CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
consent to the use in this Registration Statement on Form S-1 of our report dated December 1, 2011 relating to the financial statements of Annies, Inc., which appears in such Registration Statement. We also consent to the reference to us under
the heading Experts in such Registration Statement.
/s/ PricewaterhouseCoopers LLP
San Francisco, California
December 1, 2011