DC BRANDS INTERNATIONAL INC - FORM 10-Q

Attached files

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EXCEL - IDEA: XBRL DOCUMENT - DC BRANDS INTERNATIONAL INC	Financial_Report.xls
EX-3.1 - CERTIFICATE OF DESIGNATIONS FOR SERIES B PREFERRED STOCK - DC BRANDS INTERNATIONAL INC	f10q0911ex3i_dcbrands.htm
EX-31.1 - CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT - DC BRANDS INTERNATIONAL INC	f10q0911ex31i_dcbrands.htm
EX-32.1 - CERTIFICATION PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT - DC BRANDS INTERNATIONAL INC	f10q0911ex32i_dcbrands.htm
EX-31.2 - CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT - DC BRANDS INTERNATIONAL INC	f10q0911ex31ii_dcbrands.htm
EX-32.2 - CERTIFICATION PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT - DC BRANDS INTERNATIONAL INC	f10q0911ex32ii_dcbrands.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

_______________________________

FORM 10 - Q

_______________________________

x	QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: September 30, 2011

o	TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number 000-54031

_____________________________________________________________

DC BRANDS INTERNATIONAL, INC.

(Exact name of registrant as specified in its charter)

Colorado		20-1892264
(State or other jurisdiction of incorporation or organization)		(IRS Employer Identification Number)

9500 W. 49 th Avenue, Suite D-106, Wheat Ridge, CO 80033

(Address of principal executive offices including zip code)

(303) 279 3800

( Registrant’s telephone number, including area code)

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every interactive data file required to be submitted and posted pursuant to Rule 405 of Regulation S-T (section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated Filer o

Accelerated Filer o

Non-Accelerated Filer o

Smaller Reporting Company x

Number of shares outstanding of the issuer’s common stock as of the latest practicable date: 68,255,165 shares of common stock, $.001 par value per share, as of Nov 14, 2011. This number reflects a 10-1 reverse split that was effective July 28, 2011

Transitional Small Business Disclosure Format (Check one): Yeso Nox

DC BRANDS INTERNATIONAL, INC.

		Page
	PART I.—FINANCIAL INFORMATION
Item 1.	Financial Statements
	Consolidated Balance Sheets	2
	Consolidated Statements of Operations (Unaudited)	3
	Consolidated Statements of Cash Flows (Unaudited)	4
	Consolidated Statements of Stockholders' Deficit (Unaudited)	5
	Notes to Consolidated Financial Statements (Unaudited)	6
Item 2.	Management’s Discussion and Analysis of Financial Conditions and Results of Operations	16
Item 3.	Quantitative and Qualitative Disclosures About Market Risks	24
Item 4.	Controls and Procedures	24

	PART II—OTHER INFORMATION
Item 1.	Legal Proceedings	25
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	25
Item 3.	Defaults Upon Senior Securities	25
Item 4.	Removed and Reserved	25
Item 5.	Other Information	25
Item 6.	Exhibits	26
SIGNATURE		27

ITEM 1. FINANCIAL STATEMENTS

DC BRANDS INERNATIONAL, INC.

Consolidated Financial Statements

As of September 30, 2011 and 2010

(Unaudited)

DC Brands International, Inc.

Consolidated Balance Sheets

As of September 30, 2011 and December 31, 2010


	Sept 30			December 31,
	2011			2010
				(Audited)

Assets
Current assets
Cash and cash equivalents	$	16,516		$	23,234
Accounts receivable		80,747			72,857
Inventory		133,764			305,307
Total current assets		231,027			401,398

Property and equipment, net		39,866			109,418

Total assets	$	270,893		$	510,816

Liabilities
Current liabilities
Accounts payable	$	183,422		$	388,447
Accrued interest payable		679,540			330,723
Accrued liabilities		637			637
Related party payable		1,262,677			637,392
Warrant liability		-			1,448,400
Short-term notes payable and current portion of long-term debt		2,475,404			1,301,074
Total current liabilities		4,601,680			4,106,673
Long-term debt to related party		1,650,841			1,650,841
Long-term debt (Net of Unamortized Discount of $1,292,730 in 2011 and $919,624 in 2010)		2,501,829			2,673,559
Total liabilities		8,754,350			8,431,073

Stockholders' deficit
Preferred Stock, $0.001 par value; 25,000,000 shares authorized
Series A Preferred Stock, 100,000 shares authorized; shares issued
and outstanding - 91,111 shares in 2011 and 2010		91			91
Series B Preferred Stock, 2,500 shares authorized; shares issued
and outstanding - 82 shares in 2011 and 0 shares in 2010		-			-
Common Stock, $0.001 par value; 500,000,000
shares authorized; shares issued and outstanding
- 47,931,018 in 2011 and 30,216,778 in 2010		47,932			30,217
Additional paid in capital		76,995,850			72,237,889
Issuances in exchange for promotional consideration		(19,193	)		(158,776	)
Accumulated deficit		(85,508,137	)		(80,029,677	)
Total stockholders' deficit		(8,483,457	)		(7,920,257	)

Total liabilities and stockholders' deficit	$	270,893		$	510,816

The accompanying notes are an integral part of these consolidated financial statements.

DC Brands International, Inc.

Consolidated Statements of Operations

For the Three and Nine Months Ended September 30, 2011 and 2010

(unaudited)

	Three Months Ended Sept 30,						Nine Months Ended Sept 30,
	2011			2010			2011			2010
Net Revenues	$	59,999		$	125,298		$	363,616		$	479,288
Cost of goods sold		46,950			74,860			239,301			377,040
Gross margin		13,049			50,438			124,315			102,248

Operating Expenses
General and administrative (includes share based compensation of $13,800 for 3 months and $1,062,892 for nine months ended Sept 30, 2011 and $46,620 for 3 months and $223,736 for nine months ended Sept 30, 2010)		506,712			717,608			2,626,031			2,297,996
Sales and marketing (includes share based compensation of $43,750 for 3 months and $294,302 for nine months ended Sept 30, 2011 and $93,380 for 3 months and $449,704 for nine months ended Sept 30, 2010)		136,694			492,310			1,376,819			1,360,858
Depreciation and amortization		21,475			21,475			64,425			64,426
Total operating expenses		664,881			1,231,393			4,067,275			3,723,280
Loss from operations		(651,832	)		(1,180,955	)		(3,942,960	)		(3,621,032	)

Other Expense (Income)
Interest expense		348,257			361,831			931,924			1,101,228
Interest expense - warrant liability		-			(880,200	)		(1,063,800	)		2,400
Loss (gain) on retirement of debt		390,875			-			1,667,375			1,299,491
Total other expense (income)		739,132			(518,369	)		1,535,499			2,403,119

Net Loss	$	(1,390,964	)	$	(662,586	)		(5,478,459	)	$	(6,024,151	)

Weighted average number of common shares outstanding		44,164,210			24,878,656			36,738,622			22,858,643

Basic and diluted net loss per common share	$	(0.03	)	$	(0.03	)	$	(0.15	)	$	(0.26	)

The accompanying notes are an integral part of these consolidated financial statements.

DC Brands International, Inc.

Consolidated Statements of Cash Flows

For the Nine Months Ended September 30, 2011 and 2010

(unaudited)

	Nine Months Ended Sept 30,
	2011			2010
Cash used in operating activities
Net loss	$	(5,478,459	)	$	(6,024,150	)
Adjustments to reconcile net loss to net cash
used in operating activities:
Depreciation and amortization	$	64,425			64,426
Common stock issued for services	$	1,412,695			950,940
Loss on retirement of debt	$	1,660,716			1,295,985
Amortization of debt discount	$	334,898			448,233
Loss on sale of P&E	$	5,127
Changes in operating assets and liabilities:
Accounts receivable	$	(7,890	)		(6,629	)
Inventory	$	171,543			104,715
Accounts payable	$	(110,258	)		(180,461	)
Accrued interest payable	$	554,371			421,843
Accrued liabilities	$	-			(6,665	)
Related party payable	$	625,285			457,181
Warrant liability	$	(1,063,800	)		2,400
Net cash used in operating activities	$	(1,831,347	)		(2,472,182	)
Cash used in investing activities
Purchase of property and equipment	$	-			(21,287	)
Net cash used in investing activities	$	-			(21,287	)
Cash provided by financing activities
Proceeds from issuance of common stock	$	-			616,500
Proceeds from notes payable	$	1,868,500			1,840,739
Payment on notes payable	$	(43,871	)		(29,600	)
Net cash provided by financing activities	$	1,824,629			2,427,639
Net decrease in cash and cash equivalents	$	(6,718	)		(65,830	)
Cash and cash equivalents
Beginning of period	$	23,234			81,362
End of period	$	16,516		$	15,532

Supplemental Disclosure of Noncash
Investing and Financing Activities
Common stock issued for retirement of debt and accrued int	$	2,509,960		$	2,832,386
Common stock issued for warrants	$	384,600
Discount on common and preferred stock	$	709,466		$	2,609,196
Accrued interest converted to common stock	$	205,554
Notes payable converted to common stock	$	643,690
Preferred Stock Issued as incentive for debt	$	415,505
Addition to notes payable	$	100,000
Reclassification from accounts payable to notes payable	$	94,767
Common Stock issued as incentive for debt	$	192,500
Supplemental Disclosure
Interest paid	$	69,895		$	79,894

The accompanying notes are an integral part of these consolidated financial statements.

DC Brands International, Inc.

Consolidated Statement of Stockholders’ Deficit

For the Nine Months Ended September 30, 2011

	Series A Preferred Stock				Series B Preferred Stock				Common Stock				Additional Paid in		Additional			Accumulated			Total Stockholders'
	Shares		Amount		Shares		Amount		Shares		Amount		Capital		Issuances			Deficit			Deficit
Balance, Dec 31, 2010		91,111	$	91		-	$	-		30,216,778	$	30,217	$	72,237,888	$	(158,776	)	$	(80,029,678	)	$	(7,920,258	)
Common stock issued in exchange for cash												-										-
Preferred Stock issued with Debt						82		-						415,505								415,505
Common stock issued in exchange for services										2,604,607		2,605		1,270,507		139,583						1,412,695
Common stock issued in exchange for retirement of debt										10,958,633		10,959		2,499,001								2,509,960
Common stock issued in conjunction with debt offering										305,000		305		192,195								192,500
Common Stock issued for warrants										3,846,000		3,846		380,754								384,600
Net loss																			(5,478,459	)		(5,478,459	)
Balance, Sept 30, 2011		91,111	$	91		82	$	-		47,931,018	$	47,932	$	76,995,850	$	(19,193	)	$	(85,508,137	)	$	(8,483,457	)

The accompanying notes are an integral part of these consolidated financial statements.

1.	Business and Significant Accounting Policies

The Company

DC Brands International, Inc. (“DC Brands” or the “Company”) was incorporated under the laws of Colorado in 1998 as Telemerge Holding Corp. and changed its name to DC Brands International, Inc. in 2004. DC Brands specializes in the manufacture, marketing and distribution of health related products that utilize natural botanicals, vitamins, minerals and supplements and are aimed at maximizing the full potential of the body. The Company’s current focus is on the sale of products under its H.A.R.D. Nutrition label. The Company currently has two distinct types of products sold under its H.A.R.D. Nutrition logo; Functional Water Systems and nutritional supplements. The Company’s products are sold to consumers, primarily through retail outlet distribution. The Company’s products were distributed principally in the state of Colorado during 2011 and 2010.

Financial Condition

The Company has incurred significant losses and negative cash flows since its inception. In addition, the Company had negative working capital (current assets less current liabilities) at September 30, 2011. The Company’s ability to continue as a going concern is contingent upon its ability to secure additional financing. There can be no assurance given that it will be successful in its efforts to raise capital or if successful that they were be on terms that are favorable. These factors raise substantial doubt about the Company’s ability to continue as a going concern. The financial statements do not include any adjustments that might result from the outcome of these uncertainties.

Basis of Presentation

These statements reflect all normal recurring adjustments, which, in the opinion of management, are necessary for the fair presentation of financial position, results of operations and cash flows for the periods presented. The accompanying financial statements should be read in conjunction with DC Brands’ consolidated financial statements for the years ended December 31, 2010 and 2009 filed in the Company’s Form 10K dated December 31, 2010, which includes all disclosures required by accounting principles generally accepted in the United States of America, or GAAP. The results of operations for the periods ended September 30, 2011 and 2010 are not necessarily indicative of expected operating results for the full year.

Principles of Consolidation

These consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries DC Nutrition, Inc. and DC Brands, LLC (inactive). All material intercompany transactions and balances have been eliminated.

Secret Shopper Program

Our secret shopper program was initially conducted by the Company itself in 2009 using Company funds for repurchases. Accordingly, we reversed sales for those products that we purchased, reversed the cost of goods sold for those products that we purchased and recorded a marketing expense for the amount of money used to repurchase the products as well as the amount of money used to retool the products. Commencing 2010, we did not repurchase any products; however our Chief Executive Officer used approximately $35,000 of his own funds to repurchase products. The only cost incurred by the Company during 2010 in connection with this program was approximately $3,000 for retooling of products that was included in marketing expense, as these products were later used in our marketing events. There were no expenditures in 2011.

DC Brands International, Inc
Secret Shopper Program

	Period Ended
	12/31/2010
Sales Reversed		$	0
COGS Reversed		$	0
Marketing Expense Recorded		$	0
Product by CEO		$	35,000

Credit Risk and Customer Concentrations

Credit risk represents the accounting loss that would be recognized at the reporting date if counterparties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counterparties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly effected by changes in economic or other conditions. Financial instruments potentially subjecting the Company to concentrations of credit risk consist principally of accounts receivable.

As of September 30, 2011, one customer represented 57% and a second customer represented 13% of the Company’s accounts receivable. Both customers are wholesale distributors, who provided product to the Company’s single largest retail grocery outlet, which represented 57% of the Company’s revenue volume during the nine months ended September 30, 2011. Another customer represented 24% of the Company’s accounts receivable who is a wholesale distributor to the Company’s second largest retail grocery outlet who services the military market.

Recent Accounting Pronouncements

During the period ended September 30, 2011, there were several new accounting pronouncements issued by the FASB the most recent of which was Accounting Standards Update No. 2011-09—Compensation—Retirement Benefits—Multiemployer Plans (Subtopic 715-80): Disclosures about an Employer’s Participation in a Multiemployer Plan. Each of these pronouncements, as applicable, has been or will be adopted by the Company. Management does not believe the adoption of any of these accounting pronouncements has had or will have a material impact on the Company’s consolidated financial statements.

Inventory

Inventory consisted of the following:

	Sept 30,		December 31,
	2011		2010
Finished goods	$	63,221	$	174,555
Work in process		26,922		71,358
Raw materials		43,621		59,394
		133,764		305,307
Allowance for obsolescence		-		-
	$	133,764	$	305,307

3.	Property and Equipment

Property and equipment consisted of the following:

	Sept 30,			December 31,
	2011			2010
Leasehold improvements	$	14,004		$	14,004
Office furniture and fixtures		31,521			31,521
Vehicles		226,843			231,970
Warehouse equipment		103,134			103,134
Computer equipment		75,170			75,170
		450,672			455,799
Accumulated depreciation		(410,806	)		(346,381	)
	$	39,866		$	109,418

4.	Commitments and Contingencies

The Company leases office and warehouse space under a non-cancellable operating lease expiring in April 2013. Future minimum lease payments under the lease are as follows:

Years Ending December 31,

Remaining 3 months of 2011	$	50,987
2012	$	206,832
2013	$	69,260

Minimum salary commitments under contracts with the Company’s CEO and Executive Vice-President are as follows:

Years Ending December 31,

Remaining 3 months of 2011	$	207,813
2012	$	962,812
2013	$	1,007,031
2014	$	750,000

5.	Notes Payable

A summary of notes payable as of September 30, 2011 is as follows:

	Current		Long Term			Total
1 Note payable, originated in 2004, due in 2006,	$	538,890	$	-		$	538,890
6% interest rate, secured by assets of
DC Brands, LLC, a wholly owned subsidiary

1 Note payable originated in 2005, due on demand,		242,188		-			242,188
non interest bearing, unsecured

1 Note payable originated in 2005, due on demand,		14,500		-			14,266
non interest bearing, unsecured

1 Note payable originated in 2007, due in 2007,		10,000		-			10,000
36% interest, unsecured

1 Notes payable originated in 2007, due in 2008,		14,266		-			14,500
24% interest, unsecured

7 Notes payable, originated in 2008,		462,873		-			462,873
due at various dates from July to August
2010, 15% interest, unsecured

2 Notes payable, originated in 2010, due		150,000		1,708,017			1,858,017
January 1, 2015, 10.25% interest, unsecured

3 Notes payable, originated in 2010, due		592,933		-			592,933
July 1, 2013, callable by Noteholders after
January 1, 2012, 6% interest, unsecured

1 Note payable, originated in 2010, due		-		333,209			333,209
July 1, 2013, 16% interest, unsecured

12 Notes payable, originated in 2010 and 2011, due		-		1,078,333			1,078,333
due at various dates from July 2013 to March 2014,
16% interest, unsecured

1 Note payable, originated in 2011, due		94,767		-			94,767
Dec 31, 2013, 4% interest, unsecured


5 Notes payable, originated in 2011, due to be		500,000		525,000			1,025,000
repaid from a portion of gross sales beginning in
Feb 2012, 12% interest, unsecured

2 Notes payable, originated in 2007, due in		4,986		-			4,986
monthly installments, maturing 2011 to 2012, interest
from 1.9% to 11%, secured by motor vehicles

		2,625,404		3,644,559			6,269,963
Unamortized discount		-		(1,292,730	)		(1,292,730	)

	$	2,625,404	$	2,351,829		$	4,977,233

Related party notes
2 Notes payable, originated in 2010, callable	$	-	$	1,650,841		$	1,650,841
with 366 day notice, 10% interest, unsecured

A summary of notes payable as of December 31, 2010 is as follows:

	Current		Long Term			Total
1 Note payable, originated in 2004, due in 2006,		541,995		-			541,995
6% interest rate, secured by assets of
DC Brands, LLC, a wholly owned subsidiary

1 Note payable originated in 2005, due on demand,		242,188		-			242,188
non interest bearing, unsecured

1 Note payable originated in 2005, due on demand,		14,500		-			14,500
non interest bearing, unsecured

1 Note payable originated in 2007, due in 2007,		10,000		-			10,000
36% interest, unsecured

1 Notes payable originated in 2007, due in 2008,		14,266		-			14,266
24% interest, unsecured

7 Notes payable, originated in 2008,		462,873		-			462,873
due at various dates from July to August
2010, 15% interest, unsecured

1 Note payable, originated in 2010, due		-		1,893,708			1,893,708
January 1, 2015, 10.25% interest, unsecured

3 Notes payable, originated in 2010, due		-		592,933			592,933
July 1, 2013, callable after January 1, 2012
6% interest, unsecured

1 Note payable, originated in 2010, due		-		333,209			333,209
July 1, 2013, 16% interest, unsecured

9 Notes payable, originated in 2010, due		-		773,333			773,333
due at various dates from July to September 2013,
16% interest, unsecured

2 Notes payable, originated in 2007, due in		15,252		-			15,252
monthly installments, maturing 2011 to 2012, interest
from 1.9% to 11%, secured by motor vehicles

		1,301,074		3,593,183			4,894,257
Unamortized discount		-		(919,624	)		(919,624	)

	$	1,301,074	$	2,673,559		$	3,974,633

Related party notes
2 Notes payable, originated in 2010, callable	$	-	$	1,650,841		$	1,650,841
with 366 day notice, 10% interest, unsecured

Long Term Debt Maturity by Year
December 31,
2011	$	-
2012		525,000
2013		1,411,542
2014		-
2015		1,708,017
Thereafter		-
Total	$	3,644,559

As of September 30, 2011 and December 31, 2010, ten notes payable totaling $1,026,030 and ten notes payable totaling $1,029,135, respectively, were past due. There are no default penalties or fees that may be sanctioned against the Company for not paying the notes upon maturity. The Company intends to restructure these notes into long-term debt or equity.

The Company settled notes payable and accrued interest payable totaling $849,245 and $1,346,273 during the nine months ended September 30, 2011 and 2010, respectively by issuing 10,958,633 and 18,700,000 shares of common stock during the nine months ended September 30, 2011 and 2010, respectively. The Company valued the shares based upon the closing share price at each retirement date and recorded a loss on retirement of debt of $1,667,375 during the nine months ended September 30, 2011, and a loss on retirement of debt of $1,299,491 during the nine months ended September 30, 2010.

The notes payable due January 1, 2015 has a face amount of up to $5,000,000 and functions as a revolving line of credit. There was $3,201,983 of unused availability on the note at September 30, 2011.

6.	Income Taxes

The Company has not filed tax returns since its inception. The Company is in the process of preparing past tax returns and does not believe that it will be exposed to any risk of penalty or forfeiture of NOLs.

At September 30, 2011 and December 31, 2010, the Company provided a full valuation allowance against any calculated deferred tax asset based on the weight of available evidence, both positive and negative, including the Company’s history of losses, which indicate that it is more likely than not that such benefits will not be realized.

7.	Stockholders’ Equity

All common shares have been retroactively adjusted for the 10 for 1 reverse stock split authorized by the board on June 27, 2011 and effective July 28, 2011.

Issuances of Common Stock

The Company issued common stock during the nine months ended September 30, 2011 as set forth below. The common stock was valued at the fair market value at the date the Company became obligated to issue the shares.

The Company issued 2,604,607 shares of common stock during the nine months ended September 30, 2011 related to services provided by vendors. The shares were valued at prices ranging from $0.80 to $0.069 per share and were collectively valued at $1,273,112.

The Company issued 10,958,633 shares of common stock during the nine months ended September 30, 2011 in order to pay off or pay down notes payable and accrued interest. The common stock was valued at prices ranging from $0.80 to $0.08 per share. The shares were collectively valued at $2,509,960

The Company issued 305,000 shares of common stock during the nine months ended September 30, 2011 related to the issuance of debt. The shares were valued at prices ranging from $0.80 to $0.50 per share. The shares were collectively valued at $192,500.

Series A Preferred Stock

The Series A Preferred Stock votes together with the common stock as a single class and the holders of the Series A Preferred Stock are entitled to such number of votes as shall equal 51.25% of the number of votes that may be cast by the outstanding shares of common stock. The Series A Preferred Stock is not convertible into common stock and does not carry any redemption features.

Series B Preferred Stock

The Company issued Series B Preferred Stock during the nine months ended September 30, 2011 as set forth below. The preferred stock was valued at the fully diluted fair market value at the date the Company became obligated to issue the shares.

During the nine months ended September 30, 2011 related to the issuance of debt, the Company issued 82 shares of preferred stock convertible into 6.15% of the common stock. The shares were valued at a price of $0.069 per share. The shares were collectively valued at $415,505. If converted based on the outstanding shares at September 30, 2011 3,140,925 additional common shares would be issued.

The Series B Preferred Stock does not have any voting rights. The Series B Preferred Stock is convertible into common stock at any time.

Warrants

The Company issued 1,463,000 Warrants exercisable for a maximum of 2,926,000 shares of common stock from March to May 2009 in conjunction with the sale of common stock at $0.50 per Unit, each Unit consisting of a share of common stock and a Warrant which expire between March 5, 2012 and May 29, 2012. In the event that the average trading price exceeded $5.00 per share over any consecutive 20 day period between the 12th and 24th months following the issue date of the Warrants, the Warrants became null and void. In the event that the average trading price did not exceed $5.00 per share as set forth above, the Warrant could be exercised by the holder. The Warrant is redeemable into the number of shares that would need to be issued to cause the holder to have achieved an average selling price of $5.00 per share had they sold their shares during the 60 days following the 24th month following this issue date of the Warrants. The warrants are exercisable at an exercise price of $0.00 no additional funds need be provided by the holders in order to exercise the warrants and to obtain the underlying shares once the milestone set forth above that allow for exercise is met. As the Measurement Period has passed, the number of shares of common stock for which the Warrants may be redeemed is determinable and this number of shares was issued at September 30, 2011 as full settlement of this warrant liability. For example if the average trading price of our common stock for the 60 days following the 24th month was $2.00 the warrant holder is due $3.00 of stock value. Therefore they would be issued an additional 1 ½ shares of common stock ($3.00 due / $2.00 average value = 1 ½.) If the average trading price of our common stock for the 60 days following the 24th month was $4.00 the warrant holder is due $1.00 of stock value. Therefore they would be issued an additional 1/4 share of common stock ($1.00 due / $4.00 average value = 1/4.) If the average trading price of our common stock for the 60 days following the 24th month was $1.00 the warrant holder is due $4.00 of stock value. Therefore, because of the two share maximum, they would be issued an additional 2 share of common stock ($4.00 due / $1.00 average value = 4 reduced to 2 because of maximum.)

The Company issued 1,475,000 Warrants exercisable for a maximum of 2,950,000 shares of common stock from August to December 2009 in conjunction with the sale of common stock at $0.50 per Unit, each Unit consisting of a share of common stock and a Warrant which expire between November 15, 2010 and March 15, 2011. In the event that the average trading price exceeds $1.50 per share in the three-month period between the 12th and 15th months following the issue date of the Warrants (the “Measurement Period”), the Warrants may be redeemed by the Company at a nominal amount. In the event that the average trading price does not exceed $1.50 per share during the Measurement Period, the Warrant may be exercised by the holder. The Warrant is redeemable into the number of shares that would need to be issued to cause the holder to have achieved an average selling price of $1.50 per share had they sold their shares during the Measurement Period. The warrants are exercisable at an exercise price of $0.00 no additional funds need be provided by the holders in order to exercise the warrants and to obtain the underlying shares once the milestone set forth above that allows for exercise is met. As the Measurement Period has passed, the number of shares of common stock for which the Warrants may be redeemed is determinable and this number of shares was issued at September 30, 2011 as full settlement of this warrant liability. For example if the average trading price of our common stock for the three-month period following the 12th month was $1.00 the warrant holder is due $.50 of stock value. Therefore they would be issued an additional ½ shares of common stock ($.5 due / $1.00 average value = ½.) If the average trading price of our common stock for the three-month period following the 12th month was $2.00 the warrant holder is due no additional stock value. Therefore no additional shares of stock would need to be issued. If the average trading price of our common stock for the 60 days following the 24th month was $.3 the warrant holder is due $1.20 of stock value. Therefore, because of the two share maximum, they would be issued an additional 2 share of common stock ($1.2 due / $.30 average value = 4 reduced to 2 because of maximum.)

During 2010 200,000 shares were issued in satisfaction of one warrant that reached maturity. Also during 2010 nine warrants were purchased by the company for $90 because the stock traded above the target rate in excess of the required days during the life of the warrant. This left the total warrants outstanding at 1,923,0000 exercisable for a maximum of 3,846,000 shares of common stock.

During the nine months ended June 30, 2010 the Company issued 3,846,000 shares of common stock as full settlement of all outstanding warrants. The shares were valued at a price of $0.10 per share. The shares were collectively valued at $384,600

The warrant holders have received restricted shares of common stock upon exercise of their warrants; these shares are entitled to piggyback registration rights under certain specified circumstances.

Stock Rights

The Company’s CEO has the right to demand that the Company issue him 1,226,327 shares of common stock. The right stems from his employment agreement, whereby he was entitled to receive shares, such that his ownership interest would equal 56.25% of outstanding common stock. The Company recorded compensation expense as these rights were earned, prior to June 2007 when he relinquished the right to earn additional shares.

8.	Share Based Compensation Expense

The Company recognizes expense associated with shares issued for services over the service period. The shares are valued based upon the fair value of the common stock on the date that the Company becomes obligated to issue the shares. Expenses associated with shares issued for services are as follows:

	Three months ended Sep 30,				Nine months ended Sep 30,
	2011		2010		2011		2010
General and administrative	$	13,800	$	46,620	$	1,062,892	$	223,736
Sales and marketing		43,750		93,380		294,302		449,704
	$	57,550	$	140,000	$	1,357,194	$	673,440

9.	Related Party Transactions

The Company had related party payables of $1,262,677 and $637,392 at September 30, 2011 and December 31, 2010, respectively consisting primarily of deferred salaries payable and royalties payable to its officers. The Company is party to a royalty agreement with two of the Company’s officers whereby the officers are entitled to receive $0.05 per cap for each bottle cap sold. The bottle cap is a specialized cap that contains the vitamin supplements in the Company’s functional water system. The officers collectively deferred $183,330 and $145,846 in salaries and $1,060 and $2,577 in royalties during the three months ended September 30, 2011 and 2010, respectively. The related party payables are non-interest bearing and due on demand.

10.	Subsequent Events

	Shares		Common Stock		Additional Paid in Capital		Amount
For conversion of debt		20,324,147	$	20,324	$	654,802	$	675,126
In conjunction with debt offering				-		-
In exchange for services				-		-
		20,324,147	$	20,324	$	654,802	$	675,126

Item 2.

Management’s Discussion and Analysis of Financial Conditions and Results of Operations

This discussion and analysis should be read in conjunction with the accompanying Financial Statements and related notes. Our discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of any contingent liabilities at the financial statement date and reported amounts of revenue and expenses during the reporting period. On an on-going basis we review our estimates and assumptions. Our estimates are based on our historical experience and other assumptions that we believe to be reasonable under the circumstances. Actual results are likely to differ from those estimates under different assumptions or conditions, but we do not believe such differences will materially affect our financial position or results of operations. Our critical accounting policies, the policies we believe are most important to the presentation of our financial statements and require the most difficult, subjective and complex judgments, are outlined below in ‘‘Critical Accounting Policies,’’ and have not changed significantly.

CAUTIONARY STATEMENT RELATING TO THE SAFE HARBOR PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

Certain statements made in this report may constitute “forward-looking statements on our current expectations and projections about future events”. These forward-looking statements involve known or unknown risks, uncertainties and other factors that may cause the actual results, performance, or achievements of the Registrant to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. In some cases you can identify forward-looking statements by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions. These statements are based on our current beliefs, expectations, and assumptions and are subject to a number of risks and uncertainties. Although we believe that the expectations reflected-in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are made as of the date of this report, and we assume no obligation to update these forward-looking statements whether as a result of new information, future events, or otherwise, other than as required by law. In light of these assumptions, risks, and uncertainties, the forward-looking events discussed in this report might not occur and actual results and events may vary significantly from those discussed in the forward-looking statements.

General

The following analysis of our consolidated financial condition and results of operations for the three months ended September 30, 2011 should be read in conjunction with the consolidated financial statements, including footnotes, and other information presented elsewhere in this Report on Form 10-Q and the risk factors and the financial statements for the year ended December 31, 2010 and the other information set forth in our Form 10-K filed with the Securities and Exchange Commission.

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is intended to help the reader understand our results of operations and financial condition.

Overview

We have only recently commenced operations and have only recently began sales of our H.A.R.D. Nutrition Functional Water System. From our inception to Sept 30, 2011, we had incurred an accumulated deficit of $85,508,137. Our accumulated deficit through Sept 30, 2011 is primarily attributable to our issuance of stock compensation.

To date, we have met substantially all of our financing needs through private sale of shares of our common stock and other equity securities and loans from investors. We have raised a total of approximately $15,000,000 from our equity and debt financings subsequent to our acquisition of DC Brands, LLC in 2004. In addition, we have recently entered into an accounts receivable factoring agreement with Liquid Capital Exchange, Inc. (“Liquid Capital”) pursuant to which we have agreed to sell, and Liquid Capital has agreed to purchase, certain of the accounts arising from the sale of our products. Liquid Capital in its sole discretion may advance up to 80% of the face amount of the accounts purchased less an applicable discount fee up to a maximum of $750,000. In order to secure our payment of all our indebtedness and obligations to Liquid Capital, we granted Liquid Capital a security interest and lien upon our accounts and our other assets. The agreement with Liquid Capital has a term of one year and may be terminated by either party upon 30 days prior written notice and immediately by Liquid Capital upon an event of default as defined in the agreement. In July 2011 we entered into a $10 million equity funding facility with Southridge Partners II, LP, which is subject to various conditions being met prior to our use of the facility. There can be no guarantee that any funds will be derived from the equity line. If our revenue from sales and payments derived from our factoring arrangement and financing from our equity funding facility is not sufficient to meet our ongoing expenses we will need additional financing.

Results of Operations

Quarter ended Sept 30, 2011 Compared to quarter ended Sept 30, 2010

Revenue- During the quarter ended Sept 30, 2011, we generated revenue of $59,999, a substantial portion of which was attributable to the sale of our H.A.R.D, Nutrition Functional Water System which commenced in August 2009. This represented a 52% decrease from the prior year. During the same period of 2010, we had revenue of $125,298. Our gross margin decreased from $50,438 for the quarter ended Sept 30, 2010 to $13,049 for the quarter ended Sept 30, 2011. Our cost of goods sold decreased approximately 37% to $46,950 for the quarter ended Sept 30, 2011 from $74,860 for the quarter ended Sept 30, 2010. The decrease in the cost of goods sold was attributable to a decrease in sales. Sales of our H.A.R.D, Nutrition Functional Water System and H.A.R.D. Nutrition supplements accounted for 77% and 23% respectively of our revenue for the quarter ended Sept 30, 2011.

Expenses- Our total operating expenses, excluding depreciation and amortization, for the quarter ended Sept 30, 2011 were $643,406 as compared to $1,209,918 for the quarter ended Sept 30, 2010.

General and administrative expenses were $506,712 and $717,608 for the quarters ended Sept 30, 2011 and Sept 30, 2010, respectively and included salaries, legal, accounting and other professional fees and occupancy related expenses. Included in general and administrative expenses was stock based compensation expense for services provided by vendors and employees of $13,800 for the quarter ended Sept 30, 2011. The remaining general and administrative expenses $492,912 for the quarter ended Sept 30, 2011 included $338,136 for salaries, 48,615 for legal accounting and other professional expenses and $38,027 for occupancy related expenses. Included in general and administrative expenses was stock based compensation expense for services provided by vendors and employees of $46,620 for the quarter ended Sept 30, 2010. The remaining general and administrative expenses $670,988 for the quarter ended Sept 30, 2010 included $288,453 for salaries, 186,278 for legal accounting and other professional expenses and $37,734 for occupancy related expenses.

Sales and marketing consisted of advertising and other promotional expenses. Sales and marketing expenses were $136,694 and $492,310 for the quarters ended Sept 30, 2011 and Sept 30, 2010, respectively and included stock based compensation for services provided by vendors and employees of $43,750 and $294,302 for the quarters ended Sept 30, 2011 and 2010 respectively. The remaining sales and marketing expenses, $93,214 for the quarter ended Sept 30, 2011 did not include any advertising expenses but did include $48,950 of product giveaways. The remaining sales and marketing expenses, $198,008 for the quarter ended Sept 30, 2010 included $117,241 for advertising.

Interest expense for the quarter ended Sept 30, 2011 was materially unchanged from $348,257 to $361,831 for the quarter ended Sept 30, 2010 In addition, no interest expense related to the warrant liability was recognized during the three months ended Sept 30, 2011 compared to a reduction of $880,200 that was recognized during the three months ended Sept 30, 2010.

Net loss for the quarter ended Sept 30, 2011 increased 110% to $1,390,964 as compared to $662,586 for the quarter ended Sept 30, 2010 and was primarily attributable to the warrant interest expense and a loss on retirement of debt

Liquidity and Capital Resources

Revenues

At Sept 30, 2011 we had cash and cash equivalents of $16,516 as compared to $23,234 at December 31, 2010. Our working capital deficit at Sept 30, 2011 was $4,370,653 and at December 31, 2010 was $3,705,275.

For the nine months ended Sept 30, 2011 our cash used in operating activities was $1,831,347. Our primary sources and uses of cash from operating activities for the period were losses from operations, common stock issued for services, loss on retirement of debt, depreciation and amortization and amortization of debt discount of $ 2,897,982 together with a decrease in inventory and a reduction in warrant liability.

Net cash provided by financing activities for the nine months ended Sept 30, 2011 was $1,824,629 which included $1,868,500 from the issuance of notes offset by a payment on notes payable of $43,871

Current and Future Financing Needs

We have incurred an accumulated deficit of $85,508,137 through Sept 30, 2011. We have incurred negative cash flow from operations since we started our business. At Sept 30, 2011, we had short term and long term debt of $6,628,074. We have no commitment for additional funding other than the factoring arrangement and the $10 million equity financing agreement that we have entered into. In addition, we have lease commitments of $50,987, $206,832 and $69,260 for the remainder of 2011, 2012 and 2013. We also have minimum salary commitments for compensation to our Chief Executive Officer and Executive Vice President in accordance with the terms of their employment agreements that range from $207,813 to $1,007,031. We have spent, and expect to continue to spend, substantial amounts in connection with implementing our business strategy, including our advertising and marketing campaign, and fees in connection with regulatory compliance and corporate governance. The actual amount of funds we will need to operate is subject to many factors, some of which are beyond our control. If our anticipated sales for the next few months do not meet our expectations, our existing resources will not be sufficient to meet our cash flow requirements for the next few months. Furthermore, if our expenses exceed our anticipations, we will need additional funds to implement our business plan. We will not be able to fully establish our business if we do not have adequate working capital and if we do not have adequate working capital we may need to raise additional funds, whether through a stock offering or otherwise.

We also have note payable commitments with respect to various notes payable issued to unaffiliated third parties who are accredited investors. A summary of notes payable as of Sept 30, 2011 is as follows: At Sept 30, 2011 we had 40 notes outstanding, ten of the notes or 13% of the aggregate principal balance were either past due or due on demand. Two notes in the aggregate principal amount of $256,688 are non interest bearing and are due on demand. To date, no demand for payment has been made. Three notes in the aggregate principal amount of $563,156 bearing interest at a range from 6% to 36% are past due and to date no demand for payment has been made. Notes in the aggregate principal amount of $462,873 bearing interest at a rate of 15% are owed to 7 investors in our private placements and payment is overdue. To date no demand for payment has been made. Notes in the aggregate principal amount of $ $926,142 owed to four investors with a maturity date of July 1, 2013. These notes bear interest at a range from 6% to 16% per annum. Three of these notes with a total principal amount of $592,933 are callable by holder anytime after January 1, 2012. A total of 6,332,089 of new shares of common stock were issued to these four debt holders in connection with the debt restructuring. The $5 million revolving note with a principal outstanding balance as of Sept 30, 2011 of $1,858,017 was restructured as of June 30, 2010 such that it now bears interest at a rate of 10.25% per annum and matures on January 1, 2015. A warrant for the purchase of 25,000,000 shares of our common stock at an exercise price of $.01 was issued to this debt holder. The Company also converted $1,650,840 of related party payables owed to Richard Pearce and Jeremy Alcamo into notes with an aggregate principal amount of $1,650,840 bearing interest at a rate of 10% that are callable with 366 days notice which classifies them as long term debt. Upon the occurrence of: (i) a change in ownership of twenty percent (20%) or more of our outstanding shares of common stock, (ii) our consummation of a debt or equity financing or any combination thereof and our receipt of gross proceeds of Five Million Dollars ($5,000,000) or more from such financing, or (iii) our termination of our employment agreement with Richard Pearce or Jeremy Alcamo Richard Pearce or Jeremy Alcamo at their option shall have the right to immediately seek payment of the entire amount due and payable with interest thereon. Notes in the aggregate principal amount of $ $1,078,333 owed to twelve investors with a maturity dates from July to March 2014. These notes bear interest at 16% per annum. A total of 10,783,330 of new shares of common stock were issued to these twelve debt holders in connection with the debt issuance. Notes in the aggregate principal amount of $ $1,025,000 owed tofive investors will be repaid from a portion of gross sales. These notes bear interest at 12% per annum. A total of 82 new shares of Series B Preferred Stock was issued to these five debt holders in connection with the debt issuance. An unsecured note in the amount of $94,767 was originated after converting an account payable, it bears interest at 4% and is due on December 31, 2013. Two notes in the aggregate principal amount of $4,986 bear interest at a rate of 11% and the principal amount outstanding is payable in 2011 and 2012.

A summary of notes payable as of Sept 30, 2011 is as follows:

	Current		Long Term			Total
1 Note payable, originated in 2004, due in 2006, 6% interest rate, secured by assets of	$	538,890	$	-		$	538,890
DC Brands, LLC, a wholly owned subsidiary

1 Note payable originated in 2005, due on demand, non interest bearing, unsecured		242,188		-			242,188

1 Note payable originated in 2005, due on demand, non interest bearing, unsecured		14,500		-			14,266

1 Note payable originated in 2007, due in 2007, 36% interest, unsecured		10,000		-			10,000

1 Notes payable originated in 2007, due in 2008, 24% interest, unsecured		14,266		-			14,500

7 Notes payable, originated in 2008, due at various		462,873		-			462,873
dates from July to August 2010, 15% interest, unsecured

2 Notes payable, originated in 2010, due		150,000		1,708,017			1,858,017
January 1, 2015, 10.25% interest, unsecured

3 Notes payable, originated in 2010, due		592,933		-			592,933
July 1, 2013, callable by Noteholders after
January 1, 2012, 6% interest, unsecured

1 Note payable, originated in 2010, due		-		333,209			333,209
July 1, 2013, 16% interest, unsecured

12 Notes payable, originated in 2010 and 2011, due due at various dates from July 2013 to March 2014,		-		1,078,333			1,078,333
16% interest, unsecured

1 Note payable, originated in 2011, due		94,767		-			94,767
Dec 31, 2013, 4% interest, unsecured

5 Notes payable, originated in 2011, due to be repaid from a portion of gross sales beginning in		500,000		525,000			1,025,000
Feb 2012, 12% interest, unsecured

2 Notes payable, originated in 2007, due in monthly installments, maturing 2011 to 2012, interest from 1.9% to 11%, secured by motor vehicles		4,986		-			4,986
		2,625,404		3,644,559			6,269,963
Unamortized discount		-		(1,292,730	)		(1,292,730	)
	$	2,625,404	$	2,351,829		$	4,977,233
Related party notes
2 Notes payable, originated in 2010, callable	$	-	$	1,650,841		$	1,650,841
with 366 day notice, 10% interest, unsecured

OUR PLAN OF OPERATIONS

OPERATING MODEL AND REPORTING STRUCTURE

DC BRANDS INTERNATIONAL, INC.

We, together with our wholly owned subsidiary, DC Nutrition, Inc., specialize in the manufacture, marketing and distribution of health related products that utilize natural botanicals, vitamins, minerals and supplements and are aimed at maximizing the full potential of the body. Our current focus is on the sale of our products under our H.A.R.D Nutrition label. To date, a substantial portion of our revenue has been derived from the sale of our products under this label. We currently have two distinct types of product that are sold under our H.A.R.D. Nutrition logo; our Functional Water Systems and nutritional supplements. The Functional Water Systems and nutritional supplements can each be further categorized into four sub product lines; each line tailored to different health and daily needs: our performance, strength and training line, our wellness and beauty line, our weight loss and diet line and our energy line. Our H.A.R.D. Nutrition Functional Water Systems provide consumers with the convenience of the unique combination of nutraceutical supplements with a functional beverage. All of the products sold under our H.A.R.D. Nutrition Functional Water Systems are sold in a bottle which combines in one container water, which is lightly flavored, with vitamins stored in our patented, licensed flip top compartment on the top of the bottle. The water provides the hydration and catalyst needed for absorption of the specially formulated nutraceutical capsules contained in the bottle’s flip top cap compartment. During the quarter ended September 30, 2011, we derived $46,232 representing 77% of our revenue from sales of our Functional Water Systems. During the year ended December 31, 2010, we derived $536,626, representing 89% of our revenue from sales of our Functional Water Systems.

The other products sold under our H.A.R.D. Nutrition label are traditional supplements “not in the cap on top of the Water Systems” which are made from a mixture of herbs and have been formulated to help maintain good health by providing the supplements that we believe are needed by our body but cannot be directly obtained from foods. Our sale of nutritional supplements has not generated as much revenue as the sale of our Functional Water Systems. During the quarter ended September 30, 2011, we derived $3,767 representing 23% of our revenue from sales of our H.A.R.D. Nutritional Supplement products. During the year ended December 31, 2010, we derived $68,867, representing 11% of our revenue, from sales of our nutritional supplements.

To date, our market focus has been in the Colorado area, where we have sold products indirectly to retail stores, including the King Soopers grocery store chain, through a variety of distributors and directly to retail stores and health and fitness establishments, including the Max Muscle retail health and fitness chain as well as a few health and fitness and gym locations. We also sell products directly from our corporate headquarters and through our website. Subject to being able to secure sufficient capital on commercially acceptable terms and attractive commercial prospects, we intend to expand our marketing efforts in the United States beyond the local Colorado area.

We were incorporated in 1998 in Colorado under the name Telamerge Holding Corp. In 2004, we changed our name to DC Brands International, Inc. in connection with our anticipated acquisition of DC Brands, LLC.

We have only recently commenced operations of products that are sports and fitness based nutraceutical supplements under the H.A.R.D. Nutrition label. In fact, our first functional water sales were made in August of 2009. Prior to 2006, our main focus was on the manufacture and sale of energy drinks.

Our principal offices are located at 9500 W. 49th Avenue, Suite D-106, Wheat Ridge, Colorado 80033. Our telephone number is 303-279-3800. Information about our products can be obtained from our website www.hardnutrition.com.

Critical Accounting Policies

Management believes that the critical accounting policies and estimates discussed below involve the most complex management judgments due to the sensitivity of the methods and assumptions necessary in determining the related asset, liability, revenue and expense amounts. Specific risks associated with these critical accounting policies are discussed throughout this MD&A, where such policies have a material effect on reported and expected financial results. For a detailed discussion of the application of these and other accounting policies, refer to the individual Notes to the Financial Statements for the period ended September 30, 2011.

Revenue Recognition

The Company recognizes revenues when products are shipped or services are delivered to customers, pricing is fixed or determinable, and collection is reasonably assured. Net revenues include product sales net of returns and allowances.

Our continued operations in the long term will depend on whether we are able to raise additional funds through various potential sources, such as equity and debt financing. Such additional funds may not become available on acceptable terms and there can be no assurance that any additional funding that we do obtain will be sufficient to meet our needs in the long term. We will continue to fund operations from cash on hand and through the similar sources of capital previously described. We can give no assurances that any additional capital that we are able to obtain will be sufficient to meet our needs.

We have based our estimate on assumptions that may prove to be wrong. As previously stated, we need to obtain additional funds in the next couple of months and we may need to obtain additional funds in greater amounts than we currently anticipate. Potential sources of financing include strategic relationships, public or private sales of our shares or debt and other sources. We may seek to access the public or private equity markets when conditions are favorable due to our long-term capital requirements. We do not have any committed sources of financing at this time, and it is uncertain whether additional funding will be available when we need it on terms that will be acceptable to us, or at all. If we raise funds by selling additional shares of common stock or other securities convertible into common stock, the ownership interest of our existing stockholders will be diluted. If we are not able to obtain financing when needed, we may be unable to carry out our business plan. As a result, we may have to significantly limit our operations and our business, financial condition and results of operations would be materially harmed.

Critical Accounting Policies and Estimates

The preparation of financial statements requires management to utilize estimates and make judgments that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. These estimates are based on historical experience and on various other assumptions that management believes to be reasonable under the circumstances. The estimates are evaluated by management on an ongoing basis, and the results of these evaluations form a basis for making decisions about the carrying value of assets and liabilities that are not readily apparent from other sources. Although actual results may differ from these estimates under different assumptions or conditions, management believes that the estimates used in the preparation of our financial statements are reasonable. Management regularly reviews these estimates and judgments for impairment, valuation and other changes in estimate. Our critical account estimates are set forth below and have not changed during 2009 or 2010 or the first six months of 2011. There were no changes to any estimates or judgments that had a material impact on the financial presentation.

The critical accounting policies affecting our financial reporting are summarized in Note 1 to the consolidated financial statements included in this filing. Policies involving the most significant judgments and estimates are summarized below.

Accounts Receivable

Our accounts receivable are unsecured, and we are at risk to the extent such amounts become uncollectible. Management continually monitors accounts receivable balances and provides for an allowance for doubtful accounts at the time collection becomes questionable based on payment history or age of the receivable. We sell products generally on net 30 day terms. We do not normally charge financing fees on late payments. Accounts receivable are charged to the allowance for bad debts when we have exhausted all reasonable means of collection. We did not have an allowance for doubtful accounts at September 30, 2011, December 31, 2010 or December 31, 2009 as we deemed our accounts receivable all to be collectible.

Our method of determining the allowance for doubtful accounts and estimates used therein are subject to the risk of change if, in the future, our sales volume and type of customers would change.

As of September 30, 2010 there were no past due receivables. As of Sept 30, 2010, there were no past due receivables.

Fair Value of Financial Instruments

Effective May 1, 2008, we adopted guidance issued by the Financial Accounting Standards Board ("FASB") on "Fair Value Measurements" for assets and liabilities measured at fair value on a recurring basis. This guidance establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements, establishes a framework for measuring fair value, and expands disclosure about such fair value measurements. The adoption of this guidance did not have an impact on our financial position or operating results, but did expand certain disclosures.

The FASB defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, the FASB requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs.

These inputs are prioritized below:

Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities.
Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data
Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity's own assumptions.

We did not have any Level 2 or Level 3 assets or liabilities as of September 30, 2011.

Cash and cash equivalents include money market securities and commercial paper and marketable securities representing certificates of deposits maturing in less than one year that are considered to be highly liquid and easily tradable. These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within the fair value hierarchy.

In addition, the FASB issued, "The Fair Value Option for Financial Assets and Financial Liabilities," effective for May 1, 2008. This guidance expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. We did not elect the fair value option for any of our qualifying financial instruments, other than those subject to a recent acquisition.

Warrant Liability

The warrant liability is calculated using a Barrier Option Model with MonteCarlo Simulation from Global Derivatives.com. The current stock price, the stock volatility for the prior three months and the risk free rate (treasury bills) equal to the remaining term of the warrants are the inputs used in this valuation model. This model specifically addresses the fact that no additional shares of stock will need to be issued if our stock price hits the target (barrier) of $.50 or $.15. The stock volatility for any quarter is capped at 90% as volatilities greater than this produce an unreasonably low estimation of liability. This amount is adjusted quarterly based upon the changes in valuation provided by the model. The valuation model produced a $1,448,400 warrant liability as of December 31, 2010 and no warrant liability as of September 30, 2011 as all outstanding warrants had been fully satisfied with the issuance of common stock..

Equity-Based Compensation

The computation of the expense associated with stock-based compensation requires the use of a valuation model. The FASB issued accounting guidance requires significant judgment and the use of estimates, particularly surrounding Black-Scholes assumptions such as stock price volatility, expected option lives, and expected option forfeiture rates, to value equity-based compensation. We currently use a Black-Scholes option pricing model to calculate the fair value of our stock options. We primarily use historical data to determine the assumptions to be used in the Black-Scholes model and have no reason to believe that future data is likely to differ materially from historical data. However, changes in the assumptions to reflect future stock price volatility and future stock award exercise experience could result in a change in the assumptions used to value awards in the future and may result in a material change to the fair value calculation of stock-based awards. This accounting guidance requires the recognition of the fair value of stock compensation in net income. Although every effort is made to ensure the accuracy of our estimates and assumptions, significant unanticipated changes in those estimates, interpretations and assumptions may result in recording stock option expense that may materially impact our financial statements for each respective reporting period.

Recently Issued Accounting Standards

In June 2009, the FASB issued ASC 105 Accounting Standards Codification TM and the Hierarchy of Generally Accepted Accounting Principles . The FASB Accounting Standards Codification TM (the “Codification”) has become the source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in accordance with Generally Accepted Accounting Principles (“GAAP”). All existing accounting standard documents are superseded by the Codification and any accounting literature not included in the Codification will not be authoritative. Rules and interpretive releases of the SEC issued under the authority of federal securities laws, however, will continue to be the source of authoritative generally accepted accounting principles for SEC registrants. Effective September 30, 2009, all references made to GAAP in our consolidated financial statements include references to the new Codification. The Codification does not change or alter existing GAAP and, therefore, has not and will not have an impact on our financial position, results of operations or cash flows.

In January 2010, the FASB issued Accounting Standard Update (“ASU”) No. 2010-06, Improving Disclosures about Fair Value Measurements (“ASU No. 2010-06”). The new standard addresses, among other things, guidance regarding disclosure of the different classes of assets and liabilities, valuation techniques and inputs used, activity in Level 3 fair value measurements, and the transfers between levels. ASU No. 2010-06 is effective for the annual reporting period beginning after December 15, 2009. The Company provided the required disclosures beginning with its Company’s Annual Report on Form 10-K for the year ending December 31, 2010. The adoption of the Update did not have a material impact to the Company’s financial position, results of operations or cash flows.

In February 2010, the FASB issued Accounting Standard Update (“ASU”) No. 2010-09, Amendments to Certain Recognition and Disclosure Requirements (“ASU No. 2010-09”). The new standard addresses, among other things that an entity that is an SEC filer is no longer required to disclose the date through which subsequent events have been evaluated. ASU No. 2010-10 is effective upon the issuance of the final Update. The Company has adopted this Update beginning with the Company’s S-1 filing for the year ending December 31, 2009.The adoption of this Update has not had a material impact to the Company’s financial position, results of operations or cash flows.

Off Balance Sheet Arrangements

There are no off balance sheet arrangements.

Contractual Obligations

Item 3.

Quantitative and Qualitative Disclosures about Market Risk.

Not applicable.

Item 4.

Controls and Procedures

(a) Evaluation of disclosure controls and procedures

Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (“Exchange Act”), the Company carried out an evaluation, with the participation of the Company’s management, including the Company’s Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”) of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s CEO and CFO concluded that the Company’s disclosure controls and procedures are effective as of September 30, 2011 to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure.

(b) Changes in Internal Control over Financial Reporting

There has been no change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act) that occurred during our fiscal quarter ended September 30, 2011 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Part II. OTHER INFORMATION

Item 1.

Legal Proceedings

None.

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

The following information sets forth certain information with respect to all securities which we have sold during the past quarter. We did not pay any commissions in connection with any of these sales.

From July through September 2011 we issued to two individuals 250,000 shares of our common stock in consideration of services rendered. The shares were issued in reliance on Section 4(2) of the Securities Act of 1933, as amended (the “Act”). The offering did not involve any general solicitation or advertising by us. The holder acknowledged the existence of transfer restrictions applicable to the securities sold by us. Certificates representing the securities sold contain a legend stating the restrictions on transfer to which such securities are subject.

From July through September 2011we issued to seven individuals an aggregate of ,7,283,633 shares of our common stock in conjunction with paydown of debt. These securities were issued in reliance on Section 4(2) of the Securities Act of 1933, as amended (the “Act”). The offering did not involve any general solicitation or advertising by us. Each individual acknowledged the existence of transfer restrictions applicable to the securities sold by us. Certificates representing the securities sold contain a legend stating the restrictions on transfer to which such securities are subject.

Item 3.

Defaults Upon Senior Securities

None.

Item 4.

Removed and Reserved

None.

Item 5.

Other Information

None.

Item 6.

Exhibits

Regulation S-B Number		Exhibit

3.1		Certificate of Designations for Series B Preferred Stock *

3.2		Certificate of Amendment for 1 for 10 reverse split (1)

31.1		Certification of the Chief Executive Officer, Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

31.2		Certification of the Chief Financial Officer, Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

32.1		Certification of the Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act*

32.2		Certification of the Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act*

*Filed herewith

(1) Incorporated by reference to the Company’s DEF 14C filed on July 7, 2011 with the United States Securities and Exchange Commission

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

DATE: November ___, 2011	DC BRANDS INTERNATIONAL, INC. (Registrant)

	By:	/s/Richard Pearce
		Richard Pearce President and Chief Executive Officer (Principal Executive Officer)

DC BRANDS INTERNATIONAL INC - FORM 10-Q - November 14, 2011

Attached files

DC BRANDS INTERNATIONAL INC Reports