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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q
(Mark One)

x
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2011

o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

For the transition period from ________ to __________

Commission File Number: 000-52635

INTERNET MEDIA SERVICES, INC.
(Exact name of registrant specified in charter)
 
Delaware
 
22-3956444
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification
No.)
 
1434 6th STREET,
UNIT 9
SANTA MONICA, CALIFORNIA 90401
(Address of principal executive offices)

(800) 467-1496
 (Issuer's telephone number)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x  No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x  No o

Indicate by check mark whether the registrant is large accelerated filer, an accelerated filer, or a non-accelerated filer. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o
Accelerated filer o
Non-accelerated filer o
(Do not check if smaller reporting company)
Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

The number of shares outstanding of the registrant’s Common Stock, $0.001 par value per share, was 23,821,000 as of November 14, 2011.
 
 
 

 

 
INTERNET MEDIA SERVICES, INC.

INDEX
 
          
Page
   
PART I - FINANCIAL INFORMATION:
 
   
Item 1.
Financial Statements (Unaudited)
 
 
Consolidated Balance Sheets
3
 
Consolidated Statement of Operations
4
 
Consolidated Statement of Cash Flows
5
 
Notes to Interim Consolidated Financial Statements
6
 
 
 
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
11
     
Item 4.
Controls and Procedures
15
     
PART II - OTHER INFORMATION:
 
   
Item 6.
Exhibits
16
     
SIGNATURES
17

 

 
 
 

 
PART I-FINANCIAL INFORMATION

Item 1. Financial Statements
 
INTERNET MEDIA SERVICES, INC.
 
   
CONSOLIDATED BALANCE SHEETS
 
   
As of
 
             
             
   
September 30, 2011
   
December 31, 2010
 
ASSETS
 
(Unaudited)
       
             
Current assets:
           
Cash
  $ 13,639     $ 21,372  
Accounts receivable
    24,745       23,448  
Inventory
    125,617       134,174  
Prepaid expenses and other
    38,322       3,865  
Total current assets
    202,323       182,859  
                 
Property and equipment, net
    2,625       3,281  
                 
Other intangibles, net
    164,800       148,750  
                 
Goodwill
    19,417       19,417  
                 
Other assets
    5,350       2,450  
                 
Total assets
  $ 394,515     $ 356,757  
                 
LIABILITIES AND STOCKHOLDERS' (DEFICIENCY) EQUITY
         
                 
Current liabilities:
               
Accounts payable
  $ 67,029     $ 68,262  
Accrued expenses
    68,030       34,850  
Notes payable
    90,048       -  
Revolving note from related party
    211,870       -  
Total current liabilities
    436,977       103,112  
                 
Long-term revolving note from related party
    -       202,185  
                 
Commitments and contingencies (See Note 6)
    -       -  
                 
Stockholders' (deficiency) equity
               
Common stock, $.001 par value, 100,000,000 shares
               
authorized, 23,821,000 shares issued and outstanding
               
(21,321,000 - December 31, 2010)
    23,821       21,321  
Additional paid-in capital
    677,969       423,680  
Accumulated deficit
    (744,252 )     (393,541 )
Total stockholders' (deficiency) equity
    (42,462 )     51,460  
                 
Total liabilities and stockholders' (deficiency) equity
  $ 394,515     $ 356,757  
 
 
-3-

 
INTERNET MEDIA SERVICES, INC.
 
   
CONSOLIDATED STATEMENTS OF OPERATIONS
 
(Unaudited)
 
                         
                         
   
Three Months Ended
   
Three Months Ended
   
Nine Months Ended
   
Nine Months Ended
 
   
September 30, 2011
   
September 30, 2010
   
September 30, 2011
   
September 30, 2010
 
                         
Revenue
  $ 138,830     $ 131,968     $ 415,754     $ 415,716  
                                 
Costs of revenue
    78,993       79,713       213,480       214,285  
                                 
Gross profit
    59,837       52,255       202,274       201,431  
                                 
Operating expenses:
                               
General and administrative:
                               
Salaries and benefits
    133,055       54,578       271,983       157,677  
Professional fees
    8,766       35,080       42,960       106,999  
Other
    37,322       35,009       119,793       109,186  
      179,143       124,667       434,736       373,862  
Selling and marketing
    25,266       22,665       76,869       66,553  
      204,409       147,332       511,605       440,415  
                                 
Operating loss
    (144,572 )     (95,077 )     (309,331 )     (238,984 )
                                 
Other expenses:
                               
Change in fair value of notes payable
    30,048       -       30,048       -  
Interest expense
    4,112       2,240       11,332       3,611  
Loss from sale of assets
    -       16,017       -       16,017  
                                 
Net loss
  $ (178,732 )   $ (113,334 )   $ (350,711 )   $ (258,612 )
                                 
Loss per share - basic and diluted
  $ (0.01 )   $ (0.01 )   $ (0.02 )   $ (0.01 )
                                 
Weighted average common shares
                               
outstanding - basic and diluted
    23,821,000       20,501,000       23,125,029       20,501,000  
 
 
-4-

 
INTERNET MEDIA SERVICES, INC.
 
   
CONSOLIDATED STATEMENT OF CASH FLOWS
 
(Unaudited)
 
             
             
   
Nine Months Ended
   
Nine Months Ended
 
   
September 30, 2011
   
September 30, 2010
 
Cash flows from operating activities:
           
Net loss
  $ (350,711 )   $ (258,612 )
Adjustments to reconcile net loss to net
               
  cash used by operating activities:
               
Depreciation and amortization
    13,407       17,217  
Stock based compensation
    6,789       -  
Loss on sale of assets
    -       16,017  
Change in fair value of notes payable
    30,048       -  
(Increase) decrease in assets:
               
Accounts receivable
    (1,297 )     7,767  
Inventory
    8,557       (6,946 )
Prepaid expenses and other assets
    (37,357 )     2,497  
Increase in liabilities:
               
Accounts payable and accrued expenses
    31,946       76,017  
Net cash used by operating activities
    (298,618 )     (146,043 )
                 
Cash flows from investing activities:
               
Proceeds from sale of assets
    -       2,938  
Purchase of software development costs
    (28,800 )     -  
Net cash (used) provided by investing activities
    (28,800 )     2,938  
                 
                 
Cash flows from financing activities:
               
Proceeds from sale of common stock
    250,000       -  
Proceeds from issuance of notes
    60,000       -  
Net borrowings from related party
    9,685       142,683  
Net cash provided by financing activities
    319,685       142,683  
                 
Net decrease in cash
    (7,733 )     (422 )
                 
Cash - beginning of period
    21,372       7,777  
                 
Cash - end of period
  $ 13,639     $ 7,355  
                 
                 
Cash paid for :
               
Income taxes
  $ 1,999     $ -  
 
-5-

 
INTERNET MEDIA SERVICES, INC.
NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
 

NOTE 1. - BASIS OF PRESENTATION
 
The accompanying unaudited consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information. Accordingly, these statements do not include all of the information and footnotes required by U.S. generally accepted accounting principles for complete financial statements. In the opinion of management, the accompanying balance sheets and related interim statements of operations and cash flows include all adjustments, consisting only of normal recurring items necessary for their fair presentation in accordance with U.S. generally accepted accounting principles. All significant intercompany transactions have been eliminated.
 
Interim results are not necessarily indicative of results expected for a full year. For further information regarding Internet Media Services, Inc. (the “Company”) accounting policies, refer to the audited consolidated financial statements and footnotes thereto for the fiscal year ended December 31, 2010 included in the Company’s 10-K annual report filed with the SEC on March 29, 2011.
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ materially from those estimates and assumptions.
 
Fair Value of Financial Instruments - The Company accounts for financial instruments measured at fair value on a recurring basis and on a non-recurring basis.  The accounting guidance defines fair value, establishes a framework for measuring fair value in accordance with U.S. GAAP and expands disclosures about fair value measurements.

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.  The Fair Value Measurement Topic of the FASB  Accounting Standards Coded (“ASC “) establishes a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value.  The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements). These tiers include:

·  
Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;

·  
Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and

·  
Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

Earnings Per Common Share - The Company presents basic and diluted earnings per share.  Basic earnings per share reflect the actual weighted average of shares issued and outstanding during the period.  Diluted earnings per share are computed including the number of additional shares that would have been outstanding if dilutive potential shares had been issued.  In a loss year, the calculation for basic and diluted earnings per share is considered to be the same, as the impact of potential common shares is anti-dilutive.

 
-6-

 
As of September 30, 2011, there were 6,618,390 of shares potentially issuable under convertible debt agreements, options, and warrants that could dilute basic earnings per share in the future that were excluded from the calculation of diluted earnings per share because their inclusion would have been anti-dilutive to the Company’s losses in the respective periods.  There were no dilutive or potentially dilutive instruments outstanding as of September 30, 2010.
 
Business Updates - On July 1, 2011, the Company released its new service named SimplyProspects.com, an auction-based Internet application that provides a marketplace for businesses seeking to find new clients.  The service is currently servicing the legal marketplace, however the Company anticipates expanding the marketplace to service additional verticals (contractors, elective medical, insurance, etc.) in future months.  SimplyProspects.com had minimal activity in the third quarter of 2011 and did not give rise to segment reporting. As of October 31, 2011, approximately 750 lawyers have registered to use the SimplyProspects.com service.

Reclassifications - Certain prior period amounts in the accompanying consolidated financial statements have been reclassified to current period presentation.  These classifications had no effect on the results of operations or cash flows for the periods presented.

Recent Accounting Pronouncements - In May, 2011, the FASB issued Accounting Standards Update No. 2011-04, Fair Value Measurement (Topic 820): Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRS.  This update results in common principles and requirements for measuring fair value and for disclosing information about fair value measurements in accordance with U.S. GAAP and IFRS.  ASU 2011-04 is required to be applied prospectively in interim and annual periods beginning after December 15, 2011.  Early application is not permitted.  The Company is currently evaluating the impact that the adoption of ASU 2011-04 will have and does not believe the adoption will have a material impact on the consolidated financial statements.

On September 15, 2011 the Financial Accounting Standards Board issued Accounting Standards Update No. 2011-08, Intangibles – Goodwill and Other (Topic 350), Testing Goodwill for Impairment.  The revised standard is intended to reduce the cost and complexity of the annual goodwill impairment test by providing the option of performing a “qualitative” assessment to determine whether further impairment testing is necessary.  Under this standard, the Company has the option to first assess qualitative factors to determine whether the existence of events or circumstances leads to a determination that it is more likely than not that the fair value of a reporting unit is less than its carrying amount.  If, after assessing the totality of events or circumstances, the Company determines that it is not more likely than not that the fair value of a reporting unit is less than its carrying amount, performing the two-step impairment test under Topic 350 is unnecessary.  However, if the Company concludes otherwise, it is required to perform the first step of the two-step impairment test, as described in Topic 350.  If the carrying amount of a reporting unit exceeds its fair value under the first step, the Company is required to perform the second step of the goodwill impairment test to measure the amount of the impairment loss, if any.  The Company also has the option to bypass the qualitative assessment for any reporting unit in any period and to proceed directly to performing the first step of the two-step goodwill impairment test.  The Company may resume performing the qualitative assessment in any subsequent period.  This standard is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011, and early adoption is permitted.  The Company believes that the adoption of this standard will not have a material impact on the Company’s financial statements.

NOTE 2. – NOTES PAYABLE

On August 23, 2011, the Company entered into a subscription agreement with one accredited investor under the Company’s current Private Placement offering.  Under this subscription agreement, the investor received a one year 12% convertible promissory note with warrants in consideration of $15,000 in cash.  The principal amount of the note plus accrued interest automatically converts into common stock on August 31, 2012 using a conversion price of a twenty percent discount of the fair market value of the closing transaction price of the Company’s common stock for the prior ten days of trading, but such conversion price shall not be less than $0.10 per share.  Upon the termination of the Private Placement offering, the investor will receive a two year warrant to purchase shares of the Company’s common stock at $0.30 per share.  The warrant shall be exercisable for such number of common shares equal to twenty percent of the funds invested (20% warrant coverage) amounting to 10,000 shares as of September 30, 2011.  The Company did not allocate a portion the proceeds to the warrant because the warrant’s value is not considered material. As of September 30, 2011, the outstanding principal amounted to $15,000 and the maximum number of common shares the note could be converted into is 150,000 shares.  An increase in the Company’s stock price greater than $.13 per share will result in a decreased number of shares the Company would be obligated to issue.

 
-7-

 
On September 1, 2011, the Company received net proceeds of $42,500 as a result of the Securities Purchase Agreement with Asher Enterprises, Inc. (“Asher”) for the sale of a Convertible Promissory Note in the principal amount of $45,000.  The Note, which is due on May 29, 2012, bears interest at the rate of 8% per annum, is unsecured and is convertible into shares of our common stock at the election of lender at any time after 180 days from August 26, 2011 (the date the Note was actually dated) at a conversion price equal to a 41% discount to the average of the 3 lowest closing bid prices of the common stock during the 10 trading day period prior to conversion.  The conversion price is subject to certain anti-dilution protection; for example, if the Company issues shares for a consideration less than the applicable conversion price, the conversion price is reduced to such amount.  If the Company desires to exercise its right to prepay the Note during the first 90 days after its issuance, the prepayment amount is 135% of all amounts owed to lender; if it elects to prepay between the 91st and 180th day after issuance, the prepayment amount is 150% of all amount owed.  There is no right to prepay after the 181th day of issuance.  The lender agreed to restrict its ability to convert the Note and receive shares of the Company if the number of shares of common stock beneficially held by Asher and its affiliates in the aggregate after such conversion exceeds 4.99% of the then outstanding shares of common stock.  As of September 30, 2011, the outstanding principal amounted to $45,000 and the maximum number of common shares the note could be converted into based on 4.99% of the outstanding shares as of September 30, 2011 is 1,188,668 shares.  Based on the actual stock price at September 30, 2011, the instrument would be convertible into 953,390 shares. An increase in the Company’s stock price will result in a decreased number of shares the Company would be obligated to issue.
 
Under ASC 480, Distinguishing Liabilities from Equity, the Company determined the notes payable are liabilities reported at fair value because the notes payable will be convertible into a variable number of common shares at fixed monetary amount, known at inception.  The notes payable are to be subsequently measured at fair value at each reporting period, with changes in fair value being recognized in earnings. The fair value of the notes payable is measured by calculating possible outcomes of conversion to common shares and repayment of the notes payable, then weighting the probability of each possible outcome according to management’s estimates.  The fair value measurement is classified as a Level 3 in the valuation hierarchy. The following table is valuation roll forward of the notes payable:
 
Initial valuation
  $ 60,000  
Change in fair value
    30,048  
Fair value as of September 30, 2011
  $ 90,048  
 
NOTE 3. – REVOLVING NOTE FROM RELATED PARTY
 
The Company has a revolving credit agreement with Mr. Raymond Meyers, a shareholder and chief executive officer of the Company.  This credit agreement is in the amount of $225,000 and expires on April 8, 2012.  The outstanding balance on the credit agreement bears interest at an annual rate of 6% above LIBOR (6.83% as of September 30, 2011), and is secured by all of the assets of the Company.  As of September 30, 2011, the revolving credit line had outstanding balance of $211,870 ($202,185 - December 31, 2010).  In the event of default and upon the expiration of any applicable cure period, Mr. Meyers, in his sole discretion may request repayment in the form of newly issued common stock of the Company.  Under the terms of the agreement the Company is required to comply with various covenants.  As of September 30, 2011, the Company was in default of the credit agreement due to a failure to pay interest when due. During the three and nine month periods ending September 30, 2011 interest expense under this note amounted to $3,579 and $10,799, respectively ($2,240 and $3,611 for three and nine months ended September 30, 2010).  As of September 30, 2011, accrued interest amounted to $17,516 ($7,306 - December 31, 2010). Mr. Meyers has waived this default through the maturity date.

 
-8-

 
NOTE 4. – STOCKHOLDERS’ (DEFICIENCY) EQUITY

On February 25, 2011, the Company received a notice of clearance letter to have its stock listed on the OTC Bulletin Board pursuant to FINRA Rule 6432 and Rule 15c2-11 under the Securities and Exchange act of 1934.  The Company was assigned the stock ticker symbol “ITMV”.

On March 17, 2011, the Company entered into a subscription agreement with one (1) accredited investor.  Under this subscription agreement, the Company issued a total of 2,500,000 shares of common stock and a seven year (7) warrant to purchase 2,500,000 shares of stock at an exercise price of $.30 in consideration of $250,000 in cash.

NOTE 5. – EQUITY INCENTIVE PLAN

On July 22, 2011, the Board of Directors of the Company approved the Company’s 2011 Equity Incentive Plan (the “Plan”) and on July 26, 2011, shareholders holding a majority of shares of the Company approved, by written consent, the Plan.  The total number of shares of common stock available for issuance under the Plan is 5,000,000 shares.  Awards may be granted to employees, officers, directors, consultants, agents, advisors and independent contractors of the Company and its Related Companies.  Such options may be designated at the time of grant as either incentive stock options or nonqualified stock options.  Stock based compensation includes expense charges related to all stock-based awards.  Such awards include options, warrants and stock grants.

The Company records shares based payments under the provisions of ASC 718. Stock based compensation expense is recognized over the requisite service period based on the grant date fair value of the awards. The fair value of each option grant is estimated on the date of grant using the Black-Scholes option-pricing model.  The following assumptions were used for the nine month period ended September 30, 2011:

 
2011
 
Risk-free interest rate
    1.86 %
Expected dividend yield
    0 %
Expected stock price volatility
    75 %
Expected life of options
5.7 years

The Company recorded expense for options issued during the three and nine month period ended September 30, 2011 of $6,789.

A summary of all stock option activity for the nine months ended September 30, 2011 is as follows:

   
Number of Options
   
Weighted Average Exercise Price
 
Weighted Average Remaining Contractual Term
 
Aggregate Intrinsic Value
 
Outstanding at December 31, 2010
    -     $ -          
Options granted
    3,005,000     $ .27          
Options expired
    -     $ -          
Options forfeited
    -     $ -          
Outstanding at September 30, 2011
    3,005,000     $ .27  
8.1 years
  $ -  
                           
Exercisable at September 30, 2011
    -     $ -  
-
  $ -  

 
-9-

 
The weighted average fair value of options granted during the nine months ended September 30, 2011 was approximately $.03.  No options were vested or exercised during the nine months ended September 30, 2011.

At September 30, 2011, there was approximately $76,000 of unrecognized compensation cost related to non-vested options.  This cost is expected to be recognized over a weighted average period of approximately 2.75 years.  The total fair value of shares that vested during the nine months ended September 30, 2011 was $0.
 
In October 2011, we granted an incentive stock option to purchase 10,000 shares of our common stock under the Plan at an exercise price of $.10 per share.  The option vests equally over three years and has a term of ten years.

NOTE 6. – COMMITTMENTS AND CONTINGENCIES

On July 18, 2011, the Company entered into a 12 month lease, effective August 1, 2011, for approximately 1,500 square feet of office space in Santa Monica, CA, at a monthly rate of $3,350 per month.  This new space was in addition to the currently leased 1,000 square feet in Santa Monica, CA, on a month-to-month lease at a rate of $2,000 per month.  On October 3, 2011, the Company provided written notice to terminate the lease of the 1,000 square feet Santa Monica, CA office space effective November 3, 2011.
 
On June 27, 2011, the Company entered into an agreement with an investment bank to raise funds through a financing transaction. Beginning July 2011, the Company will pay a monthly engagement fee of $6,000 to the investment bank for a period of four months, and on a month to month basis after the initial four months. All engagement fees paid by the Company have been recorded as prepaid expenses and will be deducted from the financing transaction cash fee of 6% of the total consideration. These fees will offset the proceeds received if the financing is equity and be amortized over the term of the instrument if the financing is debt. The Company will also issue a warrant equal to 5% of the securities issued in a financing transaction. The warrant will be immediately exercisable for a period of five years and convertible into the same securities issued in the financing transaction.

NOTE 7. – SUBSQUENT EVENTS
 
On October 11, 2011, the Company received net proceeds of $32,500 as a result of the Securities Purchase Agreement with Asher for the sale of a Convertible Promissory Note in the principal amount of $35,000.  The Note, which is due on July 5, 2012, bears interest at the rate of 8% per annum, is unsecured and is convertible into shares of our common stock at the election of lender at any time after 180 days from October 3, 2011 (the date the Note was actually dated) at a conversion price equal to a 41% discount to the average of the 3 lowest closing bid prices of the common stock during the 10 trading day period prior to conversion.  The conversion price is subject to certain anti-dilution protection; for example, if the Company issues shares for a consideration less than the applicable conversion price, the conversion price is reduced to such amount.  If the Company desires to exercise its right to prepay the Note during the first 90 days after its issuance, the prepayment amount is 135% of all amounts owed to lender; if it elects to prepay between the 91st and 180th day after issuance, the prepayment amount is 150% of all amounts owed.  There is no right to prepay after the 181th day of issuance.  The lender agreed to restrict its ability to convert the Note and receive shares of the Company if the number of shares of common stock beneficially held by Asher and its affiliates in the aggregate after such conversion exceeds 4.99% of the then outstanding shares of common stock.

 
-10-

 
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
FORWARD-LOOKING STATEMENTS
  
Certain statements contained herein constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “1995 Reform Act”).   Internet Media Services, Inc. desires to avail itself of certain “safe harbor” provisions of the 1995 Reform Act and is therefore including this special note to enable us to do so.  Except for the historical information contained herein, this report contains forward-looking statements (identified by the words "estimate," "project," "anticipate," "plan," "expect," "intend," "believe," "hope," "strategy" and similar expressions), which are based on our current expectations and speak only as of the date made. These forward-looking statements are subject to various risks, uncertainties and factors that could cause actual results to differ materially from the results anticipated in the forward-looking statements, including, without limitation, those contained in our annual report as filed on Form 10-K dated March 29, 2011 as filed with the Securities and Exchange Commission, and those described herein that could cause actual results to differ materially from the results anticipated in the forward-looking statements, and the following:
 
· Our limited operating history with our business model.
· The low cash balance and limited financing currently available to us. We may in the near future have a number of obligations that we will be unable to meet without generating additional income or raising additional capital.
· Further cost reductions or curtailment in future operations due to our low cash balance and negative cash flow.
· Our ability to effect a financing transaction to fund our operations which could adversely affect the value of our stock.
· Our limited cash resources may not be sufficient to fund continuing losses from operations.
· The failure of our products and services to achieve market acceptance.
· The inability to compete in our market, especially against established industry competitors with greater market presence and financial resources.

General
 
Internet Media Services, Inc. (referred to in this report as “Internet Media,” “IMS,” “we,” “us,” “our” or “Company”) is an Internet media company that acquires, builds, markets, and monetizes branded Web-based businesses.  We are building our business around the identification, evaluation and cost-effective acquisition of under-valued Websites.  We primarily seek to acquire Web businesses that serve the small and mid-sized businesses since we feel that market segment offers the best opportunity for cost-effective revenue growth.  We operate our branded Websites within discrete vertical business channels allowing us to utilize cross-promotion marketing activities between our Websites within a channel.
 
We believe our Company has progressed beyond the development stage but that our limited revenue causes us to consider our operations to be in an earlier stage of development.  We did not have any operations until our first acquisition in October, 2009 when we acquired our first Web-based business that fit our criteria, LegalStore.com.  LegalStore.com offers legal supplies, legal forms, and related legal products to the professional community.  On July 1, 2011 we released our second commerce website, SimplyProspects.com, an auction-based Internet application that provides a marketplace for businesses seeking to find new clients.  We continue to look for acquisitions of other under-valued Web-based businesses, both within the Legal channel and outside of that channel.
 
 
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Results of Operations
 
For the Three and Nine Months Ended September 30, 2011 Compared to the Three and Nine Months Ended September 30, 2010
 
The following discussion and analysis provides information that our management believes is relevant to an assessment and understanding of our results of operations and financial condition.  The discussion should be read in conjunction with the financial statements and footnotes in this quarterly report and in our annual report on Form 10-K for the year ended December 31, 2010.

Revenue

For the three months ended September 30, 2011, revenue was derived from the sale of legal products (98% of revenue) through our web property, Legalstore.com and through our recently launched service, SimplyProspects.com (2% of revenue).  Revenue for this period totaled $138,830 versus $131,968 for the three month period ended September 30, 2010.  This increase of revenue of $6,862 was due to revenue of $3,200 generated from our new service, SimplyProspects.com, and a 2.1% increase in the average LegalStore.com sale per order.  The average sale per order increased from $93 for the three month period ended September 30, 2010 to $95 for the three month period ended September 30, 2011, while the overall number of customer orders remained relatively flat.  A customer order is defined as an order that has been shipped to the customer within the period.  In addition to continuing to market our products on a national level, we have started a number of price increases on certain products to increase our gross profit margins.  However, we do not expect a decrease in the overall number of orders as a result of this action.

For the nine months ended September 30, 2011, revenue was primarily derived from the sale of legal products through our web property, Legalstore.com (99%).  Our recently launched service, SimplyProspects.com, accounted for 1% of overall revenue during this period.  Revenue for this period totaled $415,754 versus $415,716 for the nine month period ended September 30, 2010.  Overall customer orders increased 5% from 4,204 for the nine month period ended September 30, 2010 to 4,416 for the period ended September 30, 2011 offset by a decrease in sales per order from $100 (2010) to $95 (2011).  In future periods, we expect to see significant revenue growth via our new SimplyProspects.com service, while relatively modest revenue growth through our LegalStore.com service.

Cost of Revenue and Gross Profit

Cost of revenue include supplies associated with the sale of products through our LegalStore.com website and the cost to acquire leads for our SimplyProspects.com service.  For the three month period ended September 30, 2011, cost of revenue totaled $78,993 resulting in a gross profit of $59,837 or 43%.  The SimplyProspects.com service represented $12,515  or 16% of overall costs of revenue for this period.  This compares to cost of revenue of $79,713 and gross profit of $52,255 or 40% for the three month period ended September 30, 2010.  We continue to experience lower cost of revenue for our LegalStore.com print orders as a result of our fourth quarter 2010 decision to outsource the print operations.

For the nine month period ended September 30, 2011, cost of revenue totaled $213,480 resulting in a gross profit of $202,274 or 49%.  This compares to cost of revenue of $214,285 and gross profit of $201,431 or 48% for the nine month period ended September 30, 2010.  We expect to see higher gross profit as we continue to implement our SimplyProspects.com business plan.

Operating Expenses

General and Administrative

During the three month period ended September 30, 2011, we incurred general and administrative operating expenses of $179,143, an increase of $54,476 (44%) from the three month period ended September 30, 2010.  Of this total, salaries and benefits were increased by $78,447 (144%) all as a result of the hiring numerous positions for our new offering SimplyProspects.com during the three month period ended September 30, 2011.  We expect to incur higher salaries and benefits expense as we grow SimplyProspects.com and introduce other new product lines.  We experienced a reduction of $26,314 (75%) in professional fees as a direct result of lower legal fees and accounting associated with our 2010 Securities and Exchange Commission filings.  We experienced a slight increase of $2,313 in the other category during the three month periods ended September 30, 2011 and 2010 mostly associated with reduced financial printing expense and depreciation expense.

 
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During the nine month period ended September 30, 2011, we incurred general and administrative operating expenses of $434,736, an increase of $60,874 from the nine month period ended September 30, 2010.  Of this total salaries and benefits increased $114,306 (72%), professional fees decreased $64,039 (60%), and other expense increased $10,607 from the nine month period ended September 30, 2011 and 2010.  We expect an overall increase in general and administrative expenses in subsequent periods and we continue to execute SimplyProspects.com business plan.

Selling and marketing

For the three month period ended September 30, 2011, selling and marketing expenses, consisting of search engine and web marketing expenses, credit card processing fees, and customer delivery fees totaled $25,266 for the period, an increase from $22,665 for the three months ended September 30, 2010.  This increase of $2,601was due to increased search engine marketing costs associated with SimplyProspects.com.  We anticipate search engine marketing expense to increase in the future as we continue to implement our SimplyProspects.com business plan.

For the nine month period ended September 30, 2011, selling and marketing expenses, consisting of search engine and web marketing expenses, credit card processing fees, and customer delivery fees increased $10,316 compared to the nine months ended September 30, 2010 (September 30, 2011 - $76,869, September 30, 2010 - $66,553).  We expect an increase in selling and marketing fees in the future as we continue to implement our SimplyProspects.com business plan.

Other Expenses

Interest expense for the period associated with our $225,000 revolving line of credit agreement with our CEO totaled $3,579 for the three month period ended September 30, 2011.  For the three month period ended September 30, 2010 we incurred an expense $2,240.  The increase was due to the increase in the amount borrowed from the revolving line of credit.  We will continue to incur interest expenses associated with the revolving line of credit agreement until the line is paid off and retired.  During the period we incurred additional interest expense of $533 associated with two convertible promissory notes.

Interest expense for the nine month period ended September 30, 2011 associated with our $225,000 revolving line of credit agreement with our CEO totaled $10,799, an increase of $7,188 from the nine month period ended September 30, 2010.  This increase was due to the increase in the amount borrowed from the revolving line of credit.  We will continue to incur interest expenses associated with the revolving line of credit agreement until the line is paid off and retired.

During the three and nine month period ending September 30, 2011, we incurred an expense of $30,048 associated with the change in the fair value of two convertible promissory notes.

Net Loss

We had a net loss of $178,732 and $113,334 for the three month period ended September 30, 2011 and 2010, respectively.  The increase in net loss of $65,398 was primarily a result of increased salaries and benefits expenses and the recorded expense of the change in the fair value of a convertible promissory note, as outlined above.

For the nine month period ended September 30, 2011 and 2010, we had a net loss of $350,711 and $258,612, respectively.  The increase in net loss of $92,099 was primarily a result of increased salaries and benefits expenses and the recorded expense of the change in the fair value of a convertible promissory note, as outlined above.

 
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Liquidity and Capital Resources
 
At September 30, 2011, we had cash totaling $13,639, a decrease of $7,733 from our $21,372 cash balance at December 31, 2010, accounts receivable of $24,745, an increase of $1,297 from $23,448 at December 31, 2010, inventory of $125,617, a decrease from $134,174 at December 31, 2010, and prepaid expenses and other of $38,322, an increase from $3,865 at December 31, 2010.   This increase of $34,457 in the prepaid expenses and other category includes $33,669 of deferred financing costs associated with a current 2011 fund raising effort.  Current assets totaled $202,323, an increase of $19,464 from $182,859 at December 31, 2010.
 
At September 30, 2011, we had accounts payable of $67,029, a decrease from $68,262 at December 31, 2010, accrued expenses of $68,030, an increase from $34,850 at December 31, 2010, notes payable of $90,048 associated with two convertible notes issued during the period, and a revolving note from a related party balance of $211,870.  As of December 31, 2010, the revolving note from a related party balance of $202,185 was considered long-term, and therefore was not included in current liabilities.  As of September 30, 2011, total current liabilities were $436,976, an increase from $103,112 from December 31, 2010.
 
At September 30, 2011, we had a working capital deficit of $234,654, a decrease from a working capital surplus of $79,747 at December 31, 2010.
 
In April, 2010, the Company entered in to a $200,000 revolving line of credit agreement with our chief executive officer.  This credit agreement matured on April 8, 2011, with interest at an annual rate of 6% above LIBOR, and secured by all of our assets.  On March 16, 2011, the line of credit agreement was increased to $225,000, effective December 31, 2010, and the term was extended for one additional year.  The revolving line of credit agreement now matures on April 8, 2012.  As of September 30, 2011, $211,870 is outstanding under this agreement leaving $13,130 available for future cash flow needs.

For the first nine months of 2011, we used $298,618 of cash in operations.  As of September 30, 2011, our available cash totaled $13,639.  We believe we have the ability to fund our current 2011 operational requirements out of our available cash, cash generated from operations, and revolving line of credit.  However, future events, including the continued expansion of our newly released service SimplyProspects.com, problems, delays, expenses and difficulties frequently encountered by similarly situated companies, as well as changes in economic, regulatory or competitive conditions, may lead to unforeseen expenditures that could have a material adverse effect on us and our plans.  Therefore, in reviewing our operational plans and associated risks, we have determined it will be necessary to raise additional financing during the last three months of 2011.  In July, we engaged an Investment Bank and entered into an investment banking agreement to assist us in this effort.  In August 2011, we commenced activities to raise $500,000 through the sale of convertible promissory notes.  As of September 30, 2011 we have raised a total of $60,000.  In October 2011, we raised an additional $35,000.  No assurances can be given that we can obtain additional working capital through the sale of common stock or other securities, the issuance of indebtedness or otherwise or on terms acceptable to us. Further, no assurances can be given that any such equity financing will not result in a further substantial dilution to the existing stockholders or will be on terms satisfactory to us.
 
To facilitate our future growth through the acquisition or development of Internet web properties we may be required to raise substantial amounts of new financing in the form of additional equity investments, loan financings, or from strategic partnerships. There can be no assurance that we will be able to obtain additional financing on terms that are acceptable to us and at the time required by us, or at all.  Further, any financing may cause dilution of the interests of our current stockholders.  If we are unable to obtain additional equity or loan financing, our financial condition and results of operations will be materially adversely affected.

 
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Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.
 
Item 4. Controls and Procedures
 
Evaluation of Disclosure Controls and Procedures
 
Our management, with the participation of our chief executive officer, also acting as chief financial officer, evaluated the effectiveness of our disclosure controls and procedures as of September 30, 2011. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
 
Based on this evaluation, of our disclosure controls and procedures as of September 30, 2011, management concluded that, as of such date, that our disclosure controls and procedures were not effective and that material weaknesses exists in our internal control over financial reporting.  The material weaknesses consist of an insufficient complement of qualified accounting personnel and controls associated with segregation of duties and ineffective controls associated with identifying and accounting for complex and non-routine transactions in accordance with U.S. generally accepted accounting principles.  To address the material weaknesses we performed additional analyses and other post-closing procedures to ensure our consolidated financial statements were prepared in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP).  Notwithstanding these material weaknesses, management believes that the financial statements included in this Quarterly Report on Form 10-Q fairly present, in all material respects, our financial condition, result of operations and cash flows for the periods presented.
 
There can be no assurance, however, that our disclosure controls and procedures will detect or uncover all failures of persons within the Company and its consolidated subsidiary to disclose material information otherwise required to be set forth in our periodic reports. There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and procedures can only provide reasonable, not absolute, assurance of achieving their control objectives.

Changes in Internal Control Over Financial Reporting
 
No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the fiscal quarter ended September 30, 2011 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 
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PART II - OTHER INFORMATION
 

Item 6.    Exhibits

   
31.1
Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Rule 13a-14(a) and15d-14(a) (filed herewith.)
32.1
Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. 1350 (furnished herewith.)
 
 
 
 

 
 
 
 
 
 
 

 
 
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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
INTERNET MEDIA SERVICES, INC.
   
   
Dated: November 14, 2011
By: /s/ Raymond Meyers
 
Raymond Meyers
Chief Executive Officer and Chief Financial Officer
(Principal Executive Officer and Principal Financial Officer)

 
 

 
 
 
 
 
 
 
 

 
 
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Exhibit Index
 
   
31.1
Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Rule 13a-14(a) and15d-14(a) (filed herewith.)
32.1
Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. 1350 (furnished herewith.)
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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