Our financial statements and accompanying notes have been prepared in accordance with United States generally accepted accounting principles applied on a consistent basis. The preparation of financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosures. On an on-going basis, management evaluates these estimates and assumptions, including but not limited to those related to revenue recognition and the impairment of long-lived assets, goodwill and other intangible assets. Management bases its estimates on historical experience and various other assumptions that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
The Company recognizes revenue on arrangements in accordance with Securities and Exchange Commission Staff Accounting Bulletin No. 101, Revenue Recognition in Financial Statements and No. 104, Revenue Recognition. In all cases, revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.
Product sales and shipping revenues, net of promotional discounts, rebates, and return allowances, are recorded when the products are shipped and title passes to customers. Retail sales to customers are made pursuant to a sales contract that provides for transfer of both title and risk of loss upon our delivery to the carrier. Return allowances, which reduce product revenue, are estimated using historical experience. Revenue from product sales and services rendered is recorded net of sales taxes. Amounts received in advance for subscription services, are deferred and recognized as revenue over the subscription term.
The most important metric by which we judge the Companys performance now and in the near term is top line sales growth. Our current commitment to develop and deliver quality products means that, for the near future, bottom line profitability will be a poor indicator of our success.
Since investors and advances from related parties are certain to be the primary, near term source of liquidity to support our development and marketing efforts, our liquidity will be driven by our ability to attract repeat investments from current shareholders and to find new ones. This in turn may be materially impacted by the general investment climate.
Our primary marketing challenge for the coming 12 months is to achieve market awareness through our web portals currently under development and anticipated to be completed for beta testing in the third quarter of 2011. Additionally, management is seeking new acquisitions to complement existing products.
Our primary marketing challenge for the coming 12 months is to achieve market awareness through our various web portals currently under development and anticipated to be completed for beta testing in the fourth quarter of 2011.
As our revenues commence, we plan to invest in marketing and sales by increasing the number of direct sales throughout our web portal to build brand awareness. We expect that in the future, marketing and sales expenses will increase in absolute dollars commencing in the second quarter of 2012 when our websites should be completed with its beta testing and is available for customers. We do not expect our revenues to increase significantly until late 2012.
General and Administrative Expenses
We expect that general and administrative expenses associated with executive compensation will increase in the future. Although our current president, chief financial officer and sole director have foregone full salary payments during the initial stages of the business, anticipated to commence revenues in the second quarter of 2012. In addition, we believe in the 2012 fiscal year that the compensation packages required to attract the senior executives the Company requires to execute against its business plan will increase our total general and administrative expenses.
Summary of Consolidated Condensed Results of Operations
Any measurement and comparison of revenues and expenses from continuing operations should not be considered necessarily indicative or interpolated as the trend to forecast our future revenues and results of operations.
Results for the Three Months Ended June 30, 2011 and June 31, 2010
Revenues. The Companys revenues for the three months ended June 30, 2011 and 2010 were $0. From inception through June 30, 2011, the company had $0 revenues.
Legal and Accounting Expenses. Legal and Accounting expenses for the three months ended June 30, 2011 were $900 as compared to $1,500 for the three months ended June 30, 2010. The expense relates to the normalization of the development stage of operating expenses.
Web Design and Development . Web design and development expenses for the three months ended June 30, 2011 were $0 as compared to $1,600 for the three months ended June 30, 2010. The decrease in expense is a direct result of the Companys domain names not being renewed in the same comparable period.
General and Administrative Expenses. General and administrative expenses for the three months ended June 30, 2011 were $1,000 compared to $1,000 for the three months ended June 30, 2010. These are the normal and recurring expenses that we anticipate occurring on a quarterly basis.
Net Loss. Net loss for the three months ended June 30, 2011 was ($2,000) compared to ($4,175) for the three months ended June 30, 2010. The decrease in loss of ($2,175) was a direct result of the Companys domain names not being renewed in the same comparable period.
Results for the Six Months Ended June 30, 2011 and June 30, 2010
Revenues. The Companys revenues for the six months ended June 30, 2011 and 2010 were $0. From inception through June 30, 2011, the company had $0 revenues.
Legal and Accounting Expenses. Legal and Accounting expenses for the six months ended June 30, 2011 were $1,400 as compared to $2,000 for the six months ended June 30, 2010. The expense relates to the normalization of the development stage of operating expenses.
Web Design and Development . Web design and development expenses for the six months ended June 30, 2011 were $0 as compared to $1,600 for the six months ended June 30, 2010. The decrease in expense is a direct result of the Companys domain names not being renewed in the same comparable period.
General and Administrative Expenses. General and administrative expenses for the six months ended June 30, 2011 were $1,500 compared to $1,500 for the six months ended June 30, 2010. These are the normal and recurring expenses that we anticipate occurring on a quarterly basis.
Net Loss. Net loss for the six months ended June 30, 2011 was ($3,000) compared to ($5,175) for the six months ended June 30, 2010. The decrease in loss of ($2,175) was a direct result of the Companys domain names not being renewed in the same comparable period.
Impact of Inflation
We believe that the rate of inflation has had negligible effect on our operations. We believe we
can absorb most, if not all, increased non-controlled operating costs by increasing sales prices, when producing revenue and by
operating our Company in the most efficient manner possible.
Liquidity and Capital Resources
The ability of the Company to continue as a going concern is dependent on the Companys ability to raise additional capital and implement its business plan. Since its inception, the Company has been funded by its related parties and through its initial public offering.
As of June 30, 2011 and December 31, 2010, total current assets were $0.
As of June 30, 2011, total current liabilities were $35,911, which consisted of $15,000 of accounts payable
due to our independent contractor for development of our web portals, $4,900 of accrued expenses and $16,011 of loans from related
parties. As of December 31, 2010, total current liabilities were $32,911, which consisted of $15,000 of accounts payable
due to our independent contractor for development of our web portals, $5,000 of accrued expenses and $12,911 of loans from related
parties. We had net working capital deficit of ($35,911) as of June 30, 2011, compared to net working deficit capital
of ($32,911) at December 31, 2010.
During the six months ended June 30, 2011, operating activities used cash of $3,100 and $35,011 from inception
through June 30, 2011. Cash flows from financing activities consist primarily of cash generated through the company’s initial
public offering and loans from related parties from September 17, 2007 (inception) through June 30, 2011.
We entered into an agreement with a third party independent contractor to produce and develop our initial
five (5) web portals for a total of $30,000. Of the total ($30,000), we have expensed $15,000 and anticipate the balance
($15,000) to be expensed on or before December 31, 2010. The independent contractor is revising the web portals whereby the
company is anticipating the review and beta testing to commence fourth quarter of 2010. Upon acceptance of the web portals,
the company owes a total of $30,000 within thirty (30) days of acceptance including the $15,000 classified on the financial
statements as accounts payable at June 30, 2011. As a prime result of the web-based businesses, having changed rapidly in
the past several months, we are redesigning our web portals with anticipated beta-testing in late 2011.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements or any anticipate entering into any off-balance arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.
Recent Accounting Pronouncements
FASB Accounting Standards Codification
(Accounting Standards Update (ASU) 2009-01)
In June 2009, FASB approved the FASB Accounting Standards Codification (the Codification) as the single source of authoritative nongovernmental GAAP. All existing accounting standard documents, such as FASB, American Institute of Certified Public Accountants, Emerging Issues Task Force and other related literature, excluding guidance from the Securities and Exchange Commission (SEC), have been superseded by the Codification. All other non-grandfathered, non-SEC accounting literature not included in the Codification has become nonauthoritative. The Codification did not change GAAP, but instead introduced a new structure that combines all authoritative standards into a comprehensive, topically organized online database. The Codification is effective for interim or annual periods ending after September 15, 2009, and impacts the Companys financial statements as all future references to authoritative accounting literature will be referenced in accordance with the Codification. There have been no changes to the content of the Companys financial statements or disclosures as a result of implementing the Codification during the quarter ended September 30, 2009. As a result of the Companys implementation of the Codification during the quarter ended September 30, 2009, previous references to new accounting standards and literature are no longer applicable. In the current quarter financial statements, the Company will provide reference to both new and old guidance to assist in understanding the impacts of recently adopted accounting literature, particularly for guidance adopted since the beginning of the current fiscal year but prior to the Codification.
(Included in Accounting Standards Codification (ASC) 855 Subsequent Events, previously SFAS No. 165 Subsequent Events)
SFAS No. 165 established general standards of accounting for and disclosure of events that occur after the balance sheet date, but before the financial statements are issued or available to be issued (subsequent events). An entity is required to disclose the date through which subsequent events have been evaluated and the basis for that date. For public entities, this is the date the financial statements are issued. SFAS No. 165 does not apply to subsequent events or transactions that are within the scope of other GAAP and did not result in significant changes in the subsequent events reported by the Company.
SFAS No. 165 became effective for interim or annual periods ending after June 15, 2009 and did not impact the Companys financial statements. The Company evaluated for subsequent events through the issuance date of the Companys financial statements. No recognized or non-recognized subsequent events were noted.
Determination of the Useful Life of Intangible Assets
(Included in ASC 350 Intangibles Goodwill and Other, previously FSP SFAS No. 142-3 Determination of the Useful Lives of Intangible Assets)
FSP SFAS No. 142-3 amended the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under previously issued goodwill and intangible assets topics. This change was intended to improve the consistency between the useful life of a recognized intangible asset and the period of expected cash flows used to measure the fair value of the asset under topics related to business combinations and other GAAP. The requirement for determining useful lives must be applied prospectively to intangible assets acquired after the effective date and the disclosure requirements must be applied prospectively to all intangible assets recognized as of, and subsequent to, the effective date.
FSP SFAS No. 142-3 became effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. The adoption of FSP SFAS No. 142-3 did not impact the Companys financial statements.
(Included in ASC 810 Consolidation, previously SFAS No. 160 Noncontrolling Interests in Consolidated Financial Statements an amendment of ARB No. 51)
SFAS No. 160 changed the accounting and reporting for minority interests such that they will be recharacterized as noncontrolling interests and classified as a component of equity. SFAS No. 160 became effective for fiscal years beginning after December 15, 2008 with early application prohibited. The Company implemented SFAS No. 160 at the start of fiscal 2009 and no longer records an intangible asset when the purchase price of a noncontrolling interest exceeds the book value at the time of buyout. Any excess or shortfall for buyouts of noncontrolling interests in mature restaurants is recognized as an adjustment to additional paid-in capital in stockholders equity. Any shortfall resulting from the early buyout of noncontrolling interests will continue to be recognized as a benefit in partner investment expense up to the initial amount recognized at the time of buy-in. Additionally, operating losses can be allocated to noncontrolling interests even when such allocation results in a deficit balance (i.e., book value can go negative).
The Company presents noncontrolling interests (previously shown as minority interest) as a component of equity on its consolidated balance sheets. Minority interest expense is no longer separately reported as a reduction to net income on the consolidated income statement, but is instead shown below net income under the heading net income attributable to noncontrolling interests. The adoption of SFAS No. 160 did not have any other material impact on the Companys financial statements.
Consolidation of Variable Interest Entities Amended
(To be included in ASC 810 Consolidation, SFAS No. 167 Amendments to FASB Interpretation No. 46(R))
SFAS No. 167 amends FASB Interpretation No. 46(R) “Consolidation of Variable Interest Entities
regarding certain guidance for determining whether an entity is a variable interest entity and modifies the methods allowed for
determining the primary beneficiary of a variable interest entity. The amendments include: (1) the elimination of the exemption
for qualifying special purpose entities, (2) a new approach for determining who should consolidate a variable-interest entity,
and (3) changes to when it is necessary to reassess who should consolidate a variable-interest entity. SFAS No. 167 is
effective for the first annual reporting period beginning after November 15, 2009, with earlier adoption prohibited. The Company
has adopted SFAS No. 167 in fiscal 2010 and does not anticipate any material impact on the Company’s financial statements.
Management does not believe that any other recently issued, but not yet effective, accounting standards or pronouncements, if currently adopted, would have a material effect on the Companys financial statements.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
Not applicable for a smaller reporting company.
Item 4T. Controls and Procedures
We maintain disclosure controls and procedures that are designed to ensure that the information required to be disclosed in the reports that we file under the Securities Exchange Act of 1934 are recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commissions rules and forms, and that such information is accumulated and communicated to our management, including our President, who also serves as our principal financial and accounting officer, as appropriate, to allow timely decisions regarding required disclosures.
In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can only provide reasonable assurance of achieving the desired control objectives, and in reaching a reasonable level of assurance, management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
As required by SEC Rule 13a-15(b), we carried out an evaluation, under the supervision and with the participation of our President, who also serves as our principal financial and accounting officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of our first fiscal quarter covered by this report. Based on the foregoing, our President concluded that our disclosure controls and procedures were effective at the reasonable assurance level.
There has been no change in our internal controls over financial reporting during our first fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal controls over financial reporting.
PART II OTHER INFORMATION
Item 1. Legal Proceeding.
Item 1A. Risk Factors.
There have been no material changes from the risk factors disclosed in our Annual Report on Form 10-K for the year ended December 31, 2010.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
Item 3. Defaults Upon Senior Securities.
Item 4. (Removed and Reserved).
Item 5. Other Information.
Item 6. Exhibits
Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer
Rule 13a-14(a)/15d-14(a) Certification of Principal Accounting and Financial Officer
Section 1350 Certification of Principal Executive Officer and Principal Accounting and Financial Officer
XBRL data files of Financial Statements and Notes contained in this Quarterly Report on Form 10-Q
* In accordance with Regulation S-T, the Interactive Data Files in Exhibit 101 to the Quarterly Report on
Form 10-Q shall be deemed “furnished” and not “filed.”
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
DATE: August 8, 2011
/s/ Steven Adelstein
President, Principal Executive Officer and
Principal Accounting and Financial Officer