UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 8-K/A

CURRENT REPORT


Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):  Oct. 28, 2011


Convenientcast, Inc.

(Exact name of registrant as specified in its charter)


Nevada

 

001-32032

 

83-0375241

(State or other jurisdiction

 

(Commission

 

(IRS Employer

of incorporation)

 

File Number)

 

Identification Number)


132 E. Northside Dr. Suite C Clinton, MS

 

39056

(Address of principal executive offices)

 

(Zip Code)

 

 

 

1174 Manitou Dr., PO Box 363, Fox Island, WA

 

98333

(Address of former principal executive offices)

 

(Zip Code)


Registrant’s telephone number, including area code:   (601) 488-4360


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:


      .    Written communications pursuant to Rule 425 under the Securities Act

      .    Soliciting material pursuant to Rule 14a-12 under the Exchange Act

      .    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act

      .    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act





Item 1.01 Entry into a Material Definitive Agreement.


On Oct. 28, 2011, Convenientcast, Inc. (“Convenientcast”) entered into an exchange agreement to purchase 100% of the outstanding shares of DSD Network of America, Inc.(“DSD”) in exchange for 40,000,000 common shares of Convenientcast stock.  DSD  is now a wholly-owned subsidiary of Convenientcast and Convenientcast has acquired the business and operations of DSD.  The Exchange Agreement contains customary representations, warranties, and conditions.    


DSD (also referred to as “the Company”) is an existing business that launched its Lean Slow Motion PotionTM brand relaxation beverage in September of 2009. Based in Clinton, Mississippi and registered in the state of Nevada, the Company reflects a brand rooted in hip-hop culture that is influenced by a multitude of iconic rap music artists and high profile professional athletes. The three uniquely formulated Lean flavors consist of a blend of calming herbs with natural sweeteners to provide a better alternative to alcohol or over the counter cough medicines when it’s time to naturally unwind. After a difficult day – Lean. When you need to relax – Lean.  


The soft drink industry has generated more than $40 billion annually since 2002 and is projected to grow to nearly $47 billion by 2015. “IBISWorld. “Soft Drink Production in the US Industry Report.” Obtained June 2010.” Although the “get your lean on” cultural phenomenon is relatively young, several companies have already ventured into the market in recent years with beverages in an attempt to capture the market. These include Innovative Beverage Group, Inc.; Funktional Beverages, Inc.; Katalyst Beverage Corp.; Revolt Distribution, Inc.; Next Generation Waters, Inc.; VIB Holdings, LLC; BeBevCo, Inc.; The Chill Group, Inc.; Boisson Slow Cow, Inc.; Sarpes Beverages, LLC. The Company’s research reveals that consumers are seeking a beverage in this category that is tied closely with hip-hop and rap, has strong physical affects without the dangerous side effects of cough-syrup laced drinks, and is available in multiple flavors. The research was completed by Mr. Moran himself during a series of surveys from 2000 – 2003 while working on his Masters Thesis in college and Mr. Moran is also basing this on his personal experience.  DSD is perfectly positioned to be a leader this market with its Lean Slow Motion PotionTM beverages, providing a safe alternative for people who want to “get their lean on” without consuming dangerous or potentially harmful chemicals.


DSD uses a variety of marketing channels to promote its relaxation beverage.  Creating a sales force to secure partnerships with distributors has been essential to generating recognition at the retail level.  The Company additionally offers its retailers marketing materials including posters, display racks, and other point-of-sale items.  This will comprise half of the Company’s overall marketing budget.  To brand the product among consumers, the Company has allocated 20% of its budget to radio promotions, 10% toward online marketing and social networking, and nominal amounts for billboard and promotion vehicle.  The Company will additionally hire celebrities to the promote the brand and will pay them a promotional services fee ranging from ten cents up to fifty cents per case (1% to 5% of the case cost) sold in varying markets where the celebrity’s likeness is used. The Company has had agreements with Swisha House Entertainment of Houston, Texas during the 2009 and year end 2010 but the contract since then has been terminated. DSD has plans to contact additional rap artists’ agents and management groups throughout the next 12 months to discuss mutually beneficial contractual endorsements.


DSD has identified the need for a relaxation beverage in response to a lack of market presence for such a product.  In contrast to the multiple energy drinks that exist today, the Company’s Lean Slow Motion PotionTM elicits a different kind of mindset. The active ingredients in Lean Slow Motion Potion are melatonin, rose hips and valerian root.  Although there are numerous online journals and texts available that speaks on the topics of these ingredients.  We have included a single quote regarding each ingredient from two of the more notable online health/wellness websites.  WebMD website (www.WebMD.com) makes the following comment regarding two active ingredients that are found in Lean, Melatonin supplements are sometimes used to treat jet lag or sleep problems (insomnia).” “There are probably 40 or 50 different herbs on the market that advertise that they really do something for sleep. There are only four or five that actually have any significant scientific data behind them. Valerian is a big one.”  Furthermore, the website www.HealthLine.com  made the following comments about the herb Rose Hips, “can also soothe the nervous system and relieve exhaustion.”  


The drink’s premium relaxation formula was developed by a registered pharmacist with a commensurate understanding of the demands of street life.  Lean is a safe and satisfying mix of pharmaceutical grade herbs and syrup-based flavors to give the consumer “functional relaxation.”  Lean additionally features a unique link to rap and hip-hop music and culture, which is reflected in its marketing.  


With a clear brand identity and current roster of distribution partners, the Company earns revenue through the wholesale of its products.  The Company also expects to generate revenue by offering advertising space on its cans and on its website.  DSD specifically offers three packages – a platinum package, gold package, and silver package that offer advertisers different levels of marketing.  From among these packages, customers can choose whether they’d like to place banners ads on the Company’s website or have their name, logo, and website featured on a Lean can, among other options.



2




Product Description


The Company’s Lean Slow Motion PotionTM is a potent yet refreshing carbonated beverage that is naturally sweetened.  With elements such as Acai Berry, Valerian Root, Rose Hips, and Melatonin, Lean beverages relieve everyday stress by creating an almost immediate sense of relaxation.  Lean is available in three flavors – Purp, Yella, and Easta Pink.  Served chilled straight up, over ice, blended, or in various cocktail combinations, Lean Slow Motion PotionTM can appease a variety of personal tastes.  


Purp resembles a light grape soda with aromatic hints of two novel ingredients that drinkers are typically unable to pinpoint, but yet still enjoy.  Focused on the more traditional Texas-based consumer, the raw mix is enhanced with a special syrup concentrate to take the edge off.  A number of popular Texas rap stars, particularly Houston artists, have made this flavor the most well-known among hip hop fans worldwide as the name “Purp” has been used in more songs online, on the radio, and in music videos – more than any other relaxation beverage brand flavor on the market today. **


Yella is a mixture of two natural wild backwoods-grown Southern flavors enhanced by a light pineapple base.  This Memphis-, Tennessee born flavor includes a robust honeysuckle-like sweetener.  This flavor was derived from the wildly popular lyrics of the Oscar Academy Award-winning rap group Three 6 Mafia, that repeatedly mention how they prefer sipping on that “Yella Yella” beverage to get them in the artistic zone and a steady, relaxed state of mind. **


Easta Pink combines strawberry cotton candy with two popular flavors loved by children and adults alike.  Inspired by repeat multi-platinum album selling and Grammy Award-winning rap artist DeWayne Michael Carter (aka Lil Wayne) of New Orleans, this mixture reveals a triple flavor combination including special syrup, Lil Wayne gives accolades to this concoction of Lean flavors as being his most favorite, with Purp being second.  He single-handedly popularized the term Easta Pink in many of his hit songs while performing live worldwide and in multiple music videos aired on the MTV, VH1, and BET cable networks. **


**No proprietary or intellectual property of these artists is used.   The terminology that the artists use are slang terminologies that we have happened to have trademarked such as Lean Slow Motion Potion or have created sub-category brand names for in the form of a flavor description as it pertains to Purp, Yella and Easta Pink.


List of States Dewmar has/had Distributors

·

Arkansas (AR)

·

Florida (FL)

·

Iowa (IA)

·

Illinois (IL)

·

Louisiana (LA)

·

Massachusetts (MA)

·

Maryland (MD)

·

Michigan (MI)

·

Minnesota (MN)

·

Missouri (MO)

·

Mississippi (MS)

·

North Carolina (NC)

·

Nebraska (NE)

·

New York(NY)

·

Pennsylvania (PA)

·

South Carolina (SC)

·

Tennessee (TN)

·

Texas (TX)

·

Virginia (VA)



3




AUDITED FINANCIAL STATEMENTS OF ACQUISITION CANDIDATE

DSD NETWORK OF AMERICA, INC.


(formerly DEWMAR INTERNATIONAL BMC, INC.)

Report of Independent Registered Public Accounting Firm


To the Board of Directors and

Stockholders of DSD Network of America, Inc.


We have audited the accompanying balance sheets of DSD Network of America, Inc. (formerly Dewmar International BMC, INC.), (the ”Company”) as of November 30, 2010 and 2009, and the related statements of income, stockholders’ equity (deficit) and cash flows for each of the years in the period ended November 30, 2010 and the period March 13, 2009 (inception) through November 30, 2009. The Company’s management is responsible for these financial statements. Our responsibility is to express an opinion on these financial statements based on our audits.


We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.


In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of DSD Network of America, Inc. as of November 30, 2010 and 2009, and the results of its operations and its cash flows for each of the years in the period ended November 30, 2010 and the period March 13, 2009 (inception) through November 30, 2009 in conformity with accounting principles generally accepted in the United States of America.


The accompanying financial statements have been prepared assuming DSD Network of America, Inc. will continue as a going concern.  As more fully discussed in Note 3 to the financial statements, the Company has incurred net losses since inception and will need to secure new financing or additional working capital in order to pay its obligations.  These conditions raise substantial doubt about the Company’s ability to continue as a going concern.  Management’s plan as to these matters is also described in Note 3. These financial statements do not include adjustments that might result from the outcome of this uncertainty.


/s/ LL Bradford & Company LLC


Las Vegas, Nevada

March 29, 2011 (except for Note 13 as to which date is September 14, 2011)



4




DSD NETWORK OF AMERICA, INC.

(formerly DEWMAR INTERNATIONAL BMC, INC.)

BALANCE SHEETS

 

 

 

 

 

 

 

 

 

 

 

 

 

November 30,

2010

 

November 30,

2009

ASSETS

 

 

 

 

 

 

 

 

 

 

 

Current assets

 

 

 

 

 

Cash

$

242,644

$

129,532

 

Accounts receivable

 

117,342

 

161,086

 

Inventory

 

85,382

 

135,101

 

Prepaid expenses

 

6,689

 

6,681

 

 

Total current assets

 

452,057

 

432,400

 

 

 

 

 

 

 

 

Fixed assets, net

 

11,642

 

-

 

 

 

 

 

 

 

 

Total assets

$

463,699

$

432,400

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS' DEFICIT

 

 

 

 

 

 

 

 

 

 

 

Current liabilities

 

 

 

 

 

Accounts payable and accrued liabilities

$

273,242

$

306,991

 

Current portion of long-term debt

 

5,608

 

33,156

 

 

Total current liabilities

 

278,850

 

340,147

 

 

 

 

 

 

 

 

Notes payable

 

384,122

 

148,251

 

 

 

 

 

 

 

 

Total liabilities

 

662,972

 

488,398

 

 

 

 

 

 

 

 

Stockholders' deficit

 

 

 

 

 

Preferred stock; $0.001 par value; 25,000,000 shares authorized, no shares issued and outstanding

 

-

 

-

 

Common stock; $0.001 par value; 100,000,000 shares authorized, 75,000 shares issued and outstanding

 

75

 

75

 

Additional paid-in capital

 

-

 

-

 

Accumulated deficit

 

(199,348)

 

(56,073)

 

 

Total stockholders' deficit

 

(199,273)

 

(55,998)

 

 

 

 

 

 

 

 

Total liabilities and stockholders' deficit

$

463,699

$

432,400




5




DSD NETWORK OF AMERICA, INC.

(formerly DEWMAR INTERNATIONAL BMC, INC.)

STATEMENTS OF OPERATIONS

 

 

 

 

 

 

 

 

 

 

 

 

 

From March 13,

2009

 

 

 

 

 

 

(inception) to

 

 

 

 

November 30,

2010

 

November 30,

2009

Revenues

 

 

 

 

 

 

Sales, net of discounts

 

$

1,106,903

$

405,951

 

Cost of goods sold

 

 

500,026

 

191,147

Gross profit

 

 

606,877

 

214,804

 

 

 

 

 

 

 

Operating expenses

 

 

 

 

 

 

Occupancy and related expenses

 

 

37,736

 

17,872

 

Marketing and advertising

 

 

63,402

 

17,077

 

Research and development

 

 

650

 

8,089

 

General and administrative

 

 

518,123

 

197,627

 

Depreciation

 

 

1,663

 

-

Total operating expenses

 

 

621,574

 

240,665

Loss from operations

 

 

(14,697)

 

(25,861)

 

 

 

 

 

 

 

Interest expense

 

 

(128,738)

 

(30,220)

Interest income

 

 

160

 

8

 

 

 

 

 

 

 

Loss from operations before income taxes

 

 

(143,275)

 

(56,073)

Provision for income taxes

 

 

-

 

-

Net loss

 

 

(143,275)

 

(56,073)

 

 

 

 

 

 

 

Net loss per common share - basic and fully diluted

 

$

(1.91)

$

(0.75)

 

 

 

 

 

 

 

Weighted average common shares outstanding -basic and diluted

 

 

75,000

 

75,000




6




DSD NETWORK OF AMERICA, INC.

(formerly DEWMAR INTERNATIONAL BMC, INC.)

 STATEMENTS OF STOCKHOLDERS' DEFICIT

 

 

 

 

 

 

 

Total

 

Common Stock

 

Accumulated

 

Stockholders'

 

Shares

 

Amount

 

Deficit

 

Deficit

Balance, March 13, 2009 (inception)

-

$

-

$

-

$

-

 

 

 

 

 

 

 

 

Issuance of stock to founders for services at $0.001 per share

75,000

 

75

 

-

 

75

 

 

 

 

 

 

 

 

Net loss

-

 

-

 

(56,073)

 

(56,073)

 

 

 

 

 

 

 

 

Balance, November 30, 2009

75,000

 

75

 

(56,073)

 

(55,998)

 

 

 

 

 

 

 

 

Net loss

-

 

-

 

(143,275)

 

(143,275)

 

 

 

 

 

 

 

 

Balance, November 30, 2010

75,000

$

75

$

(199,348)

$

(199,273)




7




DSD NETWORK OF AMERICA, INC.

(formerly DEWMAR INTERNATIONAL BMC, INC.)

STATEMENTS OF CASH FLOWS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From March 13,

2009

 

 

 

 

 

 

 

(inception) to

 

 

 

 

 

November 30,

2010

 

November 30,

2009

 

 

 

 

 

 

 

 

Cash flows from operating activities:

 

 

 

 

 

Net loss

$

(143,275)

$

(56,073)

 

Adjustments to reconcile net loss to net cash

 

 

 

 

 

used by operating activities:

 

 

 

 

 

 

Depreciation

 

1,663

 

-

 

 

Share-based compensation

 

-

 

75

 

Changes in operating assets and liabilities:

 

 

 

 

 

 

Accounts receivable

 

43,744

 

(161,086)

 

 

Inventory

 

49,719

 

(135,101)

 

 

Prepaid expenses

 

(8)

 

(6,681)

 

 

Accounts payable and accrued liabilities

 

(33,749)

 

306,991

 

 

 

Net cash used by operating activities

 

(81,906)

 

(51,875)

 

 

 

 

 

 

 

 

Cash flows from investing activities:

 

 

 

 

 

Purchase of fixed assets

 

(13,305)

 

-

 

 

 

Net cash used by investing activities

 

(13,305)

 

-

 

 

 

 

 

 

 

 

Cash flows from financing activities:

 

 

 

 

 

Proceeds from notes payable

 

208,323

 

181,407

 

Principal payments on notes payable

 

-

 

-

 

 

 

Net cash provided by financing activities

 

208,323

 

181,407

 

 

 

 

 

 

 

 

Net change in cash

 

113,112

 

129,532

 

 

 

 

 

 

 

 

Cash, beginning of period

 

129,532

 

-

 

 

 

 

 

 

 

 

Cash, end of period

$

242,644

$

129,532

 

 

 

 

 

 

 

 

Supplemental disclosure of cash flow information:

 

 

 

 

 

Interest paid

$

128,738

$

30,220

 

Taxes paid

$

-

$

-





8



1.

DESCRIPTION OF BUSINESS


DSD Network of America, Inc. (formerly Dewmar International BMC, INC.), (the Company) launched its Lean Slow Motion Potion brand relaxation beverage in September of 2009. Based in Clinton, Mississippi and incorporated in the state of Nevada on March 13, 2009, the Company reflects a brand rooted in hip-hop culture that is influenced by a multitude of iconic rap music artists and high profile professional athletes. The three uniquely formulated Lean flavors consist of a blend of calming herbs with natural sweeteners to provide a better alternative to alcohol or over the counter cough medicines when it’s time to naturally unwind. After a difficult day – Lean. When you need to relax – Lean.


The soft drink industry has generated more than $40 billion annually since 2002 and is projected to grow to nearly $47 billion by 2015. Although the “get your lean on” cultural phenomenon is relatively young, several companies have already ventured into the market in recent years with beverages in an attempt to capture the market. The Company’s research reveals that consumers are seeking a beverage in this category that is tied closely with hip-hop and rap, has strong physical effects without the dangerous side effects of cough-syrup laced drinks, and is available in multiple flavors. The Company is perfectly positioned to be a leader this market with its Lean Slow Motion Potion beverages, providing a safe alternative for people who want to get their lean on without consuming dangerous or potentially harmful chemicals.


The Company uses a variety of marketing channels to promote its relaxation beverage. Creating a sales force to secure partnerships with distributors has been essential to generating recognition at the retail level. The Company additionally offers its distributors brand manager personnel support, marketing materials including posters, cooler stickers, and other point-of-sale items. This will comprise half of the Company’s overall marketing budget. To brand the product among consumers, the Company has allocated 20% of its budget to radio promotions, 10% toward online marketing and social networking, and nominal amounts for billboard and promotion vehicle. The Company will additionally hire celebrities to the promote the brand and will pay them a promotional services fee ranging from ten cents up to fifty cents per case (1% to 5% of the case cost) sold in varying markets where the celebrity’s likeness is used.


The Company has identified the need for a relaxation beverage in response to a lack of market presence for such a product. In contrast to the multiple energy drinks that exist today, the Companys Lean Slow Motion Potion elicits a different kind of mindset. The drinks premium relaxation formula was developed by a registered pharmacist with a commensurate understanding of the trends of urban sub-drug culture that has potential to harm communities. Lean is a safe and satisfying mix of pharmaceutical grade herbs and syrup-based flavors to give the consumer “functional relaxation.” Lean additionally features a unique link to rap and hip-hop music and culture, which is reflected in its marketing.


2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


Use of Estimates - The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.  Actual results could differ from those estimates.


Cash and Cash Equivalents - Cash and cash equivalents consist primarily of cash on deposit, certificates of deposit, money market accounts, and investment grade commercial paper that are readily convertible into cash and purchased with original maturities of three months or less.  


Inventory - Inventory is stated at the lower of first-in, first-out (FIFO) or market, including provisions for spoilage commensurate with known or estimated exposures which are recorded as a charge to Cost of goods sold during the period spoilage is incurred.  


Fixed Assets - Leasehold improvements, property and equipment are stated at cost less accumulated depreciation.  Expenditures for property acquisitions, development, construction, improvements and major renewals are capitalized.  The cost of repairs and maintenance is expensed as incurred.  Depreciation is provided principally on the straight-line method over the estimated useful lives of the assets, which are generally 5 to 10 years.  Leasehold improvements are amortized over the shorter of the lease term, which generally includes reasonably assured option periods, or the estimated useful lives of the assets.  Upon sale or other disposition of a depreciable asset, cost and accumulated depreciation are removed from the accounts and any gain or loss is reflected in ”Gain or Loss from Operations”.


The estimated useful lives are:


 

 

 

Leasehold improvements and buildings

 

5-20 years

Furniture and fixtures

 

3-10 years

Equipment

 

3-7 years




9



The Company periodically evaluates whether events and circumstances have occurred that may warrant revision of the estimated useful lives of fixed assets or whether the remaining balance of fixed assets should be evaluated for possible impairment.  The Company uses an estimate of the related undiscounted cash flows over the remaining life of the fixed assets in measuring their recoverability.


Long-Lived Assets - Long-lived assets are evaluated when events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable through the estimated undiscounted future cash flows from the use of these assets.  When any such impairment exists, the related assets will be written down to fair value.


Revenue Recognition Policy - Revenue from sales is recognized when products are sold.  The Company reduces revenue by sales returns and sales discounts.


Costs and expenses are recognized during the period in which they are incurred.


Advertising Expense - The Company recognizes advertising expense as incurred.  The Company recognized advertising expense totaling $63,402 and $17,077 for the years ended November 30, 2010 and 2009, respectively.


Research and Development - The Company may engage in a variety of research and development activities. These activities would primarily involve the development of new products, improvement of existing products, improvement and the modernization of the production processes, and the development and implementation of new technologies to enhance the quality and value of both current and future product lines.  Consumer research is excluded from research and development costs and included in marketing costs. Research and development costs during the years ended November 30, 2010 and 2009 were $650 and $8,089, respectively.


Income Taxes - The Company accounts for its income taxes in accordance with FASB ASC 740, which requires recognition of deferred tax assets and liabilities for future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax credit carry-forwards.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment date.


Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial statement purposes and the amounts used for income tax purposes. 


 Fair Value of Financial Instruments - FASB ASC 825, “Disclosure About Fair Value of Financial Instruments,” requires the Company to disclose, when reasonably attainable, the fair market values of its assets and liabilities which are deemed to be financial instruments.  As of November 30, 2010 and 2009, the carrying amounts and estimated fair values of the Company’s financial instruments approximate their fair value due to the short-term nature of such financial instruments.


Share-Based Compensation - In December 2009, the FASB issued FASB ASC 718, “Share-Based Payment”, which requires all share-based payments to employees, including grants of Company stock options to Company employees, as well as other equity-based compensation arrangements, to be recognized in the financial statements based on the grant date fair value of the awards.  Compensation expense is generally recognized over the vesting period.  During the years ended November 30, 2010 and 2009, the Company recognized share-based compensation expense totaling $-0- and $75, respectively.  See Note 9 for further discussion.


Earnings (Loss) per Share - Basic earnings (loss) per share exclude any dilutive effects of options, warrants and convertible securities. Basic earnings (loss) per share, is computed using the weighted-average number of outstanding common stock during the applicable period.  Diluted earnings per share, is computed using the weighted-average number of common and common stock equivalent shares outstanding during the period.  Common stock equivalent shares are excluded from the computation if their effect is antidilutive.  For the years ended November 30, 2010 and 2009, the Company had no common stock equivalent shares which were considered antidilutive and excluded from the earnings (loss) per share calculations.


Concentration of Credit Risk for Cash Held at Banks - The Company maintains cash balances at an institution that is insured by the Federal Deposit Insurance Corporation up to $250,000.  No amounts were in excess of the federally insured program for the years ended November 30, 2010 and 2009.


Concentration of Risk - The Company’s operations and future business model are dependent in a large part on the Company’s ability to execute its business model.  The Company’s inability to meet its sales objectives may have a material adverse effect on the Company’s financial condition.



10




Geographic Concentration - As of November 30, 2010, most of the Company’s sales are derived from beverage distributors located in the Southern region of the United States.  This concentration of sales may have a negative impact on total sales in the event of a decline in the local economies.


Insurance Liability - The Company maintains insurance policies for general liability and property damage.  Pursuant to these policies, the Company is responsible for losses up to certain limits and is required to estimate a liability that represents the ultimate exposure for aggregate losses below those limits.  No liability exists as of November 30, 2010 and 2009, but in the event a liability is incurred, the amount will be based on management’s estimates of the ultimate costs to be incurred to settle known claims and claims not reported as of the balance sheet date.  Any future estimated liability may not be discounted and may be based on a number of assumptions and factors, including historical trends, actuarial assumptions, and economic conditions.  If actual trends differ from the estimates, future financial results could be impacted.


Subsequent Events - The Company has evaluated subsequent events through March 30, 2011, the date it filed its report for the year ended November 30, 2010 with the SEC.


New Accounting Pronouncements - In April 2010, the FASB (Financial Accounting Standards Board) issued Accounting Standards Update 2010-13 (ASU 2010-13), Compensation-Stock Compensation (Topic 718): Effect of Denominating the Exercise Price of a Share-Based Payment Award in the Currency of the Market in Which the Underlying Equity Security Trades - a consensus of the FASB Emerging Issues Task Force.  The amendments in this Update are effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2010.  Earlier application is permitted.  The Company does not expect the provisions of ASU 2010-13 to have a material effect on the financial position, results of operations or cash flows of the Company.


In January 2010, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2010-06, Improving Disclosures about Fair Value Measurements, which requires entities to disclose separately the amount and reasons behind significant transfers in and out of Levels 1 and 2, disclose the fair value measurements for each class of assets and liabilities and disclose the inputs and valuation techniques used to measure both recurring and nonrecurring activities under Levels 2 and 3.  The new disclosure requirements are effective for interim and annual reporting periods beginning after December 15, 2009.  The ASU also requires that reconciliations for fair value measurements using significant unobservable inputs (Level 3) should separately present significant information on a gross basis. This Level 3 disclosure requirement is effective for fiscal years beginning after December 14, 2010.  The adoption of the provisions of ASU 2010-06 is not expected to have a material impact on the Company’s financial statements.


3.

GOING CONCERN


The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplates continuation of the Company as a going concern.  The Company incurred a net loss of $143,275 for the year ended November 30, 2010, and has accumulated net losses totaling $199,348 since inception.  The Company’s operating results are also subject to numerous factors, including fluctuation in the cost of raw materials, changes in consumer preference for beverage products and competitive pricing in the marketplace.


These conditions give rise to substantial doubt about the Company’s ability to continue as a going concern. These financial statements do not include adjustments relating to the recoverability and classification of reported asset amounts or the amount and classification of liabilities that might be necessary should the Company be unable to continue as a going concern. The Company’s continuation as a going concern is dependent upon its ability to obtain additional financing or sale of its common stock as may be required and ultimately to attain profitability.

 

Management’s plan, in this regard, is to raise financing of approximately $40,000 through equity financing. Management believes this amount will be sufficient to augment the cash flow it receives from product sales and finance the continuing development for the next twelve months.


4.

INVENTORY


Inventory at November 30, 2010 and 2009 consisted of finished goods in the amounts of $60,551 and $27,571 and raw materials in the amounts of $24,831 and $107,530, respectively.  



11




5.

FIXED ASSETS


Fixed assets consisted of the following as of November 30, 2010 and 2009:


 

 

November 30,

2010

 

November 30,

2009

Vehicles

$

13,305

$

-

Less: accumulated depreciation

 

(1,663)

 

-

Fixed assets, net

$

11,642

$

-


Depreciation expense for the years ended November 30, 2010 and 2009 totaled $1,663 and $-0-, respectively.


6.

NOTES PAYABLE


On June 5, 2009, the Company executed an unsecured promissory note for $62,833 with an unrelated third party.  The loan bears 8.5% interest and is due on October 11, 2011.  As of December 2010, the balance of the note was paid in full.


On August 3, 2009, the Company executed an agreement with an unrelated third party which provides for the payment of raw goods directly to suppliers by the agreement holder.  The agreement bears interest at a rate of $2.00 per case for all product sold to distributors within the state of Texas and $2.50 per case for all product sold to distributors outside the state of Texas.  The Company also agreed that any product purchased by the agreement holder may be charged against any outstanding interest payments owed. As of November 30, 2010 and 2009, the principle and interest amounts due under the agreement were $354,000 and $118,129, respectively, and are due on demand.


On April 28, 2010, the Company executed a promissory note for $13,305 with Regions Bank.  The loan is secured by the company vehicle and requires monthly payments in the amount of $1,135.  The loan bears 4.45% interest and is due on April 22, 2011. As of February 2011, the balance of the note was paid in full.  


7.

INTEREST INCOME AND EXPENSE


Interest income for the years ended November 30, 2010 and 2009 totaled $160 and $8, respectively.


Interest expense for the years ended November 30, 2010 and 2009 totaled $128,738 and $30,220, respectively.


8.

INCOME TAXES


Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial statement purposes and the amounts used for income tax purposes.  Significant components of the Company’s deferred tax liabilities and assets as of November 30, 2010 and 2009 are as follows:


 

 

November 30,

2010

 

November 30, 2009

Deferred tax assets:

 

 

 

 

  Net operating loss

$

143,275

$

56,073

  Stock issued for services

 

-

 

75

 

 

143,275

 

56,148

Income tax rate

 

34%

 

34%

 

 

48,714

 

19,090

Less valuation allowance

 

(48,714)

 

(19,090)

 

$

-

$

-


At November 30, 2010 and 2009, a valuation allowance has been recorded to offset the deferred tax assets, including those related to the net operating losses.  During the years ended November 30, 2010 and 2009, the Company determined that it was more likely than not that it would not realize its deferred tax assets and a valuation allowance was recorded.  At November 30, 2010 and 2009, the Company had approximately $199,423 and $56,148 of federal and state net operating losses, respectively.  The net operating loss carry forwards, if not utilized will begin to expire in 2024.



12




Reconciliations of the U.S. federal statutory rate to the actual tax rate follows for the years ended November 30, 2010 and 2009 are as follows:


 

2010

 

2009

U.S. federal statutory income tax rate

34.0 %

 

34.0 %

State tax – net of federal benefit

0.0 %

 

0.0 %

 

34.0 %

 

34.0 %

Increase in valuation allowance

(34.0 %)

 

(34.0 %)

Effective tax rate

0.0 %

 

0.0 %


9.

STOCKHOLDERS’ EQUITY


In March 2009, the Company issued 75,000 shares of its $0.001 par value common stock in to its founders in exchange for services.


10.

RELATED PARTY TRANSACTIONS


During the years ended November 30, 2010 and 2009, the Company engaged with a distributor that is wholly-owned by the Company’s CEO, Marco Moran.  The distributor is responsible for shipping out product samples, transferring small quantities of product to local distributors and for the fulfillment of online sales orders.  


11.

LEGAL PROCEEDINGS


In January 2011, a claim was filed against the Company in the 23rd Judicial District Court in the State of Louisiana alleging breach of contract. The claimant is seeking unspecified damages. The Company is in the process of filing a response refuting the factual allegations contained in the claim.  While the results of this matter cannot be predicted with certainty, the Company’s management believes that losses, if any, resulting from the ultimate resolution of this matter will not have a material adverse effect on the Company’s financial position, result of operations or cash flows.  The Company intends to vigorously defend the allegations and has not recorded a liability as of November 30, 2010.


There are no other legal proceedings pending or, to the best of our knowledge, contemplated or threatened that are deemed material to our business or us.


12.

COMMITMENTS AND CONTINGENCIES


In the normal course of business, the Company is subject to proceedings, lawsuits and other claims.  Such matters can be subject to many uncertainties, and outcomes are not predictable with assurance.  The Company is not aware of the existence of any such matters at November 30, 2010, and has not provided for any such contingencies, accordingly.



13




DSD NETWORK OF AMERICA, INC.

(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)

 BALANCE SHEETS


 

 

 

 

 

Unaudited

 

 

 

 

 

 

 

May 31,

2011

 

November 30,

2010

ASSETS

 

 

 

 

Current assets

 

 

 

 

 

Cash

$

103,304

$

242,644

 

Accounts receivable

 

130,837

 

115,584

 

Accounts receivable - related party

 

20,531

 

1,758

 

Inventory

 

46,301

 

85,382

 

Prepaid expenses

 

47,708

 

6,689

 

 

Total current assets

 

348,681

 

452,057

 

 

 

 

 

 

 

Fixed assets, net

 

10,311

 

11,642

Due from related party

 

30,881

 

-

 

 

 

41,192

 

11,642

 

 

 

 

 

 

Total assets

$

389,873

$

463,699

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS' DEFICIT

 

 

 

 

 

 

 

 

 

 

Current liabilities

 

 

 

 

 

Accounts payable and accrued liabilities

$

38,536

$

17,300

 

Accrued payroll liabilities

 

294,681

 

255,942

 

Current portion of long-term debt

 

-

 

5,608

 

Due to Dewmar International BMC, Inc. (formerly Mirador, Inc.)

 

38,800

 

-

 

 

Total current liabilities

 

372,017

 

278,850

 

 

 

 

 

 

Notes payable

 

316,452

 

384,122

 

 

 

 

 

 

Total liabilities

 

688,469

 

662,972

 

 

 

 

 

 

Stockholders' deficit

 

 

 

 

 

Preferred stock; $0.001 par value; 25,000,000 shares authorized, no shares issued and outstanding

 

-

 

-

 

Common stock; $0.001 par value; 100,000,000 shares authorized, 75,000 shares issued and outstanding

 

75

 

75

 

Accumulated deficit

 

(298,671)

 

(199,348)

 

 

Total stockholders' deficit

 

(298,596)

 

(199,273)

 

 

 

 

 

 

Total liabilities and stockholders' deficit

$

389,873

$

463,699

  




14




DSD NETWORK OF AMERICA, INC.

(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)

STATEMENTS OF OPERATIONS


 

 

 

Unaudited

 

Unaudited

 

 

 

For the three

months ended

 

For the six

months ended

 

 

 

May 31,

2011

 

May 31,

2010

 

May 31,

2011

 

May 31,

2010

Revenues

 

 

 

 

 

 

 

 

 

Sales, net of discounts

$

385,154

$

418,021

$

639,252

$

645,759

 

Sales - related party, net of discounts

 

16,060

 

-

 

23,080

 

1,080

 

Cost of goods sold

 

184,570

 

299,954

 

270,806

 

466,333

Gross profit

 

216,644

 

118,067

 

391,526

 

180,506

 

 

 

 

 

 

 

 

 

 

Operating expenses

 

 

 

 

 

 

 

 

 

Occupancy and related expenses

 

9,987

 

7,004

 

15,784

 

15,863

 

Marketing and advertising

 

26,273

 

10,714

 

34,015

 

20,318

 

General and administrative

 

216,279

 

81,438

 

408,878

 

100,723

 

Depreciation

 

666

 

416

 

1,331

 

416

Total operating expenses

 

253,205

 

99,572

 

460,008

 

137,320

Loss from operations

 

(36,561)

 

18,495

 

(68,482)

 

43,186

 

 

 

 

 

 

 

 

 

 

Interest expense

 

(30,811)

 

(1,114)

 

(30,954)

 

(2,346)

Interest income

 

56

 

2

 

113

 

32

 

 

 

 

 

 

 

 

 

 

Loss from operations before income taxes

 

(67,316)

 

17,383

 

(99,323)

 

40,872

Provision for income taxes

 

-

 

-

 

-

 

-

Net income (loss)

$

(67,316)

$

17,383

$

(99,323)

$

40,872

 

 

 

 

 

 

 

 

 

 

Net loss per common share - basic and fully diluted

$

(0.90)

$

0.23

$

(1.32)

$

0.54

 

 

 

 

 

 

 

 

 

 

Weighted average common shares outstanding -basic and diluted

 

75,000

 

75,000

 

75,000

 

75,000




15




DSD NETWORK OF AMERICA, INC.

(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)

 STATEMENTS OF STOCKHOLDERS' DEFICIT


 

 

 

 

 

 

 

 

 

Stock

 

Additional

 

 

 

Total

 

Common Stock

 

Stock Payable

 

Subscription

 

Paid-in

 

Accumulated

 

Stockholders'

 

Shares

 

Amount

 

Shares

 

Amount

 

Receivable

 

Capital

 

Deficit

 

Deficit

Balance, November 30, 2010

75,000

       $

75

 

-

$

-

$

-

$

-

$

(199,348)

$

(199,273)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss

-

 

-

 

-

 

-

 

-

 

-

 

(99,323)

 

(99,323)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance, May 31, 2011 (Unaudited)

75,000

$

75

 

-

$

-

$

-

$

-

$

(298,671)

$

(298,596)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 




16




DSD NETWORK OF AMERICA, INC.

(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)

STATEMENTS OF CASH FLOWS


 

 

 

 

 

Unaudited

 

 

 

 

 

For the three months ended

 

 

 

 

 

May 31, 2011

 

May 31, 2010

 

 

 

 

 

 

 

 

Cash flows from operating activities:

 

 

 

 

 

Net income (loss)

$

(99,323)

$

40,872

 

Adjustments to reconcile net income (loss) to net cash

 

 

 

 

cash provided (used) by operating activities:

 

 

 

 

 

 

Depreciation

 

1,331

 

416

 

Changes in operating assets and liabilities:

 

 

 

 

 

 

Accounts receivable

 

(15,253)

 

(18,488)

 

 

Accounts receivable - related party

 

(18,773)

 

-

 

 

Inventory

 

39,081

 

126,980

 

 

Prepaid expenses

 

(41,019)

 

4,454

 

 

Due from related party

 

(30,881)

 

-

 

 

Accounts payable and accrued liabilities

 

21,236

 

(39,436)

 

 

Accrued payroll liabilities

 

38,739

 

73,042

 

 

 

Net cash provided (used) by operating activities

 

(104,862)

 

187,840

 

 

 

 

 

 

 

 

Cash flows from investing activities:

 

 

 

 

 

Fixed asset purchases

 

-

 

(13,305)

 

 

 

Net cash used by investing activities

 

-

 

(13,305)

 

 

 

 

 

 

 

 

Cash flows from financing activities:

 

 

 

 

 

Proceeds from notes payable

 

-

 

44,340

 

Principal payments on notes payable

 

(73,278)

 

(99,634)

 

Due to Dewmar International BMC, Inc. (formerly Mirador, Inc.)

 

38,800

 

-

 

 

 

Net cash used by financing activities

 

(34,478)

 

(55,294)

 

 

 

 

 

 

 

 

Net change in cash

 

(139,340)

 

119,241

 

 

 

 

 

 

 

 

Cash, beginning of period

 

242,644

 

129,532

 

 

 

 

 

 

 

 

Cash, end of period

$

103,304

$

248,773

 

 

 

 

 

 

 

 

Supplemental disclosure of cash flow information:

 

 

 

 

 

Interest paid

$

30,954

$

2,346

 

Taxes paid

$

-

$

-




17




DSD NETWORK OF AMERICA, INC.

(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)

NOTES TO THE UNAUDITED FINANCIAL STATEMENTS

MAY 31, 2011


1. DESCRIPTION OF BUSINESS


DSD Network of America, Inc. (formerly Dewmar International BMC, Inc.), (“the Company”) launched its Lean Slow Motion Potion brand relaxation beverage in September of 2009. Based in Clinton, Mississippi and incorporated in the state of Nevada on March 13, 2009, the Company reflects a brand rooted in hip-hop culture that is influenced by a multitude of iconic rap music artists and high profile professional athletes. The three uniquely formulated Lean flavors consist of a blend of calming herbs with natural sweeteners to provide a better alternative to alcohol or over-the-counter cough medicines when it’s time to naturally unwind. After a difficult day – Lean. When you need to relax – Lean.


The Company has identified the need for a relaxation beverage in response to a lack of market presence for such a product. In contrast to the multiple energy drinks that exist today, the Companys Lean Slow Motion Potion elicits a different kind of mindset. Lean is the first non-alcoholic beverage of its kind that is derived from more than a decade of research, and that helps consumers relax after a hard days work, play, school or at bedtime. The drink’s premium relaxation formula was developed by a registered pharmacist with a commensurate understanding of the trends of urban sub-drug culture that has potential to harm communities. Lean is a safe and satisfying mix of pharmaceutical grade herbs and syrup-based flavors to give the consumer “functional relaxation.” Lean additionally features a unique link to rap and hip-hop music and culture, which is reflected in its marketing.


The Company uses a variety of marketing channels to promote its relaxation beverage. Creating a sales force to secure partnerships with distributors has been essential to generating recognition at the retail level. The Company additionally offers its distributors brand manager personnel support, marketing materials including posters, cooler stickers, and other point-of-sale items. This will comprise half of the Company’s overall marketing budget. To brand the product among consumers, the Company has allocated 20% of its budget to radio promotions, 10% toward online marketing and social networking, and nominal amounts for billboard and promotion vehicle. The Company will additionally hire celebrities to the promote the brand and will pay them a promotional services fee ranging from ten cents up to fifty cents per case (1% to 5% of the case cost) sold in varying markets where the celebrity’s likeness is used.


2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


Use of Estimates - The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.  Actual results could differ from those estimates.


Cash and Cash Equivalents - Cash and cash equivalents consist primarily of cash on deposit, certificates of deposit, money market accounts, and investment grade commercial paper that are readily convertible into cash and purchased with original maturities of three months or less.   


Concentration of Credit Risk for Cash Held at Banks - The Company maintains cash balances at an institution that is insured by the Federal Deposit Insurance Corporation up to $250,000.  No amounts were in excess of the federally insured program for the periods ended May 31, 2011 and November 30, 2010.


Inventory - Inventory is stated at the lower of first-in, first-out (FIFO) or market, including provisions for spoilage commensurate with known or estimated exposures which are recorded as a charge to Cost of Goods Sold during the period spoilage is incurred.  


Fixed Assets - Leasehold improvements, property and equipment are stated at cost less accumulated depreciation.  Expenditures for property acquisitions, development, construction, improvements and major renewals are capitalized.  The cost of repairs and maintenance is expensed as incurred.  Depreciation is provided principally on the straight-line method over the estimated useful lives of the assets, which are generally 5 to 10 years.  Leasehold improvements are amortized over the shorter of the lease term, which generally includes reasonably assured option periods, or the estimated useful lives of the assets.  Upon sale or other disposition of a depreciable asset, cost and accumulated depreciation are removed from the accounts and any gain or loss is reflected in ”Gain or Loss from Operations”.



18



2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


The estimated useful lives are:


Leasehold improvements and buildings

 

5-20 years

Furniture and fixtures

 

3-10 years

Equipment

 

3-7 years


The Company periodically evaluates whether events and circumstances have occurred that may warrant revision of the estimated useful lives of fixed assets or whether the remaining balance of fixed assets should be evaluated for possible impairment.  The Company uses an estimate of the related undiscounted cash flows over the remaining life of the fixed assets in measuring their recoverability.

  

Long-Lived Assets - Long-lived assets are evaluated when events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable through the estimated undiscounted future cash flows from the use of these assets.  When any such impairment exists, the related assets will be written down to fair value.


Revenue Recognition Policy - Revenue from sales is recognized when products are sold.  The Company reduces revenue by sales returns and sales discounts.

Costs and expenses are recognized during the period in which they are incurred.


Advertising Expense - The Company recognizes advertising expense as incurred.  The Company recognized advertising expense totaling $34,015 and $20,318 for the six months ended May 31, 2011 and 2010, respectively.


Research and Development - The Company may engage in a variety of research and development activities. These activities would primarily involve the development of new products, improvement of existing products, improvement and the modernization of the production processes, and the development and implementation of new technologies to enhance the quality and value of both current and future product lines.  Consumer research is excluded from research and development costs and included in marketing costs.


Income Taxes - The Company accounts for its income taxes in accordance with FASB ASC 740, which requires recognition of deferred tax assets and liabilities for future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax credit carry-forwards.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment date.


Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial statement purposes and the amounts used for income tax purposes.  


Fair Value of Financial Instruments - FASB ASC 825, “Disclosure About Fair Value of Financial Instruments,” requires the Company to disclose, when reasonably attainable, the fair market values of its assets and liabilities which are deemed to be financial instruments.  As of May 31, 2011 and November 30, 2010, the carrying amounts and estimated fair values of the Company’s financial instruments approximate their fair value due to the short-term nature of such financial instruments.


Share-Based Compensation - In December 2009, the FASB issued FASB ASC 718, “Share-Based Payment”, which requires all share-based payments to employees, including grants of Company stock options to Company employees, as well as other equity-based compensation arrangements, to be recognized in the financial statements based on the grant date fair value of the awards.  Compensation expense is generally recognized over the vesting period.  


Earnings (Loss) per Share - Basic earnings (loss) per share exclude any dilutive effects of options, warrants and convertible securities.  Basic earnings (loss) per share is computed using the weighted-average number of outstanding common stock during the applicable period.  Diluted earnings per share is computed using the weighted-average number of common and common stock equivalent shares outstanding during the period.  Common stock equivalent shares are excluded from the computation if their effect is antidilutive.  For the periods ended May 31, 2011 and 2010, the Company had no common stock equivalent shares which were considered antidilutive and excluded from the earnings (loss) per share calculations.


Concentration of Risk - The Company’s operations and future business model are dependent in a large part on the Company’s ability to execute its business model.  The Company’s inability to meet its sales objectives may have a material adverse effect on the Company’s financial condition.



19




2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Geographic Concentration - As of May 31, 2011, most of the Company’s sales are derived from beverage distributors located in the Southern region of the United States.  This concentration of sales may have a negative impact on total sales in the event of a decline in the local economies.


Insurance Liability - The Company maintains insurance policies for general liability and property damage.  Pursuant to these policies, the Company is responsible for losses up to certain limits and is required to estimate a liability that represents the ultimate exposure for aggregate losses below those limits.  No liability exists as of May 31, 2011 and November 30, 2010, but in the event a liability is incurred, the amount will be based on management’s estimates of the ultimate costs to be incurred to settle known claims and claims not reported as of the balance sheet date.  Any future estimated liability may not be discounted and may be based on a number of assumptions and factors, including historical trends, actuarial assumptions, and economic conditions.  If actual trends differ from the estimates, future financial results could be impacted.


Subsequent Events - The Company has evaluated subsequent events through September 19, 2011, the date it filed its report for the period ended May 31, 2011 with the SEC.


New Accounting Pronouncements - The Company has evaluated all the recent accounting pronouncements and believes that none of them will have a material effect on the company’s financial statement.


3. GOING CONCERN


The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplates continuation of the Company as a going concern.  The Company incurred a net loss of $99,323 for the period ended May 31, 2011, and has accumulated net losses totaling $298,671 since inception.  The Company’s operating results are also


subject to numerous factors, including fluctuation in the cost of raw materials, changes in consumer preference for beverage products and competitive pricing in the marketplace.


These conditions give rise to substantial doubt about the Company’s ability to continue as a going concern. These financial statements do not include adjustments relating to the recoverability and classification of reported asset amounts or the amount and classification of liabilities that might be necessary should the Company be unable to continue as a going concern. The Company’s continuation as a going concern is dependent upon its ability to obtain additional financing or sale of its common stock as may be required and ultimately to attain profitability.

  

Management’s plan, in this regard, is to raise capital through equity financing. Management believes this will be sufficient to augment the cash flow it receives from product sales and finance the continuing development for the next twelve months.


4.  INVENTORY


Inventory at May 31, 2011 and November 30, 2010 consisted of finished goods in the amounts of $23,880 and $60,551 and raw materials in the amounts of $22,421 and $24,831, respectively.  


5.  FIXED ASSETS


Fixed assets consisted of the following as of May 31, 2011 and November 30, 2010:


 

 

May 31, 2011

 

November 30, 2010

Vehicles

$

13,305

$

13,305

Less: accumulated depreciation

 

(2,994)

 

(1,663)

Fixed assets, net

$

10,311

$

11,642


Depreciation expense for the three months ended May 31, 2011 and 2010 totaled $666 and $416, respectively.  Depreciation expense for the six months ended May 31, 2011 and 2010 totaled $1,331 and $416, respectively.



20




6.  ACCRUED PAYROLL LIABILITIES


On January 1, 2009, the Company executed a six year employment agreement with Marco Moran for the position of Chief Executive Officer.  The Company has accrued an annual salary of $120,000 for Mr. Moran.   


On November 20, 2009, the Company executed an employment agreement with DeWayne McKoy for the position of Chief Operating Officer.  Mr. McKoy’s employment contract terminated on February 6, 2011.  Under the terms of the employment contract, Mr. McKoy received an annual salary of $80,000.   


As of May 31, 2011 and November 30, 2010 the Company had accrued payroll liabilities in the amounts of $294,681 and $255,942, respectively.


7.  NOTES PAYABLE


On June 5, 2009, the Company executed an unsecured promissory note for $62,833 with an unrelated third party.  The loan bears 8.5% interest and is due on October 11, 2011.  As of December 2010, the balance of the note was paid in full.


On August 3, 2009, the Company executed an agreement with an unrelated third party which provides for the payment of raw goods directly to suppliers by the agreement holder.  The agreement bears interest at a rate of $2.00 per case for all product sold to distributors within the state of Texas and $2.50 per case for all product sold to distributors outside the state of Texas.  The Company also agreed that any product purchased by the agreement holder may be charged against any outstanding interest payments owed.   As of May 31, 2011 and November 30, 2010, the principle and interest amounts due under the agreement were $316,452 and $354,000, respectively, and are due on demand.


On April 28, 2010, the Company executed a promissory note for $13,305 with Regions Bank.  The loan is secured by the company vehicle and requires monthly payments in the amount of $1,135.  The loan bears 4.45% interest and is due on April 22, 2011.  As of February 2011, the balance of the note was paid in full.   


8.  INTEREST INCOME AND EXPENSE


Interest income for the three ended May 31, 2011 and 2010 totaled $56 and $2, respectively.  Interest income for the six ended May 31, 2011 and 2010 totaled $113 and $32, respectively.


Interest expense for the three months ended May 31, 2011 and 2010 totaled $30,811 and $1,114, respectively.  Interest expense for the six months ended May 31, 2011 and 2010 totaled $30,954 and $2,346, respectively.


9.  RELATED PARTY TRANSACTIONS


During the periods ended May 31, 2011 and 2010, the Company engaged with a distributor that is wholly-owned by the Company’s CEO, Marco Moran.  The distributor is responsible for shipping out product samples, transferring small quantities of product to local distributors and for the fulfillment of online sales orders.  As of May 31, 2011 and 2010, the Company recorded net product sales in the amounts of $23,080 and $1,080, respectively, to the related party distributor and accounts receivable in the amounts of $20,531 and $1,758, as of May 31, 2011 and November 30, 2010, respectively.


As of May 31, 2011, the Company was due a total of $30,881, from an entity wholly-owned by our CEO, Marco Moran, in the form of an unsecured line of credit.  The line of credit bears 0% interest and is due on demand.


10.  LEGAL PROCEEDINGS


In January 2011, a claim was filed against the Company in the 23rd Judicial District Court in the State of Louisiana alleging breach of contract. The claimant is seeking unspecified damages. The Company is in the process of filing a response refuting the factual allegations contained in the claim.  While the results of this matter cannot be predicted with certainty, the Company’s management believes that losses, if any, resulting from the ultimate resolution of this matter will not have a material adverse effect on the Company’s financial position, result of operations or cash flows.  The Company intends to vigorously defend the allegations and has not recorded a liability as of May 31, 2011.



21




11.  COMMITMENTS AND CONTINGENCIES


In the normal course of business, the Company is subject to proceedings, lawsuits and other claims.  Such matters can be subject to many uncertainties, and outcomes are not predictable with assurance.  The Company is not aware of the existence of any such matters at May 31, 2011, and has not provided for any such contingencies, accordingly.



22




PROFORMA FINANCIAL STATEMENTS

CONVENIENTCAST, INC.

UNAUDITED PRO FORMA COMBINED FINANCIAL INFORMATION

JUNE 30, 2011


The following unaudited pro forma condensed balance sheet as of June 30, 2011 was prepared as if the merger was effective as of such date. The unaudited pro forma condensed statement of operations for the fiscal year ended June 30, 2011 for Convenientcast, Inc. (hereafter referred to as “Convenientcast”) and for the twelve months ended May 31, 2011 for DSD Network of America Inc. (f.k.a. Dewmar International BMC, Inc.) (hereafter referred to as “DSD”) was prepared as if the merger was effective as of July 1, 2010.


The unaudited pro forma condensed financial statements, as described above, should be read in conjunction with the audited historical financial statements and notes thereto included the six months ended May 31, 2011 for DSD, also included herein.


The pro forma financial information is presented for illustrative purposes only and is not necessarily indicative of the future financial position or future results of operations of the combined enterprise after the acquisition of DSD with Convenientcast, or of the financial position or results of operations of the combined enterprise that would have actually occurred had the acquisition been effected as of the dates described above.



23




CONVENIENTCAST, INC.

CONDENSED PRO FORMA BALANCE SHEET AS OF JUNE 30, 2011 (UNAUDITED)


 

 

 

 

 

 

 

 

 

Pro Forma

 

 

 

Pro Forma

Balance

 

 

 

 

 

Convenientcast

 

DSD

 

Adjustments

 

Notes

 

Sheet

 ASSETS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Current assets

 

 

 

 

 

 

 

 

 

 

 

Cash

$

146-

$

103,304

$

-

 

 

$

103,450

 

Accounts receivable

 

-

 

151,368

 

-

 

 

 

151,368

 

Inventory

 

-

 

46,301

 

-

 

 

 

46,301

 

Prepaid expenses

 

400

 

47,708

 

-

 

 

 

48,108

 

Deposits

 

800

 

 

 

 

 

 

 

800

 

 

Total current assets

 

1,346

 

348,681

 

-

 

 

 

350,027

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fixed assets, net

 

124

 

10,311

 

-

 

 

 

10,435

Due from related party

 

-

 

30,881

 

-

 

 

 

30,881

 

 

 

 

 

-

 

41,192

 

-

 

 

 

41,192

 

 

 

Mineral Leases

 

4,181

 

 

 

 

 

 

 

4181

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total assets

$

5,651-

$

389,873

$

-

 

 

$

395,524

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS' DEFICIT

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Current liabilities

 

 

 

 

 

 

 

 

 

 

 

Accounts payable and accrued liabilities

$

42,521

$

333,217

$

-

 

 

$

379,877

 

Accrued Expenses

 

15,600

 

-

 

-

 

 

 

15600

 

 

 

 

 

-

 

 

 

 

 

-

 

 

Total current liabilities

 

58,121

 

372,017

 

 

 

 

 

430,138

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Notes payable

 

65,884

 

316,452

 

 

 

 

 

382336

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total liabilities

 

124,005

 

688,469

 

 

 

 

 

812,474

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stockholders' deficit

 

 

 

 

 

 

 

 

 

 

 

Common stock

 

17,555

 

75

 

41,125

 

A

 

58,755

 

Additional paid in capital

 

540,460

 

-

 

 

 

 

 

540,460

 

Accumulated deficit

 

(676.369)

 

(298,671)

 

(41,125)

 

A

 

(1,016,165)

 

 

Total stockholders' deficit

 

(118,353)

 

(298,596)

 

 

 

 

 

(416,949)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total liabilities and stockholders' deficit

$

5,651-

$

389,873

$

-

 

 

$

395,524



24




CONVENIENTCAST, INC.

 

CONDENSED PRO FORMA STATEMENT OF OPERATIONS FOR THE YEAR ENDED JUNE 30, 2011 (UNAUDITED)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Pro Forma

 

 

 

 Pro Forma

 

 

 

 

Convenientcast

 

DSD

 

Adjustments

 

Notes

 

 Balance Sheet

Revenues

 

 

 

 

 

 

 

 

 

 

 

 

Sales, net of discounts

 

$

-

$

1,122,396

$

-

 

 

$

1,122,396

 

Cost of goods sold

 

 

-

 

304,499

 

-

 

 

 

304,499

Gross profit

 

 

-

 

817,897

 

-

 

 

 

817,897

 

 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses

 

 

 

 

 

 

 

 

 

 

 

 

Occupancy and related expenses

 

 

-

 

37,656

 

-

 

 

 

37,656

 

Marketing and advertising

 

 

-

 

77,099

 

-

 

 

 

77,099

 

General and administrative

 

 

54,911

 

826,930

 

-

 

 

 

881,841

 

Depreciation

 

 

-

 

2,578

 

-

 

 

 

2,578

Total operating expenses

 

 

54,911

 

944,263

 

-

 

 

 

999,174

Loss from operations

 

 

(54,911)

 

(126,366)

 

-

 

 

 

(181,277)

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest expense

 

 

(350)-

 

(157,346)

 

-

 

 

 

(157,696)

Interest income

 

 

-

 

242

 

-

 

 

 

242

 

 

 

 

 

 

 

 

 

 

 

 

 

Loss from operations before income taxes

 

 

(54,561)

 

(283,470)

 

-

 

 

 

(338,031)

Provision for income taxes

 

 

-

 

-

 

-

 

 

 

-

Net loss

 

$

(54,561)

$

(283,470)

$

-

 

 

$

(338,031)




25



CONVENIENTCAST, INC.

NOTES TO THE PRO FORMA COMBINED FINANCIAL INFORMATION (UNAUDITED)

JUNE 30, 2011


A preliminary allocation of the purchase price has been made to stockholder’s equity (deficit) in the accompanying pro forma financial statements based on available information. The actual allocation of purchase price and the resulting effect on income from operations may differ significantly from the pro forma amounts included herein. These pro forma adjustments represent the Company’s preliminary determination of purchase accounting adjustments and are based upon available information and certain assumptions that the Company believes to be reasonable. Consequently, the amounts reflected in the pro forma financial statements are subject to change, and the final amounts may differ substantially.


The accompanying unaudited pro forma combined financial statements do not give effect to any cost savings, revenue synergies or restructuring costs which may result from the integration of DSD and the operations of Convenientcast. Further, actual results may be different from these unaudited pro forma combined financial statements.


On Oct. 28, 2011, Convenientcast entered into an exchange agreement to purchase 100% of the outstanding shares of DSD in exchange for 40,000,000 common shares of Convenientcast stock. At the closing of the Exchange Agreement  DSD became become a wholly-owned subsidiary of Convenientcast and Convenientcast acquired the business and operations of DSD. The Exchange Agreement contains customary representations, warranties, and conditions.


The unaudited pro forma condensed balance sheet combines the balance sheet of DSD as of May 31, 2011 and the balance sheet of Convenientcast as of June 30, 2011, and gives pro forma effect to the above transaction as if it had occurred on July 1, 2010. The unaudited pro forma statement of operations combines the operations of DSD for the twelve months ended May 31, 2011 and the operations of Convenientcast for the period ended June 30, 2011 and assumes that the acquisition took place on July 1, 2010. The unaudited pro forma combined condensed financial statements are based upon the historical financial statements of DSD and Dewmar after considering the effect of the adjustments described in the footnotes that follow.


The pro forma adjustments are comprised of the following elements:


A

Reflects the reverse merger for 40,000,000 shares of common stock at $0.001 par value. Adjustment to stockholder’s equity is a preliminary estimate made by management.



26




Management Discussion and Analysis


DSD. is currently distributing its product throughout fifteen states throughout the US.  The Company intends to expand distribution of Lean Slow Motion PotionTM nationally through retailers across the country.  The industry analysis company IBIS World projects domestic demand for soft drinks to increase over the next five years by more than $2 billion, potentially generating more than $46.8 billion by 2015 (see chart below). 1


[f8ka012412_8kz002.gif]


1 IBISWorld. “Soft Drink Production in the US Industry Report.” Obtained June 2010.


In this industry, the new age beverage category is a new, yet rapidly growing market.  In particular, relaxation beverages generated an estimated $10 million in sales in 2009, according to the beverage industry publication Beverage Spectrum.  However, this industry is expected to continue growing due to increased media coverage.  The Company itself has already captured a substantial portion of market share .


Generally, a beverage is considered as a “new age” beverage if it meets one of more of the following criteria; it has a noticeable functionality to the consumer other than just to cure thirst, it is not a traditional flavored soda, water or regular tea, or lastly there is no pre-existing beverage category for the product based upon the overall uniqueness of the new beverage.  


As one article1 explicitly states, So what exactly are new age beverages? Well, this is a new category within the beverage industry that covers the new style of beverages. This new ‘ category ’ is growing and changing. Before only energy drinks and really new innovative beverages where part of the category. Now the category has evolved and you can include enhanced water, teas, diet drinks, iced coffee and really, any new drink. Every beverage company wants to be associated with the ‘ new age’ category because not just because it's sexier but because the category is growing quicker and investors are looking at it up close.1” The article continues on to say, “Why are these drinks growing at 50% per year or more? Why do we see so many waters, energy drinks, hydrating products, etc. on the market today? The answer is easy. Consumers are demanding more and more drinks. They want drinks for every occasion or part of the day. They want organic drinks, sugary drinks, healthy drinks and every type of drink to fit their personality, and style.1”  



27




Yet another article written about the New Age Beverage category makes mention the following, “The New Age Carbonated Beverages segment is finally coming into its own with major and niche soda manufacturers creating new value-added healthy alternatives to CSDs (carbonated soft drinks).”2  The article continues to read, “Companies examined include the major carbonated drink players (e.g., Coca-Cola, PepsiCo., Cadbury-Schweppes), as well as the niche players making a name for themselves in this market (e.g., IZZE, Jones, Red Bull). Market Trends: New Age Carbonated Beverages examines the state of the U.S. market, from everyday major supermarket players to specialty premium niche players.”2 This explicitly proves that the “new age” beverage category is not simply a passing fad but has potential for longevity.


1 Why Are Energy Drinks & New Age Beverages The New Hot Companies?

Published: Jul 15, 2008   http://www.articlesbase.com/business-opportunities-articles/why-are-energy-drinks-new-age-beverages-the-new-hot-companies-484990.html#ixzz1bRVcQvGZ


2Market Trends: New Age Carbonated Beverages  Published: Apr 1, 2005 - 126 Pages

http://www.packagedfacts.com/sitemap/product.asp?productid=1073652


"Growing per capita disposable income and demand from convenience stores and other retail outlets is projected to benefit the Relaxation Drink Production industry in the five years to 2016, according to a new report released from IBISWorld. Also, existing companies are already signing nationwide distribution deals, which indicate market acceptance and familiarity with relaxation drinks - so they are not growing from an extremely low base as they did over the prior five years. For this reason, industry research firm IBISWorld has added a report on the Relaxation Drink industry to its growing Wellness & Nutrition & Supplements Report collection."


"The industry's fast-paced growth was possible because it was from an extremely low base and because there is an established market for sleep aids and products that help people focus. IBISWorld estimates industry revenue grew at a 68.7% annualized rate over five years, including a 49.5% increase from 2010 to 2011 to total $73.7 million"


"There are expected to be nearly 390 different types of relaxation drinks out on the market in 2011; however, the market is not yet saturated. Based on National Health Institute findings, IBISWorld estimates that there are more 53 million Americans that have trouble sleeping. Not only are such people a potential market but also people who have trouble focusing are likely to consume relaxation drinks that are marketed for that purpose. As relaxation beverage producers succeed, new companies are entering into the relaxation drink market. According to IBIS World analyst, Agata Kaczanowska, Concentration has increased significantly since the industry began in the mid-2000s. The major companies in the Relaxation Drink Industry include Dream Products LLC, which launched its first product, a relaxation beverage called Dream Water, in January 2010 and Innovative Beverage Group, a beverage distributor and the producer of the popular relaxation drink called drank. In addition, the relaxation drink, ViB, an acronym for vacation in a bottle, launched in 2008, has gradually increased its distribution network."


“The Relaxation Drink industry is already established and will be growing from a higher base, the potential demand pent-up in the market for relaxation drinks outweighs possible challenges to the industry,” says Kaczanowska.


3Relaxation Drink Industry Report Now Available from IBISWorld  Published: December 29, 2011 by James Karklins of ISBISWorld

Article link: http://news.yahoo.com/relaxation-drink-industry-report-now-available-ibisworld-

080418356.html;_ylc=X3oDMTNscHF0OTNvBF9TAzgyMzg5MjUyBGFjdANtYWlsX2NiBGN0A2EEaW50bAN1cwRsYW5nA2V

uLVVTBHBrZwNjMGY1NzY2NS0yYmUxLTNkY2ItOTE5Ny0xNzViOWJiMDkxN2QEc2VjA21pdF9zaGFyZQRzbGsDbWFpbA

R0ZXN0Aw--;_ylv=3


Market Segmentation


Lean Slow Motion Potion’sTM primary market is fans of the hip hop music community, particularly males/females of varying races and ethnicities that are under the age of 40.  Not only does the hip-hop culture automatically embrace the brand, but it originally created the “get your lean on” culture.  A secondary market exists among adult consumers of all mature ages searching for a non-alcoholic, drug-free beverage that aids in relaxation for the purposes of stress reduction or sleep assistance.


Our sub-contracted flavor house Allen Flavors Industries, located at 23 Progess St., Edison, New Jersey 08820 has the exclusive responsibility to provide the highest level of quality assurance protocol to assure that we attain consistent, high quality herbal ingredients that serve as the active ingredients within our flavored concentrate.  Also, Allen Flavors works in conjunction with our sub-contracted bottler Big Springs, Inc. of 514  Clinton Ave, Huntsville, AL 35801 to make sure that the quality controlled active concentrate is properly diluted and mixed in an FDA approved current Good Manufacturing Practices manner to provide ultimate safety for consumer end-use.



28




Allen Flavors Mission Statement: Allen Flavors believes in responsibility and accountability in all aspects of our business. Our marketing, our procurement, our recruiting, our impact on the environment and our contributions to our communities, all are part of our responsibilities. Acting with these values, not just expressing them, is how we show our respect for our business, our employees, our customers and our communities.


Big Springs Inc. Statement:   The company that currently operates as Big Springs, Inc. was founded in 1902 in Huntsville, Alabama. Over the years, Big Springs, Inc. has grown into one of the best production facilities in the United States. 


We produce a wide range of national, regional and private label soft drinks and energy drinks sold throughout the country. At Big Springs, Inc., our goal is to provide excellent customer service and satisfaction. We take pride in producing quality products while offering hands-on service. We have a team approach and are always available to support our customer needs. 


With over 100 years of experience in soft drink production, we can assure our customers of the highest quality control standards in the beverage industry. From concept to consumption, Big Springs, Inc. can accomplish your goals. We work with suppliers throughout the country to procure all raw materials used in soft drink production. If you need a product developed, or a state-of-the-art production facility, Big Springs, Inc. can fulfill your needs. Our goal is to deliver a quality product on a continuous and consistent basis.


Market Needs


As rap and hip-hop increased in popularity in the 90’s and first part of the 21st century, a sub-culture emerged in the south centered on “getting your lean on.”  This term was a euphemism for the dangerous practice of adding cough syrup to a beverage (carbonated or alcoholic) for the purpose of relaxing.  As the practice increased in prominence, some drink makers entered the market with products catered to this culture.  The Company’s internal research revealed that consumers wanted a product with a stronger cultural association, a more pronounced physical affect, and more flavor options.  The Company’s product is developed by a licensed pharmacist and accomplishes the desired affects with none of the dangerous side effects that accompany the traditional practice of consuming cough syrup-laced beverages recreationally.  


Many articles over the past years show where the Drug Enforcement Agency and other police officials fight the war against drugs that result in dangerous overdoses and side-effects daily whereas millions of people experiment with prescription cough syrup as a form of illicit drug use to get high by mixing it with different non-alcoholic beverages.  The repeat use of prescription cough syrup for recreation can lead to drug abuse that has a number of dangerous drug-induced side-effects, even if the individual is wanting to simply get a good “buzz” or to attain a very deep sleep.


Most recently, one news article reads: “Authorities say they cracked a ring that smuggled prescription-strength cough syrup into Houston to make a deadly potion popular in the hip-hop world.  The U.S. Drug Enforcement Administration said the ring used its own rogue pharmacies in California to purchase 97,000 pints of the syrup used to make Purple Drank the Houston Chronicle reported Wednesday.”  It continues on to say, “The popular but illegal beverage, a mixture of cough syrup containing codeine with carbonated soda and candy for flavor, sells for nearly twice as much in Houston as it does in Los Angeles, authorities said.”1


The state Texas State Board of Pharmacy featured an article regarding the cultural association of prescription cough syrup abuse where it states, “Syrup is abused across all ethnic and cultural boundaries and its popularity is growing rapidly. Syrup has been glorified in musical lyrics with references to sippin’ syrup…”2


A recent article titled Cough Syrup Abuse written by Stacy Barnes on January 26, 2011 stated, “Cough syrup abuse typically involves taking codeine-promethazine hydrochloride cough syrup and mixing it with soda, alcohol, or candy in a concoction known as ‘syzurp’, ‘syrup’, or ‘purple stuff’. The ingredients in this concoction make it very easy to develop an addiction. Experts are worried about the danger of this syrup being such a highly trendy drug drink. It may be socially acceptable, but there have been many stories of overdoses or people drinking syrup at a party and falling asleep at the wheel when they drive home. As an opiate it is a very addictive substance. Erratic behavior and insomnia, or an inability to sleep without syrup are the warning signs of needing addiction treatment. Common side effects include confusion, dizziness, double or blurred vision, slurred speech, impaired physical coordination, abdominal pain, nausea and vomiting, rapid heart beat, drowsiness, numbness of fingers and toes, and disorientation. The effects typically last for 6 hours. More serious effects include elevated blood pressure, fainting, and liver damage.”3


Since the CEO of the company is a 15 year plus veteran licensed-registered pharmacist, he has seen these trends in prescription cough syrup abuse as previously noted; therefore he carefully crafted his brand to cater to all of the cultural demands of those who may have already or could potentially abuse prescription cough syrup by first developing an effective formulation that creates a sense of immediate relaxation and calming effect.  A secondary yet very important factor includes appeasing the pallets of niche consumers by creating popular tasty flavors.  This is supported by implementing unique branding methods, inclusive of creating highly recognizable and popular brand names and flavors, that cater to potential abusers who relate to hip hop music and artists.



29




1Houston Chronicle; Published: Oct. 19, 2011 at 12:02 PM

Read more: http://www.upi.com/Top_News/US/2011/10/19/Four-arrested-in-street-drug-smuggling/UPI-

39651319040171/#ixzz1bdSuMrJf

2 Texas State Board of Pharmacy, Newsletter Volume XXV , Number 2; Spring 2001

3 Cough Syrup Abuse By Stacy Barnes | January 26, 2011 http://www.unityrehab.com/drug-addiction-treatment-news/addiction-

treatment-2/cough-syrup-abuse/


Additionally, it is specifically designed to cater to the hip-hop culture and comes in three flavors: Purp, Easta Pink, and Yella.  All three flavors have been repetitively used terminology in popularized rap lyrics over the past 10 years.  


Industry Analysis


The Company will operate within the Bottled and Canned Soft Drinks industry (Standard Industrial Classification 2086).  The table below shows Dun & Bradstreet data regarding the performance of the businesses in this industry on a national level as well as in the carbonated beverages, nonalcoholic: packaged in cans, bottles subset. 2


Industry: Bottled and Canned Soft Drinks (2086)

Establishments primarily engaged in manufacturing soft drinks and carbonated waters. Fruit and vegetable juices are classified in 2032-2038; fruit syrups for flavoring are classified in 2087; and nonalcoholic cider is classified in 2099. Bottling natural spring waters is classified in 5149.

Market Size Statistics

Estimated number of U.S. establishments: 2,230
Number of people employed in this industry: 111,024
Total annual sales in this industry: $48.9 billion
Average number of employees per establishment: 59
Average sales per establishment (unknown values are excluded from the average): $51.2 million


Market Analysis by Specialty (8-digit SIC Code)

SIC Code

SIC Description

No Bus.

% Total

Total

Employees

Total

Sales

Average

Employees

Average

Sales

2086-0301

Carbonated beverages, nonalcoholic: packaged in cans, bottles

239

10.7

13,504

$24 billion

62

$176.6 million


Competitive Comparison


The Company competes directly with Drank, Purple Stuff, and Sippin’ Syrup brand beverages.  Each of these products has the same target market, but the Company intends to differentiate itself by offering a more herbally effective product with more flavor varieties and stronger cultural identification.  More importantly, the Company will provide excellent distributor level support via trained merchandisers and market managers to assist in gaining the niche consumers’ attention immediately for rapid brand awareness that will result in faster product turnover.  For more information regarding the Company’s competitive advantages, see Competitive Edge.


2 Dun & Bradstreet, Industry Data for SIC 5149-0000; obtained February 2010


DSD has developed a brand that emphasizes a lifestyle beverage connected with the culture of the Deep South, but still has national consumer appeal.  Aligning its brand with hip-hop and rap culture and celebrity spokespeople, the Company’s Lean Slow Motion PotionTM will resonate with consumers as the “gotta-have” relaxation beverage that can ease the mind and body while displaying a level of confident swagger among peers if seen with the beverage in hand.  To increase awareness, DSD will create relationships with distributors, supporting these partnerships with various marketing materials that speak directly to the niche market consumers.


With its brand established, the Company will send a clear message about the unique benefits of its flavorful products and how it can help consumers relax effectively and safely.  The Company will promote this message using a comprehensive marketing strategy that includes celebrity endorsement to generate attention from its target market.  This approach is intended to influence buyers and help the Company achieve the following objectives:   

Competitive Edge



30




DSD sees a unique opportunity in the relaxation beverage market, and intends to capitalize on this by building on the following strengths:  


·

Expert brand management; largest independent relaxation beverage distributor in 2008

·

Extraordinary sales support and training to help rapidly penetrate key markets

·

Higher than average profit margins for both distributors and retailers

·

Proven marketing strategy that creates immediate sale-thru to consumers

·

Quality product with a variety of flavors demanded by consumers

·

Formulated by a pharmaceutical scientist with more than 10 years of independent research

·

Pioneering experience in successfully launching the most popular relaxation beverage in 2008

·

CEO is a licensed pharmacist and respected community icon, yielding instant comfort and rapport with consumers and distributors.

·

Well-versed in recognizing distributor expectations for launching new brands

·

Launched the brand with immediate distribution across six states

·

Ownership is highly-educated in business, marketing, and leadership

·

Privately held company with no extensive chain of command

·

Fast-growing, new-age beverage category

·

Company culture hinges on honesty and integrity

·

Maintains an intimate understanding of its niche market

·

Commitment to building strong alliances with distribution partners

·

Trademarked brand name Lean has been repeatedly used in popular hip hop music by a number of rap artists throughout the entire United States over the past 10 years or more; this shows that the trademarked name shall already have some limited recognition by our targeted consumers due to this fact.


A significant list of competitors to the Lean Slow Motion relaxation beverage brand along with a description for their products include but is not solely limited to:


·

Purple Stuff  (16 ounce aluminum can) multiple flavors which include Classic Grape, Berry Calming, Classic Lemon-Lime, Green Apple; describes themselves as a Pro-Relaxation beverage manufactured by Funktional Beverages Inc. of Spring, TX

·

ViB – Vacation In a Bottle (12 ounce aluminum bottle) multiple flavors which include Mango Lime, Pomegranate; describes themselves as “The Happy, Relaxation Drink”, manufactured by Vacation In a Bottle, LLC of Austin, TX.

·

Malava Novocaine (8 ounce aluminum can) one flavor called Tropical Berry; describes themselves as an all-natural, non-carbonated numbing type of relaxation drink manufactured by Malava Beverages LLC of Newport Beach, CA.

·

Unwind (12 ounce aluminum slim can) three flavors which include Citrus Orange, Goji Grape and Pom Berry; describes their carbonated product as the “Ultimate Relaxation Aid” that is manufactured by Frontier Beverage Company, Inc. of Memphis, TN.

·

Blue Cow (10 ounce plastic bottle) has one flavor that is non-flavored water but plans to add 2 new flavors of green tea and Lazy Lemon; the brand touts itself as the “original relaxation drink” that is manufactured by RelaxCo, Inc. of El Sugundo, CA.

·

Serenity (8.4 ounce aluminum can) has one flavor referred to as a lightly carbonated, nostalgic cream flavor that is manufactured by Apex Beverage, LLC of South Hackensack, NJ.

·

Drank (16 ounce aluminum can) has one carbonated grape-like flavor that labels itself as the “Extreme Relaxation Beverage” that is manufactured by Innovative Beverage Group Holdings, Inc. of Houston, TX.

·

Koma Unwind (12 ounce aluminum can) comes in four different flavors three of which are coffee-based flavors of Creamy Classic, Java Black and Moca Tonight and refers to its non-coffee flavor as a “chillaxation drink”; manufactured by BeBevCo, Inc. of Mooresville, NC.

·

Ex Chillout (8.4 ounce aluminum can) whose relaxation drink is advertised as a natural calming drink with Chamomile, Valerian, Lemon Balm extracts sweetened with Fruit Up that is manufactured by Ex Drinks, LLC of Henderson, NV.

·

Mellow Day and Mellow Night (16 ounce plastic bottles) comes in a variety of flavors that includes Peach Mango, Pomegranate, Cane Mint Lime, Melon Agave, Coconut Banana,   Dragonfruit, Citrus Vanilla, and Honeydew Mint; manufactured by Mellow Beverage Company of Venice, CA.



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Marketing Strategy


The Company will use a variety of advertising channels to increase its exposure among prospective customers.  The Company believes that a celebrity spokesperson is essential, and the Company intends to seek out popular hip-hop artists to endorse its products.  The Company’s current marketing efforts include the following:  


Branding:


·

Point of sale merchandising: Roughly 50% of the Company’s marketing budget will be devoted to posters, pole signs, coolers, racks, and other materials intended to help distributors brand its products in-store through retail merchandising partnerships.


·

Radio:  The Company will use radio ads to target listeners who may be interested in the Company’s products.  Radio commercial production can be done cost effectively, and provides flexibility to tailor the message to the right customer segment.  The Company will spend 25% of marketing dollars on radio promotions.


·

 Website:  Customers can register on the Company’s official interactive website www.SlowMotionPotion.com.  This will allow them to become an active member that can interact with other registered members that are a part of the Slow Motion Potion community.  The website also allows consumers to listen to and watch Lean-related hip hop music and videos and participate in chat rooms, blogs, and forums regarding a number of topics of interest to our niche market.  The website, which accounts for 5% of the Company’s budget, not only serves as a popular form of entertainment, but also has the capability to generate revenue by providing advertising banner space for sale to businesses seeking advertising opportunities for its target consumer.  More importantly, the website gives consumers the opportunity to order the beverage and promotional items such as clothing, t-shirts and hats at a nominal fee from anywhere in the U.S.  Lastly, the website is a recruiting tool that provides more information about the Company’s brand to both retailers and distributors.


·

Social networking sites:  The Company will set up pages and profiles on social networking sites including Facebook, YouTube, and Twitter, to name a few, on behalf of the Lean brand, with 5% of its budget allotted toward advertising online.  Social networking sites are an effective way to benefit from word of mouth on the web, and generate interest for the Company from the general public.  The Company may also place advertisements on these sites.  Customers can “become a fan” of Lean Slow Motion PotionTM on Facebook or “follow” the Company’s Twitter feed in order to gain access to special discounts or promotions.  Advertising on social networking sites is considered one of the most lucrative ways to generate return on investment (ROI), higher even than other online advertising methods and television. 3


·

Billboard advertising: The Company will create a variety billboards advertising, inclusive of mobile advertising on sales route vehicles such as adhesive vinyl wraps on cargo vans and trucks, advertising its products and services along busy roads and on highways throughout each distribution territory.  These billboards will both help increase brand recognition in the general populace and build the Company’s reputation as a quality provider of safe relaxing beverages.  The Company will allow 10% of its budget to accommodate billboard marketing.


·

Tradeshows and Events: Beverage industry tradeshows are fundamental in notifying potential new distributing partners and retailers, especially retail chain stores, about the brand’s presence. The Company will attend a number of annual tradeshows sponsored by national convenience store associations, international beverage cooperative groups, and localized distributor organizations several times per year as a major recruiting tool.  The Company will also participate in local indoor and outdoor events to support local distributors in bringing consumer awareness to the brand.  This includes concerts, on-campus collegiate tours, sporting events, fairs and other related local but relevant events.  This will cumulatively account for 8% of the budget.


·

Print media: Print advertisements will be placed in magazines and trade journals geared toward both the Company’s demographic, as well as potential distributors, and will account for 2% of its budget.  These advertisements will provide information about the Company, where to shop online, and where to purchase in a store near you.  Ads will also list the benefits associated with Lean Slow Motion PotionTM.



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Business-to-Business:


·

Direct sales: The Company will use direct sales calls, presentations, and appointments with prospective distributors who have existing retail accounts throughout the United States.  The Company will leverage current relationships and will also forge new ones by implementing an outside sales force to achieve its overall business objectives.


3 Saleem, Muhammad. Pronet Advertising. “Social Network Ad Spending and Return on Investment.” May 13, 2007. Obtained at: http://tinyurl.com/ywlcn3


List of States Dewmar has/had Distributors


·

Arkansas (AR)

·

Florida (FL)

·

Iowa (IA)

·

Illinois (IL)

·

Louisiana (LA)

·

Massachusetts (MA)

·

Maryland (MD)

·

Michigan (MI)

·

Minnesota (MN)

·

Missouri (MO)

·

Mississippi (MS)

·

North Carolina (NC)

·

Nebraska (NE)

·

New York(NY)

·

Pennsylvania (PA)

·

South Carolina (SC)

·

Tennessee (TN)

·

Texas (TX)

·

Virginia (VA)


Item 5.01 Changes in Control of Registrant.


On Oct. 28, 2011, Convenientcast, Inc. (“Convenientcast”) entered into an exchange agreement to purchase 100% of the outstanding shares of DSD Network of America, Inc.(“DSD”) in exchange for 40,000,000 common shares of Convenientcast stock.  DSD  is now a wholly-owned subsidiary of Convenientcast and Convenientcast has acquired the business and operations of DSD.  The Exchange Agreement contains customary representations, warranties, and conditions.  The Exchange Agreement is attached hereto as Exhibit 3.  


Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.


Pursuant to a Board of Directors meeting on Oct. 31, 2011 Marco Moran was appointed as a Director, President, CEO Secretary and Treasurer.   Kevin Murphy resigned as President and CEO and Howard Bouch resigned as Secretary and Treasurer with both retaining their seats on the Board.


Marco Moran, CEO, President, Secretary, CFO, Treasurer, Director, Chief Accounting Officer


From 2009 – Present, CEO of  Dewmar International, BMC, Inc. Clinton, MS


From May 2008 – July 2009, CEO of  Unique Beverage Group, LLC in Raymond, MS.


From March 2007 -- November 2008 Staff Pharmacist; Baptist Health System in Jackson, MS.  From August 2006 – March 2007 Staff Pharmacist Accredo Nova Factor in Memphis, TN.


From 2004 – August 2006 Staff Pharmacist, River Region Medical Center in Vicksburg, MS.



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As Chief Executive Officer of DSD, Marco Moran is responsible for product oversight, research and development, quality control, strategic planning, and sales and marketing efforts.  He also provides leadership to the Company, as well as developing its strategic plan to advance its mission and objectives, and to promote revenue, profitability, and growth.  Mr. Moran also oversees Company operations to insure production efficiency, quality, service, and cost-effective management of resources. 


In 2008, he began Unique Beverage Group, LLC, where he branded his first beverage and learned how to take a product to market, leading him to develop his current enterprise  Dr. Moran was  previously a Pharmacist for several years throughout the South.  From 2007 to 2008 he served in this role for MS Baptist Health System, preceded by one year with Accredo Nova Factor as its Pharmacist and Project Manager in Memphis.  From 2004 to 2006, Dr. Moran was employed in the same capacity for River Region Medical Center in Vicksburg, Mississippi, where he managed Six Sigma project teams to assist administration in meeting annual corporate financial objectives.  He also owned the financial services firm Wiser Tax Pros.  During his first two years as a business owner he also worked for CVS Pharmacy in Mobile and Tuscaloosa.  Dr. Moran began his career as the Director of Pharmacy and Regulatory Affairs for INO Therapeutics, Inc. in Port Allen, Louisiana.  He served as a Graduate Assistant and Instructor during his MBA studies, and previously served at the U.S. Naval Hospital in Camp Lejeune, North Carolina as a Medical Services Officer and Pharmacist.  Dr. Moran holds graduate degrees in Business Administration and Pharmaceutical Science from the University of Louisiana at Monroe, and was briefly a law student before becoming an entrepreneur.  Dr. Moran has completed various training through BevNet since 2009, including branding, packaging, and entrepreneur coursework to enhance his knowledge of the beverage industry.


In addition to Mr. Moran being a pharmacist since 1996, his professional and entrepreneurial experiences have varied tremendously since gaining his first collegiate degree until the completion of his second post-graduate degree.


Immediately upon graduation from pharmacy school, Mr. Moran was enrolled into the United States Navy as a Commissioned Naval Officer within the Medical Service Corp where he first completed Officer Indoctrination School in Newport, Rhode Island. He then worked as a pharmacist at U.S. Naval Hospital Camp Lejeune, NC where he was promoted from the rank of Ensign to Lieutenant Junior Grade.  After fulfilling his obligation in serving our country as a military officer, Mr. Moran then enrolled in graduate school at his alma mater in a dual post-graduate Pharmaceutical Sciences and MBA program while working full-time as a pharmacist at a number of retail chain pharmacies such as CVS, Rite Aid and Walgreens.  After completion of the two graduate programs, Mr. Moran tried his hand at entrepreneurship where he created his own seasonal chain of sno-ball stands on popular street corners and in at local area malls.  During the same time period Mr. Moran then accepted a position as a full-time Director of Pharmacy for a Lousiana-based pharmaceutical manufacturing facility where he worked for a year. He then moved to more challenging and higher paying staff pharmacist positions at hospital settings in the state of Mississippi.


Two years into working as a hospital pharmacist, Mr. Moran took particular interest in a beverage product brand called drankTM where he secured a deal with the brand owner Innovative Beverage Group, to self-distribute the brand throughout the states of Louisiana, Mississippi, Arkansas and Texas.  This led to the creation of the beverage distribution company Unique Beverage Group, LLC. 


He then successfully created a distribution and marketing strategy that he successfully implemented to introduce the relatively new relaxation beverage brand to 4 new, large markets.  During this time period, Mr. Moran developed a “go-to-market” approach for the relaxation beverage whereas he successfully recruited and trained individuals, wagon-jobbers and small distributors on how to properly introduce this new category of brands to new retail accounts.  More importantly, this method was expanded to teach individuals how to introduce the brand to larger distributors who would in turn gain an interest in purchasing larger quantities of beverages for resale.


 Six months into Mr. Moran’s efforts in introducing the relaxation beverage to new markets, he decided to discontinue his job as a hospital pharmacist in Mississippi and decided to travel full-time throughout 4 Southern states recruiting and training new beverage distributors to become sub-distributors of the relaxation beverage drank TM within his rapidly going Unique Beverage Group network. Even more, Mr. Moran began expanding his working knowledge of the beverage industry by attending national trade shows as well as educational beverage industry workshops and conferences.  After getting a better understanding of the entire industry as a whole, and after having contract issues with Innovative Beverage Group, Mr. Moran decided to create his own separate beverage industry brand management company and beverage.


The company was called Dewmar International Brand Management Company, Inc. and the relaxation beverage brand is called Lean Slow Motion Potion.  Mr. Moran decided then to dissolve Unique Beverage Group and transfer all attention and efforts to promoting and distributing the new Lean brand of relaxation beverages.  Mr. Moran sought professional, business and legal counsel to set up the appropriate entity and to help train him in becoming a more knowledgeable, successful CEO.  Moreover, Mr. Moran further continued to educate himself on all aspects of business via Fred Pryor learning seminars as well as continued beverage industry workshops and educational programs as it pertained to branding, building strong teams, recruiting distributors and all aspects of the industry that is mandatory for success.  He then recruited a small number of key personnel to help run the office and to generate revenues for the company in the form of beverage sales.  Mr. Moran took on the role of overseeing the sales division, marketing division and public relations to name a few.



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The current status of UBG, LLC is that it is a Louisiana LLC whose filings is a number of years past due because Mr. Moran no longer intends to work under the auspices of that entity.


RELATED PARTY TRANSACTIONS


During the periods ended May 31, 2011 and 2010, the Company engaged with a distributor that is wholly-owned by the Company’s CEO, Marco Moran.  The distributor is responsible for shipping out product samples, transferring small quantities of product to local distributors and for the fulfillment of online sales orders.  As of May 31, 2011 and 2010, the Company recorded net product sales in the amounts of $23,080 and $1,080, respectively, to the related party distributor and accounts receivable in the amounts of $20,531 and $1,758, as of May 31, 2011 and November 30, 2010, respectively.


As of May 31, 2011, the Company was due a total of $30,881, from an entity wholly-owned by our CEO, Marco Moran, in the form of an unsecured line of credit.  The line of credit bears 0% interest and is due on demand.


Item 9.01  Exhibits


No.

 

Exhibits

3.

 

Exchange Agreement *

 

 

 

10.1

 

Marketing Agreements

 

 

 

10.2

 

Distribution Agreements


*Previously filed in 8K filed Nov. 1, 2011

      



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SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


Dated Jan. 20, 2012


CONVENIENTCAST,  INC.



By: /s/ Marco Moran                     

       Marco Moran, President and

       Chief Executive Officer










EXHIBIT INDEX


No.

 

Exhibits

3.

 

Exchange Agreement *

 

 

 

10.1

 

Marketing Agreements

 

 

 

10.2

 

Distribution Agreements


*Previously filed in 8K filed Nov. 1, 2011




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