FLURIDA GROUP INC - FORM 10-Q

Attached files

file	filename
EX-31.2 - FLURIDA GROUP INC	ex31_2.htm
EX-32.2 - FLURIDA GROUP INC	ex32_2.htm
EX-32.1 - FLURIDA GROUP INC	ex32_1.htm
EX-31.1 - FLURIDA GROUP INC	ex31_1.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

xQUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2011

oTRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

For the transition period from _____________________ to ______________

Commission file number 333-151200

FLURIDA GROUP, INC.

((Exact name of registrant as specified in its charter)

Nevada	3469	26-0688130

(State or other jurisdiction of incorporation or organization)	(Primary Standard Industrial Classification Code Number)	IRS I.D.

22 West Washington St, Suit 1500 Chicago, IL		60602
(Address of principal executive offices)		(Zip Code)

Issuer’s telephone number: 630-778-6991

N/A

(Former name, former address and former three months, if changed since last report)

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer	o		Accelerated filer		o
Non-accelerated filer	o		Smaller Reporting Company		x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

As of August 15, 2011 there were 38,990,827 shares issued and outstanding of the registrant’s common stock.

TABLE OF CONTENTS

PART I — FINANCIAL INFORMATION	3
Item 2. Management’s Discussion and Analysis or Plan of Operation.	28
Item 3. Quantitative and Qualitative Disclosure about Market Risk	38
Item 4. Controls and Procedures.	39
PART II — OTHER INFORMATION	39
Item 1. Legal Proceedings.	39
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.	39
Item 3. Defaults Upon Senior Securities	39
Item 4. (Removed and Reserved).	40
Item 5. Other Information.	40
Item 6. Exhibits.	40

PART I — FINANCIAL INFORMATION

FLURIDA GROUP, INC.

Financial Statements

(Unaudited)

As of June 30, 2011 and 2010

Table of Contents

Consolidated Balance Sheets	6

Consolidated Statement of Operation	7

Consolidated Shareholders Equity	8

Consolidated Statement of Cash Flows	9

Notes to Unaudited Consolidated Financial Statements	10

FLURIDA GROUP, INC.
CONSOLIDATED BALANCE SHEETS
	June 30		December 31
	2011		2010
ASSETS	( Unaudited)
Current assets:
Cash and cash equivalents	$	340,755	$	992,825
Accounts receivable, net		2,720,258		2,282,640
Inventory		1,623,542		1,533,220
Total Current Assets	$	4,684,555	$	4,808,685

Property, plant and equipment, net	$	65,557	$	46,138

Other assets:
Loan to supplier	$	284,626	$	284,626
Accrued interest receivable		29,869		22,305
Security deposit		6,264		6,264
Total Other Assets	$	320,759	$	313,195

TOTAL ASSETS	$	5,070,871	$	5,168,018
LIABILITIES & EQUITY
Current liabilities:
Account payable	$	3,509,152	$	3,632,648
Income taxes payable		22,659		79,307
Unearned revenue		-		2,364
Total current liabilities	$	3,531,811	$	3,714,319

Stockholders' Equity:
Common stock, $0.001 par value;
200,000,000 shares authorized;
38,990,827 shares issued and outstanding.	$	38,991	$	38,991

Paid-in capital		1,221,613		1,221,613

Retained earnings		255,936		187,572

Accumulated other comprehensive Income		22,520		5,523

Total stockholders' equity	$	1,539,060	$	1,453,699

TOTAL LIABILITIES & EQUITY	$	5,070,871	$	5,168,018

FLURIDA GROUP, INC.
CONSOLIDATED STATEMENT OF OPERATION
	Six Months Ended					Three Months Ended
	June 30					June 30
	2011		2010			2011		2010
	Unaudited		Unaudited			Unaudited		Unaudited
Revenues:	$	7,022,186	$	5,437,803		$	4,002,399	$	3,251,138
Cost of Goods Sold		6,384,261		4,872,493			3,706,514		2,933,763
Gross Profit	$	637,925	$	565,310		$	295,885	$	317,375
Operating expenses:
Research and development		-		-			-		-
Selling, general and administrative expenses		502,984		427,145			272,876		229,088
Depreciation and amortization expenses		8,252		168			4,668		168
Total Operating Expenses	$	511,236	$	427,313		$	277,544	$	229,256
Operating Income( Loss)	$	126,689	$	137,997		$	18,341	$	88,119

Investment income, net		7,825		7,383			3,964		3,692
Interest Expense, net		-		-			-		-
Income(Loss) before taxes		134,514		145,380			22,305		91,811
Income(Loss) tax expense		66,150		-			12,800		-
Net Income(Loss)	$	68,364	$	145,380		$	9,505	$	91,811

Net Income(Loss) per common share-Basics	$	0.00	$	0.00		$	0.00	$	0.00
Net Income(Loss) per common share-Diluted	$	0.00	$	0.00		$	0.00	$	0.00

Other comprehensive Income(Loss), net of tax:
Foreign currency translation adjustments		16,997		(39,532	)		6,940		(23,703	)
Total other comprehensive Income(Loss)	$	16,997	$	(39,532	)	$	6,940	$	(23,703	)
Comprehensive Income(Loss)	$	85,361	$	105,848		$	16,445	$	68,108

FLURIDA GROUP, INC.
CONSOLIDATED STATEMENT OF STOCKHOLDERS EQUITY
FOR THE PERIOD ENDED JUNE 30, 2011
(Unaudited)
					Additional					Accumulated Other			Total
	Common Stock				Paid-in		Retained			Comprehensive			Stockholders'
	Shares		Amount		Capital		Earnings			Income (Loss)			Equity
Balance, December 31, 2009		38,990,827	$	38,991	$	1,221,613	$	(23,633	)	$	48,979		$	1,285,950

Adjustment for Exchange
rate changes										$	(43,456	)	$	(43,456	)

Net Income for the year
ended December 31, 2010							$	211,205					$	211,205
Balance, December 31, 2010		38,990,827	$	38,991	$	1,221,613	$	187,572		$	5,523		$	1,453,699

Adjustment for Exchange
rate changes										$	16,997		$	16,997

Net Income for the period
ended June 30, 2011							$	68,364					$	68,364
Balance, June 30, 2011		38,990,827	$	38,991	$	1,221,613	$	255,936		$	22,520		$	1,539,060

FLURIDA GROUP, INC.
CONSOLIDATED STATEMENT OF CASH FLOWS
	Six Months Ended						Three Months Ended
	June 30						June 30
	2011			2010			2011			2010
Operating Activities:	Unaudited			Unaudited			Unaudited			Unaudited
Net Income(Loss)	$	68,364		$	145,380		$	9,505		$	91,811
Adjustments to reconcile net income to net cash
provided by operating activities:
Depreciation Expense		8,252			168			4,668			168
Inventory		(90,322	)		(494,467	)		(222,685	)		(373,204	)
Account Receivable		(437,618	)		(1,312,657	)		(680,619	)		(609,629	)
Accrued Interest Receivable		(7,564	)		(7,383	)		(3,782	)		(3,692	)
Overpayment Credit		-			(15,129	)		-			(15,129	)
Unearned Revenue		(2,364	)		60,000			(2,364	)		-
Increase Income Tax Payable		(56,648	)		-			(65,691	)		-
Increase Account Payable		(123,496	)		1,104,046			616,903			755,903
Decrease Credit card Payable		-			(656	)		-			-
Net cash provided by operating activities	$	(641,396	)	$	(520,698	)	$	(344,065	)	$	(153,772	)
Investing Activities:
Purchase of Furniture and Equipment		(27,671	)		(12,946	)		(6,198	)		(12,946	)
Net cash provided by investing activities	$	(27,671	)	$	(12,946	)	$	(6,198	)	$	(12,946	)
Financing Activities:
Proceeds from issuance of common stock		-			-			-			-
Net cash provided by financing activities	$	-		$	-		$	-		$	-
Effect of Exchange Rate on Cash	$	16,997		$	(39,532	)	$	6,940		$	(23,703	)
Net increase (decrease) in cash and cash equivalents	$	(652,070	)	$	(573,176	)	$	(343,323	)	$	(190,421	)
Cash and cash equivalents at beginning of the period	$	992,825		$	700,959		$	684,078		$	318,204
Cash and cash equivalents at end of the period	$	340,755		$	127,783		$	340,755		$	127,783

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE A- BUSINESS DESCRIPTION

Flurida Group, Inc. (the “Company”), incorporated under the laws of Nevada on December 19, 2006, with registered address at 502 East John Street, Carson City, NV 89706. Flurida Group, Inc. operates its business in USA as Flurida Group USA, Inc., the Company’s wholly owned branch located in the State of Illinois and has principle office at 22 West Washington ST, Suite 1500, Chicago, IL 60602.

Flurida Group leased a warehouse at 24412 S Main Street, Carson, CA 90745.

Besides USA operation, Flurida Group, Inc. also established one subsidiary in Europe:

Flurida Group European S.R.L (“Flurida European”): Flurida Group European S.R.L. was established on December 28, 2007 and is 100% owned by Flurida Group, Inc. Flurida European is in the business of trading services, distribution, and marketing of the appliance parts in Europe. The Flurida European is located at Via locatelli 2, 21010 Vizzola, Ticino, VA-Italy.

The company closed its Flurida Qingdao China office in July, 2009.

The Company’s main business includes sourcing, distribution and marketing of appliance parts in Asia, Europe, North and South America.

These parts are manufactured in China by Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd. (“Zhong Nan Fu Rui”). It was established in 2005 specializing in home appliance components and subassemblies manufacturing, and located in Qingdao City, Shandong Province, China. On September 18, 2007, Flurida Group, Inc. signed a long-term distribution agreement with Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd. Zhong Nan Fu Rui is a Chinese manufacturing company owned 100% by Mr. Jianfeng Ding, the founder of the Company.

NOTE B – SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates and assumptions that affect certain amounts reported in the financial statements and disclosures. Accordingly, actual results could differ from those estimates.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B – SIGNIFICANT ACCOUNTING POLICIES (Continue)

Principles of Consolidation

The consolidated financial statements of the Company include the accounts of Flurida Group USA and Flurida Group European S.R.L. All significant intercompany balances and transactions have been eliminated in consolidation.

Basis of accounting

The financial statements reflect the assets, revenues and expenditures of the Company on the accrued basis of accounting.

Cash and Cash Equivalents

The Company considers all highly-liquid investments with an original maturity of three months or less when purchased to be cash equivalents.

Concentration of credit risk

The Company maintains its cash in bank accounts which, at times, may exceed the federally insured limits. The Company has not experienced any losses in such accounts and believes it is not exposed to any significant credit risk on cash.

Foreign Currency Translation

The Company has determined the United States dollars to be its functional currency for Flurida Group USA and European Euro to be its functional currency in European business. Assets and liabilities were translated to U.S. dollars at the period-end exchange rate. Statement of operations amounts were translated to U.S. dollars using the first date of each month during the year. Gains and losses resulting from translating foreign currency financial statements are accumulated in other comprehensive income (loss), a separate component of shareholders’ equity.

Security Deposit

The Company started having an office in CA State from September 2010, which is located at 24412 S Main ST, STE 105, Carson CA 90745. Flurida Group USA Inc made $ 6,264 security deposit for leasing the property.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B – SIGNIFICANT ACCOUNTING POLICIES

Property, Plant, and Equipment Depreciation

Property, plant, and equipment are stated at cost. Depreciation is being provided principally by straight line methods over the estimated useful lives of the assets. Expenditures for maintenance and repairs, which do not improve or extend the expected useful lives of the assets, are expensed to operations while major repairs are capitalized.

The equipments were recorded as fixed asset to depreciate over 7 years and the electronic data processing equipments and furniture were recorded as fixed asset to depreciate over 5 years with straight line method.

As of June 30, 2011, the company has furniture, Computer and data processing equipments, and equipments at a cost of $ 75,198, and $ 9,641 of accumulated depreciation expense was recorded.

Account Receivable

As of June 30, 2011, the company had a total of $ 2,720,258 account receivables from it major customers. Detail showed as below.

		6/30/2011
	Chuzhou FuDa	$ 3,322
	Electrolux- Australia	$ 31,436
	Electrolux-Anderson-US	$ 1,047,546
	Electrolux-Mexico	$ 468,982
	Electrolux Major Appliance	$ 22,211
	Electrolux - Sweden	$ 11,460
	Electrolux Italy	$ 254,494
	Electrolux Hungary	$ 199,227
	Shamrock	$ 7,800
	General Electric Company	$ 3,319
	Master Precision Global LLC(MPG)	$ 450,909
	Qingdao FuBiDa	$ 487
	ZhongNanFuRui	$ 219,065
TOTAL		$ 2,720,258

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B - SIGNIFICANT ACCOUNTING POLICIES (Continued)

Accrued Interest Receivable

In July 1st, 2009, the company loan $278,090 to its main supplier Zhong Nan Fu Rui Mechanical electronics Co., Ltd at interest rate of 5.31%, term July 1, 2009 to June 30, 2011. On August 10, 2010, additional loan of $6,535.59 was advanced to Zhong Nan Fu Rui Mechanical electronics Co., Ltd. As of June 30, 2011, total of $ 29,869 accrued interest receivable with interest rate at 5.31% was incurred.

Account Payable

The Company incurred accounts payable including professional fees, purchases, payroll and payroll tax liability, and other service fee payables. As of June 30, 2011, the company had a total of $ 3,509,152 account payable, which was included $ 2,149,822 for Zhong Nan Fu Rui, $ 650,088 for Chu Zhou Fu Da, $ 549,657 for Qiongdao Fu Bi Da, $ 34,041 for Shang Hai Fu Lu International Trading, and $ 95,276 for US suppliers, $ 2,999 for salary and payroll tax payable, and $ 27,269 for all other account payable.

Basics and Diluted Net Loss Per Common Share

Basic earnings per share is computed by dividing income available to common shareholders (the numerator) by the weighted-average number of common shares outstanding (the denominator) for the period. Diluted earnings per share assume that any dilutive convertible securities outstanding were converted, with related preferred stock dividend requirements and outstanding common shares adjusted accordingly. It also assumes that outstanding common shares were increased by shares issuable upon exercise of those stock options for which market price exceeds the exercise price, less shares which could have been purchased by us with the related proceeds. In periods of losses, diluted loss per share is computed on the same basis as basic loss per share as the inclusion of any other potential shares outstanding would be anti-dilutive.

The Company only issued one type of shares, i.e., common shares only. There are no other types securities were issued. Accordingly, the diluted and basics net loss per common share are the same.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B - SIGNIFICANT ACCOUNTING POLICIES (Continued)

Inventory

The inventory was valued at cost of purchase from suppliers.

On June, 2008, Flurida Group, Inc signed a consigned inventory agreement with Electrolux Home Products De Mexico, S.A. DEC.V. (Electrolux). Under the term of the agreement, the supplier, Flurida Group, Inc, agreed to produce, to maintain the transit the customized products per Electrolux’s specification. Electrolux maintain a storage location within Electrolux’s Juarez site for consigned inventory. And Flurida Group, Inc is facilitated to use of Electrolux’s storage location at such site to the sale of products to Electrolux; Electrolux will provide labor resources for receipt, stock up, and pulls of consigned products. Flurida Group, Inc., retains title and ownership of products while in transit to Electrolux’s site and while stored in the consigned inventory location. Title and ownership will pass to Electrolux when they withdraw products from the consigned inventory location. Upon withdrawal, Electrolux will pay for it under the payment term stated in the purchasing order correspond with the withdraw products. Products residing in the consigned inventory for 90 days with no activity due to non communicated demand change will no longer qualify for consignment, and will be considered as withdrawn product after 90 days. Accordingly, title passage and invoicing shall occur on such product per the term.

As of June 30, 2011, there were 8,862 icemakers and 16,632 pieces motor in Electrolux Juarez warehouse as of consignment inventory. Also, there were 197,640 pieces motor in Electrolux Anderson warehouse as of consignment inventory.

The company also had 18,207 Icemakers and 30,240 motors been shipped out at FOB shipping point Qingdao, China to Electrolux Juarez warehouse. The company also had 221,184 pieces Motor been shipped out at FOB shipping point Qingdao, China to Electrolux Anderson warehouse. The company also had 34,560 pieces motor been shipped out at FOB shipping point Qingdao, China to St. Cloud warehouse. Those purchases haven’t considered as a sale or a consignment inventory at the period ended June 30, 2011. Therefore, it’s the inventory of Flurida Group, Inc.

As a result, the company had total of $ 1,623,543 inventory as of June 30 2011.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B - SIGNIFICANT ACCOUNTING POLICIES (Continued)

Revenues Recognition

Revenues include sales of appliance parts in Asia, Europe, and North America.

Revenues are recognized from product sales upon shipment, which is the point in time when risk of loss is transferred to the customer, net of estimated returns and allowances.

From the period of January to June 2011, the Company had total net revenue of $ 7,022,186, including $ 4,002,399 for the period of April to June and $ 3,019,787 for the period of January to March 2011.

For the period April 1 to June 30, 2011, the Company sold icemakers and motors to, Electrolux USA, located at Charlotte NC for sales of $ 2,906,266. The motors were manufactured and supplied by Zhong Nan Fu Rui; all the motors were shipped out at FOB shipping point Qingdao, China. And the icemakers were manufactured and supplied by ChuZhou FuDa Mechanical & Electronics Co., Ltd; all the icemakers were shipped out at FOB shipping point Nanjing, China.

The Company sold motors to another US company, Master Precision Global (MPG), a sub-assembler to Electrolux, for $365,602. The motors were manufactured and supplied by Zhong Nan Fu Rui, and shipped out at FOB shipping point at Qingdao, China.

In the second quarter of 2011, the Company sold icemakers, components, and tooling service to Electrolux –Australia for $ 32,856. The icemakers were manufactured and supplied by Chu Zhou Fu Da Mechanical & Electronics; all the icemakers were shipped out at FOB shipping point Nanjing, China.

The Company also sold DAC Boxes to Electrolux –Sweden for $ 10,528. The DAC Box were manufactured and supplied by Qingdao Fu Bi Da; all the DAC Boxes were shipped out at FOB shipping point Qingdao, China.

The Company sold DAC Boxes, Deflector, push buttons, Magnets, Motors and other related parts to Electrolux –Italy for total $ 236,641. The DAC Boxes, Magnets, Motors and other related parts were manufactured and supplied by Zhong Nan Fu Rui, and Qingdao Fu Bi Da; all the DAC Boxes magnets, and motors were shipped out at FOB shipping point Qingdao, China.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B - SIGNIFICANT ACCOUNTING POLICIES (Continued)

Revenues Recognition (Continued)

The Company also sold DAC Boxes, Magnets, Motors, and other related parts to Electrolux – Hungry for total $ 256,576. The DAC Boxes, magnets and Motors were manufactured and supplied by Zhong Nan Fu Rui, and Qingdao Fu Bi Da respectively; all the DAC Boxes magnet, and motors were shipped out at FOB shipping point Qingdao, China.

The company sold Motors, icemakers, and some related refrigerator appliance parts to North Carolina Electrolux Major Appliances, Inc for $ 22,203. The parts were manufactured and supplied by Zhong Nan Fu Rui, and were shipped out at FOB shipping point at Qingdao, China.

In the second quarter of 2011, the Company sold thermostats and other related key parts for icemakers and motors, to Zhong Nan Fu Rui. The parts were exclusively used for the icemakers and motors purchase order by Electrolux. Flurida Group purchased the parts from Wako Electronics, Inc., an US Company located at Louisville, KY 40299. Flurida Group also sold Rocker Switch, the key parts for icemakers, to Zhong Nan Fu Rui. The parts, Rocker Switch, were exclusively used for the icemakers purchase order by Electrolux. The Company purchased the parts, Rocker Switch, from CW Industries, an US Company located at Southampton, PA; and also Flurida Group purchased some other related key parts from corporate America, and then sold to Zhong Nan Fu Rui. Flurida Group, Inc. adds averaged 5% - 10% margin based on the cost of purchase, then sold to them, so, $ 158,240 were sold and invoiced to Zhong Nan Fu Rui.

The company sold Thermostat to an US company, JC Technology Industries Inc for $ 600. The parts were manufactured and supplied by Zhong Nan Fu Rui, and were shipped out at FOB shipping point at Qingdao, China.

From April 1 to June 30, 2011, the company earned $ 2,723 service income from General Electric Company, a US company located at Louisville, KY; and had other tooling and service income of $ 10,164.

In summary, for the period of April 1 to June 30, 2011, the Company incurred the total sales of $ 4,002,399. The cost of goods sold is discussed in details in Note C, Related Party Transactions.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B - SIGNIFICANT ACCOUNTING POLICIES (Continued)

Operating Expense

Operating Expenses includes all selling, general and administrative expenses for the Company. For the three months period ended June 30, 2011 and 2010, the company had a total of $ 272,876 and $ 229,088 selling and administrative expenses respectively. And for the six months period ended June 30, 2011 and 2010, the company had a total of $ 502,984 and $ 427,145 selling and administrative expenses respectively. Detail was showed on Exhibit A.

Payroll Expense

Started from January 2011, Flurida Group had salaries for officers Jianfeng Ding, Yaru Huang, and Ying Zhong for $350,000, $80,000, $ 80,000. The Social Security tax and Medicare tax were paid by both employer and employees in USA; employees also withheld portion of Federal and State tax calculate by each individual’s status. All of the tax was submitted to Internal Revenue Service and local government at a semiweekly basis.

		Six Months Ended	Six Months Ended	Three Months Ended	Three Months Ended
		June 30, 2011	June 30, 2010	June 30, 2011	June 30, 2010
Payroll Expense - ER
	State Unemployment Tax	1,860	1,646	682	-
	US Medicare Tax - ER	3,891	2,820	1,931	1,378
	US Social Security Tax -ER	12,110	12,058	3,727	5,890
	Payroll Expense - ER - Other	232	-	353	-
Total Payroll Expense - ER		18,093	16,524	6,691	7,268
Payroll Expenses - EE
	Federal Tax Withholding	47,821	29,358	25,083	14,500
	Net Salaries Payment-EE	199,260	143,809	103,011	70,083
	State Tax Withholding	15,981	6,434	7,462	3,150
	US Medicare Tax -EE	3,891	2,820	1,931	1,378
	US Social Security Tax - EE	8,706	12,058	3,028	5,890
Total Payroll Expenses - EE		275,659	194,480	140,515	95,000
Total Payroll Expense		293,752	211,004	147,206	102,268

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B - SIGNIFICANT ACCOUNTING POLICIES (Continued)

Professional Fee

Professional fees are consist of accounting and auditing fee, legal fee, commission and consulting expenses, SEC filling fee, and other professional expenses.

		Six Months Ended	Six Months Ended	Three Months Ended	Three Months Ended
		June 30, 2011	June 30, 2010	June 30, 2011	June 30, 2010
Professional Fees
	Accounting & Auditing service	35,963	31,000	33,500	31,000
	Auditing Factory	3,935	3,245	3,935	950
	Commission & Consultant fee	22,682	280	12,514	280
	Legal fee	2,980	16,914	2,980	1,414
	Edgar SEC Filing Fee	6,230	968	6,230	968
	Transfer Agent Service	525	640	300	640
	Professional Fees - Other	-	6,132	-	2,440
Total Professional Fees		72,316	59,179	59,460	37,692

Income Tax

Income taxes are provided for tax effects of transactions reported in the financial statements and consist of taxes currently due plus deferred taxes. Deferred taxes are recognized for differences between the bases of assets and liabilities for financial statement and income tax purposes. The differences in asset and liability bases relate primarily to organization and start-up costs (use of different methods and periods to calculate deduction). Deferred taxes are also recognized for operating losses and tax credits that are available to offset future income taxes. The deferred tax assets and/or liabilities represent the future tax return consequences of those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled. The components of the deferred tax asset and liability are classified as current and concurrent based on their characteristics. Valuation allowances are provided for deferred tax assets based on management’s projection of the sufficiency of future taxable income to realize the assets.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B - SIGNIFICANT ACCOUNTING POLICIES (Continued)

Comprehensive Income

The company’s comprehensive income is comprised of net income, unrealized gains and losses on marketable securities classified foreign currency translation adjustments, and unrealized gains and losses on derivative financial instruments related to foreign currency hedging.

Recent Accounting Pronouncements

Business Combinations —The new guidance on business combinations retains the underlying concepts of the previously issued standard in that the acquirer of a business is required to account for the business combination at fair value. As with previous guidance, the assets and liabilities of the acquired business are recorded at their fair values at the date of acquisition. The excess of the purchase price over the estimated fair values are recorded as goodwill. The new pronouncement results in some changes to the method of applying the acquisition method of accounting for business combinations in a number of significant aspects. Under the new guidance, all acquisition costs are expensed as incurred and in-process research and development costs are recorded at fair value as an indefinite-lived intangible asset. Prior to the adoption, in-process research and development costs were immediately expensed and acquisition costs were capitalized. Further, the new guidance generally requires restructuring charges associated with a business combination to be expensed subsequent to the acquisition date.

Derivative Instruments and Hedging Activities — The pronouncement requires additional disclosures about the objectives of derivative instruments and hedging activities, the method of accounting for such instruments, and a tabular disclosure of the effects of such instruments and related hedged items on Financial Statements. The pronouncement does not change the accounting treatment for derivative instruments.

Fair Value Measurements and Disclosures — The pronouncements define fair value, establish guidelines for measuring fair value, and expand disclosures regarding fair value measurements.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE B - SIGNIFICANT ACCOUNTING POLICIES (Continued)

Recent Accounting Pronouncements (Continue)

Variable Interest Entities and Transfers of Financial Assets and Extinguishments of Liabilities — The pronouncement on transfers of financial assets and extinguishments of liabilities removes the concept of a qualifying special-purpose entity and removes the exception from applying variable interest entity accounting to qualifying special-purpose entities. The new guidance on variable interest entities requires an entity to perform an ongoing analysis to determine whether the entity’s variable interest or interests give it a controlling financial interest in a variable interest entity. The pronouncements are effective for fiscal years beginning after November 15, 2009.

Management does not anticipate that the adoption of these standards will have a material impact on the financial statements.

Income Tax

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE C – RELATED PARTY TRANSACTIONS

Common Shares Issued to Executive and Non-Executive Officers and Directors

As of December 31, 2008, total 32,129,960 shares were issued to officers and directors. Please see the Table below for details:

Name	Total Shares	Total Amount	Percentage
Fenglan Li	165,000	15,750	0.42%
Fuling Li	115,000	10,750	0.29%
Ying Zhong	2,000,000	200,000	5.13%
Gian Franco Barbieri	102,000	9,700	0.26%
Xiaoyong Fu	750,000	75,000	1.92%
Jianfeng Ding & Yaru Huang	28,997,760	325,998	74.37%
Total	32,129,760	$637,197.76	82.39%

* Based on total issued shares as of December 31, 2008: 38,990,827

At July 23, 2009, the Company's founders Jianfeng Ding and Yaru Huang transferred total 2,000,000 of their common shares to Chuanyun Mu and Xia Liu as a gift. Therefore, as of June 30, 2011, total 30,129,960 shares were issued to officers and directors. Please see the table below for details:

Name	Total Shares	Total Amount	Percentage
Fenglan Li	165,000	15,750	0.42%
Fuling Li	115,000	10,750	0.29%
Ying Zhong	2,000,000	200,000	5.13%
Gian Franco Barbieri	102,000	9,700	0.26%
Xiaoyong Fu	750,000	75,000	1.92%
Jianfeng Ding & Yaru Huang	26,997,760	323,998	69.24%
Total	30,129,760	$635,198	77.26%

· Based on total issued shares as of December 31, 2009: 38,990,827.

· Total outstanding issued shares as of June 30, 2011: 38,990,827

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE C – RELATED PARTY TRANSACTIONS (Continued)

Cost of Goods Sold

The Company’s purchase is primarily from supplier, Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd., owned 100% by the founder of the Company, Jianfeng Ding. Due to Jianfeng Ding, and Yaru Huang, husband and wife, combined hold 69.24% issued common shares for Flurida Group, Inc., the two entities, Flurida Group, Inc., and Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd., are under conmmon control according to EITF 02-5.

The products the Company will sell are manufactured in China by Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd. (“Zhong Nan Fu Rui”). It was established in 2005 specializing in home appliance components and subassemblies manufacturing, and located in Qingdao City, Shandong Province, China. On September 18, 2007, amended June 25, 2008 and further amended on August 4, 2008, Flurida Group, Inc. signed a five year distribution agreement with Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd. Zhong Nan Fu Rui is a Chinese manufacturing company owned 100% by Mr. Jianfeng Ding, our president. Under the terms of the agreement Zhong Nan Fu Rui authorizes Flurida to be its exclusive sales agent for the ice making product lines, including icemaker and ice water dispensing systems all over the world. The ice making product lines shall include the products that Zhong Nan Fu Rui developed before the agreement signed and the products that will be developed solely by Zhong Nan Fu Rui during the term of the agreement. Zhong Nan Fu Rui is the exclusive supplier of the products we sell. Although the distribution agreement requires that the purchase price we will pay for these products will be comparable to what the Flurida would have paid a non-related party in market price, Mr. Ding may face a conflict in calculating the price the products are sold to Flurida and the determining amount of products the Flurida purchase. However, because Mr. Ding has a fiduciary duty to Flurida and the shareholders, he has indicated that he will assure strict adherence to this provision of the agreement and will not require Flurida to purchase a quantity of products in excess of that which Flurida can reasonably afford or reasonably expect to sell in within two to three months of our purchase of the products.

The management of Flurida Group, Inc. believes that the purchase price for the parts from Zhong Nan Fu Rui will be market price. Flurida Group, Inc. and Zhong Nan Fu Rui are two totally separated entities, i.e., Flurida Group, Inc. is a USA corporation and will fully comply with USA regulations and USA general accepted accounting principles; Zhong Nan Fu Rui is a Chinese company and it will comply with Chinese legal systems.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE C – RELATED PARTY TRANSACTIONS (Continued)

Cost of Goods Sold ( Continued)

Flurida Group, Inc. and Zhong Nan Fu Rui will operate independently. Zhong Nan Fu Rui, as a Chinese local manufacturer, will record their manufacturing costs and inventories based on the Chinese accounting regulations rulings. But, when Flurida Group, Inc. purchases the parts from Zhong Nan Fu Rui, Flurida Group will record the actual costs paid to Zhong Nan Fu Rui as the costs for inventory of Flurida Group, Inc. There is no any relationship for Zhong Nan Fu Rui’s manufacturing historic costs with Flurida Group’s inventory value. Specifically, Flurida’s inventory value is equal to the purchase price or actual cost of the parts purchased from Zhong Nan Fu Rui, and the purchase price of the parts will be fair market price. Flurida Group, Inc. will adopt the first-in and first-out inventory system according to generally accepted accounting principles in USA.

The management of Zhong Nan Fu Rui disclosed to Flurida Group, Inc. that, Zhong Nan Fu Rui adopted the cost plus pricing policies with market adjustment, negotiable with customers. Zhong Nan Fu Rui adopted the cost plus system for all the products for all customers including the product, icemakers exclusively distributed by Flurida Group, Inc. Specifically, the selling price is determined by total actual manufacturing cost of direct manufacturing materials (parts), direct manufacturing labor, and allocated manufacturing overhead cost, plus 5-10% of total manufacturing cost. Zhong Nan Fu Rui’s minimum gross profit margin is 5%.

Flurida Group also purchased the products from suppliers, Qingdao Fubida Electronics Co., Ltd, Shanghai Fulu International Trading Co., Ltd, and Chuzhou Fuda Mechanical and Electronics Co., Ltd on purchase orders basis.

Qingdao Fubida Electronics Co., Ltd, owned 100% indirectly by Jianfeng Ding and Yaru Huang, husband and wife. Qingdao Fubida Electronics Co., Ltd is a manufacturing company, and it was established in 2003 specializing in home appliance control components and subassemblies manufacturing, and located in Qingdao City, Shandong Province, China. The plant space is around 70,000 sq ft. 14units injection molding machine up to 600 metric tons.

Shanghai Fulu International Trading Co., Ltd. a trading company established in 2007, located at Shanghai, China, 100% owned indirectly by Jianfeng Ding and Yaru Huang.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE C – RELATED PARTY TRANSACTIONS (Continued)

Cost of Goods Sold ( Continued)

Chuzhou Fuda Mechanical & Electronics Co., Ltd. owned 100% indirectly by Jianfeng Ding and Yaru Huang, husband and wife is an appliance components and sub-assemblies manufacturer established on March 18, 2008. Chuzhou Fuda is located in Chuzhou City, Anhui Province, China. The plant space is around 100,000sq. ft. with 18 molding machine up to 800 metric ton and 6 assemblies lines for appliance components and assemblies.

At the period ended March 31, 2011, the Company had ending inventory of Icemakers and Motors at total cost of $ 1,400,857 that was purchased from Zhong Nan Fu Rui and ChuZhou FuDa.

From the period April 1 to June 30, 2011, Flurida Group, Inc. purchased Motors and parts from Zhong Nan Fu Rui at total cost of $ 2,671,647for FOB shipping point at Qingdao, China.

The total parts price from Zhong Nan Fu Rui consists of 80% of direct manufacturing materials and labor, 10% of allocated manufacturing overhead, and 10% of profit margin.

Flurida Group, Inc. also purchased Motors, Deflectors, Icemakers, Magnets, Dac boxes, and other related parts from Qingdao Fubida Electronics Co., Ltd. at total cost of $368,799 for FOB shipping point at Qingdao, China.

The Company purchased Icemakers and parts from ChuZhou FuDa at total cost of $ 745,758 for FOB shipping point at Nanjing, China.

In addition, Flurida Group, Inc. purchased Magnets, Icemakers, Timers and related parts from Shanghai Fulu International Trading Co., Ltd., at total cost of $6,465 for FOB shipping point at Shanghai, China.

To manufacture the related refrigerator appliance parts, Zhong Nan Fu Rui and Qingdao Fubida Electronics Co., needs key parts made in USA, which were purchased through Flurida Group, Inc. in USA. The costs of purchasing the parts were $128,829 in the period of April to June 2011.

From the period of April to June 30, 2011, the Company had total purchase of $ 3,921,598.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE C – RELATED PARTY TRANSACTIONS (Continued)

Cost of Goods Sold (Continued)

At the period ended June 30, 2011, the Company had ending inventory of 500,256 pieces motors and 27,069 pieces icemakers value at $1,623,543.

For the period of April 1 to June 30, 2011, the company had freight cost of $7,602.

Therefore, in the three months period ended June 30, 2011, the Company incurred a total cost of good sold of $ 3,706,514.

Loan to Supplier

At July 1st, 2009, Flurida Group, Inc. loan $278,091 to the company’s primary supplier, Zhong Nan Fu Rui. The outstanding balance bears interest at 5.31%, pursuant to a written agreement, for the term from July 1st 2009 to June 30th 2010. This receivable was due on demand. At July 1st 2010, the loan agreement is renewed for another year by both parties at an interest rate of 5.31%.

On August 6, 2010, the Company advanced additional $6,535.59 to related party supplier, Zhong Nan Fu Rui for the same interest of $5.31% without written agreement. The payment term is on demand.

NOTE D – SHAREHOLDERS’ EQUITY

During the year ended December 31, 2008, Flurida Group, Inc has issued total 11,699,067 new shares on April 15, 2008, including 11,649,067 shares issued to loan holders who converted all the loans to common shares. At the year ended December 31, 2008, Flurida Group, Inc. incurred net loss of $ (194,079).

Therefore, the total stockholders’ equity balance at December 31, 2008 was $ 1,075,377.

On April 15, 2008, 50,000 shares issued to Williams Law Group at $ 0.10, for the legal service value of $5,000. On April 1, 2008, seven non-affiliated loan holders asked for repayment of their loans in the aggregate amount of $ 25,066 plus the total interest cost of $624.72, which was paid on the same date, April 1, 2008; meantime, seven additional lenders loaned an aggregate amount of $ 9,926.

FLURIDA GROUP, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE D – SHAREHOLDERS’ EQUITY (Continue)

On April 15, 2008, total loan amount of $1,164,906 was converted to common shares at price of $0.10 per share, for the total shares of 11,649,067 shares, which were issued to the loans holders.

There were no new shares issued during the period ending December 31, 2010.

There were no new shares issued during the period ending June 30, 2011.

Therefore, as of June 30, 2011 total shares issued and outstanding are 38,990,827.

NOTE E – GOING CONCERN

The Company’s operating history and financial resources may raise doubt about its ability to continue as a going concern. The financial statements do not include adjustments that might result from the outcome of this uncertainty and if the Company is unable to generate significant revenue or secure financing, then the Company may be required to cease or curtail its operations. In the second quarter of 2011, the Company generated sales revenue of $ 4,002,399. The Company’s most concentrated customer is Electrolux located in various countries. If Electrolux discontinue the purchase which may be very unlikely in near future, the Company may face the ability to continue as a going concern. However, due to the close relationship between the Company and it’s suppliers, Zhong Nan Fu Rui and Qingdao Fubida Electronics Co., which are 100% owned by the founder, Jianfeng Ding. Zhong Nan Fu Rui and Qingdao Fubida Electronics Co.’s current customers can be served by the Company for the same quality of products and services. Besides, as of June 30, 2011, the cash and cash equivalent balance was $ 340,755, the management believes that the revenues will be generated and its cash flows will be maintained to cover its operational costs and the risk of going concern in long term is significantly low.

Exhibit A

Selling, general and administrative expenses

	Six Months Ended		Six Months Ended		Three Months Ended		Three Months Ended
	June 30, 2011		June 30, 2010		June 30, 2011		June 30, 2010
Expense
Administration Expense		2,071		5,818		564		908
Bank Service Charges		3,208		704		2,614		354
Business operation tax		-		579		-		-
Business Registration		1,494		974		1,494		550
Certification		34,072		34,921		13,214		19,312
Commission		-		21,266		-		15,770
Computer and Internet Expense		504		507		272		290
Credit Card Finance Charge		-		50		-		50
Flurida Europe Operating Exp		-		21,336		-		-
fuel charge		733		28		253		28
GIFT AND PROMOTION		4,050		2,441		4,050		2,181
Industry Show		-		100		-		-
Insurance Expense		-		31		-		31
Meals and Entertainment		12,262		2,220		4,078		2,220
Office Supplies		8,660		4,908		1,779		3,120
Parking Fee		220		89		28		84
Payroll Expense - ER		18,093		16,524		6,691		7,268
Payroll Expenses - EE		275,659		194,480		140,515		95,000
Postage &Shipping		2,313		1,549		1,814		1,196
Professional Fees		72,316		59,179		59,460		37,692
Rent Expense		25,923		10,260		17,047		5,130
Repairs and Maintenance		-		471		-		293
Service Cost		1,369		5,000		133		5,000
Telephone Expense		4,406		3,939		2,178		3,130
Travel Expense
air agent fee		95		990		95		990
Airfare		20,618		23,684		9,894		18,493
Car Rental		2,549		422		977		422
Hotel Expense		10,008		8,092		4,798		5,811
Local Transportation		472		48		155		48
Travel Expense - Other		1,134		4,400		544		1,864
Total Travel Expense		34,875		37,635		16,462		27,628
Utilities		756		2,135		232		1,853
Total Expense		502,984		427,145		272,876		229,088

Item 2. Management’s Discussion and Analysis or Plan of Operation.

The following discussion of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes, and other financial information included in this Form 10-Q.

Our Management’s Discussion and Analysis contains not only statements that are historical facts, but also statements that are forward-looking. Forward-looking statements are, by their very nature, uncertain and risky. These risks and uncertainties include international, national, and local general economic and market conditions; our ability to sustain, manage, or forecast growth; our ability to successfully make and integrate acquisitions; new product development and introduction; existing government regulations and changes in, or the failure to comply with, government regulations; adverse publicity; competition; the loss of significant customers or suppliers; fluctuations and difficulty in forecasting operating results; change in business strategy or development plans; business disruptions; the ability to attract and retain qualified personnel; the ability to protect technology; the risk of foreign currency exchange rate; and other risks that might be detailed from time to time in our filings with the Securities and Exchange Commission.

Although the forward-looking statements in this Report reflect the good faith judgment of our management, such statements can only be based on facts and factors currently known by them. Consequently, and because forward-looking statements are inherently subject to risks and uncertainties, the actual results and outcomes may differ materially from the results and outcomes discussed in the forward-looking statements. You are urged to carefully review and consider the various disclosures made by us in this report as we attempt to advise interested parties of the risks and factors that may affect our business, financial condition, and results of operations and prospects.

Overview

Our business is the sale of appliance parts in Asia, Europe, Australia, North and South America. The main products that we sell to these markets are icemakers, motors, ice water dispensing system, and appliance assemblies.

These parts are manufactured in China by Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd. (“Zhong Nan Fu Rui”)

Zhong Nan Fu Rui was established in 2005 specializing in home appliance components and subassemblies manufacturing, and located in Qingdao City, Shandong Province, China. On September 18, 2007, amended June 25, 2008 and further amended on August 4, 2008, Flurida Group, Inc. signed a long-term distribution agreement with Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd. Zhong Nan Fu Rui is a Chinese manufacturing company owned 100% by Mr. Jianfeng Ding, our president.

Shanghai Fulu International Trading Co., Ltd. a trading company established in 2007, located at Shanghai, China, 100% owned indirectly by Jianfeng Ding and Yaru Huang.

We sell the following types of appliance parts:

Automatic Refrigerator Build-in Icemaker: The automatic refrigerator build-in icemaker is designed for household refrigeration products, such as refrigerator, under-counter refrigerator, freezer to make the ice cubes automatically.

Refrigerator Through-Door Ice Water System: Refrigeration Through-Door Ice Water System is the system that stores the ice cubes harvested from the icemaker, delivered and dispensed the ice, crushed ice or water to the refrigerator door through the electronic control system at the front of the refrigerator door. The through-door ice water system normally includes the following assemblies: ice bucket assembly, motor rail assembly, module assembly, facade assembly, housing assembly. The ice bucket assembly and the motor rail assembly can be located in the freezer, in the refrigerator door and or sealed chamber in the refrigerator. The module assembly, facade assembly and housing assembly vary according to the specific design from each client.

Shade Pole Motor and Motor Assembly for Refrigerator or Freezers: The shade pole motor and motor assembly is a key part for refrigerators or freezers. Flurida Group Inc’s motor part is designed and specified for the refrigerators or freezers made by Electrolux, an US company with headquarter in Charlotte, NC. Flurida also supplies the motors and motor assemblies to Electrolux Europe facilities in Italy and Hungary.

Results of Operations

For the fiscal quarters ended June 30, 2011 vs. June 30, 2010.

Revenue

For the second quarter ended June 30, 2011 and 2010, the Company had total net revenue of $ 4,002,399 and $ 3,251,138 respectively.

For the period of April 1 to June 30, 2011, the Company sold icemakers and motors to Electrolux USA, located at Charlotte NC for sales of $ 2,906,266. The motors were manufactured and supplied by Zhong Nan Fu Rui; all the motors were shipped out at FOB shipping point Qingdao, China. And the icemakers were manufactured and supplied by ChuZhou FuDa Mechanical & Electronics Co., Ltd; all the icemakers were shipped out at FOB shipping point Nanjing, China.

The Company sold DAC Boxes, Deflector, Push buttons, Magnets, Motors and other related parts to Electrolux –Italy for total $ 236,641. The DAC Boxes, Magnets, Motors and other related parts were manufactured and supplied by Zhong Nan Fu Rui, and Qingdao Fu Bi Da; all the DAC Boxes magnets, and motors were shipped out at FOB shipping point Qingdao, China.

The Company also sold DAC Boxes, Magnets, Motors, and other related parts to Electrolux – Hungry for total $ 256,576. The DAC Boxes, Magnets and Motors were manufactured and supplied by Zhong Nan Fu Rui, and Qingdao Fu Bi Da respectively; all the DAC Boxes, Magnet, and Motors were shipped out at FOB shipping point Qingdao, China.

The Company sold Motors, Icemakers, and some related refrigerator appliance parts to North Carolina Electrolux Major Appliances, Inc for $ 22,203. The parts were manufactured and supplied by Zhong Nan Fu Rui, and were shipped out at FOB shipping point at Qingdao, China.

In the second quarter of 2011, the Company sold thermostats and other related key parts for icemakers and motors, to Zhong Nan Fu Rui. The parts were exclusively used for the icemakers and motors purchase order by Electrolux. Flurida Group purchased the parts from Wako Electronics, Inc., an US Company located at Louisville, KY 40299. Flurida Group also sold Rocker Switch, the key parts for icemakers, to Zhong Nan Fu Rui. The parts, Rocker Switch, were exclusively used for the icemakers purchase order by Electrolux. The Company purchased the parts, Rocker Switch, from CW Industries, an US Company located at Southampton, PA; and also Flurida Group purchased some other related key parts from corporate America, and then sold to Zhong Nan Fu Rui. Flurida Group, Inc. adds averaged 5% - 10% margin based on the cost of purchase, then sold to them, so $ 158,240 were sold and invoiced to Zhong Nan Fu Rui.

The company sold Thermostat to an US company, JC Technology Industries Inc for $600. The parts were manufactured and supplied by Zhong Nan Fu Rui, and were shipped out at FOB shipping point at Qingdao, China.

From April 1 to June 30, 2011, the company earned $2,723 service income from General Electric Company, a US company located at Louisville, KY; and had other tooling and service income of $10,164.

In summary, for the period of April 1 to June 30, 2011, the Company incurred the total sales of $ 4,002,399 from selling the parts and tooling services, comparing with the $3,251,138 for the quarter ended June 30, 2010, increase of 23%. The increase of revenues was due to the increased sales orders placed by Electrolux.

Cost of Revenue

Our Costs of Goods Sold, as we expected will increased slightly due to increasing Chinese Yuan’s currency exchange rate, labor costs, and raw materials. We anticipate this trend to continue and may adjust our unit price upward to reduce the impact of rising costs.

For the quarter ended June 30, 2011, the Company incurred a total cost of goods sold of $3,706,514 compared to $ 2,933,763 for the three months period ended June 30, 2010. The cost of goods sold for the period ending June 30, 2011 comparing to June 30, 2010 was also increased due to the sales revenue increases.

From the period April 1 to June 30, 2011, Flurida Group, Inc. purchased Motors and parts from Zhong Nan Fu Rui at total cost of $ 2,671,647for FOB shipping point at Qingdao, China.

The Company purchased Icemakers and parts from ChuZhou FuDa at total cost of $ 745,758 for FOB shipping point at Nanjing, China.

From the period of April to June 30, 2011, the Company had total purchase of $ 3,921,598.

At the period ended March 31, 2011, the Company had ending inventory of Icemakers and Motors at total cost of $ 1,400,857 that was purchased from Zhong Nan Fu Rui and ChuZhou FuDa.

At the period ended June 30, 2011, the Company had ending inventory of 500,256 pieces motors and 27,069 pieces icemakers value at $1,623,543.

For the period of April 1 to June 30, 2011, the company had freight cost of $7,602.

Therefore, in the three months period ended June 30, 2011, the Company incurred a total cost of good sold of $ 3,706,514.

The cost of goods sold in the Statements of Operations includes costs of products purchased from suppliers, shipping costs or freight in costs for the products shipping FOB port China, and other costs if any directly related to the products inspection, duty and custom taxes of products, internal transfer costs if any. The selling, general and administrative expense includes operation expense such as travel, professional, office rent, telephone, certification fees, wages and salaries for management and administrative employees, and other expense related to operation. There was no allocation of portion of any selling, general and administrative expense to the cost of goods sold.

For the three months period ended June 30, 2011 vs. 2010, our gross marging was decreased mainly because our higher profit margin products such as DAC Box sold were decreased but the lower profit margin products such as motors were increased. Our gross margin may not be comparable to those of other entities, since some other entities may include all or allocate portion of the costs related to their distribution network into cost of goods sold.

Expense

Our Operating expenses consist of selling, general and administrative expenses.

	Three Months Ended		Three Months Ended
	June 30, 2011		June 30, 2010
Expense
Administration Expense		564		908
Bank Service Charges		2,614		354
Business operation tax		-		-
Business Registration		1,494		550
Certification		13,214		19,312
Commission		-		15,770
Computer and Internet Expense		272		290
Credit Card Finance Charge		-		50
Flurida Europe Operating Exp		-		-
fuel charge		253		28
GIFT AND PROMOTION		4,050		2,181
Industry Show		-		-
Insurance Expense		-		31
Meals and Entertainment		4,078		2,220
Office Supplies		1,779		3,120
Parking Fee		28		84
Payroll Expense - ER		6,691		7,268
Payroll Expenses - EE		140,515		95,000
Postage & Shipping		1,814		1,196
Professional Fees		59,460		37,692
Rent Expense		17,047		5,130
Repairs and Maintenance		-		293
Service Cost		133		5,000
Telephone Expense		2,178		3,130
Travel Expense
air agent fee		95		990
Airfare		9,894		18,493
Car Rental		977		422
Hotel Expense		4,798		5,811
Local Transportation		155		48
Travel Expense - Other		544		1,864
Total Travel Expense		16,462		27,628
Utilities		232		1,853
Total Expense		272,876		229,088

Started from January l, 2011, Flurida Group had salaries for officers Jianfeng Ding, Yaru Huang, and Ying Zhong for $350,000, $80,000, $ 80,000, respectively. The Social Security tax and Medicare tax were paid by both employer and employees in USA; employees also withheld portion of Federal and State tax calculate by each individual’s status. All of the tax was submitted to Internal Revenue Service and local government at a semiweekly basis. The Company incurred a total payroll expense of $147,206 for the quarter end June 30, 2011. For maintaining and operating the business, the Company expensed a total of $ 59,460 professional fee, which was included the accounting fee, commission and consulting fee for enlarge sales volume, and other professional expenses.

We expect selling, general, and administrative expenses to increase in future periods as we initiate a number of marketing and promotional activities.

Income Taxes

We are subject to income taxes in the U.S., while the subsidiary in Italy is subject to the income tax laws of Italy. We incurred income tax expense of $12,800 for the quarter ended June 30, 2011. As of June 30, 2011, the company had income taxes payable of $ 22,659. For the quarter ending June 30, 2010, management estimated that there may be accumulated operating loss carry forward and the potential increase of operation expense projections in 2010, the income tax for the period of June 30, 2010 was not estimated and paid.

Net Income

We had a net income of $ 9,505 and $ 91,811 for the three months period ended June 30, 2011 and 2010 respectively.

For the six months ended June 30, 2011 vs. June 30, 2010.

Revenue

From the period of January 1 to June 30, 2011, the Company had total net revenue of $ 7,022,186, including $ 4,002,399 for the period of April to June and $ 3,019,787 for the period of January to March 2011. For the first six months ended June 30, 2011, the Company incurred the total sales of $7,022,186 from selling the parts and tooling services, comparing with the $5,437,803 for the first six months ended June 30, 2010, increase of 29%.

For the period January 1 to June 30, 2011, the Company sold icemakers and motors to, Electrolux USA, located at Charlotte NC for sales of $ 5,087,278. The motors were manufactured and supplied by Zhong Nan Fu Rui; all the motors were shipped out at FOB shipping point Qingdao, China. And the icemakers were manufactured and supplied by ChuZhou FuDa Mechanical & Electronics Co., Ltd; all the icemakers were shipped out at FOB shipping point Nanjing, China.

The Company sold motors to another US company, Master Precision Global (MPG), a sub-assembler to Electrolux, for $487,469. The motors were manufactured and supplied by Zhong Nan Fu Rui, and shipped out at FOB shipping point at Qingdao, China.

The Company sold icemakers, components, and tooling service to Electrolux –Australia for $ 168,303. The icemakers were manufactured and supplied by Chu Zhou Fu Da Mechanical & Electronics; all the icemakers were shipped out at FOB shipping point Nanjing, China.

The Company also sold DAC Boxes to Electrolux –Sweden for $ 16,519. The DAC Box were manufactured and supplied by Qingdao Fu Bi Da; all the DAC Boxes were shipped out at FOB shipping point Qingdao, China.

The Company sold DAC Boxes, Deflector, push buttons, Magnets, Motors and other related parts to Electrolux –Italy for total $ 389,446. The DAC Boxes, Magnets, Motors and other related parts were manufactured and supplied by Zhong Nan Fu Rui, and Qingdao Fu Bi Da; all the DAC Boxes magnets, and motors were shipped out at FOB shipping point Qingdao, China.

The Company also sold DAC Boxes, Magnets, Motors, and other related parts to Electrolux – Hungry for total $ 400,452. The DAC Boxes, magnets and Motors were manufactured and supplied by Zhong Nan Fu Rui, and Qingdao Fu Bi Da respectively; all the DAC Boxes magnet, and motors were shipped out at FOB shipping point Qingdao, China.

The company sold Motors, icemakers, and some related refrigerator appliance parts to North Carolina Electrolux Major Appliances, Inc for $ 88,162. The parts were manufactured and supplied by Zhong Nan Fu Rui, and were shipped out at FOB shipping point at Qingdao, China.

From the period of January to June 2011, the Company sold thermostats and other related key parts for icemakers and motors, to Zhong Nan Fu Rui. The parts were exclusively used for the icemakers and motors purchase order by Electrolux. Flurida Group purchased the parts from Wako Electronics, Inc., an US Company located at Louisville, KY 40299. Flurida Group also sold Rocker Switch, the key parts for icemakers, to Zhong Nan Fu Rui. The parts, Rocker Switch, were exclusively used for the icemakers purchase order by Electrolux. The Company purchased the parts, Rocker Switch, from CW Industries, an US Company located at Southampton, PA; and also Flurida Group purchased some other related key parts from corporate America, and then sold to Zhong Nan Fu Rui, Qingdao Fubida Electronics Co., Ltd and ChuZhou FuDa Electronics Co., Ltd. Flurida Group, Inc. adds averaged 5% - 10% margin based on the cost of purchase, then sold to them, so, $ 204,520 were sold and invoiced to Zhong Nan Fu Rui.

The company sold thermostats to an US company, Exact Peplacement Parts for $ 22,400. The parts were manufactured and supplied by Zhong Nan Fu Rui, and were shipped out at FOB shipping point at Qingdao, China. The company also sold Thermostat to an US company, JC Technology Industries Inc for $ 600. The parts were manufactured and supplied by Zhong Nan Fu Rui, and were shipped out at FOB shipping point at Qingdao, China.

Also, from January 1 to June 30, 2011, the company sold $ 145,523 tooling service to General Electric Company, a US company located at Louisville, KY; and had other tooling and service income of $ 11,514.

In summary, for the first six months ended June 30, 2011, the Company incurred the total sales of

$ 7,022,186 from selling the parts and tooling services, comparing with the $5,437,803 for the first six months ended June 30, 2010, increase of 29%. The increase of revenues was due to the increased sales orders placed by Electrolux.

Cost of Revenue

For the six month period ended June 30, 2011, the Company incurred a total cost of goods sold of $ 6,384,261 compared to $ 4,872,493 for the six months period ended June 30, 2010.

At the year ended 2010, the Company had ending inventory of $ 1,533,220 that was purchased from Zhong Nan Fu Rui and ChuZhou FuDa, including the product of icemakers and motors.

From the period January 1 to June 30, 2011, Flurida Group, Inc. purchased Motors and parts from Zhong Nan Fu Rui at total cost of $ 4,607,373 for FOB shipping point at Qingdao, China.

Flurida Group, Inc. also purchased Motors, Deflectors, Icemakers, Magnets, Dac boxes, and other related parts from Qingdao Fubida Electronics Co., Ltd. at total cost of $557,400 for FOB shipping point at Qingdao, China.

The Company purchased Icemakers and parts from ChuZhou FuDa at total cost of $ 1,091,246 for FOB shipping point at Nanjing, China.

In addition, Flurida Group, Inc. purchased Magnets, Icemakers, Timers and related parts from Shanghai Fulu International Trading Co., Ltd., at total cost of $13,731 for FOB shipping point at Shanghai, China.

From the period of January to June 30, 2011, the Company had total purchase of $ 6,459,739.

At the six month period ended June 30, 2011, the Company had ending inventory of 500,256 pieces motors and 27,069 pieces icemakers value at $1,623,543.

For the six months period ended June 30, 2011, the company had freight cost of $ 14,844.

Therefore, in the period January 1 to June 30, 2011, the Company incurred a total cost of good sold of $6,384,261.

Our gross margin may not be comparable to those of other entities, since some other entities may include all or allocate portion of the costs related to their distribution network into cost of goods sold.

Expense

Our Operating expenses consist of selling, general and administrative expenses.

	Six Months Ended		Six Months Ended
	June 30, 2011		June 30, 2010
Expense
Administration Expense		2,071		5,818
Bank Service Charges		3,208		704
Business operation tax		-		579
Business Registration		1,494		974
Certification		34,072		34,921
Commission		-		21,266
Computer and Internet Expense		504		507
Credit Card Finance Charge		-		50
Flurida Europe Operating Exp		-		21,336
fuel charge		733		28
GIFT AND PROMOTION		4,050		2,441
Industry Show		-		100
Insurance Expense		-		31
Meals and Entertainment		12,262		2,220
Office Supplies		8,660		4,908

Parking Fee	220	89
Payroll Expense - ER	18,093	16,524
Payroll Expenses - EE	275,659	194,480
Postage & Shipping	2,313	1,549
Professional Fees	72,316	59,179
Rent Expense	25,923	10,260
Repairs and Maintenance	-	471
Service Cost	1,369	5,000
Telephone Expense	4,406	3,939
Travel Expense
air agent fee	95	990
Airfare	20,618	23,684
Car Rental	2,549	422
Hotel Expense	10,008	8,092
Local Transportation	472	48
Travel Expense - Other	1,134	4,400
Total Travel Expense	34,875	37,635
Utilities	756	2,135
Total Expense	502,984	427,145

Started from January 1, 2011, Flurida Group had salaries for officers Jianfeng Ding, Yaru Huang, and Ying Zhong for $350,000, $80,000, $ 80,000. The Social Security tax and Medicare tax were paid by both employer and employees in USA; employees also withheld portion of Federal and State tax calculate by each individual’s status. All of the tax was submitted to Internal Revenue Service and local government at a semiweekly basis. The Company incurred a total payroll expense of $293,752 for the period end June 30, 2011. For maintaining and operating the business, the Company expensed a total of $ 72,316 professional fee, which was included the accounting fee, commission and consulting fee for enlarge sales volume, and other professional expenses. In order to increasing the sales in Europe and North America, the Company expensed $ 34,072 certification fees on the products we sold or exported in the period of January 1 to June 30, 2011.

We expect selling, general, and administrative expenses to increase in future periods as we initiate a number of marketing and promotional activities.

Income Taxes

We are subject to income taxes in the U.S., while the subsidiary in Italy is subject to the income tax laws of Italy. We incurred income tax expense of $66,150 for the period of January 1 to June 30, 2011. As of June 30, 2011, the company had income taxes payable of $22,659. For the period ending June 30, 2010, the management estimated that there may be accumulated operating loss carry forward and the potential increase of operation expense projections in 2010, the income tax for the period of June 30, 2010 was not estimated and paid.

Net Income

We had a net income of $68,364 and $145,380 for the six months periods ended June 30, 2011 and 2010 respectively.

Commitments and Contingencies

The Company has signed a long-term distribution agreement with Zhong Nan Fu Rui Mechanical Electronics Manufacturing Co., Ltd. Zhong Nan Fu Rui is a Chinese manufacturing company owned 100% by Mr. Jianfeng Ding, also the founder of Flurida Group, Inc. Also, On June 2008, the company signed a consigned inventory agreement with an US company, Electrolux Home Products DE Mexico, S.A.DEC.V (Electrolux).

Foreign Currency Translation

The Company has determined the United States dollars to be its functional currency; and European Euro to be its functional currency for our Italian subsidiary. Assets and liabilities were translated to U.S. dollars at the period-end exchange rate. Statement of operations amounts were translated to U.S. dollars using the historic rate, i.e., the rate at first date of each month during the year. Gains and losses resulting from translating foreign currency financial statements are accumulated in other comprehensive income (loss), a separate component of shareholders’ equity.

Liquidity and Capital Resources

	At June 30		At June 30		At December 31
	2011		2010		2010

Current Ratio		1.44		1.46		1.39
Cash	$	340,755	$	127,783	$	992,825
Working Capital	$	1,473,503	$	1,379,020	$	1,094,366
Total Assets	$	5,070,871	$	4,385,921	$	5,168,018
Total Liabilities	$	3,531,811	$	2,994,123	$	3,714,319

Total Equity	$	1,539,060	$	1,391,798	$	1,453,699

Total Debt/Equity		2.29		2.15		2.56

*Current Ratio = Current Assets /Current Liabilities

**Working Capital = Current Assets - Current Liabilities

*** Total Debt / Equity = Total Liabilities / Total Shareholders Equity.

The Company’s overall working capital was increased in the period ended June 30, 2011 comparing to the period ended June 30, 2010, due to the overall increase of the cash balance, increase of accounts receivable, and increase of the accounts payable.

Currently the Company has a sales agreement with Electrolux, such agreement require the Company to supply the motors, ice makers, and other parts based on Electrolux’s needs. The management projected that the needs for our Company’s products shall be stable with slight increase worldwide. However, due to the consignment arrangement with Electrolux, the Company would keep certain level of consignment inventory to meet the Electrolux’s requirements. In addition, due to the consignment terms with Electrolux, the sales would be recognized when the Electrolux withdraw the products or the consignment inventory at Electrolux’s warehouse for 60 days. In our due course of business dealing with Electrolux’s consignment sales, all the sales incurred in the period January 1 to June 30, 2011 were for the products withdrew before the 60 days terms, i.e., the products might be considered as sales automatically based on the consignment terms. After the products withdrew by Electrolux, the Company may receive the payment in 30 days. Therefore, in general, there would be at least 90 days to collect payment after the products shipped to Electrolux’s warehouse. Such long payment cycle may cause the Company to set up the similar payment terms or arrangement with the Company’s suppliers, for example, the major supplier, Zhong Nan Fu Rui. Accordingly, the accounts payables would be increased too. Therefore, the management anticipates that the trend of decrease of current ratio may be continued in the year 2011, due to the possibilities of late payment of accounts receivables, and the increase of the accounts payables.

Our activities for generating cash flows were major in operating activities in 2011 and 2010. There were no financing activities incurred for the period ended June 30, 2011, and 2010. The management will continue to focus on the operating activities, particularly focus on marketing, customer services, and general administrative activities to improve overall operation effectiveness. Specifically, the management believes that within the operating activities, the efforts of collecting accounts receivables and making payments of accounts payables still are the primary factors for the changes of cash flows in the year 2011 or later.

The Company had cash and cash equivalents of $ 340,755 at June 30, 2011 and $ 1,473,503 of working capital and $ 127,783 at June 30, 2010 and $ 1,379,020 of working capital.

The total debt of $2,994,123 for June 30, 2010 that is included the amount of $ 2,934,123 accounts payable and $ 60,000 unearned revenue.

The total debt of $3,531,811 for June 30, 2011 included total of $ 2,149,822 for Zhong Nan Fu Rui, $ 650,088 for Chu Zhou Fu Da, $ 549,657 for Qiongdao Fu Bi Da, $ 34,041 for Shang Hai Fu Lu International Trading, and $ 95,276 for US suppliers, $ 2,999 for salary and payroll tax payable, and $ 27,269 for all other account payable; as well as $22,659 for income tax payable.

Our independent auditor has indicated that our lack of operating history and financial resources raise substantial doubt about its ability to continue as a going concern. The financial statements do not include adjustments that might result from the outcome of this uncertainty and if the Company is unable to generate significant revenue or secure financing, then the Company may be required to cease or curtail its operations. However, due to the close relationship between the Company and it’s supplier, Zhong Nan Fu Rui, which is 100% owned by the founder, Jianfeng Ding, Zhong Nan Fu Rui’s current customers can be served by the Company for the same quality of products and services. Besides, as of June 30, 2011, the cash and cash equivalent balance was $ 340,755 , the management believes that the revenues will be generated and its cash flows will be maintained to cover its operational costs and the risk of going concern in long term is significantly low.

Interest Rate Risk

We do not have significant interest rate risk, as our debt obligations (i.e., notes payables to shareholders which can be converted to common stocks). The annual interest rate of notes payable is 8%, and the interest expense would be accrued if the notes were not converted to common shares, and the notes holders request the Company for repayment of principles plus the interest. Seven non-affiliated loan holders asked the Company for repayment of notes plus interest on April 1, 2008. All remaining loan holders converted their loans to common shares on April 15, 2008.

Item 3. Quantitative and Qualitative Disclosure about Market Risk

Not applicable.

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

The Company has established disclosure controls and procedures to ensure that information required to be disclosed in this quarterly report on Form 10-Q was properly recorded, processed, summarized and reported within the time periods specified in the Commission's rules and forms. The Company’s controls and procedures are designed to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Act is accumulated and communicated to the Company’s management, including its principal executive and principal financial officers to allow timely decisions regarding required disclosure.

We carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) at June 30, 2011 based on the evaluation of these controls and procedures required by paragraph (b) of Rule 13a-15 or Rule 15d-15 under the Exchange Act. This evaluation was carried out under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, at June 30, 2011, our disclosure controls and procedures are not effective.

Changes in Internal Control over Financial Reporting

There have been no changes in the Company's internal control over financial reporting that occurred during the Company's last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company's internal control over financial reporting.

PART II — OTHER INFORMATION

Item 1. Legal Proceedings.

None.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

(a) Unregistered Sales of Equity Securities.

The Registrant did not sell any unregistered securities during the three months ended June 30, 2011.

(b) Use of Proceeds.

The Registrant did not sell any unregistered securities during the three months ended June 30, 2011.

Item 3. Defaults Upon Senior Securities

None.

Item 4. (Removed and Reserved).

Item 5. Other Information.

Not applicable.

Item 6. Exhibits.

(a)

Exhibits.

Exhibit No.	Document Description
31.1	CERTIFICATION of CEO PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002.

31.2	CERTIFICATION of CFO PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002.

32.1	CERTIFICATION of CEO PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEYACT OF 2002

32.2	CERTIFICATION of CFO PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEYACT OF 2002

* This exhibit shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 of the Securities Exchange Act of 1934, whether made before or after the date hereof and irrespective of any general incorporation language in any filings.

SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Flurida Group, Inc., a Nevada corporation

Title		Name		Date		Signature
Principal Executive Officer		Jianfeng Ding		August 15, 2011		/s/ Jianfeng Ding

In accordance with the Exchange Act, this Report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.

SIGNATURE	NAME	TITLE	DATE
/s/ Jianfeng Ding	Jianfeng Ding	Principal Executive Officer and Director	August 15, 2011
/s/ Yaru Hang	Yaru Hang	Principal Financial Officer and Principal Accounting Officer	August 15, 2011

EXHIBIT INDEX

Exhibit No.	Document Description
31.1	CERTIFICATION of CEO PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002.

31.2	CERTIFICATION of CFO PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002.

32.1	CERTIFICATION of CEO PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEYACT OF 2002

32.2	CERTIFICATION of CFO PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEYACT OF 2002

Attached files

FLURIDA GROUP INC Reports

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