Attached files

file filename
8-K - 8-K - TIVO INCq3fy128-k202.htm


Exhibit 99.1





Contacts:
Investor Relations
 
 
Media Relations
 
Derrick Nueman
 
 
Mike Boccio - Sloane & Company
 
408-519-9677
 
 
212-446-1867
 
dnueman@tivo.com
 
 
mboccio@sloanepr.com

TIVO REPORTS RESULTS FOR THE THIRD QUARTER ENDED OCTOBER 31, 2011


Total net subscription additions of approximately 117,000, accelerating significantly compared to net subscription losses of 33,000 in the prior quarter; First increase in total subscriptions in four years
Service & Technology revenues up 25% year-over-year, exceeding guidance
Adjusted EBITDA and Net Loss both exceed guidance
Major progress on MSO deployments; ONO and Grande now live; Charter launching shortly; Virgin Media, RCN and Suddenlink deployment rates accelerating
DirecTV intends to launch TiVo in select markets in December
Comcast TiVo offering now in field trial
1.95 billion interactive ad impressions delivered to date showcases demand for TiVo's ability to help advertisers more effectively reach viewers
 

ALVISO, Calif. - November 22, 2011 - TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services, including digital video recorders (DVRs), for consumers, television service providers, and consumer electronics manufacturers, today reported financial results for the third quarter ended October 31, 2011.

Tom Rogers, President and CEO of TiVo, said, “This was a great quarter and represented a significant step in our growth strategy. Our efforts to get TiVo in more homes globally continues to accelerate as we drove approximately 117,000 net subscription additions and returned to total positive net subscription growth for the first time in four years. We also exceeded our quarterly guidance on service and technology revenues, Adjusted EBITDA and net income. In the U.K., Virgin Media has now deployed its TiVo offering to more than 220,000 subscribers as of the end of October, and RCN recently expanded its TiVo product offering through the deployment of a whole-home solution. Both ONO and Grande deployments are now live, and we expect Charter Communications to begin initial deployments shortly. Additionally, DirecTV intends to launch its TiVo offering in select markets in December with a nationwide rollout to follow early next year. All of this is a testament to our leadership in advanced television and our ability to drive meaningful solutions to market.”

For the third quarter, service and technology revenues were $51.8 million, growing 25% year-over-year.





This compared to our guidance of $49 million to $51 million, $41.3 million for the same quarter last year and $49.6 million in the prior quarter. TiVo reported a net loss of ($24.5) million, compared to guidance of a net loss of ($27) million to ($29) million and a net loss of ($20.6) million in the same quarter last year. Net loss per share this quarter on a basic share basis was ($0.21). Additionally, Adjusted EBITDA was a loss of ($13.9) million, compared to Adjusted EBITDA guidance of a loss of ($17) million to ($19) million, and to an Adjusted EBITDA loss of ($12.2) million in the same quarter last year. TiVo ended the quarter with 2.04M total subscriptions, up 117,000.

Rogers continued, “Our mass deployment efforts are proving successful and gaining momentum with Pay-TV operators worldwide. These operators recognize the need to retain their position as the key providers of a video experience for consumers. They are increasingly turning to TiVo because of TiVo's proven advanced television solution that enables them to extract more value out of the television experience by joining traditional linear TV channels with broadband delivered content while vastly upgrading the user interface.

“Demand for Virgin Media's TiVo offering is quickly growing throughout the U.K. Just six months after launch, Virgin Media said that it had more than 220,000 TiVo subscribers live, up from the 50,000 just three months prior. Even more impressive is that 40% of these TiVo subscribers are new to Virgin Media. Virgin Media has also seen a significant increase in its customer satisfaction metrics, and CEO Neil Burkett best summed up what TiVo has done for Virgin Media when he said on the company's most recent earnings call, 'So how are our customers finding it? Well, firstly, they love it. Our net promoter score or customer satisfactions is much higher for TiVo than our legacy TV product. In fact, TiVo customers are twice as likely to recommend Virgin Media to their friends, telling their friends and their family about the game-changing technology, about the content discovery, and about their control. TiVo is facilitating a personalization that customers want. It's liberating them and putting them in control of their own viewing. 80% said that TiVo gives them more freedom to watch TV when they want it. 50% are watching more catch-up TV.'

Rogers continued, “Moving to RCN in the United States, in a short period of time we've had an excellent reception for TiVo Premiere from RCN, and RCN has been a key contributor to our turnaround in subscription growth. More importantly, RCN has experienced higher customer satisfaction, lower churn and increased Video On Demand (VOD) usage in homes with TiVo. To that end, we are pleased that RCN is now expanding its suite of TiVo offerings to become the first Pay-TV operator to deploy what cable operators have been seeking for a long time, which is a way to get the TiVo user interface distributed more broadly in the form of a non-DVR set-top box. This is an indication of how operators want to use TiVo as an interface for an entire whole-home experience.

“We believe the success we've seen with these two operators along with our on-going deployment with Suddenlink, our recent launches with Grande and ONO and our planned upcoming launch with Charter puts us in a solid position to continue our upward trajectory as these operators represent more than 10 million homes that we now have the ability to reach as an exclusive or primary product offering. Additionally, DirecTV has informed us that they intend to initiate the launch of the TiVo-DIRECTV product in select markets in December with a nationwide rollout to follow early next year. Finally, we believe the tangible success current Pay-TV partners are seeing with our product will lead to further distribution opportunities both domestically and abroad.

“We believe that penetration within our current distribution deals and potential new deployment deals along with stabilizing our TiVo-Owned business, where churn has slowed and new subscriptions have come in at much higher subscription fees, is setting the foundation for the long-term growth of TiVo. Further, we believe our upcoming integration of Comcast VOD with our retail product, which is now





currently in field trial, will be the first retail set-top box to combine traditional cable and cable video on demand with all of the great services the Tivo Premier DVR enables, will be an opportunity to drive incremental TiVo-Owned subscriptions.

“Turning to our advertising and audience research and measurement business, TiVo's advertising solutions continue to be an important offering for brands, advertisers and networks looking to grab the attention of the timeshifting viewer in a nonintrusive way. During this year, we have delivered 1.95 billion interactive ad impressions thus far for our advertising clients which compares very favorably to many large cable operators' interactive advertising offerings. This number is derived from just our current base while we continue to focus on creating opportunities for advertising growth off of our operator deployments.
 

“Finally, we continue to believe there is tremendous value in defending our innovation and intellectual property. We are pleased with how our case against AT&T and Microsoft in the United States District Court for the Eastern District of Texas is progressing after receiving what we believe is a positive claim construction and with trial currently scheduled to begin in January.”

Rogers concluded, “This is an exciting time for TiVo as we head down a path toward sustained growth, marked this quarter by returning our total subscription base to positive growth and exceeding guidance in our financial results. Looking out at the fourth quarter and into our next fiscal year, we are focused on improving Adjusted EBITDA and achieving success in four key areas: executing on current distribution deals we have in place; signing new distribution deals; reducing R&D and litigation spend over time; and protecting our intellectual property. As these four key areas play out, TiVo is well positioned to create shareholder value.”

Management Provides Financial Guidance

For the fourth quarter of fiscal 2012, TiVo anticipates service and technology revenues in the range of $48 million to $50 million. TiVo anticipates net loss to be in the range of ($31) million to ($33) million, and an Adjusted EBITDA loss to be in the range of ($21) million to ($23) million. Included in the fourth guidance is higher expected litigation expense relating to AT&T/Microsoft cases where significant activity is scheduled in December and January and the expected impact of flooding in Thailand on our hard drive costs which we believe will be less than $1 million in the fourth quarter. Further, we anticipate litigation expense to be lower in both the first quarter and the full-year fiscal 2013.
    
This financial guidance is based on information available to management as of November 22, 2011. TiVo expressly disclaims any duty to update this guidance.

Management's guidance includes Adjusted EBITDA, a non-GAAP financial measure as defined in Regulation G. TiVo has provided a reconciliation of EBITDA and Adjusted EBITDA to net income (loss) in the attached schedules solely for the purpose of complying with Regulation G and not as an indication that EBITDA or Adjusted EBITDA is a substitute measure for net income (loss).

Conference Call and Webcast

TiVo will host a conference call and Webcast to discuss the third quarter financial and operating results and guidance outlook at 2:00 pm PT (5:00 pm ET), today, November 22, 2011. To listen to the discussion, please visit http://www.tivo.com/ir and click on the link provided for the Webcast or dial (877) 618-4505 (conference ID number is 25529718). The Webcast will be archived and available through November 30, 2011 at http://www.tivo.com/ir or by calling (404) 537-3406; and entering the conference





ID number 25529718.


About TiVo Inc.

Founded in 1997, TiVo Inc. (Nasdaq: TIVO - News) developed the first commercially available digital video recorder (DVR).  TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers.  TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today.  TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry.

TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2011 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's future business and growth strategies including future subscription growth with TiVo's MSO customers and subscription growth in TiVo's retail business, the timing of future TiVo product roll-outs, availability of particular products now and in the future, and the expected acceleration of the deployments with customers such as DIRECTV, ONO, Charter, RCN, Comcast, Suddenlink, Virgin Media, and Grande Communications among others, the future market for TiVo's interactive advertising and audience research and measurement products, and the future strength and value of TiVo's intellectual property portfolio. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2011, as amended, our Quarterly Reports on Form 10-Q for the periods ended April 30, 2011 and July 31, 2011, and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

























TIVO INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share and share amounts)
(unaudited)
 
Three Months Ended October 31,
Nine Months Ended October 31,
 
2011
2010
2011
2010
Revenues
 
 
 
 
Service revenues
$
32,413

$
34,298

$
99,763

$
106,196

Technology revenues
19,391

7,024

40,480

20,412

Hardware revenues
12,970

9,532

31,465

37,182

Net revenues
64,774

50,854

171,708

163,790

Cost of revenues
 



Cost of service revenues
9,265

9,878

27,154

30,168

Cost of technology revenues
7,721

4,172

18,554

13,404

Cost of hardware revenues
16,817

13,566

39,071

44,331

Total cost of revenues
33,803

27,616

84,779

87,903

Gross margin
30,971

23,238

86,929

75,887

Research and development
27,272

20,446

80,542

58,400

Sales and marketing
6,753

6,157

19,995

20,539

Sales and marketing, subscription acquisition costs
2,398

1,398

6,072

5,955

General and administrative
18,032

16,162

58,310

41,962

Litigation Proceeds


(175,716
)

Total operating expenses
54,455

44,163

(10,797
)
126,856

Income (loss) from operations
(23,484
)
(20,925
)
97,726

(50,969
)
Interest income
759

348

4,600

1,098

Interest expense and other income (expense)
(2,015
)

(6,604
)
(147
)
Income (loss) before income taxes
(24,740
)
(20,577
)
95,722

(50,018
)
Benefit from (provision for) income taxes
242

(43
)
(746
)
(106
)
Net income (loss)
$
(24,498
)
$
(20,620
)
$
94,976

$
(50,124
)
 
 
 
 
 
Net income (loss) per common share
 
 
 
 
Basic
$
(0.21
)
$
(0.18
)
$
0.82

$
(0.44
)
Diluted
$
(0.21
)
$
(0.18
)
$
0.74

$
(0.44
)
 
 
 
 
 
Income (loss) for purposes of computing net income (loss) per share:
 
 
 
 
Basic
(24,498
)
(20,620
)
94,976

(50,124
)
Diluted
(24,498
)
(20,620
)
99,997

(50,124
)
 
 
 
 
 
Weighted average common and common equivalent shares:
 
 
 
 
Basic
117,232,354

114,179,608

116,208,111

113,171,074

Diluted
117,232,354

114,179,608

135,722,730

113,171,074









TIVO INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except per share and share amounts)
(unaudited)
 
October 31, 2011
January 31, 2011
ASSETS
 
 
CURRENT ASSETS
 
 
Cash and cash equivalents
$
83,941

$
71,221

Short-term investments
520,367

138,216

Accounts receivable, net of allowance for doubtful accounts of $373 and $275, respectively
19,000

16,011

Inventories
15,499

13,228

Deferred cost of technology revenues, current
7,264

13,760

Prepaid expenses and other, current
10,006

6,983

Total current assets
656,077

259,419

LONG-TERM ASSETS
 
 
Property and equipment, net of accumulated depreciation of $45,736 and $44,682, respectively
9,739

10,229

Purchased technology, capitalized software, and intangible assets, net of accumulated amortization of $17,108 and $15,110, respectively
5,239

6,956

Deferred cost of technology revenues, long-term
20,194

2,100

Prepaid expenses and other, long-term
3,802

1,224

Long-term investments
3,400

5,890

Total long-term assets
42,374

26,399

Total assets
$
698,451

$
285,818

LIABILITIES AND STOCKHOLDERS’ EQUITY
 
 
LIABILITIES
 
 
CURRENT LIABILITIES
 
 
Accounts payable
$
30,006

$
18,052

Accrued liabilities
35,832

30,115

Deferred revenue, current
73,848

33,792

Total current liabilities
139,686

81,959

LONG-TERM LIABILITIES

 
Deferred revenue, long-term
90,789

34,857

Convertible senior notes
172,500


Deferred rent and other long-term liabilities
539

246

Total long-term liabilities
263,828

35,103

Total liabilities
403,514

117,062

COMMITMENTS AND CONTINGENCIES


STOCKHOLDERS’ EQUITY
 
 
Preferred stock, par value $0.001: Authorized shares are 10,000,000; Issued and outstanding shares - none


Common stock, par value $0.001: Authorized shares are 275,000,000; Issued shares are 122,215,867 and 117,420,874, respectively and outstanding shares are 120,815,344 and 116,475,318, respectively
122

117

Treasury stock, at cost - 1,400,523 shares and 945,556 shares, respectively
(13,226
)
(8,660
)
Additional paid-in capital
992,511

956,947

Accumulated deficit
(684,249
)
(779,225
)
Accumulated other comprehensive income (loss)
(221
)
(423
)
Total stockholders’ equity
294,937

168,756

Total liabilities and stockholders’ equity
$
698,451

$
285,818








TIVO INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(unaudited)
 
 
Nine Months Ended October 31,
 
2011
2010
CASH FLOWS FROM OPERATING ACTIVITIES
 
 
Net income (loss)
$
94,976

$
(50,124
)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:


Depreciation and amortization of property and equipment and intangibles
6,682

6,824

Loss on disposal of fixed assets

42

Stock-based compensation expense
21,979

18,816

Amortization of discounts and premiums on investments
2,483

1,473

Non-cash loss on overallotment option
2,192


Utilization and write-down of trade credits
619

93

Allowance for doubtful accounts
322

323

Changes in assets and liabilities:

 
Accounts receivable
(3,311
)
(599
)
Inventories
(2,271
)
(10,922
)
Deferred cost of technology revenues
(11,088
)
(10,734
)
Prepaid expenses and other
(653
)
(589
)
Accounts payable
11,854

5,689

Accrued liabilities
5,717

3,038

Deferred revenue
40,056

(2,174
)
Deferred rent and other long-term liabilities
56,225

18

Net cash provided by (used in) operating activities
$
225,782

$
(38,826
)
CASH FLOWS FROM INVESTING ACTIVITIES
 

Purchases of short-term investments
(640,300
)
(133,264
)
Sales or maturities of long-term and short-term investments
256,990

155,175

Acquisition of property and equipment
(4,094
)
(5,280
)
Acquisition of capitalized software and intangibles
(281
)

Net cash provided by (used in) investing activities
$
(387,685
)
$
16,631

CASH FLOWS FROM FINANCING ACTIVITIES
 
 
Proceeds from issuance of convertible senior notes, net
166,109


Proceeds from issuance of common stock related to exercise of common stock options
9,796

30,036

Proceeds from issuance of common stock related to employee stock purchase plan
3,284

2,407

Treasury stock - repurchase of stock for tax withholding
(4,566
)
(3,858
)
Net cash provided by financing activities
$
174,623

$
28,585

NET INCREASE IN CASH AND CASH EQUIVALENTS
$
12,720

$
6,390

CASH AND CASH EQUIVALENTS:


Balance at beginning of period
71,221

70,891

Balance at end of period
$
83,941

$
77,281












TIVO INC.
OTHER DATA
 
 
 
 
 
 
Three Months Ended
 
Guidance Reconciliation
 
October 31
 
Three Months Ending
 
2011
2010
 
January 31, 2012
 
 (In thousands)
 
 (In millions)
Net loss
$
(24,498
)
$
(20,620
)
 
$(33) - $(31)
Add back:
 
 
 
 
Depreciation & amortization
2,189

2,264

 
$2
Interest income & expense
1,256

(348
)
 
$1
Provision for income tax
(242
)
43

 
$0
  EBITDA
(21,295
)
(18,661
)
 
$(30) - $(28)
Stock-based compensation
7,420

6,442

 
$7
  Adjusted EBITDA
$
(13,875
)
$
(12,219
)
 
$(23) - $(21)

EBITDA and Adjusted EBITDA Results. TiVo's "EBITDA" means income before interest income and expense, provision for income taxes and depreciation and amortization. TiVo's "Adjusted EBITDA" is EBITDA less expense for stock-based compensation. EBITDA and Adjusted EBITDA are not measures of financial performance under generally accepted accounting principles, which we refer to as GAAP. We have presented EBITDA and Adjusted EBITDA solely as supplemental disclosure because we believe they allow for a more complete analysis of our results of operations and we believe that EBITDA and Adjusted EBITDA are useful to investors because EBITDA and Adjusted EBITDA are commonly used to analyze companies on the basis of operating performance. In addition, because of the variety of equity awards used by companies, the varying methodologies for determining stock-based compensation expense, and the subjective assumptions involved in those determinations, we believe excluding stock-based compensation enhances the ability of management and investors evaluate our operating performance over multiple periods. Management does not use EBITDA or Adjusted EBITDA as a measure of liquidity because, among other things, they do not exclude the impact of deferred revenues associated with the amortization of product lifetime subscriptions. We do not use stock-based compensation expense in our internal measures. A limitation associated with these non-GAAP measures is that they do not include any stock-based compensation expense related to hiring, retaining, and incentivizing the Company's workforce. EBITDA and Adjusted EBITDA are not intended to represent, and should not be considered more meaningful than, or as an alternative to, measures of operating performance as determined in accordance with GAAP.






TIVO INC.
OTHER DATA
Subscriptions
Three Months Ended October 31,
(Subscriptions in thousands)
2011
2010
TiVo-Owned Subscription Gross Additions:
30

35

Subscription Net Additions/(Losses):




TiVo-Owned
(30
)
(45
)
MSOs
147

(67
)
Total Subscription Net Additions/(Losses)
117

(112
)
Cumulative Subscriptions:




TiVo-Owned
1,135

1,321

MSOs
910

951

Total Cumulative Subscriptions
2,045

2,272

% of TiVo-Owned Cumulative Subscriptions paying recurring fees
56
%
56
%
 
 
 

Included in the 1,135,000 TiVo-Owned subscriptions are approximately 270,000 lifetime subscriptions that have reached the end of the period TiVo uses to recognize lifetime subscription revenue. These lifetime subscriptions no longer generate subscription revenue.
Subscriptions. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our relative position in the marketplace and to forecast future potential service revenues. The TiVo-Owned lines refer to subscriptions sold directly or indirectly by TiVo to consumers who have TiVo-enabled DVRs and for which TiVo incurs acquisition costs. The MSOs lines refer to subscriptions sold to consumers by multiple system operators and broadcasters such as DIRECTV, Cablevision Mexico, Seven/Hybrid TV (Australia), Television New Zealand (TVNZ) (New Zealand), Virgin Media (United Kingdom), RCN, and Suddenlink and for which TiVo expects to incur little or no acquisition costs. Additionally, we provide a breakdown of the percent of TiVo-Owned subscriptions for which consumers pay recurring fees, including on a monthly and a prepaid one, two, or three year basis, as opposed to a one-time prepaid product lifetime fee.
We define a “subscription” as a contract referencing a TiVo-enabled DVR for which (i) a consumer has committed to pay for the TiVo service and (ii) service is not canceled. We count product lifetime subscriptions in our subscription base until both of the following conditions are met: (i) the period we use to recognize product lifetime subscription revenues ends; and (ii) the related DVR has not made contact to the TiVo service within the prior six month period. Product lifetime subscriptions past this period which have not called into the TiVo service for six months are not counted in this total. We amortize all product lifetime subscriptions over a 60 month period. We are not aware of any uniform standards for defining subscriptions and caution that our presentation may not be consistent with that of other companies. Additionally, the subscription fees that our MSOs pay us are typically based upon a specific contractual definition of a subscriber or subscription which may not be consistent with how we define a subscription for our reporting purposes nor be representative of how such subscription fees are calculated and paid to us by our MSOs. Our MSOs subscription data is based in part on reporting from our third party MSO partners.


TIVO INC.
OTHER DATA - KEY BUSINESS METRICS
 
 
 
 
Three Months Ended October 31,
TiVo-Owned Churn Rate
2011
2010
 
(In thousands, except churn rate per month)
Average TiVo-Owned subscriptions
1,149

1,345

TiVo-Owned subscription cancellations
(60
)
(80
)
TiVo-Owned Churn Rate per month
(1.7
)%
(2.0
)%






TiVo-Owned Churn Rate per Month. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our ability to retain existing TiVo-Owned subscriptions (including both monthly and product lifetime subscriptions) by providing services that are competitive in the market. Management believes factors such as service enhancements, service commitments, higher customer satisfaction, and improved customer support may improve this metric. Conversely, management believes factors such as increased competition, lack of competitive service features such as high definition television recording capabilities in our older model DVRs or access to certain digital television channels or MSO Video-on-Demand services, as well as, increased price sensitivity and installation and CableCARDTM technology limitations may cause our TiVo-Owned Churn Rate per month to increase.
We define the TiVo-Owned Churn Rate per month as the total TiVo-Owned subscription cancellations in the period divided by the Average TiVo-Owned subscriptions for the period (including both monthly and product lifetime subscriptions), which then is divided by the number of months in the period. We calculate Average TiVo-Owned subscriptions for the period by adding the average TiVo-Owned subscriptions for each month and dividing by the number of months in the period. We calculate the average TiVo-Owned subscriptions for each month by adding the beginning and ending subscriptions for the month and dividing by two. We are not aware of any uniform standards for calculating churn and caution that our presentation may not be consistent with that of other companies.
 
 
 
 
 
 
Three Months Ended October 31,
Twelve Months Ended October 31,
 
2011
2010
2011
2010
Subscription Acquisition Costs
(In thousands, except SAC)
Sales and marketing, subscription acquisition costs
$
2,398

$
1,398

$
8,286

$
7,977

Hardware revenues
(12,970
)
(9,532
)
(45,901
)
(60,571
)
Less: MSOs'-related hardware revenues
8,998

3,416

24,273

23,272

Cost of hardware revenues
16,817

13,566

63,773

72,293

Less: MSOs'-related cost of hardware revenues
(6,351
)
(2,618
)
(17,463
)
(20,062
)
Total Acquisition Costs
8,892

6,230

32,968

22,909

TiVo-Owned Subscription Gross Additions
30

35

142

146

Subscription Acquisition Costs (SAC)
$
296

$
178

$
232

$
157


Subscription Acquisition Cost or SAC. Management reviews this metric, and believes it may be useful to investors, in order to evaluate trends in the efficiency of our marketing programs and subscription acquisition strategies. We define SAC as our total TiVo-Owned acquisition costs for a given period divided by TiVo-Owned subscription gross additions for the same period. We define total acquisition costs as sales and marketing, subscription acquisition costs less net TiVo-Owned related hardware revenues (defined as TiVo-Owned related gross hardware revenues less rebates, revenue share and market development funds paid to retailers) plus TiVo-Owned related cost of hardware revenues. The sales and marketing, subscription acquisition costs line item includes advertising expenses and promotion-related expenses directly related to subscription acquisition activities, but does not include expenses related to advertising sales. We do not include third parties’ subscription gross additions, such as MSOs’ gross additions with TiVo subscriptions, in our calculation of SAC because we typically incur limited or no acquisition costs for these new subscriptions, and so we also do not include MSOs’ sales and marketing, subscription acquisition costs, hardware revenues, or cost of hardware revenues in our calculation of TiVo-Owned SAC. We are not aware of any uniform standards for calculating total acquisition costs or SAC and caution that our presentation may not be consistent with that of other companies.





 
Three Months Ended October 31,
TiVo-Owned Average Revenue per Subscription
2011
2010
 
(In thousands, except ARPU)
Total Service revenues
$
32,413

$
34,298

Less: MSOs'-related service revenues
(4,087
)
(3,670
)
TiVo-Owned-related service revenues
28,326

30,628

Average TiVo-Owned revenues per month
9,442

10,209

Average TiVo-Owned per month subscriptions
1,149

1,345

TiVo-Owned ARPU per month
$
8.22

$
7.59

 
 
 
 
 
 
 
 
 
 
Three Months Ended October 31,
MSOs' Average Revenue per Subscription
2011
2010
 
(In thousands, except ARPU)
Total Service revenues
$
32,413

$
34,298

Less: TiVo-Owned-related service revenues
(28,326
)
(30,628
)
MSOs'-related service revenues
4,087

3,670

Average MSOs' revenues per month
1,362

1,223

Average MSOs' per month subscriptions
828

984

MSOs' ARPU per month
$
1.65

$
1.24


Average Revenue Per Subscription or ARPU. Management reviews this metric, and believes it may be useful to investors, in order to evaluate the potential of our subscription base to generate revenues from a variety of sources, including service fees, advertising, and audience research measurement. You should not use ARPU as a substitute for measures of financial performance calculated in accordance with GAAP. Management believes it is useful to consider this metric excluding the costs associated with rebates, revenue share, and other payments to channel because of the discretionary and varying nature of these expenses and because management believes these expenses, which are included in hardware revenues, net, are more appropriately monitored as part of SAC. We are not aware of any uniform standards for calculating ARPU and caution that our presentation may not be consistent with that of other companies. Furthermore, ARPU for our MSOs may not be directly comparable to the service fees we may receive from these partners on a per subscription basis as the fees that our MSOs pay us may be based upon a specific contractual definition of a subscriber or subscription which may not be consistent with how we define a subscription for our reporting purposes or be representative of how such subscription fees are calculated and paid to us by our MSOs. For example, an agreement that includes contractual minimums may result in a higher than expected MSOs ARPU if such fixed minimum fee is spread over a small number of subscriptions.
We calculate ARPU per month for TiVo-Owned subscriptions by subtracting MSOs'-related service revenues (which includes MSOs' subscription service revenues and MSOs’-related advertising revenues) from our total reported net service revenues and dividing the result by the number of months in the period. We then divide by Average TiVo-Owned subscriptions for the period, calculated as described above for churn rate. The above table shows this calculation.
We calculate ARPU per month for MSOs’ subscriptions by first subtracting TiVo-Owned-related service revenues (which includes TiVo-Owned subscription service revenues and TiVo-Owned related advertising revenues) from our total reported service revenues. Then we divide average revenues per month for MSOs’-related service revenues by the average MSOs’ subscriptions for the period. The above table shows this calculation.