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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 
 
Washington, D.C. 20549
 
 
FORM 10-Q
 
 
(Mark One)
 
     
þ
 
QUARTERLY report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

     
   
For the quarterly period ended September 30, 2011
 
OR
 
     
o
 
TRANSITION report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

     
   
For the transition period from   _______________    to  ________________ .
 
Commission file number 0-33347
 
Ambassadors Group, Inc.
 
 (Exact name of registrant as specified in its charter)
 
     
Delaware
(State or Other Jurisdiction of
Incorporation or Organization)
 
91-1957010
(I.R.S. Employer
Identification No.)

     
Dwight D. Eisenhower Building
2001 South Flint Road
Spokane, WA
(Address of Principal Executive Offices)
 
99224
(Zip Code)
 
Registrant’s Telephone Number, Including Area Code: (509) 568-7800
 
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
þ
 
Yes
o
 
No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

þ
 
Yes
o
 
No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

o
 
Large accelerated  filer
þ
 
Accelerated filer
o
 
Non-accelerated filer (Do not check if a smaller reporting company)
o
 
Smaller reporting company
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
 
o
 
Yes
þ
 
No
 
The number of shares outstanding of the registrant’s Common Stock, $0.01 par value, as of  November 2, 2011 was 17,492,719.
 





 
AMBASSADORS GROUP, INC.
FORM 10-Q QUARTERLY REPORT
TABLE OF CONTENTS
 
   
Page
PART I – FINANCIAL INFORMATION
   
Item 1. Financial Statements (Unaudited)
   
Consolidated Balance Sheets
 
1
Consolidated Statements of Operations
 
2
Consolidated Statements of Comprehensive Income
 
3
Consolidated Statements of Cash Flows
 
4
Notes to Consolidated Financial Statements
 
5
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
17
Item 3. Quantitative and Qualitative Disclosures About Market Risk
 
23
Item 4. Controls and Procedures
 
23
 
 
   
PART II – OTHER INFORMATION
   
Item 1. Legal Proceedings
 
24
Item 1A. Risk Factors
 
24
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
 
24
Item 6. Exhibits
 
26
     
SIGNATURES
 
27
     
EXHIBIT INDEX
   






 
PART I
FINANCIAL INFORMATION
 
 
Item 1. FINANCIAL STATEMENTS
 
AMBASSADORS GROUP, INC.
CONSOLIDATED BALANCE SHEETS (UNAUDITED)
As of September 30, 2011 and December 31, 2010
(in thousands, except share and per share data)
 
   
September 30,
   
December 31,
   
2011
   
2010
ASSETS
         
Current assets:
         
Cash and cash equivalents
  $ 5,217     $ 6,838
Available-for-sale securities and other
    47,398       72,540
Foreign currency exchange contracts
    -       1,864
Prepaid program costs and expenses
    13,946       3,230
Accounts receivable
    1,140       1,976
Deferred tax assets
    597       -
       Total current assets
    68,298       86,448
Property and equipment, net
    26,652       27,625
Available-for-sale securities
    703       1,250
Intangibles
    3,398       3,367
Goodwill
    9,781       9,781
Other long-term assets
    85       85
      Total assets
  $ 108,917     $ 128,556
               
LIABILITIES
             
Current liabilities:
             
Accounts payable and accrued expenses
  $ 11,375     $ 5,954
Participants’ deposits
    9,014       34,436
Foreign currency exchange contracts
    1,225       -
Deferred tax liability
    -       668
Other liabilities
    105       107
      Total current liabilities
    21,719       41,165
Deferred tax liability
    1,177       1,353
      Total liabilities
    22,896       42,518
               
Commitments and Contingencies (Note 9)
             
               
STOCKHOLDERS’ EQUITY
             
Preferred stock, $.01 par value; 2,000,000 shares authorized; none issued and outstanding
    -       -
Common stock, $.01 par value; 50,000,000 shares authorized; 17,495,344 and 18,255,557 shares issued and outstanding, respectively
    172       180
Retained earnings
    86,343       84,825
Accumulated other comprehensive income (loss)
    (494 )     1,033
      Stockholders’ equity
    86,021       86,038
      Total liabilities and stockholders’ equity
  $ 108,917     $ 128,556
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
AMBASSADORS GROUP, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
For the nine and three months ended September 30, 2011 and 2010
(in thousands, except per-share amounts)
 
   
Nine months ended
   
Three months ended
 
   
September 30,
   
September 30,
 
   
2011
   
2010
   
2011
   
2010
 
Net revenue, non-directly delivered programs
  $ 51,253     $ 53,227     $ 20,673     $ 21,991  
Gross revenue, directly delivered programs
    10,357       15,956       5,135       7,307  
Gross revenue, internet and advertising
    2,851       2,153       934       638  
    Total revenue
    64,461       71,336       26,742       29,936  
Cost of sales, directly delivered programs
    6,913       9,268       3,347       4,187  
Cost of sales, internet and advertising
    406       331       144       114  
    Gross margin
    57,142       61,737       23,251       25,635  
Operating expenses:
                               
     Selling and marketing
    31,406       30,194       11,872       11,811  
     General and administrative
    12,427       10,977       3,924       3,871  
    Total operating expenses
    43,833       41,171       15,796       15,682  
    Operating income
    13,309       20,566       7,455       9,953  
Other income (expense):
                               
     Interest and dividend income
    1,090       1,236       339       362  
     Foreign currency and other income (expense)
    156       1       (15 )     15  
Total other income
    1,246       1,237       324       377  
    Income before income tax provision
    14,555       21,803       7,779       10,330  
Income tax provision
    (3,801 )     (6,967 )     (1,727 )     (3,188 )
    Net income
  $ 10,754     $ 14,836     $ 6,052     $ 7,142  
                                 
Weighted-average common shares outstanding - basic
    17,750       19,069       17,611       18,979  
Weighted-average common shares outstanding - diluted
    17,896       19,294       17,693       19,185  
                                 
Net income per share - basic
  $ 0.61     $ 0.78     $ 0.34     $ 0.38  
Net income per share - diluted
  $ 0.60     $ 0.77     $ 0.34     $ 0.37  
 
The accompanying notes are an integral part of the consolidated financial statements.
 
AMBASSADORS GROUP, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (UNAUDITED)
For the three and nine months ended September 30, 2011 and 2010
(in thousands)
 
 
Nine months ended September 30,
   
Three months ended September 30,
 
 
2011
   
2010
   
2011
   
2010
 
Net income
  10,754       14,836       6,052       7,142  
 
Unrealized gain (loss) on foreign currency exchange contracts, net of income tax benefit (provision) of $1,081, ($92), $986, and ($810)
  (2,008 )     172       (1,831 )     1,505  
 
Unrealized gain (loss) on available-for-sale securities, net of income tax benefit (provision) of  ($259), $235, ($94) and $62
  481       (438 )     175       (114 )
 
Comprehensive income
$ 9,227     $ 14,570     $ 4,396     $ 8,533  

   
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
 AMBASSADORS GROUP, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
For the nine months ended September 30, 2011 and 2010
(dollars in thousands)
 
 
  2011
   
  2010
 
Cash flows from operating activities:
           
Net income
  $ 10,754     $ 14,836  
Adjustments to reconcile net income to net cash (used in) provided by operating activities:
 
Depreciation and amortization
    3,573       3,500  
Stock-based compensation
    1,294       1,551  
Deferred income tax benefit
    (619 )     (321 )
Loss on disposition and impairment of property and equipment
    123       419  
Excess tax benefit from stock-based compensation
    (27 )     (77 )
Change in assets and liabilities:
               
Accounts receivable and other assets
    836       1,064  
Prepaid program costs and expenses
    (10,716 )     (2,878 )
Accounts payable, accrued expenses, and other current liabilities
    5,519       6,721  
Participants’ deposits
    (25,422 )     (15,919 )
Net cash (used in) provided by operating activities
    (14,685 )     8,896  
                 
Cash flows from investing activities:
               
Purchase of available for sale securities
    (48,674 )     (52,961 )
Proceeds from sale of available-for-sale securities
    75,121       51,360  
Purchase and construction of property and equipment
    (2,536 )     (3,534 )
Proceeds from sale of property and equipment
    49       75  
Purchase of intangibles
    (357 )     (725 )
Net cash (used in) provided by investing activities
    23,603       (5,785 )
                 
Cash flows from financing activities:
               
Repurchase of Common Stock
    (7,590 )     (4,830 )
Dividend payment to shareholders
    (3,203 )     (3,452 )
Proceeds from exercise of stock options
    227       657  
Excess tax benefit from stock-based compensation
    27       77  
Net cash used in financing activities
    (10,539 )     (7,548 )
                 
Net decrease in cash and cash equivalents
    (1,621 )     (4,437 )
Cash and cash equivalents, beginning of period
    6,838       7,656  
Cash and cash equivalents, end of period
  $ 5,217     $ 3,219  
 
The accompanying notes are an integral part of the consolidated financial statements.




AMBASSADORS GROUP, INC.
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. The Company
 
Ambassadors Group, Inc., is a leading educational company that organizes and promotes worldwide educational travel programs for students, athletes and professionals, and provides millions of pages of online research content through www.BookRags.com. These unaudited consolidated financial statements include the accounts of Ambassadors Group, Inc. and our wholly owned subsidiaries, Ambassador Programs, Inc. (“Ambassador Programs”), BookRags, Inc. (“BookRags”), World Adventures Unlimited, Inc. (“World Adventures Unlimited”), Ambassadors Unlimited, LLC and Marketing Production Systems, LLC. All significant intercompany accounts and transactions, which are of a normal recurring nature, are eliminated in consolidation.
 
Our operations are organized in two reporting segments, 1) “Ambassador Programs and Other,” which provides educational travel programs to students, professionals, and athletes through multiple itineraries within five travel program offerings and corporate overhead, and 2) “BookRags,” which provides online research capabilities through book summaries, critical essays, online study guides, lesson plans, biographies, and references to encyclopedia articles.
 
2. Basis of Presentation
 
The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with the instructions to Form 10-Q and Article 10 of Regulation S-X. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”), have been condensed or omitted in accordance with such rules and regulations, although management believes the disclosures are adequate to prevent the information presented from being materially misleading. In the opinion of management, all adjustments (consisting of normal recurring items) considered necessary for a fair presentation have been included. Operating results for the three and nine months ended September 30, 2011 are not indicative of the results that may be expected for the year ending December 31, 2011.
 
For further information, refer to the financial statements and notes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2010.
 
Certain reclassifications from 2010 amounts have been made to conform to the three and nine months ended September 30, 2011 financial statement presentation with no effect on previously reported net income, retained earnings, or cash flow from operations.
 
3. Investments and Fair Value Measurements
 
Fair value is defined as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining fair value, we consider the principal or most advantageous market, and we consider assumptions that market participants would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of non-performance.
 
Our financial instruments are measured and recorded at fair value. Our non-financial assets, (including: property and equipment; intangible assets; and goodwill), are measured at fair value upon acquisition and are assessed if there is an indicator of impairment. An adjustment is made to record non-financial assets at fair value only when an impairment charge is recognized.



Fair value is determined for assets and liabilities and grouped into a three-tiered value hierarchy, based upon significant levels of inputs as follows:

-  
Level 1 – Quoted prices in active markets for identical assets or liabilities.

-  
Level 2 – Observable inputs, other than Level 1 prices, such as quoted prices in active markets for similar assets and liabilities, quoted prices for identical or similar assets and liabilities in markets that are not active, or other inputs that are observable or can be corroborated by observable market data.

-  
Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. This includes certain pricing models, discounted cash flow methodologies and similar techniques that use significant unobservable inputs.


The following tables detail the amortized cost, unrealized gains (losses) and fair value of available-for-sale securities by contractual maturity at September 30, 2011 and December 31, 2010 (in thousands):
 
               
Classification on Balance Sheet
 
                   
September 30, 2011
Amortized
Cost
 
Unrealized
Gains (Losses)
Aggregate Fair
 Value
   
Cash and cash equivalents
   
Short-term available-for-
sale securities
 
Long-term available-for-sale securities
 
Auction rate securities (“ARS”), greater than one year
  $ 1,000     $ (297 )   $ 703     $ -     $ -     $ 703  
Money market funds, ninety days or less
    2,878       -       2,878       2,878       -       -  
Municipal securities1
                                               
One year or less
    473       7       480       -       480       -  
After one year through three years
    26,285       228       26,513       -       26,513       -  
Greater than three years through five years
    19,870       535       20,405       -       20,405       -  
Total
  $ 50,506     $ 473     $ 50,979     $ 2,878     $ 47,398     $ 703  
                                                 
                           
Classification on Balance Sheet
 
                                     
December 31, 2010
Amortized
 Cost
 
Unrealized
 Gains (Losses)
Aggregate Fair Value
   
Cash and cash equivalents
   
Short-term available-for-
sale securities
 
Long-term available-for-sale securities
 
ARS, greater than one year
  $ 1,600     $ (350 )   $ 1,250     $ -     $ -     $ 1,250  
Money market funds,  ninety days or less
    2,076       -       2,076       2,076       -       -  
Municipal securities1
                                               
One year or less
    17,081       (19 )     17,062       -       17,062       -  
After one year through three years
    53,334       59       53,393       -       53,393       -  
Greater than three years through five years
    2,041       44       2,085       -       2,085       -  
Total
  $ 76,132     $ (266 )   $ 75,866       2,076       72,540     $ 1,250  
 
1 Expected maturities may differ from contractual maturities because issuers may have the right to call or prepay obligations with or without call or prepayment penalties.





The following table details the fair value measurements of assets and liabilities within the three levels of the fair value hierarchy at September 30, 2011 and December 31, 2010 (in thousands):
 
           
Fair Value Measurements at Reporting Date Using
September 30, 2011
   
Fair Market
Value
   
Quoted Prices
in Active
Markets for
Identical
Assets
 (Level 1)
   
Significant Other Observable Inputs
 (Level 2)
   
Significant
 Other
Unobservable
 Inputs
(Level 3)
   
Losses on
Impairment
Financial assets:
   
 
   
 
   
 
   
 
   
 
ARS
    $ 703     $ -    $  -     $ 703     $
Money market funds
      2,878       2,878      -            
Municipal securities1
      47,398       47,398      -            
Foreign currency exchange contracts
      93           93            
    Total financial assets
    $ 51,072     $ 50,276    $ 93     $ 703     $ -
Financial liabilities:
                                     
Foreign currency exchange contracts
      1,318       -     1,318       -       -
    Total financial liabilities
    $ 1,318     $ -    $ 1,318     $ -     $ -
                                       
Non-financial assets:
                                     
Property and equipment
      118       -     118       -       -
    Total non-financial assets
    $ 118     $ -    $ 118     $ -     $ -
 

 
           
Fair Value Measurements at Reporting Date Using
December 31, 2010
   
Fair Market
 Value
   
Quoted Prices
in Active Markets for Identical
Assets
(Level 1)
   
Significant Other Observable Inputs
(Level 2)
   
Significant Other Unobservable Inputs
(Level 3)
   
Losses on Impairment
Financial assets:
   
 
   
 
   
 
   
 
   
 
ARS
    $ 1,250     $ -     $ -     $ 1,250     $ -
Money market funds
      2,076       2,076       -       -       -
Municipal securities1
      72,540       72,540       -       -       -
Foreign currency exchange contracts
      1,974       -       1,974       -       -
    Total financial assets
    $ 77,840     $ 74,616     $ 1,974     $ 1,250     $ -
Financial liabilities:
                                       
Foreign currency exchange contracts
      110       -       110       -       -
    Total financial liabilities
    $ 110     $ -     $ 110     $ -     $ -
                                         
Non-financial assets:
                                       
Property and equipment
      165       -       165       -       0.8
    Total non-financial assets
    $ 165     $ -     $ 165     $ -     $ 0.8

1 At September 30, 2011, municipal securities consisted of an 87/13 split between municipal revenue bonds and municipal general obligation bonds, respectively. At December 31, 2010, municipal securities consisted of a 72/28 split between municipal revenue bonds and municipal general obligation bonds, respectively. In addition, the underlying credit rating of the municipal securities at September 30, 2011 and December 31, 2010 were A+, A1 or better as defined by S&P 500 and Moody’s.
 
Money market funds and municipal securities are classified as Level 1 assets because market prices are readily available for these investments. Level 2 financial assets and liabilities represent the fair value of our foreign currency exchange contracts that were valued using pricing models that take into account the contract terms, as well as multiple inputs where applicable, such as equity prices, interest rate yield curve, option volatility and currency rates. Level 2 non-financial assets represent the fair value of property and equipment, which are valued based on quoted prices and sales of identical assets in an inactive market. Level 3 financial assets represent the fair value of our ARS, which were valued using a pricing model that takes into account the average life of the underlying collateral, the rate of return, and the spread used for similar issuances.

The following table presents a reconciliation for the nine months ended September 30, 2011 and 2010, of assets measured at fair value on a recurring basis using Level 3 inputs (in thousands):
 
 
Nine months ended 
September 30,
   
Three months ended 
September 30,
 
2011
   
2010
   
2011
   
2010
Beginning balance
$ 1,250     $ 1,397     $ 1,250     $ 1,247
Total realized / unrealized losses:
                           
    Included in earnings
  69       -       69       -
    Included in OCI
  (16 )     (134 )     (16 )     16
Purchases, sales, issuances, and
settlements, net
  (600 )     -       (600 )     -
Ending balance
$ 703     $ 1,263     $ 703     $ 1,263

The credit markets have experienced uncertainty and some of this uncertainty has impacted and may continue to impact the markets where our ARS would be offered. On July 1, 2011, one ARS was sold at par for $0.6 million. During the nine months ended September 30, 2011, we experienced one failed ARS auction, representing principal of $1.0 million. This remaining ARS continues to be classified as a long-term asset due to the high probability that the ARS may fail in future auctions. We have determined that there is no other-than-temporary impairment on this security, since we do not intend and are not required to sell this security before we have recovered the amortized cost basis and there has been no further deterioration of the credit rating of this investment. We will continue to reassess the liquidity in future reporting periods based on several factors, including the success or failure of future auctions, possible failure of the investment to be redeemed, deterioration of the credit rating of the investment, market risk and other factors.
 
In determining the fair value of bond and ARS investments, we consider the individual ratings of each bond and ARS held. With regard to bonds, we consider the following: the underlying rating of the issuer irrespective of the insurance; the performance of the issuer; the term of the bond; and the quality of bond insurance provided by the rating of the bond insurer. With regard to ARS, we consider the underlying credit quality of student loan portfolios and federal government backing of its collateral as a basis of its valuation. At the reporting dates and in the future, we recognize that this investment is subject to general credit, liquidity, market and interest rate risks, which have been exacerbated by the current global financial environment. The fair value of this investment accordingly will continue to change, and we will continue to evaluate its carrying value.
 
4. Derivative Financial Instruments
 
The majority of our travel programs take place outside of the United States and most foreign suppliers require payment in currency other than the U.S. dollar. Accordingly, we are exposed to foreign currency risk relative to changes in exchange rates between those currencies and the U.S. dollar. To mitigate this risk, we use forward contracts to acquire foreign currency at a fixed price to pay vendors during a specified period of time. All of our derivatives are cash flow hedges, and at September 30, 2011, all contracts qualified for cash flow hedge accounting.
 
The gain or loss on the effective portion of our derivative instruments is reported as a component of accumulated other comprehensive income (“AOCI”) and reclassified into earnings in the same period during which the hedged transaction is recognized in earnings, which is typically when our student travel programs occur during the second and third quarters of the year. Gains or losses representing either hedge ineffectiveness or hedge components excluded from the assessment of effectiveness are recognized in current earnings.
 
At September 30, 2011, the following forward contracts were outstanding (in thousands):
 
     
Notional
Amount
 
Matures
Forward contracts: 
       
     Australian dollar
 
          4,350
 
Jan 2012 - July 2012
     British pound
 
          2,870
 
Jan 2012 - July 2012
     Euro
 
       16,100
 
Jan 2012 - July 2012
     New Zealand dollar
 
             400
 
Mar 2012 - May 2012
     Canadian dollar
 
          1,350
 
Feb 2012 - Jun 2012

The fair value of derivatives designated as hedging instruments are as follows (in thousands):
 
 
September 30, 2011
 
Derivatives designated as
hedging instruments
 
Derivatives not designated
 as hedging instruments
 
Total Net
 
Assets
 
Liabilities
 
Assets
 
Liabilities
 
Liabilities
Forward contracts
$ 93   $ 1,318   $ -   $ -   $ 1,225
                           
 
 
 
December 31, 2010
 
Derivatives designated as
hedging instruments
 
Derivatives not designated as hedging instruments
 
Total Net
 
Assets
 
Liabilities
 
Assets
 
Liabilities
 
Assets
Forward contracts
$ 1,974   $ 110   $ -   $ -   $ 1,864

The net liabilities and asset derivatives at September 30, 2011 and December 31, 2010 are reported in the balance sheet as current ‘foreign currency exchange contracts’.
 
The following table summarizes the gain (loss) recognized in other comprehensive income (“OCI”) and the gain (loss) reclassified from AOCI into the income statement for derivatives designated as hedging instruments (and their locations) (in thousands):
 
 
Gain (loss) recognized in OCI
 (effective portion)
   
Location of gain (loss) reclassed from AOCI (effective portion)
   
Gain (loss) reclassed from AOCI
(effective portion)
   Nine months ended September 30,            Nine months ended September 30,
 
2011
   
2010
            2011    
2010
Forward contracts
 
$
        (2,008)
   
$
           
  172
   
 Net revenue, non-directly delivered programs
   
$
          2,595
   
$
           (352)
               
               
 
Three months ended September 30,
         
Three months ended September 30,
 
2011
   
2010
         
2011
   
2010
Forward contracts
 
$
        (1,831)
   
$
         
 1,505
   
 Net revenue, non-directly delivered programs
   
$
          1,036
   
$
              (83)


Unrealized losses on forward contracts recorded in AOCI at September 30, 2011, which are expected to be reclassified to net revenue during the next 12 months, was approximately $0.8 million. This amount was computed using the fair value of the cash flow hedges at September 30, 2011, and will change before actual reclassification from AOCI to net revenue during the three and nine months ended September 30, 2012.
 
For the three and nine months ended September 30, 2011 and 2010, the amount of gains recognized in the income statement for derivatives not designated as hedging instruments (and their locations) are as follows (in thousands):
 
           
Amount of Gain
Derivative not designated as  hedging
instruments
     
Location of Gain Recognized in
Income on Derivative
   
Three months
ended
September 30,
2011
   
Three  months
 ended
 September 30,
2010
Forward contracts
     
Foreign currency and other expense
   
 
$
 
 -     
   
$
     -      
             
             
             
           
Amount of Gain
Derivative not designated as  hedging
instruments
   
Location of Gain Recognized in
Income on Derivative
   
Nine months
ended
September 30,
2011
   
Nine  months
ended
September 30,
2010
Forward contracts
   
Foreign currency and other expense
   
 $
183
   
 $
         -     

We do not typically enter into derivatives that are not designated as hedging instruments. Our policy is to achieve a position of being 80 to 100 percent hedged by December 31 of any year to meet our forecasted cash flow needs for the following year. During the nine months ended September 30, 2011, we recognized a gain of $0.2 million as a result of the de-designation of our Japanese yen forward contracts to have been utilized for associated vendor payments during 2011 summer travel. Due to the catastrophic events that occurred in March of this year, management suspended all 2011 travel programs to Japan and re-routed a majority of these delegates to other destinations throughout the world.
 
5.   Stock-Based Compensation
 
Under the Equity Participation Plan (the “Plan”), we may grant stock-based incentive compensation awards to eligible officers and employees, non-employee directors and consultants in the form of distribution equivalent rights, incentive stock options, non-qualified stock options, performance share awards, performance unit awards, restricted stock awards, restricted stock units awards, stock appreciation rights, tandem stock appreciation rights, unrestricted stock awards or any combination of the foregoing, as may be best suited to the circumstances of the particular employee, director or consultant.
 
Under the terms of the Plan, options to purchase shares of our Common Stock are granted at a price set by the Compensation Committee of the Board of Directors (the “Compensation Committee”), not to be less than the par value of a share of Common Stock, and if granted as performance-based compensation or as incentive stock options, not to be less than the fair market value of the stock on the date of grant. The Compensation Committee establishes the vesting period of the awards, which is generally set at 25 percent per year for four years. Options may be exercised any time after they vest for a period up to 10 years from the grant date.
 
Under the terms of the Plan, restricted stock awards are granted at a price set by the Compensation Committee on the same terms as options. The Compensation Committee also establishes the vesting period of the awards, which is generally set at 100 percent at the conclusion of one to four years. Our key employees who have been awarded restricted stock and are full time employees are subject to a four year vesting period, while our Board of Directors who have been awarded restricted stock are subject to a one year vesting period.
 
The fair value of each stock option granted is estimated on the date of grant using the Black-Scholes option-pricing model. Option valuation models require the input of estimates based on management assumptions, particularly expected term, stock price volatility, and forfeiture rate. The assumptions used to calculate the fair value of options granted are evaluated and revised, as necessary, to reflect market conditions and our experience. Our employee stock options do not trade on a secondary exchange. Therefore, employees do not derive benefit from holding stock options unless there is an appreciation in the market price of our stock above the exercise price. Such an increase in stock price would benefit all shareholders commensurately.
 
For grants in the three and nine months ended September 30, 2011 and 2010, we used the following weighted-average assumptions to determine fair value:
 
 
Nine months
ended
   
Nine months
ended
   
Three months
 ended
   
Three months
ended
 
September 30,
2011
   
September 30,
2010
   
September 30,
2011
   
September 30,
2010
Expected dividend yield
           
 2.20
 
 
%
   
            1.89
 
%
   
            2.30
 
%
   
            1.89
 
%
Expected stock price volatility
          
62.53
 
 
%
   
          61.45
 
%
   
          63.76
 
%
   
          62.41
 
%
Risk-free interest rate
            
1.67
 
 
%
   
            2.14
 
%
   
            1.02
 
%
   
            1.48
 
%
Expected life of options
            
5.07
 
Years
   
            5.86
 
Years
   
            4.60
 
Years
   
            5.48
 
Years
 
Estimated fair value per option granted
 
$4.21
       
$5.60
       
$3.10
       
$5.44
   

The dividend yield is based on expected annual cash dividends paid to our shareholders. Expected stock price volatility is based on historical volatility of our stock. The risk-free interest rate is based on the implied yield available on U.S. Treasury zero-coupon issues with an equivalent remaining term. The expected life of the options represents the estimated period of time until exercise and is based on historical experience of similar awards, giving consideration to the contractual terms, vesting schedules and expectations of future employee behavior. Additionally, an annualized forfeiture rate of 12.22 percent is used as a best estimate of future forfeitures based on our historical forfeiture experience. The stock-based compensation expense will be adjusted in later periods if the actual forfeiture rate is different from the estimate.
 
Total stock-based compensation expense recognized in the consolidated statement of operations for the quarter ended September 30, 2011 was $0.4 million before income taxes. Of the total stock-based compensation expense during the quarter, stock option expense was $0.2 million, restricted stock award expense was $0.2 million, and the related total deferred tax benefit was $0.1 million. Total stock-based compensation expense recognized in the consolidated statement of operations for the nine months ended September 30, 2011 was $1.3 million before income taxes. Of the total stock-based compensation expense during 2011 year to date, stock option expense was $0.7 million, restricted stock award expense was $0.6 million, and the related total deferred tax benefit was $0.5 million.
 






The following table presents information about restricted stock awards and options to purchase shares of Common Stock as of September 30, 2011:

   
Options and Awards Outstanding
 
Options Exercisable
Range of Exercise Prices
 
Shares
 
Weighted-
Average
Remaining
Contractual
Life (years)
   
Weighted-
Average
Exercise Price
 
Shares
 
Weighted-
Average
Exercise Price
Restricted Stock Awards
                         
$      0.00  
     310,317
 
            2.02
     
 N/A
 
 N/A
   
 N/A
Stock Options
                         
$ 3.47 - 6.93  
     415,138
 
            0.43
   
$
            6.00
 
     415,138
 
$
            6.00
  6.94 - 10.39  
     311,179
 
            5.83
     
            9.10
 
     182,722
   
            9.26
  10.40 - 13.86  
     486,322
 
            8.26
     
          11.51
 
       88,589
   
          11.81
  13.87 - 17.32  
     289,210
 
            4.64
     
          16.89
 
     252,060
   
          16.86
  17.33 - 20.79  
       10,076
 
            4.82
     
          18.41
 
          8,244
   
          18.41
  20.80 - 24.25  
       16,000
 
            3.87
     
          21.09
 
       16,000
   
          21.09
  24.26 - 27.72  
     184,146
 
            4.55
     
          27.08
 
     184,146
   
          27.08
  27.73 - 31.18  
          9,895
 
            3.56
     
          29.28
 
          9,895
   
          29.28
  31.19 - 34.65  
          6,922
 
            4.41
     
          34.65
 
          6,922
   
          34.65
Total Stock Options
 
  1,728,888
 
            4.84
   
$
          12.64
 
  1,163,716
 
$
          13.31
Combined
 
  2,039,205
 
            4.41
   
$
          12.64
 
  1,163,716
 
$
          13.31
 
The aggregate intrinsic value of outstanding stock options and restricted stock was $1.8 million, and the aggregate intrinsic value of exercisable stock options and restricted stock had zero value at September 30, 2011, before applicable income taxes, based on our $5.73 closing stock price at September 30, 2011. This intrinsic value would have been realized by the holders of such restricted stock and options had all restricted stock been vested and all stock options been exercised on that date. As of September 30, 2011, total unrecognized stock-based compensation expense related to non-vested stock options and non-vested restricted stock awards was approximately $3.9 million, which is expected to be recognized over approximately 3.9 years. During the quarter ended September 30, 2011, the total intrinsic value of stock options exercised was $36 thousand, and the total fair value of options which vested was $10 thousand. During the nine months ended September 30, 2011, the total intrinsic value of stock options exercised was $0.1 million and the total fair value of options which vested was $0.2 million. During the quarter ended and nine months ended September 30, 2011, the total fair value of restricted stock awards which vested was $0.1 million.
 
Restricted stock and stock option transactions during the nine months ended September 30, 2011 were as follows:
 
 
Restricted Stock
 Awarded
     
Weighted-Average Grant Date Fair
 Value
   
Stock
Options
     
Weighted-Average Exercise Price
Balance at December 31, 2010
337,918       $ 11.83       1,851,851       $ 12.64
Granted
27,837         8.94       53,697         9.19
Forfeited
(48,230 )       11.39       (140,106 )       13.04
Vested
(7,208 )       12.14       N/A         N/A
Exercised
N/A         N/A       (36,554 )       6.20
Balance at September 30, 2011
310,317       $ 11.63       1,728,888       $ 12.64

 
 
 
6. Net Income and Dividends per Share
 
The following table presents a reconciliation of basic and diluted earnings per share (“EPS”) using the two-class method (in thousands, except per-share amounts):

 
 
Nine months ended September 30,
   
Three months ended September 30,
 
2011
   
2010
   
2011
   
2010
Numerator:
                   
   Net income
$ 10,754     $ 14,836     $ 6,052     $ 7,142
                             
Denominator:
                           
   Weighted-average shares outstanding
  17,440       18,803       17,301       18,713
     Effect of unvested restricted stock awards
     considered participating securities
  310       266       310       266
   Weighted-average shares outstanding – basic
  17,750       19,069       17,611       18,979
     Effect of dilutive common stock options
  146       225       82       206
   Weighted-average shares outstanding – diluted
  17,896       19,294       17,693       19,185
                             
   Net income per share – basic
$ 0.61     $ 0.78     $ 0.34     $ 0.38
                             
   Net income per share – diluted
$ 0.60     $ 0.77     $ 0.34     $ 0.37
                             
Cash dividends declared per share
$ 0.18     $ 0.18     $ 0.06     $ 0.06
                             
Stock options excluded from the calculation of diluted
earnings per share because their effect would have
been anti-dilutive
  1,182,000       813,000       1,304,000       822,000
 
7. Segment Reporting
 
Our operations are organized in two reporting segments, 1) “Ambassador Programs and Other,” which provides educational travel programs to students, professionals, and athletes through multiple itineraries within five travel program offerings and corporate overhead, and 2) “BookRags,” which provides online research capabilities through book summaries, critical essays, online study guides, lesson plans, biographies, and references to encyclopedia articles.
 
Ambassador Programs and Others’ gross margin is comprised of gross revenue less direct program costs, including accommodations, transportation, speaker fees, facilitators, and event costs. BookRags’ gross margin is comprised of content and subscription and advertising revenues via www.BookRags.com, less amortization of intangible assets directly associated with sales.
 
 
 
 
Segment information for the three and nine months ended September 30, 2011 and 2010 were as follows (in thousands):

 
   
Nine months ended September 30, 2011
   
Nine months ended September 30, 2010
   
Ambassador Programs and
               
Ambassador Programs and
           
    Other (1)    
BookRags
   
Consolidated
    Other (1)    
BookRags
   
Consolidated
Total revenue
  $ 61,610     $ 2,851     $ 64,461     $ 69,183     $ 2,153     $ 71,336
Gross margin
  $ 54,697     $ 2,445     $ 57,142     $ 59,915     $ 1,822     $ 61,737
Depreciation and amortization
  $ 3,209     $ 364     $ 3,573     $ 3,185     $ 315     $ 3,500
Operating income
  $ 12,449     $ 860     $ 13,309     $ 19,899     $ 667     $ 20,566
Income tax provision
  $ 3,570     $ 231     $ 3,801     $ 6,755     $ 212     $ 6,967
Net income
  $ 10,098     $ 656     $ 10,754     $ 14,380     $ 456     $ 14,836
Total additions to property, plant, and equipment
  $ 2,362     $ 174     $ 2,536     $ 3,459     $ -     $ 3,459
Total additions to goodwill and intangible assets
  $ -     $ 357     $ 357     $ -     $ 3,595     $ 3,595
Intangible assets, excluding goodwill
  $ -     $ 3,398     $ 3,398     $ -     $ 3,253     $ 3,253
Total assets
  $ 92,554     $ 16,363     $ 108,917     $ 114,686     $ 14,816     $ 129,502
 
                                   
   
Three months ended September 30, 2011
   
Three months ended September 30, 2010
   
Ambassador Programs and
               
 
Ambassador Programs and
           
    Other (1)    
BookRags
   
Consolidated
    Other (1)    
BookRags
   
Consolidated
Total revenue
  $ 25,808     $ 934     $ 26,742     $ 29,298     $ 638     $ 29,936
Gross margin
  $ 22,461     $ 790     $ 23,251     $ 25,111     $ 524     $ 25,635
Depreciation and amortization
  $ 1,085     $ 125     $ 1,210     $ 1,046     $ 112     $ 1,158
Operating income
  $ 7,229     $ 226     $ 7,455     $ 9,844     $ 109     $ 9,953
Income tax provision
  $ 1,695     $ 32     $ 1,727     $ 3,158     $ 30     $ 3,188
Net income
  $ 5,852     $ 200     $ 6,052     $ 7,063     $ 79     $ 7,142

(1)  
Ambassador Programs and Other include all travel programs offered by Ambassador Programs and World Adventures Unlimited, as well as corporate overhead.
 
Any intercompany sales, which are rare, or services provided are eliminated. Intercompany expenses paid for on behalf of another subsidiary are recorded as intercompany receivables and payables and eliminated upon consolidation. Our subsidiaries have entered into operating agreements pursuant to which Ambassador Programs provides our other subsidiaries accounting, human resources, technology support, and travel services. In addition, these operating agreements may include the terms on which one of our subsidiaries may perform lead generation on behalf of another for marketing purposes.
 
8. Supplemental Disclosures of Consolidated Statements of Cash Flows
 
Our non-cash investing and financing activities during the nine months ended September 30, 2011 and 2010, were as follows (in thousands):

   
 September 30, 2011
   
 September 30, 2010
 
Unrealized loss on foreign currency exchange contracts
  $ (3,089 )   $ (264 )
Unrealized gain on available-for-sale securities
  $ 687     $ 673  
Accrued purchases of property and equipment
  $ 73     $ 274  
Stock consideration for acquisition
  $ -     $ (2,870 )
 
 
 
9.  Commitments and Contingencies
 
On July 14, 2009, a securities class action was filed against us and certain of our executive officers on behalf of all persons or entities who purchased our Common Stock between February 8, 2007 and October 23, 2007, in the United States District Court for the Eastern District of Washington. On March 11, 2010, we, and certain of our executive officers, moved to dismiss the class action. On June 2, 2010, the Court issued an order denying these motions to dismiss.  The current amended complaint alleges that the defendants violated federal securities laws by making untrue statements of material fact and/or omitting to state material facts, thereby artificially inflating the price of our Common Stock.  On March 17, 2011, the class was certified for persons who purchased our Common Stock between July 24, 2007 and October 23, 2007. The parties had commenced discovery when, on April 14, 2011, an agreement was reached to settle the action following a mediation before a retired federal judge.  Under the terms of the settlement, our insurance carriers have agreed to pay the settlement amount of $7.5 million, in complete settlement of all claims, without any admission of wrongdoing or liability by the Company or any party in the action. Throughout the litigation, the Company and the individual defendants have denied, and continue to deny, the allegations made against them. We agreed with the insurance carriers to settle the action on these terms, because it was in the best interests of the Company to avoid the burdens, risk, uncertainties and expense that would be inherent in continued litigation. The settlement agreement, which includes a release for all defendants and other provisions common in such agreements, was
preliminarily approved by the Court on September 6, 2011, which will then be followed by notice to all class members. Whether or not the settlement receives final court approval depends on various factors, including but not limited to the number of and reasons for any potential objections to the settlement or the number of class members excluding themselves from the class action settlement. The settlement will be subject to final Court approval following a public hearing. As the settlement is covered by the Company’s insurance carrier, the settlement is not expected to have a material adverse effect on our business, financial condition or results of operations.
 
On October 27, 2009, we were informed by the Securities and Exchange Commission (“SEC”) that it had issued a formal order of investigation with respect to trading in the Company’s securities. We believe that the investigation is for the period August through December, 2007. In connection with the investigation, the Company, certain of its officers, directors and employees, as well as other persons, have received subpoenas from the SEC requesting information. The SEC has indicated that the investigation should not be construed as an indication that any violation of law has occurred or as an adverse reflection upon any person, entity or security. The U.S. Department of Justice is involved in the investigation and has served subpoenas upon various employees to appear before the federal grand jury to which the matter has been assigned. We will continue to cooperate fully with the investigation.
 
Other than as disclosed herein, we are not a party to any other material pending legal proceedings other than ordinary routine litigation incidental to our business; the outcome of which we believe will not have a material adverse effect on our business, financial condition, cash flows or results of operations. These matters are subject to inherent uncertainties and management’s view of these matters may change in the future. Adverse outcomes in some or all of the matters described in this section may result in significant monetary damages or injunctive relief against us that would adversely affect our results of operations.
 
We are subject to the possibility of various loss contingencies, including claims, suits and complaints, arising in the ordinary course of business. We consider the likelihood of loss or impairment of an asset or the incurrence of a liability, as well as our ability to reasonably estimate the amount of loss, in determining loss contingencies. An estimated loss contingency is accrued when it is probable that an asset has been impaired or a liability has been incurred and the amount of loss can be reasonably estimated. We regularly evaluate current information available to us to determine whether such accruals should be adjusted and whether new accruals are required.
 
Under our Bylaws, our directors and officers have certain rights to indemnification by us against certain liabilities that may arise by reason of their status or service as directors or officers. We maintain director and officer insurance, which covers certain liabilities arising from our obligation to indemnify our directors and officers and former directors in certain circumstances. No material indemnification liabilities were accrued at September 30, 2011.
 
 
 
 
10.  Recently Issued Accounting Pronouncements
 
In January 2010, the Financial Accounting Standards Board (“FASB”) issued a new accounting principle that requires new disclosures and clarifies existing disclosures about fair value measurements. The new principle is effective for interim and annual periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances and settlements in the roll-forward of activity in Level 3 fair value measurements, which became effective for the fiscal year beginning after December 15, 2010, and for the interim periods within those fiscal years. The adoption of this new principle did not have a material impact on our consolidated financial statements.
 
In December 2010, the FASB issued a new accounting principle that modifies the two-step goodwill impairment testing process for entities that have a reporting unit with a zero or negative carrying amount. For those reporting units, an entity is required to perform step 2 of the goodwill impairment test if it is more likely than not that goodwill impairment exists. In determining whether it is more likely than not that goodwill impairment exists, an entity should consider whether there are any adverse qualitative factors indicating that impairment exists. The new guidance became effective on January 1, 2011, and did not have a material impact on our consolidated financial statements.
 
In May 2011, the FASB issued new accounting guidance that provides a consistent definition of fair value and common requirements of and disclosure about fair value between GAAP and International Financial Reporting Standards (“IFRS”). The guidance states the concepts of highest and best use and valuation premise are only relevant when measuring the fair value of nonfinancial assets. Enhanced disclosure requirements will require companies to disclose quantitative information about unobservable inputs used, a description of the valuation processes used, and a qualitative discussion about the sensitivity of the measurements for recurring Level 3 fair value measurements. For assets and liabilities not recorded at fair value but where fair value is disclosed, companies must report the level in the fair value hierarchy of assets and liabilities. This new guidance is effective for interim and annual periods beginning January 1, 2012, and we do not anticipate a material impact on our consolidated financial statements.
 
In June 2011, the FASB issued a new accounting standard to make the presentation of items within OCI more prominent. The new standard will require companies to present items of net income, items of OCI and total comprehensive income in one continuous statement or two separate consecutive statements, and companies will no longer be allowed to present items of OCI in the statement of stockholders’ equity. Reclassification adjustments between OCI and net income will be presented separately on the face of the financial statements. This new standard is effective as of the beginning of the fiscal year beginning January 1, 2012, and we do not anticipate a material impact on our consolidated financial statements.
 
In September 2011, the FASB issued new accounting guidance regarding the performance of the two-step quantitative impairment testing of goodwill.  Under the guidance, companies would be allowed to asses on a qualitative basis whether it is more likely than not that the fair value of the reporting unit is less than its carrying amount before performing quantitative tests.  If after performing appropriate qualitative assessments the company determines the reporting unit’s fair value is more likely than not to exceed its carrying value, then no further quantitative testing needs to be performed.  This new guidance is effective for annual and interim periods after December 15, 2011, and we do not anticipate a material impact on our consolidated financial statements.
 
 
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
The following discussion should be read in conjunction with our consolidated financial statements and the notes thereto included in this Quarterly Report on Form 10-Q.
 
Certain statements in this report, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements may appear throughout this report, including without limitation, statements in Item 2, Management’s Discussion and Analysis of Financial Condition and Results of Operations. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. For a detailed discussion of risks and uncertainties that could cause actual results and events to differ materially from such forward-looking statements, please refer to Item 1A Risk Factors disclosure in our Annual Report on Form 10-K filed on March 11, 2011 and those factors set forth under Part II, Item 1A Risk Factors set forth in this Quarterly Report on Form 10-Q. We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events, or otherwise.
 
Executive Overview
 
The key financial indicators that we use in managing our business and in evaluating our financial condition and operating performance are: program operating results; gross margin; net operating income; operating margin; deployable cash; free cash flow; net enrollments; various website metrics including monthly page views, website visitors, unique users, and revenue per one thousand unique visitors; financial ratios; and leverage as shown on our consolidated balance sheet. Deployable cash, free cash flow and net enrollments are non-GAAP measurements we utilize and are defined and further described in the sections captioned “Key Performance Non-GAAP Financial Indicators” below. Key macro-economic factors and non-financial indicators that affect our financial condition and operating performance are: economic stability; consumer confidence; jobless rates; currency fluctuations; interest rates; airline practices; political climates; terrorism; military actions; and natural disasters.
 
Our focus in 2011 has been to grow our business while strategically managing costs. We continue to strive for growth through traditional program offerings, exploring new program offerings, and developing our direct advertising revenue channel through BookRags. We pursued delivery of these strategies through maximizing our marketing campaigns with the assistance of our third-party vendors, enhancing retention activities, and focusing efforts on innovation, quality, customer service, and financial discipline. Our principal product line, Student Ambassador Programs, experienced modest growth in 2011 for the first time since 2007. We believed this trend was a positive sign that our marketing efforts were gradually gaining momentum amongst the economic challenges we faced over the past several years. However, our current Student Ambassador Program selling season is almost complete and we now believe the recent economic volatility evident during the fall of 2011 continues to weigh heavily on consumer’s discretionary spending decisions and that the growth experienced in this program offering in 2011 may not continue into 2012. We are implementing additional marketing initiatives over the next several months including digital media to confront the gap created against our 2012 enrollment expectations.
 
In addition, our other traditional program offerings have declined, which is having a negative impact on our overall results. We are working to address the trend with these products through implementing leadership changes and performing additional market research to determine next steps, recognizing lead time and market conditions. We continue to develop our endeavor with Discovery Student Adventures (“DSA”) and are experiencing growth, although in terms of the number of travelers, DSA continues to be immaterial to our overall student counts. The BookRags segment consistently delivers year-over-year revenue growth at a high margin, has positive cash flow, and is developing new revenue channels.
 
 
Third quarter 2011 overview:
·  
Net income of $6.1 million or $0.34 million per diluted share, compared to $7.1 million, or $0.37 per diluted share, in third quarter last year.
·  
Total reported revenue of $26.7 million compared to $30.0 milion in third quarter last year.
·  
Gross margin of 38.0 percent compared to 39.0 percent in third quarter of last year.
·  
Total delegates travelled of 9,855 compared to 11,025 in third quarter of last year.
·  
Repurchased approximately 216,000 shares of common stock for $1.5 million during the third quarter and paid quarterly dividend of $0.06 per share.
 
Our focal points for the remainder of 2011 and continuing into 2012 include the following:
·  
Increase enrollments for future travel seasons through an integrated sales and marketing model as we refine our direct mail marketing processes and incorporate a more substantial digital media approach.
·  
Address declines in our Citizen and Student Leadership product offerings through implementing leadership changes and performing additional market research as we refine our longer term plans.
·  
Continue to improve retention of current enrollments through improving the delegate experience, educating delegates and teachers about activities to pay their way, and maintaining the customer’s emotional excitement between enrollment and travel.
·  
Improve consolidated operating margin through leverage of fixed cost structure and responsible deployment of variable operating expenses.
·  
Maintain and improve upon our high quality of product delivery and increase our Net Promoter customer satisfaction ratings received on our travel programs.
·  
Maximize capital allocation strategies and shareholder return.
 
As a reminder, our business is highly seasonal and our operating results depend primarily on the revenue we earn from our travel programs and costs associated with providing these programs. Expenses associated with the majority of our sales and marketing efforts made to attract delegates are incurred during the third and fourth quarter. The revenue associated with these efforts is recognized in the second and third quarters of the following fiscal year. The timing of both our marketing efforts and the associated revenue and the cross over between fiscal years is an important component to keep in mind while reviewing our financial statements.
 
Results of Operations
 
Comparison of the Nine months ended September 30, 2011 to the Nine months ended September 30, 2010
 
The following table sets forth the consolidated financial results for the periods indicated:
 
 
Nine Months Ended September 30,
 
 
2011
   
2010
   
$ Change
   
% Change
 
Total revenue
$ 64,461     $ 71,336     $ (6,875 )     -10 %
Cost of goods sold
  7,319       9,599       (2,280 )     -24 %
Gross margin
  57,142       61,737       (4,595 )     -7 %
    Selling and marketing expenses
  31,406       30,194       1,212       4 %
General and administrative expenses
  12,427       10,977       1,450       13 %
Operating income
  13,309       20,566       (7,257 )     -35 %
Other income
  1,246       1,237       9       1 %
Income before income tax provision
  14,555       21,803       (7,248 )     -33 %
Income tax provision
  (3,801 )     (6,967 )     3,166       -45 %
Net income
$ 10,754     $ 14,836     $ (4,082 )     -28 %

 
During the nine months ended September 30, 2011, we traveled 23,437 delegates compared to 25,224 delegates traveled during the same period in 2010. Total revenue decline of 10 percent is due to the decrease in delegates traveled and resulting travel-related revenue, which is partially offset by a 32 percent increase in BookRag’s internet content and advertising revenue. BookRags reported total revenue and gross margin for the nine months ended September 30, 2011 of $2.9 million and $2.4 million, respectively. For the comparable period in 2010, BookRags reported $2.2 million and $1.8 million in total revenue and gross margin, respectively.
 
Selling and marketing expenses increased $1.2 million year over year primarily due to the fully burdened cost associated with third party outsourcing of the print and production portion of our marketing campaigns. General and administrative expenses increased $1.5 million in the nine months ended September 30, 2011 as compared to the same period in 2010. The increase is due to a $1.3 million increase in legal and professional expenses, and a $0.2 million increase in personnel costs related to filling open positions vacant in 2010.
 
Other income is in line with prior year results and is composed of a $0.2 million foreign currency de-designation gain relating to exiting positions on Japanese Yen contracts, offset by a $0.2 million decrease in interest income resulting from the lower cash balance during the first nine months of 2011 as compared to the same period of 2010.
 
For the nine months ended September 30, 2011 and 2010, the income tax provision recorded resulting in a 26.1 percent and 32.0 percent estimated annual effective income tax rate applied to the pre-tax income, respectively. The difference from the statutory rate of 35 percent and the decrease in the effective tax rate on a year over year basis is primarily due to tax exempt interest income earned during the periods in relation to net income.
 
Comparison of the Three months ended September 30, 2011 to the Three months ended September 30, 2010
 
The following table sets forth the consolidated financial results for the periods indicated:
 
 
Three Months Ended September 30,
 
 
  2011
   
  2010
   
  $ Change
   
  % Change
 
Total revenue
$ 26,742     $ 29,936     $ (3,194 )     -11 %
Cost of goods sold
  3,491       4,301       (810 )     -19 %
Gross margin
  23,251       25,635       (2,384 )     -9 %
    Selling and marketing expenses
  11,872       11,811       61       1 %
General and administrative expenses
  3,924       3,871       53       1 %
Operating income
  7,455       9,953       (2,498 )     -25 %
Other income
  324       377       (53 )     -14 %
Income before income tax provision
  7,779       10,330       (2,551 )     -25 %
Income tax provision
  (1,727 )     (3,188 )     1,461       -46 %
Net income
$ 6,052     $ 7,142     $ (1,090 )     -15 %
 
During the three months ended September 30, 2011, we traveled 9,855 delegates compared to 11,025 delegates traveled during the same period in 2010. During the quarter, we had a modest 1 percent increase in delegates traveling on the core Students Ambassador Programs. The increase was more than offset by an expected reduction in delegates traveling on the Company’s Leadership Ambassador Programs, Citizen Ambassador Programs, and Sports Programs. Total revenue declined 11 percent due to the decrease in delegates traveled and resulting travel-related revenue partially offset by a 46 percent increase in BookRag’s internet content and advertising revenue. BookRags reported total revenue and gross margin for the three months ended September 30, 2011 of $0.9 million and $0.8 million, respectively. For the comparable period in 2010, BookRags reported $0.6 million and $0.5 million in total revenue and gross margin, respectively.
 
Both selling and marketing and general and administrative expenses increased $0.1 million and other income decreased $0.1 million, during the three months ended September 30, 2011 as compared to the same period in 2010.
 
 
For the three months ended September 30, 2011 and 2010, the income tax provision has been recorded based on a 22.2 percent and 30.9 percent estimated annual effective income tax rate applied to the pre-tax income, respectively. The difference from the statutory rate of 35 percent and the decrease in the effective tax rate on a year over year basis is primarily due to tax exempt interest income earned during the periods in relation to net income.
 
Results of Operations by Segment
 
Our operations are organized in two reporting segments, 1) “Ambassador Programs and Other,” which provides educational travel programs to students, professionals, and athletes through multiple itineraries within five travel program offerings and corporate overhead, and 2) “BookRags,” which provides online research capabilities through book summaries, critical essays, online study guides, lesson plans, biographies, and references to encyclopedia articles.
Ambassador Programs and Others’ gross margin is comprised of gross revenue less direct program costs, including air, accommodation, transportation, speakers, facilitators, and event costs. BookRags’ gross margin is comprised of content, subscription, and advertising revenues via www.BookRags.com, less amortization of intangible assets directly associated with sales.
 
Segment results of operations for the three and nine months ended September 30, 2011 and 2010 are as follows (in thousands)
 
  Nine months ended September 30, 2011       Nine months ended September 30, 2011  
 
Ambassador Programs and Other (1)
   
  BookRags
     
Consolidated
     
Ambassador Programs
and Other (1)
   
  BookRags
     
Consolidated
 
Total revenue
$ 61,610       $ 2,851       $ 64,461       $ 69,183       $ 2,153       $ 71,336  
Cost of goods sold
  6,913         406         7,319         9,268         331         9,599  
Gross margin
  54,697         2,445         57,142         59,915         1,822         61,737  
Selling and marketing expenses
  30,357         1,049         31,406         29,541         653         30,194  
General and administrative expenses
  11,891         536         12,427         10,475         502         10,977  
Operating income
  12,449         860         13,309         19,899         667         20,566  
Other income
  1,219         27         1,246         1,236         1         1,237  
Income before income tax provision
  13,668         887         14,555         21,135         668         21,803  
Income tax provision
  (3,570 )       (231 )       (3,801 )       (6,755 )       (212 )       (6,967 )
Net income
$ 10,098       $ 656       $ 10,754       $ 14,380       $ 456       $ 14,836  
                                                         
                                                         
                                                         
 
Three months ended September 30, 2011
     
Three months ended September 30, 2010
 
               
   
Ambassador
Programs
                       
Ambassador
Programs 
   
   
and Other (1)
     
 BookRags
     
Consolidated
       
and Other (1)
     
 BookRags
     
Consolidated
 
Total revenue
$ 25,808       $ 934       $ 26,742       $ 29,298       $ 638       $ 29,936  
Cost of goods sold
  3,347         144         3,491         4,187         114         4,301  
Gross margin
  22,461         790         23,251         25,111         524         25,635  
Selling and marketing expenses
  11,471         401         11,872         11,586         225         11,811  
General and administrative expenses
  3,761         163         3,924         3,681         190         3,871  
Operating income
  7,229         226         7,455         9,844         109         9,953  
Other income
  318         6         324         377         -         377  
Income before income tax provision
  7,547         232         7,779         10,221         109         10,330  
Income tax provision
  (1,695 )       (32 )       (1,727 )       (3,158 )       (30 )       (3,188 )
Net income
$ 5,852       $ 200       $ 6,052       $ 7,063       $ 79       $ 7,142  
 

 
(1)  
Ambassador Programs and Other include all travel programs offered by Ambassador Programs and World Adventures Unlimited as well as corporate overhead.
 
See ‘Results of Operations’ above for a discussion of year over year variances for Ambassador Programs and Other and details regarding the portion that was contributed by BookRags.
 
 
Key Performance Non-GAAP Financial Indicators
 
We analyze our performance on a net income, cash flow and liquidity basis in accordance with GAAP as well as on a non-GAAP operating, cash flow and liquidity basis. These measures and related discussions are presented as supplementary information in this analysis to enhance the readers’ understanding of, and highlight trends in, our core financial results. Any non-GAAP financial measure used by us should not be considered in isolation or as a substitute for measures of performance or liquidity prepared in accordance with GAAP.
 
2012 Net Enrollments
Net enrollments on a forward looking basis consist of all participants who have enrolled in our programs less those that have already withdrawn. As of October 23, 2011, we had 18,029 net enrolled participants for our 2012 travel programs, compared to 21,346 net enrolled participants as of the same date last year for our 2011 travel programs, a 16 percent decline. For the Company’s core product, Student Ambassadors, net enrolled participants for our 2012 travel programs were 16,239, compared to 18,711 net enrolled participants as of the same date last year for our 2011 travel programs, a 13 percent decline. We are aggressively pursuing steps to increase enrollments for our 2012 travel season, retain net enrollments through focus on improving the delegate experience, and educating delegate families about the value proposition of our programs. However, there can be no assurances that any of these measures will have any success, and if so, to what extent. This non-GAAP measure relates to our travel programs only and does not include anticipated revenue for BookRags.
 
Deployable Cash
 
We use deployable cash as a liquidity measure and it is calculated as the sum of cash, cash equivalents, short-term available-for-sale securities and prepaid program costs and expenses less the sum of accounts payable, accrued expenses and other short-term liabilities (excluding deferred taxes) and participant deposits. We believe the deployable cash measurement is useful in understanding cash available to deploy for current and future business opportunities. This non-GAAP measure is based on highly conservative assumptions. See the ‘Liquidity’ section below for explanations of cash sources and uses.
 
Deployable Cash Reconciliation (in thousands)
   
September 30,
   
December 31,
 
   
2011
   
2010
   
2010
 
Cash, cash equivalents and short-term available-for-sale securities
  $ 52,615     $ 77,834     $ 79,378  
Prepaid program cost and expenses
    13,946       6,053       3,230  
Less: Participants’ deposits
    (9,014 )     (15,219 )     (34,436 )
Less: Accounts payable / accruals / other liabilities
    (11,480 )     (11,670 )     (6,061 )
Deployable cash
  $ 46,067     $ 56,998     $ 42,111  
                         
 
Free Cash Flow
Free cash flow is calculated as cash flow from operations less purchase of property, equipment and intangible assets. Management believes this non-GAAP measure is useful to investors in understanding the cash generated or distributed within the current period for future use in operations. See the ‘Liquidity’ section below for explanations of cash sources and uses.
 
Free Cash Flow Reconciliation (in thousands)
 
 
 Nine months ended September 30,
 
 
  2011
   
 2010
   
 $ Change
 
Cash flow (used in) provided by operations
$ (14,685 )   $ 8,896     (23,581 )
Purchase of property, equipment and intangibles
  (2,893 )     (4,259 )   1,366  
Free cash flow
$ (17,578 )   $ 4,637     (22,215 )

Liquidity and Capital Resources
 
Liquidity
 
Total assets at September 30, 2011 were $108.9 million, of which 48 percent, or $52.6 million, were cash, cash equivalents and short-term available-for-sale securities. At December 31, 2010, total assets were $128.6 million, of which 62 percent, or $79.4 million, were cash, cash equivalents and short-term available-for-sale securities.
 
Cash used by operations was $14.7 million during the nine months ended September 30, 2011, whereas cash provided by operations was $8.9 million during the nine months ended September 30, 2010. The $23.6 million decrease is primarily due to an increase in cash used for prepaid programs costs of $7.8 million and declines in participant deposits of $9.5 million, accounts payable and accrued expenses of $1.2 million and current period earnings of $4.1 million. These declines are mainly attributable to a reduction in delegates traveling in 2011 compared to 2010. The increase in cash used for prepaid program costs represents accelerated payments made for airline costs related to 2012 travel programs.
 
Cash provided by investing activities was $23.6 million during the nine months ended September 30, 2011, whereas cash used in investing activities was $5.8 million during the nine months ended September, 30 2010.  This $29.4 million difference was primarily due to a net increase in cash provided by the sale of available-for-sale securities.
 
Cash used in financing activities was $10.5 million and $7.5 million during the nine months ended September 30, 2011 and 2010, respectively. The net change in financing activities was a result of a $2.8 million increase in cash used for the repurchase of our Common Stock coupled with a $0.4 million decrease in proceeds from the exercise of stock options, offset by a $0.2 million decrease in cash paid out in the form of dividends.
 
Capital Resources
 
As discussed in our current report on Form 8-k filed on May 31, 2011, we renewed our unsecured revolving line of credit with Wells Fargo. During the first nine months of 2011, we had an unused line of credit in the amount of $20.0 million. In order to utilize this line of credit, we must comply with certain covenants, which include deployable cash greater than zero, tangible net worth greater than $50.0 million and net income after taxes for the current and previous three quarters of greater than $4.0 million. At September 30, 2011, we were in compliance with all covenants but there can be no assurance that we will be able to comply with all of the covenants in the future.
 
We continue to consider acquisitions of educational and travel businesses. An acquisition may require the use of cash and cash equivalents. Currently, there are no pending acquisitions and no assurance can be given that definitive agreements for any such acquisitions will be entered into, or, if they are entered into, that they will be on terms favorable to us.
 
We do not have any material capital expenditure commitments for 2011. Our business is not capital intensive and we believe that existing cash and cash equivalents and cash flows from operations will be sufficient to fund our anticipated operating needs and capital expenditures through 2011. For a more complete discussion of these and other contractual factors, please refer to our consolidated financial statements and the notes thereto included in our Annual Report on Form 10-k filed on March 11, 2011.
 
Critical Accounting Policies and Estimates
 
The preparation of our consolidated financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. We consider our policies associated with cash and cash equivalents, available-for-sale securities, valuation of goodwill and intangible assets, income taxes, foreign currency, revenue recognition, stock-based compensation and contingencies and litigation to be the most critical in understanding the judgments that are involved in preparing our consolidated financial statements. There have been no significant changes to our critical accounting policies and methodologies as discussed in our Annual Report on Form 10-K filed on March 11, 2011.
 
Item 3. Quantitative and Qualitative Disclosures about Market Risk
 
There has been no significant change to market risk as discussed in Market Risk,’ as part of Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations’ in our Annual Report on Form 10-K filed on March 11, 2011.
 
Item 4. Controls and Procedures
 
(a) Evaluation of disclosure controls and procedures
 
As of September 30, 2011, the end of the period covered by this report, our chief executive officer and chief financial officer reviewed and evaluated the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rule 13a-15(e) and 15d-15(e)), which are designed to ensure that material information we must disclose in our report filed or submitted under the Exchange Act is recorded, processed, summarized, and reported on a timely basis, and have concluded, based on that evaluation, that as of such date, our disclosure controls and procedures were effective to ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act is accumulated and communicated to our chief executive officer and principal accounting officer as appropriate to allow timely decisions regarding required disclosure.
 
(b) Changes in internal control over financial reporting
 
In the three months ended September 30, 2011, there has been no change in our internal control over financial reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
 
PART II
OTHER INFORMATION
 
Item 1. Legal Proceedings
 
The information contained in Note 9, Commitments and Contingencies to our consolidated financial statements is incorporated by reference.
 
Item 1A. Risk Factors
 
The discussion of our business and operations should be read together with the risk factors, set forth in Item 1A “Risk Factors,” contained our Annual Report on Form 10-K filed on March 11, 2011 with the SEC and those set forth below, which describe various risks and uncertainties to which we are or may become subject. These risks and uncertainties have the potential to affect our business, financial condition, results of operations, cash flows, strategies or prospects in a material and adverse manner.
 
     We could be negatively impacted by a security breach, through cyber attack, cyber intrusion or otherwise.
 
We face the risk of a security breach, whether through cyber attack or cyber intrusion over the Internet, malware, computer viruses, attachments to e-mails, persons inside our organization or persons with access to systems inside our organization, or other significant disruption of our IT networks and related systems. The risk of a security breach or disruption, particularly through cyber attack or cyber intrusion, including by computer hackers and cyber terrorists, has increased as the number, intensity and sophistication of attempted attacks and intrusions from around the world have increased.  We face a heightened risk of a security breach or disruption from threats to gain unauthorized access to our and our customers' proprietary or classified information on our IT networks and related systems. Although we make significant efforts to maintain the security and integrity of these types of information and IT networks and related systems, and we have implemented various measures to manage the risk of a security breach or disruption, there can be no assurance that our security efforts and measures will be effective or that attempted security breaches or disruptions would not be successful or damaging. Even the most well protected information, networks, systems and facilities remain potentially vulnerable because attempted security breaches, particularly cyber attacks and intrusions, or disruptions will occur in the future, and because the techniques used in such attempts are constantly evolving and generally are not recognized until launched against a target, and in some cases are designed not be detected and, in fact, may not be detected. Accordingly, we may be unable to anticipate these techniques or to implement adequate security barriers or other preventative measures, and thus it is virtually impossible for us to entirely mitigate this risk.  A security breach or other significant disruption involving our IT networks and related systems could: disrupt the proper functioning of these networks and systems and therefore our operations; result in the unauthorized access to, and destruction, loss, theft, misappropriation or release of proprietary, confidential, sensitive or otherwise valuable information, which others could use to compete against us; require significant management attention and resources to remedy the damages that result; subject us to claims for contract breach and damages; or damage our reputation, any or all of which could have a negative impact on our results of operations, financial condition and cash flows.
 
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
 
On various dates between May 2004 and November 2008, our Board of Directors authorized the repurchase of up to an aggregate of $55.0 million of our Common Stock in the open market or through private transactions (the “Repurchase Plan”). At a Board meeting on May 12, 2011, our Board of Directors increased the authorized Repurchase Plan to $70.0 million. The Repurchase Plan does not expire as of any particular date. During the quarter ended September 30, 2011, we repurchased 215,668 shares of our Common Stock for $1.5 million pursuant to the Repurchase Plan. Since inception and through September 30, 2011, we have repurchased approximately 3,840,000 shares of our Common Stock, adjusted to reflect the effect of a two-for-one stock split of our Common Stock, for an approximate total of $56.5 million.
 
Independent of the Repurchase Plan, during the first quarter of 2007, our Board of Directors approved a single repurchase of 1.2 million shares of our Common Stock for approximately $33.0 million.
 
The following is a summary of issuer purchases of equity securities during the quarter ended September 30, 2011:

Period
   
Total Number
of
Shares
 Purchased
   
Average
 Price
Paid per
Share
   
Total Number of
Shares
Purchased as Part of Publicly Announced
Plans or Programs
   
Maximum
Number
(or Approximate
Dollar Value) of
Shares that May
Yet Be Purchased
Under the Plans
or Programs
Available for repurchase at
June 30, 2011
                $ 15,000,007
July 1 – July 31, 2011
      -       -       -       15,000,007
August 1 – August 31, 2011
      125,415     $ 7.01       125,415       14,120,822
September 1 – September 30, 2011
      90,253       6.88       90,253       13,500,020
Available for repurchase at
September 30, 2011
      215,688     $ 6.96       215,688     $ 13,500,020



























Item 6. Exhibits

 
31.1  
Certification under Section 302 of the Sarbanes-Oxley Act of 2002
   
 
 
31.2  
Certification under Section 302 of the Sarbanes-Oxley Act of 2002
   
 
 
32.1  
Certification under Section 906 of the Sarbanes-Oxley Act of 2002
   
 
 
32.2  
Certification under Section 906 of the Sarbanes-Oxley Act of 2002
   
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
AMBASSADORS GROUP, INC.
 
Date: November 7, 2011
By:  
/s/ JEFFREY D. THOMAS 
 
 
   
Jeffrey D. Thomas 
 
   
Chief Executive Officer 
 
 


 
EXHIBIT INDEX
 
 
31.1  
Certification under Section 302 of the Sarbanes-Oxley Act of 2002
   
 
 
31.2  
Certification under Section 302 of the Sarbanes-Oxley Act of 2002
   
 
 
32.1  
Certification under Section 906 of the Sarbanes-Oxley Act of 2002
   
 
 
32.2  
Certification under Section 906 of the Sarbanes-Oxley Act of 2002