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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)
 
 x  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended December 31, 2011

OR
 
 o  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from _________ to _________

Commission file number 0-20394
 
‘mktg, inc.’
(Exact name of registrant as specified in its charter)
 
Delaware   06-1340408
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification Number)
 
75 Ninth Avenue
New York, New York
  10011
(Address of principal executive offices)   (Zip Code)

Registrant's telephone number, including area code: (212) 366-3400

Indicate by check mark whether the registrant:  (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
Yes x                                                                           No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes x                                                                           No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (Check one):
 
  Large accelerated filer o
Accelerated filer
o
  Non-accelerated filer o
Smaller reporting company
x
(Do not check if a smaller reporting company)      

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
 
Yes x                                                                           No o
 
As of January 31, 2012, 8,783,827 shares of the Registrant’s Common Stock, par value $.001 per share, were outstanding.
 


 
 

 
 

‘mktg, inc.’
 
     
Page
 
           
PART I - FINANCIAL INFORMATION        
           
    3  
           
      3  
      4  
      5  
           
  Notes to Unaudited Condensed Consolidated Financial Statements     6  
           
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations     20  
           
Item 4. Controls and Procedures     27  
           
PART II - OTHER INFORMATION        
           
Item 1. Legal Proceedings     27  
           
Item 6. Exhibits     28  
           
    29  
 
 
2

 
 
 
Interim Condensed Consolidated Financial Statements
 
‘mktg, inc.’
Condensed Consolidated Balance Sheets
December 31, 2011 (Unaudited) and March 31, 2011
 
   
December 31, 2011
   
March 31, 2011
 
Assets
           
Current assets:
           
Cash and cash equivalents
  $ 6,218,732     $ 7,977,068  
Accounts receivable, net of allowance for doubtful accounts of $317,000 at December 31, 2011 and March 31, 2011
    11,062,463       7,686,383  
Unbilled contracts in progress
    706,910       1,535,767  
Deferred contract costs
    355,104       1,177,484  
Prepaid expenses and other current assets
    332,274       172,970  
Total current assets
    18,675,483       18,549,672  
                 
Property and equipment, net
    1,608,574       1,789,870  
                 
Restricted cash
    500,000       500,000  
Goodwill
    10,052,232       10,052,232  
Intangible assets - net
    682,524       923,786  
Other assets
    446,206       425,193  
Total assets
  $ 31,965,019     $ 32,240,753  
                 
Liabilities and Stockholders’ Equity
               
Current liabilities:
               
Senior secured notes payable
  $     $ 2,500,000  
Accounts payable
    1,000,408       944,764  
Accrued compensation
    1,057,922       1,861,778  
Accrued job costs
    506,898       1,683,477  
Other accrued liabilities
    2,744,484       2,196,839  
Income taxes payable
          174,000  
Deferred revenue
    13,112,325       12,287,624  
Total current liabilities
    18,422,037       21,648,482  
                 
Deferred rent
    1,292,492       1,456,988  
Warrant derivative liability
    1,824,468       2,837,143  
Put option derivative
          5,272  
Total liabilities
    21,538,997       25,947,885  
                 
Commitments and contingencies
               
                 
Redeemable Series D Convertible Participating Preferred Stock, $3,259,199 redemption and liquidation value, par value $1.00: 2,500,000 designated shares, 2,500,000 issued and outstanding shares at December 31, 2011 and March 31, 2011
      2,433,131         2,003,085  
                 
Stockholders’ equity:
               
Class A convertible preferred stock, par value $.001; authorized 650,000 shares; none issued and outstanding
           
Class B convertible preferred stock, par value $.001; authorized 700,000 shares; none issued and outstanding
           
Preferred stock, undesignated; authorized 3,650,000 shares; none issued and outstanding
           
Common stock, par value $.001; authorized 25,000,000 shares; 8,838,815 shares issued and 8,783,827 outstanding at December 31, 2011 and 8,590,315 shares issued and 8,552,345 outstanding at March 31, 2011
      8,839       8,590  
Additional paid-in capital
    14,634,253       14,302,693  
Accumulated deficit
    (6,609,091 )     (9,993,989 )
Treasury stock at cost, 54,988 shares at December 31, 2011 and 37,970 shares at March 31, 2011
    (41,110 )     (27,511 )
Total stockholders’ equity
    7,992,891       4,289,783  
Total liabilities and stockholders’ equity
  $ 31,965,019     $ 32,240,753  

See notes to unaudited condensed consolidated financial statements.
 
 
3

 
 

‘mktg, inc.’
Condensed Consolidated Statements of Operations
Three and Nine Months Ended December 31, 2011 and 2010
(Unaudited)

   
Three Months Ended
December 31,
   
Nine Months Ended
 December 31,
 
   
2011
   
2010
   
2011
   
2010
 
                         
Sales
  $ 36,177,898     $ 31,744,668     $ 95,914,022     $ 89,437,543  
                                 
Operating expenses:
                               
Reimbursable program costs and expenses
    5,876,567       5,881,340       18,377,515       17,462,036  
Outside production and other program expenses
    20,797,390       17,289,650       49,560,671       46,078,306  
Compensation expense
    6,848,600       6,156,253       19,901,831       17,989,548  
General and administrative expenses
    1,640,759       1,730,419       4,893,448       5,316,120  
Total operating expenses
    35,163,316       31,057,662       92,733,465       86,846,010  
                                 
Operating income
    1,014,582       687,006       3,180,557       2,591,533  
                                 
Interest expense, net
    (39,788 )     (176,876 )     (233,560 )     (515,767 )
Other income
          11,877             11,877  
Fair value adjustments to compound embedded derivatives
    587,680       560,269       1,017,947       (905,905 )
                                 
Income before provision for income taxes
    1,562,474       1,082,276       3,964,944       1,181,738  
                                 
Provision for income taxes
    60,000             150,000        
                                 
Net income
  $ 1,502,474     $ 1,082,276     $ 3,814,944     $ 1,181,738  
                                 
Basic earnings per share
  $ .18     $ .13     $ .47     $ .15  
Diluted earnings per share
  $ .09     $ .07     $ .24     $ .08  
                                 
Weighted average number of common shares outstanding:
                               
Basic
    8,161,451       8,030,082       8,130,812       7,934,134  
Diluted
    15,944,895       15,804,981       15,933,193       15,706,298  

See notes to unaudited condensed consolidated financial statements.

 
4

 
 

‘mktg, inc.’
Condensed Consolidated Statements of Cash Flows
Nine Months Ended December 31, 2011 and 2010
(Unaudited)

   
2011
   
2010
 
             
Cash flows from operating activities:
           
             
Net income
  $ 3,814,944     $ 1,181,738  
Adjustments to reconcile net income to net cash provided by operating activities:
               
Depreciation and amortization
    713,021       828,984  
Deferred rent amortization
    (164,496 )     (126,411 )
Provision for bad debt expense
          24,045  
Amortization of original issue discount on senior secured notes payable
          225,449  
Fair value adjustments to compound embedded derivatives
    (1,017,947 )     905,905  
Share based compensation expense
    331,809       388,626  
Gain on sale of property and equipment
          (11,877 )
Changes in operating assets and liabilities:
               
Accounts receivable
    (3,376,080 )     (257,290 )
Unbilled contracts in progress
    828,857       540,375  
Deferred contract costs
    822,380       331,411  
Prepaid expenses and other current assets
    (159,304 )     387,222  
Other assets
    (21,013 )      
Accounts payable
    55,644       (1,010,036 )
Accrued compensation
    (803,856 )     1,286,430  
Accrued job costs
    (1,176,579 )     164,275  
Other accrued liabilities
    547,645       (225,320 )
Income taxes payable
    (174,000 )      
Deferred revenue
    824,701       2,024,274  
                 
Net cash provided by operating activities
    1,045,726       6,657,800  
                 
Cash flows from investing activities:
               
Release of restricted cash
    500,000        
Restricted cash deposit
    (500,000 )     (500,000 )
Proceeds from sale of property and equipment
          15,000  
Purchases of property and equipment
    (290,463 )     (307,681 )
Net cash used in investing activities
    (290,463 )     (792,681 )
                 
Cash flows from financing activities:
               
Payments of debt
    (2,500,000 )      
Purchase of treasury stock
    (13,599 )     (6,605 )
Net cash used in financing activities
    (2,513,599 )     (6,605 )
                 
Net (decrease) increase in cash and cash equivalents
    (1,758,336 )     5,858,514  
                 
Cash and cash equivalents at beginning of period
    7,977,068       663,786  
Cash and cash equivalents at end of period
  $ 6,218,732     $ 6,522,300  

Supplemental disclosures of cash flow information:
           
Interest paid during the period
  $ 242,330     $ 300,925  
Income taxes paid during the period
  $ 320,461     $ 43,156  

See notes to unaudited condensed consolidated financial statements

 
5

 
 

‘mktg, inc.’
Notes to the Unaudited Condensed Consolidated Financial Statements

(1)
Basis of Presentation

The following unaudited interim condensed consolidated financial statements of ‘mktg, inc.’ (the “Company”) for the three and nine months ended December 31, 2011 and 2010 have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission.  Certain information and note disclosures normally included in annual financial statements prepared in accordance with generally accepted accounting principles (“GAAP”) have been condensed or omitted pursuant to GAAP for interim financial information and SEC rules and regulations, although the Company believes that the disclosures made are adequate to make the information not misleading.  These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto, included in the Company's Annual Report on Form 10-K for the year ended March 31, 2011.

In the opinion of management, such condensed consolidated financial statements reflect all adjustments, consisting of normal recurring adjustments, necessary to present fairly the Company’s results for the interim periods presented. The results of operations for the three and nine months ended December 31, 2011 are not necessarily indicative of the results for the full fiscal year or any future periods.

(2)
Summary of Significant Accounting Policies

(a)    Principles of Consolidation

The condensed consolidated financial statements include the financial statements of the Company and its wholly-owned subsidiaries.  All significant intercompany balances and transactions have been eliminated in consolidation.
 
(b)    Use of Estimates

The preparation of the financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of the contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Management bases its estimates on certain assumptions, which it believes are reasonable in the circumstances.  Actual results could differ from those estimates.

(c)    Goodwill

Goodwill consists of the cost in excess of the fair value of the acquired net assets of the Company’s subsidiaries. Goodwill is subject to annual impairment tests which require the comparison of the fair value and carrying value of reporting units. The Company assesses the potential impairment of goodwill annually and on an interim basis whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Upon completion of such annual review, if impairment is found to have occurred, a corresponding charge will be recorded. The Company has determined that it has one reporting unit, and uses three generally accepted methods for estimating fair value of the reporting unit; the income approach, market approach and market capitalization to determine the overall fair value.  There were no events or changes in circumstances during the nine months ended December 31, 2011 that indicated to management that the carrying value of goodwill and the intangible asset may not be recoverable.

(d)    Fair Value of Financial Instruments

The Company’s financial instruments consist of cash and cash equivalents, accounts receivables, accounts payable and accrued liabilities, derivative financial instruments, and the Company’s Senior Secured Notes (“Senior Notes”) and Redeemable Series D Convertible Participating Stock (“Series D Preferred Stock”) issued December 15, 2009. In November, 2011, in conjunction with the Company obtaining a bank credit facility (see Note 4), the Company repaid in full the remaining $2 million of principal outstanding under its Senior Notes.  The fair values of cash and cash equivalents, accounts receivables, accounts payable and accrued liabilities generally approximate their respective carrying values due to their current nature. Derivative liabilities, as discussed below, are required to be carried at fair value. The following table reflects the comparison of the carrying value and the fair value of the Company’s Series D Preferred Stock as of December 31, 2011:
 
   
Carrying
Values
   
Fair
Values
 
Series D Preferred Stock (See Notes 3 and 6)
  $ 2,300,008     $ 3,950,688  

 
 
6

 
 

The fair value of the Company’s Series D Preferred Stock has been determined based upon the forward cash flow of the contracts, discounted at credit-risk adjusted market rates.

Derivative financial instruments – Derivative financial instruments, as defined in Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 815 Derivatives and Hedging, consist of financial instruments or other contracts that contain a notional amount and one or more underlying features (e.g. interest rate, security price or other variable), require no initial net investment and permit net settlement. Derivative financial instruments may be free-standing or embedded in other financial instruments. Further, derivative financial instruments are initially, and subsequently, measured at fair value and recorded as liabilities or, in rare instances, assets.

The Company generally does not use derivative financial instruments to hedge exposures to cash-flow, market or foreign-currency risks. However, the Company issued other financial instruments with features that are either (i) not afforded equity classification, (ii) embody risks not clearly and closely related to host contracts, or (iii) may be net-cash settled by the counterparty. As required by ASC 815, these instruments are required to be carried as derivative liabilities at fair value in the Company’s financial statements. See Notes 5, 6 and 7 for additional information.

Redeemable preferred stock – Redeemable preferred stock (such as the Series D Preferred Stock, and any other redeemable financial instrument the Company may issue) is initially evaluated for possible classification as a liability under ASC 480 Financial Instruments with Characteristics of Both Liabilities and Equity. Redeemable preferred stock classified as a liability is recorded and carried at fair value. Redeemable preferred stock that does not, in its entirety, require liability classification, is evaluated for embedded features that may require bifurcation and separate classification as derivative liabilities under ASC 815. In all instances, the classification of the redeemable preferred stock host contract that does not require liability classification is evaluated for equity classification or mezzanine classification based upon the nature of the redemption features. Generally, any feature that could require cash redemption for matters not within the Company’s control, irrespective of probability of the event occurring, requires classification outside of stockholders’ equity. See Note 6 for further disclosures about the Company’s Series D Preferred Stock, which constitutes redeemable preferred stock.

Fair value measurements - Fair value measurement requirements are embodied in certain accounting standards applied in the preparation of the Company’s financial statements. Significant fair value measurements resulted from the application of the fair value measurement guidance included in ASC 815 to the Company’s Series D Preferred Stock, Senior Notes and Warrants issued in December 2009 as described in Note 7, and ASC 718 Stock Compensation to the Company’s share based payment arrangements.

ASC 815 defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. This Standard applies under other accounting pronouncements that require or permit fair value measurements.  ASC 815 further permits entities to choose to measure many financial instruments and certain other items at fair value. At this time, the Company does not intend to reflect any of its current financial instruments at fair value (except that the Company is required to carry derivative financial instruments at fair value). However, the Company will consider the appropriateness of recognizing financial instruments at fair value on a case by case basis as they arise in future periods.

(e)    Revenue Recognition
 
The Company’s revenues are generated from projects subject to contracts requiring the Company to provide its services within specified time periods generally ranging up to twelve months. As a result, on any given date, the Company has projects in process at various stages of completion. Depending on the nature of the contract, revenue is recognized as follows: (i) on time and material service contracts, revenue is recognized as services are rendered; (ii) on fixed price retainer contracts, revenue is recognized on a straight-line basis over the term of the contract; and (iii) on certain fixed price contracts, revenue is recognized as certain key performance criteria are achieved. Incremental direct costs associated with the fulfillment of certain specific contracts are accrued or deferred and recognized proportionately to the related revenue. Provisions for anticipated losses on uncompleted projects are made in the period in which such losses are determined.
 
 
7

 
 
 
The FASB released guidance on “Reporting Revenue Gross as a Principal versus Net as an Agent” and “Income Statement Characterization of Reimbursements Received for “Out-of-Pocket” Expenses Incurred.”  Indicators identified by the Company for gross revenue reporting included:  the Company is the primary obligor in customer arrangements, the Company has discretion in supplier selection, and the Company has credit risk.  Accordingly, the Company records its client reimbursements, including out-of-pocket expenses, as revenue on a gross basis.

(f)    Income Taxes

The Company has provided for a full allowance against its net deferred tax asset, and except for alternative minimum tax, currently does not record an expense or benefit for federal, state and local income taxes, as any such expense or benefit would be fully offset by a change in the valuation allowance against the Company’s net deferred tax asset.  In assessing the realizability of deferred tax assets, management considers, in light of available objective evidence, whether it is more likely than not that some or all of such assets will be utilized in future periods. At March 31, 2011, the Company has incurred losses for fiscal years 2004 through 2011 for financial reporting purposes aggregating $13,817,000 and would have been required to generate approximately $8,535,000 of aggregate taxable income, exclusive of any reversals or timing differences, to fully utilize its net deferred tax asset. Accordingly, based upon the available objective evidence, the Company provided for a full valuation allowance against its net deferred tax asset at December 31, 2011.

(g)    Net Income Per Share

Basic earnings per share is based upon the weighted average number of common shares outstanding during the period, excluding restricted shares subject to forfeiture. Diluted earnings per share is computed on the same basis, including if dilutive, common share equivalents, which include outstanding options, warrants, preferred stock, and restricted stock.  For the three months ended December 31, 2011 and 2010, stock options, preferred stock and warrants to purchase (or convertible into, as applicable) approximately 187,500 and 304,375 shares of common stock, respectively, were excluded from the calculation of diluted earnings per share as their inclusion would be anti-dilutive.  For the nine months ended December 31, 2011 and 2010, stock options, preferred stock and warrants to purchase (or convertible into, as applicable) approximately 187,500 and 304,375 shares of common stock, respectively, were excluded from the calculation of diluted earnings per share as their inclusion would be anti-dilutive. The weighted average number of shares outstanding consists of:

 
Three Months Ended December 31,
   
Nine Months Ended December 31,
 
   
2011
   
2010
   
2011
   
2010
 
Basic
    8,161,451       8,030,082       8,130,812       7,934,134  
Dilutive effect of:
                               
Restricted stock
    11,543       2,993       30,205       1,536  
Warrants
    2,452,752       2,452,757       2,453,027       2,451,479  
Series D preferred stock
    5,319,149       5,319,149       5,319,149       5,319,149  
Diluted
    15,944,895       15,804,981       15,933,193       15,706,298  

(h)    Recent Accounting Standards Affecting the Company
 
Revenue Arrangements with Multiple Deliverables

In October 2009, the FASB issued authoritative guidance that amends existing guidance for identifying separate deliverables in a revenue-generating transaction where multiple deliverables exist, and provides guidance for allocating and recognizing revenue based on those separate deliverables. The guidance is expected to result in more multiple-deliverable arrangements being separable than under current guidance. This guidance was effective for the Company beginning on April 1, 2011 and was required to be applied prospectively to new or significantly modified revenue arrangements. The adoption of this guidance did not have a material impact on the Company’s operating results, financial position or cash flows.
 
 
8

 
 

Intangibles – Goodwill and Other

In December 2010, the FASB amended the existing guidance to modify Step 1 of the goodwill impairment test for a reporting unit with a zero or negative carrying amount. Upon adoption of the amendment, an entity with a reporting unit that has a carrying amount that is zero or negative is required to assess whether it is more likely than not that the reporting unit’s goodwill is impaired. If the entity determines that it is more likely than not that the goodwill of the reporting unit is impaired, the entity should perform Step 2 of the goodwill impairment test for the reporting unit. Any resulting goodwill impairment should be recorded as a cumulative-effect adjustment to beginning retained earnings in the period of adoption. Any goodwill impairments occurring after the initial adoption of the amendment should be included in earnings. This guidance was effective for the Company beginning April 1, 2011.  The adoption of this guidance did not have a material impact on the Company’s operating results, financial position or cash flows.
 
In September 2011, the FASB issued Accounting Standard Update No. 2011-08, Testing Goodwill for Impairment (“ASU 2011-08”), which changes the way a company completes its annual impairment review process. The provisions of this pronouncement provides an entity with the option to first assess qualitative factors to determine whether the existence of events or circumstances leads to a determination that is more likely than not that the fair value of a reporting unit is less than its carrying amount. ASU 2011-08 allows an entity the option to bypass the qualitative-assessment for any reporting unit in any period and proceed directly to performing the first step of the two-step goodwill impairment test. The pronouncement does not change the current guidance for testing other indefinite-lived intangible assets for impairment. This standard is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. Early adoption is permitted. We do not expect its adoption to have a material effect on our financial position or results of operations.

Broad Transactions – Business Combination

In December 2010, the FASB amended the existing guidance to require a public entity, which presents comparative financial statements, to disclose revenue and earnings of the combined entity as though the business combination that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only.  The amendment also expanded the required supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination, which are included in the reported pro forma revenue and earnings. The amendments were effective for the Company beginning April 1, 2011.  The adoption of this guidance did not have a material impact on the Company’s operating results, financial position or cash flows.

Fair Value Measurements
 
In January 2010, the FASB issued guidance which requires, in both interim and annual financial statements, for assets and liabilities that are measured at fair value on a recurring basis, disclosures regarding the valuation techniques and inputs used to develop those measurements. It also requires separate disclosures of significant amounts transferred in and out of Level 1 and Level 2 fair value measurements and a description of the reasons for the transfers. This guidance was effective for the Company beginning on April 1, 2011 and is required to be applied prospectively to new or significantly modified revenue arrangements. The adoption of this guidance did not have a material impact on the Company’s operating results, financial position or cash flows.

In May 2011, the FASB issued FASB Accounting Standards Update No. 2011-04, Fair Value Measurement (Topic 820): Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRS. The amendments in this ASU generally represent clarifications of Topic 820, but also include some instances where a particular principle or requirement for measuring fair value or disclosing information about fair value measurements has changed. This ASU results in common principles and requirements for measuring fair value and for disclosing information about fair value measurements in accordance with U.S. GAAP and IFRS. The amendments in this ASU are to be applied prospectively and are effective during interim and annual periods beginning after December 15, 2011. Management currently believes that the adoption of this ASU will not have a material impact on the Company’s operating results, financial position or cash flows.

Comprehensive Income

In June 2011, the FASB issued FASB Accounting Standards Update No. 2011-05, Comprehensive Income (Topic 220): Presentation of Comprehensive Income.  Under this ASU, an entity has the option to present the total of comprehensive income, the components of net income, and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. In both choices, an entity is required to present each component of net income along with total net income, each component of other comprehensive income along with a total for other comprehensive income, and a total amount for comprehensive income. This ASU eliminates the option to present the components of other comprehensive income as part of the statement of changes in stockholders' equity. The amendments in this ASU do not change the items that must be reported in other comprehensive income or when an item of other comprehensive income must be reclassified to net income. The amendments in this ASU should be applied retrospectively and is effective for fiscal years, and interim periods within those years, beginning after December 15, 2011. Management currently believes that the adoption of this ASU will not have a material impact on the Company’s operating results, financial position or cash flows.
 
 
9

 
 
 
(3)
Union Capital Financing
 
Overview:

On December 15, 2009, the Company consummated a $5.0 million financing led by an investment vehicle organized by Union Capital Corporation (“UCC”). In the financing, the Company issued $2.5 million in aggregate principal amount of the Senior Notes, $2.5 million in aggregate stated value of Series D Preferred Stock initially convertible into 5,319,149 shares of Common Stock, and Warrants to purchase 2,456,272 shares of Common Stock (“Warrants”). As a condition to its participation in the financing, UCC required that certain of our directors, officers and employees (“Management Buyers”) collectively purchase $735,000 of the financial instruments on the same terms and conditions as the lead investor. Aggregate amounts above are inclusive of Management Buyers amounts. See Note 5 for terms of the Senior Notes.

The shares of Series D Preferred Stock issued in the financing have a stated value of $1.00 per share, and are convertible into Common Stock at an initial conversion price of $0.47.  The conversion price of the Series D Preferred Stock is subject to weighted-average anti-dilution provisions. Generally, this means that if the Company sells non-exempt securities below the conversion price, the holders’ conversion price will be adjusted downwards. Holders of the Series D Preferred Stock are not entitled to special dividends but will be entitled to be paid upon a liquidation, redemption or change of control, the stated value of such shares plus the greater of (a) a 14% accreting liquidation preference, compounding annually, and (b) 3% of the volume weighted average price of the Common Stock outstanding on a fully-diluted basis (excluding the shares issued upon conversion of the Series D Preferred Stock) for the 20 days preceding the event.  A consolidation or merger, a sale of all or substantially all of the Company’s assets, and a sale of 50% or more of Common Stock would be treated as a change of control for this purpose.

After December 15, 2015, holders of the Series D Preferred Stock can require the Company to redeem the Series D Preferred Stock for cash at its stated value plus any accretion thereon (“Put Derivative”).  In addition, the Company may be required to redeem the Series D Preferred Stock for cash earlier upon the occurrence of a “Triggering Event.” Triggering Events include (i) a failure to timely deliver shares of Common Stock upon conversion of Series D Preferred Stock, (ii) failure to pay amounts due to the holders (after notice and a cure period), (iii) a bankruptcy event with respect to the Company or any of its subsidiaries, (iv) default under other indebtedness in excess of certain amounts, and (v) a breach of representations, warranties or covenants in the documents entered into in connection with the financing.  Upon a Triggering Event or failure to redeem the Series D Preferred Stock, the accretion rate on the Series D Preferred Stock will increase to 16.5% per annum.  The Company may also be required to pay penalties upon a failure to timely deliver shares of Common Stock upon conversion of Series D Preferred Stock.

The Series D Preferred Stock votes together with the Common Stock on an as-converted basis, and the vote of a majority of the shares of the Series D Preferred Stock is required to approve, among other things, (i) any issuance of capital stock senior to or pari passu with the Series D Preferred Stock; (ii) any increase in the number of authorized shares of Series D Preferred Stock; (iii) any dividends or payments on equity securities; (iv) any amendment to the Company’s Certificate of Incorporation, By-laws or other governing documents that would result in an adverse change to the rights, preferences, or privileges of the Series D Preferred Stock; (v) any material deviation from the annual budget approved by the Board of Directors; and (vi) entering into any material contract not contemplated by the annual budget approved by the Board of Directors.

So long as at least 25% of the shares of Series D Preferred Stock issued at closing are outstanding, the holders of the Series D Preferred Stock as a class will have the right to designate two members of the Company’s Board of Directors, and so long as at least 15% but less than 25% of the shares of Series D Preferred Stock issued at the closing are outstanding, the holders of the Series D Preferred Stock will have the right to designate one member of the Board of Directors.  Additionally, the holders of Series D Preferred Stock have the right to designate two non-voting observers to our Board of Directors.

The Warrants to purchase 2,456,272 shares of Common Stock issued in the financing have an exercise price of $0.001 per share, subject to adjustment solely for recapitalizations. The Warrants may also be exercised on a cashless basis under a formula that explicitly limits the number of issuable common shares. The exercise period for the Warrants commences 180 days following December 15, 2009 and ends December 15, 2015.
 
 
10

 
 

At the request of the holders of a majority of the shares of Common Stock issuable upon conversion of the Series D Preferred Stock and exercise of the Warrants, if ever, the Company will be required to file a registration statement with the SEC to register the resale of such shares of Common Stock under the Securities Act of 1933, as amended.

Upon closing of the financing, UCC became entitled to a closing fee of $325,000, half of which was paid upon the closing and the balance of which was paid in six monthly installments following the closing. The Company also reimbursed UCC for its fees and expenses in the amount of $250,000. Additionally, the Company entered into a management consulting agreement with Union Capital under which Union Capital provides the Company with management advisory services and the Company pays Union Capital a fee of $125,000 per year for such services.  Such fee will be reduced to $62,500 per year if the holders of the Series D Preferred Stock no longer have the right to nominate two directors and Union Capital no longer owns at least 40% of the Common Stock purchased by it at closing (assuming conversion of Series D Preferred Stock and exercise of Warrants held by it). In addition, such fee will be reduced from $125,000 to $62,500 within two days of the Court’s approval of the Settlement Agreement described in Note 11.  The management consulting agreement will terminate when the holders of the Series D Preferred Stock no longer have the right to nominate any directors and Union Capital no longer owns at least 20% of the Common Stock purchased by it at closing (assuming conversion of Series Preferred D Stock and exercise of Warrants held by it).

Accounting for the December 2009 Financing:

Current accounting standards require analysis of each of the financial instruments issued in the December 2009 financing for purposes of classification and measurement in our financial statements.

The Series D Preferred Stock is a hybrid financial instrument.  Due to the redemption feature and the associated participation feature that behaves similarly to a coupon on indebtedness, the Company determined that the embedded conversion feature and other features that have risks associated with debt require bifurcation and classification in liabilities as a compound embedded derivative financial instrument. The conversion feature, along with certain other features that have risks of equity, required bifurcation and classification in their compound form in liabilities as a derivative financial instrument. Derivative financial instruments are required to be measured at fair value both at inception and an ongoing basis. As more fully discussed below, the Company has used the Monte Carlo simulation technique to value the compound embedded derivative, because that model affords the flexibility to incorporate all of the assumptions that market participants would likely consider in determining the value for purposes of trading the hybrid contract. Further, due to the redemption feature, the Company is required to carry the host Series D Preferred Stock outside of stockholders’ equity and the discount resulting from the initial allocation requires accretion through charges to retained earnings, using the effective method, over the period from issuance to the redemption date.

The Company evaluated the terms and conditions of the Senior Notes (which were repaid in full in November 2011), under the guidance of ASC 815, Derivatives and Hedging. The terms of the Notes that qualified as a derivative instrument were (i) a written put option which allows the holders of the Notes to accelerate interest and principal (effectively forcing an early redemption of the Notes) in the event of certain events of default, including a change of control of the Company, and (ii) the holders’ right to increase the interest rate on the Notes by 4% per year in the event of a suspension from trading of the Company’s Common Stock or an event of default.  Pursuant to ASC 815-15-25-40, put options that can accelerate repayment of principal meet the requisite criteria of a derivative financial instrument. In addition, as addressed in ASC 815-15-25-41, for a contingently exercisable put to be considered clearly and closely related to the relevant instrument and not constitute a separate derivative financial instrument, it can be indexed only to interest or credit risk. In this instance, the put instruments embedded in the Notes were indexed to events that were not related to interest or credit risk, namely, a change of control of the Company, and suspension of trading of the Company’s Common Stock.  Accordingly, these features were not considered clearly and closely related to the Note, and bifurcation was necessary.

The Company determined that the Warrants should be classified as stockholders’ equity. The principal concepts underlying accounting for warrants provide a series of conditions, related to the potential for net cash settlement, which must be met in order to achieve equity classification. Our conclusion is that the Warrants are indexed to the Company’s common stock and meet all of the conditions for equity classification. The Company measured the fair value of the Warrants on the inception date to provide a basis for allocating the net proceeds to the various financial instruments issued in the December 2009 financing. As more fully discussed below, the Company used the Black-Scholes-Merton valuation technique, because that method embodies, in its view, all of the assumptions that market participants would consider in determining the fair value of the Warrants for purposes of a sale or exchange.  The allocated value of the Warrants was recorded to Additional Paid-in Capital.
 
 
11

 
 

The financial instruments sold to the Management Buyers, were recognized as compensation expense in the amount by which the fair value of the share-linked financial instruments (i.e. Series D Preferred Stock and Warrants) exceeded the proceeds that the Company received. The financial instruments subject to allocation were the Senior Notes, Series D Preferred Stock, Compound Embedded Derivatives (“CED”) and the Warrants. Other than the compensatory amounts, current accounting concepts generally provide that the allocation is, first, to those instruments that are required to be recorded at fair value; that is, the CED; and the remainder based upon relative fair values.

The following table provides the components of the allocation and the related fair values of the subject financial instruments:

          Allocation  
   
Fair
Values
   
 
UCC
   
Management
Buyers
   
 
Total
 
                         
Proceeds:
                       
   Gross proceeds
        $ 4,265,000     $ 735,000     $ 5,000,000  
   Closing costs
          (325,000 )           (325,000 )
   Reimbursement of investor costs
          (250,000 )             (250,000 )
      Net proceeds
        $ 3,690,000     $ 735,000     $ 4,425,000  
                               
Allocation:
                             
   Series D Preferred Stock
  $ 2,670,578     $ 1,127,574     $ 233,098     $ 1,360,672  
   Senior Notes
  $ 2,536,015       1,070,519       363,293       1,433,812  
   Compound Embedded Derivatives (CED):   
                               
      Series D Preferred Stock
  $ 1,116,595       949,106       167,489       1,116,595  
      Senior Notes
  $ 28,049       23,842       4,207       28,049  
   Warrants
  $ 1,225,680       518,959       183,852       702,811  
   Compensation Expense
                  (216,939 )     (216,939 )
            $ 3,690,000     $ 735,000     $ 4,425,000  

Closing costs of $325,000 were paid directly to the lead investor.  As required by current accounting standards, financing costs paid directly to an investor or creditor are reflected in the allocation as original issue discount to the financial instruments.

Fair Value Considerations:

The Company has adopted the authoritative guidance on “Fair Value Measurements.”  The guidance defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date, not adjusted for transaction costs.  The guidance also establishes a fair value hierarchy that prioritizes the inputs to the valuation techniques used to measure fair value into three broad levels giving the highest priority to quoted prices in active markets for identical asset or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3) as described below:

Level 1 Inputs – Unadjusted quoted prices in active markets for identical assets or liabilities that are accessible by the Company.

Level 2 Inputs – Quoted prices in markets that are not active or financial instruments for which all significant inputs are observable, either directly or indirectly.

Level 3 Inputs – Unobservable inputs for the asset or liability including significant assumptions of the Company and other market participants.

The Company’s Senior Notes, Warrant derivative liability, Put option derivative and Series D Preferred Stock are classified within Level 3 of the fair value hierarchy as they are valued using unobservable inputs including significant assumptions of the Company and other market participants.  In November, 2011, in conjunction with the Company obtaining a bank credit facility (see Note 4), the Company repaid in full the remaining $2 million of principal outstanding under its Senior Notes.
 
 
12

 
 

The following tables present the Company’s instruments that are measured at fair value on a recurring basis and are categorized using the fair value hierarchy.

       
Fair Value Measurements as of March 31, 2011
 
   
Total
   
Level 1
   
Level 2
   
Level 3
 
Instruments:
                       
Senior Notes
  $ 2,500,000     $     $     $ 2,500,000  
Warrants
    2,837,143                   2,837,143  
Put Derivative
    5,272                   5,272  
Series D Preferred Stock
    2,003,085                   2,003,085  
Total Instruments
  $ 7,345,500     $     $     $ 7,345,500  

       
Fair Value Measurements as of December 31, 2011
 
   
Total
   
Level 1
   
Level 2
   
Level 3
 
Instruments:
                       
Senior Notes
  $     $     $     $  
Warrants
    1,824,468                   1,824,468  
Put Derivative
                       
Series D Preferred Stock
    2,433,131                   2,433,131  
Total Instruments
  $ 4,257,599     $     $     $ 4,257,599  

The following table presents the changes in Level 3 Instruments measured at fair value on a recurring basis for the three months ended December 31, 2011 and 2010:

   
Total
   
Senior
Notes
   
Warrants
   
Put
Derivative
   
Series D
Preferred Stock
 
                               
Balances at, September 30, 2010
  $ 5,839,386     $ 1,661,137     $ 2,420,172     $ 6,153     $ 1,751,924  
Fair value adjustments
    (560,269 )           (560,967 )     698        
Discount amortization
    78,652       78,652                    
Accretion
    126,054                         126,054  
Balances at, December 31, 2010
  $ 5,483,823     $ 1,739,789     $ 1,859,205     $ 6,851     $ 1,877,978  
                                         
Balances at, September 30, 2011
  $ 7,212,156     $ 2,500,000     $ 2,409,574     $ 2,574     $ 2,300,008  
Fair value adjustments
    (587,680 )           (585,106 )     (2,574 )      
Accretion
    133,123                         133,123  
Payments of debt
    (2,500,000 )     (2,500,000 )                  
Balances at, December 31, 2011
  $ 4,257,599     $     $ 1,824,468     $     $ 2,433,131  
 
The following table presents the changes in Level 3 Instruments measured at fair value on a recurring basis for the nine months ended December 31, 2011 and 2010:
 
   
Total
   
Senior
Notes
   
Warrants
   
Put
Derivative
   
Series D
Preferred Stock
 
                               
Balances at, March 31, 2010
  $ 3,978,080     $ 1,514,340     $ 849,211     $ 110,940     $ 1,503,589  
Fair value adjustments
    905,905             1,009,994       (104,089 )      
Discount amortization
    225,449       225,449                    
Accretion
    374,389                         374,389  
Balances at, December 31, 2010
  $ 5,483,823     $ 1,739,789     $ 1,859,205     $ 6,851     $ 1,877,978  
                                         
Balances at, March 31, 2011
  $ 7,345,500     $ 2,500,000     $ 2,837,143     $ 5,272     $ 2,003,085  
Fair value adjustments
    (1,017,947 )           (1,012,675 )     (5,272 )      
Accretion
    430,046                         430,046  
Payments of debt
    (2,500,000 )     (2,500,000 )                  
Balances at, December 31, 2011
  $ 4,257,599     $     $ 1,824,468     $     $ 2,433,131  
 
The fair value adjustments recorded for Warrants and Put Derivative are reported separately in the Statement of Operations, the discount amortization on Senior Notes is reported in interest expense, and accretion on Series D Preferred Stock is recorded to the accumulated deficit.
 
 
13

 
 
 
(4)
Bank Credit Facility
     
On November 23, 2011, the Company entered into a Loan and Security Agreement with TD Bank, N.A. (the “Bank”), pursuant to which it was provided with a $4.0 million revolving credit facility (the “Credit Facility”). Borrowings under the Credit Facility are secured by substantially all of Company’s assets, including $500,000 of cash collateral that was deposited in a blocked account maintained with the Bank, and have been guaranteed by the Company’s subsidiaries.
 
Pursuant to the Loan Agreement, among other things:

·    
All outstanding loans will become due on November 23, 2012, provided that following the Company’s request, the Bank may in its sole discretion agree to one year extensions of the maturity date;
·    
Interest accrues on outstanding loans at a per annum rate equal to the greater of (i) 4.0%, and (ii) the Bank’s prime rate as from time to time in effect plus one percent;
·    
Aggregate loans outstanding at any time are limited to a borrowing base equal to 80% of the Company’s eligible accounts receivable, as determined by the Bank, provided that the advance rate is limited to 50% with respect to accounts receivable from customers of the Company whose receivables constitute more than 50% of the Company’s receivables in the aggregate; and
·    
The Company is required to comply with a number of affirmative, negative and financial covenants. Among other things, these covenants restrict the Company’s ability to pay dividends, provide that the Company’s debt service coverage ratio (as determined pursuant to the Loan Agreement) cannot be less than 1.25 to 1.0 as of the end of any fiscal year, and require that the Company have immediately available cash at all times, including borrowings under the Credit Facility, of at least $3 million.  The Company was in compliance with these covenants at December 31, 2011.
 
If the Company does not comply with the financial and other covenants and requirements of the Loan Agreement, the Bank may, subject to various cure rights, require the immediate payment of all amounts outstanding under the Loan Agreement.
 
Upon the closing of the Credit Facility, the Company paid a $30,000 commitment fee to the Bank plus its legal costs and expenses.

At December 31, 2011, the Company had no borrowings outstanding under the Credit Facility and availability of $4,000,000.

 In connection with the Loan Agreement, the holders of the Company’s Series D Preferred Stock entered into a Standstill Agreement with the Bank under which such stockholders have agreed not to exercise any rights they may have to cause the Company to redeem their shares of Series D Preferred Stock prior to December 15, 2015 (or such earlier date as the Credit Facility is terminated), other than upon a change of control or liquidation event of the Company.
 
(5)
Long-Term Debt
Long-term debt consists of the following as of December 31, 2011 and March 31, 2011:

   
December 31, 2011
   
March 31, 2011
 
$2,500,000 face value, 12.5% Senior Notes due December 15, 2012
  $     $ 2,500,000  
            2,500,000  
Less current portion
          (2,500,000 )
Long-term debt
  $     $  
 
 
14

 
 
 
The Company issued $2,500,000 face value of Senior Notes on December 15, 2009 in connection with the December 15, 2009 financing described in Note 3.  As described in Note 3, the proceeds from the financing were allocated among multiple financial instruments based on fair values.  Proceeds allocated to the Senior Notes amounted to $1,433,812. The resulting discount was subject to amortization through charges to interest expense over the term to maturity using the effective interest method.  Discount amortization included in interest expense for the three and nine months ended December 31, 2010 amounted to $78,652 and $225,449 respectively.  The Company did not incur any amortization of the original interest discount on the Senior Notes for the three and nine months end December 31, 2011 as they were fully amortized as of March 31, 2011.

The Senior Notes were secured by substantially all of the Company’s assets; bore interest at a rate of 12.5% per annum payable quarterly; and would have matured in one installment on December 15, 2012.

In May 2010, the Company entered into a First Amendment to Senior Notes (the “Note Amendment”), in connection with the Company’s pledge of $500,000 as cash collateral to Sovereign Bank to secure the Company’s reimbursement obligations under a letter of credit issued on behalf of the Company in favor of American Express Related Services Company, Inc. (“Amex”).

On September 12, 2011, Amex released the $500,000 letter of credit it had been issued by Sovereign Bank.

As described in Note 11, the parties to the derivative lawsuit pending against the Company entered into a Settlement Agreement in September 2011, approved by the court on February 2, 2012.  The terms of the settlement include a commitment by the Company to redeem its Senior Notes.  Accordingly the Company classified the face value of the Senior Notes as a current liability at March 31, 2011.

In November, 2011, in conjunction with the Company obtaining a bank credit facility (see Note 4), the Company repaid in full the remaining $2 million of principal outstanding under its Senior Notes.
 
(6)
Redeemable Preferred Stock

Redeemable preferred stock consists of the following as of December 31, 2011 and March 31, 2011:

   
December 31, 2011
   
March 31, 2011
 
Series D Convertible Participating Preferred Stock, par value  $0.001, stated value $1.00, 2,500,000 shares designated,  2,500,000 shares issued and outstanding at December 31, 2011 and March 31, 2011; redemption and liquidation value $3,259,199 at December 31, 2011
  $      2,433,131     $      2,003,085  

The Series D Preferred Stock is subject to accretion to its redemption value, through charges to equity, over the period from issuance to the contractual redemption date, discussed in the Financing Overview, above, using the effective interest method. The redemption value is determined based upon the stated redemption amount of $1.00 per share, plus an accretion amount, more fully discussed above. For the three and nine months ended December 31, 2010, accretion amounted to $126,054 and $374,389, respectively, and for the three and nine months ended December 31, 2011, accretion amounted to $133,123 and $430,046, respectively.
 
 
15

 
 
 
(7)
Derivative Financial Instruments
 
The Company’s derivative financial instruments consist of CEDs that were bifurcated from our Series D Preferred Stock and Senior Notes. The Preferred CED comprises the embedded conversion option and certain other equity-indexed features that were not clearly and closely related to the Series D Preferred Stock in terms of risks. The Senior Note CED comprises certain put features that were not clearly and closely related to the Senior Notes in terms of risks, and was extinguished upon repayment in full of the Senior Notes in November 2011 (see Note 4).   Derivative financial instruments are carried at fair value. The following table reflects the components of the CEDs and changes in fair value, using the techniques and assumptions described in Note 3:
 
   
Warrant
 Derivative
   
Put
Derivative
   
 
Total
 
Balances at April 1, 2010
  $ 849,211     $ 110,940     $ 960,151  
   Fair value adjustments
    1,009,994       (104,089 )     905,905  
Balances at December 31, 2010
  $ 1,859,205     $ 6,851     $ 1,866,056  
                         
Balances at April 1, 2011
  $ 2, 837,143     $ 5,272     $ 2,842,415  
   Fair value adjustments
    (1,012,675 )     (5,272 )     (1,017,947 )
Balances at December 31, 2011
  $ 1,824,468     $     $ 1,824,468  

Fair value adjustments are recorded in other income in the accompanying financial statements. As a result, the Company’s earnings are and will be affected by changes in the assumptions underlying the valuation of the derivative financial instruments.  The principal assumptions that have, in the Company’s view, the most significant effects are the Company’s trading market prices, volatilities and risk-adjusted market credit rates.
 
(8)
Accounting for Stock-Based Compensati
 
(i)    Stock Options
 
On July 1, 2002, the Company established the 2002 Long-Term Incentive Plan (the “2002 Plan”) providing for the grant of options or other awards, including stock grants, to employees, officers or directors of, consultants to, the Company or its subsidiaries to acquire up to an aggregate of 750,000 shares of Common Stock. In September 2005, the 2002 Plan was amended so as to increase the number of shares of Common Stock available under the plan to 1,250,000. In September 2008, the 2002 Plan was amended to increase the number of shares of Common Stock available under the plan to 1,650,000. Options granted under the 2002 Plan may either be intended to qualify as incentive stock options under the Internal Revenue Code of 1986, or may be non-qualified options. Grants under the 2002 Plan are awarded by a committee of the Board of Directors, and are exercisable over periods not exceeding ten years from date of grant. The option price for incentive stock options granted under the 2002 Plan must be at least 100% of the fair market value of the shares on the date of grant, while the price for non-qualified options granted is determined by the Compensation Committee of the Board of Directors. At December 31, 2011, there were options to purchase 187,500 shares of Common Stock, expiring from April 2013 through September 2017, issued under the 2002 Plan that remained outstanding. Any option under the 2002 Plan that is not exercised by an option holder prior to its expiration may be available for re-issuance by the Company. As of December 31, 2011, the Company had options or other awards for 145,929 shares of Common Stock available for grant under the 2002 Plan.
 
On March 25, 2010, the stockholders of the Company approved the ‘mktg, inc.’ 2010 Equity Incentive Plan (the “2010 Plan”), under which 3,000,000 shares of Common Stock have been set aside and reserved for issuance.  The 2010 Plan provides for the granting to our employees, officers, directors, consultants and advisors of stock options (non-statutory and incentive), restricted stock awards, stock appreciation rights, restricted stock units and other performance stock awards.  The 2010 Plan is administered by the Compensation Committee of the Board of Directors.  The exercise price per share of a stock option, which is determined by the Compensation Committee, may not be less than 100% of the fair market value of the common stock on the date of grant.  For non-qualified options the term of the option is determined by the Compensation Committee. For incentive stock options the term of the option is not more than ten years. However, if the optionee owns more than 10% of the total combined voting power of the Company, the term of the incentive stock option will be no longer than five years. The 2010 Plan automatically terminates on February 22, 2020, unless it is terminated earlier by a vote of the Company's stockholders or the Board of Directors; provided, however, that any such action does not affect the rights of any participants of the 2010 Plan. In addition, the 2010 Plan may be amended by the stockholders of the Company or the Board of Directors, subject to stockholder approval if required by applicable law or listing requirements. At December 31, 2011, there were options to purchase 2,744,302 shares of Common Stock, expiring May 2020, issued under the 2010 Plan that remained outstanding. Any option under the 2010 Plan that is not exercised by an option holder prior to its expiration may be available for re-issuance by the Company. As of December 31, 2011, the Company had options or other awards for 5,198 shares of Common Stock available for grant under the 2010 Plan.
 
The maximum contractual life for any of the options is ten years. The Company uses the Black-Scholes model to estimate the value of stock options granted under FASB guidance. Because option-pricing models require the use of subjective assumptions, changes in these assumptions can materially affect the fair value of options.
 
 
16

 
 
 
A summary of option activity under all plans as of December 31, 2011, and changes during the nine month period then ended is presented below:
 
   
Weighted
average
exercise
price
   
Number
of
options
   
Weighted average remaining
contractual term (years)
   
Aggregate
intrinsic
value
 
                         
Balance at March 31, 2011
  $ 0.60       3,048,677       8.55     $ 701,196  
Granted
                           
Exercised
                           
Canceled
  $ 1.60       (116,875 )                
Balance at December 31, 2011 (vested and expected to vest)
  $ 0.56       2,931,802       8.13     $ 117,272  
Exercisable at December 31, 2011
  $ 2.51       187,500       4.50     $ 0  

Total unrecognized compensation cost related to vested and expected to vest options at December 31, 2011 amounted  to $429,422 and is expected to be recognized over a weighted average period of 2.42 years. Total compensation cost for all outstanding option awards amounted to $44,424 and $133,272 for the three and nine months ended December 31, 2011 and $44,424 and $103,656 for the three and nine months ended December 31, 2010, respectively.

(ii)    Warrants

At December 31, 2011 and March 31, 2011 there were warrants outstanding to purchase 2,456,272 shares of common stock at a price of $.001 per share, which were issued in the December 2009 financing and expire December 15, 2015.  The aggregate intrinsic value of the warrants outstanding at December 31, 2011 and March 31, 2011 were $1,471,307 and $2,036,249, respectively.

(iii)    Restricted Stock
 
During the nine months ended December 31, 2011, the Company awarded 250,500 shares of Common Stock initially subject to forfeiture (“restricted stock”) pursuant to the authorization of the Company’s Board of Directors and certain Restricted Stock Agreements under the Company’s 2010 Plan.
 
As of December 31, 2011 the Company had awarded 1,437,071 shares (net of forfeited shares) of restricted stock under the Company’s 2002 and 2010 Plans, and 209,767 shares (net of forfeited shares) of restricted stock that were issued outside of the Company’s 2002 and 2010 Plans. Grant date fair value is determined by the market price of the Company’s common stock on the date of grant. The aggregate value of these shares at their respective grant dates amount to approximately $2,130,952 and are recognized ratably as compensation expense over the vesting periods. The shares of restricted stock granted pursuant to such agreements vest in various tranches over one to five years from the date of grant.

The shares awarded to employees under the restricted stock agreements vest on the applicable vesting dates only to the extent the recipient of the shares is then an employee of the Company or one of its subsidiaries, and each recipient will forfeit all of the shares that have not vested on the date his or her employment is terminated.
 
A summary of all non-vested stock activity as of December 31, 2011, and changes during the nine month period then ended is presented below:
 
   
Weighted
average
grant date
fair value
   
Number
of
shares
   
Weighted average
remaining
contractual term (years)
   
Aggregate
intrinsic
value
 
                         
Unvested at March 31, 2011
  $ 1.96       500,845       2.62     $ 415,701  
                                 
Awarded
  $ 0.71       250,500                  
Vested
  $ 2.12       (133,443 )                
Forfeited
  $ 2.50       (2,000 )                
                                 
Unvested at December 31, 2011
  $ 1.60       615,902       2.33     $ 369,541  
 
 
17

 
 
 
Total unrecognized compensation cost related to unvested stock awards at December 31, 2011 amounted to $585,313 and is expected to be recognized over a weighted average period of 2.33 years.  Total compensation cost for the stock awards amounted to $70,440 and $198,537 for the three and nine months ended December 31, 2011, and $60,217 and $284,970 for the three and nine months ended December 31, 2010, respectively.
 
(9)
Concentrations
 
The Company had sales to one customer that approximated $21,228,000 or 59% and $59,644,000 or 62% of total sales for the three and nine months ended December 31, 2011, respectively.  Accounts receivable due from this customer approximated $6,695,000 at December 31, 2011.  The Company’s second largest customer for the nine months ended December 31, 2011 accounted for approximately $3,393,000 or 9% and $10,143,000 or 11% of total sales for the three and nine months ended December 31, 2011, respectively.  Accounts receivable due from this customer approximated $1,998,000 at December 31, 2011.  In addition, the Company’s third largest customer for the nine months ended December 31, 2011 accounted for approximately $4,923,000 or 14% and $8,459,000 or 9% of total sales for the three and nine months ended December 31, 2011, respectively.  Accounts receivable due from this customer approximated $14,000 at December 31, 2011.  For the three and nine months ended December 31, 2010 the Company had sales to one customer that approximated $21,218,000 or 67% and $57,778,000 or 65% of total sales, respectively.  Accounts receivable due from this customer approximated $6,585,000 at December 31, 2010.  The Company’s second largest customer for the nine months ended December 31, 2010 accounted for approximately $3,886,000 or 12% and $16,662,000 or 19% of total sales for the three and nine months ended December 31, 2010, respectively.  Accounts receivable due from this customer approximated $922,000 at December 31, 2010.  In addition, the Company’s third largest customer for the nine months ended December 31, 2010  accounted for approximately $4,143,000 or 13% and $5,687,000 or 6% of total sales for the three and nine months ended December 31, 2010, respectively.  Accounts receivable due from this customer approximated $196,000 at December 31, 2010.
 
(10)
Income Taxes
 
The Company has provided for a full allowance against its net deferred tax asset, and except for alternative minimum tax, currently does not record an expense or benefit for federal, state and local income taxes, as any such expense or benefit would be fully offset by a change in the valuation allowance against the Company’s net deferred tax asset.
 
(11)
Derivative Complaint

On May 7, 2010, Brian Murphy, derivatively on behalf of the Company, commenced a lawsuit in the Supreme Court of the State of New York, County of New York (the “Court”), against the former Chairman of the Company’s Board of Directors, certain former directors and officers of the Company, and the Company as a nominal defendant. The Complaint filed by Mr. Murphy in the action alleges, among other things, that the defendants breached fiduciary duties owed to the Company and its stockholders by failing to ensure that the Company’s financial statements for its fiscal year ended March 31, 2008 and quarter ended June 20, 2008 were prepared correctly, and by causing the Company to enter into the December 2009 financing on terms dilutive to the Company’s stockholders.
 
On June 30, 2010 the defendants filed a motion to dismiss the Complaint. Thereafter, on October 27, 2010, Mr. Murphy filed an Amended Complaint with the Court, naming the investors in the Company’s December 2009 financing as additional defendants. In addition to repeating the allegations made in the original Complaint, the Amended Complaint alleges that the investors in the Company’s December 2009 financing were unjustly enriched at the Company’s expense, and seeks the rescission of the financing transaction, or in the alternative, the reformation of the terms of the financing. On December 23, 2010 the defendants filed a motion to dismiss the Amended Complaint. The Court scheduled a hearing on the motion for April 7, 2011.
 
 
18

 
 

Shortly before the hearing was held on the motion to dismiss, the parties (including the Company) agreed in principle to settle the matter.  On September 16, 2011, the parties entered into a formal Settlement Agreement, which was approved by the Court on February 2, 2012 pursuant to which, among other things:

·    
the Company agreed to redeem  its outstanding Senior Notes within 45 days of the Court’s approval of the Settlement Agreement;
·    
the annual management fee payable by the Company to Union Capital Corporation will be reduced  from $125,000 to $62,500 within two days of the Court’s approval of the Settlement Agreement;
·    
the Company will pay up to $175,000 of Plaintiff’s legal fees, subject to the Court’s approval;
·    
the Company’s Senior Notes were amended to fix the interest rate thereunder at 12.5 percent;
·    
the parties agreed to the settlement of all claims relating to the lawsuit and the dismissal of the lawsuit with prejudice; and
·    
the plaintiff provided the defendants with a general release.
 
The settlement is not expected to have a material adverse impact on our finances.
 
The Company has obligations to provide indemnification to its officers and directors (and former officers and directors), as well as to the investors in the December 2009 financing, including for all legal costs incurred by them in defending these claims.  As of December 31, 2011, the Company’s legal expenses in connection with its defense of the lawsuit and its indemnification obligations amounted to $941,000, with $110,000 of that amount incurred during the nine months ended December 31, 2011.
 
 
19

 
 
 
Management's Discussion and Analysis of Financial Condition and Results of Operations.

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs of the Company’s management as well as assumptions made by and information currently available to the Company’s management.  When used in this report, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect,” “plan,” “predict,” “may,” “should,” “will,” the negatives thereof or other variations thereon or comparable terminology are intended to identify forward-looking statements.  Such statements reflect the current views of the Company with respect to future events based on currently available information and are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in those forward-looking statements.  Factors that could cause actual results to differ materially from the Company’s expectations are set forth in the Company’s Annual Report on Form 10-K  for the fiscal year ended March 31, 2011 under “Risk Factors,” including but not limited to "Recent Losses," "Concentration of Customers," “Recent Economic Changes,” "Dependence on Key Personnel," “Outstanding Indebtedness; Security Interest,”” Series D Preferred Stock Liquidation Preference; Redemption,”” Control by Union Capital Corporation and Holders of Series D Preferred Stock,” “Anti-Dilution Provisions of The Series D Preferred Stock Could Result In Dilution of Stockholders,” "Unpredictable Revenue Patterns," "Competition," and "Risks Associated with Acquisitions,” in addition to other information set forth herein and elsewhere in our other public filings with the Securities and Exchange Commission. The forward-looking statements contained in this report speak only as of the date hereof.  The Company does not undertake any obligation to release publicly any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Overview

‘mktg, inc.’, through its wholly-owned subsidiaries Inmark Services LLC, Optimum Group LLC, U.S. Concepts LLC and Digital Intelligence Group LLC, is a full-service marketing agency.  We develop, manage and execute sales promotion programs at both national and local levels, utilizing both online and offline media channels.  Our programs help our clients effectively promote their goods and services directly to retailers and consumers and are intended to assist them in achieving maximum impact and return on their marketing investment.  Our activities reinforce brand awareness, provide incentives to retailers to order and display our clients’ products, and motivate consumers to purchase those products, and are designed to meet the needs of our clients by focusing on communities of consumers who want to engage brands as part of their lifestyles.

Our services include experiential and face to face marketing, event marketing, interactive marketing, ethnic marketing, and all elements of consumer and trade promotion, and are marketed directly to our clients by our sales force operating out of offices located in New York, New York; Cincinnati, Ohio; Chicago, Illinois; Los Angeles, California, San Francisco, California and London, England.

‘mktg, inc.’ was formed under the laws of the State of Delaware in March 1992 and is the successor to a sales promotion business originally founded in 1972.  ‘mktg, inc.’ began to engage in the promotion business following a merger consummated on September 29, 1995 that resulted in Inmark becoming its wholly-owned subsidiary.

Our corporate headquarters are located at 75 Ninth Avenue, New York, New York 10011, and our telephone number is 212-366-3400.  Our Web site is www.mktg.com.  Copies of all reports we file with the Securities and Exchange Commission are available on our Web site.

Results of Operations

Overview
 
We reached a significant milestone by ending the quarter ended December 31, 2011 with $253,000 of working capital, eliminating our working capital deficit entirely.  We had previously operated with a working capital deficit continuously for over 10 years.  We were able to achieve this milestone due to our recent consistency in generating increased operating profits and cash flow, and streamlining our operations.  Our recent success is also due to the growth in our experiential marketing business, which is currently one of the fastest growing sectors of the marketing industry.
 
In particular, for the three months ended December 31, 2011 we generated $1,015,000 in operating income, an increase of $328,000 compared to the $687,000 earned during the three months ended December 31, 2010.  This increase was the result of a $930,000 increase in Operating Revenue (as defined below) and a $90,000 decrease in general and administrative expenses, partially offset by a $692,000 increase in compensation expense.  For the nine months ended December 31, 2011 we generated $3,181,000 in operating income, a $589,000 increase over the $2,592,000 earned during the nine months ended December 31, 2010.  This increase was the result of a $2,078,000 increase in Operating Revenue and a $423,000 decrease in general and administrative expenses, partially offset by a $1,912,000 increase in compensation expense.
 
 
20

 
 
 
The following table presents the reported operating results for the three and nine months ended December 31, 2011 and 2010:

   
Three Months Ended December 31,
   
Nine Months Ended December 31
 
   
2011
   
2010
   
2011
   
2010
 
Operations Data:
                       
Sales
  $ 36,178,000     $ 31,745,000     $ 95,914,000     $ 89,438,000  
Reimbursable program costs and expenses
    5,877,000       5,881,000       18,377,000       17,462,000  
Outside production and other program expenses
    20,797,000       17,290,000       49,561,000       46,078,000  
Operating revenue
    9,504,000       8,574,000       27,976,000       25,898,000  
Compensation expense
    6,848,000       6,156,000       19,902,000       17,990,000  
General and administrative expenses
    1,641,000       1,731,000       4,893,000       5,316,000  
Operating income
    1,015,000       687,000       3,181,000       2,592,000  
Interest expense, net
    (40,000 )     (177,000 )     (234,000 )     (516,000 )
Other income
          12,000             12,000  
Fair value adjustments to compound embedded derivatives
    588,000       560,000       1,018,000       (906,000 )
Income before provision for income taxes
    1,563,000       1,082,000       3,965,000       1,182,000  
Provision for income taxes
    60,000             150,000        
Net income
  $ 1,503,000     $ 1,082,000     $ 3,815,000     $ 1,182,000  
                                 
Per Share Data:
                               
Basic earnings  per share
  $ 0.18     $ 0.13     $ 0.47     $ 0.15  
Diluted earnings  per share
  $ 0.09     $ 0.07     $ 0.24     $ 0.08  
                                 
Weighted Average Shares Outstanding:
                               
Basic
    8,161,451       8,030,082       8,130,812       7,934,134  
Diluted
    15,944,895       15,804,981       15,933,192       15,706,298  
 
Operating Revenue and Modified EBITDA

We believe Operating Revenue and Modified EBITDA are key performance indicators.  We define Operating Revenue as our sales less reimbursable program costs and expenses, and outside production and other program expenses.  Operating Revenue is the net amount derived from sales to customers that we believe is available to fund our compensation, general and administrative expenses, and capital expenditures.  We define Modified EBITDA as income before interest, income taxes, depreciation and amortization plus other non-cash expenses.  Modified EBITDA is a supplemental measure to evaluate operational performance. Operating Revenue and Modified EBITDA are Non-GAAP financial measures disclosed by management to provide additional information to investors in order to provide them with an alternative method for assessing our financial condition and operating results.  These measures are not in accordance with, or a substitute for, GAAP, and may be different from or inconsistent with Non-GAAP financial measures used by other companies.
 
 
21

 
 

The following table presents operating data expressed as a percentage of Operating Revenue for the three and nine months ended December 31, 2011 and 2010, respectively:

   
Three Months Ended December 31,
   
Nine Months Ended December 31,
 
   
2011
   
2010
   
2011
   
2010
 
                         
Statement of Operations Data:
                       
Operating revenue
    100.0 %     100.0 %     100.0 %     100.0 %
Compensation expense
    72.1 %     71.8 %     71.1 %     69.5 %
General and administrative expense
    17.2 %     20.2 %     17.5 %     20.5 %
Operating income
    10.7 %     8.0 %     11.4 %     10.0 %
Interest expense, net
    (0.4 %)     (2.0 %)     (0.8 %)     (2.0 %)
Other income
    0.0 %     0.1 %     0.0 %     0.1 %
Fair value adjustments to compound embedded derivatives
    6.1 %     6.5 %     3.6 %     (3.5 %)
Income before provision for income taxes
    16.4 %     12.6 %     14.2 %     4.6 %
Provision for income taxes
    0.6 %     0.0 %     0.6 %     0.0 %
Net income
    15.8 %     12.6 %     13.6 %     4.6 %
 
Sales.  Sales consist of fees for services, commissions, reimbursable program costs and expenses and other production and program expenses.  We purchase a variety of items and services on behalf of our clients for which we are reimbursed pursuant to our client contracts.  The amount of reimbursable program costs and expenses, and outside production and other program expenses which are included in revenues will vary from period to period, based on the type and scope of the service being provided.  Sales for the three months ended December 31, 2011 increased $4,433,000 to $36,178,000, compared to $31,745,000 for the three months ended December 31, 2010, a 14% increase.  This increase in sales is mainly attributable to a $4,846,000 increase in experiential marketing revenues, partially offset by a $408,000 decrease in trade marketing revenues.  Sales for the nine months ended December 31, 2011 increased $6,476,000 to $95,914,000, compared to $89,438,000 for the nine months ended December 31, 2010, a 7% increase. This increase in sales is mainly attributable to a $5,628,000 increase in experiential marketing revenues and a $1,866,000 increase in revenues from our largest customer, Diageo North America, Inc. (“Diageo”), partially offset by $1,070,000 decrease in trade marketing revenues.

Reimbursable Program Costs and Expenses.  Reimbursable program costs and expenses are primarily direct labor, travel and product costs generally associated with events we execute for Diageo. Reimbursable program costs and expenses for the three months ended December 31, 2011 decreased $4,000 to $5,877,000, compared to $5,881,000 for the three months ended December 31, 2010.   Reimbursable program costs and expenses for the nine months ended December 31, 2011 increased $915,000 to $18,377,000, compared to $17,462,000 for the nine months ended December 31, 2010.  These variances are primarily due to the fluctuations in the number of events executed during the three and nine month periods ended December 31, 2011 versus the same periods in Fiscal 2011.

Outside Production and Other Program Expenses.  Outside production and other program expenses consist of the costs of purchased materials, media, services, certain direct labor charged to programs and other expenditures incurred in connection with and directly related to sales but which are not classified as reimbursable program costs and expenses.  Outside production and other program expenses for the three months ended December 31, 2011 increased $3,507,000 to $20,797,000, compared to $17,290,000 for the three months ended December 31, 2010.  Outside production and other program expenses for the nine months ended December 31, 2011 increased $3,483,000 to $49,561,000, compared to $46,078,000 for the nine months ended December 31, 2010. These increases are primarily due to an increase in the number of experiential programs and Diageo events executed, partially offset by reductions in the cost of trade marketing programs.

Operating Revenue. For the three months ended December 31, 2011, Operating Revenue increased $930,000 to $9,504,000, compared to $8,574,000 for the three months ended December 31, 2010.  This 11% increase in Operating Revenue is primarily due to an increase in Diageo and experiential marketing revenue, partially offset by a decrease in trade marketing revenue.  For the nine months ended December 31, 2011, Operating Revenue increased $2,078,000 to $27,976,000, compared to $25,898,000 for the nine months ended December 31, 2010. This 8% increase in Operating Revenue is primarily due to an increase in the Diageo and experiential revenue, partially offset by a decrease in digital marketing revenue. Operating Revenue as a percentage of Sales for the three and nine months ended December 31, 2011 was 26% and 29%, respectively, compared to 27% and 29% for the three and nine months ended December 31, 2010.  A reconciliation of Sales to Operating Revenues for the three and nine months ended December 31, 2011 and 2010 is set forth below.
 
 
22

 
 
 
   
Three Months Ended December 31,
   
Nine Months Ended December 31,
 
Sales
 
2011
   
%
   
2010
 
%
   
2011
   
%
   
2010
   
%
 
Sales – U.S. GAAP
  $ 36,178,000       100     $ 31,745,000       100     $ 95,914,000       100     $ 89,438,000       100  
Reimbursable program costs and outside production expenses
    26,674,000       74       23,171,000       73       67,938,000       71       63,540,000       71  
Operating Revenue – Non-GAAP
  $ 9,504,000       26     $ 8,574,000       27     $ 27,976,000       29     $ 25,898,000       29  

Compensation Expense. Compensation expense, exclusive of reimbursable program costs and expenses and other program expenses, consists of the salaries, payroll taxes and benefit costs related to indirect labor, overhead personnel and certain direct labor otherwise not charged to programs.  For the three months ended December 31, 2011, compensation expense increased $692,000 to $6,848,000, compared to $6,156,000 for the three months ended December 31, 2010.  This 11% increase in compensation expense is primarily the result of a $813,000 increase in salary expense and a $80,000 increase in payroll taxes and benefits primarily due to direct labor staff increases, partially offset by a $207,000 decrease in bonus expense. For the nine months ended December 31, 2011, compensation expense increased $1,912,000 to $19,902,000, compared to $17,990,000 for the nine months ended December 31, 2010.  This 11% increase in compensation expense is primarily the result of a $2,102,000 increase in salary expense and a $342,000 increase in payroll taxes and benefits primarily due to direct labor staff increases, partially offset by a $507,000 decrease in bonus expense.

General and Administrative Expenses. General and administrative expenses consist of office and equipment rent, depreciation and amortization, professional fees, other overhead expenses and charges for doubtful accounts.   For the three months ended December 31, 2011, general and administrative expenses decreased $90,000 to $1,641,000, compared to $1,731,000 for the three months ended December 31, 2010.  This 5% decrease in general and administrative expenses is primarily the result of an $81,000 decrease in legal fees. For the nine months ended December 31, 2011, general and administrative expenses decreased $423,000 to $4,893,000, compared to $5,316,000 for the nine months ended December 31, 2010.  This 8% decrease in general and administrative expenses is primarily the result of a $263,000 decrease in legal fees, a $116,000 decrease in depreciation and amortization expense, a $99,000 reduction in telecommunication expense, and a $61,000 decrease in office expense, partially offset by a $125,000 increase in new business expense.

Modified EBITDA. As described above, we believe that Modified EBITDA is an additional key performance indicator. We use it to measure and evaluate operational performance.   Modified EBITDA for the three months ended December 31, 2011, increased by 27% to $1,367,000 compared  to $1,077,000 for the three months ended December 31, 2010.  For the nine months ended December 31, 2011 Modified EBITDA increased by 10% to $4,226,000 compared to $3,855,000 for the nine months ended December 31, 2010. A reconciliation of operating income to Modified EBITDA for the three and nine months ended December 31, 2011 and 2010, is set forth below:
 
   
Three Months Ended December 31,
   
Nine Months Ended December 31,
 
   
2011
   
2010
   
2011
   
2010
 
                         
Operating income – US GAAP
  $ 1,015,000     $ 687,000     $ 3,181,000     $ 2,592,000  
Depreciation and amortization
    237,000       270,000       713,000       829,000  
Income tax expense
          15,000             45,000  
Share based compensation expense
    115,000       105,000       332,000       389,000  
Modified EBITDA – Non-GAAP
  $ 1,367,000     $ 1,077,000     $ 4,226,000     $ 3,855,000  
 
Interest expense, net.  Net interest expense for the three months ended December 31, 2011 was ($40,000) compared to ($177,000) for the three months ended December 31, 2010.  Net interest expense for the nine months ended December 31, 2011 was ($234,000) compared to ($516,000) for the nine months ended December 31, 2010.  Interest expense consisted primarily of interest on the Senior Notes, which were repaid in full in November 2011. Interest income consists primarily of interest on our money market and CD accounts. For the three and nine months ended December 31, 2010 interest expense included amortization of the original interest discount on the Senior Notes of ($79,000) and ($225,000), respectively.  We did not incur any amortization of the original interest discount on the Senior Notes for the three and nine months ended December 31, 2011, as they were fully amortized as of March 31, 2011.
 
 
23

 
 

Fair Value Adjustments to Compound Embedded Derivatives.  Fair value adjustments to compound embedded derivatives for the three and nine months ended December 31, 2011, were $588,000 and $1,018,000, respectively.  Fair value adjustments to compound embedded derivatives for the three and nine months ended December 31, 2010, were $560,000 and ($906,000), respectively.  These amounts consist entirely of a non-cash fair value adjustment to the derivative financial instruments generated from the December 2009 financing.  This adjustment is primarily attributable to the fluctuation in the price of our Common Stock during the relevant periods, which under generally accepted accounting principles required us to adjust the carrying values of the Warrant derivative liability and other derivative liabilities on our balance sheets and record the amount of such adjustments under “Fair value adjustments to compound embedded derivatives” on our statements of operations.  In general, an increase in the price of our Common Stock in a particular period will result in an increase in the carrying values of these derivative liabilities on our balance sheets at the end of such period and require us to record the amount of such increase as a charge under “Fair value adjustments to compound embedded derivatives” on our statements of operations for such period, and a decrease in the price of our Common Stock in a particular period will have the opposite effect.  A more detailed explanation of the accounting treatment for these derivative financial instruments is provided in Note 3 to our Consolidated Financial Statements in Item 1 of this Report.

Income before Provision for Income Taxes.  The Company’s income before provision for income taxes for the three months ended December 31, 2011, was $1,563,000, an increase of 44% compared to $1,082,000 for the three months ended December 31, 2010.  For the nine months ended December 31, 2011, the Company’s income before provision for income taxes was $3,965,000, a 235% increase, compared to $1,182,000 for the nine months ended December 31, 2010.

Provision for Income Taxes.  Except for an alternative minimum tax for the three and nine months ended December 31, 2011, we did not record a provision for federal, state and local income taxes for the three and nine months ended December 31, 2011 and 2010 because any such provision would be fully offset by a change in the valuation allowance against the Company’s net deferred tax asset established as a result of our historical operating losses.  We established this allowance because, in light of our losses in prior fiscal years and other factors, there is uncertainty as to whether we will be able to utilize these assets to reduce our tax expense in future periods.

Net Income.  As a result of the items discussed above, net income for the three months ended December 31, 2011 increased by 39% to $1,503,000 compared to $1,082,000 for the three months ended December 31, 2010.  For the nine months ended December 31, 2011, the Company’s net income increased 223% to $3,815,000 compared to $1,182,000 for the nine months ended December 31, 2010.  Fully diluted earnings per share amounted to $.09 and $.24 for the three and nine months ended December 31, 2011, compared to $.07 and $.08 for the three and nine months ended December 31, 2010.

Liquidity and Capital Resources
 
At December 31, 2011 we had $253,000 of working capital, after having continuously operating with a working capital deficit for over 10 years.  The successful elimination of our working capital deficit was the result of our ability to increase operating revenue and reduce general and administrative expenses.  We were previously able to operate with negative working capital due primarily to advance payments made to us on a regular basis by our largest customers, and to a lesser degree, borrowings, equity infusions from private placements of our securities, and stock option and warrant exercises. For the nine months ended December 31, 2011, working capital increased by $3,352,000 from a deficit of ($3,099,000) to $253,000, primarily as a result of the net income generated during the period.
 
In light of our then pressing cash needs, on December 15, 2009, we consummated a $5 million financing led by an investment vehicle organized by Union Capital Corporation (“Union Capital”). In the financing, we issued $2.5 million in aggregate principal amount of Senior Notes, $2.5 million in aggregate stated value of Series D Convertible Participating Preferred Stock initially convertible into 5,319,149 shares of Common Stock, and Warrants to purchase 2,456,272 shares of Common Stock. The Senior Notes originally bore interest at a rate of 12.5% per annum payable quarterly; and were to mature in one installment on December 15, 2012. We repaid the Senior Notes in full in November 2011 in conjunction with obtaining the credit facility described below.
 
The shares of Series D Preferred Stock issued in the financing have a stated value of $1.00 per share, and are convertible into Common Stock at a conversion price of $0.47. The conversion price of the Preferred Stock is subject to weighted-average anti-dilution provisions. Holders of the Series D Preferred Stock are not entitled to special dividends but will be entitled to be paid upon a liquidation, redemption or change of control, the stated value of such shares plus the greater of (a) a 14% accreting liquidation preference, compounding annually, and (b) 3% of the volume weighted average price of our Common Stock outstanding on a fully-diluted basis (excluding the shares issued upon conversion of the Series D Preferred Shares) for the 20 days preceding the event. A consolidation or merger, a sale of all or substantially all of our assets, and a sale of 50% or more of our Common Stock would be treated as a change of control for this purpose.
 
 
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After December 15, 2015, holders of the Series D Preferred Stock can require us to redeem the Series D Preferred Stock at its stated value plus any accretion thereon. In addition, we may be required to redeem the Series D Preferred Stock earlier upon the occurrence of a “Triggering Event.” Triggering Events include (i) failure to timely deliver shares of Common Stock upon conversion of Series D Preferred Stock, (ii) failure to pay amounts due to the holders (after notice and a cure period), (iii) a bankruptcy event with respect to us or any of our subsidiaries; (iv) our default under other indebtedness in excess of certain amounts, and (v) our breach of representations, warranties or covenants in the documents entered into in connection with the Financing. Upon a Triggering Event or our failure to redeem the Series D Preferred Stock, the accretion rate on the Series D Preferred Stock will increase to 16.5% per annum. We may also be required to pay penalties upon our failure to timely deliver shares of Common Stock upon conversion of Series D Preferred Stock.
 
Upon closing of the financing, Union Capital became entitled to a closing fee of $325,000, half of which was paid upon closing and the balance of which was paid in six monthly installments following the closing. We also reimbursed Union Capital for its fees and expenses in the amount of $250,000. Additionally, we entered into a management consulting agreement with Union Capital under which Union Capital provides us with management advisory services and we pay Union Capital a fee of $125,000 per year for such services.  Said fee will be reduced from $125,000 to $62,500 within two days of the Court’s approval of the Settlement Agreement described in Note 11 to our Consolidated Financial Statements.  The management consulting agreement will terminate when the holders of the Series D Preferred Stock no longer have the right to nominate any directors and Union Capital no longer owns at least 20% of the Common Stock purchased by it at closing (assuming conversion of Series D Preferred Stock and exercise of Warrants held by it).

On November 23, 2011, we entered into a Loan and Security Agreement with TD Bank, N.A. (the “Bank”), pursuant to which we were provided with a $4.0 million revolving credit facility (the “Credit Facility”). Borrowings under the Credit Facility are secured by substantially all of our assets, including $500,000 of cash collateral that was deposited in a blocked account maintained with the Bank, and have been guaranteed by our subsidiaries.
 
Pursuant to the Loan Agreement, among other things:

·    
All outstanding loans will become due on November 23, 2012, provided that following our request, the Bank may in its sole discretion agree to one year extensions of the maturity date;
·    
Interest accrues on outstanding loans at a per annum rate equal to the greater of (i) 4.0%, and (ii) the Bank’s prime rate as from time to time in effect plus one percent;
·    
Aggregate loans outstanding at any time are limited to a borrowing base equal to 80% of our eligible accounts receivable, as determined by the Bank, provided that the advance rate is limited to 50% with respect to accounts receivable from our customers whose receivables constitute more than 50% of our receivables in the aggregate; and
·    
We are required to comply with a number of affirmative, negative and financial covenants. Among other things, these covenants restrict our ability to pay dividends, provide that our debt service coverage ratio (as determined pursuant to the Loan Agreement) cannot be less than 1.25 to 1.0 as of the end of any fiscal year, and require that we have immediately available cash at all times, including borrowings under the Credit Facility, of at least $3 million.  We were in compliance with these covenants at December 31, 2011.
 
If we do not comply with the financial and other covenants and requirements of the Loan Agreement, the Bank may, subject to various cure rights, require the immediate payment of all amounts outstanding under the Loan Agreement.
 
In connection with the Loan Agreement, the holders of our Series D Preferred Stock entered into a Standstill Agreement with the Bank under which such stockholders have agreed not to exercise any rights they may have to cause us to redeem their shares of Series D Preferred Stock prior to December 15, 2015 (or such earlier date as the Credit Facility is terminated), other than upon a change of control or liquidation event of the Company.

We believe that cash currently on hand together with cash expected to be generated from operations and borrowing availability under the Credit Facility, will be sufficient to fund our cash and near-cash requirements both through December 31, 2012 and on a long term basis.  We had no loans outstanding under the Credit Facility at December 31, 2011.

At December 31, 2011, we had cash and cash equivalents of $6,219,000, borrowing availability under the Credit Facility of $4,000,000, working capital of $253,000, and stockholders’ equity of $7,993,000.  In comparison, at March 31, 2011, we had cash and cash equivalents of $7,977,000, a working capital deficit of $3,099,000, and stockholders’ equity of $4,290,000.  The $1,758,000 decrease in cash and cash equivalents during the nine months ended December 31, 2011 was primarily due to debt payments in the amount of $2,500,000, and  purchases of property and equipment of $290,000, partially offset by $1,046,000 of cash provided by operating activities.
 
 
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Operating Activities.  Net cash provided by operating activities for the nine months ended December 31, 2011 was $1,046,000, primarily attributable to net income of $3,815,000, partially offset by $2,632,000 of cash used by the changes in operating assets and liabilities as the result of an increase in accounts receivables, prepaid expenses, other assets and a decrease in accrued compensation, accrued job costs, and income taxes payable, offset by an decrease in unbilled contracts in progress, deferred contract costs and an increase in accounts payable, other accrued liabilities and deferred revenue account balances.
 
Investing Activities.  Net cash used in investing activities for the nine months ended December 31, 2011 was $290,000, entirely the result of property and equipment purchases.

Financing Activities.   Net cash used in investing activities for the nine months ended December 31, 2011 was $2,514,000, the result of our repayment in full of $2,500,000 in principal of the Senior Notes, and $14,000 in repurchases of our Common Stock from employees to satisfy employee tax withholding obligations in connection with the vesting of restricted stock.

Critical Accounting Policies

The preparation of consolidated financial statements in accordance with accounting principles generally accepted in the United States of America requires management to use judgment in making estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities.  Certain of the estimates and assumptions required to be made relate to matters that are inherently uncertain as they pertain to future events.  While management believes that the estimates and assumptions used were the most appropriate, actual results may vary from these estimates under different assumptions and conditions.

Please refer to our 2011 Annual Report on Form 10-K for a discussion of the Company’s critical accounting policies relating to revenue recognition, goodwill (expanded below) and other intangible assets and accounting for income taxes. During the nine months ended December 31, 2011, there were no material changes to these policies.
 
Goodwill and Other Intangible Assets
 
Our goodwill consists of the cost in excess of the fair market value of the acquired net assets of our subsidiary companies, Inmark, Optimum, U.S. Concepts and Digital Intelligence as well as our mktgpartners business. These companies and businesses have been integrated into a structure which does not provide the basis for separate reporting units. Consequently, we are a single reporting unit for goodwill impairment testing purposes. We also have intangible assets consisting of a customer relationship acquired from mktgpartners, and an Internet domain name and related intellectual property rights. At December 31, 2011 and March 31, 2011, our balance sheet reflected goodwill and intangible assets as set forth below:
 
   
December 31, 2011
   
March 31,
2011
 
Amortizable:
           
Customer relationship
  $ 482,524     $ 723,786  
`
               
Non-Amortizable:
               
Goodwill
  $ 10,052,232     $ 10,052,232  
Internet domain name
    200,000       200,000  
    $ 10,252,232     $ 10,252,232  
Total
  $ 10,734,756     $ 10,976,018  
 
Goodwill and the internet domain name are deemed to have indefinite lives and are subject to annual impairment tests. Goodwill impairment tests require the comparison of the fair value and carrying value of the reporting unit. We assess the potential impairment of goodwill and intangible assets annually and on an interim basis whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Upon completion of such review, if impairment is found to have occurred, a corresponding charge will be recorded. The value assigned to the customer relationship is being amortized over a five year period.
 
As of March 31, 2011, we used a combination of three generally accepted methods for estimating fair value of the reporting unit; the income approach, market approach and market capitalization to determine the overall fair value.  Based on such analysis, we concluded that our goodwill was not impaired as of March 31, 2011. Goodwill and the intangible asset will continue to be tested annually at the end of each fiscal year to determine whether they have been impaired. Upon completion of each annual review, there can be no assurance that a material charge will not be recorded. Impairment testing is required more often than annually if an event or circumstance indicates that an impairment or decline in value may have occurred.  There were no events or changes in circumstances during the nine months ended December 31, 2011 that indicated that the carrying value of goodwill and the intangible asset may not be recoverable.  Management has also determined that there was no impairment of the amortizable intangible asset.
 
 
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Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management has evaluated, with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended) as of December 31, 2011.   Based on that evaluation, our Chief Executive Officer and Principal Financial Officer have concluded that our disclosure controls and procedures were effective as of December 31, 2011.

Changes in Internal Controls over Financial Reporting
 
There were no changes in our internal control over financial reporting during the fiscal quarter ended December 31, 2011 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
 
 
On  May 7, 2010, Brian Murphy, derivatively on behalf of the Company, commenced a lawsuit in the Supreme Court of the State of New York, County of New York (the “Court”), against the former Chairman of the Company’s Board of Directors, certain former directors and officers of the Company, and the Company as a nominal defendant. The Complaint filed by Mr. Murphy in the action alleges, among other things, that the defendants breached fiduciary duties owed to the Company and its stockholders by failing to ensure that the Company’s financial statements for its fiscal year ended March 31, 2008 and quarter ended June 20, 2008 were prepared correctly, and by causing the Company to enter into the December 2009 financing on terms dilutive to the Company’s stockholders.

On June 30, 2010 the defendants filed a motion to dismiss the Complaint.  Thereafter, on October 27, 2010, Mr. Murphy filed an Amended Complaint with the Court, naming the investors in the Company’s December 2009 financing as additional defendants.  In addition to repeating the allegations made in the original Complaint, the Amended Complaint alleges that the investors in the Company’s December 2009 financing were unjustly enriched at the Company’s expense, and seeks the rescission of the financing transaction, or in the alternative, the reformation of the terms of the financing.  On December 23, 2010 the defendants filed a motion to dismiss the Complaint. The Court scheduled a hearing on the motion for April 7, 2011.

Shortly before the hearing was held on the motion to dismiss, the parties (including the Company) agreed in principle to settle the matter.  On September 16, 2011, the parties entered into a formal Settlement Agreement, which was approved by the Court on February 2, 2012 pursuant to which, among other things:
 
·    
the Company agreed to redeem its outstanding Senior Notes within 45 days of the Court’s approval of the Settlement Agreement;
  ·     the annual management fee payable by the Company to Union Capital Corporation will be reduced from $125,000 to $62,500 within two days of the Court’s approval of the Settlement Agreement;
 ·     the Company will pay up to $175,000 of Plaintiff’s legal fees, subject to the Court’s approval;
  ·     the Company’s Senior Notes were amended to fix the interest rate thereunder at 12.5 percent;
  ·     the parties agreed to the settlement of all claims relating to the lawsuit and the dismissal of the lawsuit with prejudice; and
  ·     the plaintiff provided the defendants with a general release.
 
The settlement is not expected to have a material adverse impact on our finances.

The Company has obligations to provide indemnification to its officers and directors (and former officers and directors), as well as to the investors in the December 2009 financing, including for all legal costs incurred by them in defending these claims.  As of December 31, 2011, the Company’s legal expenses in connection with its defense of the lawsuit and its indemnification obligations amounted to $941,000 with $110,000 of that amount incurred during the nine months ended December 31, 2011.

 
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Item 6.  Exhibits

31.1
Certification of principal executive officer pursuant to Rule 13a-14(a) of the Exchange Act.

31.2
Certification of principal financial officer pursuant to Rule 13a-14(a) of the Exchange Act.

32.1
Certification of principal executive officer pursuant to Rule 13a-14(b) of the Exchange Act.

32.2
Certification of principal financial officer pursuant to Rule 13a-14(b) of the Exchange Act.

 
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Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
  ‘mktg, inc.’  
       
 Dated: February 3, 2012  By:  /s/ Charles W. Horsey  
    Charles W. Horsey, President and Chief Executive Officer  
    (Principal Executive Officer)  

 Dated: February 3, 2012  By:  /s/ Paul Trager  
    Paul Trager, Chief Financial Officer  
    (Principal Financial Officer)  
 
 
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