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8-K - CURRENT REPORT - Inuvo, Inc.inuv_8k.htm
EX-99.2 - INUVO, INC. EARNINGS CALL SCRIPT - Inuvo, Inc.inuv_ex992.htm
EXHIBIT 99.1

 
Inuvo Reports 2011 Third Quarter Financial Results; Hosts Conference Call Today
 
CLEARWATER, FL – November 10, 2011 – Inuvo®, Inc. (NYSE Amex: INUV), an online marketing technology and services company, announced today its financial results for the third quarter and nine months ending September 30, 2011.
 
Recent Highlights
 
·  
Announced the intent to acquire Vertro™, Inc. (NASDAQ: VTRO), owner and operator of the ALOT™ product portfolio.  The deal will bring together two public digital media companies whose combined distribution, expertise, partnerships, technology and synergies should position Inuvo well in the evolving digital marketplace.
 
·  
Launched Kowabunga®, “More Deals, More Places” (www.kowabunga.com), daily deals website with over 600 national and local market deals sourced from third-party deal providers across 50 U.S. markets.  Throughout the quarter, the number of deals swelled to over 1,800 across 80 U.S. markets with plans to expand to over 100 markets by the end of 2011.
 
·  
Developed and released a Kowabunga ad unit, available within the Inuvo Platform, to allow publishers the opportunity earn commission for promoting Kowabunga deals on their websites. The ad unit, when placed on a publisher’s page, rotates through available daily deals based on the geography of the consumer entering that page.
 
·  
Began distribution efforts associated with the BargainMatch® application, launching tests both through direct marketing campaigns and private-label versions with partners.  Inuvo expects, at scale, that these partners will be able to deliver thousands of new users daily through their large existing user base.
 
·  
In the first nine months of 2011, deployed 17 new publishers who collectively generated $2.0 million in revenue.
 
“The third quarter has brought us new and exciting opportunities for growth. With the planned acquisition of Vertro, the launch of the Kowabunga daily deals business and the advancement of BargainMatch, we remain true to our strategy to nurture our core business while investing in growth initiatives within new markets that leverage our core assets,” commented Richard K. Howe, Inuvo’s CEO.

Three Month Financial Results for the Period Ended September 30, 2011

Inuvo reported today revenue of $8.2 million for the quarter ended September 30, 2011, a $6.1 million decrease from the same quarter last year.  Gross profit decreased $2.2 million in the third quarter to $3.6 million compared to $5.8 million in the same quarter last year, though gross margins increased to 43.5% from 40.8% in the same quarter last year. The decrease in revenue and gross profit was due primarily to lower revenue within the Network, the result of a decline in revenue per search following the migration from Yahoo! to Microsoft in late 2010. Revenue further declined as a result of a full quarter impact of exiting the telemarketing businesses in June of this year.

The net loss for the quarter ended September 30, 2011 was $1.4 million compared to a net loss of $2.2 million for the same period last year. The current year net loss includes approximately $400,000 of one-time charges for adjusting the fair value of stock option grants, accruing a potential litigation settlement, writing off capitalized development costs related to the Kidzadu™ project, incurring expenses related to the Vertro acquisition and accruing severance costs related to a reduction-in-force.  The last year quarter net loss included a one-time charge of $1.9 million for discontinued operations.

Adjusted EBITDA, a non-GAAP measure was $87,580 in the third quarter of 2011 compared to a positive $1,237,877 in the same quarter last year.

Nine Month Financial Results for the Period Ended September 30, 2011

For the nine months ended September 30, 2011, Inuvo reported revenue of $29.2 million, a $5.8 million decrease from the same period last year.  Gross profit decreased $472 thousand this year to $13.1 million compared to $13.6 in the same period last year. Gross margins increased to 44.9% from 38.8% in the same period last year. The increase in gross profit is due primarily to growth within the owned and operated properties segment.

The net loss for the nine months ended September 30, 2011 was $4.6 million compared to a net loss of $4.3 million for the same period last year. The current year net loss includes several one-time charges; $374,800 for settlement of litigation, a $340,000 fee and a $101,745 write off of a note receivable related to the early termination of a outsourced telemarketing contract, and the approximately $400,000 of additional one time charges incurred in the third quarter, partially offset by a $257 thousand credit recognized in the settlement of a discontinued operation.

Adjusted EBITDA, a non-GAAP measure was a loss of $43,438 in the nine month period of 2011 compared to a positive $1,374,121 in the same period last year.

Inuvo reported $1.2 million in cash at the end of the third quarter and was in compliance with all bank covenants and obligations.
Conference Call Information
 
The Company will host a conference call today, Thursday, November 10, 2011 at 4:30 p.m. Eastern Time.
 
Participants can access the call by dialing 888-669-0684 (domestic) or 201-604-0469 (international). In addition, the call will be webcast on the Investor Relations section of the Company's website at www.inuvo.com where it will also be archived for 45 days. A telephone replay will be available through Thursday, November 24, 2011.
 
To access the replay, please dial 888-632-8973 (domestic) or 201-499-0429 (international).  At the system prompt, enter the code 73381956 followed by the # sign. Playback will automatically begin.


About Inuvo, Inc.

Inuvo®, Inc. (NYSE Amex: INUV), is an online marketing technology and services company specialized in driving clicks, leads and sales through targeting that utilizes unique data and sophisticated analytics.  To find out more about how you can work with Inuvo, please visit www.inuvo.com.
 
Comparable companies include: ValueClick, Inc. (VCLK), Marchex, Inc. (MCHX), InterCLICK, Inc. (ICLK), LookSmart, Ltd. (LOOK), and Local.com Corp. (LOCM).
 
Cautionary Note Regarding Forward-Looking Statements

Certain statements in this document and elsewhere by Inuvo are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such information includes, without limitation, the business outlook, assessment of market conditions, anticipated financial and operating results, strategies, future plans, contingencies and contemplated transactions of the Company. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and other factors which may cause or contribute to actual results of company operations, or the performance or achievements of the Company or industry results, to differ materially from those expressed, or implied by the forward-looking statements. In addition to any such risks, uncertainties and other factors discussed elsewhere herein, risks, uncertainties and other factors that could cause or contribute to actual results differing materially from those expressed or implied for the forward- looking statements include, but are not limited to fluctuations in demand; changes to economic growth in the U.S. economy; government policies and regulations, including, but not limited to those affecting the Internet. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements as a result of certain factors, including those set forth in Inuvo's filings with the Securities and Exchange Commission.
 
 
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INUVO, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS

   
September 30,
2011
   
 
December 31,
 
   
(Unaudited)
   
2010
 
Assets
           
Current assets:
           
Cash
  $ 1,160,180     $ 118,561  
Restricted cash
    475,410       140,493  
Accounts receivable, net
    2,872,463       4,500,894  
Other current assets
    342,685       523,839  
Current assets of discontinued operations
    50,000       50,000  
Total current assets
    4,900,738       5,333,787  
Property and equipment, net
     1,917,156       2,749,098  
Goodwill
    3,351,405       3,351,405  
Intangible assets
    2,636,332       2,511,918  
Other assets
    2,243       79,324  
Total assets
  $ 12,807,874     $ 14,025,532  
                 
Liabilities and stockholders’ equity
               
Current liabilities:
               
Term and credit notes payable – current portion
  $ 757,000     $ 1,850,000  
Accounts payable
    4,133,392       5,479,796  
Deferred revenue
    18,083       19,921  
Accrued expenses and other current liabilities
    1,979,674       1,599,625  
Current liabilities of discontinued operations
    220,000       712,024  
Total current liabilities
    7,108,149       9,661,366  
                 
Term and credit notes payable – long-term
    2,250,000       -  
Other long-term liabilities
    309,183       356,509  
Total liabilities
    9,667,332       10,017,875  
                 
Total stockholders’ equity
    3,140,542       4,007,657  
Total liabilities and stockholders’ equity
  $ 12,807,874     $ 14,025,532  
 
 
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INUVO, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
 
   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2011
   
2010
   
2011
   
2010
 
Net revenue
  $ 8,203,116     $ 14,270,285     $ 29,209,646     $ 34,974,369  
Cost of revenue
    4,635,908       8,454,134       16,106,187       21,398,837  
Gross profit
    3,567,208       5,816,151       13,103,459       13,575,532  
Operating expenses:
                               
   Search costs
    1,959,042       1,705,124       6,749,115       3,059,407  
   Compensation and telemarketing
    1,481,007       2,525,672       6,367,437       7,808,735  
   Selling, general and administrative
    1,363,385       1,785,609       4,018,959       5,707,928  
Total operating expenses
    4,803,434       6,016,405       17,135,511       16,576,070  
Operating loss
    (1,236,226 )     (200,254 )     (4,032,052 )     (3,000,538 )
Interest and other expenses, net
    (131,530 )     (120,123 )     (817,343 )     (430,889 )
Loss from continuing operations before taxes
    (1,367,756 )     (320,377 )     (4,849,395 )     (3,431,427 )
Income tax expense
    (141 )     (1,760 )     (141 )     (2,642 )
Net loss from continuing operations
    (1,367,897 )     (322,137 )     (4,849,536 )     (3,434,069 )
Net income from discontinued operations
    -       (1,910,302 )     257,136       (890,252 )
Net loss
  $ (1,367,897 )   $ (2,232,439 )   $ (4,592,400 )   $ (4,324,321 )
                                 
Per common share data:
                               
  Basic and diluted:
                               
   Net loss from continuing operations
  $ (0.14 )   $ (0.04 )   $ (0.53 )   $ (0.40 )
   Net income from discontinued operations
    -       (0.22 )     0.03       (0.11 )
  Net loss
  $ (0.14 )   $ (0.26 )   $ (0.50 )   $ (0.51 )
                                 
Weighted average shares (Basic and diluted)
    10,035,791       8,521,780          9,137,659         8,475,377  
 
 
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By Segment: (unaudited)                                            
 
    Three Months Ended     Nine Months Ended  
    September 30,     September 30,  
 
  2011    
2010
    2011     2010  
Net revenue:
                       
   Performance marketing
  $ 5,349,220     $ 10,630,826     $ 18,723,897     $ 26,017,902  
   Web properties
    2,853,896       3,639,459       10,485,749       8,956,467  
     Total
  $ 8,203,116     $ 14,270,285     $ 29,209,646     $ 34,974,369  
                                 
Gross profit:
                       
   Performance marketing
  $ 1,421,929     $ 2,743,390     $ 4,610,714     $ 6,387,973  
   Web properties
    2,145,279       3,072,761       8,492,745       7,187,559  
     Total
  $ 3,567,208     $ 5,816,151     $ 13,103,459     $ 13,575,532  
 
 
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INUVO, INC.
RECONCILIATION OF NET LOSS FROM CONTINUING OPERATIONS TO ADJUSTED EBITDA
(Unaudited)
 
                                                                                                                               
     Three Months Ended September 30,       Nine Months Ended September 30,  
   
2011
   
2010
   
2011
   
2010
 
Net loss from continuing operations
  $ (1,367,897 )   $ ( 322,137 )   $ (4,849,536 )   $ (3,434,069 )
   Interest expense, net
    53,169       133,257       263,730       444,023  
   Income tax expense
    141       1,760       141       2,642  
   Depreciation
    378,880       454,717       1,184,191       1,389,790  
   Amortization
    660,738       724,220       2,018,956       2,392,329  
   Stock based payments
    362,549       246,060       1,339,080       579,406  
Adjusted EBITDA
  $ 87,580     $ 1,237,877     $ (43,438 )   $ 1,374,121  
                                 
By Segment:
                               
                                 
Performance marketing
  $ 814,500     $ 2,246,111     $ 2,869,033     $ 4,839,682  
Web properties
    257,156       710,874       189,768       2,117,307  
Corporate
    (984,076 )     (1,719,108 )     (3,102,239 )     (5,582,868 )
                                 
Adjusted EBITDA
  $ 87,580     $ 1,237,877     $ (43,438 )   $ 1,374,121  

 
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Reconciliation of Net Loss from Continuing Operations to Adjusted EBITDA
 
In addition to disclosing financial results in accordance with United States generally accepted accounting principles (“GAAP”), our earnings release contains the non-GAAP financial measure “Adjusted EBITDA.”
Adjusted EBITDA is not a measure of performance defined in accordance with GAAP. However, management believes that Adjusted EBITDA is useful to investors in evaluating the Company’s performance because Adjusted EBITDA is a commonly used financial analysis tool for measuring and comparing companies in the Company’s industry in areas of operating performance.
 
Management believes that the disclosure of Adjusted EBITDA offers an additional view of the Company’s operations that, when coupled with the GAAP results and the reconciliation to GAAP net loss, provides a more complete understanding of the Company’s results of operations and the factors and trends affecting the Company’s business.
 
We present Adjusted EBITDA as a supplemental measure of our performance.  We defined Adjusted EBITDA as net loss from continuing operations plus (i) interest expense, net, (ii) provision for taxes, (iii) depreciation and amortization, and (iv) stock based payments.  These further adjustments are itemized above.  You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis.  In evaluating Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation.  Our presentation of Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.
 
Contact
 
Inuvo, Inc.             
Wally Ruiz, Chief Financial Officer
727-324-0176
wallace.ruiz@inuvo.com
Investor Relations
Alliance Advisors, LLC.
Thomas Walsh
212-398-3486
twalsh@allianceadvisors.net

 
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