UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): May 19, 2011
The Boston Beer Company, Inc.
(Exact name of registrant as specified in its charter)
Massachusetts (State or other jurisdiction | 001-14092 | 04-3284048 |
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One Design Center Place, Suite 850, Boston, MA | 02210 | |
Registrant's telephone number, including area code (617) 368-5000
Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):
[ ] | Written communications pursuant to Rule 425 under the Securities Act |
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[ ] | Soliciting material pursuant to Rule 14a-12 under the Exchange Act |
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[ ] | Pre-commencement communications pursuant to Rule 14d-2(b) under the |
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[ ] | Pre-commencement communications pursuant to Rule 13e-4(c) under the |
Item 7.01.
Regulation FD Disclosure.
On May 19, 2011, Pearson C. Cummin III, a director of the Company, entered into an individual sales plan pursuant to Rule 10b5-1 for trading in shares of the Registrant’s Class A common stock. The total number of shares which may be sold pursuant to this plan is 5,000. These shares will be obtained through the exercise of outstanding options granted to Mr. Cummin under the Company’s Stock Option Plan for Non-Employee Directors.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| The Boston Beer Company, Inc. |
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| /s/ William F. Urich |
Date: May 20, 2011 | William F. Urich Chief Financial Officer |
* Print name and title of the signing officer under his signature.
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