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8-K - FORM 8-K JUNE 22, 2011 - CHARMING SHOPPES INCform8kjun222011.htm
June 22, 2011
 
 

 
Anthony M. Romano
President
Anthony M. Romano
President
and Chief Executive Officer
and Chief Executive Officer
Eric M. Specter
Executive Vice President
Eric M. Specter
Executive Vice President
and Chief Financial Officer
and Chief Financial Officer
 
 


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Forward Looking Statements
The Company’s presentation may contain certain forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995 concerning the Company's operations, performance, and financial condition. Such forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from
those indicated. Such risks and uncertainties may include, but are not limited to: the failure to successfully execute our
business plans could result in lower than planned sales and profitability, the failure to realize the benefits from the
operation of our credit card program by our third-party provider, the impact of changes in laws and regulations governing
credit cards could limit the availability of, or increase the cost of, credit to our customers, the failure to enhance the
Company's merchandise and marketing and accurately predict fashion trends, customer preferences and other fashion-
related factors, the failure of growth in the women's plus apparel market, the failure to continue receiving financing at an
affordable cost through the availability of credit we receive from our bankers, suppliers and their agents, the failure to
effectively implement our planned store closing plans, the failure to continue receiving accurate and compliant e-commerce
and third-party processing services, the failure to achieve improvement in the Company's competitive position, the failure
to maintain efficient and uninterrupted order-taking and fulfillment in our e-commerce and direct-to-consumer businesses,
extreme or unseasonable weather conditions, economic downturns, escalation of energy and transportation costs, adverse
changes in the costs or availability of fabrics and raw materials, a weakness in overall consumer demand, the failure to find
suitable store locations, increases in wage rates, the ability to hire and train associates, trade and security restrictions and
political or financial instability in countries where goods are manufactured, the failure of our vendors to deliver quality and
timely shipments in compliance with applicable laws and regulations, the interruption of merchandise flow from the
Company's centralized distribution facilities and third-party distribution providers, inadequate systems capacity, inability to
protect trademarks or other intellectual property, competitive pressures, and the adverse effects of natural disasters, war,
acts of terrorism or threats of either, or other armed conflict, on the United States and international economies. These, and
other risks and uncertainties, are detailed in the Company's filings with the Securities and Exchange Commission, including
the Company's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Company filings with the Securities
and Exchange Commission. Charming Shoppes assumes no duty to update or revise its forward-looking statements even if
experience or future changes make it clear that any projected results expressed or implied therein will not be realized.
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 We have a strong and unique platform of leading plus apparel brands
 We are the largest women’s specialty plus-size apparel retailer in the U.S.*
 $2.0 Billion in annual sales
 Strong balance sheet and free cash flow
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*According to The NPD Group, Inc./Consumer Tracking Service 12 months ending April 2011
 
 

 
Our Market And Leadership Positions
 More Than Half Of American
 Women Wear Size 14 Or Larger
 Charming Shoppes Ranks #2* In
 The U.S. In The Women’s Plus-
 size Apparel Market, A $17.6B
 Market
 Lane Bryant’s Cacique Brand
 Ranks #3* In The U.S. In The
 Women’s Intimate Plus-size
 Apparel Market, A $3.2B Market
*According to The NPD Group, Inc./Consumer Tracking Service 12 months ending April 2011
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Historical Profitability
Significant Progress Made During the 1st Quarter 2011
*Refer to GAAP to non-GAAP reconciliation at http://www.charmingshoppes.com/investors/manage/index.asp
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Our Opportunity
 Capitalize On Lane
 Bryant’s Strong Brand
 And Market Position
 To Accelerate Sales
 And Operating Results
 Distort Invested
 Capital To Lane Bryant
 And Cacique Brands
 
 

 
Strategic Growth Initiatives
 > Driving E-Commerce Growth
 > Strengthening Merchandise
 Offerings
 > Elevated colors, prints and
 patterns
 > Novelty core / fashion
 > Improved mix
 > Upgraded talent in design,
 product development and
 merchandising
 > Added new classifications
 > Optimizing Inventory
 Management
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Strategic Growth Initiatives
 > Migrating Mall Locations to
 Lifestyle Centers as
 Appropriate
 > Compelling store economics
 > $250K investment
 > Drives sales increase
 > Reduction in occupancy costs
 > Higher EBITDA %
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Financial Review - 1st Quarter 2011
($ in millions, except EPS)
1st Quarter 2011
1st Quarter 2010
Net Sales
$504.4
$504.8
Same Store Sales
+2%
-2%
Gross Profit
$285.3
$276.6
Gross Margin
56.6%
54.8%
Total Operating Expenses*
$259.1
$268.2
Expense to Sales
51.4%
53.1%
Adjusted EBITDA*
$40.7
$25.2
EBITDA to Sales
8.1%
5.0%
GAAP income per diluted share
$0.22
$0.03
Non-GAAP income per diluted share*
$0.17
$0.04
Cash
$180.4
$191.3
Net Cash / Net (Debt)
$17.5
$(27.1)
*Refer to GAAP to non-GAAP reconciliation at http://phx.corporate-ir.net/phoenix.zhtml?c=106124&p=irol-audioarchives
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Summary
 Leading market share in women’s plus-size specialty apparel
 Strong brand recognition in an under-served and growing
 market
 Uptrending 4th Quarter 2010 and 1st Quarter 2011
 performance
 Consistent, significant liquidity
 Continue to build Lane Bryant into a high performing brand
 Consistent, improving performance will be the measure of our
 success
 We remain committed to:
  Intensifying brand focus on each primary target customer
  Improving profitability at both the corporate and brand level
  Increasing inventory productivity
  Building a winning corporate culture by attracting and retaining key talent
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June 22, 2011
 
 

 
 
 

 
Financial Review - Fiscal Year 2010
($ in millions, except EPS)
2010
2009
Net Sales
$2,061.8
$2,064.6
Same Store Sales
+3%
-13%
Gross Profit
$1,015.0
$1,023.6
Gross Margin
49.2%
49.6%
Total Operating Expenses*
$1,033.2
$1,049.5
Expense to Sales
50.1%
50.8%
Adjusted EBITDA*
$50.2
$50.5
EBITDA to Sales
2.4%
2.4%
GAAP loss per diluted share
$(0.47)
$(0.67)
Non-GAAP loss per diluted share*
$(0.26)
$(0.52)
Cash
$117.5
$186.6
Net (Debt)
$(47.0)
$(33.3)
*Refer to GAAP to non-GAAP reconciliation at http://phx.corporate-ir.net/phoenix.zhtml?c=106124&p=irol-audioarchives
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Classic / Traditional
Fashion
Brand Positioning
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www.lanebryant.com
She is 35-55 years old
She is a woman of many
lifestyles - work, casual, active
Likes to experiment with fashion
She shops frequently and likes
to buy clothes with good quality
at a reasonable price
She is brand-conscious and
prefers retailers that offer
fashionable choices
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www.cacique.com
Known for solutions, fit,
quality, fashion and style
Represents 31% of sales
from the full-line
Lane Bryant chain
Offers key intimates
categories and
complementary products
Introducing caciquebody
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June 22, 2011