Exhibit 99.1

Cash America Reports Second Quarter Net Income Increase of 12% and Declares Dividend

FORT WORTH, Texas--(BUSINESS WIRE)--July 26, 2012--Cash America International, Inc. (NYSE: CSH) reported today that its net income for the second quarter ended June 30, 2012 was up 12% to $29,820,000 (94 cents per share), which compares to the second quarter 2011 net income of $26,981,000 (84 cents per share). Earnings per share for the second quarter of 2012 were slightly below analysts’ consensus estimates of 96 cents per share, as reported by ThomsonReuters First Call. The Company’s outlook for earnings expectations has not been updated since July 21, 2011 due to the filing of a Registration Statement on Form S-1 with the Securities and Exchange Commission by the Company’s wholly-owned subsidiary that comprises its e-commerce segment, Enova International, Inc. (“Enova”), on September 15, 2011 for the proposed offering of Enova’s common stock in an initial public offering. However, in a separate press release today the Company announced that its Board of Directors unanimously approved the withdrawal of Enova’s Registration Statement, and the Company filed an application for withdrawal of the Registration Statement on July 25, 2012.

Total revenue during the second quarter of 2012 was $411.6 million, up 19% from $345.9 million in the second quarter of 2011. Contributing to the increase in total revenue was a 37% increase in revenue on consumer loan balances and an 8% increase in fees and service charges on pawn loans during the second quarter of 2012 as compared to the second quarter of 2011. Consolidated net revenue increased 11%, to $233.6 million, which led to a 9% increase in income from operations in the second quarter of 2012 compared to the same period in 2011. Consolidated income from operations for the second quarter of 2012 was $54.2 million and included approximately $1.1 million of expenses in the second quarter of 2012 associated with due diligence conducted on an abandoned acquisition opportunity and expenses directly related to the proposed Enova initial public offering, which equated to approximately 2 cents per share after taxes.

Commenting on the results of the quarter, Daniel R. Feehan, President and Chief Executive Officer of Cash America said, “The success of our e-commerce segment’s prior expansion into foreign markets led to a 33% growth in operating income related to e-commerce activities in the second quarter of 2012 compared to the second quarter of 2011. We are excited about the diversification of earnings between international and domestic sources within our e-commerce segment and the long term prospects for continued growth of this segment. We ended the second quarter of 2012 with a healthy year-over-year increase of 7% in pawn loan balances in our U.S. locations; however, our pawn lending business did not experience the growth in pawn loan balances that we expected in the second quarter. Consequently, the rate of revenue and operating income growth of our retail services segment fell short of our expectations for the quarter. Overall however, we are pleased with our consolidated revenue and earnings increases in the second quarter.”

For the first six months of fiscal year 2012, total revenue increased 22%, to $869.1 million compared to $710.8 million for the same period in 2011. Income from operations through the first six months of fiscal year 2012 increased 12% to $126.2 million, and the Company posted a 13% increase in net income to $71,287,000 ($2.24 per share) for the first six months of fiscal year 2012 compared to $63,359,000 ($1.99 per share) for the same period in 2011.

Cash America will host a conference call to discuss the second quarter results on Thursday, July 26, at 7:00 AM CDT. A live webcast of the call will be available on the Investor Relations section of the Company’s corporate website (http://www.cashamerica.com). To listen to the live call, please go to the website at least fifteen minutes early to register, download, and install any necessary audio software. A replay will be available on the Company’s website following the call.

Additionally, the Company announced that the Board of Directors, at its regularly scheduled quarterly meeting, declared a $0.035 (3.5 cents) per share cash dividend on common stock outstanding. The dividend will be paid at the close of business on August 22, 2012 to shareholders of record on August 8, 2012.

Outlook for the Third Quarter of 2012 and Related Fiscal Year

Management believes that the opportunities for growth in revenue and earnings will be largely associated with the customer demand for the credit products provided by the Company, which take the form of pawn loans and consumer loans and the disposition of unredeemed collateral by way of consumer spending on retail sales and the commercial sale of refined gold and diamonds. Other elements which could affect the growth in revenue include the regulatory governance of consumer loan products and the development and growth of new markets for the Company’s e-commerce distribution platform for consumer lending products, as well as developments related to its pawn operations in Mexico. As the Company enters the third quarter of 2012, management anticipates that demand for the Company’s consumer loan products will continue on a similar pace to the one we have experienced in the second quarter of 2012 with a continued heavier weighting to the international portfolio. Demand for the Company’s pawn lending products has proven more challenging in the second quarter and management expects growth in its pawn lending business but is more reserved about expectations for the remainder of 2012.

Based on its views and on the preceding factors, management expects the third quarter 2012 net income per share to be between 95 cents and $1.05 per share compared to $1.08 per share in the third quarter of 2011. This estimated range for the third quarter of 2012 does not include deferred costs of approximately $3.0 million related to Enova’s proposed initial public offering that was withdrawn. These costs will be recognized during the third quarter and are estimated to be approximately 6 cents per share after taxes. Based on the Company’s growth through the first half of 2012, which produced earnings per share of $2.24, and factors noted above for the remainder of 2012, management expects its fiscal year 2012 earnings per share to be in a range of between $4.35 and $4.60 per share, compared to $4.25 per share in fiscal 2011, excluding the unusual expenses noted above of approximately 6 cents per share.

About the Company

As of June 30, 2012, Cash America International, Inc. had 1,086 total locations offering specialty financial services to consumers, which include 790 lending locations (including one unconsolidated franchised location) operating in 23 states in the United States under the names “Cash America Pawn,” “SuperPawn,” “Pawn X-Change,” “Cash America Payday Advance,” and “Cashland,” and 195 pawn lending locations, of which the Company is a majority owner, operating in 21 jurisdictions in central and southern Mexico under the name “Prenda Fácil.” The Company also operated 95 unconsolidated franchised and six Company-owned check cashing centers operating in 16 states in the United States under the name “Mr. Payroll” as of June 30, 2012. Additionally, as of June 30, 2012, the Company offered consumer loans over the Internet to customers in 32 states in the United States at http://www.cashnetusa.com and http://www.netcredit.com, in the United Kingdom at http://www.quickquid.co.uk and http://www.poundstopocket.co.uk, in Australia at http://www.dollarsdirect.com.au, and in Canada at http://www.dollarsdirect.ca.

For additional information regarding the Company and the services it provides, visit the Company’s websites located at:

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release contains forward-looking statements about the business, financial condition and prospects of the Company. The actual results of the Company could differ materially from those indicated by the forward-looking statements because of various risks and uncertainties including, without limitation: changes in domestic and foreign pawn, consumer credit, tax and other laws and governmental rules and regulations applicable to the Company's business or changes in the interpretation or enforcement thereof; the anticipated regulation of consumer financial products and services by the Consumer Financial Protection Bureau; acceptance by consumers, legislators or regulators of the negative characterization by the media and consumer activists with respect to certain of the Company’s loan products; risks related to the Company’s previously-announced proposed initial public offering of Enova; the deterioration of the political, regulatory or economic environment in foreign countries where the Company operates or in the future may operate; the actions of third parties who provide, acquire or offer products and services to, from or for the Company; changes in demand for the Company's services and the continued acceptance of the online distribution channel by the Company’s online loan customers; fluctuations in the price of gold or a deterioration in economic conditions; changes in competition; the ability of the Company to open new locations in accordance with its plans or to successfully integrate newly acquired businesses into the Company’s operations; interest rate and foreign currency exchange rate fluctuations; the effect of any current or future litigation proceedings or any judicial decisions or rule-making that affect the Company’s arbitration agreements; changes in the capital markets; changes in the Company’s ability to satisfy its debt obligations or to refinance existing debt obligations or obtain new capital to finance growth; a prolonged interruption in the Company’s operations of its facilities, systems and business functions, including its information technology and other business systems; security breaches, cyber attacks or fraudulent activity; the implementation of new, or changes in the interpretation of existing, accounting principles or financial reporting requirements; acts of God, war or terrorism, pandemics and other events; the effect of any of such changes on the Company’s business or the markets in which it operates; and other risks and uncertainties indicated in the Company's filings with the Securities and Exchange Commission. These risks and uncertainties are beyond the ability of the Company to control, nor can the Company predict, in many cases, all of the risks and uncertainties that could cause its actual results to differ materially from those indicated by the forward-looking statements. When used in this release, terms such as “believes,” “estimates,” “should,” “could,” “would,” “plans,” “expects,” “anticipates,” “may,” “forecasts,” “projects” and similar expressions and variations as they relate to the Company or its management are intended to identify forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements to reflect events or circumstances occurring after the date of this release.

In addition to providing consumer loans owned by the Company and consumer loans guaranteed by the Company, which are either generally accepted accounting principles (“GAAP”) items or disclosures required by GAAP, the Company has provided combined consumer loans, which is a non-GAAP measure. In addition, the Company has provided disclosure regarding consumer loans written, which is statistical data that is not included in the Company’s financial statements. The Company also provides allowances and liabilities for losses on consumer loans on a combined basis, which are GAAP measures.

Management believes these measures provide investors with important information needed to evaluate the magnitude of potential loan losses and the opportunity for revenue performance of the consumer loan portfolio on an aggregate basis. The comparison of the aggregate amounts from period to period is more meaningful than comparing only the residual amount on the Company’s balance sheet since both revenue and the loss provision for loans are impacted by the aggregate amount of loans owned by the Company and those guaranteed by the Company as reflected in its financial statements.

CASH AMERICA INTERNATIONAL, INC. AND SUBSIDIARIES
INCOME FROM OPERATIONS BY OPERATING SEGMENT
(dollars in thousands)

The following tables contain operating segment data for the three and six months ended June 30, 2012 and 2011 (dollars in thousands).

Corporate operations primarily include corporate expenses, such as personnel, legal, occupancy, and other costs related to corporate service functions, such as executive oversight, insurance and risk management, public and government relations, internal audit, treasury, payroll, compliance and licensing, finance, accounting, tax, collections support, and information systems (except for online lending systems, which are included in the e-commerce segment). Corporate income includes miscellaneous income not directly attributable to the Company’s segments. Corporate assets primarily include: corporate property and equipment, non-qualified savings plan assets, marketable securities, foreign exchange forward contracts and prepaid insurance.

CASH AMERICA INTERNATIONAL, INC. AND SUBSIDIARIES
LOCATION INFORMATION

Retail Services Segment

The following table sets forth the number of domestic and foreign Company-owned and franchised locations in the Company’s retail services segment offering pawn lending, consumer lending, and other services as of June 30, 2012 and 2011. The Company’s domestic retail services locations operate under the names “Cash America Pawn,” “SuperPawn,” “Cash America Payday Advance,” “Cashland,” “Pawn X-Change” and “Mr. Payroll.” The Company’s foreign retail services locations (of which the Company is a majority owner) operate under the name “Prenda Fácil.”

E-Commerce Segment

As of June 30, 2012, the Company’s e-commerce operating segment offered consumer loans to customers over the Internet:

• in the United States at http://www.cashnetusa.com and http://www.netcredit.com,
• in the United Kingdom at http://www.quickquid.co.uk and http://www.poundstopocket.co.uk,
• in Australia at http://www.dollarsdirect.com.au, and
• in Canada at http://www.dollarsdirect.ca.

The following table includes, as of June 30, 2012 and 2011, the number of states in the United States and other foreign countries where the Company’s e-commerce segment operates.

CASH AMERICA INTERNATIONAL, INC. AND SUBSIDIARIES
NON-GAAP DISCLOSURE

Non-GAAP Disclosure

In addition to the financial information prepared in conformity with GAAP the Company provides historical non-GAAP financial information. Management believes that presentation of non-GAAP financial information is meaningful and useful in understanding the activities and business metrics of the Company’s operations. Management believes that these non-GAAP financial measures reflect an additional way of viewing aspects of the Company’s business that, when viewed with its GAAP results, provide a more complete understanding of factors and trends affecting its business.

Management provides non-GAAP financial information for informational purposes and to enhance understanding of the Company’s GAAP consolidated financial statements. Readers should consider the information in addition to, but not instead of, its financial statements prepared in accordance with GAAP. This non-GAAP financial information may be determined or calculated differently by other companies, limiting the usefulness of those measures for comparative purposes.

CASH AMERICA INTERNATIONAL, INC. AND SUBSIDIARIES
ADJUSTED EBITDA

Adjusted EBITDA

The table below shows adjusted EBITDA, a non-GAAP measure that the Company defines as earnings excluding depreciation, amortization, interest, foreign currency transaction gains or losses, equity in earnings or loss of unconsolidated subsidiary, taxes and including the net income or loss attributable to noncontrolling interests. Management believes adjusted EBITDA is used by investors to analyze operating performance and evaluate the Company’s ability to incur and service debt and its capacity for making capital expenditures. Adjusted EBITDA is also useful to investors to help assess the Company’s liquidity and estimated enterprise value. The computation of adjusted EBITDA as presented below may differ from the computation of similarly-titled measures provided by other companies (dollars in thousands):

CONTACT:
Cash America International, Inc.
Thomas A. Bessant, Jr., 817-335-1100