SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): October 27, 2011

AXA FINANCIAL, INC.

(Exact name of Registrant as specified in its charter)

(212) 554-1234

(Registrant’s telephone number, including area code)

None

(Former name or address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

On October 27, 2011, AXA, the Registrant’s parent company, issued a press release announcing its consolidated revenues for the nine months ended September 30, 2011, prepared in accordance with International Financial Reporting Standards (“IFRS”). Set forth in Exhibit 99.1 is the AXA press release. Included within AXA’s revenues for the nine months ended September 30, 2011 set forth in the AXA press release is the contribution of the Registrant and its consolidated subsidiaries, presented in accordance with IFRS. The AXA press release includes “AXA Group IFRS Revenues” for United States Life & Savings operations, which is a reference to the Registrant’s Financial Advisory/Insurance segment. “AXA Group IFRS Revenues” is not a measure calculated and presented in accordance with generally accepted accounting principles in the United States (“U.S. GAAP”). Set forth in Exhibit 99.2 is a reconciliation of the AXA U.S. Life & Savings contribution to AXA Group IFRS Revenues for the nine months ended September 30, 2011 and 2010 to the Registrant’s U.S. GAAP Premiums for the same periods.

In accordance with General Instruction B.2 of Form 8-K, the information in this Current Report on Form 8-K, including Exhibits 99.1 and 99.2, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liability of that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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