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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 10-Q


(Mark One)

x

Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the quarterly period ended September 30, 2011

¨

Transition Report pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

for the transition period from ____________ to ____________

Commission file number: 333-161413

Cell-nique Corporation
(Exact name of registrant as specified in its charter)

 Delaware

  27-0693687

 (State of incorporation)

  (I.R.S. Employer Identification No.)

12 Old Stage Coach Road, Weston, CT  06883
(Address and telephone number of principal executive offices)

888-417-9343
(Registrant's telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  x  No   ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions of "accelerated filer," "large accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated filer ¨

Accelerated filer                     ¨

Non-accelerated filer    ¨

Smaller reporting company   x

Indicate by check mark whether the issuer is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨  No x

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date: There were a total of 10,830,410 shares of Common Stock outstanding as of November 21, 2011.



Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q, including "Management's Discussion and Analysis of Financial Condition and Results of Operations" in Item 2 of Part I of this report include forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as "may," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "proposed," "intended," or "continue" or the negative of these terms or other comparable terminology. You should read statements that contain these words carefully, because they discuss our expectations about our future operating results or our future financial condition or state other "forward-looking" information. There may be events in the future that we are not able to accurately predict or control. Before you invest in our securities, you should be aware that the occurrence of any of the events described in this Quarterly Report could substantially harm our business, results of operations and financial condition, and that upon the occurrence of any of these events, the trading price of our securities could decline and you could lose all or part of your investment. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, growth rates, levels of activity, performance or achievements. We are under no duty to update any of the forward-looking statements after the date of this Quarterly Report to conform these statements to actual results.

 

 

 

 

 

 

2


TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION

 

 

 

Item 1.  Financial Statements

 

 

 

Condensed Balance Sheets - September 30, 2011 (unaudited) and December 31, 2010

 

 

 

Condensed Statements of Operations for the three and nine month periods ended September 30, 2011 and 2010 (unaudited)

 

 

 

Condensed Statements of Cash Flows for the nine month periods ended September 30, 2011 and 2010 (unaudited)

 

 

 

Notes to Condensed Financial Statements (unaudited)

 

 

 

Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations

 

 

 

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

 

 

 

Item 4. Controls and Procedures

 

 

 

PART II - OTHER INFORMATION

 

 

 

Item 1.  Legal Proceedings

 

 

 

Item 1A.  Risk Factors

 

 

 

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds

 

 

 

Item 3.  Defaults Upon Senior Securities

 

 

 

Item 4.  Removed and Reserved

 

 

 

Item 5.  Other Information

 

 

 

Item 6.  Exhibits

 

3


Part I - FINANCIAL INFORMATION

Item 1. Financial Statements

Cell-nique Corporation
CONDENSED BALANCE SHEETS

      Unaudited     Audited
      September 30,     December 31,
      2011     2010
Assets            
Current assets            
     Cash   $ 111,991   $ 44,293 
     Accounts receivable     262,558     36,594 
     Inventory     160,617     78,118 
          Total current assets     535,166     159,005 
             
Machinery and equipment, net     86,550     47,914 
Tradenames     1,707,558     94,064 
             
          Total assets   $ 2,329,274   $ 300,983
             
Liabilities and stockholders' equity            
Current liabilities            
     Accounts payable and accrued expenses   $ 406,265   $ 139,499 
          Total current liabilities     406,265     139,499 
             
Long Term Liabilities            
     Secured Bank Line of Credit     199,917     -  
     Note Payable - Silverwood     150,000     -  
     Note Payable - CBK Shareholder     613,533     -  
     Notes Payable - PCC Shareholder     202,634     122,347 
     Notes Payable Convertible - Omni     622,745     -  
      1,788,829     122,347
Stockholders' equity            
     Preferred Stk Series A 1,000,000 shares authorized,             
          245,000 issued and outstanding, par value $.00001     2    
     Common stock 49,000,000 shares authorized            
          10,030,410 issued and outstanding, par value $.00001     100     68 
     Additional paid-in capital     1,687,883     887,915 
     Accumulated deficit     (1,553,805)     (848,848)
          Total stockholders' equity     134,180     39,137 
             
          Total liabilities and stockholders' equity   $ 2,329,274   $ 300,983

The accompanying notes are an integral part of these condensed financial statements

4


CELL-NIQUE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
For the Three and Nine Months Ended September 30, 2011 and 2010
(Unaudited)

      Unaudited     Unaudited
      Three months ended Sept 30,     Nine months ended Sept 30,
      2011     2010     2011     2010
                         
Sales, net   $ 806,835    $ 85,498    $ 1,296,665    $ 375,033 
                         
Cost of sales     527,506      31,311      777,479      177,748 
                         
Gross profit     279,329      54,187      519,186      197,285 
                         
Expenses                        
     Selling      203,343      48,615      344,361      185,067 
     General and administrative      91,629      46,627      788,627      199,390 
     Research and development     1,249      1,224      4,751      2,188 
     Depreciation and Amortization     39,678      5,736      63,250      17,109 
Total expenses     335,899      102,202      1,200,989      403,754 
                         
Loss from operations     (56,570)     (48,015)     (681,803)     (206,469)
                         
Interest expense     15,299      34,943      23,154      90,118 
                         
Income tax                
                         
Net loss   $ (71,869)   $ (82,958)   $ (704,957)   $ (296,587)
                         
Net loss per common share    $ (0.01)   $ (0.02)   $ (0.07)   $ (0.06)
                         
Weighted average shares outstanding     10,030,410      5,015,000      10,030,410      5,015,000 

The accompanying notes are an integral part of these condensed financial statements

5


CELL-NIQUE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
For the Nine Months Ended September 30, 2011 and 2010
(Unaudited)

      Unaudited
      Nine months ended Sept 30,
      2011     2010
Cash flows from operating activities            
Net loss   $ (704,957)   $ (296,587)
             
Adjustments to reconcile net income/(loss) to             
     net cash used in operating activities:            
     Depreciation and Amortization     63,250      17,109 
     Non-Cash impairment of Tradenames     572,745     
Changes in assets and liabilities:            
     Accounts receivable     (80,484)     14,915 
     Inventory     (23,269)     (11,951)
     Accounts payable and accrued expenses     (5,550)     49,609 
Net cash (used in)/provided by            
     operating activities     (178,265)     (226,905)
             
Cash flow from investing activities            
     Purchase of Subsidiary      56,381     
Net cash (used in) investing activities     56,381     
             
Cash flow from financing activities            
     Increase in bank line of credit     9,917     
     Additional loans from shareholders     179,665      (1,345,379)
     Additional paid in capital         1,586,000 
Net cash provided by financing activities     189,582      240,621 
             
Cash and cash equivalents:            
Net (decrease) increase     67,698      13,716 
Balance at beginning of period     44,293      7,624 
Balance at end of period   $ 111,991    $ 21,340 
             
             
Supplemental cash flow information:            
     Cash paid for income taxes   $   $
     Cash paid for interest     12,685      12,425 
             
Non-cash financing activities:            
     Expenses contributed by shareholder   $   $ 86,000 
     Brokerage commission contributed by Omni     50,000     
     Interest added to shareholder loan     10,469      90,118 
     Stock issued for acquisition     800,000     

The accompanying notes are an integral part of these condensed financial statements

6


CELL-NIQUE CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS
Nine Months Ended September 30, 2011 and 2010 (UNAUDITED)

1. 

Basis of Presentation

The accompanying interim condensed financial statements are unaudited, but in the opinion of management of Cell-nique Corporation (the "Company"), contain all adjustments, which include normal recurring adjustments necessary to present fairly the financial position at September 30, 2011 and the results of operations and cash flows for the nine months ended September 30, 2011 and 2010. The balance sheet as of December 31, 2010 is derived from the Company's audited financial statements.

Certain information and footnote disclosures normally included in financial statements that have been prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission, although management of the Company believes that the disclosures contained in these condensed financial statements are adequate to make the information presented herein not misleading. For further information, refer to the financial statements and the notes thereto included in the Company's annual report Form 10K, as filed with the Securities and Exchange Commission on April 15, 2011.

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expense during the reporting period. Actual results could differ from those estimates.

The results of operations for the nine months ended September 30, 2011 are not necessarily indicative of the results of operations to be expected for the full fiscal year ending December 31, 2011.

Recently Issued Accounting Pronouncements Not Yet Effective

In December 2010, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") No. 2010-28, "Intangibles-Goodwill and Other (Topic 350), When to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with Zero or Negative Carrying Amounts (a consensus of the FASB Emerging Issues Task Force)," which provides updated authoritative guidance related to performing Step 2 of the goodwill impairment test for reporting units with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is more likely than not that a goodwill impairment exists. The qualitative factors that an entity should consider when evaluating whether it is more likely than not that a goodwill impairment exists are consistent with the existing guidance for determining whether an impairment exists between annual tests. This update is effective for fiscal years, and interim periods within those years, beginning after December 15, 2010, with no early adoption, which for the Company is our fiscal year beginning July 1, 2011. We do not expect this standard to have a material impact on our consolidated financial statements.

In December 2010, the FASB issued ASU No. 2010-29, "Disclosure of Supplementary Pro Forma Information for Business Combinations." The amendments in this standard specify that if a public entity presents comparative financial statements, the entity should disclose revenue and earnings of the combined entity as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. This standard also expands the supplemental pro forma disclosures under ASC 805 to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the reported pro forma revenue and earnings. The amendments in this ASU are effective prospectively for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2010, with early adoption permitted. This standard is therefore effective for the Company for acquisitions made after the beginning of fiscal 2012. We do not expect the pro forma disclosure requirements under this standard to have a material impact on our consolidated financial statements.

Income (Loss) per Common Share

Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to common  stock holders by the weighted average number of shares of common  stock outstanding during the year. Diluted earnings (loss) per share is computed by dividing the net income (loss) applicable to common  stock holders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued, using the treasury stock method. Potential common shares are excluded from the computation when their effect is anti-dilutive.

7


For the nine months ended September 30, 2011 and 2010 the calculations of basic and diluted loss per share are the same because potential no dilutive securities would have an anti-dilutive effect.

Concentrations

The Company's cash balances on deposit with banks are guaranteed by the Federal Deposit Insurance Corporation up to $250,000. The Company may be exposed to risk for the amounts of funds held in one bank in excess of the insurance limit. In assessing the risk, the Company's policy is to maintain cash balances with high quality financial institutions. The Company had cash balances in excess of the guarantee during the nine months ended September 30, 2011.

During the nine months ended September 30, 2011 and 2010, the Company had three customers, which accounted for approximately 64%, 20% and 6% of sales in 2011, and 80% and 15% of sales in 2010, respectively. As of September 30, 2011 and December 31, 2010, the Company had approximately $231,032 (86%) and $10,687 (80%), respectively, of accounts receivable from these customers.

Fair Value of Financial Instruments

The Company uses various inputs in determining the fair value of its investments and measures these assets on a recurring basis. Financial assets recorded at fair value in the consolidated balance sheets are categorized by the level of objectivity associated with the inputs used to measure their fair value. Authoritative guidance provided by the FASB defines the following levels directly related to the amount of subjectivity associated with the inputs to fair valuation of these financial assets:

Level 1-Quoted prices in active markets for identical assets or liabilities.

Level 2-Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

Level 3-Unobservable inputs based on the Company's assumptions.

The Company has no fair value items required to be disclosed.

2.

Acquisitions

The Company uses the purchase method of accounting for qualifying business combinations. Under the purchase method of accounting, the assets and liabilities of the acquired companies are recorded at their estimated fair values at the date of acquisition. The excess of cost over their fair values is recognized as goodwill. Identified intangible assets, other than goodwill, are amortized over their estimated useful lives. Goodwill is not amortized for financial reporting purposes. Consideration for acquisitions includes cash paid and the value of any stock issued, less any asset acquired at fair market value and debt assumed.

On May 31, 2011, the Company completed the acquisition of substantially all of the assets and the assumption of certain liabilities of Cherrybrook Kitchen, LLC ("Cherrybrook") including its natural allergy free / gluten free baking mixes and ready to eat products. The purchase price allocation has not been finalized and is subject to change upon recording of actual transaction costs, finalization of working capital adjustments, and completion of appraisals of tangle and intangible assets. The purchase price allocation will be finalized when all necessary information is obtained which is expected to occur within one year of the consummation of the transaction. (See June 30, 2011 10Q-A filing for details)

3. 

Inventory

 Inventory consists of the following as of:

 

 

September 30,
2011

 

 

December 31,
2010

 

Raw Materials and packaging

 

$

86,419

 

 

$

19,589

 

Finished Goods

 

 

74,198

 

 

 

58,529

 

 

 

$

160,617

 

 

$

78,118

 

 4

Fixed Assets

Fixed assets are comprised of the following as of:

 

 

September 30,
2011

 

 

December 31,
2010

 

Machinery and equipment

 

$

172,726

 

 

$

114,726

 

Accumulated depreciation

 

 

(86,176

)

 

 

(66,812

)

 

 

$

86,550

 

 

$

47,914

 

8


5. 

Line of Credit

The Company entered into a Asset Based Loan Agreement with Commerce Bank & Trust Company (the "Loan Agreement") on May 31, 2011, subject to closing the Cherrybrook acquisition. The Loan Agreement provides for a $200,000 secured revolving facility secured by accounts receivable and inventory. The borrowing was used to repay all amounts outstanding under the Cherrybrook's prior loan agreement; future borrowings may be used to provide working capital, finance capital expenditures and permitted acquisitions and refinance certain existing indebtedness. The obligations under the Loan Agreement are guaranteed by all existing and future assets of the Company, subject to certain exceptions. The Loan Agreement will terminate and all amounts outstanding will be due and payable on May 31, 2013. The Loan Agreement provides that loans will bear interest at rates based on the Wall Street Journal Prime Rate, plus 1.00% per annum, current rate is 4.75%.

As consideration for acquisition of Cherrybrook, the Company issued a promissory 24 month term note to Cherrybrook in the amount of $562,694 for the repayment of certain Cherrybrook debt obligations outstanding but not directly assumed. The current balance of the note is $471,265. The note has variable interest rate to match the underlining Cherrybrook obligations currently at 4.3% and the note matures May, 31 2013.

On August 25th, 2011, Cherrybrook shareholder Republic Holdings made a short term loan to the Company in the amount of $205,000 inclusive of $5,000 interest. The current balance of the note is $142,268 as of September 30th, 2011. The note matures before December 26, 2011.

On November 8th, 2011, the Company entered into a 48 month agreement with Presence Marketing for brokerage services to represent all brands effective June 1st, 2011. The initial balance of $572,745 represents amounts accounted for in purchase of Hibix and each month thereafter starting June 1, 2011 compensation shall accrued at $12,500 per month or 5% of net collected sales which ever is greater. All amounts shall accrued into the 48 month convertible note that the Company may paid back either at 125% of outstanding amount in cash or the then outstanding amount may be converted into common stock at then current market value on date of conversion.

The Company has a line of credit with Physicians Capital Corporation, which is owned by Dan Ratner (President, Chief Executive Officer and Director of the Company) and Donna Ratner (Secretary and Director of the Company), the Company's co-founders and majority shareholders. As of December 31, 2010 and September 30, 2011, the outstanding principal balance of the line of credit was $122,347 and $202,634, including accrued interest of $2,120 and $12,590 respectively. Interest is accrued monthly on the average outstanding balance for the quarter pro-rated at the rate of 8% annually. The line of credit is in good standing and is due December 31, 2012.

6. 

Stockholders Equity

Preferred Stock: No new issuance during the 3rd quarter 2011.

Common Stock: No new issuance during the 3rd quarter 2011.

7. 

Stock Based Compensation

Stock Options:  As of September 30, 2011, no options have been issued.

8. 

Related Party Transactions

The Company has a line of credit with Physicians Capital Corporation, which is owned by Dan Ratner (President, Chief Executive Officer and Director of the Company) and Donna Ratner (Secretary and Director of the Company), the Company's co-founders and majority shareholders. As of December 31, 2010 and September 30, 2011, the outstanding principal balance of the line of credit was $122,347 and $202,634 including accrued interest of $2,120 and $12,590 respectively. Interest is accrued monthly on the average outstanding balance for the quarter pro-rated at the rate of 8% annually. The line of credit is in good standing and is due December 31, 2012.

The Company uses shared office space owned by Dan Ratner and Donna Ratner, which is accounted for at fair market value in the Company's financial statements. Our financial statements reflect stand-alone office space expense, if the Company went out and rented stand-alone space, management estimates the rental could be valued at $6,000 and $0 respectively, for the year ending December 31, 2010, nine months ending September 30, 2011. The Company did not remunerate Dan Ratner and Donna Ratner for the use of the office space in the form of cash payments for the stand-alone fair value of the office space, however, non-cash office space consideration was expensed and the officers contributed non-cash consideration to additional paid-in capital.

9


Our financial statements reflect non-cash officer's compensation expense which the officers contributed to the Company as additional paid-in capital since the officers have elected to forgo their compensation valued at $80,000 and $0 respectively, for their positions for the year ending December 31, 2010, and nine months ending September 30, 2011. The Company does not remunerate the officers in the form of other method of compensation for the fair value of the services rendered.

9. 

Subsequent Events

On November 17th, 2011, Cherrybrook shareholder Republic Holdings made a short term loan to the Company in the amount of $63,000 inclusive of $3,000 interest. The current balance of the note is $63,000 as of November 21, 2011. The note matures on or before December 26, 2011.

The Company has evaluated subsequent events through and from the September 30, 2011 financial statements which were issued on November 21, 2011.

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operation

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes appearing elsewhere in this report. This discussion and analysis may contain forward-looking statements based on assumptions about our future business.

Results of Operations

The following table sets forth key statistics for the three and nine months ended September 30, 2011 and 2010, respectively.

      Unaudited    Percentage     Unaudited    Percentage
      Three months ended Sept 30,   Change     Nine months ended Sept 30,   Change
      2011     2010   11 vs. 10     2011     2010   11 vs. 10
                                 
Sales, net   $ 806,835    $ 85,498    89%   $ 1,296,665    $ 375,033    71%
Cost of sales     527,506      31,311    94%     777,479      177,748    77%
Gross profit     279,329      54,187    81%     519,186      197,285    62%
      35%     63%         40%     53%    
Expenses                                
     Selling      203,343      48,615    76%     344,361      185,067    46%
     General and administrative      91,629      46,627    49%     788,627      199,390    75%
     Non-Cash G&A     37,500      -           622,745      86,000     
     Research and development     1,249      1,224    -359%     4,751      2,188    54%
     Depreciation and Amortization     39,678      5,736    86%     63,250      17,109    73%
Total expenses     335,899      102,202    70%     1,200,989      403,754    66%
Loss from operations     (56,570)     (48,015)   15%     (681,803)     (206,469)   70%
Interest expense     15,299      34,943    -128%     23,154      90,118    -289%
Net Income (Loss)   $ (71,869)   $ (82,958)   -15%   $ (704,957)   $ (296,587)   58%
Net Income (Loss) per common share    $ (0.01)   $ (0.02)   -131%   $ (0.07)   $ (0.06)   16%
Weighted average shares outstanding     10,030,410      5,015,000    50%     10,030,410      5,015,000    50%

Net Sales

Three months ended September 30, 2011 Compared to Three months ended September 30, 2010

Sales of $806,835 and $85,498 for the three months ended September 30, 2011 and September 30, 2010 respectively represented an increase of 89% or $721,337. The increase in revenues is primarily due to an acquisition of Cherrybrook in the second quarter of 2011. We see same store sales growth of our products steady in the third quarter as compared to the same period in 2010.

Nine months ended September 30, 2011 Compared to Nine months ended September 30, 2010

Sales of $1,296,665 and $375,033 for the nine months ended September 30, 2011 and September 30, 2010 respectively represented a decrease of 71% or $921,632. The increase in revenues is primarily due to an acquisition of Cherrybrook in the second quarter of 2011. We see same store sales growth of our products steady in the third quarter as compared to the same period in 2010.

10


Cost of Goods Sold

Three months ended September 30, 2011 Compared to Three months ended September 30, 2010

Cost of goods sold consists primarily of the costs of our ingredients, packaging, production and freight. Our cost of goods sold of $527,506 for the three months ended September 30, 2011 represents an increase of 94% or $496,195, as compared to the prior year cost of goods sold during same period in the amount of $31,311 which is a direct result of the Cherrybrook acquisition. Cost of goods sold, on a per unit basis, are effected by the Cherrybrook acquisition we anticipate the balance of 2011 in the 60% - 65% range which take into account slight variations in certain raw material and freight cost of ingredient costs. Overall, we have not experienced significant increases in raw material and packaging costs in 2011, while we are continuing to negotiate reductions and find lower-cost sources wherever possible. The high quality of our natural ingredients is of primary concern, as we constantly seek good sources. We are seeing a short term increase cost of goods sold from the new acquisition, but expect it to normalize throughout the year. We have implement prices increases which are being phased in during 2011 and first quarter 2012 which should increase the margin.

Nine months ended September 30, 2011 Compared to Nine months ended September 30, 2010

Cost of goods sold consists primarily of the costs of our ingredients, packaging, production and freight. Our cost of goods sold of $777,479 for the nine months ended September 30, 2011 represents an increase of 77% or 599,731, as compared to the prior year cost of goods sold during same period amount of in the $177,748. Cost of goods sold, on a per unit basis, are effected by the Cherrybrook acquisition we anticipate the balance of 2011 in the 60% - 65% range which take into account slight variations in certain raw material and freight cost of ingredient costs. Overall, we have not experienced significant increases in raw material and packaging costs in 2011, while we are continuing to negotiate reductions and find lower-cost sources wherever possible. The high quality of our natural ingredients is of primary concern, as we constantly seek good sources. We are seeing a short term increase cost of goods sold from the new acquisition, but expect it to normalize throughout the year. We have implement prices increases which are being phased in during 2011 and first quarter 2012 which should increase the margin.

Gross Profit

Three months ended September 30, 2011 Compared to Three months ended September 30, 2010

Our gross profit increased to $279,329 in the three months ended September 30, 2011, from $54,187 during the same period in 2010, an increase of $225,142 or 81%. The gross profit as a percentage of sales are slightly down to 35% in the three months ended September 30, 2011 as compared to 63% in the same period of 2010.   We will see increases in weighted average cost of goods sold as a result of the Cherrybrook's product lines mix, but expect gross profit to normalize throughout the year back.

Nine months ended September 30, 2011 Compared to Nine months ended September 30, 2010

Our gross profit increased to $519,186 in the nine months ended September 30, 2011, from $197,285 during the same period in 2010, an increase of $321,901 or 62%. The gross profit as a percentage of sales are down to 40% in the nine months ended September 30, 2011 as compared to 53% in the same period of 2010. This gross profit margin change is primarily due to recent acquisition and historical costs of raw material and freight prices in 2010. We will see increases in weighted average cost of goods sold as a result of the Cherrybrook's product lines mix, but expect gross profit to normalize throughout the year back.

Selling and marketing expenses

Three months ended September 30, 2011 Compared to Three months ended September 30, 2010

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, advertising, sales promotion, marketing and trade shows. Selling and marketing costs increased to $203,343 in the three months ended September 30, 2011 from $48,615 during the same period in 2010, a net increase of $154,728 or 76%. Increases in distributor and in-store promotions associated with the Cherrybrook acquisition.

Nine months ended September 30, 2011 Compared to Nine months ended September 30, 2010

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, advertising, sales promotion, marketing and trade shows. Selling and marketing costs decreased to $344,361 in the nine months ended September 30, 2011 from $185,067 during the same period in 2010, a net increase of $159,294 or 46%. Increases in distributor and in-store promotions associated with the Cherrybrook acquisition.

The focus of our sales efforts is primarily on increasing product placement in significant grocery chains nationwide. The trend in grocery stores is to offer more natural products. Our sales force is leveraging our strong position in natural food grocery stores throughout the nation, to establish new relationships with mainstream grocery stores.

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General and Administrative Expenses

Three months ended September 30, 2011 Compared to Three months ended September 30, 2010

General and administrative expense consists primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses increased to $91,629 during the three months ended September 30, 2011 from $46,627 in the same period of 2010, a net increase of $45,002 or 49% due to non-cash brokerage compensation accrued to convertible note. Actual cash general and administrative expenses decreased to $54,129 during the three months ended September 30, 2011 from $46,627 in the same period of 2010, a net increase of $7,502 or 14%. The overall increase in 2011 is primarily due to consolidation of operations.

Nine months ended September 30, 2011 Compared to Nine months ended September 30, 2010

General and administrative expense consists primarily of the cost of executive, administrative, and finance personnel, as well as professional fees and non-cash impairment of Tradenames. General and administrative expenses increased to $788,628 during the nine months ended September 30, 2011 from $199,390 in the same period of 2010, a net increase of $589,238 or 75% due to non- cash impairment of Tradenames and non-cash brokerage compensation accrued to convertible note. Actual cash general and administrative expenses increased to $165,883 during the nine months ended September 30, 2011 from $113,390 in the same period of 2010, a net increase of $52,493 or 32%. The overall increase in 2011 is primarily due to consolidation of operations.

With the Cherrybrook acquisition, we increase staffing levels. We believe that our existing executive and administrative staffing levels are sufficient to allow for moderate growth without the need to add personnel and related costs for the foreseeable future.

Profit (Loss) from Operations

Three months ended September 30, 2011 Compared to Three months ended September 30, 2010

Our profit (loss) from operations increased to ($56,570) in the three months ended September 30, 2011 from a loss of $(48,015) in the same period of 2010. Cash spending as described above due to consolidation of expenses related to Cherrybrook acquisition while the non-cash loss increase was from the write down of Tradenames. During the three months ended September 30, 2011 the Company generated $20,608 in earnings before interest, taxes, depreciation and amortization (EBITDA) as compared to $721 in the same period of 2010.

Nine months ended September 30, 2011 Compared to Nine months ended September 30, 2010

Our profit (loss) from operations decreased to $(707,146) in the nine months ended September 30, 2011 from $(296,587) in the same period of 2010. Cash spending as described above due to consolidation of expenses related to Cherrybrook acquisition while the non-cash loss increase was from the write down of Tradenames. During the nine month ended September 30, 2011 the Company generated $4,191 in earnings before interest, taxes, depreciation and amortization (EBITDA) as compared to ($103,360) in the same period of 2010.

Interest Expense

Three months ended September 30, 2011 Compared to Three months ended September 30, 2010

Interest expense increased to $15,299 in the three months ended September 30, 2011, compared to interest expense of $34,943 in the same period of 2010. The increase is due to the changes in long-term debt of Physicians Capital and, as a result of short term debt our Cherrybrook shareholder Republic Holdings loans obligation and increases of borrowing under a line of credit agreement.

Nine months ended September 30, 2011 Compared to Nine months ended September 30, 2010

Interest expense decreased to $23,154 in the nine months ended September 30, 2011, compared to interest expense of $90,118 in the same period of 2010. The increase is due to the changes in long-term debt of Physicians Capital and, as a result of short term debt our Cherrybrook shareholder Republic Holdings loans obligation and increases of borrowing under a line of credit agreement.

Net Income (Loss)

Three months ended September 30, 2011 Compared to Three months ended September 30, 2010

Our Net Income (Loss) increased to ($71,869) in the three months ended September 30, 2010 from a loss of $(82,958) in the same period of 2010. Earnings per share also improved in the three months ended September 30, 2011 to a negative of ($.01) per share from a loss of $(.02) per share in the same period of 2010.

Nine months ended September 30, 2011 Compared to Nine months ended September 30, 2010

Our Net Loss decreased to $(704,957) in the nine months ended September 30, 2011 from a loss of $(296,587) in the same period of 2010. Earnings per share also improved in the nine months ended September 30, 2011 to a negative of ($.07) per share from a loss of $(.06) per share in the same period of 2010. Net Income in the nine months ended September 30, 2011 without one-time charge to impairment of goodwill would be $(134,400) and earnings would be a negative of ($.01) per share.

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Liquidity and Capital Resources

As of September 30, 2011, we had stockholders equity of $134,180 and working capital of $128,901, compared to stockholders equity of $3,265 and working capital of $(50,485) at September 30, 2010. Cash and cash equivalents were $111,991 as of September 30, 2011, as compared to $21,340 at September 30, 2010. This increase in our working capital was primarily a result of decreased borrowings which are classified as short term debt and recapitalized as preferred stock. In addition to our cash position on September 30, 2011, we had availability the ability to draw funds under both our lines of credit. Our change in cash and cash equivalents was primarily a result of the collection of accounts receivable.

We believe that the Company has sufficient working capital to support existing operations through 2011. Our primary capital source will be cash flow from operations in 2011. If our sales goals do not materialize as planned, we believe that the Company can become leaner and our costs can be managed to produce profitable operations. We have plan a equity and debt offerings in 2011 - 2012, which we hope to finance our operations growth primarily through private sales of common stock, preferred stock, convertible debt, a line of credit from a financial institution, and cash generated from operations.

Net cash provided (used in) operations during third quarter 2011 was ($178,265) compared with $(226,905) used in operations during the same period in 2010.  The increase in cash provided (used in) operations during third quarter 2011 was primarily due to the buildup of accounts payable and increased debt from the Cherrybrook acquisition.

Changes in net cash used in investing activities of $56,381 during third quarter 2011 compared with $0 during 2010 was a result in the acquisition of assets and new operations.

Net cash provided by financing activities of $189,582 during second quarter of 2011 compared with $240,621 during the same period 2010 was primarily due to increase in proceeds of additional paid in capital proceeds from the purchase of assets and shareholder loans to fund operations.

We believe that our current cash position and current line of credit availability will be limited but meet our cash needs throughout 2011.

Off Balance Sheet Arrangements

At September 30, 2011, we did not have any off-balance sheet arrangements as defined in Item 303(a)(4) of Regulation S-K that have had or are likely to have a material current or future effect on our financial statements.

Critical Accounting Policies and Estimates

Our financial statements are prepared in accordance with accounting principles generally accepted in the United States. The accounting principles we use require us to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and amounts of income and expenses during the reporting periods presented. We believe in the quality and reasonableness of our critical accounting policies; however, it is likely that materially different amounts would be reported under different conditions or using assumptions different from those that we have applied. The accounting policies that have been identified as critical to our business operations and understanding the results of our operations pertain to revenue recognition and sales incentives, valuation of accounts and chargebacks receivable, inventories, property, plant and equipment, accounting for acquisitions, stock based compensation, segments and goodwill and intangible assets. The application of each of these critical accounting policies and estimates was discussed in our Annual Report on Form 10-K for the year ended December 31, 2010.

Seasonality

We primarily market cold beverage products, and as a result, quarterly results of operations reflect seasonal trends resulting from increased demand for our cold products in the warmer months of the year. Quarterly fluctuations in our sales volume and operating results are due to a number of factors relating to our business, including the timing of trade promotions, advertising and consumer promotions and other factors, such as seasonality, inclement weather and unanticipated increases in labor, commodity, energy, insurance or other operating costs. The impact on sales volume and operating results due to the timing and extent of these factors can significantly impact our business. For these reasons, you should not rely on our quarterly operating results as indications of future performance.

Inflation

Inflation may cause increased ingredient, fuel, labor and benefits costs. For more information regarding ingredient costs, see the Company's Annual Report on Form 10-K for the year ended December 31, 2010. To the extent permitted by competition, we seek to recover increased costs through a combination of price increases, new product innovation and by implementing process efficiencies and cost reductions.

Note Regarding Forward Looking Information

Certain statements contained in this Quarterly Report constitute "forward-looking statements" within the meaning of Rule 3b-6 of the Securities Exchange Act of 1934. These forward-looking statements include the following: (i) our intentions for growth through acquisitions as well as internal expansion; (ii) our beliefs regarding the integration of our brands and the resulting impact thereof; (iii) our statements regarding the introduction of new products and the impact on our revenues and margins; (iv) our beliefs regarding the positioning of our business for the future; (v) our beliefs that we will continue to derive benefits from new products; (vi) our belief that our cash and cash equivalent investments have no significant exposure to interest rate risk; and (vii) our belief that our sources of liquidity are adequate to fund our anticipated operating and cash requirements for the next twelve months. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, levels of activity, performance or achievements of the Company, or industry results, to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following:

 

 

our ability to achieve our guidance for sales and earnings per share in fiscal year 2011 given the economic environment in the U.S. and other markets that we sell products as well as economic and business conditions generally and their effect on our customers and consumers' product preferences, and our business, financial condition and results of operations;

 

 

our expectations for our business for fiscal year 2011 and its positioning for the future;

 

 

changes in estimates or judgments related to our impairment analysis of goodwill and other intangible assets;

 

 

our ability to realize sustainable growth generally and from investments in core brands, offering new products and our focus on cost containment, productivity, cash flow and margin enhancement in particular;

 

 

our ability to effectively integrate our acquisitions;

 

 

competition;

 

 

the success and cost of introducing new products as well as our ability to increase prices on existing products;

 

 

availability and retention of key personnel;

 

 

our reliance on third party distributors, manufacturers and suppliers;

 

 

our ability to maintain existing contracts and secure and integrate new customers;

 

 

our ability to respond to changes and trends in customer and consumer demand, preferences and consumption;

 

 

international sales and operations;

 

 

changes in our input costs, including ingredient, fuel and employee costs;

 

 

the effects on our results of operations from the impacts of foreign exchange;

 

 

changes in, or the failure to comply with, government regulations; and

 

 

other risks detailed from time-to-time in the Company's reports filed with the SEC, including the annual report on Form 10-K for the fiscal year ended December 31, 2010.

As a result of the foregoing and other factors, no assurance can be given as to the future results, levels of activity and achievements and neither the Company nor any person assumes responsibility for the accuracy and completeness of these statements.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk.

A smaller reporting company is not required to provide the information required by this Item.

Item 4.  Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Securities and Exchange Act of 1934 Rules 13a-15(e) as of the end of the period covered by this report. Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that the Company's disclosure controls and procedures were effective as of September 30, 2011.In designing and evaluating the disclosure controls and procedures, management recognizes that any controls system cannot provide absolute assurance that the objectives of the controls system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company are detected.

13


Changes in Internal Control Over Financial Reporting

There have been no changes in the Company's internal control over financial reporting during the nine months ended September 30, 2011 that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1.  Legal Proceedings

We are not subject to any legal proceedings, therefore no disclosure under this Item 1.

 Item 1A.  Risk Factors

 A smaller reporting company is not required to provide the information required by this Item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

Preferred Stock: None

Common Stock: None

Item 3.  Defaults Upon Senior Securities

None

Item 4.  [REMOVED AND RESERVED]

Item 5.  Other Information

None

Item 6. Exhibits

Exhibit No.

Description

3.2

Amendment to Certificate of Incorporation

31.1* 

Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

31.2* 

Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

32.1* 

Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*

32.2*

Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*

101**

 

The following materials from the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2011, formatted in XBRL (Extensible Business Reporting Language): (i) the Condensed Consolidated Balance Sheets, (ii) the Condensed Consolidated Statements of Income, (iii) the Condensed Consolidated Statements of Stockholders' Equity, (iv) the Condensed Consolidated Statements of Cash Flows and (v) the Notes to Condensed Consolidated Financial Statements, tagged as blocks of text.

* Filed herewith
** Users of this data are advised that pursuant to Rule 406T of Regulation S-T, this XBRL information is being furnished and not filed herewith for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and Sections 11 or 12 of the Securities Act of 1933, as amended, and is not to be incorporated by reference into any filing, or part of any registration statement or prospectus, of Cell-nique Corporation, whether made before or after the date hereof, regardless of any general incorporation language in such filing.

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   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

Cell-nique Corporation
(Registrant)

 

Date:   November 22, 2011

/s/ Dan Ratner

 

Dan Ratner

 

President and Chief Executive Officer

 

(Principal Executive Officer)

 

 

Date:   November 22, 2011

/s/ Dan Ratner

 

Dan Ratner
Chief Financial Officer
(Principal Financial Officer)

15