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EXCEL - IDEA: XBRL DOCUMENT - REDFIN NETWORK, INC.Financial_Report.xls
EX-32.1 - SECTION 1350 CERTIFICATION OF CHIEF EXECUTIVE OFFICER - REDFIN NETWORK, INC.exhibit_32-1.htm
EX-31.2 - RULE 13A-14(A)/15D-14(A) CERTIFICATION OF CHIEF FINANCIAL OFFICER - REDFIN NETWORK, INC.exhibit_31-2.htm
EX-31.1 - RULE 13A-14(A)/15D-14(A) CERTIFICATION OF CHIEF EXECUTIVE OFFICER - REDFIN NETWORK, INC.exhibit_31-1.htm
EX-32.2 - SECTION 1350 CERTIFICATION OF CHIEF FINANCIAL - REDFIN NETWORK, INC.exhibit_32-2.htm
EX-10.1 - ASHER ENTERPRISES, INC. ? CONVERTIBLE PROMISSORY NOTE DATED 5/17/11 - REDFIN NETWORK, INC.exhibit_10-1.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

———————
FORM 10-Q
———————

x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
For the quarterly period ended: June 30, 2011
 
Or
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
For the transition period from: _____________ to ______________

Commission File Number: 000-28457
 
RedFin Network, Inc.

(Exact name of registrant as specified in its charter)

Nevada
86-0955239
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)
   
   
1500 West Cypress Creek Road
Suite 411
Ft. Lauderdale, Florida
33309
(Address of principal executive offices)
(Zip Code)
 
(954) 769-1335

(Registrant’s telephone number, including area code)
 
Secured Financial Network, Inc.

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
 
x
 Yes
 o
 No
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (subsection 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
 
 
x
 Yes
 o
 No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o
Smaller reporting company
x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).
o
 Yes
x
 No
 
The number of outstanding shares of the issuer’s common stock, $0.001 par value, as of August 9, 2011 was 73,884,543.
 

 
1

 
 
 


 
 PART I:
 FINANCIAL INFORMATION
Page
     
 Item 1.
 Financial Statements:
  4
     
 
 Consolidated Balance Sheets – June 30, 2011 (Unaudited) and December 31, 2010
  4
     
 
 Consolidated Statements of Operations  (Unaudited) Three and Six Months  Ended June 30, 2011 and 2010
  5
     
 
 Consolidated Statements of Cash Flows (Unaudited) Six Months Ended June 30, 2011 and 2010
  6
     
 
 Notes to Consolidated Financial Statements
  7
     
 Item 2.
 Management's Discussion and Analysis of Financial Condition and Results of Operations.
  14
     
 Item 3.
 Quantitative and Qualitative Disclosures About Market Risk. 
  18
     
 Item 4.
 Controls and Procedures.
  18
     
 PART II:
 OTHER INFORMATION
  19
     
 Item 1.
 Legal Proceedings.
  19
     
 Item 1A.
 Risk Factors.
  19
     
 Item 2.
 Unregistered Sales of Equity Securities and Use of Proceeds.
  19
     
 Item 3.
 Defaults upon Senior Securities.
  19
     
 Item 4.
(Removed and Reserved)
  19
     
 Item 5.
 Other Information.
  19
     
 Item 6.
 Exhibits
  20
 
 
 
 
 
 
 
 
2

 
 
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

Certain statements in this report contain or may contain forward-looking statements that are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements.  These factors include, but are not limited to, our ability to implement our business plan and generate revenues, our ability to raise sufficient capital to fund our operations and pay our obligations as they become due, economic, political and market conditions and fluctuations, government and industry regulation, U.S. and global competition, and other factors.  Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this report. Readers should carefully review this quarterly report and our annual report on Form 10-K for the year ended December 31, 2010, including the risks described in Item 1A. - Risk Factors, in their entirety. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events.
 
Unless specifically set forth to the contrary, when used in this report the terms “RedFin", "we"", "our", the "Company" and similar terms refer to RedFin Network, Inc, a Nevada corporation formerly known as Secured Financial Network, Inc. and its wholly-owned subsidiary Blue Bamboo USA, Inc. a Florida corporation.  In addition, when used herein and unless specifically set forth to the contrary, “2011” refers to the year ending December 31, 2011 and “2010” refers to the year ended December 31, 2010.  The information which appears on our websites at www.securedfinancialnetwork.com and www.redfinnet.com is not part of this report.

 












 
3

 
 
PART I - FINANCIAL INFORMATION
 
Item 1. 
Financial Statements
 
             
REDFIN NETWORK, INC.
CONSOLIDATED BALANCE SHEETS
   
ASSETS
 
             
   
June 30,
   
December 31,
 
   
2011
   
2010
 
   
(Unaudited)
       
CURRENT ASSETS
           
Cash
  $ -     $ -  
Accounts receivable, Net
    142,329       88,419  
Employee Advances
    16,235       13,479  
Inventory
    156,533       90,469  
Product Deposits
    38,870       15,281  
Prepaid Expenses
    4,783       4,783  
                 
Total Current Assets
    358,751       212,431  
                 
FURNITURE AND EQUIPMENT (NET)
    20,613       13,806  
                 
OTHER ASSETS
               
Refundable Deposits
    9,163       8,884  
Intangible, Net
    44,384       63,899  
                 
Total Other Assets
    53,547       72,782  
                 
TOTAL ASSETS
  $ 432,911     $ 299,019  
                 
                 
LIABILITIES AND STOCKHOLDERS' DEFICIT
 
                 
CURRENT LIABILITIES
               
Cash Overdraft
  $ 2,170     $ 8,992  
Accounts Payable
    391,015       477,769  
Notes Payable
    173,000       99,291  
Deposits Payable
    16,666       21,902  
Officer Notes Payable
    38,291       -  
Accrued Expenses
    38,198       44,476  
Derivative and Liquidating Liabilities
    185,509       114,474  
                 
Total Current Liabilities
    844,849       766,903  
                 
LONG TERM LIABILITIES
               
Lines of Credit
    1,355,000       1,145,000  
Notes Payable
    66,000       90,000  
                 
Total Long Term Liabilities
    1,421,000       1,235,000  
                 
STOCKHOLDERS' DEFICIT
               
Common Stock authorized is 100,000,000
         
shares at $0.001 par value. Issued and
         
outstanding on June 30, 2011, 72,884,543 shares
         
and December 31, 2010, 66,265,552 shares.
    72,885       66,266  
Additional Paid in Capital
    5,326,269       5,093,341  
Accumulated Deficit
    (7,232,092 )     (6,862,490 )
                 
Total Stockholders' Deficit
    (1,832,939 )     (1,702,884 )
                 
TOTAL LIABILITIES AND
               
STOCKHOLDERS' DEFICIT
  $ 432,911     $ 299,019  
                 
                 
The accompanying notes are an integral part of these statements
 
 
 
 
4

 
 
REDFIN NETWORK, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
                         
   
Three Months Ended
   
Six Months Ended
 
   
June 30,
   
June 30,
   
June 30,
   
June 30,
 
   
2011
   
2010
   
2011
   
2010
 
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
 
                         
REVENUES
                       
Sales
  $ 960,658     $ 473,261     $ 1,587,328     $ 734,469  
                                 
Cost of Goods Sold
    558,951       328,002       960,426       491,703  
                                 
Total Gross Income
    401,707       145,259       626,902       242,766  
                                 
EXPENSES
                               
Administrative Expenses
    447,126       278,297       731,207       435,950  
Professional and Consulting
    45,590       23,035       89,011       58,370  
Depreciation and Amortization
    10,176       10,565       20,352       21,131  
Interest Expense
    44,698       105,257       84,914       271,696  
                                 
Total Expenses
    547,590       417,153       925,484       787,148  
                                 
Net Loss before other income (expense)
    (145,883 )     (271,894 )     (298,583 )     (544,382 )
                                 
Other Income (expense):
    -       343,428       16       343,428  
Derivative and Liquidating Income (Expense)
    59,606       30,798       (71,035 )     29,798  
                                 
                                 
Net loss before Provision
                               
 for Income Taxes
    (86,277 )     102,331       (369,602 )     (171,156 )
                                 
Provision for Income Taxes
    -       -       -       -  
                                 
NET LOSS
  $ (86,277 )   $ 102,331     $ (369,602 )   $ (171,156 )
                                 
Basic and Diluted
                               
Net Loss per Common Share
  $ (0.00 )   $ 0.00     $ (0.01 )   $ (0.00 )
                                 
Weighted Average Number of Shares
                               
Common Shares Outstanding -
                               
basic and diluted
    69,732,548       59,987,287       69,575,047       58,987,287  
                                 
                                 
                                 
                                 
The accompanying notes are an integral part of these statements
 
 
 
5

 
 
             
REDFIN NETWORK, INC.
STATEMENTS OF CASH FLOWS
             
   
Six Months Ended June 30,
 
   
2011
   
2010
 
Cash Flows From Operating Activities:
           
             
Net Loss
  $ (369,602 )   $ (171,156 )
                 
Adjustments to Net Loss:
               
                 
     Derivative and Liquidating Expenses
    71,035       (29,798 )
     Depreciation
    838       5,656  
     Amortization
    19,514       15,475  
     Equity Issued for Services and Interest
    79,197       27,500  
     Gain on Sale of License
    -       (211,316 )
     Gain of Debt Forgiveness
    -       (129,787 )
                 
Adjustments to Reconcile Net Loss to
               
  Net Cash (Used) by Operating Activities:
               
                 
  Changes in Assets and Liabilities:
               
     Prepaid Expense
    -       3,725  
     Inventory
    (66,064 )     207,046  
     Customer Deposits
    (5,236 )     (3,000 )
     Product Deposits
    (23,589 )     -  
     Employee Advances
    (2,756 )     (8,171 )
     Accrued Expenses
    (6,277 )     292,045  
     Accounts Receivable
    (53,909 )     6,122  
     Accounts Payable
    (86,754 )     (94,721 )
                 
Net Cash (Used) by Operating Activities
    (443,604 )     (90,381 )
                 
Cash Flows From Investing Activities:
               
                 
     Refundable Deposits
    (280 )     -  
     Purchase of Equipment
    (7,645 )     (11,341 )
                 
Net Cash (Used) by Investing Activities
    (7,925 )     (11,341 )
                 
Cash Flows From Financing Activities:
               
     Notes Payable Proceeds
    99,709       30,000  
     Notes Payable Repayments
    -       (47,000 )
     Cash Overdraft
    (6,822 )     -  
     Line of Credit Advances
    210,000       142,500  
     Loans Payable - Officers
    38,291       -  
     Proceeds from the sale of Common Stock
    110,351       -  
                 
Net Cash Provided by Financing Activities
    451,529       125,500  
                 
Net Change in Cash
    (0 )     23,778  
                 
Cash and Cash Equivalents - Beginning
    -       4,009  
                 
Cash and Cash Equivalents - Ending
    -     $ 27,787  
                 
Supplemental Cash Flow Disclosures:
               
     Taxes
  $ -     $ -  
     Interest
  $ 16,895     $ 642  
                 
Non-Cash Financing Transactions:
               
   Conversion of Indebtedness for Equity
  $ 50,000     $ 546,084  
   Equity Issued For Interest
  $ 42,697     $ -  
                 
 
The accompanying notes are an integral part of these statements
 
 
 
 
6

 
 
 
REDFIN NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE AND SIX MONTHS ENDED JUNE 30, 2011
(unaudited)
 
 
NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation
 
The accompanying unaudited financial statements of RedFin Network, Inc. and our subsidiary (the "Company") have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Regulation S-K. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments considered necessary for a fair presentation (consisting of normal recurring accruals) have been included. The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Operating results for the three and six months ended June 30, 2011 are not necessarily indicative of the results that may be expected for the year ending December 31, 2011. For further information, refer to the financial statements and footnotes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2010.

Going Concern

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. Going concern contemplates the realization of assets and the satisfaction of liabilities in the normal course of business over a reasonable length of time. The Company has incurred losses since inception and has negative cash flows from operations. For the six month periods ended June, 2011 and June, 2010, the Company had net losses of $369,602 and $171,156 respectively and has a stockholders’ deficit of $1,832,939 as of June 30, 2011. As of June 30, 2011 the Company had $0 in cash. As stated by our auditors in our most recently filed Annual Report on Form 10-K for the year ended December 31, 2010, these conditions raise substantial doubt about the Company’s ability to continue as a going concern. The future of the Company is dependent upon its ability to obtain additional equity and/or debt financing and upon future successful development and marketing of the Company’s products and services. Management is pursuing various sources of equity and debt financing but cannot assure that the Company will be able to secure such financing or obtain financing on terms beneficial to the Company. Failure to secure such financing may result in the Company’s inability to continue as a going concern.

These consolidated financial statements do not include any adjustments relating to the recoverability and classifications of recorded assets, or the amounts and classification of liabilities that might be necessary in the event the Company cannot continue in existence.

Consolidation

The accompanying consolidated financial statements of the Company include the accounts of the Company and its wholly owned subsidiaries, RedFin Network, Inc., Inc, a Florida corporation formerly known as Virtual Payment Solutions, Inc. ("RFN") and Blue Bamboo USA, Inc. a Florida corporation (“BB USA”). The Company created RFN in September of 2007.  In April 2011 RFN was merged into the company with the Company as the survivor.  The Company purchased BB USA in November of 2009. All significant inter-company accounts and transactions are eliminated in consolidation.

Stock-Based Employee Compensation 

The Company has adopted the Financial Accounting Standards Board (“FASB”) guidelines that require companies to expense the value of employee stock options and similar awards and applies to all outstanding and vested stock-based awards.
 
In computing the impact, the fair value of each option is estimated on the date of grant based on the Black-Scholes options-pricing model utilizing certain assumptions for a risk free interest rate; volatility; and expected remaining lives of the awards. The assumptions used in calculating the fair value of share-based payment awards represent management’s best estimates, but these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and the Company uses different assumptions, the Company’s stock-based compensation expense could be materially different in the future. In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest. In estimating the Company’s forfeiture rate, the Company analyzed its historical forfeiture rate, the remaining lives of unvested options, and the amount of vested options as a percentage of total options outstanding. If the Company’s actual forfeiture rate is materially different from its estimate, or if the Company reevaluates the forfeiture rate in the future, the stock-based compensation expense could be significantly different from what we have recorded in the current period. The impact of applying these FASB guidelines approximated $25,000 and $27,500 in compensation expense during the three months ended June 30, 2011 and 2010 respectively.  The impact for the six months ended June 30, 2011 and 2010 approximated $36,500 and $27,500 respectively.
 




 
7

 
 
 
REDFIN NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE AND SIX MONTHS ENDED JUNE 30, 2011
(unaudited)

 
NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - continued

Business and Credit Concentration

The Company purchases the majority of its products for resale from two suppliers. As of June 30, 2011, the Company’s outstanding balance due these suppliers was $257,603. The loss of one or both these suppliers could have a material adverse effect upon its business for a short-term period of time.
 
Net Loss Per Share

The Company has adopted the FASB guidance regarding standards for the computation, presentation and disclosure of earnings per share. The warrants excluded from the earnings per share calculations total 5,500,000, as the inclusion of such warrants would be anti-dilutive. In addition the Company has convertible debt which may be converted into shares.

Accounting Estimates

Management uses estimates and assumptions in preparing the Company’s consolidated financial statements in accordance with generally accepted accounting principles. Those estimates and assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities, and the reported revenues and expenses. Actual results could vary from the estimates that were used. The reserves on the Company’s related party receivables could change in the near future. There are currently related party receivables consisting solely of cash advances made for travel and business related expenses.

Fair Value of Financial Instruments

The Company has adopted the FASB guidelines regarding the estimate of the fair value of all financial instruments included on its balance sheet as of June 30, 2011. The Company considers the carrying value of accounts receivable, accounts payable and accrued expenses in the consolidated financial statements to approximate their face value. The Company has not made an evaluation of the fair value of the recorded notes payable, derivative and liquidating liabilities on the secured convertible notes, largely as a result of the undercapitalization of the Company.

Derivative Financial Instruments

Our derivative financial instruments consist of embedded and free-standing derivatives related primarily to the convertibles notes. The embedded derivatives include the conversion features, and liquidated damages clauses in the registration rights agreement. In addition, under the accounting provisions, "Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock," the Company is required to classify certain other non-employee stock options and warrants (free-standing derivatives) as liabilities. The accounting treatment of derivative financial instruments requires that the Company record the derivatives and related warrants at their fair values as of the inception date of the agreement and at fair value as of each subsequent balance sheet date. The recorded value of all derivatives at June 30, 2011 and December 31, 2010 totaled $185,509 and $114,474, respectively. Any change in fair value of these instruments will be recorded as non-operating, non-cash income or expense at each reporting date. If the fair value of the derivatives is higher at the subsequent balance sheet date, the Company will record a non-operating, non-cash charge. If the fair value of the derivatives is lower at the subsequent balance sheet date, the Company will record non-operating, non-cash income. At June 30, 2011 and December 31, 2010 derivatives were valued primarily using the Black-Scholes Option Pricing Model.

The accounting guidance establishes a fair value hierarchy based on whether the market participant assumptions used in determining fair value are obtained from independent sources (observable inputs) or reflect the Company's own assumptions of market participant valuation (unobservable inputs). A financial instrument's categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. The accounting guidance establishes three levels of inputs that may be used to measure fair value:
 
 
• 
Level 1—Quoted prices in active markets that are unadjusted and accessible at the measurement date for identical, unrestricted assets or liabilities;

 
• 
Level 2—Quoted prices for identical assets and liabilities in markets that are inactive; quoted prices for similar assets and liabilities in active markets or financial instruments for which significant inputs are observable, either directly or indirectly; or
 
 
• 
Level 3—Prices or valuations that require inputs that are both unobservable and significant to the fair value measurement.


 
8

 
 
 
REDFIN NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE AND SIX MONTHS ENDED JUNE 30, 2011
(unaudited)


NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - continued
 
Derivative Financial Instruments - continued
 
The Company considers an active market to be one in which transactions for the asset or liability occur with sufficient frequency and volume to provide pricing information on an ongoing basis, and views an inactive market as one in which there are few transactions for the asset or liability, the prices are not current, or price quotations vary substantially either over time or among market makers. Where appropriate the Company's or the counterparty's non-performance risk is considered in determining the fair values of liabilities and assets, respectively.

The fair value of our financial instruments at June 30, 2011 and December 31, 2010 follows:
 
   
Fair Value Measurements at Reporting Date Using
 
Description
 
Quoted Prices in Active Markets for Identical Assets
(Level 1)
   
Significant Other Observable Inputs
(Level 2)
   
Significant Unobservable Inputs
(Level 3)
 
                   
Derivative securities – June  30, 2011
 
$
-
   
$
-
   
$
185,509
 
                         
 Derivative securities – December 31, 2010 
 
$
-
   
$
-
   
$
114,474
 

Recent Accounting Pronouncements

All new accounting pronouncements issued but not yet effective have been deemed not relevant, and as a result the adoption of these other new accounting pronouncement is not expected to have any impact once adopted.
 
Reclassifications

Certain reclassifications to the numbers have been made to the prior periods for presentation purposes.

NOTE 2 - ACCRUED LIABILITIES

The accrued liabilities consisted of the following:
 
   
June 30,
   
December 31,
 
   
2011
   
2010
 
Interest
 
$
29,625
   
$
23,386
 
Payroll
 
$
7,500
   
$
19,000
 
Payroll Taxes
 
$
825
   
$
2,090
 
Other
 
$
248
   
$
0
 
Total
 
$
38,198
   
$
44,476
 


















 
9

 
 
 
REDFIN NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE AND SIX MONTHS ENDED JUNE 30, 2011
(unaudited)
 
NOTE 3 - NOTES PAYABLE

Investor Notes Payable

As of June 30, 2011, the Company’s notes payable relating to its previous container financing business total $114,000. These notes payable are subject to monthly payments of $4,000 through January of 2015.

Convertible Notes Payable

On February 23, 2011 the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $50,000. Terms of the note are interest at 8% per annum and the note matures in November, 2011. The holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 58% of the “trading price” as described in the Note. The proceeds from this loan were used for both the purchase of inventory as well as Company operations.

On May 17, 2011 the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $30,000. Terms of the note are interest at 8% per annum and the note matures in February 2012. If the note remains unpaid after 9 months from the issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 61% of the “trading price” as described in the Note. The proceeds from this loan were used for both the purchase of inventory as well as Company operations.

Notes Payable

On March 22, 2011 the Company entered into a $25,000 Promissory Note with Mr. Edward Rappa. The note matures in 1 year and has an interest rate of 12% to be paid monthly.

Notes Payable Officers

On January 26, 2011 the Company entered into a $50,000 Promissory Note with Process Engineering Services, Inc., a company owned by our CFO, Michael Fasci. The note matures in 1 year and has an interest rate of 15% to be paid quarterly. As additional consideration for entering into the note, 1 share of restricted common stock was issued for each dollar loaned. As of June 30, 2011 the outstanding principal balance is $20,000 and includes $1,570 of accrued interest.

On January 28, 2011 the Company entered into a $15,000 Promissory Note with Kathy Schultz, the wife of our CEO, Jeffrey Schultz. The note matures in 1 year and has an interest rate of 15% to be paid quarterly. As additional consideration for entering into the note, 1 share of restricted common stock was issued for each dollar loaned. As of June 30, 2011 the outstanding principal balance is $15,000 and includes $943 of accrued interest.


Lines of Credit

As of June 29, 2010 the Company had used the entire $700,000 credit line and had a principal balance due on the credit line of $1,275,583.56 and interest owing on the credit line of $159,785.42. On June 30, 2010, the Company agreed to exchange $425,583.56 of principal balance due on the credit line for 4,479,827 shares of restricted common stock equating to a price of $.095 per share. This exchange of debt for equity reduced the principal amount owing and payable on the Commercial Holding, AG line of credit to $850,000. This line of credit is now due and payable on December 31, 2012. As of June 30, 2011 the outstanding balance due on this credit line was $1,132,000 in principal and $1,307 in accrued interest.

During June 2010, the Company entered into line of credit with HEB, LLC with an initial credit limit of $400,000. Interest on outstanding balances will accrue at the rate of 14% per annum. This line of credit is due and payable on December 31, 2012. As of June 30, 2011 the outstanding principal balance due on this credit line was $243,000 and $24,241 in accrued interest.
 
 
 
 
10

 
 
NOTE 4 - DERIVATIVE AND LIQUIDATING LIABILITIES

Asher Enterprises Convertible Notes

On February 23, 2011, the Company issued a $50,000 convertible note, convertible into shares of common stock at 58% of the then market price of the common stock.

The fair value of the total derivative liabilities of $118,550 relating to the Asher Enterprises, Inc. note as of June 30, 2011 is attributed to the Convertible Note conversion factor of 58% of market. The estimated derivative liabilities recorded were computed utilizing the Black Scholes model, with the following assumptions for the three Convertible Note agreements executed as follows:

   
Convertible Note into Shares
 
Market Price of Stock
 
$
0.072
 
Exercise Price
 
$
0.042
 
Term
 
One Year
 
Volatility
   
190
%
Risk Free Rate
   
1.76
%
Number of Shares Assumed Issuable
   
2,203,065
 

 
On May 17, 2011, the Company issued a $30,000 convertible note, convertible into shares of common stock at 61% of the then market price of the common stock.

The fair value of the total derivative liabilities of $66,959 relating to the Asher Enterprises, Inc. note as of June 30, 2011 is attributed to the Convertible Note conversion factor of 61% of market. The estimated derivative liabilities recorded were computed utilizing the Black Scholes model, with the following assumptions for the three Convertible Note agreements executed as follows:

   
Convertible Note into Shares
 
Market Price of Stock
 
$
0.072
 
Exercise Price
 
$
0.044
 
Term
 
One Year
 
Volatility
   
190
%
Risk Free Rate
   
1.76
%
Number of Shares Assumed Issuable
   
1,256,831
 

 
11

 
 
 
REDFIN NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE AND SIX MONTHS ENDED JUNE 30, 2011
(unaudited)

 
 
NOTE 5 - EQUITY TRANSACTIONS

Common Stock

During the six months ending June 30, 2011 the following equity transactions occurred:
 
On January 3, 2011, the Company issued to David Rappa, an employee of the Company, 250,000 shares of its restricted common stock. These shares were valued at $11,500 and were paid as additional compensation in accordance with his employment contract.

On January 26, 2011, the Company issued to Process Engineering Services, Inc., a company owned by our CFO, 50,000 shares of its restricted common stock. These shares were valued at $3,100 and were paid as additional consideration for entering into a $50,000 promissory note.

On January 28, 2011, the Company issued to Kathy Schultz, the wife of our CEO, 15,000 shares of its restricted common stock. These shares were valued at $930 and were paid as additional consideration for entering into a $15,000 promissory note.

On February 23, 2011 the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $50,000. Terms of the note are repayment of 150% of the principal amount after 270 days. The note is due and payable on November 28, 2011. The holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 58% of the “trading price” as described in the Note. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.

 During the second quarter of 2011, the company issued to Asher Enterprises, Inc. 1,935,182 shares of the Company’s common stock upon the conversion of $50,000 principal amount and $2,000 accrued interest on a $50,000 convertible note that the Company had with Asher Enterprises, Inc. dated October 13, 2010 at prices between $.0264 and $.0285 per share.

On April 27, 2011, the Company issued to Commercial Holding, AG 666,666 shares of its restricted common stock. These shares were valued at $36,667 and were paid in lieu of accrued interest on its outstanding line of credit.

On June 15, 2011, the company did a private placement directly with an investor for the sum of $5,250.  The Company issued 175,000 shares in exchange for the funds provided.

On June 16, 2011, the company did a private placement directly with an investor for the sum of $5,100.  The Company issued 170,000 shares in exchange for the funds provided.

On June 20, 2011, the Company issued to Undiscovered Equities 500,000 shares of its restricted common stock. These shares were valued at the sum of $25,000 and were issued as payment for investor relations services.
 
On June 22, 2011, the company did a private placement directly with an investor for the sum of $100,000.  The Company issued 2,857,143 shares in exchange for the funds provided.

A summary of the activity of warrants issued as of June 30, 2011 as follows:

               
Weighted Average
 
   
Warrants
   
Exercise Price
 
   
Outstanding
   
Exercisable
   
Outstanding
   
Exercisable
 
Balance – December 31, 2010
   
5,500,000
     
5,500,000
   
$
.13
   
$
.13
 
Granted
   
-
     
-
     
-
     
-
 
Exercised
   
-
     
-
     
-
     
-
 
Canceled
   
    -
     
       -
     
-
     
-
 
Balance – June 30, 2011
   
5,500,000
     
5,500,000
   
$
.13
   
$
.13
 
 
 
 
 
 
12

REDFIN NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE AND SIX MONTHS ENDED JUNE 30, 2011
(unaudited)
 
 
NOTE 5 - EQUITY TRANSACTIONS - continued
 
The following table summarizes information about stock warrants outstanding and exercisable at June 30, 2011:

     
Number
Outstanding
   
Weighted-
Average
Remaining
Life in
Years
   
Weighted
Average
Exercise
Price
   
Number
Exercisable
 
Range of exercise prices:
                         
$
.05 to $.09
     
1,000,000
     
2.84
   
$
.06
     
1,000,000
 
$
.10 to $.49
     
4,500,000
     
2.51
   
$
.15
     
4,500,000
 




NOTE 6 - SUBSEQUENT EVENTS
 
We have evaluated for disclosure purposes subsequent events.

On July 17, 2011, the Company issued to Jeffrey Schultz, its CEO, 500,000 shares of its restricted common stock relating to his employment contract dated October 1, 2010.

On July 17, 2011, the Company issued to Michael Fasci, its CFO, 500,000 shares of its restricted common stock relating to his employment contract dated July 31, 2010.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
13

 
 
 

 

Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations.
 
Certain statements in this “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and elsewhere in this quarterly report on Form 10-Q constitute “forward-looking statements.” Forward-looking statements are statements that are not historical, including statements regarding management’s intentions, beliefs, expectations, representations, plans or predictions of the future and are typically identified by words such as “believe,” “expect,” “anticipate” “intend,” “estimate,” “may,” “will,” “should,” and “could.”  These forward-looking statements involve numerous risks and uncertainties that could cause our actual results to be materially different from those set forth in the forward-looking statements including, without limitation, our ability to implement our business plan and generate revenues, our ability to raise sufficient capital to fund our operations and pay our obligations as they become due, economic, political and market conditions and fluctuations, government and industry regulation, U.S. and global competition and the other additional risks and uncertainties that are set forth in the Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2010 as filed with the Securities and Exchange Commission. The risk factors described in our Form 10-K are not the only risks we face.  Additional risks and uncertainties not currently known to us or that we deem immaterial also may materially adversely affect our business, financial condition and/or operating results.   We assume no obligation to update any forward-looking statements as a result of new information or future events or developments, except as required by law. The following discussion should also be read in conjunction with the Consolidated Financial Statements and Notes thereto appearing elsewhere in this report.

Overview

We are a valued added provider of payment transaction processing platforms and equipment marketed to and utilized by traditional “brick and mortar”, and Internet e-commerce merchants and those using mobile or wireless devices to conduct business. Our company websites are www.securedfinancialnetwork.com and www.redfinnet.com.

We market our products and services through the branded name RedFin Network.  These products and services today include:

Blue Bamboo H-25 Wireless all-in-one transaction terminal
Blue Bamboo P-25 printer and printer card reader device
Blue Bamboo Blue Box table pay restaurant solution
Redfin PCI Compliant and Visa certified Payment Gateway
RedFin Sidebar QuickBooks interface
Redfin Desktop Terminal
HIOPOSв Point-Of-Sale retail and hospitality system

All of the transaction hardware is integrated with the Redfin Payment Gateway, which connects merchants utilizing IP based terminals and wireless devices using Bluetooth, Ethernet, and GPRS to acquiring processors and banks for approval or denial of credit card, debit card, and ACH charges.

The RedFin Payment Gateway, servicing over 5,000 merchants today, is a customized credit/debit card-processing platform serving as the connection between the customers at point-of-sale to the financial networks for the acceptance of card payment by merchants.  Third party providers, in compliance with financial institutions, process most card transactions worldwide.  The Payment Gateway processes all credit card types, which include Visa, MasterCard, American Express, Discover, JCB, and EBT through transaction terminals, virtual terminals, and wireless mobile devices.  The Blue Bamboo Payment Gateway received its PCI/DSS Compliance in October 2008. The Payment Gateway is now listed under the Redfin Network name on the Visa’s approved Payment Gateway list as of March 2011 after we completed our purchase of the gateway from Blue Bamboo in October of 2010.

The Payment Card Industry / Data Security Standard (the “PCI/DSS Standard”) was developed by the major credit card associations as a guideline to help organizations that process card payments prevent credit card fraud, cracking and various other security vulnerabilities and threats. A company processing, storing, or transmitting payment card data must be PCI compliant or risk losing their ability to process credit card payments and being audited and/or fined by the Visa/MasterCard Association. Merchants and payment card service providers must validate their compliance periodically. We are required to perform an annual audit. The next audit is due to be completed by October 31, 2011

The Blue Bamboo products and Redfin Payment Gateway are marketed through 150 non-exclusive reseller agreements with ISO’S (independent sales organizations) and VAR’s (value added resellers) selling products and merchant services to end customers throughout the U.S.  Revenue is generated through sales of terminal products, by monthly data plans required to operate wireless products, licensing fees for software and per transaction fees charged for each transaction passing through the Payment Gateway to end acquiring processors such as Vital, Global all First Data Networks, Paymentech, Heartland, Valutec and others already integrated with the Payment Gateway.  All Internet merchants, certain brick and mortar merchants using IP based transaction terminals, and mobile wireless transaction devices require a gateway to pass transactions from their customer’s use of a payment form to the acquiring bank/processor.

 
14

 
 
 


Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations - continued
 
The Redfin Payment Gateway is re-branded for other large associations requiring their own name recognition by the ISO/Merchant customer base.  Currently we private label the Payment Gateway for our customers Snap Pay, Blackstone Merchant Services, Prospay, TX Direct, Ellamate, Charge Card systems, Diversified Check Solutions and Versatile Pay to name a few.

In late 2009 we became a preferred vendor of Chase Paymentech for deployment of Blue Bamboo products operating on the Redfin Network, through Chase’s 300 agent internal networks in Dallas and Phoenix and banking agents nationwide.  

Through 2010 we delivered over 2,000 Blue Bamboo P-25 printer/card readers to Arvato Services, a provider of logistic services to Intuit, for their Go-Payment mobile transaction platform.  In addition, during 2009 we became the provider of the same printer/card reader for Aircharge, a Pipeline Data Company, providing a mobile platform for processing through all major cell phones.   The Company continues to receive orders from both companies and expects orders to grow in 2011.

The Payment Gateway has incorporated a shopping cart emulator, which allows Internet merchants currently using other competitive payment gateways to integrate with the RedFin Network in a quick and efficient manner without disruption of their business.  The shopping cart emulator has integrated the top 120 carts currently used by Internet merchants.
 
We have developed Windows-based software for our Blue Bamboo P-25 printer and card-reader for use with PC’s allowing for processing of credit/debit card, check, ACH, Check21 transactions.  We have also developed the RedFin Sidebar allowing merchants to directly interface the RedFin Payment Gateway with QuickBooks.

Under a hosting agreement with ZZ Servers, we built out a gateway hosting facility allowing for 99.9% up time for transaction processing with internal and geographic redundancy in case of power outage or natural disaster.

The Company will continue its objective to keep a low cost efficient overhead by outsourcing warehousing, hosting, customer and technical support, while controlling all product deployment internally.  All Level 1 and 2 customer service related questions have also been outsourced to Card Group with a 24/7 resolution of customer trouble tickets in less than 15 minutes.  Level 3 technical support is provided after hours by Power-It-Up.

 Results of Operation for the Three Months Ended June 30, 2010 Compared to the Three Months Ended June 30, 2009 and the Six Months Ended June 30, 2010 Compared to the Six Months Ended June 30, 2009

We generate revenues from the sale of the Blue Bamboo wireless terminals, our recurring monthly data plans and sales of our RedFin Gateway transaction platform.  Our revenue increased approximately 103% and approximately 116%, respectively, in the three months and six months ended June 30, 2011 compared to the same periods in 2010. The increase in sales was across all of our product lines and broke down as follows:
 
   3 Months Ended June 30, 2011 compared to 2010    6 Months Ended June 30, 2011 compared to 2010
 Hardware:   +   97%   + 120%
 Gateway Services:      +   66%  +   76%
 Accessories:     +   27%  +   40%
 Software   **  **
 
** New product. No comparable sales in the periods ending June 30, 2011.

Our cost of goods sold includes the payment processing terminals we sell as well as the recurring expenses to maintain the service to the terminals. Our cost of goods also includes our labor expenses to administer the gateway as well as the monthly licensing fees associated with maintaining and operating our payment gateway. Our cost of goods sold as a percentage of revenues was approximately 58% for the three months ended June 30, 2011 as compared to approximately 69% for the comparable period in 2010, and approximately 61% for the six months ended June 30, 2011 as compared to approximately 67% for the comparable period in 2010.  The decrease in our cost of goods sold as a percentage of revenues in the 2011 periods as compared to the 2010 periods reflects our increased sales of product combined with a more cost efficient use of our people and assets to create those sales.


 
15

 
 
 


Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations - continued
 
Total operating expenses for the three and six months ended June 30, 2011 increased approximately 31% and 18% in each period from the comparable periods in 2010, and included the following:

 
● 
Administrative expenses, which includes rent, salaries and general overhead costs increased approximately 61% and approximately 68%, respectively, for the three and six months ended June 30, 2011 from the comparable periods in 2010 as a result of increased staffing and administrative expenses due to increased sales. We anticipate that administrative expenses will remain steady in the final six months of this year,
 
 
● 
Depreciation and amortization expenses decreased slightly in the second quarter of 2011 and was primarily composed of  the amortization of our purchase of Blue Bamboo USA as well as the depreciation costs associated with the development of certain company software products,

 
● 
professional and consulting fees, which include sales and marketing consultants as well as investor relations services, increased approximately 98% and approximately 53%, respectively, in the three and six months ended June 30, 2010 from the comparable periods in 2010 as a result of requiring additional help relating to the increase in sales. We anticipate that professional and consulting fees should continue to decrease during the balance of 2011, and

 
● 
Interest expense decreased approximately 58% in the second quarter of 2011 and approximately 69% for the six months ended June 30, 2011 from the comparable periods in 2010. Both of these decreases were primarily due to non-recurring deferred financing fees, interest charges, and the amortization of fees relating to borrowings in 2010 that were not incurred in 2011.


We report non-cash income or expense on derivative and liquidating liabilities each quarter as result of the price changes in our stock each quarter and the impact this stock price change has on our convertible debt. The difference in fair value of the derivative liabilities between the date of their issuance and their measurement date has been recognized as part of other income (expense).  These non-cash items can significantly impact our results of operations.

Net loss for the three months ended June 30, 2011 was $86,277 compared to a net gain of $102,331 for the comparable period in 2010, and our net loss for the six months ended June 30, 2011 increased approximately 116% from the comparable period in 2010. The increase in the net loss was attributable to increased derivative and liquidating liability expenses during the 2011 period as well as other income of 343,428 received in 2010 that was not recurring in 2011.

Liquidity and Capital Resources
 
Liquidity is the ability of a company to generate adequate amounts of cash to meet the company's needs for cash.  At June 30, 2011 we had a cash of $0 and working capital deficit of $486,098 as compared to cash on hand of $0 and a working capital deficit of $568,953 at December 31, 2010.

On June 23, 2010 the Company entered into a credit line agreement with H.E.B. LLC in the amount of $400,000. As of June 30, 2011 the principal amount owed under this line was $243,000 and accrued interest owing of $24,241. Outstanding balances on this line of credit will accrue at 14% per annum. This credit line becomes due on December 31, 2012.

During April 2008, the Company entered into a $500,000 line of credit with Commercial Holding, AG and amended in December 2008 to increase such line of credit to $700,000. Terms of the line of credit include interest payable at the rate of 10% per annum and repayment of principal by December 31, 2009, as amended. As part of the agreement dated April 29, 2008, Commercial Holding, AG agreed to assume $172,700 worth of notes previously owed by the Company to another creditor. This amount represents all of the borrowings by the Company from this other creditor in 2008. As additional consideration to Commercial Holding AG for entering into the line of credit, the Company agreed to immediately issue to Commercial Holding AG 2,000,000 shares of Rule 144 restricted Company common stock and a warrant to purchase 1,000,000 shares of common stock, exercisable for 5 years at $.25 per share. Such equity issuances have been valued at $59,284 and expensed as interest in 2008, as the original maturity date of the original line of credit was December 2008. As consideration for the December 2008 amendment to the line of credit another 2,000,000 shares of common stock and a warrant to purchase 1,000,000 shares of common stock, exercisable for 5 years at $.25 per share were issued. Interest expense of $8,263 was recorded and attributed to the December 2008 equity issuances in 2008, with another $139,724 recorded as deferred financing costs to be amortized through December 2009. As of June 29, 2010 the Company had used the entire $700,000 credit line and had a principal balance due on the credit line of $1,275,583.56 and interest owing on the credit line of $159,785.42. On June 30, 2010, the Company agreed to exchange $425,583.56 of principal balance due on the credit line for 4,479,827 shares of restricted common stock equating to a price of $.095 per share. This exchange of debt for equity reduced the principal amount owing and payable on the Commercial Holding, AG line of credit to $850,000. This line of credit is now due and payable on December 31, 2012. As of June 30, 2011 the outstanding balance due on this credit line was $1,132,000 in principal and $1,307 in accrued interest.

We had total assets of $432,911 at June 30, 2011 as compared to $299,019 at December 31, 2010. This overall increase in total assets is primarily due to increases in our inventory and accounts receivable.  We had total liabilities of $2,265,849 at June 30, 2011 as compared to $2,001,903 at December 31, 2010 which reflects decreases in all categories of liabilities including amounts due under accounts payable, notes payable, accrued expenses, derivative and liquidating liabilities, our lines of credit, and our secured convertible notes.

At June 30, 2011 our current assets increased approximately $161,601 from December 31, 2010 and included increases in both accounts receivable of $53,910, and inventory of $66,064.  Our customary terms offered our customers are payment prior to shipment. Most of our sales transactions are pre-paid by credit card or ACH. We anticipate inventory levels to remain steady through the end of the year.  At June 30, 2011 we had employee advances of $16,235 which have been advanced for travel and operational expenses. We expect this balance to fall significantly upon the submission of timely filed expense reports.

At June 30, 2011 our current liabilities increased approximately $77,946 from December 31, 2010, and consisted primarily of increases in amounts due under our notes payable $73,709, derivative and liquidating liabilities $71,035, and officers notes payable $38,291, as well as decreases in accounts payable $86,754.
 
 
 
16

 
 
 
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations - continued
 
At June 30, 2011, we had $1,632,291 of notes payable which includes:
 
 
$48,000 principal amount of short-term notes issued in 2005 relating to a previous container financing business. These notes mature in various dates in 2012 and 2015. These notes carry no interest;

 
$66,000 principal amount of long-term notes issued in 2005 relating to a previous container financing business. These notes mature in various dates in 2012 and 2015. These notes carry no interest;
 
 
$80,000 principal amount of 8% convertible notes to Asher Enterprises, Inc. At June, 2011 there is unpaid interest due and accruing in the amount of $1,241;
 
$25,000 principal amount of a 12% promissory note with an investor;
     
 
$35,000 principal amount of 15% notes due officers of the Company or their affiliates; and
     
 
$3,291 principal amount of non-interest bearing notes due to officers of the Company.
 
We do not have any commitments for capital expenditures.   We do not have sufficient working capital to fund our ongoing operations and satisfy our debt obligations absent a significant increase in our revenues.  While we were able to establish a $400,000 credit line with H.E.B., LLC in June 2010 and significantly reduce other outstanding debt through the issuance of equity, our sources of cash are the availability of funds under the H.E.B., LLC line of credit and cash on hand. This credit line matures on December 31, 2012. As of June 30, 2011 the amount owed H.E.B. LLC under this credit line is $243,000.

The amount owed Commercial Holding, AG at June 30, 2011 under our credit line is $1,132,000.  This credit line matures on December 31, 2012. In the event we should fail to pay the interest or principal when due under the Commercial Holding, AG line of credit which would result in an event of default, or if any other events should occur which would otherwise result in an event of default under the agreement, the amounts due under the credit line would become immediately due and payable.  If we were unable to pay these amounts, the lender could seek to foreclose on the assets of our subsidiary which represents substantially all of our operations.  

Our sources of working capital are limited to our cash on hand and availability under the H.E.B., LLC credit line.  We continue to rely on short terms loans to fund our daily operations and to meet payroll. As sales have increased the demand to borrow additional funds is decreasing. We continue to work with a number of potential lenders to provide funding for both operations and product inventory. There is no assurance that we will be able to obtain funds at favorable terms to us, if at all. In addition, under the terms of the two Asher Enterprises, Inc. $50,000 and $30,000  ($80,000 total) principal amount notes, we have granted the lender a right of first refusal for future offerings as well as anti-dilution rights which could adversely impact our results of operations in future periods if triggered.  As described elsewhere herein, we do not have sufficient funds to pay our outstanding debt obligations which are approximately $2,265,849 at June 30, 2011. We will need to raise capital to satisfy our debt obligations.  If we are unable to raise the necessary capital, we could be forced to curtail some or all of our operations and it is likely that investors would lose their entire investment in our company.

Going Concern

Our financial statements have been prepared on the basis that we will operate as a going concern, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business.  We have incurred net losses from operations each year since inception and have relied on the sale of our securities from time to time and loans from third parties to fund our operations.  These recurring operating losses have led our independent registered public accounting firm Sherb & Co, LLP to include a statement in its audit report relating to our audited consolidated financial statements for the years ended December 31, 2010 and 2009 expressing substantial doubt about our ability to continue as a going concern.  Our ability to continue as a going concern is dependent upon our ability to obtain the necessary financing to meet our obligations and repay our liabilities when they become due and to generate profitable operations in the future.  We plan to continue to provide for our capital requirements through the sale of equity securities, however, we have no firm commitments from any third party to provide this financing and we cannot assure you we will be successful in raising working capital as needed.  There are no assurances that we will have sufficient funds to execute our business plan, pay our obligations as they become due or generate positive operating results.
 
 
 
 
 
 
 
17

 

Item 3.
Quantitative and Qualitative Disclosures About Market Risk.
 
Not applicable to a smaller reporting company.
 
Item 4.
Controls and Procedures.
  
Disclosure Controls and Procedures.  We maintain disclosure controls and procedures as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”).  In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met.  Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures.  The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Under the supervision and with the participation of our senior management, consisting of Jeffrey Schultz, our Chief Executive Officer and Michael Fasci, our Chief Financial Officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this report (the “Evaluation Date”). Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded, as of the Evaluation Date, that our disclosure controls and procedures are not effective such that the information relating to us required to be disclosed in our Securities and Exchange Commission (“SEC”) reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms, and (ii) is accumulated and communicated to our management, including our Principal Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. During the period covered by this report we failed to timely file Current Reports on Form 8-K disclosing issuances of securities. The failure to timely file these reports is a material weakness in our disclosure controls and procedures. We expect to implement enhanced policies and procedures during the third or fourth quarters of 2011 to ensure that our reports are filed on a timely basis with the Securities and Exchange Commission.

Changes in Internal Control over Financial Reporting. There were no changes in our internal control over financial reporting that occurred during the last fiscal quarter of the period covered by this report that have materially affected or are reasonably likely to materially affect our internal control over financial reporting. 













 
18

 
 
 

PART II – OTHER INFORMATION
 
Item 1.
Legal Proceedings.
 
None. 
 
Item 1A.
Risk Factors.
 
Not applicable to smaller reporting companies.
 
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
 
During the second quarter of 2011, the company issued to Asher Enterprises, Inc. 1,935,182 shares of the Company’s common stock upon the conversion of $50,000 principal amount and $2,000 accrued interest on a $50,000 convertible note that the Company had with Asher Enterprises, Inc. dated October 13, 2010 at prices between $.0264 and $.0285 per share. The recipient was an accredited or otherwise sophisticated investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 3(a)(9) of that act.

On April 27, 2011, the Company issued to Commercial Holding, AG 666,666 shares of its restricted common stock. These shares were valued at $36,667 and were paid in lieu of accrued interest on its outstanding line of credit. The recipient was an accredited or otherwise sophisticated investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 3(a)(9) of that act.

On June 15, 2011 and June 25, 2011, the Company sold an aggregate of 345,000 shares of common stock at a purchase price of $.03 per share resulting in gross proceeds to the Company of $10,350. The Company did not pay any commissions or finder’s fees in these transactions. The purchasers were accredited or otherwise sophisticated investors and the issuances were exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 3(a)(9) of that act.

On June 20, 2011, the Company issued to Undiscovered Equities 500,000 shares of its restricted common stock. These shares were valued at the sum of $25,000 and were issued as payment for investor relations services. The recipient was an accredited or otherwise sophisticated investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 3(a)(9) of that act.

On June 22, 2011, the Company sold an aggregate of 2,857,143 shares of common stock at a purchase price of $.035 per share resulting in gross proceeds to the Company of $10,350. The Company did not pay any commissions or finder’s fees in these transactions. The purchasers were accredited or otherwise sophisticated investors and the issuances were exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 3(a)(9) of that act.

On July 17, 2011, the Company issued Jeffrey Schultz, its CEO, 500,000 shares of common stock valued at $25,000 as a bonus pursuant to the terms of his employment contract dated October 1, 2010.  On July 17, 2011, the Company also issued to Michael Fasci, its CFO, 500,000 shares of its common stock valued at $25,000 as a bonus pursuant to the terms of his employment contract dated July 31, 2010. The recipients were accredited investors and the issuances were exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.

Item 3.
Defaults Upon Senior Securities.

None. 
 
Item 4.
(Removed and Reserved)
 
Item 5.
Other Information.

None
 
 
 
19

 
 
 
Item 6.
Exhibits.
 
Exhibit No.
Description 
3.5
Articles of Amendment to the Articles of Incorporation (1)
   
   
10.3
Asher Enterprises, Inc. $50,000 Convertible Note dated February 23, 2011* [FILED AS AN EXHIBIT TO THE 10-K]
   
   
   
   
   
101
Interactive Data Files *

 
* Filed herewith

 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

     
 
SECURED FINANCIAL NETWORK, INC.
     
Date: August 19, 2011
By:  
/s/ Jeffrey L. Schultz
 
Jeffrey L. Schultz
 
Title: President, CEO, principal executive officer

     
     
Date: August 19, 2011
By:  
/s/ Michael Fasci
 
Michael Fasci
 
Title: Chief Financial Officer, principal financial officer
 
20