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EX-31 - CERT 302 - SurePure, Inc.exhibit31.htm



U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

 

 

 

 

FORM 10-Q

 

 

 

 

 

 

 

 

(Mark One)

 

 

 

 

 

 

 

 

 

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

 

 

 

 

 

 

 

For the quarterly period ended June 30, 2011

 

 

 

 

 

 

 

 

[   ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

 

 

 

 

 

 

 

For the transition period from

 

to

 

 

 

 

 

 

 

 

 

Commission file number   333-158153

 

 

 

 

 

 

 

 

SOEFL INC.

 

 

(Exact name of registrant as specified in its charter)

 

 

 

 

 

 

 

 

Nevada

 

 

26-3550286

 

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

 

 

 

 

 

 

 

112 North Curry Street, Carson City, NV      89703-4934

 

 

(Address of principal executive offices)         (Zip Code)

 

 

 

 

 

 

 

 

Registrants’s telephone number, including area code   (877) 685-1955

 

 

 

 

 

Registrants’s facsimile number, including area code   (866) 334-2567

 

 

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes [X]     No [   ]

 

 

APPLICABLE ONLY TO CORPORATE REGISTRANTS

 

 

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer   [   ]

Accelerated filer   [   ]

Non-accelerated filer   [   ]   (Do not check is a smaller reporting company)

Smaller reporting company   [X]

 

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes [X]     No [   ]


As of August 11, 2011 the registrant had 32,452,000 shares of common stock, $0.001 par value, issued and outstanding.


















SOEFL INC.

(A Development Stage Company)


CONDENSED INTERIM FINANCIAL STATEMENTS


June 30, 2011 (Unaudited) and December 31, 2010






Condensed Interim Balance Sheets

 

Condensed Interim Statements of Operations

 

Condensed Interim Statements of Stockholders' Equity (Deficit)

 

Condensed Interim Statements of Cash Flows

 

Notes to Unaudited Condensed Interim Financial Statements

 





2



SOEFL INC.

(A Development Stage Company)

CONDENSED INTERIM BALANCE SHEETS

(Unaudited)


ASSETS

 

 

 

 

 

 

 

 

 

June 30, 2011

 

December 31, 2010

CURRENT ASSETS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash

$

-

 

$

                  304

 

Prepaid expenses

 

                  -

 

 

23

 

 

 

 

 

 

 

 

 

 

 

 

 

Total Current Assets

 

 

 

327

 

 

 

 

 

 

 

 

 

 

 

TOTAL ASSETS

$

 

$

327

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)

 

 

 

 

 

 

 

CURRENT LIABILITIES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accounts payable

$

12,302

 

$

948

 

Accrued interest – related party (Note 3)

 

1,668

 

 

778

 

Accrued wages – related party (Note 3)

 

79,040

 

 

76,640

 

Notes payable – related party (Note 3)

 

45,441

 

 

41,941

 

 

 

 

 

 

 

 

 

 

 

 

 

Total Current Liabilities

 

138,451

 

 

120,307

 

 

 

 

 

 

 

 

 

 

 

TOTAL LIABILITIES

 

138,451

 

 

120,307

 

 

 

 

 

 

 

 

 

 

 

STOCKHOLDERS’ EQUITY (DEFICIT)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Preferred stock, $0.01 par value, 1,000,000 shares          
authorized, none issued and outstanding

 


 

 


 

 

 

 

 

 

 

 

 

 

 

 

Common stock, $0.001 par value, 200,000,000(65,000,000 Dec. 31,2010) shares
          authorized, 32,452,000, and 32,452,000 shares
          issued and outstanding, respectively

 



32,452

 

 



32,452

 

Additional paid-in capital

 

(18,252)

 

 

(18,252)

 

Deficit accumulated during the development stage

 

(152,651)

 

 

(134,180)

 

 

 

 

 

 

 

 

 

 

 

 

 

Total Stockholders’ Equity (Deficit)

 

(138,451)

 

 

(119,980)

 

 

 

 

 

 

 

 

 

 

 

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)


$


 


$


327

 

 

 

 

 

 

 

 

 

 

 



The accompanying notes are an integral part of these financial statements.






SOEFL INC.

(A Development Stage Company)

CONDENSED INTERIM STATEMENTS OF OPERATIONS

(Unaudited)



 


 


For the 3 months Ended June 30

For the Six Months Ended June 30,

From Inception on October 15, 2008 through 6/30/2011

2011

2010

2011

2010

 

 

 

 

 

 

 

 

 

REVENUE

$                - 

 

$                - 

$                -  

 

$                - 

$                -

 

 

 

 

 

 

 

 

 

EXPENSES

Professional and legal fees

8,318

4,875

13,623

12,750

65,954

Officer wages

1,200

3,120

2,400

15,720

79,040

Incorporation  & filing costs

1,475

1,498

0

3,739

General and administrative

 

101

 

61

 

161

 

2,250

Total Expenses

10,993

 

8,096

 

17,582

28,631

 

150,983

 

 

 

 

 

 

 

 

 

OPERATING LOSS

-10,993

 

-8,096

 

-17,582

 

-28,631

-150,983

 

 

 

 

 

 

 

 

 

OTHER EXPENSE

Interest expense

-453

 

-19

 

-889

 

-38

 

-1,668

Total Other Expense

-453

 

-19

 

-889

-38

 

-1,668

 

 

 

 

 

 

 

 

LOSS BEFORE INCOME TAX EXPENSE

-11,446

-8,115

-18,471

-28,669

-152,651

 

 

 

 

 

 

 

 

 

Income tax expense

 

-

 

 

 

 

 

 

 

 

NET LOSS

-11,446

 

-8,115

 

-18,471

 

-28,669

 

-152,651

 

 

 

 

 

 

 

 

BASIC AND FULLY DILUTED

LOSS PER SHARE

$0.00

$0.00

 

$0.00

 

$0.00

 

 

 

 

 

 

WEIGHTED AVERAGE NUMBER

OF SHARES OUTSTANDING

32,452,000

 

32,452,000

 

32,452,000

 

32,452,000



The accompanying notes are an integral part of these financial statements.





SOEFL INC.

(A Development Stage Company)

CONDENSED INTERIM STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)

(Unaudited)



 

 




Common Stock

 




Paid-in

 

Deficit
Accumulated
During the
Development

 


Total Stockholders’ Equity

 

 

Shares

 

Amount

 

Capital

 

Stage

 

(Deficit)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance, October 15, 2008)

 

 

$

 

$

 

$

 

$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued for cash at $0.001 per share (Note 3)

 



22,800,000

 

 



22,800

 

 



(21,300)

 

 



 

 



1,500

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued for cash at $0.02 per share

 


9,652,000

 

 


9,652

 

 


3,048

 

 

-

 

 


12,700

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss for the year ended December 31, 2008 (restated)

 

-

 

 

-

 

 

-

 

 

(21,532)

 

 



(21,532)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance December 31, 2008 (restated)

 


32,452,000

 

 


32,452

 

 


(18,252)

 

 


(21,532)

 

 


(7,332)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss for the year ended December 31, 2009

 

-

 

 

-

 

 

-

 

 

(71,557)

 

 


(71,557)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance December 31, 2009

 

32,452,000

 

 

32,452

 

 

(18,252)

 

 

(93,089)

 

 

(78,889)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss for the year ended December 31, 2010

 

-

 

 

-

 

 

-

 

 

(41,091)

 

 


(41,091)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance December 31, 2010

 

32,452,000

 

 

32,452

 

 

(18,252)

 

 

(134,180)

 

 

(119,980)

Net loss for the period ended June 30, 2011 (Unaudited)

 



 

 



 

 



 

 



(18,471)

 

 



(18,471)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance, June 30, 2011 (Unaudited)

 


32,452,000

 


$


32,452

 


$


(18,252)

 


$


(152,651)

 


$


(138,451)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



All share amounts have been restated to reflect the 15.2:1 forward split in June 2011




The accompanying notes are an integral part of these financial statements.







SOEFL INC.

(A Development Stage Company)

CONDENSED INTERIM STATEMENTS OF CASH FLOWS

(Unaudited)


 

 

 


For the Six Months
Ended June 30

 

From Inception on October 15, 2008 Through

 

 

 

2011

 

2010

 

June 30, 2011

OPERATING ACTIVITIES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss

 

 

$

(18,471)

 

$

(28,669)

 

$

(152,651)

 

Adjustments to reconcile net loss to net cash used by operating activities:

 

 

 

 

 

 

 

 

 

 

 

Changes in assets and liabilities:

 

 

 

 

 

 

 

 

 

 

 

(Decrease) increase in accounts payable

 

 

 

 

 

 

 12,661

 

 

 12,302

 

(Decrease) increase in accrued expenses

 

 

 

  14,667

 

 

-

 

 

79,040

 

Expenses paid by related party

 

 

 

3,500

 

 

15,758

 

 

45,441

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net Cash Used in Operating Activities

 

 

 


(304)

 

 


(250)

 

 

(15,868)

 

FINANCING ACTIVITIES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Proceeds from issuance of stock

 

 

 

 

 

 

 

14,200

 

Proceeds from related party notes

 

 

 

 

 

 

 

1,668

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net Cash Provided by Financing Activities

 

 

 


 

 


 

 

15,868

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

INCREASE (DECREASE) IN CASH

 

 

 

(304)

 

 

(250)

 

 

 

 

CASH AT BEGINNING OF PERIOD

 

 

 

304 

 

 

929

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CASH AT END OF PERIOD

 

 

$

 

$

679

 

$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SUPPLEMENTAL DISCLOSURES OF
CASH FLOW INFORMATION:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CASH PAID FOR:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest

 

 

$

 

$

 

$

 

Income taxes

 

 

$

 

$

 

$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

NON-CASH ACTIVITIES:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stock issued for officer wages or services

 

 

$

 

$

 

$

 

Stock issued for accounts payable

 

 

$

 

$

 

$

 

Stock issued for related party notes payable

 

 


$


 


$


 

$




6






SOEFL INC.

(A Development Stage Company)

CONDENSED NOTES to the UNAUDITED FINANCIAL STATEMENTS

JUNE 30, 2011


NOTE 1 -

BASIS OF FINANCIAL STATEMENT PRESENTATION


The financial statements presented are those of SOEFL Inc. (the “Company”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted in accordance with such rules and regulations. The information furnished in the unaudited condensed interim financial statements includes normal recurring adjustments and reflects all adjustments, which, in the opinion of management, are necessary for a fair presentation of such financial statements. Although management believes the disclosures and information presented are adequate to make the information not misleading, it is suggested that these unaudited condensed interim financial statements be read in conjunction with the Company’s most recent audited financial statements contained in the Company’s Form 10-K filing with the Securities and Exchange Commission. Operating results for the six months ended June 30, 2011 are not necessarily indicative of the results that may be expected for the year ending December 31, 2011.


NOTE 2 -

ORGANIZATION


SOEFL Inc. ("the Company") was incorporated in the State of Nevada as a for-profit company on October 15, 2008 and established a fiscal year end of December 31.


We are a development-stage company organized to enter into and operate online social networking and loyalty marketing services under our SOEFL (“School Of Entirely Free Learning”) and SOEFLpoints brands. Our success will be driven by our ability to create, grow and monetize an online audience in a cost-effective manner and enable advertisers to reach relevant online consumers effectively. Revenues from our social networking and loyalty marketing services will be derived from advertising fees.


On our social networking Web site located at www.soefl.com, we intend to enable users to locate and interact with their acquaintances. Using interactive tools and features we intend to provide our members, as with other social networking Web sites, the ability to contribute to our social networking Web site, distinct, relevant pieces of content, such as names, school affiliations, profiles, biographies, interests and photos.


SOEFLpoints, is to be our online loyalty marketing service, where we intend to provide advertisers with an effective means to reach our online audience with targeted marketing campaigns, while also enabling consumers to earn points-based rewards by responding to email offers, completing online surveys, shopping online and engaging in other online activities. We intend to market products and services of advertisers to our SOEFLpoints members, who register with SOEFLpoints.com through a double opt-in process to receive email marketing messages from us.


NOTE 3 -

RELATED PARTY TRANSACTIONS


Common Stock


On October 16, 2008, corporate officer Ratree Yabamrung acquired 1,500,000 shares of the Company’s common stock at a price of $0.001 per share, or $1,500, which represents 70.26% of the 2,135,000 issued and outstanding common stock of the Company.


All share amounts have been restated to reflect the 15.2:1 forward split on June 14, 2011.








7






SOEFL INC.

(A Development Stage Company)

CONDENSED NOTES to the UNAUDITED FINANCIAL STATEMENTS

JUNE 30, 2011


Accrued Expenses


For the six months ended June 30, 2011, the Company accrued $2,400 in wages payable to Ratree Yabamrung, its president, treasurer and a director, which represents having worked 120 hours during the period at a rate of $20 per hour.


Notes Payable and Accrued Interest


As of June 30, 2011, the Company had a note payable to an officer totalling $45,441. The note represents cash advances for the payment of general corporate expenses of $45,441. The note is unsecured, due upon demand and accrues interest at the rate of 4.00% per annum. Interest is calculated monthly on the outstanding balance on the last day of the month after accounting for all new funds and payments made during the month. For the three months ended June 30, 2011, the Company accrued $453 in interest payable on the note. Accrued interest payable on the note totals $1,668 at June 30, 2011.


NOTE 4 -

GOING CONCERN


The Company's financial statements are prepared using accounting principles generally accepted in the United States of America applicable to a going concern that contemplates the realization of assets and liquidation of liabilities in the normal course of business.  However, the Company does not have significant cash or other material assets, nor does it have an established source of revenues sufficient to cover its operating costs.  Additionally, the Company has accumulated significant losses, has negative working capital, and a deficit in stockholders' equity.  All of these items raise substantial doubt about its ability to continue as a going concern.  


Management's plans with respect to alleviating the adverse financial conditions that caused shareholders to express substantial doubt about the Company's ability to continue as a going concern are as follows:


The Company's current assets are not deemed to be sufficient to fund ongoing expenses related to the start up of planned principal operations.  If the Company is not successful in the start up of business operations which produce positive cash flows from operations, the Company may be forced to raise additional equity or debt financing to fund its ongoing obligations and cease doing business.  


Management believes that the Company will be able to operate for the coming year by obtaining additional loans from Ms. Yabamrung, the president, treasurer and a director of the Company. However, there can be no assurances that management’s plans will be successful. If additional funds are raised through the issuance of equity securities, the percentage ownership of the Company's then-current stockholders would be diluted. If additional funds are raised through the issuance of debt securities, the Company will incur interest charges until the related debt is paid off.


The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plan described in the preceding paragraph and eventually attain profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.


NOTE 5 -

RECENT ACCOUNTING PRONOUNCEMENTS


The Company’s management has evaluated all recent accounting pronouncements since the last audit through the issuance date of these financial statements. In the Company’s opinion, none of the recent accounting pronouncements will have a material effect on these financial statements.



8







SOEFL INC.

(A Development Stage Company)

CONDENSED NOTES to the UNAUDITED FINANCIAL STATEMENTS

JUNE 30, 2011


NOTE 6 -

SUBSEQUENT EVENTS


On July 25, 2011, the company entered into an Agreement and Plan of Merger dated July 8, 2011, by and among the Company, SurePure Acquisition Corp., a Nevada corporation and a wholly-owned subsidiary of the Company, and SurePure Investment Holding AG, a Switzerland corporation


Management has evaluated subsequent events as of the date of issue, and has determined there are no other subsequent events to be reported.




9





Item 2

Management’s Discussion and Analysis of Financial Condition and Results of Operations


This quarterly report contains forward-looking statements that involve risk, uncertainties and assumptions. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expects”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”, “potential” or “continue” or the negative of these terms or other comparable terminology. Our actual results could differ materially from those anticipated in the forward-looking statements as a result of many factors, including those identified below, in "Risk Factors" and elsewhere in this report. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results.


The following discussion and analysis should be read in conjunction with the financial statements and related notes and the other financial information appearing elsewhere in this quarterly report. Our financial statements are stated in United States dollars and are prepared in accordance with United States Generally Accepted Accounting Principles. All references to “common shares” refer to our shares of common stock. As used in this quarterly report, the terms “we”, “us” and “our” means SOEFL Inc., unless otherwise indicated.


Company Overview


SOEFL is a development stage company incorporated in the State of Nevada on October 15, 2008. We were organized to enter into and operate online social networking and loyalty marketing services under our SOEFL (“School Of Entirely Free Learning”) and SOEFLpoints brands. Our success will be driven by our ability to create, grow and monetize an online audience in a cost-effective manner and enable advertisers to reach relevant online consumers effectively. Revenues from our social networking and loyalty marketing services will be derived from advertising fees.


On our social networking web site located at www.soefl.com, which is currently not yet operational and is “under construction”, we intend to enable users to locate and interact with their acquaintances. Using interactive tools and features we intend to provide our members, as with other social networking web sites, the ability to contribute to our social networking web site, distinct, relevant pieces of content, such as names, school affiliations, profiles, biographies, interests and photos. We intend to have our soefl.com web site operational within six-months of us raising the capital necessary to fund the development of our SOEFL.com web site. We expect the cost of the development of our SOEFL.com web site to be approximately $24,000 in third-party consulting fees and expenses, in addition to the work contributed to the development by our management. Once our SOEFL.com web site is operational, there are many different forms of Internet advertising that we intend to use to generate revenues, which include pay per impression, pay per click, pay per play, or pay per action advertisements to name a few, and the only material uncertainties that management can foresee in respect of our generating revenues from our SOEFL.com web site, would be our inability to generate material revenues. If we are unable to generate material revenues or obtain adequate financing, our business may fail and you may lose some or all of your investment in our common stock.


SOEFLpoints, is to be our online loyalty marketing service, where we intend to provide advertisers with an effective means to reach our online audience with targeted marketing campaigns, while also enabling consumers to earn points-based rewards by responding to email offers, completing online surveys, shopping online and engaging in other online activities. We intend to market products and services of advertisers to our SOEFLpoints members, who register with SOEFLpoints through a double opt-in process to receive email marketing messages from us. We intend to have our SOEFLpoints.com web site operational within six-months of our SOEFL.com web site becoming operational. We expect the cost of the development of our SOEFLpoints.com web site to be approximately $24,000 and intend to develop this web site using revenues generated from our SOEFL.com web site. If we are unable to generate sufficient revenues from our SOEFL.com web site so as to develop our SOEFLpoints.com web site, we may be required to postpone development until such time as we have generated sufficient revenues from our SOEFL.com web site. We do not intend to develop our SOEFLpoints.com web site until such time as our SOEFL.com web site has generated sufficient revenues to funds such development.


Plan of Operation


Over the next twelve months, we must raise capital and complete the staged design and development of our SOEFL.com and SOEFLpoints.com Web sites and initiate marketing activities.


Stage One – to be completed within 180 days of this quarterly report


We intend to complete the prototype design and development of our SOEFL.com Web site (the logo, layout and colors to be used and the features and functions to be provided). This is estimated to cost $12,000.


Stage Two – to be completed within 240 days of this quarterly report


We intend to complete the prototype design of our SOEFLpoints.com Web site (the logo, layout and colors to be used and the features and functions to be provided). We also intend to complete the final design and development of our SOEFL.com Web site. This is estimated to cost $24,000.


Stage Three – to be completed within 360 days of this quarterly report


We intend to complete the final design and development of our SOEFLpoints.com Web site. We also intend to market our SOEFL.com Web site to prospective members and prospective advertisers. This is estimated to cost $12,000.


If we can complete these stages and we receive a positive reaction from our potential members, we will attempt to raise additional money through a private placement, public offering or long-term loans to continue marketing our SOEFL.com and SOEFLpoints.com Web sites to attract larger numbers of members. We will also continually refine our SOEFL.com and SOEFLpoints.com Web sites and optimize our marketing efforts from the market feedback we receive during the initial marketing phase and from our member’s feedback. We do not at this time have an estimate for this stage.


At present, Ratree Yabamrung, our president, in addition to her investment in our common stock, has invested $45,441 in our company. She is willing to make additional financial commitments, but the total amount that she is willing to invest has not yet been determined. At the present time, we have not made any arrangements to raise additional cash; however, we intend to raise additional capital through private placements once



10





we gain a quotation on the Over-The-Counter Bulletin Board, for which there is no assurance. If we need additional cash but are unable to raise it, we will either suspend marketing operations until we do raise the cash, or cease operations entirely. Other than as described in this paragraph, we have no other financing plans.


If we are unable to complete any phase of our development or marketing efforts because we don't have enough money, we will cease our development and or marketing operations until we raise money. Attempting to raise capital after failing in any phase of our development plan could be difficult. As such, if we cannot secure additional proceeds we will have to cease operations and investors would lose their entire investment.


Management does not plan to hire additional employees at this time. Our president will be responsible for designing and acting as primary developer for our SOEFL.com and SOEFLpoints.com Web sites. Once we begin development of our SOEFL.com and SOEFLpoints.com Web sites, we intend to hire an independent consultant(s) to complete the development and to market the Web site(s). We do not at this time have an estimate for this stage.


Over the next twelve months we have estimated that we will need to spend approximately $76,000 on completing these stages, in addition to the work contributed to the development by our management.


On July 25, 2011, SOEFL, Inc., a Nevada corporation (the “Company”) entered into an Agreement and Plan of Merger dated July 8, 2011, by and among the Company, SurePure Acquisition Corp., a Nevada corporation and a wholly-owned subsidiary of the Company, and SurePure Investment Holding AG, a Switzerland corporation (“SurePure”).


Under the terms and conditions of the Agreement, the Company will sell 26,822,215 shares of common stock Company in consideration for all the issued and outstanding shares in SurePure.  The effect of the issuance will be that SurePure shareholders will hold approximately 60% of the issued and outstanding shares of common stock of the Company.  Separately, a wholly-owned subsidiary of the Company will merge with SurePure, with the effect that SurePure will be a wholly-owned subsidiary of the Company.  The transaction is anticipated to close in September 2011, subject to SurePure shareholder approval and customary closing conditions, as set forth in the Agreement.  The Agreement further provides that upon consummation of the transaction, SOEFL will change its name to “SurePure, Inc.”


SurePure’s business is the marketing and sale of liquid photo-purification (Ultra Violet) technology that purifies turbid liquids, including milk, beer, fruit juice, wine, carbonated beverages and industrial applications, including water.  SurePure’s patented technology uses ultra violet light to provide a green alternative to heat and chemicals in the purification of turbid liquids.


Financial Condition, Liquidity and Capital Resources


At June 30, 2011, we had nil cash on hand and in the bank compared to $679 in cash at June 30, 2010. At June 30, 2011, we had negative working capital of $138,451 compared to negative working capital of $107,558, at June 30, 2010. This increase in negative working capital is primarily the result of professional fees and office wages.


At June 30, 2011, we had total assets of nil. Our total assets at June 30, 2010 were $702 consisting of cash of $679 and prepaid expenses of $23. This decrease in assets is primarily the result of the use of our cash for office wages and professional fees.


At June 30, 2011, our total liabilities were $138,451, consisting of a note payable and accrued interest to our principle executive officer of $46,109, accrued wages payable to our principle executive officer of $79,040 and accounts payable of $12,302. Our total liabilities at June 30, 2010 were $108,260, consisting of a note payable and accrued interest to our principle executive officer of $2,072, accrued wages payable to our principle executive officer of $72,320 and accounts payable of $33,868.


For the period ended June 30, 2011, net cash used by operating activities was ($304), net cash used by investment activities was nil, and net cash provided by financing activities was nil. For the period ended June 30, 2010, net cash used by operating activities was $250, net cash used by investment activities was nil, and net cash provided by financing activities was nil.


We must raise capital to continue the staged design and development of our SOEFL.com and SOEFLpoints.com Web sites and initiate marketing activities.


Management has estimated the cost over the next twelve months to be (a) $48,000 to continue development of our SOEFL.com and SOEFLpoints.com Web sites, and (b) $24,000 to maintain our reporting status. Therefore our current cash on hand will not satisfy our cash requirements for the next twelve months and as such our president, Ms. Yabamrung, will need to make additional financial commitments to our company, which is not guaranteed. Ratree Yabamrung, our president, treasurer and a director, in addition to her investment in our common stock, has invested $1,941 in our company. She is willing to make additional financial commitments, but the total amount that she is willing to invest has not yet been determined.


However, Ms. Yabamrung has undertaken, if she is so able to, to provide us with operating and loan capital to sustain our business over the next twelve month period, as the expenses are incurred, in the form of a non-secured loan.


We plan to satisfy our future cash requirements - primarily the working capital required for the development of our SOEFL.com and SOEFLpoints.com Web sites and to offset legal and accounting fees - by additional financing. This will likely be in the form of future debt or equity financing.


Management believes that if we obtain sufficient funds to operate our business through future debt or equity financing, we may generate sales revenue within the following twelve months thereof. However, additional debt or equity financing may not be available to us on acceptable terms or at all, and thus we could fail to satisfy our future cash requirements.


If we are unsuccessful in raising the additional proceeds through future equity financing we will then have to seek additional funds through debt financing, which would be highly difficult for a new development stage company to secure. Therefore, we are highly dependent upon the future equity financing and failure to obtain equity financing would result in our having to seek capital from other resources such as debt financing,



11





which may not even be available to us. However, if such financing were available, because we are a development stage company with no operations to date, we would likely have to pay additional costs associated with high risk loans and be subject to an above market interest rate. At such time these funds are required, management would evaluate the terms of such debt financing and determine whether the business could sustain operations and growth and manage the debt load. If we cannot raise additional proceeds via future debt or equity financing we would be required to cease business operations. As a result, investors in our common stock would lose all of their investment. Also management believes if we cannot raise sufficient revenues or maintain our reporting status with the Securities and Exchange Commission we will have to cease all efforts directed towards the company. As such, any investment previously made would be lost in its entirety.


The staged development of our SOEFL.com and SOEFLpoints.com Web sites will continue over the next twelve months. Other than hiring independent consultants to assist in the development of our Web sites, we do not anticipate obtaining any further products or services. We do not expect the purchase or sale of plant or any significant equipment and we do not anticipate any change in the number of our employees.  We have no current material commitments.


If we are unable to complete any phase of our development or marketing efforts because we don't have enough money, we will cease our development and or marketing operations until we raise money. Attempting to raise capital after failing in any phase of our development plan could be difficult. As such, if we cannot secure additional proceeds we will have to cease operations and investors would lose their entire investment.


Our auditors have issued a "going concern" opinion, which is included in our last Form 10-K filing. This means that there is substantial doubt that we can continue as an on-going business for the next twelve months unless we obtain additional capital to pay our bills. This is because we have not generated any revenues and no substantial revenues are anticipated. Accordingly, we must raise cash from sources other than from the sale of advertising. Our only other source for cash at this time is investments by our president. We must raise cash to implement our business strategy and stay in business. Our success or failure will be determined by our ability to develop and market our SOEFL.com and SOEFLpoints.com Web sites.


As of June 30, 2011, we had a note payable to our president, Ms. Yabamrung, totalling $45,441. The note represents operating expenses.


Results of Operations


 

  

 

Three Months Ended
June 30, 2011

 

 

From Inception on
October 15, 2008 Through
December 31, 2010

 

Revenue

$

Nil  

 

$

Nil  

 

Operating Expenses

 

10,993  

 

 

133,402  

 

Net Income (Loss)

 

(11,446)

 

 

(134,180)


Our operating expenses consist of professional and legal fees, officer wages, incorporation costs, and general and administrative expenses. Professional and legal fees for the period ended June 30, 2011 were $8,318 compared to $4,875 for the period ended June 30, 2010. The decrease in professional and legal fees was primarily attributable to maintaining our reporting status rather than acquiring our reporting status. For the period ended June 30, 2011 accounting fees were $1,500, auditing fees were $2,626 and legal fees were $4,193, compared to $3,000, $1,750 and $125 respectively for the period ended June 30, 2010. Officer wages for the period ended June 30, 2011 were $1,200 compared to $3,120 for the period ended June 30, 2010. General and administrative expenses for the period ended June 30, 2011 was $0 compared to $101 for the period ended June 30, 2010.


Financing Activities


Financing activities resulted in a net cash inflow of nil for the period ended June 30, 2011 compared to a net cash inflow of nil for the period ended June 30, 2010.


We intend to seek additional funding through public or private financings to fund our operations through fiscal 2011 and beyond. However, if we are unable to raise additional capital when required or on acceptable terms, or achieve cash flow positive operations, we may have to significantly delay product development and scale back operations both of which may affect our ability to continue as a going concern.


Satisfaction of Our Cash Obligations for the Next Twelve Months


As of June 30, 2011, our cash balance was nil. Our plan for satisfying our cash requirements for the next twelve months is through advertising-generated income, sale of shares of our common stock, third party financing, and/or traditional bank financing. We anticipate some advertising-generated income during that same period of time, but do not anticipate generating sufficient amounts of revenues to meet our working capital requirements. Consequently, we intend to make appropriate plans to insure sources of additional capital in the future to fund growth and expansion through additional equity or debt financing or credit facilities.


Additional Disclosure of Outstanding Share Data


As of August 9, 2011, we had 35,452,000 shares of common stock issued and outstanding.


Off Balance Sheet Arrangements


We currently have no off-balance sheet arrangements, including any outstanding derivative financial statements, off-balance sheet guarantees, interest rate swap transactions or foreign currency contracts, nor are any contemplated by management. We do not engage in trading activities involving non-exchange traded contracts.


The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with the company is a party, under which the company has (i) any obligation arising under a guarantee contract, derivative instrument or variable interest; or (ii) a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as



12





credit, liquidity or market risk support for such assets.


Critical Accounting Policies


The following are the accounting policies that we consider to be critical accounting policies. Critical accounting policies are those that are both important to the portrayal of our financial condition and results and those that require the most difficult, subjective, or complex judgments, often as results of the need to make estimates about the effect of matters that are subject to a degree of uncertainty.


The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities in the consolidated condensed financial statements and accompanying notes included elsewhere in this quarterly report. The United States Securities and Exchange Commission has defined a company’s most critical accounting policies as the ones that are most important to the portrayal of the company’s financial condition and results of operations, and which require the company to make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. For additional information, see the notes to consolidated condensed financial statements included elsewhere in this quarterly report and also please refer to our annual report on Form 10-K for the year ended December 31, 2010, for a more detailed discussion of our critical accounting policies. Although we believe that our estimates and assumptions are reasonable, they are based upon information presently available. Actual results may differ significantly from these estimates under different assumptions or conditions.


We did not make any material changes in or to our critical accounting policies during the three-month period ended June 30, 2011.


We adopted Statement of Financial Accounting Standards No. 144 (SFAS 144), "Accounting for the Impairment or Disposal of Long-Lived Assets". SFAS 144 develops one accounting model (based on the model in SFAS 121) for long-lived assets that are to be disposed of by sale, and addresses the principal implementation issues. SFAS 144 requires that long-lived assets that are to be disposed of by sale be measured at the lower of book value or fair value less cost to sell. This requirement eliminates APB30's requirement that discontinued operations be measured at net realizable value or that entities include under discontinued operations in the financial statements amounts for operating losses that have not yet occurred. Additionally, SFAS 144 expands the scope of discontinued operations to include all components of an entity with operations that (1) can be distinguished from the rest of the entity and (2) will be eliminated from the ongoing operations of the entity in a disposal transaction.


The carrying amounts of our financial instruments, including cash, accounts payable, and accrued liabilities, approximate fair value due to their short maturities.


Recent Accounting Pronouncements


The Company’s management has evaluated all recent accounting pronouncements since the last audit through the issuance date of these financial statements. In the Company’s opinion, none of the recent accounting pronouncements will have a material effect on these financial statements.


Item 3

Quantitative and Qualitative Disclosures About Market Risk


Not applicable.



Item 4

Controls and Procedures


Not applicable.



Item 4T

Controls and Procedures


Disclosure Controls and Procedures


Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time period specified in the SEC's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 is accumulated and communicated to management including our principal executive officer and principal financial officer as appropriate, to allow timely decisions regarding required disclosure.


In connection with this quarterly report, as required by Rule 15d-15 under the Securities Exchange Act of 1934, we have carried out an evaluation of the effectiveness of the design and operation of our company's disclosure controls and procedures. This evaluation was carried out under the supervision and with the participation of our company's management, including our company's principal executive officer and principal financial officer. Based upon that evaluation, our company's principal executive officer and principal financial officer concluded that subject to the inherent limitations noted in this Part II, Item 9A(T) as of December 31, 2010, our disclosure controls and procedures were not effective due to the existence of material weaknesses in our internal controls over financial reporting, as discussed below.


Management's Report on Internal Control over Financial Reporting


Our management is responsible for establishing and maintaining adequate internal control over financial reporting for our company. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies and procedures may deteriorate.




13





Our management, including our principal executive officer and principal financial officer, conducted an assessment of the effectiveness of our internal control over financial reporting based on certain criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, management concluded that our internal control over financial reporting was not effective as of December 31, 2010 due to the following material weaknesses:


Our company does not have in-house personnel with the technical knowledge to identify and address some of the reporting issues surrounding certain complex or non-routine transactions. Going forward, with material, complex and non-routine transactions, management will gain a thorough understanding of the transaction and seek guidance from third-party experts or consultants. Management corrected any errors prior to the release of our company’s December 31, 2010 financial statements.


Our company’s administration is composed of one administrative individual resulting in a situation where there is no segregation of duties. In order to remedy this situation we would need to hire additional staff to provide greater segregation of duties. Currently, it is not feasible to hire additional staff to obtain segregation of duties. Management will reassess this matter in the following year to determine whether improvement in segregation of duties is feasible.


This quarterly report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the SEC that permit us to provide only management's report in this quarterly report.


Changes in Internal Control Over Financial Reporting


There were no changes in our internal control over financial reporting (as defined in Rule 13a-15(f) or 15d-15(f)) during the quarter ended June 30, 2011 that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.





14





PART II


Item 1

Legal Proceedings


There is no material pending legal proceedings to which our company is a party or of which any of our property is the subject, and no such proceedings are known by us to be contemplated.


There is no material proceeding to which any director, officer, or affiliate of our company, or any owner of record or beneficial owner of more than 5% of any class of voting securities of our company, or any associate of any such director, officer, affiliate of our company, or security holder is a party adverse to our company or has a material interest adverse to our company.



Item 1A

Risk Factors


N/A


Item 2

Unregistered Sales of Equity Securities and Use of Proceeds


None.


Item 3

Defaults Upon Senior Securities


None.


Item 4

Submission of Matters to a Vote of Security Holders


None.


Item 5

Other Information


None.


Item 6

Exhibits


Exhibits Required by Item 601 of Regulation S-K

(3)

Articles of Incorporation and By-laws

3.1

Articles of Incorporation (incorporated by reference from our Registration Statement on Form S-1 filed on March 23, 2009)

3.2

Bylaws (incorporated by reference from our Registration Statement on Form S-1 filed on March 23, 2009)

(10)

Material Contracts

10.1

Shareholder Loan Agreement between SOEFL Inc. and Ratree Yabamrung (incorporated by reference from our Registration Statement on Form S-1 filed on March 23, 2009)

10.2

Form of Subscription Agreement Primary Offering (incorporated by reference from our Registration Statement on Form S-1 filed on March 23, 2009)

(31)

Section 302 Certification

31.1*

Section 302 Certification of Ratree Yabamrung

(32)

Section 906 Certification

32.1*

Section 906 Certification of Ratree Yabamrung

101.LAB**

 

XBRL Taxonomy Extension Label Linkbase

101.PRE**

 

XBRL Taxonomy Extension Presentation Linkbase

101.INS**

 

XBRL Instance Document

101.SCH**

 

XBRL Taxonomy Extension Schema

101.CAL**

 

XBRL Taxonomy Extension Calculation Linkbase

101.DEF**

XBRL Taxonomy Extension Definition Linkbase

*        Filed herewith

**     Includes the following materials contained in this Quarterly Report on Form 10-Q for the quarter ended May 31, 2011 formatted in XBRL (eXtensible Business Reporting Language): (i) the Balance Sheets, (ii) the Statements of Operations, (iii) the Statements of Changes in Equity, (iv) the Statements of Cash Flows, and (v) Notes.




15





SIGNATURES


In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



SOEFL INC.



By: /s/ RATREE YABAMRUNG

Ratree Yabamrung

President, Treasurer and Director

(Principal Executive Officer, Principal Financial Officer, and Principal Accounting Officer)


Dated: August 15, 2011



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