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8-K - FORM 8-K - Angie's List, Inc. | d385196d8k.htm |
Exhibit 99.1
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www.angieslist.com |
Angies List Reports Second Quarter 2012 Results
| Second quarter and year-to-date revenues increased to $36.5 and $67.6 million, up 74% and 75% over the prior year periods |
| Second quarter and year-to-date service provider revenue increased to $25.2 and $46.3 million, up 94% and 96% over the prior year periods |
| Total paid memberships of 1,431,073 at June 30, 2012, up 74% year-over-year |
| Cost per acquisition (CPA) in the second quarter was $91, an increase of 2% over the prior year period, despite an increased marketing spend of 52% |
Indianapolis, Ind. July 25, 2012 Angies List (NASDAQ: ANGI) announced today second quarter 2012 financial results for the quarter ended June 30, 2012.
The business grew very well in the second quarter. We hit new records for membership, service provider revenue and total revenue, said Angies List CEO Bill Oesterle. Operating metrics were both consistent and strong.
Three months ended 6/30/2012
6/30/12 | 6/30/11 | Change | ||||||||||
Total paid memberships (end of period) |
1,431,073 | 821,769 | 74 | % | ||||||||
Gross paid memberships added (in period) |
305,151 | 203,966 | 50 | % | ||||||||
Marketing cost per paid membership acquisition (in period) |
$ | 91 | $ | 89 | 2 | % | ||||||
First-year membership renewal rate (in period) |
75 | % | 76 | % | -100bp | |||||||
Average membership renewal rate (in period) |
77 | % | 78 | % | -100bp | |||||||
Participating service providers (end of period) |
29,930 | 19,750 | 52 | % | ||||||||
Total service provider contract value (end of period, in thousands) |
$ | 101,719 | $ | 55,647 | 83 | % |
Six months ended 6/30/2012
6/30/12 | 6/30/11 | Change | ||||||||||
Gross paid memberships added (in period) |
520,582 | 316,727 | 64 | % | ||||||||
Marketing cost per paid membership acquisition (in period) |
$ | 87 | $ | 92 | -5 | % | ||||||
First-year membership renewal rate (in period) |
75 | % | 75 | % | flat | |||||||
Average membership renewal rate (in period) |
78 | % | 78 | % | flat |
Market Cohort Analysis
In the second quarter we saw very good performance from our cohorts. All of them demonstrated significant membership growth, higher penetration rates and increasing average revenue per market, Oesterle explained.
Cohort |
# of Markets |
Avg. Revenue/ Market |
Membership Revenue/Paid Membership |
Service Provider Revenue/Paid Membership |
Avg. Marketing Expense/ Market |
Total Paid Memberships |
Estimated Penetration Rate |
Annual Membership Growth Rate |
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Pre-2003 |
10 | $ | 3,968,668 | $ | 47.31 | $ | 107.55 | $ | 1,134,690 | 305,248 | 7.6 | % | 47 | % | ||||||||||||||||||
2003 - 2007 |
35 | 2,026,991 | 39.87 | 77.09 | 1,166,289 | 772,832 | 5.4 | % | 76 | % | ||||||||||||||||||||||
2008 - 2010 |
103 | 76,949 | 14.64 | 17.15 | 165,811 | 328,840 | 5.5 | % | 94 | % | ||||||||||||||||||||||
Post 2010 |
57 | 5,643 | 10.29 | 12.31 | 50,411 | 24,153 | 2.4 | % | * | |||||||||||||||||||||||
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Total |
205 | 1,431,073 |
Cohort table presents financial and operational data for the twelve months ended 6/30/2012
* Not meaningful
Second Quarter Results
Second quarter 2012 total revenue was $36.5 million, an increase of 74% from $21.0 million in the prior year period. Service provider revenue was the largest component of total revenue at $25.2 million and the fastest growing with a 94% growth rate. Marketing expense was up 52%, or $9.5 million, over the prior year period. Net loss was $23.4 million, with selling expense of $14.3 million and marketing expense of $27.6 million, compared to a net loss of $16.2 million with selling expense of $7.6 million and marketing expense of $18.1 million in the prior year period. Adjusted EBITDA, a non-GAAP financial measure, was a loss of $21.5 million, compared to a loss of $14.2 million in the prior year period.
For the six months ended June 30, 2012, total revenue was $67.6 million, an increase of 75% from $38.6 million in the prior year period. Service provider revenue grew to $46.3 million, up 96% from the prior year period. Marketing expense was up 55%, or $16.0 million, over the prior year period. Net loss was $36.8 million, with selling expense of $26.7 million and marketing expense of $45.2 million, compared to a net loss of $25.8 million with selling expense of $13.7 million and marketing expense of $29.2 million in the prior year period. Adjusted EBITDA, a non-GAAP financial measure, was a loss of $33.3 million, compared to a loss of $21.9 million in the prior year period.
Looking ahead, we will continue to invest in acquiring new members, adding advertising service providers and improving our technology to drive further scale and penetration, added Angies List CFO Bob Millard.
Business Outlook
The Companys financial and operating expectations for the third quarter of 2012 are as follows:
| Total revenue in the range of $40.3 million to $41.3 million. |
| Marketing expense in the range of $26.0 million to $27.0 million. |
Conference Call Information
The company will host a conference call at 5:00 PM (ET) / 2:00 PM (PT) to discuss the quarterly financial results with the investment community. A live webcast of the event will be available on the Angies List Investor Relations website at http://investor.angieslist.com/
A live domestic dial-in is available at (877) 380-5664 or (253) 237-1143 internationally. An audio replay will be available at (855) 859-2056 domestically or (404) 537-3406 internationally, using Conference ID 10457356 through August 3, 2012.
Live audio webcast of the presentations will be available on Angies List Investor Relations website at http://investor.angieslist.com/
About Angies List
Angies List collects consumer reviews on local service providers ranging from home improvement to healthcare in more than 550 service categories. More than one million paying households in the United States rely upon Angies List to help them make the best hiring decisions. Members get unlimited access to local ratings, exclusive discounts, the Angies List Magazine and help from the Angies List complaint resolution service.
Non-GAAP Financial Measures
In addition to providing financial measurements based on generally accepted accounting principles in the United States (GAAP), Angies List has disclosed in this press release financial information that has not been prepared in accordance with GAAP. This information includes non-GAAP Adjusted EBITDA, which Angies List defines as earnings before interest, income taxes, depreciation, amortization, and non-cash stock-based compensation. Angies List uses Adjusted EBITDA internally in analyzing its financial results and has determined to disclose this measure to investors because it believes it will be useful to them, as a supplement to GAAP measures, in evaluating Angies Lists operating performance relative to its industry sector and competitors. Angies List believes that the use of Adjusted EBITDA provides additional insight for investors to use in evaluation of ongoing operating results and trends. However, non-GAAP financial measures such as Adjusted EBITDA should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Angies List has significant uses of cash flows, including capital expenditures and other contractual commitments, interest payments and income taxes that are not reflected in adjusted EBITDA. Adjusted EBITDA does not consider the potentially dilutive impact of issuing non-cash stock-based compensation to Angies Lists management and other employees. It should also be noted that other companies, including companies in the same industry, may calculate adjusted EBITDA in a different manner than Angies List. Angies List has provided a reconciliation of Adjusted EBITDA measure to the most directly comparable GAAP financial measure.
Forward-Looking and Cautionary Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expected revenue, future marketing expense and growth opportunities. These forward-looking statements are based on Angies Lists current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our ability to accurately measure and predict revenue per paid membership, membership acquisition costs or costs associated with servicing our members; our ability to protect our brand and maintain our reputation among consumers and local service providers; our ability to attract and retain local service providers to advertise on our service; our ability to increase our pricing on memberships and service provider contracts as we increase our market penetration; our ability to replicate our business model in our less penetrated markets; our success in converting consumers and local service providers into paid memberships and participating service providers; competitive factors; our ability to stay abreast of modified or new laws and regulations applying to our business, including those regarding sales or transaction taxes and privacy regulation; our ability to adequately protect our intellectual property; our ability to manage our growth; and general economic conditions worldwide.
Further information on these factors and other risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including Angies Lists Annual Report on Form 10-K and its subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.
These documents are or will be available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at http://investor.angieslist.com. Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements in light of new information or future events.
CONTACT:
Investor Relations at Angies List
888-619-2655
investorrelations@angieslist.com
Or
Brinlea Johnson
The Blueshirt Group for Angies List
212-331-8424
brinlea@blueshirtgroup.com
Angies List, Inc.
Condensed Consolidated Balance Sheet
(in thousands)
June 30, 2012 |
December 31, 2011 |
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(Unaudited) | ||||||||
Assets |
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Cash |
$ | 76,547 | $ | 88,607 | ||||
Restricted cash |
50 | 300 | ||||||
Accounts receivable, net |
5,508 | 3,937 | ||||||
Prepaid expenses and other current assets |
18,791 | 11,835 | ||||||
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Total current assets |
100,896 | 104,679 | ||||||
Property and equipment, net |
5,371 | 3,883 | ||||||
Goodwill |
415 | 415 | ||||||
Amortizable intangible assets, net |
2,569 | 1,555 | ||||||
Deferred financing fees, net |
753 | 866 | ||||||
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Total assets |
$ | 110,004 | $ | 111,398 | ||||
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Liabilities and shareholders deficit |
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Accounts payable |
$ | 8,010 | $ | 5,266 | ||||
Accrued liabilities |
23,293 | 10,532 | ||||||
Deferred membership revenue |
22,778 | 17,153 | ||||||
Deferred advertising revenue |
17,527 | 13,643 | ||||||
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Total current liabilities |
71,608 | 46,594 | ||||||
Long-term debt, including accrued interest |
14,844 | 14,820 | ||||||
Deferred membership revenue, noncurrent |
4,158 | 3,751 | ||||||
Deferred advertising revenue, noncurrent |
138 | 239 | ||||||
Deferred income taxes |
158 | 158 | ||||||
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Total liabilities |
90,906 | 65,562 | ||||||
Shareholders equity: |
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Common stock |
66 | 65 | ||||||
Additional paid-in-capital |
246,048 | 235,950 | ||||||
Treasury stock |
(23,719 | ) | (23,719 | ) | ||||
Accumulated deficit |
(203,297 | ) | (166,460 | ) | ||||
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Total shareholders equity |
19,098 | 45,836 | ||||||
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Total liabilities and shareholders equity |
$ | 110,004 | $ | 111,398 | ||||
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Angies List, Inc.
Consolidated Statements of Operations
(in thousands, except share and per share data)
Three Months Ended June 30, | Six Months Ended June 30 | |||||||||||||||
2012 | 2011 | 2012 | 2011 | |||||||||||||
(Unaudited) | (Unaudited) | |||||||||||||||
Revenue |
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Membership |
$ | 11,292 | $ | 7,940 | $ | 21,267 | $ | 14,973 | ||||||||
Service provider |
25,212 | 13,018 | 46,331 | 23,613 | ||||||||||||
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Total revenue |
36,504 | 20,958 | 67,598 | 38,586 | ||||||||||||
Operating expenses |
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Operations and support |
6,716 | 4,198 | 12,491 | 7,597 | ||||||||||||
Selling |
14,325 | 7,572 | 26,734 | 13,656 | ||||||||||||
Marketing |
27,622 | 18,132 | 45,228 | 29,231 | ||||||||||||
Technology |
4,191 | 1,883 | 7,318 | 3,726 | ||||||||||||
General and administrative |
6,580 | 4,461 | 11,751 | 8,365 | ||||||||||||
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Operating loss |
(22,930 | ) | (15,288 | ) | (35,924 | ) | (23,989 | ) | ||||||||
Interest expense |
457 | 872 | 913 | 1,807 | ||||||||||||
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Loss before income taxes |
(23,387 | ) | (16,160 | ) | (36,837 | ) | (25,796 | ) | ||||||||
Income tax expense |
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Net loss |
$ | (23,387 | ) | $ | (16,160 | ) | $ | (36,837 | ) | $ | (25,796 | ) | ||||
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Net loss per common sharebasic and diluted |
$ | (0.41 | ) | $ | (0.60 | ) | $ | (0.64 | ) | $ | (0.93 | ) | ||||
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Weighted average number of common shares outstandingbasic and diluted |
57,372,232 | 26,913,827 | 57,167,929 | 27,626,059 | ||||||||||||
Non-cash stock-based compensation |
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Technology |
$ | 192 | $ | 62 | $ | 338 | $ | 300 | ||||||||
General and administrative |
571 | 641 | 1,105 | 996 | ||||||||||||
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Total non-cash stock-based compensation |
$ | 763 | $ | 703 | $ | 1,443 | $ | 1,296 | ||||||||
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Reconciliation of adjusted EBITDA to net loss |
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Net loss: |
$ | (23,387 | ) | $ | (16,160 | ) | $ | (36,837 | ) | $ | (25,796 | ) | ||||
Income tax expense |
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Interest expense |
457 | 872 | 913 | 1,807 | ||||||||||||
Depreciation and amortization |
690 | 396 | 1,219 | 766 | ||||||||||||
Non-cash stock-based compensation |
763 | 703 | 1,443 | 1,296 | ||||||||||||
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Adjusted EBITDA loss |
$ | (21,477 | ) | $ | (14,189 | ) | $ | (33,262 | ) | $ | (21,927 | ) | ||||
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