Attached files

file filename
EX-5.1 - OPINION OF JILLIAN IVEY SIDOTI - View on Two, Incsegway_ex51.htm
EX-3.2 - BY-LAWS - View on Two, Incsegway_ex32.htm
EX-3.1 - ARTICLES OF INCORPORATION - View on Two, Incsegway_ex31.htm
EX-4.1 - STOCK CERTIFICATE SPECIMEN - View on Two, Incsegway_ex41.htm
EX-23.1 - CONSENT OF STAN J.H. LEE - View on Two, Incsegway_ex231.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM S-1

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
 
Segway City, Inc.
(Name of small business issuer in its charter)
 
Nevada
 
4725
 
45-5632581
(State or other Employer jurisdiction
of Identification incorporation or organization)
 
(Primary Standard Industrial
Classification Code Number)
 
(I.R.S. Number)

2701 Oxborough Drive
Matthews, NC 28105
980-722-2256 Telephone
(Address and telephone number of registrant's principal executive offices and principal place of business)

David Hunter
Chief Executive Officer and Director
2701 Oxborough Drive
Matthews, NC 28105
980-722-2256 Telephone
 (Name, address, and telephone number of agent for service)

Please send a copy of all correspondence to:
 
Jillian Ivey Sidoti, Esq
PHONE 323-799-1342
FAX 951-224-6675

Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective date of this Registration Statement.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box. x

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act Registration Statement number of the earlier effective Registration Statement for the same offering. o
 
If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act Registration Statement number of the earlier effective Registration Statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act Registration Statement number of the earlier effective Registration Statement for the same offering. o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.
 
Large accelerated filer
o
Accelerated Filer
o
Non-accelerated filer
o
Smaller reporting company
x
 


 
 

 
 
CALCULATION OF REGISTRATION FEE
 
Title of Each Class of Securities to be Registered
 
Amount to be Registered
   
Proposed Maximum Offering
Price Per Unit
   
Proposed Maximum Aggregate Offering Price (1)
   
Amount of Registration Fee (2)
 
   
Common Stock already issued, par value $.01
   
10,597,572
   
$
0.05
   
$
529,879
   
$
60.72
 
Total
   
10,597,572
   
$
0.05
   
$
529,879
   
$
60.72
 
_____
(1)  Rgistration fee has been paid via Fedwire.

(2)  Estimated solely for the purpose of computing the amount of the registration fee pursuant to Rule 457(o) under the Securities Act.

The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with section 8(a) of the securities act of 1933 or until the registration statement shall become effective on such date as the commission, acting pursuant to said section 8(a), may determine.
 
Under the application of Rule 405 of Regulation C, we are considered to be a shell company as we:

 
Have nominal operations at this time
     
 
Have nominal assets
 
 
2

 
 
SUBJECT TO COMPLETION, DATED SEPTEMBER 5, 2012
_____________________
 
PRELIMINARY PROSPECTUS
 
Segway City, Inc.

10,597,572 Shares of Common Stock
Price per share: $0.05
Total cash proceeds if all shares are sold: $0
 
The selling shareholders named in this prospectus are offering all of the shares of common stock offered through this prospectus. The selling stockholders are selling shares of common stock covered by this prospectus for their own account.  There is no present public trading market for the Company's Common Stock and the price at which the Shares are being offered bears no relationship to conventional criteria such as book value or earnings per share.  The Company has determined the offering price based, primarily, on its projected operating results. There can be no assurance that the offering price bears any relation to the current fair market value of the Common Stock. We intend on using all of our cash resources of approximately $10,935 for the next 12 months  to 1.) provide for the listing requirements, including payments for DTC eligibility and for our transfer agent and 2.) continued development of our business plan. The Company will not receive any proceeds from the sale of these shares.
 
Our independent registered public accounting firm included an explanatory paragraph in the report on our 2011 financial statements related to the uncertainty in our ability to continue as a going concern.
 
The sales price to the public is fixed at $0.05 per share until such time as the shares of common stock become traded on the Over The Counter Bulletin Board or some exchange. We intend to contact an authorized OTCBB market maker for sponsorship of our securities on the OTCBB, upon effectiveness of this registration statement. However, there is no guarantee our common stock will be accepted for quotation on the OTC Bulletin Board. If our common stock becomes quoted on the Over the Counter Bulletin Board, then the sales price to the public will vary according to the selling decisions of each selling shareholder and the market for our stock at the time of resale.
 
The purchase of our shares involves substantial risk. See “risk factors” beginning on page 8 for a discussion of risks to consider before purchasing our common stock.
 
You should rely only on the information contained in this prospectus. We have not, and the Selling Stockholders have not, authorized anyone to provide you with different information. If anyone provides you with different information, you should not rely on it. We are not making an offer to sell these securities in any jurisdiction where the offer or sale is not permitted. You should assume that the information contained in this prospectus is accurate only as of the date on the front cover of this prospectus. Our business, financial condition, results of operations and prospects may have changed since that date.
 
Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of the prospectus. Any representation to the contrary is a criminal offense.
 
THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. WE MAY NOT SELL OUR SHARES UNTIL THE REGISTRATION STATEMENT FILED WITH THE SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER TO SELL OUR SHARES, AND IT IS NOT SOLICITING AN OFFER TO BUY OUR SHARES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.
 
 
3

 
 
PRELIMINARY PROSPECTUS SUBJECT TO COMPLETION DATED SEPTEMBER 5, 2012
 
Table of Contents
 
Prospectus Summary
    5  
Summary Financial Data
    7  
Risk Factors
    8  
Use of Proceeds
    11  
Dilution
    11  
Selling Security Holders
    11  
Plan of Distribution and Terms of the Offering
    13  
Legal Proceedings
    14  
Director, Executive Officers, Promoters and Control Persons
    14  
Security Ownership of Certain Beneficial Owners and Management
    15  
Description of Securities
    15  
Interest of Named Experts and Counsel
    17  
Disclosure of Commission Position on Indemnification for Securities Act Liabilities
    17  
Description of Business
    18  
Reports to Stockholders
    26  
Management’s Discussion and Analysis
    26  
Facilities
    28  
Certain Relationships and Related Party Transactions
    28  
Market for Common Equity and Related Stockholders Matters
    28  
Dividends
    28  
Executive Compensation
    29  
Reports to Security Holders
    30  
Index to Financial Statements
       
Report of Independent Certified Public Accountant
    F-2  
Balance Sheets
    F-3  
Statements of Operations
    F-4  
Statements of Changes in Stockholders’ Equity
    F-5  
Statements of Cash Flows
    F-6  
Notes to Financial Statements
    F-7  
 
 
4

 
 
Prospectus Summary
 
This summary contains basic information about us and the offering. Because it is a summary, it does not contain all the information that you should consider before investing. You should read the entire prospectus carefully, including the risk factors and our financial statements and the related notes to those statements included in this prospectus. Except as otherwise required by the context, references in this prospectus to “we,” “our,” “us,” and “Segway City,” refer to Segway City, Inc.
 
Segway City, Inc. is a development stage company incorporated in the State of Nevada in July of 2012.
 
Segway City’s address and phone number is:
Segway City, Inc.
2701 Oxborough Drive
Matthews, NC 28105
980-722-2256 Telephone
 
Operating History
 
Segway City was founded in 2012 by David Hunter, who has extensive experience in the construction and real estate industries. The purpose of the company is currently working on developing relationships with various historic destinations, restaurants, hotels, lodges, and travel agents serving the Charlotte, NC area to ensure a steady stream of clients. To date, operations have been on an extremely limited basis.
 
Company Assets
 
Segway City’s principal assets (“Assets”) consisted of cash totaling $10,935 as of July 31, 2012.
 
Company Cash Flow
 
The Company has cash assets derived from a private placement of its stock.   For the period from its inception through the period ending July 31, 2012 the Company had Gross Revenues of $0. From inception to the period ending July 31, 2012, the Company had Total Operating Expenses of $0, Net Profit of $0, Total Current Assets of $10,935, Total Assets of $10,935, Total Current Liabilities of $0, and Total Stockholders’ Equity (Deficit) of $10,935.

 
5

 
 
Future Assets and Growth
 
In the future, the Company hopes to develop relationships with a number of valuable contacts in the Charlotte, North Carolina area and increase awareness of the service we offer in the various target segments we will be targeting. We will start in the Charlotte, North Carolina area, but hope to eventually expand nationwide. If David Hunter is unable to dedicate time to this effort, then progress may be stagnated.

The Company has yet to develop a website or marketing presence, but over the next year we will continue to develop our marketing strategy and web presence. We hope to position ourselves for success in the Charlotte, North Carolina tourism market through our network of industry contacts. The Company had a Net Profit of $0 for the period from inception to July 31 2012 and anticipates it will operate at a deficit for its next fiscal year and may expend most of its available capital. The Company’s cash on hand is, primarily, budgeted to cover the anticipated operating costs for the development of our marketing plan and legal, accounting, and Transfer Agent services. We believe the Company will have sufficient capital to operate its business over the next twelve months. There can be no assurances, however, that actual expenses incurred will not materially exceed our estimates or that cash flows from existing assets will be adequate to maintain our business.

The internet marketing business is an extremely competitive industry dominated by several very large, fully integrated internet marketing companies. We hope to differentiate ourselves by being in the niche, green building materials market.

Although there are several comparable segway tour companies currently in the Charlotte, North Carolina market, we believe that we can position ourselves uniquely by focusing on delivering a high quality, comfortable service to tourists and visitors. Our business model is predicated on the assumption that we can generate a steady stream of clients through contacts that are involved with the tourism industry in Charlotte, North Carolina. The Company may lose money in its first, full year of operation and it shall require raising additional capital to develop its services.
 
The Company currently has one manager, David Hunter  and no employees.
 
Terms of the Offering
 
The selling shareholders named in this prospectus are offering all of the shares of common stock offered through this prospectus. The selling stockholders are selling shares of common stock covered by this prospectus for their own account.
 
We will not receive any of the proceeds from the resale of these shares. The offering price of $0.05 was determined by the price shares were sold to our shareholders in a private placement memorandum plus an increase based on the fact the shares will be liquid and registered. $0.05 is a fixed price at which the selling security holders may sell their shares until our common stock is quoted on the OTC Bulletin Board or another Exchange, at which time the shares may be sold at prevailing market prices or privately negotiated prices. There can be no assurance that a market maker will agree to file the necessary documents with FINRA, which operates the OTC Electronic Bulletin Board, nor can there be any assurance that such an application for quotation will be approved. We have agreed to bear the expenses relating to the registration of the shares for the selling security holders.
 
 
6

 
 
SUMMARY FINANCIAL DATA
 
The following summary financial data should be read in conjunction with “Management’s Discussion and Analysis and Results of Operations” and the Financial Statements and Notes thereto, included elsewhere in this prospectus. The statement of operations and balance sheet data from inception July 10, 2012 through the period ended July 31, 2012 are derived from our audited and unaudited financial statements, respectively.
 
   
For the period July 10, 2012 (inception) through July 31, 2012
 
       
TOTAL ASSETS
   
10,935
 
         
LIABILITIES AND STOCKHOLDERS’ EQUITY
       
         
LIABILITIES
       
         
Current Liabilities
   
0
 
         
TOTAL LIABILITIES
   
0
 
         
TOTAL STOCKHOLDERS’ EQUITY
   
10,935
 
         
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
   
10,935
 
 
   
For the period July 10, 2012 (inception) through July 31, 2012
 
       
Net  Costs
 
$
0
 
         
Net loss
   
0
 
         
Earnings per share of common stock – Basic
       
         
Weighted average shares of common stock – Basic
   
5,298,786
 
 
 
7

 
 
EXEMPTIONS UNDER JUMPSTART OUR BUSINESS STARTUPS ACT

We are an emerging growth company. An emerging growth company is one that had total annual gross revenues of less than $1,000,000,000 (as such amount is indexed for inflation every 5 years by the Commission to reflect the change in the Consumer Price Index for All Urban Consumers published by the Bureau of Labor Statistics, setting the threshold to the nearest 1,000,000) during its most recently completed fiscal year. We would lose our emerging growth status if we were to exceed $1,000,000,000 in gross revenues. We are not sure this will ever take place.

Because we are an emerging growth company, we have the exemption from Section 404(b) of Sarbanes-Oxley Act of 2002 and Section 14A(a) and (b) of the Securities Exchange Act of 1934. Under Section 404(b), we are now exempt from the internal control assessment required by subsection (a), that requires each registered public accounting firm that prepares or issues the audit report for the issuer shall attest to, and report on, the assessment made by the management of the issuer. We are also will not be required to receive a separate resolution regarding either executive compensation or for any golden parachutes for our executives so long as we continue to operate as a emerging growth company.
 
We hereby elect to use the extended transition period for complying with new or reviesed accounting standards under Section 102(b)(1).
 
RISK FACTORS
 
Investors in Segway City should be particularly aware of the inherent risks associated with our business. As of the date of this filing our management is aware of the following material risks. Prospective investors should be aware that the company has not yet developed its website or any products and that substantial development work will be required to develop them.
 
We are significantly dependent on our sole officer and director, who has limited experience. The loss or unavailability to Segway City of Mr. Hunter’s services would have an adverse effect on our business, operations and prospects in that we may not be able to obtain new management under the same financial arrangements, which could result in a loss of your investment.
 
Our business plan is significantly dependent upon the abilities and continued participation of David Hunter, our sole officer and director. It would be difficult to replace Mr. Hunter at such an early stage of development of Segway City. The loss by or unavailability to Segway City of Mr. Hunter’s services would have an adverse effect on our business, operations and prospects, in that our inability to replace Mr. Hunter could result in the loss of one’s investment. There can be no assurance that we would be able to locate or employ personnel to replace Mr. Hunter, should his services be discontinued. In the event that we are unable to locate or employ personnel to replace Mr. Hunter we would be required to cease pursuing our business opportunity, which would result in a loss of your investment.
 
Mr. Hunter has limited experience in framing a segway tour company. The lack of experience in framing a segway tour business could limit or eliminate your return on investment.
 
As a result of our reliance on Mr. Hunter and his lack of experience in developing a segway tour company, our investors are at risk in losing their entire investment. Mr. Hunter intends to hire personnel in the future, when sufficiently capitalized, who may have the experience required to manage our company, such management is not anticipated until the occurrence of future financing. Since this offering will not sufficiently capitalize our company, future offerings will be necessary to satisfy capital needs. Until such future offering occurs, and until such management is in place, we are reliant upon Mr. Hunter to make the appropriate management decisions.
 
Mr. Hunter is involved with other businesses and there can be no assurance that he will continue to provide services to us. Mr. Hunter’s limited time devotion of less than 20 hours per month to Segway City could have the effect on our operations of preventing us from being a successful business operation, which ultimately could cause a loss of your investment.
 
As compared to many other public companies, we do not have the depth of managerial or technical personnel. Mr. Hunter is currently involved in other businesses, which have not, and are not expected in the future to interfere with Mr. Hunter’s ability to work on behalf of our company. Mr. Hunter may in the future be involved with other businesses and there can be no assurance that he will continue to provide services to us. Mr. Hunter will devote only a portion, less than 20 hours per month, of his time to our activities. As our sole officer and director, decisions are made at his sole discretion and not as a result of compromise or vote by members of a board. Although Mr. Hunter faces time devotion conflicts, none of any of Mr. Hunter’s other businesses present conflicts of interests with the Company and Mr. Hunter will not be faced with choosing to allocate business opportunities between the Company and Mr. Hunter’s other companies.
 
 
8

 
 
Because of market pressures from competitors with more resources, we may fail to implement our business model profitably.
 
We hope that our intimate knowledge of the Charlotte area and the relationships that we have and will develop will set us apart from competition.  However, most of our competitors will have more resources at their disposal as they will be better established in the marketplace. Our ability to compete depends on many factors beyond our control, including the local tourism marketplace integrating our business into their web of referrals.

 We may subject ourselves to liability if one of our patrons injures him/herself on a segway tour.

Patrons of our business may inadvertently use the segway in a manner that results in injury to him/herself or another patron. We will need to carry adequate insurance to run our facility properly to ensure that we don’t encounter losses beyond our insurance coverage. Furthermore, the fallout from any such injury may adversely affect our reputation. If our reputation was to be adversely affected by an injury to one of our patrons, we may never recover.

Inadequate Financial Projections

We are not providing any financial projections as to the results of operations of the Company.

Financial Projections Require Caution

If any financial projections are provided by Segway City, they are for discussion purposes only and based on an analysis performed by Segway City. Although we believe that the analysis and underlying assumptions contained in any financial projections are well founded, there can be no assurances that the analysis or the financial projections are accurate. Additionally, if the assumptions and conclusions contained in financial projections are incorrect or mistaken for any reason, then the ability of Segway City to realize its projections or to achieve profitable operations will be adversely affected. Any financial projections were prepared by us assuming a most-likely case scenario in the marketplace for Segway City. Projections are not guarantees of future financial performance, nor should they be understood as such.

We will require additional financing in order to implement our business plan. In the event we are unable to acquire additional financing, we may not be able to implement our business plan resulting in a loss of revenues and ultimately the loss of your investment.
 
Due to our start-up nature, we will have to incur the costs of advertising which is intended to generate revenue from sales and advertising, in addition to hiring new employees and commencing additional marketing activities. To fully implement our business plan we will require substantial additional funding. This offering will not result in any proceeds to the Company, and thus, additional proceeds will be needed in order to fully implement our business plan. Since our sole officer and director is not taking compensation for his time or talents, we will be able to deploy a modest website with our current resources, but will need to raise additional capital to fully implement our business plan.
 
Following this offering we will need to raise additional funds to expand our operations. We plan to raise additional funds through private placements, registered offerings, debt financing or other sources to maintain and expand our operations. Adequate funds for this purpose on terms favorable to us may not be available, and if available, on terms significantly more adverse to us than are manageable. Without new funding, we may be only partially successful or completely unsuccessful in implementing our business plan, and our stockholders will lose part or all of their investment.
 
 
9

 
 
There is no current public market for our common stock; therefore you may be unable to sell your securities at any time, for any reason, and at any price, resulting in a loss of your investment.
 
As of the date of this prospectus, there is no public market for our common stock. Although we plan, in the future, to contact an authorized OTC Bulletin Board market maker for sponsorship of our securities on the Over-the-Counter Bulletin Board, there can be no assurance that our attempts to do so will be successful. Furthermore, if our securities are not quoted on the OTC Bulletin Board, or elsewhere, there can be no assurance that a market will develop for the common stock or that a market in the common stock will be maintained. As a result of the foregoing, investors may be unable to liquidate their investment for any reason. We have not originated contact with a market maker at this time, and do not plan on doing so until completion of this offering.
 
Because our common stock is deemed a low-priced “Penny” stock, an investment in our common stock should be considered high risk and subject to marketability restrictions.
 
Since our common stock is a penny stock, as defined in Rule 3a51-1 under the Securities Exchange Act, it will be more difficult for investors to liquidate their investment even if and when a market develops for the common stock. Until the trading price of the common stock rises above $5.00 per share, if ever, trading in the common stock is subject to the penny stock rules of the Securities Exchange Act specified in rules 15g-1 through 15g-10. Those rules require broker-dealers, before effecting transactions in any penny stock, to:
 
 
Deliver to the customer, and obtain a written receipt for, a disclosure document;
     
 
Disclose certain price information about the stock;
     
 
Disclose the amount of compensation received by the broker-dealer or any associated person of the broker-dealer;
     
 
Send monthly statements to customers with market and price information about the penny stock; and
     
 
In some circumstances, approve the purchaser’s account under certain standards and deliver written statements to the customer with information specified in the rules.
 
Consequently, the penny stock rules may restrict the ability or willingness of broker-dealers to sell the common stock and may affect the ability of holders to sell their common stock in the secondary market and the price at which such holders can sell any such securities. These additional procedures could also limit our ability to raise additional capital in the future.
 
Until our common stock is registered under the Exchange Act, we will not be a fully reporting company.
 
We are not yet a registered company and will not be so until this S-1 is effective. Until then we will only be subject to the reporting requirements imposed by Section 15(d) of the Exchange Act which state that we will be required to file supplementary and periodic information, documents, and reports as may be required pursuant to section 13 in respect of a security registered pursuant to section 12. As long as our common stock is not registered under the Exchange Act, we will not be subject to Section 14 of the Exchange Act, which, among other things, prohibits companies that have securities registered under the Exchange Act from soliciting proxies or consents from shareholders without furnishing to shareholders and filing with the SEC a proxy statement and form of proxy complying with the proxy rules. In addition, so long as our common stock is not registered under the Exchange Act, our directors and executive officers and beneficial holders of 10% or more of our outstanding common stock will not be subject to Section 16 of the Exchange Act. Section 16(a) of the Exchange Act requires executive officers and directors, and persons who beneficially own more than 10% of a registered class of equity securities to file with the SEC initial statements of beneficial ownership, reports of changes in ownership and annual reports concerning their ownership of common shares and other equity securities, on Forms 3, 4 and 5 respectively. Such information about our directors, executive officers, and beneficial holders will only be available through this (and any subsequent) registration statement, and periodic reports we file thereafter. Furthermore, so long as our common stock is not registered under the Exchange Act, our obligation to file reports under Section 15(d) of the Exchange Act will be automatically suspended if, on the first day of any fiscal year (other than a fiscal year in which a registration statement under the Securities Act has gone effective), we have fewer than 300 shareholders of record. This suspension is automatic and does not require any filing with the SEC. In such an event, we may cease providing periodic reports and current or periodic information, including operational and financial information, may not be available with respect to our results of operations.
 
 
10

 
 
We may be considered a shell company under Rule 405 of Regulation C as we have nominal assets and nominal operations.
 
We only have cash as assets as of the date of this registration statement and have not yet developed our website. Thus our operations may be considered “nominal.” Because of this, Rule 144(i)(1) prohibits the use of the rule for sales of restricted stock and stock held by affiliates into the public market if the issuing company is now or ever has been a “shell company”, unless the requirements of Rule 144(i)(2) are satisfied.
 
We are not raising any money in this offering and thus may be in worse financial condition once we are effective.
 
Unless we are able to obtain a loan or find additional financing, we may be in worse financial condition than our current condition. We are obligated to pay $10,000 in offering expenses and thus, may carry this amount as a liability at the conclusion of this offering.
 
USE OF PROCEEDS
 
The selling stockholders are selling shares of common stock covered by this prospectus for their own account. We will not receive any of the proceeds from the resale of these shares. We have agreed to bear the expenses relating to the registration of the shares for the selling security holders.
 
DILUTION
 
The common stock to be sold by the selling shareholders is common stock that is currently issued. Accordingly, there will be no dilution to our existing shareholders.
 
SELLING SECURITY HOLDERS
 
The shares being offered for resale by the selling stockholders consist of the 10,597,572 shares of our common stock of which 997,500 shares are held by 35 shareholders of our common stock which sold in our Regulation D offering completed in  July 2012. The remaining 9,600,072 were exchanged for services provided to the company including management, development of our business plan, set up and research of the marketplace, and legal services to various insiders, consultants, family members, and our officer.
 
The following table sets forth the name of the selling stockholders, the number of shares of common stock beneficially owned by each of the selling stockholders as of  September 5, 2012 and the number of shares of common stock being offered by the selling stockholders. The shares being offered hereby are being registered to permit public secondary trading, and the selling stockholders may offer all or part of the shares for resale from time to time. However, the selling stockholders are under no obligation to sell all or any portion of such shares nor are the selling stockholders obligated to sell any shares immediately upon effectiveness of this prospectus. All information with respect to share ownership has been furnished by the selling stockholders.
 
 
11

 
 
Shareholder Name
   
Shares of Common Stock Owned Prior to Offering
   
Shares of Common Stock Owned After Offering
 
Amanda Duckworth
      28,500       0  
Andrew R Mullican
      28,500       0  
David G Galloway
      28,500       0  
David Hunter
      211,950       0  
David Temple
      28,500       0  
Dayna Critz
      28,500       0  
Dianne Keller
      28,500       0  
Edward A Reule
      28,500       0  
G9 Holdings, LLC (1)
      4,503,973       0  
George Critz
      28,500       0  
GW Grace, LLC (2)
      4,503,974       0  
J Stephen Keller
      28,500       0  
Jacob C Keller Sr
      28,500       0  
James D Neely
      28,500       0  
James Duckworth
      28,500       0  
Joan Beaulieu
      28,500       0  
John S Lewis
      28,500       0  
Joseph McMurry
      28,500       0  
Katy Kapas
      28,500       0  
Kelly H Young
      28,500       0  
Kotaya Griffith
      28,500       0  
Leigh Ann Neely
      28,500       0  
Lisa McMurry
      28,500       0  
Marion Palmer
      28,500       0  
Michael J Kapas
      28,500       0  
Michael Olsson
      28,500       0  
Michaela W Conner
      28,500       0  
Nicole McCarthan
      28,500       0  
Paige M Lewis
      28,500       0  
Pamela A Mullican
      28,500       0  
Patricia Duckworth
      28,500       0  
Richard Beaulieu
      28,500       0  
Robert J Palmer
      28,500       0  
Sara Duckworth
      28,500       0  
Sara Palmer
      28,500       0  
Thomas D Young
      28,500       0  
Tim Helms
      28,500       0  
William S Conner
      28,500       0  
Winchester Investments, LLC (3)       380,175       0  
TOTAL
      10,597,572          
 
(1)
Theresa Garvin is the Manager of G9 Holdings, LLC
   
(2)
Forest Garvin is the Manager of GW Grace, LLC
   
(3) Dave Utley is the Manager of Winchester Investments, LLC
 
 
12

 
 
PLAN OF DISTRIBUTION
 
The selling security holders may sell some or all of their shares at a fixed price of $0.05 per share until our shares are quoted on the OTC Bulletin Board and thereafter at prevailing market prices or privately negotiated prices. Prior to being quoted on the OTCBB, shareholders may sell their shares in private transactions to other individuals. We plan, in the future, to contact an authorized OTC Bulletin Board market maker for sponsorship of our securities on the Over-the-Counter Bulletin Board, there can be no assurance that our attempts to do so will be successful. Furthermore, if our securities are not quoted on the OTC Bulletin Board, or elsewhere, there can be no assurance that a market will develop for the common stock or that a market in the common stock will be maintained. As a result of the foregoing, investors may be unable to liquidate their investment for any reason. We have not originated contact with a market maker at this time, and do not plan on doing so until completion of this offering.
 
Although our common stock is not listed on a public exchange, we will be filing to obtain a listing on the Over the Counter Bulletin Board (OTCBB) when this Registration Statement is declared effective by the SEC. In order to be quoted on the Bulletin Board, a market maker must file an application on our behalf in order to make a market for our common stock. There can be no assurance that a market maker will agree to file the necessary documents with FINRA, which operates the OTC Electronic Bulletin Board, nor can there be any assurance that such an application for quotation will be approved. There can be no assurance that a market maker will agree to file the necessary documents with FINRA, which operates the OTC Electronic Bulletin Board, nor can there be any assurance that such an application for quotation will be approved. However, sales by a selling security holder must be made at the fixed price of $0.15 until a market develops for the stock. In the event we are successful in our attempts to have a market maker quote our stock on the OTCBB, we will need to comply with ongoing reporting requirements in order to insure that the market maker will continue to quote our stock.
 
The Selling Stockholder and intermediaries through whom such securities are sold may be deemed "underwriters" within the meaning of the Securities Act  of 1933, as amended (the "Securities Act"), in which event profits, discounts or commissions received by such persons may be deemed to be underwriting commissions under the Securities Act.
 
All expenses of the registration of securities covered by this Prospectus are to be borne by the Company, except that the Selling Stockholder will pay any applicable underwriters' commissions, fees, discounts or concessions or any other compensation due any underwriter, broker or dealer and expenses or transfer taxes.
 
Once a market has been developed for our common stock, the shares may be sold or distributed from time to time by the selling stockholders directly to one or more purchasers or through brokers or dealers who act solely as agents, at market prices prevailing at the time of sale, at prices related to such prevailing market prices, at negotiated prices or at fixed prices, which may be changed. The distribution of the shares may be effected in one or more of the following methods:
 
 
ordinary brokers transactions, which may include long or short sales,
     
 
transactions involving cross or block trades on any securities or market where our common stock is trading, market where our common stock is trading,
     
 
through direct sales to purchasers or sales effected through agents,
     
 
through transactions in options, swaps or other derivatives (whether exchange listed of otherwise), or exchange listed or otherwise), or
     
 
any combination of the foregoing.
 
 
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In addition, the selling stockholders may enter into hedging transactions with broker-dealers who may engage in short sales, if short sales are permitted, of shares in the course of hedging the positions they assume with the selling stockholders. The selling stockholders may also enter into option or other transactions with broker-dealers that require the delivery by such broker-dealers of the shares, which shares may be resold thereafter pursuant to this prospectus.
 
Brokers, dealers, or agents participating in the distribution of the shares may receive compensation in the form of discounts, concessions or commissions from the selling stockholders and/or the purchasers of shares for whom such broker-dealers may act as agent or to whom they may sell as principal, or both (which compensation as to a particular broker-dealer may be in excess of customary commissions). Neither the selling stockholders nor we can presently estimate the amount of such compensation. We know of no existing arrangements between the selling stockholders and any other stockholder, broker, dealer or agent relating to the sale or distribution of the shares. We will not receive any proceeds from the sale of the shares of the selling security holders pursuant to this prospectus. We have agreed to bear the expenses of the registration of the shares, including legal and accounting fees, and such expenses are estimated to be approximately $16,210.
 
LEGAL PROCEEDINGS
 
We may from time to time be involved in routine legal matters incidental to our business; however, at this point in time we are currently not involved in any litigation, nor are we aware of any threatened or impending litigation.
 
DIRECTOR, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
 
The members of our Board of Directors serve, without compensation, until the next annual meeting of stockholders, or until their successors have been elected. The officers serve at the pleasure of the Board of Directors. At present, David Hunter is our sole officer and director. Information as to the director and executive officer is as follows:
 
Name
 
Age
 
Title
         
David Hunter
 
36
 
Chief Executive Officer, Director
 
Duties, Responsibilities and Experience
 
David Hunter, Chief Executive Officer, Director and founder of Segway City, Inc. from inception to present. David Hunter, our CEO and Director, has worked at Carolina Surveyors, Inc as a Residential Project Manager, Field Crew Chief, and CAD Draftsman since 2004. With a degree in Computer Information Systems from Appalachia State University, Mr. Hunter has applied most of his computer skills in the construction and real estate industries. He considers himself to be a detail oriented problem solving individual, thus being able to provide executive officer services to the Company despite a lack of previous experience in the touring and travel industry.
 
Mr. Hunter is the promoter of the Company.
 
 
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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
The following table sets forth information as of the date of this prospectus, and as adjusted giving effect to the sale of 705,000 shares of common stock in this offering, relating to the beneficial ownership of our common stock by those persons known to us to beneficially own more than 5% of our capital stock, by our director and executive officer, and by all of our directors, proposed directors and executive officers as a group.
 
Name of Beneficial Owner(1)
 
Number Of Shares
   
Percent Before Offering
   
Percent After Offering
 
G9 Holdings, LLC
   
4,503,973
     
42.50
%
   
0
%
GW Grace, LLC
   
4,503,974
     
42.50
%
   
0
%
David Hunter, CEO and Director
   
211,950
     
1.99
%
   
0
%
All Directors, Officers and Principal Stockholders as a Group
   
9,219,897
     
86.99
%
   
0
%
_____________
1.)
The address of each shareholder is care of Segway City, Inc., 2701 Oxborough Drive, Matthews, NC 28105, unless otherwise stated.
 
“Beneficial ownership” means the sole or shared power to vote or to direct the voting of, a security, or the sole or shared investment power with respect to a security (i.e., the power to dispose of or to direct the disposition of, a security). In addition, for purposes of this table, a person is deemed, as of any date, to have “beneficial ownership” of any security that such person has the right to acquire within 60 days from the date of this prospectus.
 
DESCRIPTION OF SECURITIES TO BE REGISTERED.
 
General
 
Our authorized capital stock consists of 100,000,000 Shares of common stock, $0.0001 par value per Share Common Stock.
 
We are authorized to issue 100,000,000 shares of common stock, $0.0001 par value per share. Currently we have 10,597,572 common shares issued and outstanding.  We do not have any holding period requirements for our common stock.
 
The holders of our common stock have equal ratable rights to dividends from funds legally available if and when declared by our board of directors and are entitled to share ratably in all of our assets available for distribution to holders of common stock upon liquidation, dissolution or winding up of our affairs. Our common stock does not provide the right to a preemptive, subscription or conversion rights and there are no redemption or sinking fund provisions or rights. Our common stock holders are entitled to one non-cumulative vote per share on all matters on which shareholders may vote.
 
We refer you to our Articles of Incorporation, Bylaws and the applicable statutes of the state of Nevada for a more complete description of the rights and liabilities of holders of our securities. All material terms of our common stock have been addressed in this section.
 
 
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Holders of shares of our common stock do not have cumulative voting rights, which means that the holders of more than 50% of the outstanding shares, voting for the election of directors, can elect all of the directors to be elected, if they so choose, and, in that event, the holders of the remaining shares will not be able to elect any of our directors.
 
Preferred Stock
 
We currently are authorized to issue 10,000,000 shares of preferred stock. We have not issued any of this stock and have  not developed any rights for preferred stock.
 
Dividends
 
We have not paid any cash dividends to shareholders. The declaration of any future cash dividends is at the discretion of our board of directors and depends upon our earnings, if any, our capital requirements and financial position, our general economic conditions, and other pertinent conditions. It is our present intention not to pay any cash dividends in the foreseeable future, but rather to reinvest earnings, if any, in our business operations.
 
Warrants
 
There are no outstanding warrants to purchase our securities.
 
Options
 
There are no options to purchase our securities outstanding.
 
No Public Market for Common Stock
 
There is presently no public market for our common stock. We anticipate applying for trading of our common stock on the over the counter bulletin board, maintained by FINRA, upon the effectiveness of the registration statement of which this prospectus forms a part.
 
There are several requirements for listing our shares on the Over the Counter  bulletin board, including:
 
* we must make filings pursuant to Sections 13 and 15(d) of the Securities Exchange Act of 1934;
 
* we must remain current in our filings;
 
* we must find a member of FINRA to file a form 211 on our behalf. The information contained within form 211 includes comprehensive data about our company and our shares. Form 211 and our prospectus are filed with FINRA so that they can determine if there is sufficient publicly available information about us and whether our shares should be listed for trading.
 
We can provide no assurance that our shares will be traded on the bulletin board or, if traded, that a public market will materialize.
 
 
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Penny Stock Reform Act of 1990
 
The Securities Enforcement and Penny Stock Reform Act of 1990 require additional disclosure for trades in any stock defined as a penny stock. The Securities and Exchange Commission has adopted regulations that generally define a penny stock to be any equity security that has a market price of less than $5.00 per share, subject to exceptions. Under this rule, broker/dealers who recommend these securities to persons other than established customers and accredited investors must make a special written suitability determination for the purchaser and receive the purchaser’s written agreement to a transaction before sale. Our shares will probably be subject to the Penny Stock Reform Act, thus potentially decreasing the ability to easily transfer our shares.
 
INTERESTS OF NAMED EXPERTS AND COUNSEL
 
No expert or counsel named in this prospectus as having prepared or certified any part of this prospectus or having given an opinion upon the validity of the securities being registered or upon other legal matters in connection with the registration or offering of the common stock was employed on a contingency basis, or had, or is to receive, in connection with the offering, a substantial interest, direct or indirect, in the registrant or any of its parents or subsidiaries. Nor was any such person connected with the registrant or any of its parents or subsidiaries as a promoter, managing or principal underwriter, voting trustee, director, officer, or employee.

The financial statements included in this prospectus and the registration statement have been audited by Stan J.H. Lee, CPA to the extent and for the period set forth in their report appearing elsewhere herein and in the registration statement, and are included in reliance upon such report given upon the authority of said firm as experts in auditing and accounting.
 
Jillian Ivey Sidoti will be paid $5,000 and 10,000 shares of stock for services rendered relating to this S-1 registration statement.
 
 DISCLOSURE OF COMMISSION’S POSITION ON INDEMNIFICATION FOR SECURITIES ACT LIABILITIES
 
Insofar as indemnification for liabilities arising under the Securities Act of 1933 (the “Act”) may be permitted to our directors, officers and controlling persons pursuant to the foregoing provisions, or otherwise, we have been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable.
 
No director of Segway City will have personal liability to us or any of our stockholders for monetary damages for breach of fiduciary duty as a director involving any act or omission of any such director since provisions have been made in our Articles of Incorporation limiting such liability.
 
 
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DESCRIPTION OF BUSINESS

 Segway City is a development stage company incorporated in the State of Nevada on July 10, 2012 and is located in Charlotte, NC. Segway City is committed to providing an unforgettable historic tour experience in major cities with historic value throughout the country.

Business of Issuer

Objectives

Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed local segway tour packages, catering to the client's particular needs and interests.

With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting. This is particularly so with the organization looking at establishing a clear advantage(s) in an increasingly competitive market. We will provide clients with the opportunity to focus on their core activities and interests whilst their transportation side needs are fully satisfied. Marketing material shall be professionally done so as to be reflective of our intended image and reputation. We shall position ourselves as quality local historic segway tour guides that provide customer-need fulfillment, enjoyment, reliability, family fun and a good image. We intend to establish a good rapport with all the relevant stakeholders, especially restaurants and local cultural experiences.

We also intend to have well-designed brochures and other promotional material that will enable clients to have an understanding of the types of services we offer and advantages of utilizing them. In addition well-done, informative brochures, fact sheets and business cards often have a triggering effect on clients contemplating utilizing our services. Hence this will undoubtedly generate increased sales of our service.

In summary we intend to attain the following objectives:
•           Continuously provide enjoyable quality excursions/trips on time and on budget.
•           Develop enthusiastically satisfied customers all of the time.
•           Establish a market presence that assures short-term and long-term profitability, growth and success.
•           We are fully committed to supporting growth and development in the tourism and overall economy of Charlotte.
•           Contribute positively to our communities and our environment.

Mission

Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide. In addition follow-up will be mandatory so as to ensure customer satisfaction and make any improvements as recommended by the customers in the future. We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for their work and effort.

 
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Keys to Success

The keys to Segway City, Inc. success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with local historic destinations, restaurants, hotels and upcoming local events, and advertising for more individual customers with specific interests. Hence our key success factors will include the following.

1.           Excellence in fulfilling the promise: We intend to offer completely enjoyable, comfortable and informative local excursions that will ensure that our clients are thoroughly satisfied and appreciative at the end of their segway tour.

2.           Timely response to customers' requests: We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including local historic destinations, restaurants, hotels, lodges and local events so as to ensure that we are constantly available to the client meeting their expectations.

3.           Solid and fruitful strategic alliances: Considering the nature of our services and our relative infancy on the market, we realize the importance of establishing and maintaining fruitful strategic alliances with various stakeholders, including local historic destinations, restaurants, hotels, lodges, and local events, amongst others, so as be assured of a constant flow of customers, fulfilling their needs at every opportunity.

4.           Marketing know-how: As a relatively new company in the market there will be a need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective client’s minds. This will also act as a temporary deterrent for companies contemplating entering our market. Advertising shall be undertaken on a regular basis.

Milestones

We hope to accomplish the following milestones in the next 12 months

September 2012 – commence registration statement on s-1 registration statement for current shareholders. Seek listing on bulletin board exchange.
October 2012 – Develop marketing plan. Compile list of concierges and local hotels that can offer our tour services. Develop relationships. Plan tour routes
November 2012 – Develop website. Seek out web developer to assist in the development of the website. Develop online reservation system.
December 2012 – Expected S-1 registration statement effectiveness. Launch website.
January 2013 – Commence round of financing.
February 2013 – Set up office in first marketplace of Charlotte
March 2013 – Purchase first round of segways. Hire and train first tour guides
April 2013 – Launch tours for the spring season with a few tours per week.
May 2013- August 2013 – Increase level of tours depending on demand for our services. Increase marketing efforts to take through the remainder of the summer
September 2013 – Change tour schedule to fit fall foliage, changes in weather, and changes in sunlight.
October 2013 – seek out additional cities for deployment of our services

 
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Competition

We compete against a variety of tour companies with similar offerings. Things such as “land and water” tours, walking tours, bike tours, bus and van tours, will all compete with us.  Barriers to entry for the touring industry are relatively low. We are competing with a variety of touring companies all over the country, specifically CitySegwayTours.com which has similar offerings as ours throughout the world. We also will compete locally with the following touring companies: Charlotte NC Tours, which also offers Segway tours and has a well-established web and community presence; C Charlotte Tours, which offers a variety of services.

The key element in service utilization decisions made at the company's client level is trust in the reputation and reliability of the segway tours. The most important factor in this market will be the quality of the service and places of excursion. This is particularly so considering the various interests of individuals and groups as they strive to see as many places as possible. The very nature of our services dictates that the pricing of our services will vary according to distance traveled, as different customers opt to visit different areas and within specified time frames.

In our line of business, clients often compare segway tour companies directly, looking for two, or more, possible companies. However, they usually follow word of mouth recommendations obtained from hotels, travel agencies, government departments, car hire companies and other such related companies.

Services

Segway City, Inc. is a tour company that intends to deliver leisure tour excursions to customers. Segway City, Inc. intends to guide customers in selecting a tour(s) based on pre-defined vacation criteria and local historic interests. This analysis will be based on user profiles, set by the consumers, which includes preferences such as:

•           Budget
•           Activities sought
•           Destination, and
•           Time of Travel

A client will hence be able to select areas of interest based on their preferences and subsequently identify destinations to visit. The intention is to provide customers with access to exclusive tour destinations, service to fully appreciate destinations through information packages, not just sight-seeing, and access to special interest tours according to the group's/individual's preferences

 
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Market Analysis

The current drive and emphasis by the government on diversification of the tourism base away from the business sector presents an opportunity for Segway City, Inc. to make a valuable contribution towards achieving this goal. Having undertaken a thorough and comprehensive research of the market we realized that there was a need for a local tourist excursion company that focuses on providing local leisure excursions to tourists. Though there are comparable segway tour companies currently in the market, some of whom have been in existence for a relatively long period of time, we believe that there is a market need for one that specializes on providing comfortable and enjoyable segway tours to tourists and visitors. This, also considering the fact that, potentially Charlotte's richest natural resource, the tourism industry is becoming an increasingly important player in the economy and may in the long term prove even more valuable than business and banking resources in earning foreign exchange.

Aware of the fact that operating in such a market is largely dependent on good networking, we intend to establish networks and strategic relationships with various local historic destinations, restaurants, hotels, lodges and travel agents to ensure a steady stream of clients. However in so doing we intend to ensure that the service we provide is of extremely high quality and comfortable. Our initial overall target market share shall be 10% of the market, mainly focusing on the greater Charlotte, NC area.

We intend to implement an aggressive marketing strategy, well supported by the other business functions. The above prognosis influenced our decision to enter the segway tour industry

Market Segmentation

We will be focusing on those local tourists seeking leisure segway tours and excursions whilst on vacation in Charlotte, with the intention of letting them see and appreciate the numerous attractions in our city. Though we realize that the majority of our tourists come from outside Charlotte, we shall be mainly targeting those who often do not have transport or adequate knowledge about the city. Hence we shall be mainly targeting those who are not that mobile while visiting our city, but want to see as many sites as possible. These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature.

Target Market Segment Strategy

Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our services' prices take into consideration organizations' and peoples' budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intention will be to target those individuals and groups looking for leisure activities and places to visit. We realize the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.

One core element of our strategy will be that of differentiation from our competitors. In terms of marketing we intend to ensure that our name and services are marketed on an extensive basis so that customers are aware of our existence. In price, we intend to offer reasonable and competitive prices in comparison to competition and we need to be able to sustain that. Our service marketing will strive to ensure that we establish long relationships with clients

 
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Marketing Expenses

Initial marketing and training expenses will be relatively high as we seek to become known in the market and staff get trained in the professional provisions of our services. This will be brought about by the development of sales literature and advertising expenses. As our market share increases and capital is generated, further marketing programs and the expansion of those in existence at the time will be undertaken, to ensure market development. However with time these programs will start generating revenue for the business, which we shall in turn reinvest.

Strategy and Implementation Summary

Initially Segway City, Inc. will focus on the local market in the adventure tour sector. The target customers will mainly include foreign tourists intending on sightseeing various attractions.

Our marketing strategy will emphasize focus. We are a relatively new company on the market and hence must focus on certain kinds of services with certain kinds of clients. Initially the business will focus on the local market, expanding into the regional market as time progresses, and as we gain the necessary experience. Therefore the initial aim will be to instill awareness and confidence in our services. In order to achieve its goal of becoming the premier segway tour destination, Segway City, Inc. intends to adopt the following strategies:

1.           Establish Segway City, Inc. reputation as a differentiated, specialty provider of city/ adventure tours and excursions. This will be accomplished through a diverse marketing communications program directed at Segway City, Inc. market, utilizing various media as well as the establishment of strategic allies.

2.           Provide unparalleled service to the tourists, local and international, in order to gain repeat business and build trust. This will include providing superior service in all phases of the transaction, including timely follow-through.

3.           Aggressively promote excursions as healthy, eye-opening and exciting activities with those who participate in them as appreciative of the finer things in life.

4.           We intend to build image and awareness through consistency and distinctiveness in our service provision.

Our strategy is to grow the business by nurturing clients, differentiating the service from our competitors, particularly through service and staff behavior. All criteria from customer satisfaction, service provision, price competitiveness to staff attitudes are to be looked at thoroughly in the initial stages as areas for improvement. Alliances and collaboration with hotels, lodges and travel agencies are to be adopted as strategies for market penetration. Training will be conducted on a regular basis to ensure that our staff is fully meeting customer expectations.

 
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Through the implementation of a fair, effective and competitive remuneration policy we intend to optimize our human resource output and advancement. We need the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows - a mutually beneficial relationship. We are currently vigorously searching and recruiting the right people for our organization

Sales Strategy

For the short term at least, the selling process will depend on personal selling/networking and advertising to lure and inform potential customers about the services we offer and the benefits of utilizing our services. Our marketing does not intend to affect the perception of need as much as knowledge and awareness of the service category.

SWOT Analysis

We intend to enter a highly lucrative market in a rapidly growing economy. We foresee our strengths as the ability to respond in a timely manner to the market dictates and to provide custom designed local tour excursions to travelers. Our key personnel will have a wide and thorough knowledge of the areas we intend to take travelers, which will go a long way towards penetrating the market. Below are the summarized strengths, weaknesses, opportunities and threats.

Strengths

•           Diversified client base: This will reduce our dependency on one particular market.
•           Combination of skills in employees: The directors intend to engage well-qualified and experienced employees to jointly develop business strategy and long-term plans, so as to attain company objectives.
•           Extensive advertising and marketing: The company will undertake extensive advertising and marketing, promoting both its name as well as service/product awareness. Hence an aggressive and focused marketing campaign with clear goals and strategies shall be one of our mainstays.
 
 
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Weaknesses

•           Lack of a reputation in comparison to our competitors. This is due to the fact that we are still new on the market. However this shall be addressed as shown in the marketing section of this plan.
•           The introduction of new organizational practices and personnel who have not previously worked together presents a challenge to the organization.
•           A limited financial base compared to the major players in the industry.
•           Lack of clear strategic allies.
 
Opportunities

•           Current drive by local historic destinations towards encouraging the participation of education of the local area and history presents an opportunity which we may fully utilize.
•           Current growth rate of tourism presents an opportunity for ourselves which we may take advantage of. This is further supported by the current marketing campaigns by both the government and regional tourism body, the Regional Tourism Organization of Charlotte, NC, aimed at promoting tourism into the region.
•           Presently there is no reliable public transportation company to take tourists to areas of interest.
•           International tourism trends indicate that today's traveler wants a more enriching experience than that provided by conventional 'sun and sea' vacations
 
Threats

The present growth in the tourism sector may result in an increasing number of segway tours entering the market. This may led to increased competition emerging from a variety of given sources including:

•           Established travel agencies, hotels and lodges may look at the development of new lines and vertically integrate tours so as to provide additional services to clients.
•           New marketing strategies and tactics by established companies aimed at providing excursions of our intended nature.
•           Existing competition.
•           Other start-up segway tour companies generated by healthy local economic and tourism growth
 
Intellectual Property & Proprietary Rights

Upon completion of our website, we will regard substantial elements of our website and underlying technology as proprietary and attempt to protect them by relying on trademark, service mark and trade secret laws, restrictions on disclosure and transferring title and other methods. We currently do not have any technology we consider proprietary, as we are currently in our development stage.
 
Employees

We are a development stage company and currently have only one part-time employee, David Hunter, who is also our sole officer and director. We look to Mr. Hunter for his entrepreneurial skills and talents. It is Mr. Hunter who provided us our business plan. For a discussion of Mr. Hunter’s experience, please see “Director, Executive Officers, Promoters and Control Persons.” Initially Mr. Hunter will coordinate all of our business operations. Mr. Hunter has provided the working capital to cover our initial expense. We plan to use consultants, attorneys, accountants, and technology personnel, as necessary and do not plan to engage any additional full-time employees in the near future. We believe the use of non-salaried personnel allows us to expend our capital resources as a variable cost as opposed to a fixed cost of operations. In other words, if we have insufficient revenues or cash available, we are in a better position to only utilize those services required to generate revenues as opposed to having salaried employees. We may hire marketing and tour guide employees based on the projected size of the market and the compensation necessary to retain qualified sales and tour guide employees.
 
 
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Mr. Hunter is spending the time allocated to our business in handling the general business affairs of our company such as accounting issues, including review of materials presented to our auditors, working with our counsel in preparation of filing our S-1 registration statement, and developing our business plan and overseeing the sales of tours, the set-up of marketing plans, and hiring appropriate personnel.

We intend to compensate our personnel well, so as to retain their invaluable expertise and to ensure job satisfaction and enrichment through delegation of authority. Our compensation will include health care, generous profit sharing, plus a minimum of three weeks vacation. Segway City, Inc. recognizes that our employees contribute fundamentally to the company's long-term prosperity, acknowledging our obligation to remunerate them competitively. We intend to enhance our capacity to attract and retain people of quality through competitive remuneration packages.

Financial Plan

The financial plan shall be essential if we are to meet our objectives. The intention is to finance growth through cash flow and equity.

One of the most important factors will be the payment terms as agreed between the client or customer. We can't push our customers hard on collection days, because they are extremely sensitive and will normally judge us on our terms. Therefore there is need to develop a permanent system of receivables financing systems mutually agreed between both parties. Hence in the financial plan we intend to have the following:

1. 
A fundamental respect for giving our customers value, and for maintaining a healthy and congenial workplace.
2. 
Cash flow as first priority, growth second, profits third.
3. 
Respect for realistic forecasts, and conservative cash flow and financial management

Important Assumptions

The financial plan depends on important assumptions. From the beginning, we recognize that payment terms and hence collection days are critical, but not a factor we can influence easily. At least we are planning on the problem, and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions.
 
We assume amongst other things a 60-day average collection period, sales entirely on invoice basis except for individuals who come directly to us, expenses mainly on a net 30 day basis, 30 days on average for payment of invoices, and present-day interest rates
 
 
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REPORTS TO STOCKHOLDERS
 
We are not subject to the informational requirements of the Securities Exchange Act of 1934, as amended. Upon the effectiveness of this S-1 registration statement, we will be subject to the requirements of Section 15(d) as opposed to the requirements of Section 13(a) under the Exchange Act, which requires an issuer tofile annual reports on Form 10-K (or any successor form), quarterly reports on Form 10-Q (or any successor form), and current reports on Form 8-K.
 
All of our reports can be reviewed through the SEC’s Electronic Data Gathering Analysis and Retrieval System (EDGAR) which is publicly available through the SEC’s website (http://www.sec.gov).
  
We intend to furnish annual reports to stockholders, which will include audited financial statements reported on by our Certified Public Accountants. In addition, we will issue unaudited quarterly or other interim reports to stockholders, as we deem appropriate or required by applicable securities regulations.
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
   
The following discussion and analysis should be read in conjunction with our financial statements and the notes thereto contained elsewhere in this filing.
 
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
 
With the exception of historical matters, the matters discussed herein are forward-looking statements that involve risks and uncertainties. Forward-looking statements include, but are not limited to, statements concerning anticipated trends in revenues and net income, projections concerning operations and available cash flow. Our actual results could differ materially from the results discussed in such forward-looking statements. The following discussion of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes thereto appearing elsewhere herein.
 
Background Overview
 
Segway City, Inc. a Nevada company, is a development stage company incorporated in the State of Nevada in July 2012. We were formed to engage in the business providing tourists and visitors with historic segway tours in major cities throughout the United States. In July 2012, we commenced our planned principal operations, and therefore have no significant assets. To date, we solely developed our business plan.
  
Since our inception on July 10, 2012 to July 31, 2012, we have not generated any revenues, nor have we generated any profit or loss. During this time, we incurred operating expenses of $0 resulting in a cumulative profit of $0. To this point, our only business activity has been the formation of our corporate entity, creation and development of our business model, and analyzing the viability of our business. We believe that sales revenue, loans from our officer, and small amounts of equity will be sufficient to support the limited costs associated with our initial ongoing operations for the next twelve months. We may sell additional shares in a private offering or other offering if we are unable to obtain funds from another source such as a shareholder loan. If sufficient funds cannot be raised, none of the Company’s plans may be implemented. There can be no assurance that the actual expenses incurred will not materially exceed our estimates or that cash flows from listing fees will be adequate to maintain our business. As a result, our independent auditors have expressed substantial doubt about our ability to continue as a going concern in the independent auditors’ report to the financial statements included in the registration statement
 
 
26

 
 
Results of Operations
 
There were no revenues for the period from inception to July 31, 2012.
 
The company did not pay nor recognize any interest expense for the period ended July 31, 2012.
 
We expect to incur the normal expenses related to being a public company such as accounting and legal costs. We may drain all available financial resources to pay for such costs depending on our operations and costs. To date, our attorney has provided services in exchange for a nominal fee, but there is no guarantee that this will continue and thus, we may be financial distressed because of the costs associated with being a public company. We will also incur fees for audits and reviews so that we can file the proper 10q’s and 10k’s. As we begin to generate revenues, realize expenses, and acquire assets, it is possible that the costs related with being a public company will increase.
 
Liquidity and Capital Resources
 
The Company has $10,935 in cash. The investigation of prospective financing candidates involves the expenditure of capital.  The Company will likely have to look to Mr. Hunter or to third parties for additional capital.  There can be no assurance that the Company will be able to secure additional financing or that the amount of any additional financing will be sufficient to conclude its business objectives or to pay ongoing operating expenses.
 
If Mr. Hunter is unable to lend additional funds to the Company in the event that Company needs additional funds, we may need to deploy a plan to sell additional shares or look to a third party to lend funds to the Company. If the Company is to borrow funds from a third party, the terms and conditions of such a loan will most likely not be on favorable terms. If we are unable to address our liquidity issues, there is a great chance that the Company will not have adequate funding to continue its business plan and will thus, fail.
 
We will require as much as $100,000 in order to purchase the equipment and space to get our Charlotte, North Carolina location up and running so that it may start generating revenues. $100,000 will be enough to fund our operations for the next 12 months, so long as we keep our operations to a minimum and are able to generate revenues.  We currently only have $10,935.Therefore, the cash currently available to us will not enable us to develop the business to the state in which it will optimally be able to generate revenues. If we are to generate revenues prior to needing any additional funding, we will immediately reinvest such revenues into further development our business and deployment of our business plan. We believe that the cash we have available will sustain us for approximately three (3) more months so long as we continuing operating in the manner that we are currently operating.
 
Equity Distribution to Management
 
Since our incorporation, we have raised capital through private sales of our common equity.  As of July 31, 2012, we have issued 10,597,572 shares of our common stock to various shareholders and our manager, David Hunter, in exchange for cash of and services.  Specifically, Mr. Hunter received 211,950 shares in exchange for services relating to our organization, and development or our business plan worth approximately $10,000.
 
Off-Balance Sheet Arrangements
   
We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
 
 
27

 
 
FACILITIES
 
We currently maintain an office at 2701 Oxborough Drive, Matthews, NC 28105. We have no monthly rent, nor do we accrue any expense for monthly rent. Mr. Hunter, our sole officer and director, and our employee provides us a facility in which we conduct business on our behalf. Mr. Hunter does not receive any remuneration for the use of this facility or time spent on behalf of us. We do not believe that we will need to obtain additional office space at any time in the foreseeable future, approximately 12 months, until our business plan is more fully implemented.
 
As a result of our method of operations and business plan we do not require personnel other than Mr. Hunter to conduct our business. In the future we anticipate requiring additional office space and additional personnel; however, it is unknown at this time how much space or how many individuals will be required.
 
CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS
 
The Company utilizes office space provided at no cost from Mr. Hunter, our sole officer and director. Office services are provided without charge by the Company’s director. Such costs are immaterial to the financial statements and, accordingly, have not been reflected. Mr. Hunter is the primary officer, director, and promoter of Segway City and developed the business plan.
 
MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDERS MATTERS
 
We intend to file for inclusion of our common stock on the Over-the-Counter Bulletin Board; however, there can be no assurance that FINRA or NASDAQ will approve the inclusion of the common stock. Prior to the effective date of this offering, our common stock was not traded.
 
DIVIDENDS
 
The payment of dividends is subject to the discretion of our Board of Directors and will depend, among other things, upon our earnings, our capital requirements, our financial condition, and other relevant factors. We have not paid or declared any dividends upon our common stock since our inception and, by reason of our present financial status and our contemplated financial requirements, do not anticipate paying any dividends upon our common stock in the foreseeable future.
 
We have never declared or paid any cash dividends. We currently do not intend to pay cash dividends in the foreseeable future on the shares of common stock. We intend to reinvest any earnings in the development and expansion of our business. Any cash dividends in the future to common stockholders will be payable when, as and if declared by our Board of Directors, based upon the Board’s assessment of:
 
our financial condition;
   
earnings;
   
need for funds;
   
capital requirements;
   
prior claims of preferred stock to the extent issued and outstanding; and
   
other factors, including any applicable laws.
 
Therefore, there can be no assurance that any dividends on the common stock will ever be paid.
 
 
28

 
 
EXECUTIVE COMPENSATION
 
The following table sets forth the cash compensation of our sole officer and director, David Hunter from inception (July 12, 2012) to August 31, 2012.
 
Summary Compensation Table
 
       
Annual Compensation
   
Long Term Compensation
 
Name and Principal Position
  YTD  
Salary
   
Bonus
   
Other Annual
Compensation
   
Restricted
Stock
   
Options
 
                                   
David Hunter, CEO, Director
 
2012
 
$
-0-
     
-0-
     
-0-
   
21,195
     
-0-
 
 
Mr. Hunter has not received any monetary compensation or salary since the inception of the Company. Mr. Hunter has agreed to not receive any compensation or enter into any employment agreements until the Company begins operations. He has received 211,950 shares of restricted stock in exchange for his services in 2012.
 
Directors’ Compensation
 
Directors are not entitled to receive compensation for services rendered to Segway City, or for each meeting attended except for reimbursement of out-of-pocket expenses. There are no formal or informal arrangements or agreements to compensate directors for services provided as a director.
 
Stock Option Grants
 
Segway City did not grant any stock options to the executive officer during the most recent fiscal period ended July 31, 2012. Segway City has also not granted any stock options to the Executive Officers since incorporation .
  
Employment Agreements
 
There are no current employment agreements or current intentions to enter into any employment agreements.
 
Future Compensation
 
Mr. Hunter has agreed to provide services to us without compensation until such time as either we have earnings from our revenue,
 
Board Committees
 
We do not currently have any committees of the Board of Directors, as our Board consists of one member. Additionally, due to the nature of our intended business, the Board of Directors does not foresee a need for any committees in the foreseeable future.
 
 
29

 
 
Indemnification
 
Under our Articles of Incorporation and Bylaws, we may indemnify an officer or director who is made a party to any proceeding, including a lawsuit, because of his position, if they acted in good faith and in a manner he reasonably believed to be in our best interest. We may advance expenses incurred in defending a proceeding. To the extent that the officer or director is successful on the merits in a proceeding as to which he is to be indemnified, we must indemnify him against all expenses incurred, including attorney’s fees. With respect to a derivative action, indemnity may be made only for expenses actually and reasonably incurred in defending the proceeding, and if the officer or director is judged liable, only by a court order. The indemnification is intended to be to the fullest extent permitted by the laws of the State of Nevada.
 
Regarding indemnification for liabilities arising under the Securities Act which may be permitted to directors or officers under Nevada law, we are informed that, in the opinion of the Securities and Exchange Commission, indemnification is against public policy, as expressed in the Securities Act and is, therefore, unenforceable.
 
Transfer Agent
 
The transfer agent for the common stock will be Vstock Transfer at 77 Spruce Street, Suite 201, Cedarhurst, NY 11516.
 
REPORTS TO SECURITY HOLDERS
 
Segway City, Inc. is not a reporting issuer under the Securities Exchange Act of 1934. As a result of this offering, we will become subject to the informational requirements of the 1934 Act for a period of at least one fiscal year.
 
FINRA requires that all issuers maintaining quotations of their securities on the OTC Bulletin Board file periodic reports under the 1934 Act. In order to maintain such a quotation, we will have to register our securities under the 1934 Act on form 8-A or form 10.
 
We may cease filing periodic reports with the Securities and Exchange Commission if:
 
 
*
We have less than 300 stockholders of record; or
     
 
*
We have less than 500, but more than 300, stockholders of record, and our total assets did not exceed $10 million on the last day of each of our three most recent fiscal years.
 
Because of the requirement that we file periodic reports in order to have our common stock quoted on the OTC Bulletin Board, we do not intend to suspend our reporting obligations in the foreseeable future.
 
The public may read and copy any materials that we file with the Commission at the Commission’s Public Reference Room at 100 F St,, NE, Washington, D.C. 20549. The public may obtain information on the operation of the Public Reference Room by calling the Commission at 1-800-SEC-0330. The Commission maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the Commission. The address of that site is http://www.sec.gov.
 
We intend to furnish to our stockholders annual reports containing financial statements audited and reported upon by our independent accounting firm, and such other periodic reports as we may determine to be appropriate or as may be required by law.
 
 
30

 
 
SEGWAY CITY INC.
FINANCIAL STATEMENTS
 
INDEX TO FINANCIAL STATEMENTS
 
INDEPENDENT AUDITORS’ REPORT
    F-2  
         
BALANCE SHEET AS OF JULY 31, 2012
    F-3  
         
STATEMENT OF OPERATIONS FOR THE PERIOD FROM INCEPTION TO JULY 31, 2012
    F-4  
         
STATEMENT OF STOCKHOLDER EQUITY (DEFICIT) FROM INCEPTION TO JULY 31, 2012
    F-5  
         
STATEMENT OF CASH FLOWS FROM INCEPTION TO JULY 31, 2012
    F-6  
         
NOTES TO FINANCIAL STATEMENTS
    F-7 - F-10  
 
 
F-1

 
 
Stan J.H. Lee, CPA
 2160 North Central Rd, Suite 209 *  Fort Lee *NJ 07024
P.O. Box 436402 *San Diego  * CA * 92143
619-623-7799 Fax 619-564-3408 E-mail) stan2u@gmail.com
 
Report of Independent Registered Public Accounting Firm
 
To the Board of Directors and Stockholders
Segway City,  Inc.

We have audited the accompanying balance sheet of Segway City, Inc. (”the Company”) as of July 31, 2012 and the related statement of operation, shareholders’ equity (deficit) and cash flows for the period beginning July10, 2012 (its inception) to July 31, 2012.  These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  An audit includes consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above presently fairly, in all material respects, the financial position of Segway City, Inc. as of July 31, 2012, and the results of its operation and its cash flows for the period aforementioned in conformity with the U.S. generally accepted accounting principles.

The financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in the note to the financial statements, the Company lacks liquidity and has accumulated losses from operations whichraises substantial doubt about its ability to continue as a going concern. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 
/s/ Stan J.H. Lee
___________________

Stan J.H. Lee, CPA
August 22, 2012
Fort Lee, NJ, 07024
 
 
F-2

 

Segway City, Inc
(A Development Stage Company)
Balance Sheet
 
ASSETS
   
as of July 31,
 
   
2012
 
       
Current Assets
     
Cash
  $ 10,935  
Other current assets
       
         
Total Current Assets
    10,935  
         
       TOTAL ASSETS
  $ 10,935  
         
LIABILITIES & STOCKHOLDERS' EQUITY (DEFICIT)
         
Current Liabilities
       
Officer advances
  $    
         
Total Current Liabilities
    -  
         
Total Liabilities
    -  
         
Stockholders' Equity (Deficit)
       
Preferred stock ($0.0001 par value; 10,000,000 authorized
       
no shares issued and outstanding at July 31, 2012)
       
Common stock, ($0.0001 par value, 100,000,000 shares
       
authorized; 10,597,572 shares issued and outstanding
       
as of  July 31, 2012)
    1,060  
Additional paid-in capital
    9,875  
Deficit accumulated during development stage
    -  
         
Total Stockholders' Equity (Deficit)
    10,935  
         
TOTAL LIABILITIES & STOCKHOLDERS' EQUITY (DEFICIT)
  $ 10,935  

The accompanying notes are an integral part of these financial statements.
 
 
F-3

 
 
Segway City, Inc
(A Development Stage Company)
Statements of Operations
 
   
Period from July 10, 2012 (inception) to
   
Cumulative from July 10, 2012 (inception) to
 
   
July 31,
   
July 31,
 
   
2012
   
2012
 
             
Revenues
           
             
   Revenues
  $ -       -  
                 
Total Revenues
    -       -  
                 
Operating Costs
               
    Administrative expenses
    -       -  
    Taxes and licences
               
                 
Total Operating Costs
    -       -  
                 
Net Income (Loss)
    -       -  
                 
Basic earnings per share
  $ -       -  
                 
Weighted average number of common shares outstanding
  $ 5,298,786       5,298,786  

The accompanying notes are an integral part of these financial statements.
 
 
F-4

 
 
Segway City, Inc
(A Development Stage Company)
Statement of Changes in Stockholders' Equity
 
                     
Deficit
       
                     
Accumulated
       
         
Common
   
Additional
   
During
       
   
Common
   
Stock
   
Paid-in
   
Development
       
    Stock    
Amount
   
Capital
   
Stage
    Total  
                               
Balance July 10, 2012 (Inception)
    -     $ -     $ -     $ -     $ -  
                                         
Stock issued for cash
                                       
on  7/12/2012
                                       
@.0001
    9,600,072     $ 960                     $ 960  
                                         
Stock issued for cash
                                       
on  7/13/2012
                                       
@.01
    171,000     $ 17     $ 1,693             $ 1,710  
                                         
Stock issued for cash
                                       
on  7/20/2012
                                       
@.01
    399,000     $ 40     $ 3,950             $ 3,990  
                                         
Stock issued for cash
                                       
on  7/27/2012
                                       
@.01
    427,500     $ 43     $ 4,232             $ 4,275  
Net Income (Loss,),  for the period
                            -       -  
                                         
Balance,  July 31, 2012
    10,597,572       1,060       9,875       -       10,935  

The accompanying notes are an integral part of these financial statements.
 
 
F-5

 
 
Segway City, Inc
(A Development Stage Company)
Statements of Cash Flow
 
   
Period from July 10, 2012 (Inception) to
   
Cumulative from July 10, 2012 (Inception) to
 
   
July 31, 2012
   
July 31, 2012
 
             
CASH FLOWS FROM OPERATING ACTIVITIES
           
             
Net income (loss)
  $ -       -  
Adjustments to reconcile net loss to net cash
               
provided by (used in) operating activities:
               
Increase in other current asset
               
                 
    Changes in operating assets and liabilities:
               
Increase (decrease) in accrued expenses
    -       -  
                 
     Net cash provided by (used in) operating activities
    -       -  
                 
CASH FLOWS FROM INVESTING ACTIVITIES
               
                 
     Net cash provided by (used in) investing activities
    -       -  
                 
CASH FLOWS FROM FINANCING ACTIVITIES
               
                 
Increase (decrease) in officer advances
               
Issuance of common stock
    1,060       1,060  
Additional paid-in capital
    9,875       9,875  
                 
Net cash provided by (used in) financing activities
    10,935       10,935  
                 
Net increase (decrease) in cash
    10,935       10,935  
                 
Cash at beginning of period
    -       -  
                 
Cash at end of period
  $ 10,935       10,935  
                 
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
         
                 
Cash paid during year for :
               
                 
Interest
  $ -       -  
                 
Income Taxes
  $ -       -  
  
The accompanying notes are an integral part of these financial statements.
 
 
F-6

 
 
Segway City, Inc
NOTES TO FINANCIAL STATEMENTS
(A Development Stage Company)
July 31, 2012
 
1. NATURE OF OPERATIONS
 
Segway City, Inc (“The Company”) was incorporated in the State of Nevada on July 10, 2012 to engage in the business of providing individual and group tours to leisure clients.  The Company is in the development stage with no revenues and a limited operating history.
 
Going Concern Consideration
 
These financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates, among other things, the realization of assets and the satisfaction of liabilities in the normal course of business.  The Company has incurred a cumulative net loss of $0 since its inception and requires capital for its contemplated operation and marketing activities to take place.  The Company's ability to raise additional capital through the future issuances of common stock is unknown. The obtainment of additional financing, the successful development of the Company's contemplated plan of operations, and its transition, ultimately, to the attainment of profitable operations are necessary for the Company to continue operations.  The ability to successfully resolve these factors raise substantial doubt about the Company's ability to continue as a going concern.
 
Future issuances of the Company's equity or debt securities will be required in order for the Company to continue to finance its operations and continue as a going concern. The Company's present revenues are insufficient to meet operating expenses. The financial statements do not include any adjustments that may result from the outcome of these aforementioned uncertainties.
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Basis of Presentation
 
The financial statements of the Company have been prepared in accordance with generally accepted accounting principles in the United States of America and are presented in US dollars. The Company’s year-end is June 30.
 
Cash and Cash Equivalents
 
The Company considers all highly liquid investments with original maturity of three months or less to be cash equivalents.
 
 
F-7

 
 
Use of Estimates and Assumptions
 
The preparation of financial statements in conformity with generally accepted accounting principles requires that management makes estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the period. Actual results could differ from those estimates.
 
Foreign Currency Translation
 
The financial statements are presented in United States dollars. In accordance with ASC 830, “Foreign Currency Matters”, foreign denominated monetary assets and liabilities are translated into their United States dollar equivalents using foreign exchange rates which prevailed at the balance sheet date. Revenue and expenses are translated at average rates of exchange during the year. Gains or losses resulting from foreign currency transactions are included in results of operations.
 
Development Stage Company
 
The Company complies with Financial Accounting Standards Codification (“ASC”) 915 and Securities and Exchange Commission Act Guide 7 for its characterization of the Company as development stage enterprise.
 
Financial Instrument
 
Fair value measurements are determined based on the assumptions that market participants would use in pricing an asset or liability. ASC 820-10 establishes a hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. FASB ASC 820 establishes a fair value hierarchy that prioritizes the use of inputs used in valuation methodologies into the following three levels:
 
Level 1: Quoted prices (unadjusted) for identical assets or liabilities in active markets. A quoted price in an active market provides the most reliable evidence of fair value and must be used to measure fair value whenever available.
 
Level 2: Significant other observable inputs other than Level 1 prices such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data.
 
Level 3: Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability. For example, level 3 inputs would relate to forecasts of future earnings and cash flows used in a discounted future cash flows method.
 
The recorded amounts of financial instruments, including cash equivalents and accounts payable, approximate their market values as of July 31, 2012.
 
 
F-8

 
 
Income Taxes
 
The Company follows the accrual method of accounting for income taxes. Under this method, deferred income tax assets and liabilities are recognized for the estimated tax consequences attributable to differences between the financial statement carrying values and their respective income tax basis (temporary differences). The effect on the deferred income tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. At July 31, 2012 a full deferred tax asset valuation allowance has been provided and no deferred tax asset has been recorded.
 
Basic and Diluted Net Income (Loss) per Share
 
The Company computes net income (loss) per share in accordance with ASC 260, "Earnings per Share" which requires presentation of both basic and diluted earnings per share (EPS) on the face of the income statement. Basic EPS is computed by dividing net income (loss) available to common shareholders (numerator) by the weighted average number of common shares outstanding (denominator) during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding during the period including stock options, using the treasury stock method, and convertible preferred stock, using the if-converted method. In computing diluted EPS, the average stock price for the period is used in determining the number of shares assumed to be purchased from the exercise of stock options or warrants. Diluted EPS excludes all dilutive potential common shares if their effect is anti-dilutive.
 
Recent Accounting Pronouncements
 
In February 2010, the FASB issued ASU No. 2010-09, which is included in the Codification under ASC 855, SUBSEQUENT EVENTS (“ASC 855”). This update removes the requirement for an SEC filer to disclose the date through which subsequent events have been evaluated and become effective for interim and annual reporting periods beginning January 1, 2010. The adoption of this guidance did not have a material impact on the Company’s financial statements.
 
In January 2010, the FASB issued ASU No. 2010-06, which is included in the Codification under ASC 820, FAIR VALUE MEASUREMENTS AND DISCLOSURES (“ASC 820”). This update requires the disclosure of transfers between the observable input categories and activity in the unobservable input category for fair value measurements. The guidance also requires disclosures about the inputs and valuation techniques used to measure fair value and become effective for interim and annual reporting periods beginning January 1, 2010. The adoption of this guidance did not have a material impact on the Company’s financial statements.
 
The Company does not expect the adoption of recently issued accounting pronouncements to have any significant impact on the Company’s results of operations, financial position or cash flow. As new accounting pronouncements are issued, the Company will adopt those that are applicable under the circumstances.
 
3. RELATED PARTY TRANSACTIONS
 
The President of the Company provides management and office premises to the Company for no compensation.
 
4. COMMON SHARES
 
In July, 2012, the Company authorized the issue of 100,000,000 common shares of the company at par value of $.0001 and authorized the issue of 10,000,000 preferred shares at par value of $.0001.
 
At July 31, 2012 there are total of 10,597,572 common shares of the Company issued and outstanding.
 
 
F-9

 
 
5. INCOME TAXES
 
The Company follows ASC 740. Deferred income taxes reflect the net effect of (a) temporary difference between carrying amounts of assets and liabilities for financial purposes and the amounts used for income tax reporting purposes, and (b) net operating loss carry-forwards. No net provision for refundable Federal income tax has been made in the accompanying statement of loss because no recoverable taxes were paid previously. Similarly, no deferred tax asset attributable to the net operating loss carry-forward has been recognized, as it is not deemed likely to be realized.
 
The cumulative tax effect at the expected rate of 34% of significant items comprising our net deferred tax amount is as follows:
  July 31, 2012  
         
Deferred tax attributed:
  $ (0 )
Net operating loss carryover
    (0 )
Less change in valuation allowance
       
Net deferred tax asset
  $ -0-  
 
At July 31, 2012 , the Company had an unused net operating loss carry-forward approximating $0.
 
6. SUBSEQUENT EVENTS
 
In accordance with ASC 855, Subsequent Events, the Company has evaluated subsequent events through August 22, 2012, the date of available issuance of these audited financial statements. During this period, the Company did not have any material recognizable subsequent events.
 
 
F-10

 
 
Prospectus
_______________________
 
Segway City, Inc.
2701 Oxborough Drive
Matthews, NC 28105
980-722-2256 telephone
 
Until, all dealers that effect transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealers’ obligation to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.
 
 
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PART II - INFORMATION NOT REQUIRED IN PROSPECTUS
 
Item 13.  Other Expenses of Issuance and Distribution*
 
The following table sets forth all estimated costs and expenses, other than underwriting discounts, commissions and expense allowances, payable by the issuer in connection with the maximum offering for the securities included in this registration statement:
 
   
Amount
 
SEC registration fee
 
$
11.87
 
Blue Sky fees and expenses
   
500.00
 
Legal fees and expenses
   
5,000.00
 
Accounting fees and expenses
   
5,000.00
 
Total
 
$
10,511.87
 
 
Item 14.  Indemnification of Directors and Officers.
 
Our officers and directors are indemnified as provided by the Nevada Statutes and our Bylaws.
 
Under the governing Nevada statutes, director immunity from liability to a company or its shareholders for monetary liabilities applies automatically unless it is specifically limited by a company's articles of incorporation.  Our articles of incorporation do not contain any limiting language regarding director immunity from liability.  Excepted from this immunity are:
 
1.  
A willful failure to deal fairly with the company or its shareholders in connection with a matter in which the director has a material conflict of interest;
 
2.  
A violation of criminal law (unless the director had reasonable cause to believe that his or her conduct was lawful or no reasonable cause to believe that his or her conduct was unlawful);
 
3.  
A transaction from which the director derived an improper personal profit; and
 
4.  
Willful misconduct .
 
 
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Our bylaws provide that we will indemnify our directors and officers to the fullest extent not prohibited by Nevada law; provided, however, that we may modify the extent of such indemnification by individual contracts with our directors and officers; and, provided, further, that we shall not be required to indemnify any director or officer in connection with any proceeding (or part thereof) initiated by such person unless:
 
1.  
Such indemnification is expressly required to be made by law;
 
2.  
The proceeding was authorized by our Board of Directors;
 
3.  
Such indemnification is provided by us, in our sole discretion, pursuant to the powers vested in us under Nevada law; or;
 
4.  
Such indemnification is required to be made pursuant to the bylaws.
 
Our bylaws provide that we will advance to any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative, by reason of the fact that he is or was a director or officer, of the company, or is or was serving at the request of the company as a director or executive officer of another company, partnership, joint venture, trust or other enterprise, prior to the final disposition of the proceeding, promptly following request therefore, all expenses incurred by any director or officer in connection with such proceeding upon receipt of an undertaking by or on behalf of such person to repay said amounts if it should be determined ultimately that such person is not entitled to be indemnified under our bylaws or otherwise.
 
Our bylaws provide that no advance shall be made by us to an officer of the Company, except by reason of the fact that such officer is or was a director of the company in which event this paragraph shall not apply, in any action, suit or proceeding, whether civil, criminal, administrative or investigative, if a determination is reasonably and promptly made: (a) by the board of directors by a majority vote of a quorum consisting of directors who were not parties to the proceeding; or (b) if such quorum is not obtainable, or, even if obtainable, a quorum of disinterested directors so directs, by independent legal counsel in a written opinion, that the facts known to the decision-making party at the time such determination is made demonstrate clearly and convincingly that such person acted in bad faith or in a manner that such person did not believe to be in or not opposed to the best interests of the company.
 
Item 15.  Recent Sales of Unregistered Securities.
 
The following sets forth information relating to all previous sales of common stock by the Registrant which sales were not registered under the Securities Act of 1933.
 
997,500 shares were issued to various persons for consideration totaling $9,975 in reliance on the exemption under Rule 505 of Regulation D of the Securities Act of 1933 and in reliance on the exemption under Section 4(2) of the Securities Act of 1933, as amended (the “Act”). These shares of our common stock qualified for exemption under Section 4(2) of the Securities Act of 1933 since the issuance shares by us did not involve a public offering. The offering was not a “public offering” as defined in Section 4(2) due to the insubstantial number of persons involved in the deal, size of the offering, manner of the offering and number of shares offered. We did not undertake an offering in which we sold a high number of shares to a high number of investors. In addition, the shareholder had the necessary investment intent as required by Section 4(2) since she agreed to and received share certificates bearing a legend stating that such shares are restricted pursuant to Rule 144 of the 1933 Securities Act. This restriction ensures that these shares would not be immediately redistributed into the market and therefore not be part of a “public offering.” Based on an analysis of the above factors, we have met the requirements to qualify for exemption under Section 4(2) of the Securities Act of 1933 for this transaction.
 
 
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All investors received a Private Placement Memorandum dated July 10, 2012. All investors had a previous existing relationship with the issuer, were apprised of all the risks, and provided a completed subscription agreement.
 
Shareholder Name
 
Shares of Common Stock Owned Prior to Offering
   
Shares of Common Stock Owned After Offering
 
Amanda Duckworth
    28,500       0  
Andrew R Mullican
    28,500       0  
David G Galloway
    28,500       0  
David Hunter  
    211,950       0  
David Temple
    28,500       0  
Dayna Critz
    28,500       0  
Dianne Keller
    28,500       0  
Edward A Reule
    28,500       0  
G9 Holdings, LLC (1)
    4,503,973       0  
George Critz
    28,500       0  
GW Grace, LLC (2)
    4,503,974       0  
J Stephen Keller
    28,500       0  
Jacob C Keller Sr
    28,500       0  
James D Neely
    28,500       0  
James Duckworth
    28,500       0  
Joan Beaulieu
    28,500       0  
John S Lewis
    28,500       0  
Joseph McMurry
    28,500       0  
Katy Kapas
    28,500       0  
Kelly H Young
    28,500       0  
Kotaya Griffith
    28,500       0  
Leigh Ann Neely
    28,500       0  
Lisa McMurry
    28,500       0  
Marion Palmer
    28,500       0  
Michael J Kapas
    28,500       0  
Michael Olsson
    28,500       0  
Michaela W Conner
    28,500       0  
Nicole McCarthan
    28,500       0  
Paige M Lewis
    28,500       0  
Pamela A Mullican
    28,500       0  
Patricia Duckworth
    28,500       0  
Richard Beaulieu
    28,500       0  
Robert J Palmer
    28,500       0  
Sara Duckworth
    28,500       0  
Sara Palmer
    28,500       0  
Thomas D Young
    28,500       0  
Tim Helms
    28,500       0  
William S Conner
    28,500       0  
Winchester Investments, LLC (3)     380,175       0  

 
34

 
 
(1)
Theresa Garvin is the Manager of G9 Holdings, LLC
   
(2)
Forest Garvin is the Manager of GW Grace, LLC
   
(3) Dave Utley is the Manager of Winchester Investments, LLC
 
The purchasers listed above represented their intentions to acquire the securities for investment only and not with a view toward distribution. None of the securities were sold through an underwriter and accordingly, there were no underwriting discounts or commissions involved.
 
Item 16. Exhibits Index.
 
The listed exhibits are filed with this Registration Statement:
 
Number
 
Exhibit Name
1.1
 
Subscription Agreement
3.1
 
Certificate of Incorporation
3.2
 
By-Laws
4.1
 
Specimen Stock Certificate
5.1
 
Opinion of Jillian Ivey Sidoti, Esq. regarding legality
23.1
 
Consent of Stan J.H. Lee
 
All other Exhibits called for by Rule 601 of Regulation S-B are not applicable to this filing. Information pertaining to our common stock is contained in our Certificate of Incorporation and By-Laws.
 
Item 17. Undertakings.
 
The undersigned registrant undertakes:
 
The undersigned registrant undertakes:
 
(1) To file, during any period in which offer or sales are being made, a post-effective amendment to this registration statement:
 
 
35

 
 
I. To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933;
 
II. To reflect in the prospectus any facts or events arising after the effective date of the Registration Statement (or the most recent post -effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to  if, in the aggregate, the changes in volume and price represent no more than 20% change in the maximum aggregate offering price set forth in the "Calculation of Registration Fee" table in the effective registration statement.
 
III. To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to the information in the Registration Statement.
 
(2) That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
 
(3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.
 
(4) That, for the purpose of determining liability of the registrant under the Securities Act of 1933 to any purchaser in the initial distribution of the securities: The undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:
 
Any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;
 
Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;
 
The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and
 
Any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.
 
 
36

 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-1 and has duly caused this registration statement to be signed on our behalf by the undersigned, in the City of Matthews, NC, on September 5, 2012.
             
 
Segway City, Inc.
 
     
 
/s/ David Hunter
 
 
David Hunter,
 
 
Chief Executive Officer,
 
 
Director and Principal Financial Officer
 
     
 
In accordance with the requirements of the Securities Act of 1933, as amended, this registration statement has been signed by the following persons in the capacities and on the dates stated.
 
SIGNATURE
 
TITLE
 
DATE
         
/s/ David Hunter
 
President and Director (Principal Executive, Financial and
 
September 5, 2012.
David Hunter
 
Accounting Officer)
   
         
/s/ David Hunter
 
Vice President and Secretary
 
September 5, 2012.
David Hunter
       
 
 
37

 
 
  SECURITIES AND EXCHANGE COMMISSION
 
WASHINGTON, D.C. 20549
 
EXHIBITS
 
TO
 
REGISTRATION STATEMENT
 
ON FORM S-1
 
UNDER
 
THE SECURITIES ACT OF 1933
 
SEGWAY CITY, INC.
 
INDEX TO EXHIBITS
 
SEC REFERENCE NUMBER
 
TITLE OF DOCUMENT
 
LOCATION
1.1
 
Subscription Agreement
 
Filed herewith
3.1
 
Certificate of
 
Filed herewith
3.2
 
By-Laws
 
Filed herewith
4.1
 
Stock Certificate Specimen
 
Filed herewith
5.1
 
Opinion of Jillian Ivey Sidoti, Esq. regarding legality
 
Filed herewith
23.1
 
Consent of Stan J.H. Lee
 
Filed herewith
 
 
38