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8-K - FORM 8-K - WHIRLPOOL CORP /DE/d249888d8k.htm
WHIRLPOOL 
CORPORATION
1
November 2011
Exhibit 99.1


COMPANY OVERVIEW
2
World’s #1 major appliance company
$18+ billion in revenue
Products sold in more than 130 countries
Every Home…Everywhere


#1
Major
Appliance
Company
Strongest
Brand
Portfolio
Best
Distribution
Leading
Scale
3
STRONG FOUNDATION
+
GROWTH
= Long-Term Value Creation
Geographic expansion
Product innovation
Adjacent Businesses
Product line/
Channel share
growth


SIGNIFICANT OPPORTUNITY TO GROW CORE PRODUCT
LEADERSHIP AND EXPAND ADJACENCIES
4
EXTEND THE CORE
EXPAND BEYOND THE
CORE
Products or services that are
dependent on and related to
our core business
Stand-alone businesses that
leverage our core
competencies and core
business infrastructure
LEADING GLOBAL BRANDED CONSUMER PRODUCTS COMPANY
GROW THE CORE
T-12 major appliances


GLOBAL SHARE WITH BROAD DISTRIBUTION
#1 North America
#1 Latin America
#2 India
#3 Europe
5
0%
2%
4%
6%
8%
10%
12%
14%
16%


GLOBAL LEADER
MORE DIVERSIFIED THAN EVER BEFORE
2014 (est.)
2005
6


SIGNIFICANT GROWTH OPPORTUNITIES
Current Average Penetration %
Global Appliance Market ~$120 Billion
7
77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
United
States
Western
Europe
Middle East
Central &
Eastern
Europe
Mexico
Latin
America
China
India


UNMATCHED U.S. CONSUMER REACH
HIGHER
LOWER
Willingness to pay
Consumer Target Segment % of Total
5%
30%
21%
9%
22%
Whirlpool Corporation’s Brand Portfolio Can Reach More Than
85% of Consumers, Most Consumer-Preferred Brands
8


STRONG INTERNATIONAL ASSETS
Leading brand portfolio
Leading emerging market position
#1 in Latin America appliance
#1 in Global Compressors
#2 in India
Platform for growth in China
Superior economies of scale
Leveraging global capabilities in local regions
Strong local management base
We have developed local capabilities to win
9


STRONG AND GROWING PRESENCE IN EMERGING
MARKETS
2006
2011 YTD
Nearly 2/3 of International Revenue is
Derived From Emerging Markets
10


Whirlpool Confidential
Q3 2011 REVIEW
Slowing global economy …
weakening global demand
U.S. consumer confidence declined to 2009 levels
European financial crisis has deepened
Slowdown in emerging markets
Elevated raw material prices …
reached record levels during quarter
Implementing cost and capacity reduction initiatives
11


Whirlpool Confidential
BUSINESS PRIORITIES
Expand operating margins
Accelerate innovative new product launches
Reduce structural costs and production capacity
Implement previously announced cost-based price increases
Fair trade actions
12
Positioning the company for margin expansion                   
in a volatile demand environment


Sales
Diluted EPS
(GAAP)
Adjusted
Diluted EPS*
Free Cash
Flow YTD**
2011
$4.6B
$2.27
$2.35
$(0.7)B
2010
$4.5B
$1.02
$2.22
$(0.0)B
Change
$0.1B
$1.25
$0.13
$(0.7)B
Q3 2011 RESULTS OVERVIEW
13
*
Adjusted EPS is a non-GAAP measure.  See appendix slide 22 & 23
**
Free Cash Flow is a non-GAAP measure.  See appendix slide 25


Comprehensive global review of our operations, products and manufacturing
locations
Targets high-cost locations with product segments that have low profitability
Concentrates production in best-cost locations
Positions company to achieve long-term operating margin target
STRUCTURAL COST REDUCTION ACTIONS
14
14


STRUCTURAL COST REDUCTION ACTIONS
15
Implementation has begun
15
Reduce Fixed Costs 2012 -
2013
Workforce Reduction
>5,000
Manufacturing Capacity Reduction
~6 million units
Restructuring Charges Q4 2011 –
2013
~$500 million
~$400 million


~$87M
~$237M
~$109M
~$18M
~$43M
~$6M
$-
$50
$100
$150
$200
$250
$300
Q411
2012
2013
Non-Cash Charge
Cash Charge
~$105M
~$280M
~$115M
COST & CAPACITY REDUCTION INITIATIVES
16
~$500M restructuring expense


$-
$50
$100
$150
$200
$250
$300
$350
$400
2012
2013
Annualized
EFFICIENCIES OF COST & CAPACITY REDUCTION
INITIATIVES
17
>5,000 headcount reduction
~6 million unit capacity reduction
~$400M annualized cost reduction


LONG-TERM VALUE CREATION TARGETS
18
Macroeconomic assumptions are critical elements                
in setting our long-range financial goals
Shareholder Value
Creation Targets
+5 –
7% Revenue Growth
8% Operating Margin
+10 –
15% EPS Growth
4 –
5% FCF % to Sales


Fixed cost and capacity reduction initiatives announced today
Ongoing productivity initiatives
Improved price mix driven by innovation and cost-based price increases
Adjacent business growth
Pace of industry demand recovery
OPERATING MARGIN DRIVERS
19


2011 EARNINGS GUIDANCE
20
$7.25 -
$8.25
$4.75 -
$5.25
~$ –
Incremental
Restructuring
Offset by
Non-Operating
Items*
Global Industry
Demand
Productivity
Cost Take-out
(Conversion Cost
Impacted by
Lower Demand)
Country and
Product Mix
Previous
Guidance
Latest
Guidance
~$(0.55)
~$(0.90)
~$(0.80)
*
Supplier Recovery, Curtailment Gain and Foreign Currency
(Provided 10/28/11)


APPENDIX 
21


The reconciliation provided below reconciles the non-GAAP financial measures adjusted operating profit,
adjusted earnings before tax and adjusted diluted earnings per share, with the most directly comparable GAAP
financial measures, reported operating profit, earnings before income taxes and other items, diluted earnings per
share available to Whirlpool common stockholders, for the three-months ended September 30, 2011. Adjusted
operating margin is calculated by dividing adjusted operating profit by net sales.
ADJUSTED OPERATING PROFIT, ADJUSTED EARNINGS
BEFORE TAX, ADJUSTED DILUTED EARNINGS PER SHARE:
22
Reported GAAP Measure
136
$                  
58
$                    
2.27
$                 
Embraco
Antitrust
Matters
(a)
-
6
0.08
Adjusted Non-GAAP measure
136
$                  
64
$                    
2.35
$                 
Three-Months Ended
September 30, 2011
Operating Profit
Earnings Before
Tax
Diluted Earnings
Per Share


The reconciliation provided below reconciles the non-GAAP financial measures adjusted operating profit,
adjusted earnings before tax and adjusted diluted earnings per share, with the most directly comparable GAAP
financial measures, reported operating profit, earnings before income taxes and other items, diluted earnings per
share available to Whirlpool common stockholders, for the three-months ended September 30, 2010. Adjusted
operating margin is calculated by dividing adjusted operating profit by net sales.
ADJUSTED OPERATING PROFIT, ADJUSTED EARNINGS
BEFORE TAX, ADJUSTED DILUTED EARNINGS PER SHARE:
23
Reported GAAP Measure
234
$                  
76
$                    
1.02
$                 
Embraco
Antitrust
Matters
(b)
-
93
1.20
Adjusted Non-GAAP measure
234
$                  
169
$                  
2.22
$                 
Three-Months Ended
September 30, 2010
Operating Profit
Earnings Before
Tax
Diluted Earnings
Per Share


2011 OUTLOOK -
ADJUSTED DILUTED EARNINGS PER SHARE:
24
Current GAAP Guidance
4.75
$     
-
5.25
$     
Brazilian Collection Dispute
3.70
-
3.70
Embraco Antitrust Matters
1.13
-
1.13
Supplier Quality Issue Recovery
(0.06)
-
(0.06)
Adjusted Non-GAAP Measure
9.52
$     
-
10.02
$   
2011 Outlook
Adjusted Diluted EPS


As defined by the company, free cash flow is cash provided by operating activities after capital expenditures
and proceeds from the sale of assets/businesses.  The reconciliation provided below reconciles actual nine-month
2011 and 2010 and projected 2011 full-year free cash flow with actual and projected cash (used in) / provided by
operating activities, the most directly comparable GAAP financial measure.
FREE CASH FLOW (Actual and 2011 Outlook):
25
* Includes 2011 Brazilian collection dispute payment.
(millions of dollars)
2011*
2010
Cash provided by / (used in) operating activities
(342)
$        
377
$         
Capital expenditures
(417)
(387)
Proceeds from sale of assets
20
9
Free Cash Flow
(739)
$        
(1)
$            
$ (150)     -
20       -
Nine Months Ended
September 30,
$  430      -
(600)      -
2011 Outlook
400
(625)
25
( 200)


FOOTNOTES:
26
2011
a)
During the September 2011 quarter, we recognized an increased accrual of $6 million related to the
ongoing Embraco antitrust matters. The diluted earnings per share impact is calculated based on an
associated income tax impact of $0 due to the non-deductibility of the expense for income tax
purposes.
During
the
September
2010
quarter,
we
recorded
an
accrual
of
$93
million
related
to
antitrust
plea
agreements
entered
into
by
a
compressor
subsidiary
with
the
U.S.
government
and
with
the
Canadian
government.
The
diluted
earnings
per
share
impact
is
calculated
based
on
an
associated
income
tax
impact of $0 due to the non-deductibility of the expense for income tax purposes.
b)
2010


WHIRLPOOL ADDITIONAL INFORMATION:
27
This document contains forward-looking statements about Whirlpool Corporation and its consolidated
subsidiaries (“Whirlpool”) that speak only as of this date. Whirlpool disclaims any obligation to update these
statements. Forward-looking statements in this document may include, but are not limited to, statements
regarding expected earnings per share, cash flow, productivity and material and oil-related prices. Many risks,
contingencies and uncertainties could cause actual results to differ materially from Whirlpool’s forward-looking
statements. Among these factors are: (1) intense competition in the home appliance industry reflecting the
impact of both new and established global competitors, including Asian and European manufacturers; (2)
Whirlpool’s ability to continue its relationship with significant trade customers and the ability of these trade
customers to maintain or increase market share; (3) changes in economic conditions which affect demand for our
products, including the strength of the building industry and the level of interest rates; (4) litigation and legal
compliance risk and costs, especially costs which may be materially different from the amount we expect to incur
or have accrued for; (5) the effects and costs of governmental investigations or related actions by third parties;
(6) the ability of Whirlpool to achieve its business plans, price increases, productivity improvements, cost control,
leveraging of its global operating platform, and acceleration of the rate of innovation; (7) fluctuations in the cost
of key materials (including steel, oil, plastic, resins, copper and aluminum) and components and the ability of
Whirlpool to offset cost increases; (8) product liability and product recall costs; (9) the ability of Whirlpool to
manage foreign currency fluctuations; (10) global, political and/or economic uncertainty and disruptions,
especially in Whirlpool’s significant geographic regions, including uncertainty and disruptions arising from natural
disasters or terrorist attacks; (11) inventory and other asset risk; (12) the ability of suppliers of critical parts,
components and manufacturing equipment to deliver sufficient quantities to Whirlpool in a timely and cost-
effective manner; (13) health care cost trends, regulatory changes and variations between results and estimates
that could increase future funding obligations for pension and post retirement benefit plans; (14) Whirlpool’s
ability to obtain and protect intellectual property rights; (15) information technology system failures and data
security breaches; (16) the impact of labor relations; (17) our ability to attract, develop and retain executives and
other qualified employees; and (18) changes in the legal and regulatory environment including environmental
and health and safety regulations. Additional information concerning these and other factors can be found in
Whirlpool Corporation's filings with the Securities and Exchange Commission, including the most recent annual
report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K.


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