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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

(Mark One)
x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended March 31, 2012

or

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Transition Period from _________ to _________

Commission file number: 333-150332

MACROSOLVE, INC.
(Exact name of registrant as specified in its charter)

Oklahoma
 
73-1518725
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)

1717 South Boulder Ave. Suite 700
Tulsa, Oklahoma 74119
(Address of principal executive offices) (zip code)

(918) 280-8693
(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes x  No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x   No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
 Large accelerated filer o
 Accelerated filer o
 Non-accelerated filer o
 Smaller reporting company x
(Do not check if a smaller reporting company)
 
                                                                                    
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No   x.

As of May 4, 2012, there were 163,220,843 shares of the registrant’s common stock outstanding. 
 

 
 

 
 


 
MACROSOLVE, INC.


INDEX
       
PART I.
FINANCIAL INFORMATION
 
       
 
ITEM 1
Financial Statements
 
   
Balance Sheets as of March 31, 2012 (Unaudited) and December 31, 2011 (Audited)
3
       
   
Statements of Operations for the three months ended March 31, 2012 and 2011 (Unaudited)
4
       
   
Statements of Cash Flows for the three months ended March 31, 2012 and 2011 (Unaudited)
5
       
   
Notes to Interim Unaudited Financial Statements
6-12
       
 
ITEM 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
13-18
       
 
ITEM 3.
Quantitative and Qualitative Disclosures about Market Risk
19
       
 
ITEM 4.
Controls and Procedures
19
       
PART II.
OTHER INFORMATION
 
       
 
ITEM 1.
Legal Proceedings
20
 
ITEM 1A.
Risk Factors
20
 
ITEM 2.
Unregistered Sales of Equity Securities and Use of Proceeds
21
 
ITEM 3.
Defaults Upon Senior Securities
22
 
ITEM 4.
Mine Safety Disclosures
22
 
ITEM 5.
Other Information
22
 
ITEM 6.
Exhibits
22
       
 
SIGNATURES
23

 
 
2

 

PART I – FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS



MACROSOLVE, INC.
 
Interim Unaudited Financial Statements
 
For the Period Ended March 31, 2012

 
 
MACROSOLVE, INC.
           
             
BALANCE SHEETS
           
             
   
3/31/2012
   
12/31/2011
 
             
ASSETS
           
             
CURRENT ASSETS:
           
     Cash
  $ 324,628     $ 273,132  
     Accounts receivable - trade
    389,277       288,201  
     Prepaid expenses and other
    268,525       240,388  
                 
          Total current assets
    982,430       801,721  
                 
PROPERTY AND EQUIPMENT, at cost:
    263,837       285,976  
     Less - accumulated depreciation
    (165,015 )     (188,016 )
                 
          Net property and equipment
    98,822       97,960  
                 
OTHER ASSETS:
               
     Note receivable
    135,577       135,577  
     Software development costs, net of accumulated amortization
               
        of $127,440 and $36,316 as of March 31, 2012 and
               
        December 31, 2011, respectively
    1,306,698       1,280,903  
     Other assets
    61,770       83,329  
                 
                 
          Total other assets
    1,504,045       1,499,809  
                 
TOTAL ASSETS
  $ 2,585,297     $ 2,399,490  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
                 
CURRENT LIABILITIES:
               
     Current maturities of long-term debt
  $ -     $ -  
     Revolving Line of Credit
    100,000       100,000  
     Note Payable - Shareholder
    6,831       169,306  
     Accounts payable - trade and accrued liabilities
    669,105       631,419  
     Unearned income
    73,894       31,400  
                 
          Total current liabilities
    849,830       932,125  
                 
LONG-TERM DEBT, less current maturities
               
    Oklahoma Technology Commercialization Center
    237,500       237,500  
    Convertible debentures
    2,096,162       2,621,161  
          Total long-term debt, less current maturities
    2,333,662       2,858,661  
                 
COMMITMENTS AND CONTINGENCIES
               
                 
STOCKHOLDERS' EQUITY:
               
Common stock, $.01 par value; authorized 500,000,000 shares;
         
issued and outstanding 144,686,945 and 122,386,894 shares, at
         
        March 31, 2012 and December 31, 2011, respectively
    1,446,869       1,223,869  
     Additional paid-in capital
    11,334,238       10,059,029  
     Accumulated deficit
    (13,379,302 )     (12,674,194 )
                 
          Total stockholders' (deficit) equity
    (598,195 )     (1,391,296 )
                 
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
  $ 2,585,297     $ 2,399,490  
                 
The accompanying notes are an integral part of these statements.
               

 
3

 


MACROSOLVE, INC.
           
             
STATEMENTS OF OPERATIONS
           
   
For the Quarters Ended
 
For the Periods Ended March 31,
 
3/31/2012
   
3/31/2011
 
             
 
           
REVENUES:
           
     Software products and licensing
  $ 772,126     $ 20,317  
     Solution services
    80,955       95,686  
                 
     Net revenues
    853,081       116,003  
                 
COST OF REVENUES:
               
     Software products and licensing
    293,436       -  
     Solution services
    61,199       46,784  
                 
     Total cost of revenues
    354,635       46,784  
                 
     Gross profit
    498,446       69,219  
                 
OPERATING EXPENSES:
               
     Solution services
    166,735       22,639  
     Depreciation and amortization
    102,069       61,680  
     Marketing and sales
    392,717       132,739  
     General and administrative
    422,433       329,290  
                 
     Total operating expenses
    1,083,954       546,348  
                 
     Loss from operations
    (585,508 )     (477,129 )
                 
OTHER INCOME (EXPENSE):
               
     Interest income
    8       25  
     Interest expense
    (84,144 )     (6,313 )
     Loss on sale of asset
    (761 )     -  
     Stock based compensation
    (34,625 )     (23,988 )
                 
     Total other expense
    (119,522 )     (30,276 )
                 
LOSS BEFORE INCOME TAXES
    (705,030 )     (507,405 )
                 
INCOME TAXES
    -       -  
                 
NET LOSS
  $ (705,030 )   $ (507,405 )
                 
LOSS ALLOCABLE TO COMMON STOCKHOLDERS:
               
     Net loss
  $ (705,030 )   $ (507,405 )
                 
     Loss allocable to common stockholders
  $ (705,030 )   $ (507,405 )
                 
Basic and diluted loss per share
  $ (0.01 )   $ (0.01 )
The accompanying notes are an integral part of these statements.
         
 

 
 
4

 

MACROSOLVE, INC.
           
             
STATEMENTS OF CASH FLOWS
           
             
For the Periods Ended March 31,
 
3/31/2012
   
3/31/2011
 
             
             
OPERATING ACTIVITIES:
           
     Net loss
  $ (705,030 )   $ (507,405 )
     Adjustments to reconcile net loss to net cash
               
       (used in) provided by operating activities:
               
          Depreciation and amortization
    102,069       61,680  
          Stock based compensation
    22,494       24,111  
          Issuance of stock for services
    168,500       402,000  
          Changes in current assets and liabilities:
               
            (Increase) decrease in accounts receivable - trade
    (101,076 )     11,542  
            (Increase) in prepaid expenses and other
    (23,137 )     (310,801 )
            Increase in accounts payable - trade and
               
                accrued liabilities
    44,904       43,983  
            Increase in accrued debenture interest
    78,738       -  
            Increase in unearned income
    42,495       10,190  
                 
          Net cash (used in) operating activities
    (370,043 )     (264,700 )
                 
INVESTING ACTIVITIES:
               
     Purchase of equipment
    (8,580 )     -  
     Disposal of equipment
    761       -  
     Software development costs
    (116,919 )     (166,046 )
                 
          Net cash (used in) provided by investing activities
    (124,738 )     (166,046 )
                 
FINANCING ACTIVITIES:
               
     Deferred offering costs
    -       (19,425 )
     Proceeds from debenture financing
    500,000       -  
     Proceeds from sale of common stock
    225,000       -  
     Repayment of accrued debenture interest
    (16,248 )     -  
     Repayments of notes payable
    -       (16,925 )
     Proceeds from shareholder loan, including accrued interest
    272,772       100,224  
     Repayment of shareholder loan, including accrued interest
    (435,247 )     -  
     Proceeds from bank line of credit
    -       200,000  
                 
          Net cash provided by financing activities
    546,277       263,874  
                 
NET INCREASE IN CASH
    51,496       (166,872 )
                 
CASH, beginning of period
    273,132       187,025  
                 
CASH, end of period
  $ 324,628     $ 20,153  
                 
The accompanying notes are an integral part of these statements.
               

 
5

 

MacroSolve, Inc.
Notes to Interim Unaudited Financial Statements

For the Period Ended March 31, 2012


1.  
BASIS OF PRESENTATION

The accompanying unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial statements and do not include all the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements.  The information furnished reflects all adjustments, consisting only of normal recurring items which are, in the opinion of management, necessary in order to make the financial statements not misleading.  The financial statements as of December 31, 2011 have been audited by an independent registered public accounting firm. These financial statements should be read in conjunction with the financial statements and the notes thereto included in the Company’s 10K for the calendar year ended December 31, 2011.

2.
DESCRIPTION OF BUSINESS

MacroSolve, Inc. is an Oklahoma corporation formed on January 17, 1997, under the laws of the State of Oklahoma and does business as Illume Mobile. The Company is engaged in the design, delivery and integration of custom solutions for the application of mobile technology in business processes.

3.
NOTE RECEIVABLE
           
  Note receivable at March 31, 2012 and December 31, 2011   March 31, 2012     Dec 31, 2011  
  Consist of the following:            
               
 
Convertible promissory note with a customer negotiated as part of a strategic alliance. Under the Master Services Agreement, customer may borrow up to $150,000 to finance development work with interest accrued monthly at prime rate plus 5% (8.25% at September 30, 2009), due June 30, 2011. The note may be converted to common stock of the borrower prior to the due date at MacroSolve’s discretion. The Company is currently evaluating the conversion option.
           
      $ 135,577     $ 135,577  
 
4. 
DEBENTURES AND NOTES PAYABLE
 
 
Notes payable at March 31, 2012 and December 31, 2011
  March 31, 2012     Dec 31, 2011  
  Consist of the following:            
               
 
 On February 17, 2012, the Company began offering the Putable-Callable Debenture Series 2012 and Series C Warrants to raise working capital for the expansion of its marketing of products and services. The debentures bear interest at 8% per annum. Each debenture is accompanied by a warrant to purchase, no later than December 31, 2017, common stock equal to 50% of the then unpaid principal amount of the debenture. On that date, the Company sold $500,000 of debentures to four directors who converted $320,000 of short term promissory notes and invested $180,000 in new proceeds. Accrued interest as of March 31, 2012 is $4,719.
  $ 500,000     $ -  
 
 
6

 
 
 
On July 17, 2011, the Company began offering its Convertible Debentures Series 2011 and Series B Warrants to purchase common stock to accredited investors. The Debentures mature on December 31, 2016. The Company did not establish a minimum or maximum offering size; its goal was $1,000,000 in aggregate subscriptions exclusive of the exchange of previously issued debentures. The proceeds from this offering have been used by the Company for working capital to increase its market share from the sale of mobile apps in dining and other vertical markets and may include working capital for acquired companies. The offering was closed as of December 31, 2011.
               
                   
 
The 2011 Debentures earn interest at the annual rate of 12% which will be paid quarterly exclusively from the Debenture Account. Principal on the Debentures will be prepaid quarterly as the Debenture Account permits. The Debenture Account will be set up with a financial institution for the deposit of 25% of any recovery it receives from any judgment or settlement in any infringement case or claim it prosecutes. The Debentures may be converted to common stock by the holder into the number of shares that could have been purchased with 200% of the principal amount of the Debenture, together with accrued and unpaid interest and the shares valued using the weighted average price for a five-day trading period preceding the Debenture investment provided however, that the conversion price shall not be less than ten cents per share at any time and the conversion price shall not be more than ten cents per share for investments made prior to October 1, 2011. By resolution of the Board on December 16, 2011, the ten cent conversion price per share was extended to investments made after October 1, 2011. The Investors also acquired Common Stock Series B Warrants in an amount equal to the shares of common stock that could be purchased at the Debenture conversion price. Each warrant has a term of five years.
               
                   
  During the first quarter of 2012, six of the nineteen investors elected to convert a total of $325,000 Debenture Series 2011 plus Series B Warrants into 6,500,000 shares of common stock. A total of $17,909 in accrued interest on the converted debentures was settled with 179,097 shares of common stock. Accrued interest as March 31, 2012 is $27,058.   $ 571,161     $ -  
                   
 
On April 11, 2011, the Company began offering its Convertible Debentures Series 2011 and Series A Warrants to purchase common stock to accredited investors. The Debentures mature on December 31, 2016. The Company did not establish a minimum or maximum offering size; its goal was $1,000,000 in aggregate subscriptions exclusive of the exchange of previously issued debentures. The proceeds from this offering were used by the Company for working capital to increase its market share from the sale of mobile apps in dining and other vertical markets and may include working capital for acquired companies. The offering was closed on July 13, 2011 with a total of $950,000 in new investments and $725,000 in converted investments.
               
 
 
7

 
 
 
 
The 2011 Debentures earn interest at the annual rate of 12% which will be paid quarterly exclusively from the Debenture Account. Principal on the Debentures will be prepaid quarterly as the Debenture Account permits. The Debenture Account will be set up with a financial institution for the deposit of 25% of any recovery it receives from any judgment or settlement in any infringement case or claim it prosecutes. The Debentures may be converted to common stock by the holder into the number of shares that could have been purchased with 200% of the principal amount of the Debenture, together with accrued and unpaid interest and the shares valued using the weighted average price for a five-day trading period preceding the Debenture investment. The Investors also acquired Common Stock Series A Warrants in an amount equal to the shares of common stock that could be purchased at 50% of the Debenture conversion price. Each warrant has a term of five years.
               
                   
  During the first quarter of 2012, five of the sixteen investors elected to convert a total of $650,000 Debenture Series 2011 plus Series A Warrants into 6,884,791 shares of common stock. A total of $68,046 in accrued interest on the converted debentures was settled, $16,167 in cash and $51,879 with 273,625 shares of common stock. Accrued interest as of March 31, 2012 is $106,914.   $ 1,025,000     $ -  
                   
 
On November 8, 2010, the Company began selling Convertible Debentures Series 2010 plus Series B Warrants. The Company did not establish a minimum or maximum offering size; however, it exceeded its goal of $750,000 in aggregate subscriptions. The debentures accrue interest at 2.0% per annum with interest paid at maturity. The offering was closed on November 17, 2010.
               
                   
 
The Debentures may be converted into Common Stock by the holders after June 30, 2011. Upon conversion the holder will be entitled to receive the number of shares of Common Stock that could be purchased with two hundred percent (200%) of the face amount of the Debentures together with accrued interest and with the Common Stock valued using the weighted average price for the five-day trading period before the notice of conversion.
               
                   
 
Investors acquired common stock purchase warrants, designated by the Company as Class B Warrants, in an amount equal to fifty percent (50%) of the shares of common stock that would be issued upon conversion of the Debentures upon issue. The Warrants have a termination date of December 31, 2015 and have an initial exercise price equal to the weighted average price of the common stock upon grant of the Warrants.
               
                   
  During the first quarter of 2012, the remaining investor elected to convert a total of $50,000 Debenture Series 2010 plus Series B Warrants into 940,734 shares of common stock. Accrued interest of $1,285 is still outstanding at March 31, 2012.   $ -     $ 925,000  
 
 
8

 
 
  Advancing term loan with a financial institution of up to $100,000 with interest only payable monthly at the greater of 5.75% or prime rate plus 1.0% (4.25% at March 31, 2012), until September 2012, and secured by substantially all assets of the company and the personal guarantees of a company director. In exchange for the guaranty, the director receives a $3,000 commitment fee and a five year warrant to purchase $100,000 of stock with a strike price of ten cents ($0.10) per share.   $ 100,000      $ -  
                   
  Note from the State of Oklahoma Technology Business Finance Program (OTCC loan) represented by a $150,000 refundable award to be repaid at two times the amount of the award. The balance includes accrued interest (imputed at 14.27%), through September 2007. The repayment terms were modified in September, 2007 to require 24 equal monthly installments of $12,500, consisting of principal only, beginning May, 2008. The monthly payments were suspended in October 2008 with resumption anticipated upon significant equity raise.   $ 237,500     $ 237,500  
                   
 
As of March 31, 2012, maturities of long-term debt are: $-0- in 2012 and $2,333,661 thereafter.
               

5.
SHAREHOLDER LOANS

In December 2011, four directors each loaned the Company $25,000. The notes were secured by the unencumbered 75% of patent settlement license fees secondary to the security interest of a financial institution and provided for accrued interest at 12% payable on maturity at December 31, 2011. The Company agreed to apply ten percent (10%) of the net proceeds from patent settlement license fees to the reduction of principal.  In January and February, 2012, three directors loaned the Company a total of $220,000 on short term promissory notes bearing interest of 12% per annum. The total shareholder loans totaling $320,000 were rolled over to the 2012 convertible debentures in February, 2012.

In January, 2012, the Company repaid a December 2011 director loan of $65,000.

In March, 2012, one director loaned the Company $50,000 on a short term promissory note bearing interest of 12% per annum. The note was repaid on March 30, 2012, including $257 in accrued interest.

The total accrued interest on shareholder loans at March 31, 2012 is $6,831.

6. 
EMPLOYEE STOCK PLANS

A summary of activity under the Employee Stock Plans as of March 31, 2012 and changes during the period then ended is presented below:
                                                                                                                                            
    Stock Options     Restricted Stock  
   
 
Options
   
Weighted
Average
Exercise Price
   
 
 Shares
 
 
Outstanding – December 31, 2011
    11,829,507     $ 0.52        2,990,356  
 
Exercisable – December 31, 2011
    5,801,057     $ 0.52        -  
 
Granted
      -     $ 0.0       3,120,833  
 
Exercised or Vested
    49,600     $ 2.15       (1,206,933 )
 
Forfeited or Expired
    (12,894 )   $ 0.69       (30,000 )
 
Outstanding – March 31, 2012
    11,816,613     $ 0.52       4,874,256  
 
Exercisable –  March 31, 2012
    5,839,013     $ 0.53        -  
 
 
9

 
 
 
The weighted-average grant-date calculated value of options granted during the period ended March 31, 2012 is not applicable.  Options outstanding at March 31, 2012 had an aggregate intrinsic value of $0 and a weighted-average remaining contractual term of 2.6 years. Options that were exercisable at March 31, 2012 had an aggregate intrinsic value of $-0- and a weighted-average remaining contractual term of 2.5 years.

A summary of the status of the Company’s nonvested options and restricted stock as of and for the Quarter Ended March 31, 2012 is presented below:

    Stock Options        
 
 
Nonvested Shares
 
 
 
Options
   
Weighted-
Average Grant
Date.Calculated Value
   
 
Restricted
Stock
 
 
Nonvested - Beginning of Year 2012
    6,028,450     $ -       2,990,356  
 
Granted
     -     $ -       3,120,833  
 
Vested
    (49,600 )   $ -       (1,206,933 )
 
Forfeited
    (1,250 )   $ -       ( 30,000 )
 
Nonvested–Quarter Ended March 31, 2012
     5,977,600     $ -       4,874,256  

As of March 31, 2012, there was $-0- unrecognized compensation cost related to nonvested share-based compensation arrangements under the stock bonus plan. The weighted-average remaining vesting period is 6.5 months.

7. 
SHAREHOLDERS’ EQUITY

 
The Company issued a total of 22,362,715 common shares and cancelled a total of 62,666 in the quarter ended March 31, 2012, described further as follows:

 
The Company’s independent directors annual compensation is $16,000 to be paid quarterly in restricted stock. The Company issued the directors 363,635 shares of restricted stock on January 1, 2012 for their fourth quarter 2011 compensation.
 
 
 
The Company issued 3,120,833 shares of common stock to management employees in lieu of $171,646 cash compensation for services rendered in the fourth quarter of 2011 which had been recorded at a value of $3,121 in stock based compensation based upon individual tax elections made by each recipient. The shares vest six months after issuance and are subject to forfeiture upon voluntary termination of employment. During the first quarter of 2012, 62,666 compensation shares previously issued for services were forfeited.

 
The Company issued 1,850,000 shares of restricted stock to its national public relations firm in exchange for $168,500 in services to be rendered from February 7, 2012 to August 7, 2012. Of the total shares, 1,350,000 serve as a retainer and the balance of 500,000 are earned 100,000 per month.

 
The Company issued 2,250,000 shares of restricted stock in a 2012 Private Stock Sale to five qualified investors for $225,000. The shares were accompanied by an equal number of warrants with a $0.15 strike price and termination date of December 31, 2017.
 
 
10

 
 
 
During the first quarter of 2012, six of the nineteen investors elected to convert a total of $325,000 Debenture Series 2010 plus Series B Warrants into 6,500,000 shares of common stock. . A total of $17,909 in accrued interest on the converted debentures was settled with 179,097 shares of common stock.

 
During the first quarter of 2012, five of the sixteen investors elected to convert a total of $650,000 Debenture Series 2010 plus Series B Warrants into 6,884,791 shares of common stock. A total of $68,046 in accrued interest on the converted debentures was settled, $16,167 in cash and $51,879 with 273,625 shares of common stock.

 
During the first quarter of 2012, the remaining investor elected to convert a total of $50,000 Debenture Series 2010 plus Series B Warrants into 940,734 shares of common stock.
 
8. 
EARNINGS (LOSS) PER SHARE

 
The Company has calculated the loss allocable to the common shareholders for the periods ended March 31, 2012 and 2011:
 
    For the Quarters Ended March 31,  
    2011     2010  
Numerator:            
Net Loss   $ (705,030 )   $ (507,405 )
Numerator for basic and diluted   $ (705,030 )   $ (507,405 )
                 
Denominator                
Weighted-average number of                
common shares outstanding     133,536,921       101,116,161  
    $ (0.01 )   $ (0.01 )

9.
RELATED PARTY TRANSACTION

 
There were no related party transactions other than the shareholder loan discussed in footnote five.

10.
SUBSEQUENT EVENTS
 
 
 
The Company issued 1,525,122 shares of compensation shares to management employees in lieu of $141,938 cash compensation for services rendered during the first quarter of 2012 which had been recorded at a value of $15,251 in stock based compensation based upon individual tax elections made by each recipient. The shares were awarded on Restricted Stock Agreements which have a six month time lapse restriction and are subject to forfeiture upon voluntary termination of employment.

 
The Company’s independent directors annual compensation is $16,000 to be paid quarterly in restricted stock. The Company issued the directors 38,835 shares of restricted stock on April 1, 2012 for their first quarter 2012 compensation. The Company recorded $4,000 in stock based compensation for each of its five independent directors.
 
 
11

 
 
 
During the second quarter of 2012, eight of the nineteen investors elected to convert a total of $371,161 Debenture Series 2011 plus Series B Warrants into 6,423,227 shares of common stock. A total of  $17,848 in accrued interest on the  converted debentures was settled with 178,479 shares of common stock.
 
During the first quarter of 2012, six of the nineteen investors elected to convert a total of $425,000 Debenture Series 2011 plus Series A Warrants into 4,205,492 shares of common stock. A total of $50,510 in accrued interest on converted debentures was settled with 249,746 shares of common stock.
 
During the first quarter of 2012, the four investors elected to convert a total of $500,000 Debenture Series 2012 plus Series C Warrants into 6,707,764 shares of common stock. A total of $7,244 in accrued interest on the converted debentures was settled with 82,688 shares of common stock.
 
The Company issued 250,000 shares of restricted stock in a 20120 Private Stock Sale to one qualified investor for $25,000. The shares were accompanied by an equal number of warrants with a $0.15 strike price and termination date of December 31, 2017.


11.
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

Cash paid during Three Months ended March 31, 2012 and 2011 are:
 
   
2012
   
2011
 
             
Interest
  $ 21,573     $ 1,294  
                 
Income taxes
  $ -     $ -  
 
Noncash activities are as follows for the Three Months ended March 31, 2012 and 2011 are:
   
2012
   
2011
 
             
Stock based compensation
  $ 22,494     $ 24,111  
                 
Stock issued for services                                                       
  $ 168,500     $ 402,000  
                 
Stock issued for debenture interest
  $ 69,789     $ -  

 
 
 
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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Certain statements in Management's Discussion and Analysis ("MD&A"), other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may,” “would,” “expect,” “intend,” “could,” “estimate,” “should,” “anticipate,” or “believe.” and similar expressions.  Forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. These statements are subject to a number of risks, uncertainties and developments beyond our control or foresight including changes in the trends of the mobile computing industry, formation of competitors, changes in governmental regulation or taxation, changes in our personnel and other such factors.  We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events, or otherwise.  Readers should carefully review the risk factors and related notes included under Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission on March 13, 2012.

Overview

The following MD&A is intended to help the reader understand the results of our operations, financial condition, and cash flows.  MD&A is provided as a supplement to, and should be read in conjunction with, our financial statements and the accompanying notes to the financial statements.

Background
 
MacroSolve, Inc. (“MacroSolve,” “Illume Mobile,” “we,” “us,” or the “Company”) is an Oklahoma corporation formed on January 17, 1997, under the laws of the State of Oklahoma and does business as Illume Mobile, its go-to-market brand.  MacroSolve is a leading developer and marketer of mobile technologies, apps, and solutions. A mobile solution is typically the combination of mobile handheld devices, wireless connectivity, and software that streamlines business operations resulting in improved efficiencies and cost savings. Leveraging its intellectual property portfolio, MacroSolve generates revenues through licensing, development and sales of its patented technologies including the IllumeSentral™ rapid mobile app development platform and its apps including SaleSentral™, ServiceSentral™, BrandSentral™ and GuardianSentral™; as well as development of customized mobile business apps.
 
Illume Mobile provides mobile business apps, as well as licensing its core patented technology to companies across the mobile ecosystem. Illume Mobile maintains a dedicated staff of sales, product development and support for the IllumeSentral rapid mobile app development platform, formerly branded as ReForm XT™, and its apps.  Illume Mobile provides solution management, product development, project management, quality assurance and support services to address the needs of a client base seeking to use mobility to improve their process efficiencies and modify software applications so that they can be used in a mobile environment.
 
Our principal executive offices are located at 1717 South Boulder, Tulsa, Oklahoma 74119. Currently, we have ongoing projects across the United States, operate two websites - ‘www.macrosolve.com’ and ‘www.illumemobile.com’ and maintain multiple social media profiles.
 
 Plan of Operation

Since March 2011, we have been protecting our intellectual property rights against entities we have identified as potentially infringing our rights. In October 2010, we received U.S. patent #7,822,816, which addresses mobile information collection systems across all wireless networks, smart phones, tablets, and rugged mobile devices, regardless of carrier and manufacturer, and is currently utilized in our ReForm XT™ rapid mobile app development platform. To date, complaints have been filed against 61 defendants and we are continuously identifying potential infringers with more than 250 total potential infringers identified as of the date of this report. Out of these lawsuits, we have received 21 settlements in the form of non-exclusive, perpetual paid-up licenses for licensed products or royalties based on a percentage of revenue.  Our objective in these enforcement actions is not to monopolize or prevent other companies from competing; it is to get a return on our investment in the intellectual property.

Our latest technology and services capabilities generate a growing base of intellectual property, contract and an increasing amount of annuity based revenue. Under our trade name, Illume Mobile, we offer customized mobile applications as well as productized apps.  The custom mobile apps provide specific solution to a company’s specific need and are completed with our in house development staff.  Productized apps provide businesses a quicker, faster solution to their needs and generally do not require further developer time to provide.  Both types of solution are pointed at providing a company a branded app that is usually available to its customers or a productivity app that is usually available to its employees to improve their productivity.  The Small Business and Entrepreneurship Council, in a research paper called “Saving Time and Money with Mobile Apps”, states that small businesses that use mobile apps to help manage their operations are saving more than 370 million of their own hours and over 725 million employee hours annually.

Traditionally, our customers rely on us to define, design, develop and support the best combinations of technologies in a market that is very technologically dynamic. We assist software and web-based application companies by modifying their software product offerings so that they can be used by a mobile end-user who typically has a Smartphone or a similar cellular device. Many of these customers rely on our technology and marketing expertise. We also serve enterprises that find it difficult to identify a mobile software product which addresses their specific need to streamline operational processes, and do not have the competency in house.

We capitalized development costs for five products in the quarter ended March 31, 2012. We invested $55,577 enhancing the branding capabilities of an app product called Brand/DineSentral. We also invested $39,599 improving Android functionality and HTML5 functionality of our core ReForm/Insight products. During the quarter ended March 31, 2012, we invested $18,986 in an iPad product called SaleSentral™ bringing the total investment to $87,988; $2,756 in an iPhone product called GuardianSentral™ bringing the total investment to $43,131, and $18,701 total invested to date in an iPad product called SiteSurvey ™.  Ongoing investment in these products is expected to continue in 2012.
 
 
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Our portfolio of mobile applications includes:

SaleSentral & ServiceSentral

SaleSentral™ and ServiceSentral™ are iPad and Android app platforms that allow organizations to improve sales processes and increase sales productivity as well as providing the same for remote field employees. It is comprised of two components: a mobile app and an online admin interface. The mobile app enables teams to be more productive by quickly and efficiently accessing information when and where they need it, as well as staying connected with the back office. With the web component, non-technical administrators can easily add, update, delete and modify the information and collateral so the remote employee has that latest information they need.

BrandSentral &  DineSentral

BrandSentral™ and DineSentral™ are marketing and promotion tools providing a custom, concept-branded mobile application for iPhone and Android phones and tablets, which customers can download and use for free. BrandSentral and DineSentral place a business’s product showroom at their customers’ fingertips. It enables the creation and sharing of promotions, special events, contact information, maps or other information intended to drive greater sales. BrandSentral and DineSentral can also be used to gather market intelligence by providing a way for a business’s customers to quickly and easily provide feedback and opinions.

OpSentral

OpSentral™ is an iPad and Android app platform that allows organizations to improve decision support processes and improve decision-making speed and effectiveness. Built specifically for management, OpSentral provides a dashboard providing the user with near real time performance, activity or other business metrics. This allows decision makers to stay abreast of latest events and measure trends, whether across an organization or within a subset of a specific business process.

GuardianSentral

GuardianSentral™ is a smartphone application that allows an authorized and registered user to initiate contact with campus police or corporate security when the user is in a dangerous or potentially dangerous situation. The user downloads the app for free and creates a personal profile that includes name, cell phone number and a pass-code, which is all maintained in the monitoring database at the campus police or corporate security office. When the user is in a potentially dangerous situation, they can activate the app and contact the appropriate security group. GuardianSentral is designed with three levels of protection (Check In, Follow Me, Danger/Emergency), depending on the level of concern of the user.

Custom Development

Illume Mobile provides customization of our products when a business has a specific need, a unique business problem or an idea they choose to pursue.
 
Results of Operations

Quarter Ended March 31, 2012 compared to Quarter Ended March 31, 2011 (all references are to the Quarter Ended March 31)
 
Net Revenues:  Net revenues increased $737,000 or 635%, to $853,000 in the quarter ended March 31, 2012 from $116,000 for the same period in 2011.   Sources of revenue were derived from our IP licensing, software products, and services.  Licensing revenues represented the majority of the net revenues with an increase of $752,000 or 3,760%, for the period to $772,000 from $20,000 for the same period in 2011, which increase is primarily attributable to the licensing of the Company’s products and intellectual property. Services revenue showed a decrease of $15,000, or 16% in 2012 to $81,000 from $96,000 for the same period in 2011.  This was primarily due to a reduction in work under contract from a single legacy professional services customer; that customer’s maintenance and support agreement and additional services decreased from $87,000 in the first quarter of 2011 to $5,000 in the first quarter of 2012. The decrease was offset in 2012 by revenues generated by custom mobile app development and mobile platforms.

Cost of Revenues and Gross Profit:  Cost of revenues for the quarter ended March 31, 2012 increased $308,000, or 655%, from $47,000 in the first quarter of 2011 to $355,000 in 2012. Legal fees associated with licenses sold were $276,000, or 78%, of the first quarter 2012 cost of revenues. The resulting gross profit for the quarter ended March 31, 2012 of $498,000 was up $429,000, or 622%, over the gross profit for the first quarter of 2011 of $69,000.  Gross profit margins were 58% and 59% for the first quarters of 2012 and 2011, respectively.
 
 
14

 

Operating Expenses:  Operating expenses include marketing and sales expenses, general and administrative expenses and depreciation and amortization expenses.  Operating expenses increased by $538,000 or 99%, in the quarter ended March 31, 2012 to $1,084,000 from $546,000 in the first quarter of 2011. The Company grew from 17 employees in the first quarter of 2011 to 41 employees in the first quarter of 2012, resulting in $342,000 in additional salaries, commissions and benefits. Capitalized development costs, which are offset to operating expenses, decreased by $69,000 or 48% for the first quarter of 2012 to $75,000 from $144,000 in the first quarter of 2011 primarily due to transitioning from a focus on product development to product delivery. Travel and related expenses increased by $18,000 from $5,000 in first quarter of 2011 to $23,000 in the first quarter of 2012 as a result of adding five additional sales staff in Houston, Atlanta and Dallas. The Company increased its marketing efforts in the first quarter of 2012, expending $64,000, or a 237% increase of $45,000, compared to $19,000 for the first quarter of 2011. Marketing efforts included a business development relationship with Donald Trump, Jr. Depreciation and amortization expense increased in 2012 by $40,000 from $62,000 in 2011 to $102,000, primarily due to commencement of amortization of ReForm/Insight platform integration and MoBiz360, offset by the amortization of ReFormXT which became fully amortized in the fourth quarter of 2011.  Public relations and investor relations services increased in the first quarter of 2012 by $32,000, or 28%, to $145,000 from $113,000 in the first quarter of 2011 and were paid using restricted stock valued at $113,000 and $32,000 in cash compared to the use of $77,000 in restricted stock and $36,000 in cash in 2011.

Loss from Operations:  Loss from operations for the quarter ended March 31, 2012 of $586,000 was up $109,000, or 23%, from the loss from operations in 2011 of $477,000, primarily due to costs associated with increasing the workforce by 24 additional employees.

Other Income and Expense:  Total other expenses of $120,000 in the first quarter of 2012 were up $90,000, or 300%, over the total of $30,000 in 2011.  This increase is due to increases in interest expense and in stock based compensation. Interest expense increased $78,000, or 1,300% in 2012 to $84,000 from $6,000 in 2011. In 2012, interest expense consisted of $5,000 paid in cash, primarily to a financial institution, and $79,000 in accrued interest on the 2010, 2011 and 2012 Debenture financings. The accrued interest may be settled in common stock or from patent recoveries.  Stock-based compensation expense, within other expenses, was $35,000 for the quarter ended March 31, 2012 as compared to $24,000 for the quarter ended March 31, 2011, an increase of $11,000, or 46%.
 
Net Loss: Net loss of $705,000 as of March 31, 2012 was up $198,000, or 39%, from the net loss for the same quarter in 2011 of $507,000, primarily as a result of costs associated with increasing the workforce by 24 employees in support of future growth.
 
Liquidity and Capital Resources

As of March 31, 2012, the Company had total current assets of $982,430 and total current liabilities of $849,830 resulting in working capital of $132,600. As of March 31, 2012, the Company had cash and cash equivalents of $324,628 and an accumulated deficit of $13,379,303 since operations commenced in 1997.  It is the Company’s intention to raise additional working capital from licensing revenues and the sale of equity or debt securities.

As a result of working capital deficiency and a significant accumulated deficit at December 31, 2011 and a net loss of $2,534,444 in the prior year of 2011, the Company's independent registered public accounting firm's audit report for the year ended December 31, 2011, included herein, contains a qualified opinion and an explanatory paragraph regarding the Company's ability to continue as a going concern.  For the quarter ended March 31, 2012, the Company continued its net losses.  The accompanying financial statements have been prepared assuming that the Company continues as a going concern and contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The ability of the Company to continue as a going concern on a long-term basis will be dependent upon its ability to create and market innovative products and services and sustain adequate working capital to finance its operations.

We finance our operations primarily through operating revenues, proceeds from bank loans, shareholder loans and sales of equity and debt securities to accredited investors. 

2010 Debenture Financing

In November 2010, the Company sold Convertible Debentures Series 2010 (the “2010 Debentures”) for gross proceeds of $925,000, which were used for general corporate purposes. The 2010 Debentures accrue interest at 2.0% per annum with interest paid at maturity on December 31, 2015. The 2010 Debentures may not be prepaid before the maturity date. Repayment of the 2010 Debentures may be made in cash or shares of Common Stock at the option of the Company.
 
The 2010 Debentures may be converted into shares of Common Stock at the option of the holder. Upon conversion, the holder will be entitled to receive the number of shares of Common Stock that equal to two hundred percent (200%) of the face amount of the Debentures, together with accrued but unpaid interest, divided by the conversion price, which is the weighted average price for the five-day trading period before the notice of conversion. On July 1, 2011, two investors converted an aggregate of $50,000 in 2010 Debentures into 757,576 shares of restricted common stock. On October 20, 2011, one investor converted $100,000 in 2010 Debentures for 1,546,627 shares of restricted common stock. In March 2012, the remaining $50,000 principal amount of 2010 Debentures outstanding was converted into 940,734 shares of restricted common stock.

The 2010 Debenture investors also received common stock purchase warrants, designated by the Company as Class B Warrants, which expire on December 31, 2015.  As of March 31 2012, there were Class B Warrants outstanding to purchase an aggregate of 343,591 shares of common stock at exercise prices ranging between $0.2618 and $0.3276.
 
 
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2011 Debenture Financing

Between April and June 2011, the Company sold Convertible Debentures Series 2011 (the “2011 Class A Debentures”) with Class A Warrants for gross proceeds of $950,000 and the conversion of $725,000 of 2010 Debentures into 2011 Debentures. Between September and October 2011, the Company sold Convertible Debentures Series 2011 (the “2011 Class B Debentures” and together with the 2011 Class A Debentures, the “2011 Debentures”) with Class B Warrants for gross proceeds of $700,000 and the conversion of $25,000 in accrued compensation.

The 2011 Debentures, which mature on December 31, 2016, earn interest at an annual rate of 12%, which will be paid quarterly exclusively from the Debenture Account. Principal on the 2011 Debentures will be paid quarterly at management’s discretion and as the Debenture Account permits. A Debenture Account has been established with a financial institution for the deposit of 25% of the net funds the Company receives from licensing its intellectual property.

The 2011 Class A Debentures may be converted into shares of Common Stock at the option of the holder. Upon conversion, the holder will be entitled to receive the number of shares of Common Stock that equal to two hundred percent (200%) of the face amount of the 2011 Class A Debentures, together with accrued and unpaid interest, divided by the conversion price, which is the weighted average price for the five-day trading period preceding the 2011 Class A Debenture investment. Any 2011 Class A Debentures that are outstanding on the maturity date that have not been repaid from the Debenture Account will be repaid by the issuance of shares of Common Stock at the conversion price. In March 2012, five investors elected to convert $650,000 in debentures to 6,884,791 shares of common stock. The accrued interest on the converted debentures of $68,046 was settled with $16,167 cash and the issuance of 273,625 shares of common stock. As of March 31, 2012, there was $1,025,000 principal amount of 2011 Class A Debentures outstanding that were convertible into approximately 11,563,025 shares of common stock.

The 2011 Class A Debenture investors also received common stock purchase warrants, designated by the Company as Class A Warrants, which expire on December 31, 2016.  As of March 31, 2012, there were Class A Warrants outstanding to purchase an aggregate of 18,475,827 shares of common stock at exercise prices ranging between $0.063 and $0.109.

The 2011 Class B Debentures may be converted into shares of Common Stock at the option of the holder. Upon conversion, the holder will be entitled to receive the number of shares of Common Stock that equal to two hundred percent (200%) of the face amount of the 2011 Class B Debentures, together with accrued and unpaid interest, divided by the conversion price, which is the weighted average price for the five-day trading period preceding the 2011 Class B Debenture investment, however the conversion price shall not be less than ten cents per share at any time and the conversion price shall not be more than ten cents per share for investments made prior to October 1, 2011. Any 2011 Class B Debentures that are outstanding on the maturity date that have not been repaid from the Debenture Account will be repaid by the issuance of shares of Common Stock at the conversion price. In March 2012, six investors elected to convert $325,000 in debentures to 6,500,000 shares of common stock. The accrued interest on the converted debentures of $17,910 was settled with the issuance of 179,097 shares of common stock.  As of March 31, 2012, there were $571,161 principal amount of 2011 Class B Debentures outstanding that were convertible into approximately 11,423,227 shares of common stock.

The investors in 2011 Class B Debentures also received common stock purchase warrants, designated by the Company as Class B Warrants, which expire on December 31, 2016.  As of March 31, 2012, there were Class B Warrants outstanding to purchase an aggregate of 8,961,614 shares of common stock at exercise prices of $0.10.

2012 Debenture Financing

On February 17, 2012, the Company issued (i) convertible debentures in the aggregate principal amount of $500,000 (the “2012 Debentures”) and (ii) Series C warrants (the “2012 Warrants”) to purchase shares of Common Stock to certain investors (the “2012 Investors”) for aggregate cash proceeds of $180,000 and the exchange of $320,000 in previously issued promissory notes.  There were four Investors, who are all directors of the Company.

The 2012 Debentures accrue interest at an annual rate of 8%, which will be paid quarterly exclusively from the Debenture Account. Principal on the 2012 Debentures will be paid quarterly, on a pro rata basis with all 2012 Debentures, as the Debenture Account permits, but only after all accrued interest has been paid.

The 2012 Debentures mature on December 31, 2019, to the extent not previously repaid.  Any 2012 Debentures that are outstanding on the maturity date that have not been repaid from the Debenture Account will be repaid by the issuance of such number of shares of Common Stock equal to the outstanding principal and/or accrued interest divided by the volume weighted average price per share of the Company’s Common Stock for the three trading days prior to the maturity date (the “2012 Conversion Price”).

The 2012 Investors have the right, at any time after December 31, 2017, to require the 2012 Debentures to be repaid in full by cash from the Debenture Account, and to the extent such cash is not available, by shares of Common Stock at the 2012 Conversion Price.  The Company has the right, at any time after December 31, 2018, to require the 2012 Debentures to be repaid in full by cash, shares of Common Stock at the 2012 Conversion Price, or a combination of cash and shares of Common Stock.

The 2012 Warrants are exercisable at an exercise price of $0.10 per share until the earlier of December 31, 2019 or when the Investor no longer holds any 2012 Debentures. The 2012 Warrants are also exercisable on a cashless basis at any time.  The number of shares of Common Stock issuable upon exercise of the 2012 Warrants is equal to 50% of the then outstanding principal amount of the 2012 Debenture held by such 2012 Investor divided by the 2012 Conversion Price.
 
2012 Common Stock Private Offering

In March 2012, the Company issued an aggregate of nine units (“Units”) to certain investors (the “Purchasers”) for aggregate cash proceeds of $225,000 (the “Financing”). Each Unit had a purchase price of $25,000 per Unit and consisted of Two Hundred Fifty Thousand (250,000) shares of the Company’s common stock, $0.01 par value (the “Common Stock”) and Series C Warrant to purchase Two Hundred Fifty Thousand (250,000) shares of Common Stock (the “Warrants”). The Warrants have an exercise price of $0.15 per share of Common Stock and will be exercisable until December 31, 2017. The Warrants may be exercised by the Purchasers by cashless exercise. In connection with the Financing, the Company granted each Purchaser registration rights upon the occurrence of a specified event.  
 
 
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Other

In January and February 2012, the Company borrowed $220,000 on promissory notes with three directors who are qualified investors.  That notes were secured by the unencumbered 75% of license fees on licensed products secondary to the security interest of a financial institution and provided for accrued interest at 12% payable on maturity at December 31, 2012. The Company had previously borrowed $100,000 from four directors in December 2011 under the same terms. On February 17, 2012, the $320,000 in promissory notes was settled by conversion of the notes into 2012 Debentures. Accrued interest of $6,831 at March 31, 2012 is still outstanding. On March 14, 2012, the Company borrowed $50,000 from one director under the same terms with maturity at March 31, 2012. On March 30, 2012, the note was repaid with $247 in accrued interest.

The Company lacks growth capital and anticipates that approximately $1.5 million in additional investment capital will be required during the next 12 months to sustain its current operations and business plan. The funds are expected to be raised from operating revenues, intellectual property license fees, exercise of warrants held by current investors, and the sale of equity and/or debt securities.   There is no assurance that capital in any form will be available to us and, if available, on terms and conditions that are acceptable. If we are unable to obtain sufficient funds, we will not be able to implement our growth strategy.

To lower its required cash expenditures for the quarter ended March 31, 2012, the Company issued 1,850,000 shares of common stock to vendors and 3,421,802 shares of common stock to directors and employees for compensation for services.

Sources and Uses of Cash

   
Three Months ended March 31,
 
(In thousands)
 
 
2012
   
2011
 
Cash flow data:
           
Net cash (used in) operating activities
 
$
(370
)
 
$
$(265
)
Net cash (used in) investing activities
   
(124
)
   
(166
)
Net cash provided by financing activities
   
546
     
264
 
Net increase (decrease) in cash and cash equivalents
   
52
     
(167
)
Cash and cash equivalents, beginning of period
   
 273
     
187
 
Cash and cash equivalents, end of period
 
$
325
   
$
$20
 

Operating Activities

Net cash used in operating activities for the three months ended March 31, 2012 was $370,000, an increase of $105,000 from the same period in 2011. More cash was used in operating activities primarily due to the workforce growth from 17 employees in the first quarter of 2011 to 41 employees in the first quarter of 2012.

Investing Activities

Cash used in investing activities for the three months ended March 31, 2012 was $124,000, a decrease of $41,000 from the same period in 2011.  Less cash was used in investing activities primarily due to a $49,000 decrease in capitalized software development costs in the first quarter of 2012 compared to 2011 as the Company focused more on delivery of products and services that were being developed in 2011.
 
Financing Activities

Net cash provided by financing activities for the three months ended March 31, 2012 was $546,000 compared with $264,000 for the same period in 2011, an increase of $282,000.  Cash provided by financing activities in first three months of 2012 was primarily from $225,000 in common stock sold to four qualified investors and the net effect of conversion of director promissory notes into 2012 Debentures.
 
 
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Critical Accounting Policies

Accounts Receivable and Credit Policies:

Trade accounts receivable consist of amounts due from the sale of solution services, software and hardware.  Accounts receivable are uncollateralized customer obligations due under normal trade terms requiring payment within 30 days of receipt of the invoice.  The Company provides an allowance for doubtful accounts equal to the estimated uncollectible amounts based on historical collection experience and a review of the current status of trade accounts receivable.  In many instances, customers make a substantial prepayment for services before rendered; therefore the Company is extending trade terms to customers who have already proven to be credit worthy. The Company has recorded less than $500 in direct write offs of bad debts in the past five years.

At the quarter ending March 31, 2012 and at fiscal year ending December 31, 2011, the Company deems all amounts recorded as collectible and, thus has not provided an allowance for uncollectible amounts.

Property and Equipment:

Property and equipment are recorded at cost.  Depreciation is computed using straight-line methods applied to individual property items based on estimated useful lives.

Revenue Recognition and Unearned Revenue:

Revenues from intellectual property licenses are recognized upon receipt. When intellectual property licenses are received under a contingent fee agreement with the law firm of Antonelli, Harrington & Thompson LLP, the applicable contingent legal expense is recorded as a cost of sale. In the event a non-exclusive intellectual property license is granted within the scope of a contracted project, ten percent (10%) of the contract amount is deemed to be payment for the license.  Revenue from software product licensing is recognized ratably over the license period.  Unearned revenue attributable to software product licensing was $11,446 and $9,423 for the quarters ended March 31, 2012 and 2011, respectively.

Solution services revenues consist primarily of professional services contracted to third party customers under contract for specific projects. Contracted projects that are fixed price are accounted for under the percentage-of-completion method of accounting. Revenue from contracted projects that are for provision of services is recognized at the time the service is provided. Revenue from setup fees, marketing and other services is recognized at the time the service is provided. Unearned revenue attributable to solution services revenues as $62,448 and $9,562 for the quarters ended March 31, 2012 and 2011, respectively.

At March 31, 2012, the Company had approximately $232,000 in unbilled revenue attributable to custom mobile apps and product customization services which are expected to be complete during the second quarter of 2012, an increase of $215,000 from unbilled revenue of $17,000 at March 31, 2011.
 
Software Development Costs:

The Company accounts for software development costs in accordance with ASC 985-20, “Costs of Computer Software to be Sold, Leased, or Otherwise Marketed”.  Costs incurred prior to the establishment of technological feasibility are expensed as incurred as research and development costs.  Costs incurred after establishing technological feasibility and before the product is released for sale to customers are capitalized.  These costs are amortized over three years and are reviewed for impairment at each period end.  Amortization expense approximated $95,110 and $55,969 in the first quarter of 2012 and 2011, respectively.
 
Realization of software development costs is dependent on the Company generating sufficient future profitability.  Although the Company expects to fully realize the software development costs, that expectation could change in the near term if estimates of future profitability are not achieved.

Long-Lived Assets:

The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10-35, “Impairment or Disposal of Long-lived Assets”.  This Statement requires that long-lived assets be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.  Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset.  If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset.  No impairment charges were incurred during the periods ended March 31, 2012 and December 31, 2011.

Stock-Based Compensation:

The Company accounts for stock-based compensation in accordance with ASC 718, “Compensation-Stock Compensation”. ASC 718 requires companies to measure the cost of employee services received in exchange for an award of equity instruments, including stock options, based on the grant-date fair value of the award and to recognize it as compensation expense over the period the employee is required to provide service in exchange for the award, usually the vesting period.

The Company uses the Black-Sholes model for determining the value of the options. One of the factors required to compute the options price is volatility of the stock price. The Company’s own stock commenced public trading in August, 2008; however due to initially thin trading activity, management determined that the technology sector fund XLK and its standard deviation would continue to be used to provide the volatility factor required to compute the option value.
 
Effect of Recently Issued Accounting Pronouncements
 
In December 2011, the FASB issued Accounting Standards Update No. 2011-11, “Balance Sheet (Topic 210), Disclosures about Offsetting Assets and Liabilities. The Boards initially proposed a joint model describing when it is appropriate to offset financial assets and liabilities on the balance sheet that would have been close to the more restrictive IFRS approach, but instead decided to focus on developing common disclosure requirements. New disclosures are required to enable users of financial statements to understand significant quantitative differences in balance sheets prepared under U.S. GAAP and IFRS related to the offsetting of financial instruments. The existing U.S. GAAP guidance allowing balance sheet offsetting, including industry-specific guidance, remains unchanged. The Company does not offset financial instruments and therefore does not expect the adoption of ASU 2011-11 to have a material effect on our financial statements.

In June 2011, the FASB issued Accounting Standards Update No. 2011-05, “Presentation of Comprehensive Income”. In December 2011, the FASB issued Accounting Standards Update No. 2011-12 deferring the effective date of ASU 2011-05. ASU 2022-05 amends the guidance in ASC 220 “Comprehensive Income” by eliminating the option to present components of other comprehensive income (OCI) in the statement of stockholders’ equity. Instead, the new guidance now requires entities to present all non owner changes in stockholders’ equity either as a single continuous statement of comprehensive income or as two separate but consecutive statements. The Company does not have other comprehensive income and therefore does not expect the adoption of ASU 2011-05 to have a material effect on our financial statements.

In May 2011, the FASB issued Accounting Standards Update No. 2011-04, “Fair Value Measurement”. This guidance amends the application of the “highest and best use” concept to be used only in the measurement of fair value of nonfinancial assets, clarifies that the measurement of the fair value of equity-classified financial instruments should be performed from the perspective of a market participant who holds the instrument as an asset, clarifies that an entity that manages a group of financial assets and liabilities on the basis of its net risk exposure can measure those financial instruments on the basis of its net exposure to those risks, and clarifies when premiums and discounts should be taken into account when measuring fair value. The fair value disclosure requirements also were amended. The Company is in the process of evaluating the impact the amended guidance will have on its financial statements.

 
 
18

 

ITEM 3 - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not required under Regulation S-K for “smaller reporting companies.”

ITEM 4 - CONTROLS AND PROCEDURES

a) Evaluation of disclosure controls and procedures.
 
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15 under the Securities Exchange Act of 1934 as of the end of the period covered by this Quarterly Report on Form 10-Q. In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.
 
 
Based on our evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of March 31, 2012, our disclosure controls and procedures are designed at a reasonable assurance level and are effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in SEC rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

(b) Changes in internal control over financial reporting.
 
There were no changes in our internal control over financial reporting that occurred during the quarter ended March 31, 2012 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 


 
19

 
PART II - OTHER INFORMATION
 
Item 1. Legal Proceedings

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business.  We are not currently aware of any such legal proceedings or claims that we believe will have, individually or in the aggregate, a material adverse effect on our business, financial condition or operating results.

We are currently a party to nineteen legal proceedings we initiated in the United States District Court Eastern District of Texas against thirty-four alleged infringers of our United States Patent #7,822,816. In each action, we claimed that each of defendants, directly or through intermediaries, made, has made, used, imported, provided, supplied, distributed, sold, and/or offered for sale products and/or systems that infringed one or more claims of United States Patent #7,822,816. We asked the Court for relief, including permanent injunctions, damages and costs we incurred because of the infringing activities, including interest and attorney fees. Any resulting litigation, however, will be subject to inherent uncertainties and the favorable outcome of any litigation is inestimable.

A summary of the legal proceedings initiated in 2011 and 2012 by the Company and their status is as follows:
 
Filing Date
Defendant
Case Number
Status
Date of Disposition (if any)
4-Mar-11
Blue Shoe Mobile Solutions, LLC
6:11-CV-101
(b)
16-Aug-11
4-Mar-11
Brazos Technology Corporation
6:11-CV-101
(b)
30-Nov-11
4-Mar-11
On The Spot Systems, Inc.
6:11-CV-101
(b)
19-Jul-11
4-Mar-11
Formstack, LLC
6:11-CV-101
(b)
21-Dec-11
18-Apr-11
Canvas Solutions, Inc.
6:11-CV-194
(b)
3-Oct-11
18-Apr-11
GeoAge, Inc.
6:11-CV-194
(a)
30-Jun-11
18-Apr-11
Kony Solutions, Inc.
6:11-CV-194
(b)
21-Sep-11
18-Apr-11
Widget Press, Inc.
6:11-CV-194
(a)
6-Jul-11
18-Apr-11
Pogo Corporation
6:11-CV-194
(a)
30-Jun-11
18-Apr-11
SWD Interactive, LLC
6:11-CV-194
(a)
11-Aug-11
6-Jun-11
Agilis Systems, LLC
6:11-CV-287
Open
N/A
6-Jun-11
Antenna Software, Inc.
6:11-CV-287
(b)
12-Apr-12
6-Jun-11
Cengea Solutions, Inc.
6:11-CV-287
(b)
29-Sep-11
6-Jun-11
Data Systems International, Inc.
6:11-CV-287
(b)
28-Nov-11
6-Jun-11
Environmental Systems Research Institute, Inc.
6:11-CV-287
Open
N/A
6-Jun-11
Invensys Systems, Inc. (d/b/a Invensys Operations Management)
6:11-CV-287
Open
N/A
6-Jun-11
TrueContext Mobile Solutions Corporation
6:11-CV-287
Open
N/A
6-Jun-11
Spring Wireless USA, Inc.
6:11-CV-287
Open
N/A
6-Jun-11
Zerion Software, Inc.
6:11-CV-287
(b)
4-Jan-12
6-Jun-11
BizSpeed, Inc.
6:11-CV-287
Open
N/A
6-Jun-11
Syclo, LLC
6:11-CV-287
(b)
1-Nov-11
6-Jun-11
Xora, Inc.
6:11-CV-287
Open
N/A
6-Jun-11
Spira Data Corp.
6:11-CV-287
Open
N/A
6-Jun-11
Survey Analytics LLC
6:11-CV-287
(b)
3-Jan-12
6-Jun-11
The DataMax Software Group Inc.
6:11-CV-287
Open
N/A
6-Jun-11
Ventyx Inc.
6:11-CV-287
Open
N/A
6-Jun-11
Air2Web Inc.
6:11-CV-287
Open
N/A
6-Jun-11
General Data Company, Inc.
6:11-CV-287
Open
N/A
6-Jun-11
RealTime Results, LLC
6:11-CV-287
Open
N/A
6-Jun-11
Millennium Information Technology, Inc. (d/b/a MIT Systems, Inc.)
6:11-CV-287
Open
N/A
15-Sep-11
AT&T Inc.
6:11-CV-490
(a)
19-Dec-11
15-Sep-11
AT&T Mobility LLC
6:11-CV-490
(b)
2-Feb-12
15-Sep-11
SalesForce.com, Inc.
6:11-CV-490
(b)
3-Jan-12
15-Sep-11
Dell Inc dba Dell Services
6:11-CV-490
(a)
4-Apr-12
15-Sep-11
Groupon, Inc.
6:11-CV-490
(b)
19-Apr-12
15-Sep-11
Living Social, Inc.
6:11-CV-490
(b)
3-Jan-12
15-Sep-11
Citigroup Inc.
6:11-CV-490
Open
N/A
3-Oct-11
Whoop, Inc.
6:11-CV-523
Open
N/A
12-Dec-11
Whoop Partners, LLC
6:11-CV-523
Open
N/A
21-Dec-11
American Airlines, Inc.
6:11-CV-685
Open
N/A
21-Dec-11
Avis Rent A Car System, LLC
6:11-CV-686
Open
N/A
21-Dec-11
Continental Airlines, Inc.
6:11-CV-687
Open
N/A
21-Dec-11
The Hertz Corporation
6:11-CV-688
(b)
4-Apr-12
21-Dec-11
Hipmunk, Inc.
6:11-CV-689
Open
N/A
21-Dec-11
Hotels.com, L.P.
6:11-CV-690
(b)
9-Apr-12
21-Dec-11
Priceline.com Incorporated
6:11-CV-691
(b)
9-Apr-12
21-Dec-11
Southwest Airlines Co.
6:11-CV-692
Open
N/A
21-Dec-11
Travelocity.com LP
6:11-CV-693
(b)
9-Apr-12
21-Dec-11
United Air Lines, Inc.
6:11-CV-694
Open
N/A
30-Jan-12
Facebook, Inc.
6:12-CV-44
Open
N/A
30-Jan-12
Hyatt Corporation
6:12-CV-45
Open
N/A
30-Jan-12
newegg, Inc.
6:12-CV-46
Open
N/A
30-Jan-12
Wal-Mart Stores, Inc.
6:12-CV-47
Open
N/A
30-Jan-12
YELP! INC.
6:12-CV-48
(b)
9-Apr-12
17-Feb-12
GEICO Insurance Agency, Inc.
6:12-CV-74
Open
N/A
17-Feb-12
GEICO Casualty Company and Government Employees Insurance Company
6:12-CV-74
Open
N/A
17-Feb-12
Marriott International, Inc.
6:12-CV-76
Open
N/A
27-Feb-12
AOL INC.
6:12-CV-91
Open
N/A
27-Feb-12
Inter-continental Hotels Corporation
6:12-CV-92
Open
N/A
27-Feb-12
Six Continents Hotels, Inc.
6:12-CV-92
Open
N/A
23-Mar-12
Bank of America Corporation and Bank of America, N.A.
6:12-CV-193
Open
N/A
23-Mar-12
MovieTickets.com, Inc.
6:12-CV-194
Open
N/A
         
 
(a)     Lawsuit dismissed without prejudice.
     
 
(b)     Lawsuit dismissed with prejudice pursuant to a settlement agreement.
 
 
Item 1A. Risk Factors
 
Not required under Regulation S-K for “smaller reporting companies.”
 
20

 


Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 

Stock issuances

The Company issued 3,120,833 shares of compensation shares to employees in lieu of $171,646 cash compensation for services rendered during the fourth quarter of 2011 which had been recorded at a value of $3,121 in stock based compensation based upon individual tax elections made by each recipient. The shares were awarded on Restricted Stock Agreements which have a six month time lapse restriction and are subject to forfeiture upon voluntary termination of employment.

The Company’s independent directors annual compensation is $16,000 to be paid quarterly in restricted stock. The Company issued the directors 363,635 shares of restricted stock on January 1, 2012 for their fourth quarter 2011 compensation. The Company recorded $4,000 in stock based compensation for each of its five independent directors.

The Company issued 1,850,000 shares of restricted common stock to a consulting firm in exchange for investor relations services valued at $168,500 to be rendered between February and August, 2012. The service agreement calls for 1,350,000 shares to be issued irrevocably and 100,000 shares per month for the following five months, which shares shall be deemed earned as of the first working day of each month. If the Company terminates the agreement prior to the fifth month of the agreement, the consulting firm shall only earn the shares prior to the termination. During the term of the agreement, the consulting firm is entitled to receive an additional 1,500,000 share by meeting specific goals requiring substantial effort. As of May 4, 2012, the consulting firm is not entitled to any bonus shares.

The Company issued 940,734 shares of restricted stock upon final conversion of the Convertible Debentures Series 2010. The Company issued 6,884,791 shares of restricted stock for principal and 273,625 shares of restricted stock for accrued interest upon conversion of 2011 Class A Debentures. The Company issued 6,500,000 shares of restricted stock for principal and 179,097 shares of restricted stock for accrued interest upon conversion of 2011 Class B Debentures.

February 2012 private placement

On February 17, 2012, the Company issued (i) convertible debentures in the aggregate principal amount of $500,000 (the “Debentures”) and (ii) Series C warrants (the “Warrants”) to purchase shares of common stock of the Company (“Common Stock”) to certain investors (the “Investors”) for aggregate cash proceeds of $180,000 and the exchange of $320,000 in previously issued promissory notes.  There were four Investors, who are all directors of the Company.

The Debentures accrue interest at an annual rate of 8%, which will be paid quarterly exclusively from the Debenture Account (as hereinafter defined). Principal on the Debentures will be paid quarterly, on a pro rata basis with all Debentures, as the Debenture Account permits, but only after all accrued interest has been paid. The Debenture Account is a bank account established with a financial institution for the deposit of 25% of any funds the Company receives from any judgment or settlement in any patent infringement cases involving United States Patent Number 7,822,816.

The Debentures mature on December 31, 2019, to the extent not previously repaid.  Any Debentures that are outstanding on the maturity date that have not been repaid from the Debenture Account will be repaid by the issuance of such number of shares of Common Stock equal to the outstanding principal and/or accrued interest divided by the volume weighted average price per share of the Company’s Common Stock for the three trading days prior to the maturity date (the “Conversion Price”).

The Investor has the right, at any time after December 31, 2017, to require the Debentures to be repaid in full by cash from the Debenture Account, and to the extent such cash is not available, by shares of Common Stock at the Conversion Price.  The Company has the right, at any time after December 31, 2018, to require the Debentures to be repaid in full by cash, shares of Common Stock at the Conversion Price, or a combination of cash and shares of Common Stock.

The Warrants are exercisable at an exercise price of $0.10 per share until the earlier of December 31, 2019 or when the Investor no longer holds any Debentures. The Warrants are also exercisable on a cashless basis at any time.  The number of shares of Common Stock issuable upon exercise of the Warrants is equal to 50% of the then outstanding principal amount of the Debenture held by such Investor divided by the Conversion Price.

March 2012 private placement

Between March 26 and March 31, 2012, the Company issued an aggregate of nine units (“Units”) to certain investors (the “Purchasers”) for aggregate cash proceeds of $225,000 (the “Financing”).
 
Each Unit had a purchase price of $25,000 per Unit and consisted of Two Hundred Fifty Thousand (250,000) shares of the Company’s common stock, $0.01 par value (the “Common Stock”) and Series D Warrant to purchase Two Hundred Fifty Thousand (250,000) shares of Common Stock (the “Warrants”). The Warrants have an exercise price of $0.15 per share of Common Stock and will be exercisable until December 31, 2017. The Warrants may be exercised by the Purchasers by cashless exercise. In connection with the Financing, the Company granted each Purchaser registration rights upon the occurrence of a specified event.  
 
* All of the above offerings and sales were deemed to be exempt under either rule 506 of Regulation D and Section 4(2) or Rule 902 of Regulation S of the Securities Act of 1933, as amended. No advertising or general solicitation was employed in offering the securities. The offerings and sales were made to a limited number of persons, all of whom were accredited investors, business associates of MacroSolve or executive officers of MacroSolve, and transfer was restricted by MacroSolve in accordance with the requirements of the Securities Act of 1933. In addition to representations by the above-referenced persons, we have made independent determinations that all of the above-referenced persons were accredited or sophisticated investors, and that they were capable of analyzing the merits and risks of their investment, and that they understood the speculative nature of their investment. Except as expressly set forth above, the individuals and entities to which we issued securities as indicated in this section are unaffiliated with us.
 
 
21

 
 
Item 3. Defaults Upon Senior Securities
 
None.

Item 4. Mine Safety Disclosures

None.

Item 5. Other Information.
 
None.

Item 6. Exhibits
 
31.01
Certification of Chief Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31.02
Certification of Chief Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32.01
Certifications of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

101 INS
XBRL Instance Document*

101 SCH
XBRL Schema Document*

101 CAL
XBRL Calculation Linkbase Document*

101 LAB
XBRL Labels Linkbase Document*

101 PRE
XBRL Presentation Linkbase Document*

101 DEF
XBRL Definition Linkbase Document*


*
The XBRL related information in Exhibit 101 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to liability of that section and shall not be incorporated by reference into any filing or other document pursuant to the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing or document.

 
22

 


SIGNATURES

 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
MACROSOLVE, INC.
 
       
Date: May 7, 2012
By:
/s/ STEVE SIGNOFF
 
   
Steve Signoff
 
   
Chief Executive Officer (Principal Executive Officer)
 
       
       
Date: May 7, 2012
By:
/s/ KENDALL CARPENTER
 
   
Kendall Carpenter
 
   
Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer)
 

 

 
 
23