UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

þ		QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended August 31, 2011

or

o		TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                      to                     

Commission file number: 000-24452

PREMIER EXHIBITIONS, INC.

(Exact name of registrant as specified in its charter)

Florida		20-1424922
(State or other jurisdiction of		(I.R.S. Employer Identification No.)
incorporation or organization)

3340 Peachtree Road, NE, Suite 900, Atlanta, GA		30326
(Address of principal executive offices)		(Zip Code)

(404) 842-2600

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for at least the past 90 days. Yes þ No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes þ No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting Company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o		Accelerated filer o		Non-accelerated filer o		Smaller reporting company þ
				(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No þ

The number of shares outstanding of the registrant’s common stock on October 11, 2011 was 47,423,513.

 

 

PREMIER EXHIBITIONS, INC. AND SUBSIDIARIES

QUARTERLY PERIOD ENDED AUGUST 31, 2011

TABLE OF CONTENTS

		Page No.
PART I — FINANCIAL INFORMATION
Item 1. Financial Statements			3
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations			17
Item 4. Controls and Procedures			34
PART II — OTHER INFORMATION
Item 1. Legal Proceedings			35
Item 1A Risk Factors			36
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds			37
Item 6. Exhibits			38
Exhibit 10.3
Exhibit 31.1
Exhibit 31.2
Exhibit 32.1
EX-101 INSTANCE DOCUMENT
EX-101 SCHEMA DOCUMENT
EX-101 CALCULATION LINKBASE DOCUMENT
EX-101 LABELS LINKBASE DOCUMENT
EX-101 PRESENTATION LINKBASE DOCUMENT

PART I — FINANCIAL INFORMATION

Item 1. Financial Statements

		August 31,				February 28,
		2011				2011
		(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents		$	4,094			$	3,764
Certificates of deposit and other investments			807				807
Accounts receivable, net of allowance for doubtful accounts of $1,032 and $1,044, respectively			1,463				2,419
Merchandise inventory, net of reserve of $50 and $15, respectively			713				752
Notes receivable, net of allowance for doubtful accounts of $425			—				200
Deferred income taxes			175				175
Income taxes receivable			309				358
Prepaid expenses			1,525				1,107
Other current assets			46				136
Total current assets			9,132				9,718
Artifacts owned, at cost			3,002				3,012
Property and equipment, net of accumulated depreciation of $17,170 and $15,376, respectively			11,597				12,620
Exhibition licenses, net of accumulated amortization of $5,593 and $5,861, respectively			2,404				2,987
Film and gaming assets, net of accumulated amortization of $175			2,994				2,994
Subrogation rights			250				250
Total Assets		$	29,379			$	31,581
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable and accrued liabilities		$	5,595			$	5,951
Deferred revenue			1,565				2,596
Total current liabilities			7,160				8,547
Long-Term liabilities:
Lease abandonment			2,705				3,014
Deferred income taxes			175				175
Total long-term liabilities			2,880				3,189
Commitment and Contingencies
Shareholders’ equity:
Common stock; $.0001 par value; authorized 65,000,000 shares; issued 47,425,522 and 48,205,661 shares, respectively; outstanding 47,423,513 and 47,203,652 shares, respectively			5				5
Additional paid-in capital			51,548				58,356
Accumulated deficit			(31,775	)			(31,085	)
Accumulated other comprehensive loss			(438	)			(455	)
Less treasury stock, at cost; 2,009 and 1,002,009 shares; respectively			(1	)			(7,190	)
Equity Attributable to Shareholders of Premier Exhibitions, Inc.			19,339				19,631
Equity Attributable to Non-controlling interest			—				214
Total liabilities and shareholders’ equity		$	29,379			$	31,581

The accompanying notes are an integral part of the condensed consolidated financial statements.

(in thousands, except share and per share data)
(unaudited)

		Three Months Ended August 31,								Six Months Ended August 31,
		2011				2010				2011				2010
Revenue:
Exhibition revenue		$	7,338			$	12,641			$	16,010			$	22,874
Merchandise and other			877				1,069				1,930				1,897
Total revenue			8,215				13,710				17,940				24,771
Cost of revenue:
Exhibition costs			4,394				8,480				8,242				14,596
Cost of merchandise sold			295				298				633				500
Total cost of revenue (exclusive of depreciation and amortization shown separately below)			4,689				8,778				8,875				15,096
Gross profit			3,526				4,932				9,065				9,675
Operating expenses:
General and administrative			3,406				3,935				6,818				8,894
Depreciation and amortization			955				1,212				2,010				2,515
Impairment of intangibles and fixed assets			358				—				358				—
Litigation settlement			783				—				783				—
Total operating expenses			5,502				5,147				9,969				11,409
Loss from operations			(1,976	)			(215	)			(904	)			(1,734	)
Other income			7				8				14				19
Loss before income taxes			(1,969	)			(207	)			(890	)			(1,715	)
Provision for income taxes			(39	)			(29	)			(39	)			(41	)
Net loss			(2,008	)			(236	)			(929	)			(1,756	)
Less: Net loss attributable to non-controlling interest			214				56				239				89
Net loss attributable to the shareholders of Premier		$	(1,794	)		$	(180	)		$	(690	)		$	(1,667	)
Net loss per share:
Basic loss per common share		$	(0.04	)		$	(0.00	)		$	(0.01	)		$	(0.04	)
Diluted loss per common share		$	(0.04	)		$	(0.00	)		$	(0.01	)		$	(0.04	)
Shares used in basic per share calculations			47,415,123				46,853,678				47,328,827				46,801,472
Shares used in diluted per share calculations			47,415,123				46,853,678				47,328,827				46,801,472

The accompanying notes are an integral part of the condensed consolidated financial statements.

(in thousands)
(unaudited)

		Six Months Ended August 31,
		2011				2010
Cash flows from operating activities:
Net loss		$	(929	)		$	(1,756	)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization			2,010				2,478
Impairment of intangibles and fixed assets			358				—
Lease abandonment			(309	)			(349	)
Stock-based compensation			371				279
Allowance for doubtful accounts			(12	)			(15	)
Net gain on disposal of assets			(20	)			—
Changes in operating assets and liabilities:
Decrease (increase) in accounts receivable			916				(482	)
Decrease in merchandise inventory, net of reserve			39				7
Decrease in notes receivable			200				—
Decrease in deferred income taxes			—				24
Increase in prepaid expenses			(418	)			(1,164	)
Decrease in other assets			90				186
Decrease in income taxes receivable			49				53
Decrease in deferred revenue			(1,031	)			(1,039	)
Decrease in accounts payable and accrued liabilities			(206	)			(182	)
Total adjustments			2,037				(204	)
Net cash provided by (used in) operating activities			1,108				(1,960	)
Cash flows from investing activities:
Purchases of property and equipment			(910	)			(728	)
Proceeds from disposal of assets			20				—
Titanic expedition costs incurred			—				(2,567	)
Purchase and development of exhibition licenses			—				(492	)
Purchases of certificates of deposit			(3	)			—
Net increase in marketable securities			—				(4	)
Decrease in artifacts			10				—
Non-controlling investment in consolidated joint venture			77				274
Net cash used in investing activities			(806	)			(3,517	)
Cash flows from financing activities:
Proceeds from option and warrant exercises			8				24
Net cash provided by financing activities			8				24
Effects of exchange rate changes on cash and cash equivalents			20				(77	)
Net increase (decrease) in cash and cash equivalents			330				(5,530	)
Cash and cash equivalents at beginning of period			3,764				10,339
Cash and cash equivalents at end of period		$	4,094			$	4,809
Supplemental disclosure of cash flow information:
Cash paid during the period for interest		$	—			$	3
Cash paid during the period for taxes		$	37			$	1
Supplemental disclosure of non-cash investing and financing activities:
Unrealized loss on marketable securities		$	3			$	11
Receivable from non-controlling interest		$	—			$	67

The accompanying notes are an integral part of the condensed consolidated financial statements.

PREMIER EXHIBITIONS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1. Background and Basis of Presentation

Description of Business

Premier Exhibitions, Inc. is in the business of presenting to the public museum-quality touring exhibitions around the world. Since our establishment, we have developed, deployed and operated unique exhibition products that are presented to the public in exhibition centers, museums and non-traditional venues. Income from exhibitions is generated primarily through ticket sales, third-party licensing, sponsorships and merchandise sales.

Titanic Ventures Limited Partnership (“TVLP”), a Connecticut limited partnership, was formed in 1987 for the purposes of exploring the wreck of the Titanic and it’s surrounding oceanic areas. In May of 1993, R.M.S. Titanic, Inc. (“RMST”) entered into a reverse merger under which RMST acquired all of the assets and assumed all of the liabilities of TVLP and TVLP became a shareholder of RMST. In October of 2004, we reorganized and Premier Exhibitions, Inc. became the parent company of RMST and RMST became a wholly-owned subsidiary. Additional wholly-owned subsidiaries were established in order to operate the various domestic and international exhibitions of the Company.

Our exhibitions regularly tour outside the United States of America (“U.S.”). Approximately 19% of our revenues and 20% of attendance for the three months ended August 31, 2011 compared with 15% and 48%, respectively for the three months ended August 31, 2010 resulted from exhibition activities outside the U.S. Many of our financial arrangements with our international trade partners are based upon foreign currencies, which exposes the Company to the risk of currency fluctuations between the U.S. dollar and the currencies of the countries in which our exhibitions are touring.

Basis of Presentation

When we use the terms “Premier,” “Company,” “we,” “us” and “our,” we mean Premier Exhibitions, Inc., a Florida corporation and its subsidiaries. We have prepared the accompanying unaudited condensed consolidated financial statements and unaudited notes to condensed consolidated financial statements pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) and accounting principles generally accepted in the United States (“U.S. GAAP”) regarding interim financial reporting. Accordingly, they do not contain all of the information and notes required by U.S. GAAP for complete financial statements and should be read in conjunction with the consolidated financial statements and notes thereto included in our Annual Report on Form 10-K for our fiscal year ended February 28, 2011. In our opinion, the accompanying unaudited condensed consolidated financial statements reflect all adjustments (consisting of only normal recurring adjustments) considered necessary for a fair presentation of our financial condition as of August 31, 2011, our results of operations for the three and six months ended August 31, 2011 and 2010 and cash flows for the six months ended August 31, 2011 and 2010. The data in the consolidated balance sheet as of February 28, 2011 was derived from our audited consolidated balance sheet as of February 28, 2011, as presented in our Annual Report on Form 10-K for our fiscal year ended February 28, 2011. The unaudited condensed consolidated financial statements include the accounts of Premier, its wholly owned subsidiaries after the elimination of all significant intercompany accounts and transactions, and its consolidated joint venture. Our operating results for the six months ended August 31, 2011 are not necessarily indicative of the operating results that may be expected for the full fiscal year ending February 28, 2012 (“fiscal 2012”).

Significant Accounting Policies

For a description of significant accounting policies, see the Summary of Significant Accounting Policies footnote to the Financial Statements included in the Company’s 2011 Annual Report on Form 10-K. There have been no material changes to the Company’s significant accounting policies since the filing of the Company’s 2011 Annual Report on Form 10-K.

Use of Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from reported results using those estimates.

Reclassifications

Certain reclassifications have been made to prior year financial information to conform to the current year classifications.

Recent Accounting Pronouncements

Recently Adopted

In October 2009, the FASB issued new accounting guidance related to multiple-deliverable revenue arrangements, which requires an entity to allocate consideration at the inception of an arrangement to all of its deliverables based on their relative selling prices. This guidance eliminates the use of the residual method of allocation and requires allocation using the relative-selling-price method in all circumstances in which an entity recognizes revenue for an arrangement with multiple deliverables. The guidance is effective for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. The Company adopted the guidance effective March 1, 2011 and is applying it prospectively. The adoption of this guidance did not have a material effect on our financial position or results of operations.

Recently Issued

Presentation of Comprehensive Income

In June 2011, the FASB issued new accounting guidance related to the presentation of other comprehensive income (“OCI”). This guidance eliminates the option to present components of OCI as part of the statement of changes in shareholders’ equity, which is the option that the Company currently uses to present OCI. The guidance allows for a one-statement or two-statement approach, outlined as follows:

	•		One-statement approach: Present the components of net income and total net income, the components of OCI and a total for OCI, along with the total of comprehensive income in a single continuous statement.
	•		Two-statement approach: Present the components of net income and total net income in the statement of net income. A statement of OCI would immediately follow the statement of net income and include the components of OCI and a total for OCI, along with the total of comprehensive income

The guidance also requires an entity to present on the face of the financial statements any reclassification adjustments for items that are reclassified from OCI to net income. The guidance is effective for interim and annual periods beginning after December 15, 2011. The adoption of this guidance will not have an effect on the Company’s financial position or results of operations, but will only impact how certain information related to OCI is presented in the financial statements.

Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs

In May 2011, the FASB issued amendments to its accounting guidance related to fair value measurements in order to more closely align its disclosure requirements with those in International Financial Reporting Standards (“IFRS”). This guidance clarifies the application of existing fair value measurement and disclosure requirements and also changes certain principles or requirements for measuring fair value or for disclosing information about fair value measurements. The guidance is effective for interim and annual periods beginning after December 15, 2011. The adoption of this guidance is not expected to have a material effect on the Company’s financial position or results of operations.

2. Income (Loss) Per Share Data

Basic per share amounts exclude dilution and are computed using the weighted average number of common shares outstanding for the period. Diluted per share amounts reflect the potential reduction in earnings per share that could occur if equity based awards were exercised or converted into common stock, unless the effects are anti-dilutive (i.e., the exercise price is greater than the average market price of the common shares). Potential common shares are determined using the treasury stock method and include common shares issuable upon exercise of outstanding stock options and warrants.

The following table sets forth the computation of basic and diluted net loss per share. Since the three and six month periods ended August 31, 2011 and 2010 resulted in a net loss, the impact of dilutive effects of stock options was not added to the weighted average shares.

		Three Months Ended August 31,								Six Months Ended August 31,
		2011				2010				2011				2010
Numerator:
Net loss attributable to shareholders (in thousands)		$	(1,794	)		$	(180	)		$	(690	)		$	(1,667	)
Denominator:
Basic weighted-average shares outstanding			47,415,123				46,853,678				47,328,827				46,801,472
Effect of dilutive stock options and warrants			—				—				—				—
Diluted weighted-average shares outstanding			47,415,123				46,853,678				47,328,827				46,801,472
Net loss per share:
Basic		$	(0.04	)		$	(0.00	)		$	(0.01	)		$	(0.04	)
Diluted		$	(0.04	)		$	(0.00	)		$	(0.01	)		$	(0.04	)

Equity based awards not included in the per share computation because the option exercise price was greater than the average market price of the common shares are reflected in the following table.

		Three Months Ended August 31,								Six Months Ended August 31,
		2011				2010				2011				2010
Warrants			60,000				1,316,417				60,000				1,316,417
Stock options			1,480,032				1,480,032				1,446,698				1,480,032
Total			1,540,032				2,796,449				1,506,698				2,796,449

3. Total Comprehensive Income (Loss)

The following table provides a summary of total comprehensive loss for the applicable periods (in thousands):

		Three Months Ended August 31,								Six Months Ended August 31,
		2011				2010				2011				2010
Net loss attributable to the shareholders of Premier		$	(1,794	)		$	(180	)		$	(690	)		$	(1,667	)
Other comprehensive income (loss):
Unrealized loss on marketable securities			—				—				(3	)			(11	)
Net foreign currency translation (loss) gain			(2	)			(58	)			20				(77	)
Total comprehensive loss		$	(1,796	)		$	(238	)		$	(673	)		$	(1,755	)

4. Assets Related to 2010 Expedition to Titanic Wreck Site

During August and September 2010, our wholly owned subsidiary RMST, as Salvor-In-Possession of the RMS Titanic (the “Titanic”) and its wreck site, conducted an expedition to the Titanic wreck site.

We have capitalized $4.2 million of costs related to the expedition, discussed in more detail below, which have been allocated to specific assets as reflected in the following table (in thousands).

		August 31, 2011				Februrary 28, 2011
3D film		$	1,719			$	1,719
3D exhibitry			759				759
2D documentary			565				565
Gaming application			886				886
Expedition web point of presence			317				317
Total expedition costs capitalized			4,246				4,246
Less: Accumulated amortization			175				175
Accumulated depreciation			106				53
Expedition costs capitalized, net		$	3,965			$	4,018

Costs associated with the expedition web point of presence are depreciated on a straight-line basis, using a three year useful life. Depreciation expense related to the web point of presence totaled $26 thousand and $53 thousand for the three and six months ended August 31, 2011, respectively, and $53 thousand during fiscal 2011.

The Company recorded an amortization charge of $175 thousand for the 2D documentary in the fourth quarter of fiscal 2011, as calculated over a five year life, based on the methodology outlined in Accounting Standards Codification (“ASC”) 926 “Entertainment — Films”, (“ASC 926”). No amortization was recorded for the three or six months ended August 31, 2011, as the Company did not receive any 2D film revenue during these periods.

The 3D film, 3D exhibitry and gaming application assets have not been placed in service, and therefore, no associated amortization or depreciation has been recorded for these assets.

The web point of presence and 3D exhibitry assets are included in Property and equipment on the Condensed Consolidated Balance Sheets. The 3D film, 2D documentary, and gaming assets are included in Film and gaming assets on the Condensed Consolidated Balance Sheets.

5. Non-controlling Interest

On May 14, 2010, the Company entered into a joint venture arrangement with S2BN Entertainment Corporation (“S2BN”), to develop, design and produce future exhibitions. The Company and S2BN each own 50 percent of the joint venture and share equally in the funding requirements and profits and losses of the joint venture exhibitions. The Company and S2BN work together to identify, develop and produce mutually agreed upon new exhibitions or entertainment properties within the realm of popular culture.

Although the Company does not have a controlling financial interest in the joint venture, we have determined that consolidation is appropriate due to assessment of the Company’s participation in the financial and operational decisions of the joint venture made in the ordinary course of business, as outlined in ASC 810-10-25. Therefore, the joint venture’s results have been consolidated into the Company’s financial statements and reflected as a non-controlling interest.

The Company had previously entered into a License Agreement (the “Agreement”) with Playboy Enterprises International, Inc. (“Playboy”) in May of 2008 for the right to present and promote new exhibitions related to the Playboy brand. The Company and S2BN agreed to jointly develop, design, and produce a Playboy exhibit, and S2BN agreed to reimburse 50 percent of the enumerated costs incurred related to this initial exhibit concept. We paid a $250 thousand license fee advance to Playboy under this Agreement in May 2008, and agreed to pay certain additional advances through the five year term of the Agreement. During fiscal 2011, we amended our May 2008 Agreement to revise the payment due dates for $300 thousand of license fee advances due for each of calendar years 2010 and 2011 and to establish a $300 thousand license fee advance payable for each of calendar years 2013 and 2014, subject to a unilateral termination right to which the Company is entitled. The unilateral termination right requires the Company to pay a $300 thousand termination fee unless the termination right is exercised on or prior to August 31, 2011, in which case the Company would be entitled to apply the $300 thousand 2011 license fee advance against the termination fee that would otherwise be payable.

In addition to $840 thousand in costs incurred in prior periods for developing, creating and compiling the business and marketing plans as well as extending the exhibition rights for a potential Playboy exhibit, during the six months ended August 31, 2011 the Company incurred expenditures for exhibition rights of $50 thousand. During the six months ended August 31, 2011 the Company received $77 thousand in reimbursements from S2BN for its share of total development costs incurred to date. No expenses were incurred or reimbursements received during the three months ended August 31, 2011. Costs incurred and related reimbursements from S2BN by type are reflected in the following table (in thousands).

		Total				50% S2BN
		Costs				Portion
License fees paid		$	650			$	325
Expenses paid			190				95
Total			840				420
License fees reimbursed by S2BN							(275	)
Expenses reimbursed by S2BN							(93	)
Receivable balance at February 28, 2011							52
Fiscal 2012 activity:
License fees paid			50				25
Expenses paid			—				—
Total			50				25
License fees reimbursed by S2BN							(75	)
Expenses reimbursed by S2BN							(2	)
Receivable balance at August 31, 2011						$	—

On August 25, 2011, the Company notified Playboy that the joint venture was terminating the Agreement pursuant to a unilateral termination right the Company had negotiated that included the waiver of the $300 thousand termination fee otherwise payable, if the termination was effected prior to the end of August, 2011. While the Agreement provided that the joint venture would still owe Playboy a final license fee installment of $150 thousand despite any such termination, the Company and S2BN also contend that Playboy had previously breached the Agreement, and the joint venture accordingly reserved its rights to pursue all remedies and damages (which would include withholding any such final license fee installment). Due to the termination of the agreement with Playboy, the Company recorded an impairment charge of $217 thousand for Playboy licenses net of accumulated amortization. The Company also recorded an impairment charge of $141 thousand for construction in progress comprised of expenses incurred in the creation of the Playboy exhibit. The total impairment charge of $358 thousand is included in Impairment of intangibles and fixed assets on the Condensed Consolidated Statement of Operations for the three and six months ended August 31, 2011.

Due to the termination of the Agreement and the related impairments, S2BN’s investment in the joint venture through its payment of 50 percent of the costs of the potential exhibit, has been fully impaired. An impairment charge of $197 thousand is reflected in Net loss attributable to non-controlling interest on the Condensed Consolidated Statements of Operations for the three and six months ended August 31, 2011.

6. Stock Repurchase and Retirement

On July 29, 2010 the Company announced a share repurchase program, pursuant to which up to 1 million shares of the Company’s common stock could be purchased through July 28, 2011, and that repurchases could occur on the open market at times and prices considered appropriate by the Board of Directors and management. Furthermore, the Company disclosed repurchases could take place through brokers and dealers or in privately negotiated transactions, and could be made under a Rule 10b5-1 plan. During the quarter ended August 31, 2010, the Company repurchased 115,081 shares of common stock pursuant to a Rule 10b5-1 trading plan. The average cost of the shares repurchased was $1.16 and the Company subsequently retired these shares. The share repurchase program expired on July 28, 2011.

During the year ended February 28, 2008, the Company repurchased 1 million shares of its stock, which were held in a brokerage account since their purchase and reported as Treasury stock on the Condensed Consolidated Balance Sheets. On August 29, 2011, the Company formally retired these Treasury shares, which reduced the Common stock issued and corresponding Treasury shares as reported in the Condensed Consolidated Balance Sheets.

7. Legal Proceedings and Contingencies

Status of Salvor-in-Possession and Interim Salvage Award Proceedings

The Company has been party to a salvage case titled RMS Titanic, Inc. v. The Wrecked and Abandoned Vessel, et al., in rem for over 15 years. The Company sought to maintain its status as sole Salvor-in-Possession of the Titanic wreck site and also sought an interim salvage award in the form of title to the recovered Titanic artifacts or a monetary award.

In June 1994, the U. S. District Court for the Eastern District of Virginia (the “District Court”) awarded ownership, to our wholly-owned subsidiary RMST of all items then salvaged from the wreck of the Titanic as well as all items to be salvaged in the future so long as RMST remained Salvor-in-Possession. However, in two orders, dated September 26, 2001 and October 19, 2001, respectively, the District Court restricted the sale of artifacts recovered by RMST from the Titanic wreck site. On April 12, 2002, the U.S. Court of Appeals for the Fourth Circuit (the “Appellate Court”) affirmed the two orders of the District Court. In its opinion, the Appellate Court reviewed and declared ambiguous the June 1994 order of the District Court that had awarded ownership to RMST of the salvaged items. Having found the June 1994 order ambiguous, the Appellate Court reinterpreted the order to convey only possession of the artifacts with a lien on them, not title, pending determination of a salvage award. On October 7, 2002, the U.S. Supreme Court denied RMST’s petition of appeal.

On May 17, 2004, RMST appeared before the District Court for a pre-trial hearing to address issues in preparation for an interim salvage award trial. At that hearing, RMST confirmed its intent to retain its Salvor-in-Possession rights in order to exclusively recover and preserve artifacts from the wreck site of the Titanic. In addition, RMST stated its intent to conduct another expedition to the wreck site. As a result of that hearing, on July 2, 2004, the District Court rendered an opinion and order in which it held that it would not recognize a 1993 Proces-Verbal, pursuant to which the government of France granted RMST title to all artifacts recovered from the wreck site during the 1987 expedition (the “1987 Artifacts”). The court also held that RMST would not be permitted to present evidence at the interim salvage award trial for the purpose of arguing that RMST should be awarded title to the Titanic artifacts through the law of finds.

RMST appealed the July 2, 2004 District Court order to the Appellate Court. On January 31, 2006, the Appellate Court reversed the lower court’s decision to invalidate the 1993 Proces-Verbal, pursuant to which the government of France granted RMST title to all artifacts recovered from the wreck site during the 1987 expedition. As a result, the Appellate Court tacitly reconfirmed that RMST owns the approximately 2,000 artifacts recovered during the 1987 expedition. The Appellate Court affirmed the lower court’s ruling that RMST will not be permitted to present evidence at the interim salvage award trial for the purpose of arguing that RMST should be awarded legal title to the remainder of the Titanic artifacts through the law of finds.

On November 30, 2007, RMST filed a motion with the District Court seeking an interim salvage award. On March 25, 2008, the court entered an order granting permission to the U.S. to file an amicus curiae (friend of the court) response regarding RMST’s motion for an interim salvage award. The U.S. response states that an interim in-specie award (an award of the artifacts instead of a monetary salvage award) with limitations, made by the court to RMST, could serve as an appropriate mechanism to satisfy RMST’s motion for a salvage award and to help ensure that the artifacts recovered by RMST from the wreck of the Titanic are conserved and curated together in an intact collection that is available to the public for historical review, educational purposes, and scientific research in perpetuity. On April 15, 2008, the District Court entered an order requesting us to propose suggested covenants that would be included in an in specie award. The order also outlines a process for further discussion pertaining to such covenants should the court decide to issue an in-specie award.

In September 2008, RMST submitted revised covenants and conditions in connection with our request for an in-specie award for the remaining Titanic artifacts. This submission was made pursuant to the order issued by the District Court in April 2008. As part of developing the revised covenants and restrictions, we engaged in consultative discussions with the U.S. government. On October 14, 2008, the U.S. filed an amicus response to RMST’s proposed revised covenants, and by leave of the District Court granted on October 31, 2008, RMST in turn filed a reply brief on November 12, 2008. On November 18, 2008, we attended a status conference at the District Court. At the conclusion of that hearing, the District Court asked for certain additional submissions from RMST and the U.S., which were provided.

The District Court held an evidentiary hearing from October 26, 2009 through November 2, 2009 on our motion for a salvage award. On August 12, 2010, the District Court issued an opinion granting a salvage award to RMST based upon the Company’s work in recovering and conserving over three thousand artifacts from the wreck of Titanic during its expeditions conducted in 1993, 1994, 1996, 1998, 2000, and 2004 (the “Post 1987 Artifacts”). The Company was awarded 100 percent of the fair market value of the artifacts, which the District Court set at approximately $110 million. The District Court reserved the right to determine whether to pay the Company a cash award from proceeds derived from a judicial sale, or in the alternative, to issue the Company an in-specie award of title to the artifacts with certain covenants and conditions which would govern their maintenance and future disposition. The District Court held a status hearing on June 30, 2011, to receive an update on the 2010 expedition, specifically with regard to the scientific mapping of the wreck site and coordination with experts in the underwater community.

On August 15, 2011, the District Court granted an in-specie award of title to the artifacts to RMST for the Post 1987 Artifacts. Title to the Post 1987 Artifacts comes with certain covenants and conditions drafted and negotiated by the Company and the United States government. These covenants and conditions govern the maintenance and future disposition of the artifacts. These covenants and conditions include the following:

•

The approximately 2,000 “1987 Artifacts” and the approximately 3,500 “Post 1987 Artifacts” must be maintained as a single collection;

	•		The combined collections can only be sold together, in their entirety, and any buyer would be subject to the same conditions applicable to RMST; and
	•		RMST must comply with provisions that guarantee the long-term protection of all of the artifacts. These provisions include the creation by RMST of a trust and reserve fund (the “Trust Account”). The Trust Account will be irrevocably pledged to and held for the exclusive purpose of providing a performance guarantee for the maintenance and preservation of the Titanic collection for the public interest. The Company will pay into the Trust Account a minimum of twenty five thousand dollars ($25 thousand) for each future fiscal quarter until the corpus of such Trust Account equals five million dollars ($5 million). Though not required under the covenants and conditions, Company will make additional payments into the Trust Account as it deems appropriate consistent with its prior representations to the Court and sound fiscal operations.

Status of International Treaty Concerning the Titanic Wreck

The U.S. Department of State (the “State Department”) and the National Oceanic and Atmospheric Administration of the U.S. Department of Commerce (“NOAA”) are working together to implement an international treaty (the “Treaty”) with the governments of the United Kingdom, France and Canada concerning the Titanic wreck site. If implemented in this country, this treaty could affect the way the District Court monitors our Salvor-in-Possession rights to the Titanic. These rights include the exclusive right to recover artifacts from the wreck site, claim possession of and perhaps title to artifacts recovered from the site, and display recovered artifacts. Years ago we raised objections to the State Department regarding the participation of the U.S. in efforts to reach an agreement governing salvage activities with respect to the Titanic. The proposed Treaty, as drafted, did not recognize our existing Salvor-in-Possession rights to the Titanic. The United Kingdom signed the Treaty in November 2003, and the U.S. signed the Treaty in June 2004. For the Treaty to take effect, the U.S. must enact implementing legislation. As no implementing legislation has been passed, the Treaty currently has no binding legal effect.

The Company has worked with the U.S. government regarding several draft revisions to the government’s proposed legislation which would implement the Treaty. For years, the State Department and NOAA have been working together to implement the Treaty. For nearly as long the Company has opposed the passage of the implementing legislation out of concerns that it failed to protect the Company’s interests in the wreck site and failed to insure continued scientific and historic exploration.

In August, 2011, the State Department and NOAA resubmitted the draft legislation to Congress. RMST has worked with the U.S. government to develop a number of textual modifications to this proposed implementing legislation to address the Company’s concerns. RMST intends to propose its own legislation incorporating these textual modifications. RMST plans to support the passage of this revised implementing legislation into law. The Company believes that the passage of this legislation, as modified by RMST, will recognize the Company’s past and future role with regard to the wreck site.

Other Litigation

The Company is also from time to time party to collection actions to recover amounts owed by promoters and other parties, particularly international promoters and partners. In RMS Titanic, Inc. v. Citywest Productions and H.S.S. Trading as the Mansfield Group, we sued in Dublin, Ireland to collect approximately $1.3 million owed by a promoter who licensed and presented a Titanic exhibition in Dublin. We were successful in obtaining judgment against the parties for the full amount of the claim. During the proceedings, the defendants went into receivership, which is an insolvency process under the laws of Ireland. We have reserved 100% of the receivable on our balance sheet for the fiscal year ended February 28, 2011, and are currently seeking to enforce the judgment in Ireland. Recovery in this case is unlikely.

In April 2011, the Company filed suit in the U.S. District Court for the Northern District of Georgia against Serge Grimaux and his companies, including Serge Grimaux Presents, Inc. and 9104-5773 Quebec, Inc. The suit alleges that Grimeaux failed to pay over $800 thousand due and owing the Company under a series of license agreements pursuant to which Grimaux and his entities presented the Company’s Titanic and human anatomy exhibitions in venues throughout Canada. This case is in its very early stages. The Company has estimated a bad debt allowance for this receivable and has adjusted the receivable accordingly. Recovery in this case is uncertain. The net receivable balances are not material and are reflected in Accounts receivable, net of allowance for doubtful accounts in the Condensed Consolidated Balance Sheets.

On August 5, 2011, the Company filed suit in the U.S. District Court for the Southern District of New York against Gunther Von Hagens, and his company, Plastination Company, Inc. The suit alleges that Von Hagens and Plastination breached a settlement agreement with the Company, tortiously interfered with the Company’s business, conspired against the Company and engaged in unfair competition practices. These claims relate to information Von Hagens and Plastination provided to ABC News and other third-parties about the origin of the human anatomy specimens licensed by the Company and used in its human anatomy exhibitions. The Company has sued for unspecified damages. The case is in its very early stages and recovery is uncertain.

From time to time the Company is or may become involved in other legal proceedings that result from the operation of its exhibitions and business.

Settled Litigation

On July 30, 2009, Sports Immortals, Inc. and its principals, Joel Platt and Jim Platt (together, “Sports Immortals”), filed an action against the Company in the Circuit Court of the Fifteenth Judicial District in Palm Beach County, Florida for claims arising from their license agreement with the Company under which the Company obtained rights to present sports memorabilia exhibitions utilizing the Sports Immortals, Inc. collection. The plaintiffs allege that the Company breached the contract when the Company purported to terminate it in April of 2009, and they seek fees and stock warrant agreements required under the agreement. The Company filed its answer and counterclaims on September 7, 2009. Answering the complaint, the Company denied plaintiffs’ allegations and maintained that the Sports Immortals, Inc. license agreement was properly terminated. The Company counterclaimed against the plaintiffs for breach of contract, fraudulent inducement and misrepresentation, breach of the covenant of good faith and fair dealing, and violation of Florida’s deceptive and unfair practices act. On August 16, 2011, the Company and Sports Immortals entered into a Settlement and Release Agreement (the “Agreement”). In exchange for full settlement and release of all claims of Sports Immortals, pursuant to the Agreement the Company agreed to pay $475 thousand currently, $475 thousand on the first anniversary of settlement, and to exchange certain warrants previously issued to Jim Platt and Joel Platt for warrants with an exercise price set at the market price on the date of settlement of $1.82. An expense of $6 thousand for the exchange of these warrants is included in General and administrative expenses on the Condensed Consolidated Statements of Operations. In fiscal 2010, the Company accrued $167 thousand as an estimate of the cost to settle this litigation. An additional expense of $783 thousand is included in Litigation Settlement on the Condensed Consolidated Statements of Operations for the three and six months ended August 31, 2011. The $950 thousand settlement payable is reflected in Accounts payable and accrued liabilities on the Condensed Consolidated Balance Sheets. The first installment of the settlement agreement of $475 thousand was paid on September 7, 2011.

Proposed Legislation and Government Inquiries

On May 23, 2008, the Company entered into an Assurance of Discontinuance (the “Assurance”) with the Attorney General of the State of New York. The Assurance resolves the inquiry initiated by the Attorney General’s Office regarding our New York City exhibition, “Bodies...The Exhibition.” Subject to the provisions of the Assurance, the Company has continued to operate the exhibition in New York City. Although most of its requirements under the Assurance have now been concluded, the Company will continue to post certain disclosures regarding the sourcing of the specimens in the exhibition as long as that exhibition operates in New York City. The Company has voluntarily agreed to similar disclosures with the states of Washington, Missouri, and Oklahoma.

Legislatures in a few states have considered legislation or passed bills that would restrict our ability to present human anatomy exhibitions in their states, such as by banning human anatomy exhibitions, requiring a permit to present such an exhibition, or imposing restrictions on how or where such exhibitions could be presented. The Company cannot predict whether any such legislation will be adopted or, if adopted, how such legislation might affect its ability to conduct human anatomy exhibitions. Additional states could introduce similar legislation in the future. Any such legislation could prevent or impose restrictions on the Company’s ability to present our human anatomy exhibitions in the applicable states.

From time to time, the Company has or may receive requests and inquiries from governmental entities which result from the operation of our exhibitions and business. As a matter of policy, the Company will cooperate with any such inquiries.

Revenue Examinations

The Internal Revenue Service (“IRS”) is currently conducting an examination of the Company’s federal tax return for the fiscal year ended February 28, 2010. In addition to the review currently in process by the IRS, the Company is, at times, under review by various state revenue authorities.

The Company believes that adequate provisions for resolution of all contingencies, claims and pending litigation have been made for probable losses and that the ultimate outcome of these actions will not have a material adverse effect on the Company’s financial condition.

8. Purchase and Registration Rights Agreements

On May 20, 2011, the Company and Lincoln Park Capital Fund, LLC (“LPC”), entered into a Purchase Agreement (the “LPC Purchase Agreement”) and a Registration Rights Agreement (the “Registration Rights Agreement”), whereby the Company has the right to sell, at its sole discretion, to LPC up to $10 million of the Company’s common stock over a 36-month period (any such shares sold being referred to as the “Purchase Shares”). Under the Registration Rights Agreement, the Company agreed to file a registration statement with the SEC covering the Purchase Shares and the Commitment Shares (as defined below).

After the registration statement is declared effective, the Company generally will have the right, but not the obligation, over a 36-month period, to direct LPC to periodically purchase the Purchase Shares in specific amounts under certain conditions at the Company’s sole discretion. The purchase price for the Purchase Shares will be the lower of (i) the lowest trading price on the date of sale or (ii) the arithmetic average of the three lowest closing sale prices for the common stock during the 12 consecutive business days ending on the business day immediately preceding the purchase date. In no event, however, will the Purchase Shares be sold to LPC at a price of less than $1.00 per share.

In consideration for entering into the LPC Purchase Agreement, the Company issued to LPC 149,165 shares of common stock as an initial commitment fee (the “Initial Commitment Shares”) on May 25, 2011, and is required to issue up to 149,165 shares of common stock as additional commitment shares on a pro rata basis (the “Additional Commitment Shares”) as the Company directs LPC to purchase the Company’s shares under the Purchase Agreement over the term of the agreement. The LPC Purchase Agreement may be terminated by the Company at any time at the Company’s discretion without any cost to the Company. The proceeds that may be received by the Company under the LPC Purchase Agreement are expected to be used for general corporate purposes, including working capital.

Under the LPC Purchase Agreement, the Company has agreed that, subject to certain exceptions, it will not, during the term of the LPC Purchase Agreement, effect or enter into an agreement to effect any issuance of common stock or securities convertible into, exercisable for or exchangeable for common stock in a “Variable Rate Transaction,” which means a transaction in which the Company:

	•		issues or sells any debt or equity securities that are convertible into, exchangeable or exercisable for, or include the right to receive additional shares of common stock either (A) at a conversion price, exercise price or exchange rate or other price that is based upon and/or varies with the trading prices of or quotations for the shares of common stock at any time after the initial issuance of such debt or equity securities, or (B) with a conversion, exercise or exchange price that is subject to being reset at some future date after the initial issuance of such debt or equity security or upon the occurrence of specified or contingent events directly or indirectly related to our business or the market for the common stock; or
	•		enters into any agreement, including, but not limited to, an equity line of credit, whereby it may sell securities at a future determined price.

The Company has also agreed to indemnify LPC against certain losses resulting from its breach of any of its representations, warranties or covenants under the agreements with LPC.

9. Subsequent Events

Restructuring

The Company announced on September 29, 2011 that it intends to separate its operations into two separate operating divisions which will function as separate subsidiaries of Premier. Premier is undertaking this restructuring to better position the Company to pursue strategic alternatives and manage both businesses independently.

Premier’s business will be divided into both an exhibition management subsidiary and a content subsidiary. The content division will be the Company’s existing subsidiary, RMST, which holds all of the Company’s rights with respect to the Titanic assets and is the Salvor-in-Possession of the Titanic wreck site. These assets include title to all of the recovered artifacts in the Company’s possession, in addition to all of the intellectual property (video, photos, maps, etc.) related to the recovery of the artifacts and research of the ship. In addition, all of Premier’s collection and curatorial staff will be employed by the RMST subsidiary.

The Company will also form a new entity, Premier Exhibition Management (“PEM”), to manage all of the Company’s exhibition operations. This will include the operation and management of Premier’s Bodies, Titanic and Dialog in the Dark exhibitions. PEM will also pursue “fee for service” arrangements to manage content owned or licensed by third parties. All personnel not directly involved in the management of the Titanic artifacts will function as employees of the PEM subsidiary.

Appointment of Director

On September 21, 2011, Premier announced the appointment of Mr. Mark P. McGowan to the Board of the Directors of the Company. Mr. McGowan is the managing member of SAF Capital Management LLC and also currently serves as Chairman of the Board of CombiMatrix Corporation.

Lease Agreement for Warehouse Space for Artifacts and Other Exhibitry

The Company’s current lease for warehouse and lab space in Atlanta, Georgia for the conservation, conditioning and storage of artifacts and other exhibitry expires December 31, 2011. Other storage space has been rented on a month-to-month basis, in various locations, as needed. In order to consolidate storage and reduce related costs, on October 12, 2011 the Company entered into a lease agreement for approximately 48,536 square feet of warehouse and lab space in Atlanta, Georgia. For security purposes, we do not disclose the location of this property. The agreement is for a five year term with two additional options to extend for up to an additional ten years. Minimum annual rent for the first three years is $158 thousand, payable in equal monthly installments, and $167 thousand a year thereafter.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

This report contains information that may constitute “forward-looking statements.” Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to revenue growth, improvements to margin and earnings per share growth, and statements expressing general views about future operating results — are forward-looking statements. Management believes that these forward-looking statements are reasonable as and when made. However, such statements are dependent upon, and can be influenced by, a number of external variables over which management has little or no control, including but not limited to, general economic conditions, public tastes and demand, competition, the availability of venues, the results of certain legal matters described herein, governmental regulation and the efforts of co-sponsors and joint venture participants. As a result, caution should be taken not to place undue reliance on any such forward-looking statements. Our Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Forward-looking statements should not be relied upon as a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the performance that is ultimately achieved. As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements.

In this report, the terms “Premier Exhibitions, Inc.,” the “Company,” “Premier”, “we,” “us,” and “our” mean Premier Exhibitions, Inc., a Florida corporation and its subsidiaries. The condensed consolidated financial statements include the accounts of Premier, its wholly owned subsidiaries after the elimination of all significant intercompany accounts and transactions, and its consolidated joint venture.

Titanic Ventures Limited Partnership (“TVLP”), a Connecticut limited partnership, was formed in 1987 for the purposes of exploring the wreck of the Titanic and it’s surrounding oceanic areas. In May of 1993, R.M.S. Titanic, Inc. (“RMST”) entered into a reverse merger under which RMST acquired all of the assets and assumed all of the liabilities of TVLP and TVLP became a shareholder of RMST. In October of 2004, we reorganized and Premier Exhibitions, Inc. became the parent company of RMST and RMST became a wholly-owned subsidiary. Additional wholly-owned subsidiaries were established in order to operate the various domestic and international exhibitions of the Company.

You are urged to read the risk factors described in our Annual Report on Form 10-K for our fiscal year ended February 28, 2011 (“fiscal 2011”), as filed with the Securities and Exchange Commission. Except as required by law, we undertake no obligation to update publicly any forward-looking statement for any reason, even if new information becomes available. The following discussion should be read in conjunction with the unaudited condensed financial statements and notes appearing elsewhere herein and our Annual Report on Form 10-K for our fiscal year ended February 28, 2011.

Premier’s principal executive offices are located at 3340 Peachtree Road, NE, Suite 900, Atlanta, Georgia 30326 and the Company’s telephone number is (404) 842-2600. The Company is a Florida corporation and maintains websites located at www.prxi.com, www.rmstitanic.net, www.expeditiontitanic.com, www.bodiestheexhibition.com, www.bodiestickets.com, www.titanictix.com, www.bodiesrevealed.com, www.dialogtickets.com, and www.dialognyc.com. Information on Premier’s websites is not part of this report.

Overview

Premier Exhibitions, Inc. is in the business of presenting to the public museum-quality touring exhibitions around the world. Since the Company’s establishment, we have developed, deployed, and operated unique exhibition products that are presented to the public in exhibition centers, museums, and non-traditional venues. Income from exhibitions revenue is generated primarily through admission ticket sales, third-party licensing, sponsorships and merchandise sales.

As of August 31, 2011, we were configured to present three different types of exhibitions. The following table reflects the number of available exhibitions by type as of August 31, 2011:

		Stationary				Touring				Total
“Bodies...The Exhibition” and “Bodies Revealed”			3				6				9
“Titanic: The Artifact Exhibiton”			1				6				7
“Dialog in the Dark”			2				—				2
Total Exhibitions			6				12				18

Our touring exhibitions usually span four to six months. The stationary exhibitions are longer-term engagements which are located in New York, New York, Las Vegas, Nevada, and Atlanta, Georgia. We opened a new stationary “Dialog in the Dark” exhibit in New York City on August 20, 2011.

In addition to developing new content for future exhibitions, the Company continually evaluates its touring capacity and may expand or contract to suit the addressable market for its content.

We first became known for our Titanic exhibitions, which we conduct through our wholly-owned subsidiary RMST and which present the story of the ill-fated ocean liner, the RMS Titanic (the “Titanic”). The Titanic has captivated the imaginations of millions of people throughout the world since 1912 when she struck an iceberg and sank in the North Atlantic on her maiden voyage approximately 400 miles off the coast of Newfoundland. More than 1,500 of the 2,228 lives on board the Titanic were lost.

We own approximately 5,500 Titanic artifacts which we have the right to present at our exhibitions. In 1994, a federal district court declared us Salvor-in-Possession of the Titanic wreck and wreck site, and, as such, we have the exclusive right to recover objects from the Titanic wreck site. Through our explorations, we have obtained and are in possession of the largest collection of data, information, images and cultural materials associated with the Titanic shipwreck. We believe that our Salvor-in-Possession status puts us in the best position to provide for the archaeological, scientific and educational interpretation, public awareness, historical conservation and stewardship of the Titanic shipwreck. As of August 31, 2011 we were configured to operate 7 concurrent Titanic exhibitions, of which 6 were presented at venues and one touring show was idle during the second quarter of fiscal 2012.

In 2004, we diversified our exhibitions beyond the Titanic and into human anatomy by acquiring licenses that give us rights to present exhibitions of human anatomy sets, each of which contains a collection of whole human body specimens plus single human organs and body parts. As of August 31, 2011 we were configured to present 9 concurrent human anatomy exhibitions, of which 7 were presented at venues and two touring shows were idle during the second quarter of fiscal 2012. We plan to return one Bodies set used in two touring exhibits as the lease term expires during the third quarter of fiscal 2012. One of these touring exhibits has been in storage since April 2011, pending its return.

In 2008, we further expanded our exhibition portfolio when we entered into a long-term license agreement to present an exhibition series entitled “Dialog in the Dark.” Our “Dialog in the Dark” exhibitions are intended to provide visitors with an opportunity to experience the paradox of learning to “see” without the use of sight. Visitors are escorted through a series of galleries immersed in total darkness and challenged to perform tasks without the use of vision. As of August 31, 2011, we were configured to present two “Dialog in the Dark” exhibits in Atlanta, Georgia and New York, New York. Our “Dialog in the Dark” exhibit in New York City recently opened on August 20, 2011. Additional expansion is also under review.

In the year ended February 28, 2009 (“fiscal 2009”), the Company began to see a decline in attendance at both the Bodies and Titanic exhibitions, which adversely impacted earnings. Also, the Company spent significant capital pursuing new exhibition concepts that never materialized. By the end of fiscal 2009, with senior members of management leaving the Company and the Company under significant financial distress, shareholders voted to change the composition of the Board of Directors. In January of 2009, the new Board terminated the Chief Executive Officer, and installed new senior management.

During the year ended February 28, 2010 (“fiscal 2010”), the new Board and senior management began comprehensive efforts to turn around the profitability of the Company by restructuring the business and raising capital. Management reduced the size of the headquarters operations and began to rationalize the number of Bodies shows touring, reducing touring capacity in June of 2009 from 16 to 13 concurrent shows, and also negotiated the early termination of the Star Trek exhibition, eliminating three touring shows. Dialog in the Dark was scaled back to only one show installed long-term in Atlanta. These touring capacity adjustments were made to eliminate unprofitable shows, and bring capacity in line with the Company’s ability to keep shows touring profitably. The Company also issued convertible bonds worth $12.0 million in order to properly capitalize the business. Management also worked to mend or end relationships with trade partners that had become strained under the prior management, which in certain cases required significant working capital.

Management also created a process to evaluate and develop new content that can be used to create new touring exhibitions. Other more generic processes were implemented to support traditional business decisions ranging from human resources management to financial planning and analysis. Additionally, management began to strategize on ways to expand the Titanic model beyond the exhibition business to broaden the Company’s reach and to capitalize on the 100 year anniversary of the sinking of the Titanic in 2012.

In an effort to further stabilize the Company and grow, during fiscal 2010, management implemented a process designed to identify, quantify and manage the risk and returns associated with taking existing exhibitions into a given market and operating these exhibitions without museums or third party promoters. Management initially believed that self-operating exhibitions would be optimal as it would allow us to maintain more control of the exhibitions and would also allow us to retain 100 percent of the profit from the exhibitions as opposed to sharing that profit with a museum or promoter. Based on this strategy, the Company began to increase its self-operated exhibitions in fiscal 2010 and continued expansion into fiscal 2011. However, the Company experienced lower than anticipated attendance at its self-operating touring Bodies exhibitions in fiscal 2011. As the sole operator of the exhibitions, the Company had to bear the full cost of the exhibits, lowering gross margins and profits in fiscal 2011.

At the end of the third quarter of fiscal 2011, 11 of our 14 Bodies shows toured in largely self-operated, temporary exhibits at non-branded venues. Specimens used in these exhibits were leased or licensed and were made available to the Company for display at significant cost. With several of the licenses for these specimens expiring, and considering the recent attendance patterns, management determined the best option was to return the specimens to their owner, as the license agreements ended, and cease operating these exhibits. Based on this analysis and the impact that touring self-operating Bodies exhibitions had on the Company’s results of operations through the third quarter of fiscal 2011, in January 2011 the Company announced its intentions to discontinue its touring self-operated Bodies exhibitions. Going forward, the Company will focus on touring Bodies, as well as the Titanic exhibitions, Dialog in the Dark, and new content, primarily with promoters and museums. As a result of returning specimens the Company has significantly reduced its fixed operating lease costs. The majority of the Company’s remaining specimens available to tour have significantly lower costs. In connection with the reduction in Bodies touring capacity, the Company also embarked upon an aggressive reduction in general and administrative expenses.

The Company invested approximately $5.5 million of capital during fiscal 2011, due to the lack of historical investment in the core business and due to the scope and breadth of the Company’s initiatives at the time. This capital investment was primarily related to the 2010 expedition to the Titanic wreck site and the revitalization of certain exhibitions.

Exhibitions

“Titanic: The Artifact Exhibition”

By featuring the artifacts recovered from the wreck site, our exhibitions tell the Titanic’s story from construction through her sinking and discovery as well as the Company’s efforts to preserve the wreck site and conserve recovered artifacts. The artifacts are placed in historically correct re-creations of the significant rooms onboard the ship and are illuminated by moving stories of her passengers and crew. Approximately 23 million visitors have attended our Titanic exhibitions at venues throughout the world, including in the United States (“U.S.”), Canada, Czech Republic, Germany, Norway, France, Greece, Japan, Switzerland, Chile, Argentina, China, Mexico, Hungary, South Korea, Spain, Brazil, the United Kingdom, and Australia. During the second quarter of 2012, we presented 6 separate Titanic exhibitions at 8 venues. One touring Titanic show was idle during the second quarter of fiscal 2012.

Titanic Expeditions

In August 1987, TVLP contracted with the Institute of France for the Research and Exploration of the Sea (“IFREMER”) to conduct an expedition and dive to the wreck of the Titanic. Approximately 2,000 objects were recovered and 140 hours of video tape footage and an estimated seven thousand still photographs were taken during the course of the 32 dives in that original expedition. A French maritime tribunal subsequently conveyed to us title to these artifacts. In 1993, RMST acquired all of the assets and assumed all of the liabilities of TVLP. In July 2004, the U.S. District Court for the Eastern District of Virginia (the “District Court”) concluded that such conveyance by the French tribunal was not valid and sought to deprive us of title to these artifacts. We appealed that decision to the U.S. Court of Appeals for the Fourth Circuit (the “Appellate Court”). On January 31, 2006, the Court of Appeals reversed and vacated the ruling of the lower court. This decision reaffirmed the validity of our title to the approximately 2,000 artifacts recovered during the 1987 expedition.

We completed additional expeditions to the wreck of the Titanic in 1994, 1996, 1998, 2000 and 2004 recovering approximately 3,500 additional artifacts and additional video tape footage and still photographs. With the depth of the Titanic wreck approximately two and one-half miles below the surface of the North Atlantic Ocean, our ability to conduct expeditions to the Titanic has been subject to the availability of necessary research and recovery vessels and equipment for chartering by us from June to September, which is the “open weather window” for such activities.

2010 Expedition to Titanic Wreck Site

During August and September 2010, our wholly owned subsidiary RMST, as Salvor-In-Possession of the RMS Titanic (the “Titanic”) and its wreck site, conducted an expedition to the Titanic wreck site. RMST brought together an alliance of the world’s leading archaeologists, oceanographers and scientists together with U.S. governmental agencies to join RMST in the 2010 expedition to the wreck site and the post-expedition scientific study. This alliance included the Woods Hole Oceanographic Institution (“WHOI”), the Institute of Nautical Archaeology (“INA”), the National Oceanic Atmospheric Administration’s Office of the National Marine Sanctuaries (“NOAA/ONMS”), The National Park Service’s Submerged Resources Center (“NPS”) and the Waitt Institute. Never before had all of these entities partnered to work together on one project. While all of these parties worked together to participate in the expedition, RMST has sole legal ownership of the film footage, data, and other assets generated from the expedition.

While the general purpose of the expedition was to collect and interpret archeological and scientific data utilizing state-of-the-art high definition 2D and 3D cameras and sonar scanning equipment, the Company also planned and executed the expedition in order to create digital assets for commercial purposes, including a 2D documentary being produced and to be aired by a major cable network, a separate HD3D film featuring a tour of the bow and stern sections of the ship, and assets to be utilized in enhancing the Titanic exhibitions, as well as other applications. The collected data will also provide the basis for an archaeological site plan, and ultimately a long-term management plan for the Titanic wreck site.

We have capitalized $4.2 million of costs related to the expedition, discussed in more detail below, which have been allocated to specific assets as reflected in the following table (in thousands).

		August 31, 2011				Februrary 28, 2011
3D film		$	1,719			$	1,719
3D exhibitry			759				759
2D documentary			565				565
Gaming application			886				886
Expedition web point of presence			317				317
Total expedition costs capitalized			4,246				4,246
Less: Accumulated amortization			175				175
Accumulated depreciation			106				53
Expedition costs capitalized, net		$	3,965			$	4,018

In order to increase interest in the expedition, the Company established a central web point of presence for the expedition (ExpeditionTitanic.com), which will also continue to serve as the central site to convey the ongoing efforts to preserve the legacy of the Titanic. During the 2010 expedition, the website featured updates from the crew and other expedition participants, images of the wreck site, and photo/live feed updates that allowed visitors to the site to follow the expedition as it was in process. These features account for most of the capitalized website costs of $317 thousand, which were capitalized in accordance with ASC 350, “Intangibles — Goodwill and Other” (“ASC 350”), as they served as a significant draw to the website and also have future value as assets to be used in our exhibits and/or movies. The remaining capitalized website costs were for additional graphics, which were also capitalized in accordance with ASC 350. Website costs are depreciated on a straight-line basis, using a three year useful life. Depreciation expense related to the web point of presence totaled $26 thousand and $53 thousand for the three and six months ended August 31, 2011, respectively, and $53 thousand during fiscal 2011.

In addition, the Company capitalized an additional $3.9 million in costs related to the expedition, comprised of $562 thousand in general management costs and $3.3 million in ship charter costs, underwater gear, and filming costs. Costs directly related to the 2D film, 3D film, 3D exhibitry or gaming applications were separately ascribed to the respective assets; additional costs related to all four types of assets were allocated ratably based on the anticipated future revenue associated with the asset, based on the reasonable expectations of management.

Costs associated with the production of the 2D and 3D films and the development of 3D exhibitry were capitalized in accordance with ASC 926 “Entertainment — Films” (“ASC-926”), as they meet the definition of film costs. ASC 926-20 defines films costs as all direct negative costs incurred in the physical production of a film, as well as allocations of production overhead and capitalized interest in accordance with Topic 835 of ASC 926.

Costs incurred to charter the ship, ready it for the excursion, lease the requisite equipment, and hire the necessary expertise in the form of consultants and temporary labor were all required in order to prepare for and carry out the expedition and to create the film assets. Included in these costs is $1.7 million related to agreements with WHOI for optical services and the use of two autonomous underwater vehicles.

In addition, a significant project such as this requires management by a team of professionals, from the Expedition Leader to other individuals specializing in project management, legal and other specialties which were necessary to ensure that the expedition was conducted efficiently and effectively. A portion of the general management expenses that we capitalized is an allocation of production overhead, which, in accordance with ASC 926-20-25-2, includes an allocation of costs of the individuals with either exclusive or significant responsibility for the production of a film. For those individuals with a significant, but not an exclusive responsibility, we allocated their costs based on hours worked related to the expedition and tasks related to the development of the film versus hours worked on other matters. In addition, included in capitalized general management expenses are legal and public relations costs incurred associated with the creation of the digital assets.

The amortization period for the 3D film will be determined in accordance with the “Individual-Film-Forecast-Computation Method” as described in ASC 926. We will amortize film costs in the same ratio that current period actual revenue (numerator) bears to estimated remaining unrecognized ultimate revenue as of the beginning of the current fiscal year (denominator). The Company has estimated ultimate revenue for the 3D film, as defined by ASC 926, and the amortization period will be less than 10 years following the date of the film’s initial release or delivery of the first episode, if applicable. We have not yet determined this date.

The Company entered into an agreement with Lone Wolf Documentary Group to license its 2D video imagery for production as a documentary film. In exchange for these license rights, the Company received a payment of $250 thousand in the fourth quarter of fiscal 2011, and also has the right to certain back-end revenue sharing rights related to ultimate DVD sales, any merchandising and publishing sales, and international television licensing. As the Company has entered into an agreement to produce this film and has received its first payments under this agreement, the Company recorded an amortization charge of $175 thousand in the fourth quarter of fiscal 2011, as calculated over a five year life, based on the methodology outlined in ASC 926 described above. No amortization was recorded for the three or six months ended August 31, 2011, as the Company did not receive any 2D film revenue during these periods.

The costs associated with enhancing the exhibitions with 3D footage will be depreciated over a five year useful life using the straight-line method beginning with the date the asset is placed in service, in accordance with the Company’s policy for depreciation of assets used in its exhibits.

The Company engaged personnel to operate sonar and optical equipment during the expedition to image the bow and stern sections of the Titanic wreck site. This imagery is valuable for developing a full 2D and 3D rendering of the Titanic for various academic, media, and other entertainment uses, including incorporation of the imagery into a gaming application. Costs associated with the gaming application were capitalized in accordance with ASC 350, as the collection of the data and imagery represents an intangible asset. Upon sale or licensing of the data, the gaming application will be amortized over its useful life, as determined by the sale or licensing agreement, in accordance with ASC 350.

The web point of presence and 3D exhibitry assets are included in Property and equipment on the Condensed Consolidated Balance Sheets. The 3D film, 2D documentary, and gaming assets are included in Film and gaming assets on the Condensed Consolidated Balance Sheets.

Certain costs related to the expedition were expensed as incurred, and not included in the capitalized assets discussed above. Examples of these expenditures include costs to advertise the expedition, ongoing maintenance of the expedition web point of presence, certain legal and public relations fees, mapping and profiling of Titanic artifacts, and any management costs subsequent to the ship’s return in September 2010.

Science, Archaeology and Conservation Related to the Titanic and Titanic Artifacts

In addition to being important to our exhibition business, the Titanic is an important archaeological, historical and cultural site. In addition to the alliance brought together for the 2010 expedition described above, we have long standing relationships with several other archaeologists and conservators for services to aid in stewardship of the Titanic wreck site. Upon recovery from the Titanic wreck site, artifacts are in varying states of deterioration. Having been submerged in the ocean for almost 100 years, artifacts have been subjected to the corrosive effects of seawater. The conservation of all artifacts recovered from the wreck site of the Titanic is an extensive process that employs many techniques in order to stabilize them for display in our exhibitions. We also own and maintain an extensive database, together with digital and photographic archives, that establish, with certainty, the origin of the artifacts.

“Bodies...The Exhibition” and “Bodies Revealed”

We presently have the right to display multiple human anatomy sets, each of which contains a collection of whole human body specimens plus single human organs and body parts, which are known as “Bodies Revealed” and “Bodies...The Exhibition.” We secured the rights to produce these two types of human anatomy exhibitions through separate exhibition agreements. During the second quarter of 2012, we presented 7 separate Bodies exhibitions at 7 venues.

These specimens are assembled into anatomy-based exhibitions featuring preserved human bodies, organs and body parts to offer the public an opportunity to view the intricacies and complexities of the human body. The exhibitions include displays of dissected human bodies which are permanently preserved through a process called polymer preservation, also known as plastination. In essence, the bodies are drained of all fat and fluids, which are replaced with polymers such as silicone rubber, epoxy and polyester. This preserves the flesh and maintains its natural look. Skin from the bodies is removed, or partially removed, to reveal musculoskeletal, nervous, circulatory, and reproductive or digestive systems. The full body specimens are complimented by presentation cases of related individual organs and body parts, both healthy and diseased, that provide a detailed look into the elements that comprise each system of the body. Using more than 200 specimens, each exhibition follows a systems-based approach to human anatomy which examines the skeletal, muscular, nervous, digestive, respiratory, circulatory, urinary, integumentary (skin, sweat glands, hair, and nails), and reproductive systems.

Our full-body specimens and individual organs were obtained through plastination facilities mostly in China. The full body specimens are persons who lived in China and died from natural causes. Most of the bodies were unclaimed at death, and were ultimately delivered to medical schools for education and research. Where known, information about the identities, medical history and causes of death is kept strictly confidential. China has a large and highly competent group of anatomists and dissectors, who are essential to properly preparing these specimens for exhibition and educational purposes. In a number of cases, our medical director has been able to identify medical problems that were present in certain organs and, where appropriate, those organs were clearly labeled in the exhibitions. For example, an emphysema-diseased lung is displayed and identified, giving the visitors a visual understanding of the effects of the disease.

“Dialog in the Dark”

In 2008, we expanded our exhibition portfolio when we entered into a long-term license agreement to present an exhibition series entitled “Dialog in the Dark.” Our “Dialog in the Dark” exhibitions are intended to provide insight and experience to the paradox of learning to “see” without the use of sight. Small groups of visitors navigate this exhibition, with the help of blind or visually impaired guides, through a series of galleries immersed in total darkness and are challenged to perform tasks without the use of vision. We currently operate two “Dialog in the Dark” exhibits located in Atlanta, Georgia and New York, New York. Our New York City Dialog exhibition recently opened on August 20, 2011. Additional future expansion is also under review.

Other Exhibitions

On May 20, 2008 the Company entered into a License Agreement (the “Agreement”) with Playboy Enterprises International, Inc. (“Playboy”) for the right to present and promote new exhibitions related to the Playboy brand. We paid a $250 thousand license fee advance to Playboy under this agreement in May 2008, and agreed to pay certain additional advances through the five year term of the agreement. During fiscal 2011, we amended our May 2008 agreement to revise the payment due dates for $300 thousand of license fee advances due for each of calendar years 2010 and 2011 and to establish a $300 thousand license fee advance payable for each of calendar years 2013 and 2014, subject to a unilateral termination right to which the Company is entitled. The unilateral termination right requires the Company to pay a $300 thousand termination fee unless the termination right is exercised on or prior to August 31, 2011, in which case the Company would be entitled to apply the $300 thousand 2011 license fee advance against the termination fee that would otherwise be payable. The Company and S2BN Entertainment Corporation (“S2BN”) later agreed to jointly develop, design, and produce a Playboy exhibit, and S2BN agreed to reimburse 50 percent of the enumerated costs incurred related to the initial exhibit concept.

On August 25, 2011, the Company notified Playboy that the joint venture was terminating the Agreement pursuant to the unilateral termination right the Company had negotiated that included the waiver of the $300,000 termination fee otherwise payable, if the termination was effected prior to the end of August, 2011. While the Agreement provided that the joint venture would still owe Playboy a final license fee installment of $150,000 despite any such termination, the Company and S2BN also contended that Playboy had previously breached the License Agreement, and the joint venture accordingly reserved its rights to pursue all remedies and damages (which would include withholding any such final license fee installment). Due to the termination of the agreement with Playboy, the Company recorded an impairment charge of $217 thousand for Playboy licenses net of accumulated amortization. The Company also recorded an impairment charge of $141 thousand for construction in progress comprised of expenses incurred in the creation of the Playboy exhibit. The total impairment charge of $358 thousand is included in Impairment of intangibles and fixed assets on the Condensed Consolidated Statement of Operations for the three and six months ended August 31, 2011.

Due to the termination of the Agreement and the related impairments, S2BN’s investment in the joint venture through its payment of 50 percent of the costs of the potential exhibit, has been fully impaired. An impairment charge of $197 thousand is reflected in Net loss attributable to non-controlling interest on the Condensed Consolidated Statements of Operations for the three and six months ended August 31, 2011.

Disbursements for license fees and expenses related to the development of this exhibition are reflected in the table below, along with the corresponding reimbursements and balances due from S2BN (in thousands).

		Total				50% S2BN
		Costs				Portion
License fees paid		$	650			$	325
Expenses paid			190				95
Total			840				420
License fees reimbursed by S2BN							(275	)
Expenses reimbursed by S2BN							(93	)
Receivable balance at February 28, 2011							52
Fiscal 2012 activity:
License fees paid			50				25
Expenses paid			—				—
Total			50				25
License fees reimbursed by S2BN							(75	)
Expenses reimbursed by S2BN							(2	)
Receivable balance at August 31, 2011						$	—

We intend to acquire, develop and present additional new exhibitions for presentation in the future, including exhibitions both related and unrelated to our currently ongoing exhibitions.

Merchandising

We earn revenue from the sale of merchandise, such as apparel, posters and Titanic-related jewelry (some of which utilizes coal we have recovered from the shipwreck). In addition, we also publish exhibition catalogs and provide ancillary services such as audio tours and photographs, which are sold at our exhibition gift shops. We intend to continue to focus on merchandising activities at all our exhibition locations to increase revenue per attendee and our margins on these sales. During the second quarter of fiscal 2011 we launched an e-commerce website that allows us to sell merchandise related to our shows over the internet.

Information Regarding Exhibitions Outside the United States

Our exhibitions tour regularly outside the U.S. Approximately 19% of our revenues and 20% of attendance for the quarter ended August 31, 2011 compared with 15% and 48%, respectively for the quarter ended August 31, 2010 resulted from exhibition activities outside the U.S. Many of our financial arrangements with our international trade partners are based upon foreign currencies, which exposes the Company to the risk of currency fluctuations between the U.S. dollar and the currencies of the countries in which our exhibitions are touring.

Results of Operations

The Quarter Ended August 31, 2011 Compared to the Quarter Ended August 31, 2010

An analysis of our condensed consolidated statements of operations for the three months ended August 31, 2011 and 2010, with percent changes, follows:

		Analysis of Condensed Consolidated Statements of Operations
										Percent Change
										2011
		August 31,				August 31,				vs.
		2011				2010				2010
		(In thousands except percentages and per share data)
Revenue		$	8,215			$	13,710				(40.1)	%
Cost of revenue (exclusive of depreciation and amortization)			4,689				8,778				(46.6)	%
Gross profit			3,526				4,932				(28.5)	%
Gross profit as a percent of revenue			42.9	%			36.0	%
Operating expenses			5,502				5,147				6.9	%
Loss from operations			(1,976	)			(215	)			819.1	%
Other income			7				8				(12.5)	%
Loss before income tax			(1,969	)			(207	)			851.2	%
Provision for income taxes			(39	)			(29	)			34.5	%
Effective tax rate			2.0	%			14.0	%
Net loss			(2,008	)			(236	)			750.8	%
Less: Net loss attributable to non-controlling interest			214				56				282.1	%
Net loss attributable to the shareholders of Premier		$	(1,794	)		$	(180	)			896.7	%
Net loss per share:
Basic loss per share		$	(0.04	)		$	(0.00	)
Diluted net loss per share		$	(0.04	)		$	(0.00	)

Revenue. During the quarter ended August 31, 2011, total revenue decreased by $5.5 million or 40.1% to $8.2 million compared to the same quarter of last year, as reflected in the following table.

		Revenue (in thousands)
		Three Months Ended
		August 31,
		2011				2010
Exhibition Revenue
Admissions revenue		$	6,600			$	11,022
Non-refundable license fees for current exhibitions			738				1,619
Total Exibition revenue			7,338				12,641
Merchandise and Other			877				1,069
Total Revenue		$	8,215			$	13,710
Key Non-financial Measurements
Number of venues presented			17				21
Operating days			1,099				1,757
Attendance (in thousands)			498				1,176
Average attendance per operating day			453				669

Exhibition revenue decreased by $5.3 million to $7.3 million mainly driven by the decline in the number of exhibitions from 21 in the second quarter of fiscal 2011 as compared to 17 in the second quarter of fiscal 2012. With fewer exhibitions presented the Company experienced a corresponding decline in attendance from 1,176,184 in the second quarter of fiscal 2011 to 497,547 in the second quarter of fiscal 2012. This decrease in exhibitions and attendance was largely related to the decision to close many of the Company’s touring self-run Bodies exhibitions in late fiscal 2011 and the first quarter of fiscal 2012. Revenue from self-run exhibitions was 80% of revenue in the second quarter of fiscal 2012, compared to 81% of revenue for the second quarter of fiscal 2011. The Company’s revenue from self-run exhibitions was comprised of 89% stationary exhibits and 11% of touring exhibits for the second quarter of fiscal 2012, as compared to 62% stationary exhibits and 38% touring exhibits for the second quarter of fiscal 2011.

Merchandise and other revenue decreased $0.2 million or 18% to $0.9 million for the quarter ended August 31, 2011. This decrease is also driven by the decline in attendance due to fewer exhibitions presented during the second quarter of fiscal 2012 as compared to the same period of prior year. However, the decline in merchandise revenue of 18% was substantially lower than the decline in admissions revenue of 40%, reflecting efforts made to improve the merchandise product mix and higher sales to exhibition customers.

Cost of revenue. During the quarter ended August 31, 2011, total cost of revenue decreased by $4.1 million or 47% to $4.7 million compared to the same quarter of last year, as reflected in the following table.

		Cost of Revenue
		(in thousands, except percentages)
		Three Months Ended								Percent Change
										2011
		August 31,				August 31,				vs.
		2011				2010				2010
Exhibition costs
Production		$	91			$	968				(90.6	)%
Operating Expenses			2,697				4,617				(41.6	)%
Marketing			1,606				2,895				(44.5	)%
			4,394				8,480				(48.2	)%
Exhibition expense as percent of exhibition revenue			59.9	%			67.1	%
Cost of merchandise			295				298				(1.0	)%
Cost of merchandise as percent of merchandise revenue			33.6	%			27.9	%
Total		$	4,689			$	8,778				(46.6	)%
Cost of revenue as a percent of total revenue			57.1	%			64.0	%

Our exhibition costs of $4.4 million decreased 48%, or $4.1 million, compared to the same quarter of last year, due to the closure of certain of the Company’s touring Bodies self-run exhibitions. As the Company reduced these exhibitions, the costs that it bore for production, operations and marketing declined accordingly.

Cost of merchandise as a percent of merchandise revenue increased from 28% in the second quarter of fiscal 2011 to 34% in the second quarter of fiscal 2012 primarily due to slightly higher cost of the improved mix of merchandise offered.

Gross profit. During the quarter ended August 31, 2011, our total gross profit decreased by $1.4 million, comprised of a decline in exhibition gross profit of $1.2 million and a decline in merchandise gross profit of $0.2 million. Both declines were primarily due to a decrease in the number of exhibitions from 21 in the second quarter of fiscal 2011 as compared to 17 in the second quarter of fiscal 2012.

Operating expenses. Overall operating expense increased by $0.4 million driven by the termination of our License Agreement with Playboy. As such, we recorded an impairment charge of $217 thousand for Playboy licenses net of accumulated depreciation and an impairment charge of $141 thousand for construction in progress comprised of expenses incurred in the creation of the Playboy exhibit. Of the total impairment of $358 thousand, $197 thousand was allocated to the non-controlling interest, as discussed below, and therefore the net impact of the impairment to Premier is $161 thousand.

Additionally, on August 16, 2011, we entered in to an agreement to fully settle all claims of Sports Immortals against the Company. The agreement calls for a cash payment of $950 thousand. As we had previously accrued $167 thousand for this legal action in fiscal 2010, we recorded an additional $783 thousand of expense in the second quarter of fiscal 2012.

Offsetting the impairment and litigation expense, our general and administrative expenses decreased by $0.5 million to $3.4 million in the second quarter of fiscal 2012, compared to the same period of fiscal 2011. This decrease was primarily due to a reduction in rent and other office expenses of $0.1 million as part of an overall effort to reduce expenses. In addition, accounting and other professional fees declined by $0.4 million, as the Company’s status as a smaller reporting company has reduced certain accounting requirements and we have reduced our need for external consultants and other professionals.

Our depreciation and amortization expense in the second quarter of fiscal 2012 decreased $0.3 million to $1.0 million. The decrease is primarily attributable to assets that have been fully depreciated or amortized.

Income (loss) from operations. Our loss from operations increased by $1.8 million to ($2.0) million in the second quarter of fiscal 2012 as compared to ($215) thousand for the second quarter of fiscal 2011. The increased loss was mainly due to a $1.4 million reduction in gross profit related to fewer exhibitions, as well as one-time charges of $0.8 million for litigation settlement expense and $0.4 million for intangible and fixed asset impairments. These losses were partially offset by a $0.5 million decline in general and administrative expenses and a $0.3 million decline in amortization and depreciation expense.

Provision for income taxes. Our provision for income taxes for the three months ended August 31, 2011 was $39 thousand versus $29 thousand for the same period in the prior year. The provision for income taxes for the second quarter of fiscal 2012 mainly related to foreign tax expense for our London Titanic exhibition, whereas the provision for income taxes for the second quarter of fiscal 2012 was primarily due to state taxes in states where we do not have the benefit of net operating loss caryforwards. The Company currently has operating losses that are being carried forward and offset most of its current taxable income for U.S. federal income tax purposes.

Net income (loss). We realized a net loss of $(2.0) million for the second quarter of fiscal 2012 as compared to a net loss of ($236) thousand for the same period last year, primarily due to the increase in our loss from operations of $1.8 million as outlined above.

Net income (loss) attributable to non-controlling interest. The consolidated joint venture generated a loss of $214 thousand for the second quarter of fiscal 2012 as compared to a loss of $56 thousand for the same period last year. The increase in the loss of $158 thousand is mainly due to the $197 thousand impact of the impairment of the Playboy license fee advances and expenses incurred in the development of the Playboy exhibit, due to the termination of the License Agreement with Playboy in the second quarter of fiscal 2012. The impairment was partially offset by $39 thousand of lower amortization expense of the Playboy license fee advances, as certain of them were fully amortized during fiscal 2011.

Income (loss) per share. Basic and diluted loss per common share for the quarters ended August 31, 2011 and August 31, 2010 was $(0.04) and $(0.00), respectively. The basic and fully diluted weighted average shares outstanding for the three months ended August 31, 2011 and 2010 were as follows:

		Three Months Ended August 31,
		2011				2010
Basic weighted-average shares outstanding			47,415,123				46,853,678
Effect of dilutive stock options and warrants			—				—
Diluted weighted-average shares outstanding			47,415,123				46,853,678

The Six Months Ended August 31, 2011 Compared to the Six Months Ended August 31, 2010

An analysis of our condensed consolidated statements of operations for the six months ended August 31, 2011 and 2010, with percent changes, follows:

		Analysis of Condensed Consolidated Statements of Operations
										Percent Change
										2011
		August 31,				August 31,				vs.
		2011				2010				2010
		(In thousands except percentages and per share data)
Revenue		$	17,940			$	24,771				(27.6	)%
Cost of revenue (exclusive of depreciation and amortization)			8,875				15,096				(41.2	)%
Gross profit			9,065				9,675				(6.3	)%
Gross profit as a percent of revenue			50.5	%			39.1	%
Operating expenses			9,969				11,409				(12.6	)%
Income (loss) from operations			(904	)			(1,734	)			(47.9	)%
Other income			14				19				(26.3	)%
Loss before income tax			(890	)			(1,715	)			(48.1	)%
Provision for income taxes			(39	)			(41	)			(4.9	)%
Effective tax rate			4.4	%			2.4	%
Net loss			(929	)			(1,756	)			(47.1	)%
Less: Net loss attributable to non-controlling interest			239				89				168.5	%
Net loss attributable to the shareholders of Premier		$	(690	)		$	(1,667	)			(58.6	)%
Net loss per share:
Basic income (loss) per share		$	(0.01	)		$	(0.04	)
Diluted net income (loss) per share		$	(0.01	)		$	(0.04	)

Revenue. During the six months ended August 31, 2011, total revenue decreased by $6.8 million or 28% to $17.9 million compared to the same period of last year, as reflected in the following table.

		Revenue (in thousands)
		Six Months Ended
		August 31,
		2011				2010
Exhibition Revenue
Admissions revenue		$	14,213			$	20,118
Non-refundable license fees for current exhibitions			1,797				2,756
Total Exibition revenue			16,010				22,874
Merchandise and Other			1,930				1,897
Total Revenue		$	17,940			$	24,771
Key Non-financial Measurements
Number of venues presented			20				26
Operating days			2,312				3,071
Attendance (in thousands)			1,166				1,930
Average attendance per operating day			505				622

Exhibition revenue decreased by $6.9 million or 30% to $16.0 million mainly due to the decline in the number of exhibitions from 26 presented during the six months ended August 31, 2010 as compared to 20 presented during the six months ended August 31, 2011. With fewer exhibitions presented, the Company experienced a corresponding decline in attendance from 1,930,059 for the six months ended August 31, 2010 to 1,166,494 for the six months ended August 31, 2011. This decrease in exhibitions and attendance was largely related to the decision to close many of the Company’s touring self-run Bodies exhibitions in late fiscal 2011 and the first quarter of fiscal 2012. Revenue from self-run exhibitions was 78% of revenue for the six months ended August 31, 2011, compared to 84% of revenue for the six months ended August 31, 2010. The Company’s revenue from self-run exhibitions was comprised of 85% stationary exhibits and 15% of touring exhibits for the six months ended August 31, 2011, as compared to 62% stationary exhibits and 38% touring exhibits for the six months ended August 31, 2010.

Merchandise and other revenue remained flat at $1.9 million for the six months ended August 31, 2011 even though attendance declined by 40%, reflecting efforts made to improve the merchandise product mix and higher sales to exhibition customers.

Cost of revenue. During the six months ended August 31, 2011, total cost of revenue decreased by $6.2 million or 41% to $8.9 million compared to the same period of last year, as reflected in the following table.

		Cost of Revenue
		(in thousands, except percentages)
		Six Months Ended								Percent Change
		August 31,				August 31,				2011 vs.
		2011				2010				2010
Exhibition costs
Production		$	458			$	1,735				(73.6	)%
Operating Expenses			5,561				8,181				(32.0	)%
Marketing			2,223				4,680				(52.5	)%
			8,242				14,596				(43.5	)%
Exhibition expense as percent of exhibition revenue			51.5	%			63.8	%
Cost of merchandise			633				500				26.6	%
Cost of merchandise as percent of merchandise revenue			32.8	%			26.4	%
Total		$	8,875			$	15,096				(41.2	)%
Cost of revenue as a percent of total revenue			49.5	%			60.9	%

Our exhibition costs of $8.2 million decreased 44%, or $6.4 million, compared to the same period of the prior year, due to the closure of certain of the Company’s touring Bodies self-run exhibitions. As the Company reduced these exhibitions, the costs that it bore for production, operations and marketing declined accordingly. In addition, we have undertaken aggressive cost containment efforts for our remaining self-run exhibitions.

Cost of merchandise as a percent of merchandise revenue increased from 26% for the six months ended August 31, 2010 to 33% for the six months ended August 31, 2011 primarily due to slightly higher cost of the improved mix of merchandise offered.

Gross profit. During the six months ended August 31, 2011, our total gross profit decreased by $0.6 million or 6%, comprised of a decline in exhibition gross profit of $0.5 million and a decline in merchandise gross profit of $0.1 million. Both declines were primarily due to a decrease in the number of exhibitions from 26 during the six months ended August 31, 2011 as compared to 20 in the same period of the prior fiscal year. Our gross profit decreased primarily due to lower revenue generated from fewer exhibitions. However, due to aggressive cost containment efforts for our remaining self-run exhibitions, we were able to reduce costs by 41%, mitigating most of the 30% decline in revenue.

Operating expenses. Overall operating expense decreased by $1.4 million driven by the decline in general and administrative expenses, partially offset by the impact of the termination of our License Agreement with Playboy. Due to the termination of the License Agreement, we recorded an impairment charge of $217 thousand for Playboy licenses net of accumulated depreciation and an impairment charge of $141 thousand for construction in progress comprised of expenses incurred in the creation of the Playboy exhibit. Of the total impairment of $358 thousand, $197 thousand was allocated to the non-controlling interest, as discussed below, and therefore the net impact of the impairment to Premier is $161 thousand.

Additionally, on August 16, 2011, we entered in to an agreement to fully settle all claims of Sports Immortals against the Company. The agreement calls for a cash payment of $950 thousand. As we had previously accrued $167 thousand for this legal action in fiscal 2010, we recorded an additional $783 thousand of expense in the second quarter of fiscal 2012.

Offsetting the impairment and litigation expense, our general and administrative expenses decreased by $2.1 million to $6.9 million for the six months ended August 31, 2011, compared to the same period of fiscal 2011. This decrease was primarily due to $0.5 million of lower compensation and benefits expense due to the reduction in administrative personnel required to support fewer exhibitions. The Company also reduced its travel costs by $0.4 million and reduced its rent and other office expenses by $0.3 million as part of an overall effort to reduce expenses. In addition, accounting and other professional fees declined by $1.0 million, as the Company’s status as a smaller reporting company has reduced certain accounting requirements and we have reduced our need for external consultants and other professionals.

Our depreciation and amortization expenses for the six months ended August 31, 2011 decreased $0.5 million to $2.0 million. The decrease is primarily attributable to assets that have been fully depreciated or amortized.

Income (loss) from operations. Our loss from operations declined by $0.8 million to ($0.9) million for the six months ended August 31, 2011 as compared to ($1.7) million for the six months ended August 31, 2010. This decline was mainly due to lower general and administrative expenses of $2.1 million and lower depreciation and amortization expense of $0.5 million, which more than offset the one-time impairment charge of $0.4 million and litigation settlement expense of $0.8 million, as well as the decline in gross profit of $0.6 million.

Provision for income taxes. Our provision for income taxes for the six months ended August 31, 2011 was $39 thousand versus $41 thousand for the same period in the prior year. The provision for income taxes for the six months ended August 31, 2011 mainly related to foreign tax expense for our London Titanic exhibition, whereas the provision for income taxes for the six months ended August 31, 2010 was primarily due to state taxes in states where we do not have the benefit of net operating loss caryforwards. The Company currently has operating losses that are being carried forward and offset most of its current taxable income for U.S. federal income tax purposes.

Net income (loss). We realized a net loss of ($0.9) million for the six months ended August 31, 2011 as compared to a net loss of ($1.8) million for the same period of the prior year. The decline in net loss of $0.8 million was primarily due to the decline in loss from operations of $0.8 million, as outlined above.

Net income (loss) attributable to non-controlling interest. The consolidated joint venture generated a loss of $239 thousand for the six months ended August 31, 2011 as compared to a loss of $89 thousand for the same period last year. The increase in the loss of $150 thousand is mainly due to the $197 thousand impact of the impairment of the Playboy license fee advances and expenses incurred in the development of the Playboy exhibit, due to the termination of the License Agreement with Playboy in the second quarter of fiscal 2012. The impairment was partially offset by $42 thousand of lower amortization expense of the Playboy license fee advances, as certain of them were fully amortized during fiscal 2011.

Income (loss) per share. Basic and diluted loss per common share for the six months ended August 31, 2011 and August 31, 2010 was $(0.01) and $(0.04), respectively. The basic and fully diluted weighted average shares outstanding for the six months ended August 31, 2011 and 2010 were as follows:

		Six Months Ended August 31,
		2011				2010
Basic weighted-average shares outstanding			47,328,827				46,801,472
Effect of dilutive stock options and warrants			—				—
Diluted weighted-average shares outstanding			47,328,827				46,801,472

Liquidity and Capital Resources

The following tables reflect selected information about our cash flows during the six months ended August 31, 2011 and 2010 and selected balance sheet data as of August 31, 2011 and February 28, 2011 (in thousands):

Liquidity

Selected cash flow information:

		Six Months Ended August 31,
		2011				2010
Net cash provided by (used in) operating activities		$	1,108			$	(1,960	)
Net cash used in investing activities			(806	)			(3,517	)
Net cash provided by financing activities			8				24
Effects of exchange rate changes on cash and cash equivalents			20				(77	)
Net increase (decrease) in cash and cash equivalents		$	330			$	(5,530	)

Selected balance sheet data:

		As of
		August 31,				February 28,
		2011				2011
Cash and cash equivalents		$	4,094			$	3,764
Certificates of deposit and other investments			807				807
Working capital			1,972				1,171
Total assets			29,379				31,581
Total shareholders’ equity			19,339				19,631

Operating Activities.

For the six months ended August 31, 2011, cash provided by operations was $1.1 million, compared to cash used in operations of ($2.0) million for the six months ended August 31, 2010.

The following table sets forth our working capital (current assets less current liabilities) balances and our current ratio (current assets/current liabilities) at August 31, 2011 and February 28, 2011.

		As of
		August 31, 2011				February 28, 2011
Working capital (in thousands)			1,972				1,171
Current ratio			1.28				1.14

Investing Activities. Cash used in investing activities was ($806) thousand for the six months ended August 31, 2011 compared to ($3.5) million for the six months ended August 31, 2010. Of the cash used by investing activities, $910 thousand and $728 thousand for the six months ended August 31, 2011 and 2010, respectively, was used to purchase property and equipment. In addition for the six months ended August 31, 2010, the Company expended $2.6 million for its Titanic expedition and $492 thousand for the purchase of exhibition licenses. This cash outflow was partially offset by cash provided by the non-controlling interest in the Company’s consolidated joint venture of $77 thousand and $274 thousand for the six months ended August 31, 2011 and 2010, respectively.

Financing Activities. Cash provided by financing activities was $8 thousand for the six months ended August 31, 2011 compared to $24 thousand for the six months ended August 31, 2010. Cash provided by financing for both periods related to proceeds from stock option exercises.

Capital Resources

Purchase and Registration Rights Agreements

On May 20, 2011, the Company and Lincoln Park Capital Fund, LLC (“LPC”), entered into a Purchase Agreement (the “LPC Purchase Agreement”) and a Registration Rights Agreement (the “Registration Rights Agreement”), whereby the Company has the right to sell, at its sole discretion, to LPC up to $10 million of the Company’s common stock over a 36-month period (any such shares sold being referred to as the “Purchase Shares”). Under the Registration Rights Agreement, the Company agreed to file a registration statement with the SEC covering the Purchase Shares and the Commitment Shares (as defined below).

After the registration statement is declared effective, the Company will generally have the right, but not the obligation, over a 36-month period, to direct LPC to periodically purchase the Purchase Shares in specific amounts under certain conditions at the Company’s sole discretion. The purchase price for the Purchase Shares will be the lower of (i) the lowest trading price on the date of sale or (ii) the arithmetic average of the three lowest closing sale prices for the common stock during the 12 consecutive business days ending on the business day immediately preceding the purchase date. In no event, however, will the Purchase Shares be sold to LPC at a price of less than $1.00 per share.

In consideration for entering into the LPC Purchase Agreement, the Company issued to LPC 149,165 shares of common stock as an initial commitment fee (the “Initial Commitment Shares”) on May 25, 2011, and is required to issue up to 149,165 shares of common stock as additional commitment shares on a pro rata basis (the “Additional Commitment Shares”) as the Company directs LPC to purchase the Company’s shares under the Purchase Agreement over the term of the agreement. The LPC Purchase Agreement may be terminated by the Company at any time at the Company’s discretion without any cost to the Company. The proceeds that may be received by the Company under the LPC Purchase Agreement are expected to be used for general corporate purposes, including working capital.

Under the LPC Purchase Agreement, the Company has agreed that, subject to certain exceptions, it will not, during the term of the LPC Purchase Agreement, effect or enter into an agreement to effect any issuance of common stock or securities convertible into, exercisable for or exchangeable for common stock in a “Variable Rate Transaction,” which means a transaction in which the Company:

	•		issues or sells any debt or equity securities that are convertible into, exchangeable or exercisable for, or include the right to receive additional shares of common stock either (A) at a conversion price, exercise price or exchange rate or other price that is based upon and/or varies with the trading prices of or quotations for the shares of common stock at any time after the initial issuance of such debt or equity securities, or (B) with a conversion, exercise or exchange price that is subject to being reset at some future date after the initial issuance of such debt or equity security or upon the occurrence of specified or contingent events directly or indirectly related to our business or the market for the common stock; or
	•		enters into any agreement, including, but not limited to, an equity line of credit, whereby it may sell securities at a future determined price.

The Company has also agreed to indemnify LPC against certain losses resulting from its breach of any of its representations, warranties or covenants under the agreements with LPC.

Capital requirements. We believe that our expected cash flows from operations together with our existing cash will be sufficient to meet our anticipated cash needs for working capital requirements, debt obligations and capital expenditures for the next 12 months. If cash generated from operations with our existing cash is insufficient to satisfy our liquidity requirements, we may obtain financing pursuant to the Lincoln Park Capital agreements described above, or we may seek additional financing, which could include the issuance of equity or debt securities. The sale of equity or convertible debt securities could result in additional dilution to our shareholders. Additional indebtedness would result in increased fixed obligations and could result in operating covenants that would restrict our operations. We cannot assure that financing will be available in amounts or on terms acceptable to us, or at all.

Contractual Obligations

During the six months ended August 31, 2011, there have been no material changes to our contractual obligations as disclosed in our Annual Report filed on Form 10-K for our fiscal year ended February 28, 2011 other than the changes noted below.

Lease Agreement for Warehouse Space for Artifacts and Other Exhibitry

The Company’s current lease for warehouse and lab space in Atlanta, Georgia for the conservation, conditioning and storage of artifacts and other exhibitry expires December 31, 2011. Other storage space has been rented on a month-to-month basis, in various locations, as needed. In order to consolidate storage and reduce related costs, on October 12, 2011 the Company entered into a lease agreement for approximately 48,536 square feet of warehouse and lab space in Atlanta, Georgia. For security purposes, we do not disclose the location of this property. The agreement is for a five year term with two additional options to extend for up to an additional ten years. Minimum annual rent for the first three years is $158 thousand, payable in equal monthly installments, and $167 thousand a year thereafter.

Off-Balance Sheet Arrangements

We have no off-balance sheet financial arrangements.

Critical Accounting Policies

There have been no material changes to our critical accounting policies as disclosed in our Annual Report filed on Form 10-K for our fiscal year ended February 28, 2011.

Recent Accounting Pronouncements

Recently Adopted

In October 2009, the FASB issued new accounting guidance related to multiple-deliverable revenue arrangements, which requires an entity to allocate consideration at the inception of an arrangement to all of its deliverables based on their relative selling prices. This guidance eliminates the use of the residual method of allocation and requires allocation using the relative-selling-price method in all circumstances in which an entity recognizes revenue for an arrangement with multiple deliverables. The guidance is effective for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. The Company adopted the guidance effective March 1, 2011 and is applying it prospectively. The adoption of this guidance did not have a material effect on our financial position or results of operations.

Recently Issued

Presentation of Comprehensive Income

In June 2011, the FASB issued new accounting guidance related to the presentation of other comprehensive income (“OCI”). This guidance eliminates the option to present components of OCI as part of the statement of changes in shareholders’ equity, which is the option that the Company currently uses to present OCI. The guidance allows for a one-statement or two-statement approach, outlined as follows:

	•		One-statement approach: Present the components of net income and total net income, the components of OCI and a total for OCI, along with the total of comprehensive income in a single continuous statement.
	•		Two-statement approach: Present the components of net income and total net income in the statement of net income. A statement of OCI would immediately follow the statement of net income and include the components of OCI and a total for OCI, along with the total of comprehensive income

The guidance also requires an entity to present on the face of the financial statements any reclassification adjustments for items that are reclassified from OCI to net income. The guidance is effective for interim and annual periods beginning after December 15, 2011. The adoption of this guidance will not have an effect on the Company’s financial position or results of operations, but will only impact how certain information related to OCI is presented in the financial statements.

Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs

In May 2011, the FASB issued amendments to its accounting guidance related to fair value measurements in order to more closely align its disclosure requirements with those in International Financial Reporting Standards (“IFRS”). This guidance clarifies the application of existing fair value measurement and disclosure requirements and also changes certain principles or requirements for measuring fair value or for disclosing information about fair value measurements. The guidance is effective for interim and annual periods beginning after December 15, 2011. The adoption of this guidance is not expected to have a material effect on the Company’s financial position or results of operations.

Item 4. Controls and Procedures.

Under the supervision and with the participation of our management, including our President and Chief Executive Officer and our Chief Financial Officer, our management has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on this evaluation, our President and Chief Executive Officer and our Chief Financial Officer concluded that, as of the end of the period covered by this Quarterly Report on Form 10-Q, our disclosure controls and procedures were effective to ensure that information required to be disclosed in the reports that we file or submit under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and is accumulated and communicated to our management, including our President and Chief Executive Officer and our Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

There have been no changes in our internal control over financial reporting during the period covered by this Quarterly Report on Form 10-Q that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II — OTHER INFORMATION

Information presented in PART I of this FORM 10-Q is incorporated herein by reference.

Item 1. Legal Proceedings.

During the six months ended August 31, 2011, there were no material changes to the legal proceedings discussion in our Annual Report on Form 10-K for the year ended February 28, 2011 other than the changes noted below.

Sports Immortals, Inc.

On July 30, 2009, Sports Immortals, Inc. and its principals, Joel Platt and Jim Platt (together, “Sports Immortals”), filed an action against the Company in the Circuit Court of the Fifteenth Judicial District in Palm Beach County, Florida for claims arising from their license agreement with the Company under which the Company obtained rights to present sports memorabilia exhibitions utilizing the Sports Immortals, Inc. collection. The plaintiffs allege that the Company breached the contract when the Company purported to terminate it in April of 2009, and they seek fees and stock warrant agreements required under the agreement. The Company filed its answer and counterclaims on September 7, 2009. Answering the complaint, the Company denied plaintiffs’ allegations and maintained that the Sports Immortals, Inc. license agreement was properly terminated. The Company counterclaimed against the plaintiffs for breach of contract, fraudulent inducement and misrepresentation, breach of the covenant of good faith and fair dealing, and violation of Florida’s deceptive and unfair practices act. On August 16, 2011, the Company and Sports Immortals entered into a Settlement and Release Agreement (the “Agreement”). In exchange for full settlement and release of all claims of Sports Immortals, pursuant to the Agreement the Company agreed to pay $475 thousand currently, $475 thousand on the first anniversary of settlement, and to exchange certain warrants previously issued to Jim Platt and Joel Platt for warrants with an exercise price set at the market price on the date of settlement of $1.82. An expense of $6 thousand for the exchange of these warrants is included in General and administrative expenses on the Condensed Consolidated Statements of Operations. In fiscal 2010, the Company accrued $167 thousand as an estimate of the cost to settle this litigation. An additional expense of $783 thousand is included in Litigation Settlement on the Condensed Consolidated Statements of Operations for the three and six months ended August 31, 2011. The $950 thousand settlement payable is reflected in Accounts payable and accrued liabilities on the Condensed Consolidated Balance Sheets. The first installment of the settlement agreement of $475 thousand was paid on September 7, 2011.

Status of Salvor-in-Possession and Interim Salvage Award Proceedings

The Company has been party to a salvage case titled RMS Titanic, Inc. v. The Wrecked and Abandoned Vessel, et al., in rem for over 15 years. The Company sought to maintain its status as sole Salvor-in-Possession of the Titanic wreck site and also sought an interim salvage award in the form of title to the recovered Titanic artifacts or a monetary award.

On August 15, 2011, the District Court granted an in-specie award of title to the artifacts to RMST for the Post 1987 Artifacts. Title to the Post 1987 Artifacts comes with certain covenants and conditions drafted and negotiated by the Company and the United States government. These covenants and conditions govern the maintenance and future disposition of the artifacts. These covenants and conditions include the following:

	•		The approximately 2,000 “1987 Artifacts” and the approximately 3,500 “Post 1987 Artifacts” must be maintained as a single collection;
	•		The combined collections can only be sold together, in their entirety, and any buyer would be subject to the same conditions applicable to RMST; and
	•		RMST must comply with provisions that guarantee the long-term protection of all of the artifacts. These provisions include the creation by RMST of a trust and reserve fund (the “Trust Account”). The Trust Account will be irrevocably pledged to and held for the exclusive purpose of providing a performance guarantee for the maintenance and preservation of the Titanic collection for the public interest. The Company will pay into the Trust Account a minimum of twenty five thousand dollars ($25 thousand) for each future fiscal quarter until the corpus of such Trust Account equals five million dollars ($5 million). Though not required under the covenants and conditions, Company will make additional payments into the Trust Account as it deems appropriate consistent with its prior representations to the Court and sound fiscal operations.

Gunther Von Hagens and Plastination Company, Inc.

On August 5, 2011, the Company filed suit in the U.S. District Court for the Southern District of New York against Gunther Von Hagens, and his company, Plastination Company, Inc. The suit alleges that Von Hagens and Plastination breached a settlement agreement with the Company, tortiously interfered with the Company’s business, conspired against the Company and engaged in unfair competition practices. These claims relate to information Von Hagens and Plastination provided to ABC News and other third-parties about the origin of the human anatomy specimens licensed by the Company and used in its human anatomy exhibitions. The Company has sued for unspecified damages. The case is in its very early stages and recovery is uncertain.

Item 1A. Risk Factors.

For a complete list of our Risk Factors, please refer to our Annual Report on Form 10-K for our fiscal year ended February 28, 2011. During the six months ended August 31, 2011, there were no material changes to our Risk Factors other than the changes noted below. You should consider carefully the Risk Factors. If any of these risks actually occur, our business, financial condition or results of operations would likely suffer. In that case, the trading price of our common stock could decline, and you may lose all or a part of the money you paid to buy our common stock.

The sale of our common stock to LPC may cause dilution and the sale of the shares of common stock acquired by LPC could cause the price of our common stock to decline.

In connection with entering into the Purchase Agreement with Lincoln Park Capital Fund, LLC (“LPC”), we authorized the issuance to LPC of up to 5,298,330 shares of our common stock and agreed to file a registration statement allowing the resale of those shares. The number of shares ultimately offered for sale by LPC is dependent upon the number of shares the Company sells to LPC under the agreement. The purchase price for the common stock to be sold to LPC pursuant to the Purchase Agreement will fluctuate based on the price of our common stock. All shares sold by the Company to LPC are expected to be freely tradable. Depending upon market liquidity at the time, a sale of shares by LPC at any given time could cause the trading price of our common stock to decline. We can elect to direct purchases in our sole discretion but no sales may occur if the price of our common stock is below $1.00 and therefore, LPC may ultimately purchase all, some or none of the 5,298,330 shares of common stock. After it has acquired such shares, it may sell all, some or none of such shares. Therefore, sales to LPC by us under the agreement may result in substantial dilution to the interests of other holders of our common stock. The sale of a substantial number of shares of our common stock under this offering, or anticipation of such sales, could make it more difficult for us to sell equity or equity-related securities in the future at a time and at a price that we might otherwise wish to effect sales. However, we have the right to control the timing and amount of any sales of our shares to LPC and the agreement may be terminated by us at any time at our discretion without any cost to us.

We have recently filled a key vacant management position and our failure to successfully adapt to changes in key management, and/or our inability to fill other vacant key positions, may adversely affect our business.

Our Board of Directors has recently filled the vacant Chief Financial Officer role and is considering the addition of a Chief Operating Officer position. Changes in key management and the potential for additional appointments could create uncertainty among our employees, customers, partners and promoters and could result in changes to the strategic direction of our business, which could negatively affect our business, operating results and financial position. Any failure of our management to work together to effectively manage our operations, our inability to hire other key management, and any failure to effectively integrate new management into our controls, systems and procedures may materially adversely affect our business, results of operations and financial condition.

We believe that our future success depends to a significant degree on the skills and efforts of our management team. If we lose the services of any of our current senior executive officers and key employees, our ability to achieve our business objectives could be seriously harmed, in turn adversely affecting our business and operating results.

We have been awarded in-specie awards granting us title to all of the artifacts we have recovered from the Titanic wreck site. We may not be able to maximize the full value associated with title to these artifacts.

In August, 2011 the U.S. District Court for the Eastern District of Virginia, Norfolk Division issued an Order granting us an in-specie award to all of the artifacts we have recovered from the Titanic wreck since after the Company’s first expedition in 1987. Together with the October, 1993 Order from the French Maritime Tribunal granting us an in specie award to all of the artifacts recovered in our 1987 expedition, we now have title to all of the artifacts we have recovered from the Titanic wreck. Both of these in-specie awards come with certain limitations which govern how we care for the artifacts and how they may be sold. Our ability or inability to put these artifacts to good use, or to maximize the full value associated with title to these artifacts, may affect our results of operations and financial condition.

If we are unable to maintain our Salvor-in-Possession rights to the Titanic wreck and wreck site, our Titanic exhibitions could face increased competition.

We are the exclusive Salvor-in-Possession of the Titanic wreck and wreck site. Our Salvor-in-Possession status enables us to prevent third parties from salvaging the Titanic wreck and wreck site and from interfering with our rights to salvage the wreck and wreck site. To maintain our Salvor-in-Possession rights, we must maintain a presence over the wreck site as interpreted by the courts. In addition, we may have to commence legal proceedings against third parties who attempt to violate our rights as Salvor-in-Possession, which may be expensive and time-consuming. Moreover, the court may not continue to recognize us as the sole and exclusive Salvor-in-Possession of the Titanic wreck and wreck site. If we were to lose our Salvor-in-Possession rights, our Titanic exhibitions could be exposed to competition, which could harm our operating results.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

Issuer Purchases of Equity Securities

Maximum number

(or approximate

Total number of

dollar value) of

shares (or units)

shares (or units) that

Total number of

purchased as part of

may yet be

shares (or units)

Average price paid

publicly announced

purchased under the

Period

purchased

per share (or unit)

plans or programs(1)

plans or programs(1)

(a)

(b)

(c)

(d)

July 1, 2010 through July 31, 2010

14,367

$

1.18

14,367

985,633

August 1, 2010 through August 31, 2010

100,714

$

1.15

100,714

884,919

Total

115,081

115,081