800
$900


0
50
100
150
200
250
300
350
400
0
100
200
300
400
500
600
Increasing Protection Opportunity
(1)
Tokyo Investor Day 9.12.2012
32
Population
126 million
1998
2011
Life Insurance
Agents (000)
354,000
241,000
530
357
Population per Agent
Number of Life Insurance Agents in Japan
Population
128 million
Population
per Agent
1)
Population data as of October 1 of each year, according to Japanese Ministry of Internal Affairs and Communications (Somusho), Bureau of Statistics.
Life Insurance agent data as of March 31 of each year, according to Life Insurance Association of Japan. 


Tokyo Investor Day 9.12.2012
33
Future Retirement Sales Opportunity
Insured
Clients
(1)
Lifetime Client Relationships Provide
Significant Opportunity for Retirement Oriented Sales
Age Group
1)
As of August 2012.
0
150,000
300,000
450,000
Under 20
20-29
30-39
40-49
50-59
60+
Primary
Client Focus
Death Protection
Retirement Income Security


41
43
44
48
55
3
4
4
4
5
57
58
68
69
84
1
3
7
6
2007
2008
2009
2010
2011
Annuity
Retirement
Accident & Health
Death Protection
Lifetime Relationships and Innovative Products
Drive Second Sale Opportunities
Tokyo Investor Day 9.12.2012
34
Prudential of Japan
Prudential of Japan
Second Sales to Existing Customers
Second Sales to Existing Customers
(1)
(1)
Annualized New Business Premiums
($ millions)
1)
Data based on Prudential of Japan; individual market only; foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 85 per
U.S. dollar.


Life Planner Model Serving an Expanding Market
Tokyo Investor Day 9.12.2012
35
Age
Age
High Net Worth Market
Business Insurance Market
Individual Insurance Market
Sophisticated
Sophisticated
Estate Planning
Estate Planning
Business
Business
Succession
Succession
Family
Family
Distribution
Distribution
of Inheritances
of Inheritances
Nursing,
Nursing,
Medical Care
Medical Care
Employee Benefit
Employee Benefit
Program Funding
Program Funding
Owner
Owner
Death Protection
Death Protection
20s –
40s
50s –
60s
Planning for
post-Retirement


Product Portfolio Meets Client Needs Over a Lifetime
Tokyo Investor Day 9.12.2012
36
Client Need
Client Need
Product Class
Product Class
Key Features
Key Features
Lower premium
premature death
protection
Term Insurance
Death protection for stated period
with level premiums
May add third-sector
protection riders
Death protection with
savings feature
Whole Life
Death protection
Embedded savings fund
Guaranteed crediting rate
May add third-sector
protection riders
Retirement
accumulation
and income
Retirement
Death protection in working years
Retirement accumulation fund
Policy paid-up at retirement age
Annuitization options
May add third-sector
protection riders


Protection-Focused Product Portfolio
Drives Sustainable Returns
Tokyo Investor Day 9.12.2012
37
Expense margins
driven by scale,
back-office
efficiencies
Margins earned
over in-force
period extended
by superior
persistency
Third-sector
riders enhance
overall margins
Product
Product
Drivers of Returns
Drivers of Returns
Term Insurance
Serves basic death
protection needs
Robust mortality margins on
high average face amounts
Potential for add-on and
replacement sales through
client life cycle
Whole Life Insurance
Death protection with
savings elements
Robust mortality margins on
protection element
Potential for investment spread
earnings over policy term
Retirement Products
Savings and
protection for
financial security in
mature phase of
life cycle
Robust mortality margins on
protection element during
working years
Potential for investment spread
earnings over policy term
Potential for extended margins
over annuitization period


Kei Sato
Kei Sato
President and Chief Executive Officer
President and Chief Executive Officer
Gibraltar Life
Gibraltar Life
Gibraltar Life


Gibraltar Life
Key Business Philosophies
Stay focused on death protection products for customers with
needs-based approach
Differentiate based on “Three Qualities”
Quality People
Quality Service
Quality Products
Maintain “C = C”
principle
“Contribution = Compensation”
Tokyo Investor Day 9.12.2012
39
“BIG”
LIFE
Gibraltar
AIG Star
AIG Edison
Life
Legal entity merger, January 2012
Life
Life
GIBRALTAR


Star / Edison Integration on Track
“Prudentializing”
sales force
Business integration proceeding on schedule; systems integration
well underway
Integrated product portfolio
Migrated acquired investment portfolio to Prudential standards
Enhanced risk management and internal controls
Tokyo Investor Day 9.12.2012
40
Now expect approximately $450 million total pre-tax integration costs –
down $50 million from original estimate
Incurred about $270 million integration costs through 2Q:12; expect about
$70 million additional in second half of year
Targeting annual cost savings of $250 million, with about 65% realized by
2012, 80% by 2013
Now expect approximately $450 million total pre-tax integration costs –
Now expect approximately $450 million total pre-tax integration costs –
down $50 million from original estimate
down $50 million from original estimate
Incurred about $270 million integration costs through 2Q:12; expect about
Incurred about $270 million integration costs through 2Q:12; expect about
$70 million additional in second half of year
$70 million additional in second half of year
Targeting annual cost savings of $250 million, with about 65% realized by
Targeting annual cost savings of $250 million, with about 65% realized by
2012, 80% by 2013
2012, 80% by 2013


Star / Edison Integration
Distribution
Field office consolidation (660 to 461)
Transition to Prudential’s
compensation systems
New recruiting criteria and training
methods based on Prudential way
Allocation of well-trained Star / Edison
agents to increase penetration of key
Teachers market
Enhancement of field support functions
Reorganization of agency network
focused on productivity:
terminated ~700 agencies
in the first half of 2012, bringing
total to 3,434
(2)
Field office deployment:
office network covering the entire
country (59 offices), but focused on
major cities
Implementing selective criteria for
appointment and continuation of agencies
and high standards for wholesalers
Life
Life
Consultant
Consultant
(1)
(1)
Channel
Channel
Independent Agency Channe
Independent Agency Channel
1)
Formal name is “Life Plan Consultant”.  
2)
As of June 30, 2012.
Tokyo Investor Day 9.12.2012
41


Star / Edison Integration
Operations
Migrated to Prudential risk
management  and asset-liability
management standards 
Integrated product portfolios including
successor to Star’s popular “Shindan
Kakumei”
medical product
Enhanced internal control
system to meet Prudential standards
IT & Operations
Others
Exit from AIG’s service
Completed system integration in key
areas, such as new business, call-
center and accounting, etc.
System development to support sales
and insurance administration is
well underway
Centralized insurance operations in
two sites -
Tokyo and Nagasaki
Tokyo Investor Day 9.12.2012
42


12/31/10
12/31/11
6/30/12
12/31/10
12/31/11
06/30/12
12/31/10
12/31/11
06/30/12
Star / Edison Integration
Impact on Prudential’s Presence in Japan
Number of
Life Consultants
Number of
Policies In-force
(1)
Number of
Independent Agencies
1)
In thousands; direct business only; includes annuities.
12,791
12,031
7,477
3,903
7,417
6,281
4,150
3,434
238
Acquisition added 3.5 million in-force policies
Enhanced distribution through captive agents and independent agencies
Developing selective, high-performing independent agency network
Tokyo Investor Day 9.12.2012
43
Gibraltar                      Star/Edison


“Big”
Gibraltar –
Post Merger
Enhanced Capabilities and Growth Prospects Driven by Business Integration
Market reach with continued focus on death protection and retirement
products, bolstered by enhanced Life Consultant force driven by
‘Prudentialized’
compensation and training
Expanded resources for further development of Teachers Association
market and other attractive markets such as Self Defense Force
Geographically expanded but selective high-performing independent
agency channel
Cost effective distribution and operations through business integration
Tokyo Investor Day 9.12.2012
44


New Business Acquired by Gibraltar
Building Prudential’s Presence in Japan
(in millions)
1)
Foreign
denominated
activity
translated
to
U.S.
dollars
at
uniform
exchange
rates
for
all
periods
presented;
Japanese
yen
85
per
U.S.
dollar.
Star
/
Edison
results included from date of acquisition (February 1, 2011).
Tokyo Investor Day 9.12.2012
45
2007
2008
2009
2010
2011
2Q11 YTD
2Q12 YTD
Life Consultants
Bank Channel
Independent Agency
422
509
612
897
1,943
1,174
887
Annualized New Business Premiums
Annualized New Business Premiums
(1)
(1)


Life Consultant Channel
Proven Approach in Attractive Teachers Association Market
Association relationship provides Gibraltar Life Consultants with
access
to
school
sites
and
teachers’
offices
One-on-one sales on site by Life Consultants
Specialized training program for Life Consultants working in
education market
Co-promotion by Association employees and Life Consultants
Marketing approaches adapted to characteristics of 47 local
prefecture Association membership bases
Specialized products tailored to Association membership status;
favorable underwriting and persistency support competitive pricing
Tokyo Investor Day 9.12.2012
46


Teachers market remains a primary stable source of business for “Big”
Gibraltar
Approximately one-quarter of Life Consultant channel new business is derived
from this market
New Policy Count
New Policy Count
Acquired in 2Q12 YTD
Acquired in 2Q12 YTD
Life Consultant Channel
Key
Driver
-
Teachers
Market
1)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 85 per U.S. dollar.
Tokyo Investor Day 9.12.2012
47
Annualized New Business Premiums
Annualized New Business Premiums
(1)
(1)
2Q12 YTD
2Q12 YTD
24%
76%
Teachers
Market
Other clients
22%
78%


Relationship since 1952
Approximately 600,000 members
(1)
Access to approximately 950,000
teachers and school personnel
through 47 prefectural (local)
associations and 36,000 schools
(1)
Member eligibility:
School teachers and personnel
Approved by:
The Prime Minister of Japan
1)
As of June 30, 2012.
Life Consultant Channel -
Teachers Market
Tokyo Investor Day 9.12.2012
48


Approximately
Life Consultants
Approximately
Public schools nationwide
1)
Data as of June 30, 2012.
Life Consultant Channel -
Teachers Market
Tokyo Investor Day 9.12.2012
49


Teachers
Association:
Perennial
Sales
Opportunities
(1)
1)
Numbers approximate as of June 30, 2012.
Active Market
Active Market
Retiree Market
Retiree Market
Tokyo Investor Day 9.12.2012
50


Retirement Sales –
Second Sale Opportunity
1)
Annualized new business premiums; foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 85 per U.S. dollar.
Life Consultant Channel -
Teachers Market
Number of Public School Teachers
Tokyo Investor Day 9.12.2012
51
Gibraltar
policyholders among
teachers retiring in
March, 2012
11,541
Retiring teachers who
purchased Gibraltar
policies in 2Q:12
2,717
Total
Premiums: $24 million
(1)


Independent Agency Channel
A Differentiated Strategy
Key strategies
Focus
on
“Quality”
not
just
top-line
growth
Price competition is not our key to winning sales
Strong partnership with high performing agencies
Key success factors
Develop highly-motivated agencies and producers who subscribe to
our business approach
Develop and train qualified marketing representatives to work
with agencies
Tokyo Investor Day 9.12.2012
52


59 field offices
Tokyo Investor Day 9.12.2012
53
Tokyo area
Osaka area
Fukuoka area
Over 8,300 independent agency locations
supervised by field offices
Sales offices/marketing representatives
Sales offices/marketing representatives
strategically located near targeted metropolitan area markets
strategically located near targeted metropolitan area markets
Independent Agency Channel
Targeted Market Coverage


74%
26%
Independent Agency Channel
Market Opportunity
The channel focuses on individual market in addition to the business market
Complements individual market coverage of Life Consultant channel
Serves
customers
who
seek
independent
advice
for
their
purchase
of
insurance
Access to solid customer bases through strong clients relationships with
independent agencies
Annualized New Business Premium
Annualized New Business Premium
$255 million
$255 million
(1)
(1)
Tokyo Investor Day 9.12.2012
54
1)
For the six months ended June 30, 2012. Foreign denominated activity translated to U.S. dollars at uniform exchange rates, Japanese yen 85 per U.S. dollar.
Business Market
Individual Market


Gibraltar Life
Drivers of Continued Strong Growth and Returns
Life Consultant and Independent Agency channels substantially
enhanced by Star / Edison acquisition
Business integration synergies being realized as planned
Stable and diversified business model; main focus on death
protection products
Broad market coverage including powerful, long-standing Teachers
Association relationship
Differentiation based on quality people, quality service,
quality products
Tokyo Investor Day 9.12.2012
55


Takeshi
Tanigawa
President and Chief Executive Officer
Prudential Gibraltar Financial Life
Bank Channel Distribution


Typical Bank Channel Approach
in the Japanese Market
Prudential’s Distinctive
Bank Channel Strategy
Bancassurance Powered by Prudential
57
Tokyo Investor Day 9.12.2012
Foreign carriers drove high bank
channel sales through aggressive
variable annuity strategies
Sales efforts concentrated on
specific products
Value propositions dependent on
market performance; sales tied to
market trends
Profitability challenges require
significant product feature changes,
sales suspensions
Built bancassurance model focused
on protection products following late
2007 deregulation opportunity
Leveraged Prudential’s strengths to
establish position as protection
product pioneer
Diverse product portfolio and timely
product introductions meet bank
customers’
needs
Effective sales support including
expertise of “seconded”
former
Life Planners
Established mega-bank distribution
relationships; expanding partnership
with influential regional banks
driven by insurance sales success


Competitive Advantages Drive
Bank Channel Success
Prudential distribution strengths leveraged to bank channel, providing
effective access to world’s largest pool of household wealth held in
currency and deposits
Competitive portfolio focused on protection products meets life
insurance needs of bank customer base
Life insurance based retirement income products and fixed annuities
attractive to bank customers seeking retirement/investment solutions
Prudential / Gibraltar brands appeal to security focused customers;
especially
attractive
to
“large
ticket”
clients
Sales support resources and training help drive bank partners’
distribution success
Strong growth potential through additional development of
distribution relationships
Tokyo Investor Day 9.12.2012
58


Solid Product Portfolio Backed by
Proven Prudential Resources and Support
Tokyo Investor Day 9.12.2012
59
Product Portfolio
Resources and Support
1)
At certain banks.
Products tailored to bank client
needs, with main focus on
death protection
Product lineup supports sales
by bank partners to individuals,
families, and business market:
death protection
life insurance based
retirement solutions
fixed annuities
Sales supported by “seconded”
former Prudential of Japan Life
Planners with strong background
as life insurance professionals
(1)
Wholesalers with Prudential
sales skills, product expertise,
and bancassurance experience
serve partner banks
Sales training for bank personnel 
provides structured knowledge
and skills oriented toward
protection product sales


Bancassurance Enhances Access to
Substantial Japanese Household Investable Wealth
Japanese household wealth
Japanese household wealth
held
held
in
in
currency
currency
and
and
deposits
deposits
(1)
(1)
$10.9 Trillion
$10.9 Trillion
Prudential policies typically attractive to bank channel
customers with significant investable wealth
Whole life
U.S. dollar and other non-yen
fixed annuities
Retirement income
Average
premium
per
policy
from
bank
channel
sales
(2)
$8,800
1)
Based on December 31, 2011 data; source: Bank of Japan.
2)
For the six months ended June 30, 2012; based on annualized new business premiums; foreign denominated activity translated to U.S. dollars at
uniform exchange rates; Japanese yen 85 per U.S. dollar.
60
Tokyo Investor Day 9.12.2012


Tokyo Investor Day 9.12.2012
61
Offering one of the largest product line-ups in Bancassurance
with emphasis on protection products
Product Lineup
1)
As of June 30, 2012.
2)
Products available in portfolio; sales not significant.
(1)
Currency-
designated-
type
fixed
individual
annuities
Primarily
USD, AUD
Variable
individual
annuities
USD
(2)
Single pay
insurance
SD, EUR,
AUD, Yen
arly restricted
single pay WL
Yen, USD
Whole life
Insurance
Yen, USD
Retirement
insurance
USD
whole life
U
E
death benefit
income
Family
insurance
Yen
Level term
insurance
Yen
Increasing
term
insurance
Yen
Whole Life
cancer
insurance
Yen
Annuity
Whole
Life
Retirement
Term
income
Cancer
Bank Channel Product Suite
Well-diversified Product Lineup Focused on Protection Products


Bank Channel
Building Relationships for Continued Growth
Sales through 25 banks
Over 60 bank sales relationships established,
including three of Japan’s four largest banks
Expanding relationships with large regional
banks
(3)
; 23 of these banks selling Prudential products
Over 100 distributors, including bank-affiliated
insurance agencies
Active relationships offer approximately 6,000+
potential points of sale
(4)
covering the majority of the
Japanese prefectures
2009
2009
(1)
(1)
2012
2012
(2)
(2)
62
Tokyo Investor Day 9.12.2012
1)
As of December 31, 2009.
2)
As of June 30, 2012.
3)
Banks with deposits of 3 trillion yen or more.
4)
Potential points of sale represent an aggregated total number of branches of the bank partners as of March 2011.


Bank Channel Sales Growth
Driven By Protection Products
Annualized New Business Premiums
Annualized New Business Premiums
(1)
(1)
($ millions)
$271
$433
$56
$22
$137
$336
$580
63
Tokyo Investor Day 9.12.2012
2007
2008
2009
2010
2011
2Q11
YTD
2Q12
YTD
Annuity
Retirement
Accident & Health
Death Protection
1)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented; Japanese yen 85 per U.S. dollar.


19%
81%
Bank Channel Sales Growth
Driven by Focus on Banks with Strongest Sales Potential
Tokyo Investor Day 9.12.2012
64
Annualized New Business Premiums
Annualized New Business Premiums
$433 million
$433 million
(1)
(1)
1)
For the six months ended June 30, 2012. Foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 85 per U.S. dollar.
Sales through
mega-banks and large
regional banks with
deposits of
3 trillion yen or more
Other Bank sales


Bank Channel
Prospects for Continued Growth
Tokyo Investor Day 9.12.2012
65
Continue to grow sales with main focus on death protection products,
complemented by diverse product line meeting lifetime financial security needs
Expand bank channel support by “seconded”
former Life Planners; increase
number of bank associates trained in needs-based selling of protection products,
especially at mega-banks
Acquire new distribution relationships and develop existing relationships,
especially with leading regional banks
Build
on
opportunities
arising
from
growing
bank
retail
business
serving
retirement and estate planning needs


Ken Tanji
Chief Financial Officer, International Businesses
Prudential Financial, Inc.
Prudential International Insurance
Financial Overview


Drivers of Sustainable Financial Performance
Quality Focused
Quality Focused
Multi Channel
Multi Channel
Distribution
Distribution
Servicing Client’s
Servicing Client’s
Protection and
Protection and
Retirement Needs
Retirement Needs
Well Managed
Well Managed
Investment Portfolio
Investment Portfolio
Risks
Risks
Capital
Capital
Management
Management
Tokyo Investor Day 9.12.2012
67


$1,109
$1,275
Stable Earnings Growth
($ millions)
Tokyo Investor Day 9.12.2012
68
$1,581
$1,651
$1,887
$2,263
2008
2009
2010
2011
2Q11 
YTD
2Q12 
YTD
Gibraltar Life and
Other operations
Life Planner
(1)
(1)
1)
Pre-tax adjusted operating income for International Insurance operations as presented above excludes the results of our International Investments businesses
previously included in the International Investments segment and currently included within “Gibraltar Life and Other Operations” for financial reporting purposes, 
with pre-tax adjusted operating income (loss) of $(412) million, $25 million, $28 million and $120 million in 2008, 2009, 2010, and 2011, respectively, and $19
million and $12 million for the six months ended June 30, 2011 and 2012, respectively.
Pre-Tax
Pre-Tax
Adjusted
Adjusted
Operating
Operating
Income
Income


Quality Focused Distribution
1)
Number of agents at the end of respective periods. Agent productivity is the average number of new policies sold per agent, per month; includes medical and
cancer policies. Average premium based on average annualized premium per new policy; includes medical and cancer policies. Policy persistency based on face
amount and 13-month period. Agent retention based on 12-month period.
2)
Excluding Star / Edison agents.
Tokyo Investor Day 9.12.2012
69
Gibraltar Life Consultants
Gibraltar Life Consultants
6,330
3.7
$1,700
91%
58%
6,241
3.8
$1,900
93%
67%
2008
2011
(2)
POJ Life Planners
POJ Life Planners
3,071
6.8
$3,000
95%
83%
3,137
6.9
$3,600
95%
81%
2008
2011


2007
2008
2009
2010
2011
2Q12
Life Planner, excluding POJ
Gibraltar Life
Prudential of Japan (POJ)
Scale Enhanced by Star / Edison Acquisition
(millions)
7.3
7.5
7.8
8.0
11.7
1)
At period end; direct business only; policy count includes annuities.
11.8
Tokyo Investor Day 9.12.2012
70
Number of In-force Policies
(1)


42%
23%
9%
26%
58%
35%
7%
Balanced Product and Currency Mix
Japan
Japan
Annualized
Annualized
New
New
Business
Business
Premium
Premium
$1.8 billion
$1.8 billion
By Product Type
By Currency Denomination
Accident
& Health
Retirement
Annuity
Death Protection
1)
For the six months ended June 30, 2012. Foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 85 per U.S. dollar.
2)
Primarily Australian dollars.
USD
Other
(2)
JPY
Tokyo Investor Day 9.12.2012
71
(1)


Accident &
Health
1)
Conceptual illustration based on typical products.
Tokyo Investor Day 9.12.2012
72
Retirement / Savings Oriented
Investment
Margin
Mortality,
Expense &
Other Margin
Term Life
Recurring Pay
Whole Life
Retirement
Income
Single Pay
Whole Life
Fixed Annuity
Source of Earnings
(1)
Product Profitability Characteristics
Protection Oriented


Stable Sources of Earnings
($ millions)
Tokyo Investor Day 9.12.2012
73
$1,581
$1,651
$1,887
$2,263
Investment
Margin
Mortality,
Expense &
Other Margin
2008
2009
2010
2011
2Q11 
YTD
2Q12 
YTD
$1,109
$1,275
Pre-Tax
Adjusted
Operating
Income
1)
Pre-tax adjusted operating income for International Insurance operations as presented above excludes the results of our International Investments businesses
previously included in the International Investments segment and currently included within “Gibraltar Life and Other Operations” for financial reporting purposes,
with pre-tax adjusted operating income (loss) of $(412) million, $25 million, $28 million and $120 million in 2008, 2009 , 2010 and 2011, respectively, and $19
million and $12 million for the six months ended June 30, 2011 and 2012, respectively.
(1)


High Quality Investment Portfolio
Tokyo Investor Day 9.12.2012
74
Japan
Investment
Portfolio
(1)
1)
As of June 30, 2012.
2)
Includes commercial/residential mortgage backed securities and asset backed securities.
3)
Includes commercial/residential mortgage loans.
Corporate
Bonds
(Investment
Grade)
2% Corporate Bonds (Below Investment Grade)
1% Equities
1% Real Estate
Structured
Securities
(2)
Commercial
Loans
(3)
Risk Assets
Other
(4)
Government
(JGB & UST)
54%
28%
5%
4%
5%
4%
Includes trading account assets supporting insurance liabilities and policy loans. 
4)


Well Managed Investment Portfolio
Tokyo Investor Day 9.12.2012
75
Prudential Japanese
Insurance Operations
(1)
1)
As of June 30, 2012.  Includes Prudential of Japan and Gibraltar.
2)
As of March 31, 2012.  Domestic Big 4: Nippon, Dai-ichi, Meiji-Yasuda and Sumitomo.
3)
Domestic Big 4
(2)
Risk Assets
(3)
Risk Assets
(3)
82%
18%
96%
4%
Prudential Japanese Insurance operations’ risk assets represent real estate, equities and below investment grade securities. Risk assets of the Big 4 represent
principally real estate and equities, and do not include below investment grade securities.


Interest Rate Environment
Tokyo Investor Day 9.12.2012
76
10 Year Government Bond Yield
10 Year Government Bond Yield
Interest rates have been low in Japan for more than fifteen years
Majority of POJ’s in-force business was written in a low rate environment
Rehabilitation measures lowered crediting rates of legacy business of Gibraltar
High quality long duration investment portfolio
Recently
lowered
guaranteed
crediting
rates
of
U.S.
dollar
products
(1)
Protection product profitability relatively less
sensitive to interest rates
Provides stable source of M&E earnings
Lower lapse risk than savings products if
interest rates rise
Fixed annuity designed to mitigate interest
rate risk
Pricing updates bi-weekly
Early surrenders subject to market value
adjustments (MVA)
0%
1%
2%
3%
4%
5%
6%
7%
8%
1997
2000
2003
2006
2009
2012
JGB
UST
2%
1)
For new business, commencing second quarter 2012.


Foreign Currency Matching -
Japan
Tokyo Investor Day 9.12.2012
77
Investment
Portfolio
(1)(2)
1)
As of June 30, 2012.
2)
Investment portfolio is presented on a U.S. GAAP carrying value basis. Includes cash and cash equivalents of approximately $6 billion, and excludes securities
lending activity of approximately $2 billion.
3)
Insurance liability balances represent future policy benefits and policyholder account balances on a U.S. GAAP basis.
4)
Primarily Australian dollar.
USD
Other
(4)
JPY
USD
Other
(4)
$150 billion
$136 billion
JPY
Reserves
(1)(3)
$106
$36
$8
$103
$25
$8


Foreign Currency Risk Management
Potential Exposure
Risk Management
Asset-Liability
Management
Accounting
Remeasurement
Well Matched FX
Non-Economic Noise
Shareholder Value in $USD
Comprehensive 
Hedging Program
Income
Book Value
Cash Flow
78
Tokyo Investor Day 9.12.2012


Solvency Capital
Solvency
Margin
Ratios
(1)
Tokyo Investor Day 9.12.2012
79
1)
As of March 31, 2012.
2)
Consolidated basis.
400%
800%
(2)
(2)
(2)
POJ
Gibraltar
Nippon
Dai-ichi
Meiji-Yasuda
Sumitomo
MetLife Alico
Aflac


Solvency Margin Ratio
Tokyo Investor Day 9.12.2012
80
March 31, 2012
721%
Prudential of Japan
Stressed Scenario
Gibraltar
(1)
~675%
810%
~690%
Japan Equity
Real Estate
Yen FX
Interest Rates
-38%
-36%
-20%
+100 bps
Stressed Scenario
1)
Gibraltar consolidated basis.
2)
Represents indicated change applied to asset valuation as of March 31, 2012.
(2)


Capital Management Opportunities
Tokyo Investor Day 9.12.2012
81
Dividends –
In accordance with regulatory and solvency standards
Affiliated
Debt
Repayment
approximately
$4
billion
outstanding
on
books
of
Prudential’s
Japanese
Insurance
companies
(1)
Affiliated Lending –
In accordance with regulatory and credit standards
International Insurance operations redeployed approximately 60% of
after-tax
adjusted
operating
income
since
2002
(2)
1)
As of June 30, 2012; includes amounts relating to preferred stock issues.
2)
Through December 31, 2011. Years 2007 – 2011 have been restated for U.S. GAAP accounting standards applicable to deferred policy acquisition costs
(DAC) effective January 1, 2012. Years 2002 – 2006 are based on former U.S. GAAP accounting standards applicable to DAC. After-tax AOI is based on
Financial Services Businesses effective tax rates. AOI excludes results of our International Investments businesses previously included in the International
Investments segment and currently included within “Gibraltar Life and Other operations” for financial reporting purposes.


Superior Return Prospects Maintained
as Growth Strategy has Broadened
82
2013 ROE
2013 ROE
Potential
Potential
~ 18% -
19%
22.2%
17.5%
2010
2011
Tokyo Investor Day 9.12.2012
Prudential International Insurance
Return on Equity
(1)
Reflects
Star /
Edison
before
expense
synergies
1)
Business unit Return on Equity (ROE) is unlevered and is based on overall Financial Services Businesses effective tax rate applicable to adjusted operating
income. Excludes results of International Investments businesses previously included in International Investments segment and currently included within
“Gibraltar Life and other operations” for financial reporting purposes of $28 million in 2010 and $120 million in 2011. Excludes transaction and integration costs
relating to the Star / Edison acquisition in 2011 of $213 million.


Key Takeaways
Focus on quality distribution drives margins and ROE
Third party distribution leverages scale and enhances growth
Emphasis on protection products combined with scale provides
stable source of mortality and expense earnings
High quality investment portfolio is well matched with our
insurance liabilities
Insurance operations are well capitalized
Significant capital redeployment opportunities
Tokyo Investor Day 9.12.2012
83