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EX-31.1 - CERTIFICATION - Mecklermedia Corpwebmedia_10q-ex3101.htm
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EX-31.2 - CERTIFICATION - Mecklermedia Corpwebmedia_10q-ex3102.htm
EX-32.1 - CERTIFICATION - Mecklermedia Corpwebmedia_10q-ex3201.htm



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 
FORM 10-Q
 

 
 
 
x
Quarterly Report Pursuant to Section 13 or 15 (d) of the Securities Exchange Act of 1934
 
For the quarterly period ended March 31, 2011.
or
 
¨
Transition Report Pursuant to Section 13 or 15 (d) of the Securities Exchange Act of 1934
 
For the transition period from              to             
 
Commission file number: 000-26393

 
  WebMediaBrands Inc.
(Exact name of Registrant as specified in its charter)

 
     
Delaware
 
06-1542480
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
   
50 Washington Street, Suite 912
Norwalk, Connecticut
 
06854
(Address of principal executive offices)
 
(Zip Code)
 
(203) 662-2800
(Registrant’s telephone number, including area code)

 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days    Yes   x     No   ¨
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes   ¨     No   ¨
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act: (Check one):
         
Large accelerated filer   ¨
    
Accelerated filer   ¨
  
 
Non-accelerated filer   ¨
    
Smaller reporting company   x
  
 
(Do not check if a smaller reporting company)
  
 
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.):    Yes   ¨     No   x
 
The number of outstanding shares the Registrant’s common stock, par value $.01 per share, as of May 10, 2011 was 38,038,513.
     



 
 

 
 

  WebMediaBrands Inc.
Index
 
   
 Page
PART I. Financial Information
 
     
Item 1.
Financial Statements
 
     
 
Consolidated Condensed Balance Sheets – December 31, 2010 and March 31, 2011 (unaudited)
3
     
 
Unaudited Consolidated Condensed Statements of Operations – For the Three Months Ended March 31, 2010 and 2011
4
     
 
Unaudited Consolidated Condensed Statements of Cash Flows – For the Three Months Ended March 31, 2010 and 2011
5
     
 
Notes to Unaudited Consolidated Condensed Financial Statements
6
     
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
14
     
Item 3.
Quantitative and Qualitative Disclosures about Market Risk
19
     
Item 4.
Controls and Procedures
19
     
PART II. Other Information
 
     
Item 1.
Legal Proceedings
20
     
Item 1A.
Risk Factors
20
     
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
20
     
Item 3.
Defaults Upon Senior Securities
20
     
Item 4.
(Removed and Reserved)
20
     
Item 5.
Other Information
20
     
Item 6.
Exhibits
20
     
Signatures
 
21


 

 
2

 

WebMediaBrands Inc.
Consolidated Condensed Balance Sheets
December 31, 2010 and March 31, 2011
(in thousands, except share and per share amounts)
 
   
December 31,
2010
   
March 31,
2011
 
ASSETS
           
Current assets:
           
Cash and cash equivalents
 
$
12,970
   
$
11,100
 
Accounts receivable, net of allowances of $10 and $10, respectively
   
581
     
726
 
Income taxes receivable
   
392
     
189
 
Prepaid expenses and other current assets
   
520
     
591
 
Total current assets
   
14,463
     
12,606
 
                 
Property and equipment, net of accumulated depreciation of $1,556 and $1,198, respectively
   
728
     
672
 
Intangible assets, net
   
1,535
     
1,814
 
Goodwill
   
10,261
     
10,189
 
Investments and other assets
   
1,005
     
1,338
 
Total assets
 
$
27,992
   
$
26,619
 
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities:
               
Accounts payable
 
$
1,210
   
$
450
 
Accrued payroll and related expenses
   
424
     
537
 
Accrued expenses and other current liabilities
   
1,447
     
1,411
 
Deferred revenues
   
817
     
1,384
 
Total current liabilities
   
3,898
     
3,782
 
                 
Loan from related party
   
5,947
     
5,897
 
Deferred revenues
   
19
     
21
 
Deferred income taxes
   
410
     
418
 
Other long-term liabilities
   
57
     
58
 
Total liabilities
   
10,331
     
10,176
 
                 
Commitments and contingencies (see note 11)
               
                 
Stockholders’ equity:
               
Preferred stock, $.01 par value, 4,000,000 shares authorized, no shares issued
   
     
 
Common stock, $.01 par value, 75,000,000 shares authorized, 37,986,851 and  38,101,513 shares issued at December 31, 2010 and March 31, 2011, respectively
   
380
     
381
 
Additional paid-in capital
   
281,087
     
281,217
 
Accumulated deficit
   
(263,700
)
   
(265,049
)
Treasury stock, 65,000 shares at cost
   
(106
)
   
(106
)
Total stockholders’ equity
   
17,661
     
16,443
 
Total liabilities and stockholders’ equity
 
$
27,992
   
$
26,619
 
 
See notes to unaudited consolidated condensed financial statements.


 
3

 

WebMediaBrands Inc.
Unaudited Consolidated Condensed Statements of Operations
For the Three Months Ended March 31, 2010 and 2011
(in thousands, except per share amounts)

   
Three Months Ended
March 31,
 
   
2010
   
2011
 
Revenues
 
$
1,904
   
$
2,246
 
                 
Cost of revenues
   
1,298
     
1,448
 
Advertising, promotion and selling
   
529
     
432
 
General and administrative
   
1,642
     
1,355
 
Depreciation
   
128
     
84
 
Amortization
   
11
     
118
 
                 
Total operating expenses
   
3,608
     
3,437
 
                 
Operating loss from continuing operations
   
(1,704
)
   
(1,191
)
Other income (loss), net
   
8
     
(4
)
Interest income
   
17
     
35
 
Interest expense
   
(230
)
   
(179
)
                 
Loss from continuing operations before income taxes
   
(1,909
)
   
(1,339
)
Provision for income taxes
   
3
     
10
 
Loss from continuing operations
   
(1,912
)
   
(1,349
)
Loss on sale of discontinued operations
   
(6
)
   
 
                 
Net loss
 
$
(1,918
)
 
$
(1,349
)
Loss per share:
               
Basic
               
Loss from continuing operations
 
$
(0.05
)
 
$
(0.04
)
Income from discontinued operations
   
     
 
Net loss
 
$
(0.05
)
 
$
(0.04
)
Diluted
               
Loss from continuing operations
 
$
(0.05
)
 
$
(0.04
)
Loss from discontinued operations
   
     
 
Net loss
 
$
(0.05
)
 
$
(0.04
)
Weighted average shares used in computing loss per share:
               
Basic
   
37,185
     
37,977
 
Diluted
   
37,185
     
37,977
 


See notes to unaudited consolidated condensed financial statements.
 

 
4

 

WebMediaBrands Inc.
Unaudited Consolidated Condensed Statements of Cash Flows
For the Three Months Ended March 31, 2010 and 2011
(in thousands)
 
   
Three Months Ended
March 31,
 
   
2010
   
2011
 
Cash flows from operating activities:
           
Net loss
 
$
(1,918
)
 
$
(1,349
)
Less: Loss on sale of discontinued operations
   
(6
   
 
Loss from continuing operations
   
(1,912
)
   
(1,349
)
Adjustments to reconcile net loss to net cash used in operating activities:
               
Depreciation and amortization
   
139
     
202
 
Stock-based compensation
   
45
     
84
 
Other, net
   
     
(4
)
Amortization of debt issuance costs
   
34
     
8
 
Deferred income taxes
   
2
     
8
 
Changes in current assets and liabilities (net of businesses acquired):
               
Accounts receivable, net
   
(180
)
   
(145
Prepaid expenses and other assets
   
73
     
(71
)
Income tax receivable
   
79
     
203
 
Accounts payable, accrued expenses and other liabilities
   
(21
)
   
(688
)
Deferred revenues
   
260
     
569
 
Discontinued operations
   
(5
)
   
 
Net cash used in operating activities
   
(1,486
)
   
(1,183
)
Cash flows from investing activities:
               
Purchases of property and equipment
   
(12
)
   
(24
)
Acquisitions of businesses, assets and other
   
(91
)
   
(652
)
Net cash used in investing activities
   
(103
   
(676
Cash flows from financing activities:
               
Repayment of borrowings from related party
   
     
(50
)
Proceeds from exercise of stock options
   
128
     
39
 
Net cash provided by (used in) financing activities
   
128
     
(11
)
Effects of exchange rates on cash
   
(1
)
   
 
Net decrease in cash and cash equivalents
   
(1,462
   
(1,870
)
Cash and cash equivalents, beginning of period
   
15,012
     
12,970
 
Cash and cash equivalents, end of period
 
$
13,550
   
$
11,100
 

 
See notes to unaudited consolidated condensed financial statements.
 

 
5

 

WebMediaBrands Inc.
Notes to Unaudited Consolidated Condensed Financial Statements
March 31, 2011
 
1. THE COMPANY
 
WebMediaBrands Inc. (“WebMediaBrands” or the “Company”) is an Internet media company that provides content, education, and career services to media and creative professionals through a portfolio of vertical online properties, communities and trade shows.  The Company’s online business includes:

 
·
mediabistro.com, a blog network providing content, education, community and career resources about major media industry verticals including new media, social media, Facebook, TV news, sports news, advertising, public relations, publishing, design, mobile and the Semantic Web. The Company’s blog network consists of the following:
  
 
10,000Words
AllTwitter
FishbowlLA
MediaJobsDaily
SocialTimes
TVSpy
 
AgencySpy
eBookNewser
FishbowlNY
PRNewser
SportsNewser
UnBeige
 
AllFacebook
FishbowlDC
GalleyCat
SemanticWeb.com
TVNewser
 
 
   
The mediabistro.com business also includes an industry-leading job board for media and creative professionals focusing on job categories such as social media, online/new media, publishing, public relations/marketing, advertising, sales, design, web development,  television and more;
  
 
·
AllCreativeWorld.com, a network of online properties providing content, education, community, career and other resources for creative and design professionals that includes the following Websites:
 
AdsoftheWorld
DynamicGraphics
LiquidTreat
BrandsoftheWorld
Graphics.com
StepInsideDesign
Creativebits
GraphicsDesignForum
 
   
 
·
Community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos and premium membership services.

The Company’s education business features online and in-person courses, panels, certificate programs and video subscription libraries for media and creative professionals.
 
The Company’s trade shows include, among others, the Semantic Technology Conference (“SemTech”), Socialize: Monetizing Social Media, SMOC: Social Media Optimization Conference, Social Gaming Summit + Virtual Goods Summit, AF Expo and Publishing App Expo.

2. BASIS OF PRESENTATION
 
The accompanying unaudited consolidated condensed financial statements have been prepared from the books and records of WebMediaBrands in accordance with accounting principles generally accepted in the United States of America and Rule 10-01 of Regulation S-X promulgated by the Securities and Exchange Commission. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. The consolidated condensed statements of operations for the three months ended March 31, 2011 are not necessarily indicative of the results to be expected for the full year or any future interim period.  These unaudited consolidated condensed financial statements should be read in conjunction with the consolidated financial statements and notes thereto included in WebMediaBrands’s Annual Report on Form 10-K for the year ended December 31, 2010. In the opinion of management, all adjustments considered necessary for a fair presentation of the results for the interim periods presented have been reflected in such consolidated condensed financial statements.
 
The consolidated financial statements include the accounts of WebMediaBrands and its wholly-owned subsidiaries: Mediabistro Inc., a Delaware corporation; Jupitermedia GMBH, a Germany limited liability company; and internet.com Canada corporation, a Nova Scotia unlimited liability company.  All significant intercompany balances and transactions have been eliminated in consolidation.

 
 
6

 

3. RECENT ACCOUNTING PRONOUNCEMENTS

In January 2010, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2010-06, “Fair Value Measurements and Disclosures – Improving Disclosures about Fair Value Measurements,” that amends ASC Subtopic 820-10, “Fair Value Measurements and Disclosures – Overall”, and requires reporting entities to disclose (1) the amount of significant transfers in and out of Level 1 and Level 2 fair value measurements and describe the reasons for the transfers, and (2) separate information about purchases, sales, issuance and settlements in the reconciliation of fair value measurements using significant unobservable inputs (Level 3).  ASU No. 2010-06 also requires reporting entities to provide fair value measurement disclosures for each class of assets and liabilities and disclose the inputs and valuation techniques for fair value measurements that fall within Levels 2 and 3 of the fair value hierarchy.  These disclosures and clarification are effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuance, and settlements in the rollforward of activity in Level 3 fair value measurements.  Those disclosures are effective for fiscal years beginning after December 15, 2010 and for interim periods within those fiscal years.  This pronouncement did not have a material effect on the Company’s consolidated condensed financial statements.

In December 2010, the FASB issued ASU No. 2010-28, “When to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with Zero or Negative Carrying Amount” which updated ASC Topic 350, “Intangibles—Goodwill and Other”, to amend the criteria for performing Step 2 of the goodwill impairment test for reporting units with zero or negative carrying amounts and requires performing Step 2 if qualitative factors indicate that it is more likely than not that a goodwill impairment exists. This ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2010.  This pronouncement did not have a material effect on the Company’s consolidated condensed financial statements.

In December 2010, the FASB issued ASU No. 2010-29, “Disclosure of Supplementary Pro Forma Information for Business Combination” that amends ASC Subtopic 805-10, “Business Combinations.”  ASU No. 2010-29 specifies that if a public entity presents comparative financial statements, the entity should disclose revenue and earnings of the combined entity as though the business combination that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only.  This amendment also expands the supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring pro forma adjustments that are directly attributable to the business combination included in the reported pro forma revenue and earnings. The amendment is effective prospectively for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2010. This pronouncement did not have a material effect on the Company’s consolidated condensed financial statements.

4. SEGMENT INFORMATION
 
Segment information is presented in accordance with ASC Topic 280-10 "Segment Reporting". This pronouncement is typically based on a management approach that designates the internal organization used for making operating decisions and assessing performance. Operating segments are defined as business areas or lines of an enterprise about which financial information is available and evaluated on a regular basis by the chief operating decision-makers, or decision-making groups, in deciding how to allocate capital and other resources to such lines of business.  The Company operates in one reportable segment. The Company’s segment is affected by seasonality as customers generally post more job listings during the first calendar quarter and fewer job listings during the fourth calendar quarter. Also, advertisers generally place fewer advertisements during the first and third calendar quarters of each year, both of which directly affect our business. The Company’s results will also be impacted by the number and size of trade shows the Company holds in each quarter. In addition, there may be fluctuations as trade shows held in one period in the current year may be held in a different period in future years. 
 
5. ACCOUNTING FOR EMPLOYEE STOCK-BASED COMPENSATION
 
Total stock-based compensation during the three months ended March 31, 2010 and 2011 was $45,000 and $84,000, respectively, and stock-based compensation increased additional paid-in capital by $84,000 during the three months ended March 31, 2011.
 
 
7

 
 
The fair value of each stock option grant is estimated using the Black-Scholes option pricing model to estimate the fair value of stock-based awards with the following assumptions used for grants during the periods presented:
 
   
Three Months Ended
 March 31,
   
2010
 
2011
Risk-free interest rate
   
1.17%
 
   
2.57%
 
Expected life (in years)
   
2.6%
     
6.0%
 
Dividend yield
   
0%
 
   
0%
 
Expected volatility
   
116%
 
   
93%
 
 
The expected stock price volatility is based on the historical volatility of WebMediaBrands’s common stock. The risk-free interest rate is based on the implied yield available on U.S. Treasury zero-coupon issues with an equivalent remaining term.  WebMediaBrands had previously issued stock options with a five-year life.  The Company calculated the expected life for these stock options using historical data.   However, during the third quarter of 2010, the Company began issuing stock options with a ten-year life and as a result, calculated the expected life using the simplified method.
 
The weighted-average grant date fair value of stock options granted during the three months ended March 31, 2010 and 2011 was $0.78 and $1.07, respectively.
 
The following table summarizes stock option activity during the three months ended March 31, 2011:
 
     
Shares
     
Weighted
Average
Exercise
Price
   
Weighted
Average
Remaining
Contractual
Term (years)
     Aggregate
Intrinsic
Value
(in thousands)
 
Outstanding at December 31, 2010
    5,173,911     $ 1.00              
Granted
    23,312     $ 1.37              
Exercised
    (114,662   $ 0.34              
Forfeited, expired or cancelled
    (70,133 )   $ 0.97              
Outstanding at March 31, 2011
    5,012,428     $ 1.02       4.25     $ 3,924  
Vested and expected to vest at March 31, 2011
    4,851,648     $ 1.03       4.10     $ 3,808  
Exercisable at March 31, 2011
    3,121,647     $ 1.16       2.43     $ 2,741  
 
The aggregate intrinsic value in the table above is before income taxes, based on WebMediaBrands’s closing stock price of $1.40 as of March 31, 2011.    During the three months ended March 31, 2010 and 2011, the total intrinsic value of stock options exercised was $250,000 and $125,000, respectively.
 
As of March 31, 2011, there was $834,000 of total unrecognized compensation cost related to nonvested stock-based compensation arrangements granted under the Company’s stock incentive plan. The Company expects to amortize that cost over a weighted-average period of 19 months.
 
 
8

 
 
6. COMPUTATION OF LOSS PER SHARE
 
The Company computes basic loss per share using the weighted average number of common shares outstanding during the period. The Company computes diluted loss per share using the weighted average number of common and dilutive common equivalent shares outstanding during the period. Common equivalent shares consist of the incremental common shares issuable upon the exercise of stock options. Common equivalent shares are excluded from the calculation if their effect is anti-dilutive.
 
Computations of basic and diluted loss per share for the periods presented are as follows (in thousands, except per share amounts):

   
Three Months Ended
March 31,
 
   
2010
   
2011
 
Loss from continuing operations
 
$
(1,912
)
 
$
(1,349
)
Loss on sale of discontinued operations
   
(6
   
 
Net loss
 
$
(1,918
)
 
$
(1,349
)
                 
Basic weighted average number of common shares outstanding
   
37,185
     
37,977
 
Effect of dilutive stock options
   
     
 
Total basic weighted average number of common shares and dilutive stock options
   
37,185
     
37,977
 
                 
Loss per share:
               
Basic
               
Loss from continuing operations
 
$
(0.05
)
 
$
(0.04
)
Loss from discontinued operations
   
     
 
Net loss
 
$
(0.05
)
 
$
(0.04
)
Diluted
               
Loss from continuing operations
 
$
(0.05
)
 
$
(0.04
)
Loss from discontinued operations
   
     
 
Net loss
 
$
(0.05
)
 
$
(0.04
)
 
The following table summarizes the number of outstanding stock options excluded from the calculation of diluted loss per share for the periods presented because the result would have been anti-dilutive (in thousands, except weighted average exercise price):
             
 
Three Months Ended
March 31,
 
 
2010
 
2011
 
Number of anti-dilutive stock options
   
4,963
     
5,012
 
Weighted average exercise price
 
$
1.30
   
$
1.02
 
 
 
9

 
 
 7. INTANGIBLE ASSETS AND GOODWILL
 
Amortized Intangible Assets
 
The following tables set forth the intangible assets that are subject to amortization, including the related accumulated amortization (in thousands):

   
December 31, 2010
 
   
Cost
   
Accumulated
Amortization
   
Net
Carrying
Value
 
Website development costs
 
$
238
   
$
(36
)
 
$
202
 
Customer relationships
   
187
     
(62
)
   
125
 
Content development costs
   
160
     
(77
)
   
83
 
Copyrights and trademarks
   
39
     
(7
)
   
32
 
Non-compete agreements
   
53
     
(27
   
26
 
Total
 
$
677
   
$
(209
)
 
$
468
 
 
 
   
March 31, 2011
 
   
Cost
   
Accumulated
Amortization
   
Net
Carrying
Value
 
Customer relationships
 
$
374
   
$
(109
)
 
$
265
 
Website development costs
   
290
     
(64
)
   
226
 
Content development costs
   
165
     
(97
)
   
68
 
Non-compete agreements
   
109
     
(47
)
   
62
 
Copyrights and trademarks
   
39
     
(10
   
29
 
Total
 
$
977
   
$
(327
)
 
$
650
 

The Company amortizes intangible assets that are subject to amortization on a straight-line basis over their expected useful lives. The Company amortizes website development costs, copyrights and trademarks and customer relationships over three years and content development costs over a two-year period.  The Company amortizes non-compete agreements over the period of the agreements, typically from one to three years.  
 
 
10

 
 
Amortization expense related to intangible assets subject to amortization was $11,000 and $118,000 for the three months ended March 31, 2010 and 2011, respectively. Estimated annual amortization expense for the next five years, including the remainder of 2011, is expected to be as follows (in thousands):
 
Years Ending December 31:
 
2011
 
$
270
 
2012
   
287
 
2013
   
89
 
2014
   
4
 
2015 & thereafter
   
 
   
$
650
 
 
 Unamortized Intangible Assets

 The following tables set forth the intangible assets that are not subject to amortization (in thousands):

   
December 31,
2010
   
March 31,
2011
 
                 
Domain names
 
$
1,067
   
$
1,164
 

Goodwill
 
The changes in the carrying amount of goodwill for the three months ended March 31, 2011 are as follows (in thousands):

Balance as of December 31, 2010
  
$
10,261
  
Goodwill acquired during the year
   
267
 
Purchase accounting adjustments
   
(339
)
Balance as of March 31, 2011
 
$
10,189
 
 
Purchase accounting adjustments primarily relate to adjustments made in finalizing the purchase price of the SemTech Conference and SemanticUniverse blog.  This purchase occurred during the third quarter of 2010.
 
11

 
 
8. ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

Accrued expenses and other current liabilities consist of the following (in thousands):

   
December 31,
2010
   
March 31,
2011
 
Accrued acquisition contingencies
  $ 695     $ 695  
Customer overpayments
    274       215  
Other
    478       501  
Total
  $ 1,447     $ 1,411  
 
9. DEBT
 
On May 29, 2009, WebMediaBrands entered into a loan agreement in the amount of $7.2 million with the Company’s Chief Executive Officer, Alan M. Meckler (the “Meckler Loan”).
 
In conjunction with the Meckler Loan, the Company (1) entered into a promissory note jointly and severally payable by the Company and its subsidiary, Mediabistro, to Mr. Meckler (the “Note”), (2) entered into a Security Agreement by and between the Company and Mr. Meckler (the “Security Agreement”) pursuant to which the Company granted to Mr. Meckler a security interest in the Company’s assets, (3) entered into an Intellectual Property Security Agreement by and between the Company and Mr. Meckler (the “IP Security Agreement”) pursuant to which the Company granted to Mr. Meckler a security interest in the Company’s intellectual property, (4) entered into a Pledge Agreement by the Company in favor of Mr. Meckler (the “Pledge Agreement”) pursuant to which the Company granted to Mr. Meckler a security interest in and an assignment of all of the shares of stock or other equity interest of Mediabistro owned by the Company, and (5) agreed to enter into a Blocked Account Control Agreement by and among the Company, Mr. Meckler and a depositary bank, to further secure the Note (the “Control Agreement,” and together with the Note, the Security Agreement, the IP Security Agreement and the Pledge Agreement, the “Company Loan Documents”).
 
Simultaneously, Mediabistro (1) entered into a Security Agreement by and between Mediabistro and Mr. Meckler pursuant to which Mediabistro granted to Mr. Meckler a security interest in Mediabistro’s assets (the “Mediabistro Security Agreement”), (2) entered into an Intellectual Property Security Agreement by and between Mediabistro and Mr. Meckler pursuant to which Mediabistro granted to Mr. Meckler a security interest in Mediabistro’s intellectual property (the “Mediabistro IP Security Agreement”), and (3) agreed to enter into a Blocked Account Control Agreement by and among Mediabistro, Mr. Meckler and a depositary bank, to further secure the Note (the “Mediabistro Control Agreement” and, together with the Mediabistro Security Agreement and the Mediabistro IP Security Agreement, the “Mediabistro Documents”).
 
To fund the Meckler Loan, Mr. Meckler used a portion of the proceeds of a residential mortgage loan that Bank of America, N.A. (“BOA”) granted to Mr. Meckler and Mrs. Ellen L. Meckler (the “BOA Loan”). Pursuant to a Collateral Assignment of the Note dated May 29, 2009, by Mr. Meckler to BOA, Mr. Meckler collaterally assigned the Note to BOA as additional collateral for the BOA Loan. Payment terms of the Meckler Loan reflect pass through of the BOA Loan payment terms (excluding those funds borrowed pursuant to the BOA Loan for Mr. Meckler’s personal use). As a result, the interest rate, amortization schedule and maturity date of each loan are identical. 
 
The original principal amount of the Meckler Loan equaled the amount that was required to pay off and terminate an interest rate swap agreement between the Company and KeyBank and related transactional expenses. On September 1, 2010, WebMediaBrands entered into a note modification agreement with Mr. Meckler.  The note modification reduced the interest rate of the Note from 4.7% to 3.4% per annum.  Interest on the outstanding principal amount is due and payable on the first day of each calendar month through June 2014. Thereafter, principal and interest is due and payable in equal monthly payments in an amount sufficient to pay the loan in full based on an amortization term of 15 years. The Note is due and payable in full on May 29, 2016, and may be prepaid at any time without penalty or premium. WebMediaBrands made three principal payments on the Meckler Loan totaling $250,000 during the year ended December 31, 2010 and one principal payment in the amount of $50,000 during the quarter ended March 31, 2011. So long as any amount remains outstanding under the Meckler Loan, the Company must pay Mr. Meckler a monthly accommodation fee of $40,000 in order to adjust the effective interest rate of the Note. The effective interest rate on the Note was 11.5% at March 31, 2011.  Interest expense on the Note was $224,000 and $170,000 during the three months ended March 31, 2010 and 2011, respectively.
 
    
 
12

 
In addition to the interest rate reduction noted above, the note modification agreement also reduced the required minimum monthly principal and interest payments that commence on July 1, 2014.  Although there are no future minimum principal payments due under the Meckler Loan for the years ended December 31, 2011 through December 31, 2013, the Company had repaid approximately $1.3 million of the Meckler Loan as of March 31, 2011.  There are future minimum payments due in the amount of $159,000 for the year ended December 31, 2014; $325,000 for the year ended December 31, 2015; and $5.4 million for the year ended December 31, 2016.    
  
10. INCOME TAXES
 
The Company recorded a provision for income taxes of $3,000 and $10,000 during the three months ended March 31, 2010 and 2011, respectively.
 
Based on current projections, management believes that it is more likely than not that WebMediaBrands will have insufficient taxable income to allow recognition of its deferred tax assets. Accordingly, a valuation allowance has been established against deferred tax assets to the extent that deductible temporary differences cannot be offset by taxable temporary differences. To the extent that the net book value of indefinite lived assets exceeds the net tax value of indefinite lived assets, an additional tax provision will be incurred as the assets are amortized.

The total amount of unrecognized tax benefits was $85,000 as of December 31, 2010 and March 31, 2011, all of which would affect the effective tax rate, if recognized, as of March 31, 2011.

11. COMMITMENTS AND CONTINGENCIES
 
WebMediaBrands is subject to legal proceedings and claims that arise in the ordinary course of its business. In the opinion of management, the amount of ultimate liability with respect to these actions should not materially affect the financial statements of WebMediaBrands.

12.   SUBSEQUENT EVENTS
 
The Company announced on May 12, 2011 that it has acquired all of the shares of Inside Network Inc., ("Inside Network") of Palo Alto, California.  Inside Network publishes the blogs Inside Facebook, Inside Social Games and Inside Mobile Apps; industry leading research services focused on the Facebook platform and social gaming ecosystem including Inside Facebook Gold, Inside Virtual Goods and Facebook Marketing Bible; AppData, a service used by developers, investors, marketers, and analysts interested in tracking application, or app, traffic on social platforms; and trade shows such as Inside Social Apps.  Justin Smith, the founder of Inside Network, will continue to operate the business and will become the Company's Vice President, Social Media and a member of its board of directors.  Terms for the transaction included payment of $7.5 million in cash and 4,183,130 shares of the common stock of WebMediaBrands.
 

 
13

 


  Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
The following discussion should be read in conjunction with our unaudited consolidated condensed financial statements and the accompanying notes that appear elsewhere in this filing. Statements in this Form 10-Q, that are not historical facts are “forward-looking statements” under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described. The potential risks and uncertainties address a variety of subjects including, for example: general economic conditions; the competitive environment in which WebMediaBrands competes; the unpredictability of WebMediaBrands’s future revenues, expenses, cash flows and stock price; WebMediaBrands’s ability to integrate acquired businesses, products and personnel into its existing businesses; WebMediaBrands’s dependence on a limited number of advertisers; and WebMediaBrands’s ability to protect its intellectual property. For a more detailed discussion of these risks and uncertainties, refer to WebMediaBrands’s other reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this Form 10-Q, and we are under no obligation to update the forward-looking statements after the date hereof, except as required by law.
 
Overview
 
WebMediaBrands is a leading Internet media company that provides content, education and career services to media and creative professionals through a portfolio of vertical online properties, communities and trade shows. Our online business includes:
 
 
·
mediabistro.com, a leading blog network providing content, education, community and career resources about major media industry verticals including new media, social media, Facebook, TV news, sports news, advertising, public relations, publishing, design, mobile and the Semantic Web.  Our blog network consists of the following:
 
 
10,000Words
AllTwitter
FishbowlLA
MediaJobsDaily
SocialTimes
TVSpy
 
AgencySpy
eBookNewser
FishbowlNY
PRNewser
SportsNewser
UnBeige
 
AllFacebook
FishbowlDC
GalleyCat
SemanticWeb.com
TVNewser
 
 
Our mediabistro.com business also includes an industry-leading job board for media and business professionals focusing on job categories such as social media, online/new media, publishing, public relations/marketing, advertising, sales, design, web development, television and more;
 
 
·
AllCreativeWorld.com, a leading network of online properties providing content, education, community, career and other resources for creative and design professionals that includes the following Websites:
 
AdsoftheWorld
DynamicGraphics
LiquidTreat
BrandsoftheWorld
Graphics.com
StepInsideDesign
Creativebits
GraphicsDesignForum
 
 
 
·
Community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos and premium membership services.
 
Our education business features online and in-person courses, panels, certificate programs and video subscription libraries for media and creative professionals.
 
Our trade shows include, among others, the Semantic Technology Conference (“SemTech”), Socialize: Monetizing Social Media, SMOC: Social Media Optimization Conference, Social Gaming Summit + Virtual Goods Summit, AF Expo and Publishing App Expo.
 
Our businesses cross-leverage and cross-promote our content, product and service offerings.  For example, users of our Websites read our content, search for jobs on our job boards, attend our trade shows, subscribe to and purchase products and services and take courses.
 
 
14

 
 
 We generate our revenues from:
 
 
·
fees charged for online job postings;
 
 
·
attendee registration fees for our online and in-person courses;
 
 
·
advertising on our Websites and e-mail newsletters;
  
 
·
attendee registration fees to our trade shows;
 
 
·
exhibition space fees and vendor sponsorships to our trade shows; and
  
 
·
subscription sales for our paid membership services.
 
Customers generally post more job listings during the first calendar quarter and fewer job listings during the fourth calendar quarter. Also, advertisers generally place fewer advertisements during the first and third calendar quarters of each year, both of which directly affect our business. Our results will also be impacted by the number and size of trade shows we hold in each quarter. In addition, there may be fluctuations as trade shows held in one period in the current year may be held in a different period in future years. 
     
The principal costs of our business relate to: payroll and benefits costs for our personnel; technology-related costs; facilities and equipment; and venue, speaker and advertising expenses for our trade shows and courses.

Results of Operations
 
Revenues

Revenues were $1.9 million and $2.2 million for the three months ended March 31, 2010 and 2011, respectively, representing an increase of 18%. The change was primarily due to an increase in online job postings due to an improving economy offset primarily by a decline in trade show revenue as we ran fewer shows during the three months ended March 31, 2011 than during the same period of 2010.
 
The following table sets forth, for the periods indicated, the components of our revenues (in thousands):

   
Three Months Ended
March 31,
   
2010 vs. 2011
 
   
2010
   
2011
   
$
     
%
 
Online job postings
 
$
792
   
$
1,149
   
$
357
     
45%
 
Education
   
463
     
460
     
(3
)
   
(1
)
Advertising
   
331
     
356
     
25
     
8
 
Trade shows
   
114
     
34
     
(80
)
   
(70
)
Other
   
204
     
247
     
43
     
21
 
Total
 
$
1,904
   
$
2,246
   
$
342
     
18%
 
 
 
15

 
 
Cost of revenues

Cost of revenues primarily consists of payroll and benefits costs for technology and editorial personnel, freelance costs, communications infrastructure and Website hosting. Cost of revenues excludes depreciation and amortization.  Cost of revenues was $1.3 and $1.4 million for the three months ended March 31, 2010 and 2011, respectively, representing an increase of 12%.  This change was primarily due to increases in employee-related costs of $87,000 and in editorial freelance costs of $61,000 as we continued to expand our development of blog content, including in the areas of social media, social networks, social gaming and virtual goods.  

We intend to make investments through internal development and, where appropriate opportunities arise, through acquisitions to continue to expand our content offerings. We might need to increase our spending in order to create additional content related to new topics or offerings.
 
Advertising, promotion and selling

Advertising, promotion and selling expenses primarily consist of payroll and benefits costs for sales and marketing personnel, sales commissions and promotion costs. Advertising, promotion and selling expenses were $529,000 and $432,000 for the three months ended March 31, 2010 and 2011, respectively, representing a decrease of 18%.  This decrease was primarily due to a reduction in employee-related costs of $45,000 and in trade show advertising costs of $38,000.

General and administrative
 
General and administrative expenses consist primarily of payroll and benefit costs for administrative personnel, office-related costs and professional fees. General and administrative expenses were $1.6 million and $1.4 million for the three months ended March 31, 2010 and 2011, respectively, representing a decrease of 17%.  This decrease was due primarily to a reduction in employee-related costs of $184,000 and in professional fees of $115,000.
 
Depreciation and amortization

Depreciation expense was $128,000 for the three months ended March 31, 2010 and $84,000 for the three months ended March 31, 2011, representing a decrease of 34%. This decrease was due to the write-off of certain fixed assets during the first quarter of 2011.

Amortization expense was $11,000 for the three months ended March 31, 2010 and $118,000 for the three months ended March 31, 2011, representing an increase of 973%.  This increase was primarily due to the finalization of the purchase price allocation of the SemTech Conference and SemanticUniverse blog.  This purchase occurred during the third quarter of 2010.
 
Our depreciation and amortization expenses might vary in future periods based upon a change in our capital expenditure levels or any future acquisitions.
  
Other income (loss), net
 
Other income of $8,000 during the three months ended March 31, 2010, relates primarily to rent received from Getty Images (US), Inc. for our Peoria, Illinois facility. Other loss of $4,000 during the three months ended March 31, 2011 relates primarily to translation loss on foreign currency and additional costs related to the sale of our building and land in Peoria, Illinois in December 2010.
 
 
16

 
 
Interest income and interest expense
 
The following table sets forth, for the periods indicated, a comparison of our interest income and interest expense (dollars in thousands):

   
Three Months Ended
March 31,
   
2010 vs. 2011
 
   
2010
   
2011
    $
 
     
%
 
Interest income
 
$
17
   
$
35
   
$
18
     
106%
 
Interest expense
   
(230
)
   
(179
)
   
51
     
22
 
 
Interest expense during the three months ended March 31, 2010 and 2011 relates primarily to costs associated with our loan from a related party. See Related Party Transactions section below for a description of the loan.
  
Provisions for income taxes
 
We recorded a provision for income taxes of $3,000 and $10,000 during the three months ended March 31, 2010 and 2011, respectively.
 
Based on current projections, management believes that it is more likely than not that we will have insufficient taxable income to allow recognition of our deferred tax assets. Accordingly, we have established a valuation allowance against deferred tax assets to the extent that deductible temporary differences cannot be offset by taxable temporary differences. To the extent that the net book value of indefinite lived assets exceeds the net tax value of indefinite lived assets, we will incur an additional tax provision as the assets are amortized.

 The total amount of unrecognized tax benefits was $85,000 as of December 31, 2010 and March 31, 2011, all of which would affect the effective tax rate, if recognized, as of March 31, 2011.

Liquidity and Capital Resources
 
The following table sets forth, for the periods indicated, a comparison of the key components of our liquidity and capital resources (dollars in thousands):

 
Three Months Ended
March 31,
 
2010 vs. 2011
 
 
2010
 
2011
 
$
     
%
 
Operating cash flows
 
$
(1,486
)
 
$
(1,183
)
 
$
303
     
20%
 
Investing cash flows
   
(103
)
   
(676
   
(573
)
   
(556
)
Financing cash flows
   
128
     
(11
)
   
(139
   
(109
)
 
   
As of
   
2010 vs. 2011
 
   
December 31,
2010
   
March 31,
2011
   
$
     
%
 
Cash and cash equivalents
 
$
12,970
   
$
11,100
   
$
(1,870
)
   
(14%
)
Working capital
   
10,565
     
8,824
     
(1,741
)
   
(16
)
Loan from related party
   
5,947
     
5,897
     
(50
)
   
(1
)
 
 
17

 
 
Since inception, we have funded operations through various means, including public offerings of our common stock, the sales of our Events, Research, Online images and Internet.com businesses, credit agreements and cash flows from operating activities.
 
Operating activities. Cash used by operating activities decreased during the three months ended March 31, 2011 compared to the same period of 2010 due primarily to reduced losses from continuing operations.
 
Investing activities. The amounts of cash used in investing activities vary in correlation to the number and cost of the acquisitions consummated.  Net cash used in investing activities during the three months ended March 31, 2010, related primarily to the acquisition of certain assets.  Net cash used during the three months ended March 31, 2011, related primarily to the acquisition of businesses.
 
Financing activities. Cash provided by financing activities during the three months ended March 31, 2010 related primarily to stock option exercises. Cash used in financing activities during the three months ended March 31, 2011 related primarily to repayments to our related party.
 
We expect to continue our investing activities on a limited basis for the foreseeable future, which includes the potential to strategically acquire companies and content that are complementary to our business. We expect to finance any near-term acquisitions with cash on hand.
 
Our existing cash balances might decline during the remainder of 2011 in the event of a downturn in the general economy or changes in our planned cash outlay. However, we believe the remaining cash flow together with our existing cash balances and our current business plan and revenue prospects will be sufficient to meet the working capital and operating resource expenditure requirements of our business for the next 12 months.
 
 
Off-Balance Sheet Arrangements
 
We have not entered into off-balance sheet arrangements or issued guarantees to third parties.
 
Recent Accounting Pronouncements
 
We are required to adopt certain new accounting pronouncements. See note 3 to the consolidated financial statements included in Item 1 of this Form 10-Q.
 
Related Party Transactions
 
On May 29, 2009, we entered into a loan agreement in the amount of $7.2 million with our Chief Executive Officer, Alan M. Meckler (the “Meckler Loan”).

In conjunction with the Meckler Loan, we (1) entered into a promissory note jointly and severally payable by us and our subsidiary, Mediabistro, to Mr. Meckler (the “Note”), (2) entered into a Security Agreement with Mr. Meckler (the “Security Agreement”) pursuant to which we granted to Mr. Meckler a security interest in the our assets, (3) entered into an Intellectual Property Security Agreement with Mr. Meckler (the “IP Security Agreement”) pursuant to which the we granted to Mr. Meckler a security interest in the our intellectual property, (4) entered into a Pledge Agreement by us in favor of Mr. Meckler (the “Pledge Agreement”) pursuant to which we granted to Mr. Meckler a security interest in and an assignment of all of the shares of stock or other equity interest of Mediabistro owned by us, and (5) agreed to enter into a Blocked Account Control Agreement with Mr. Meckler and a depositary bank, to further secure the Note (the “Control Agreement,” and together with the Note, the Security Agreement, the IP Security Agreement and the Pledge Agreement, the “Company Loan Documents”).
 
Simultaneously, Mediabistro (1) entered into a Security Agreement with Mr. Meckler pursuant to which Mediabistro granted to Mr. Meckler a security interest in Mediabistro’s assets (the “Mediabistro Security Agreement”), (2) entered into an Intellectual Property Security Agreement with Mr. Meckler pursuant to which Mediabistro granted to Mr. Meckler a security interest in Mediabistro’s intellectual property (the “Mediabistro IP Security Agreement”), and (3) agreed to enter into a Blocked Account Control Agreement with Mr. Meckler and a depositary bank, to further secure the Note (the “Mediabistro Control Agreement” and, together with the Mediabistro Security Agreement and the Mediabistro IP Security Agreement, the “Mediabistro Documents”).
 
 
18

 
 
The original principal amount of the Meckler Loan equaled the amount required to pay off and terminate an interest rate swap agreement between us and KeyBank and related transactional expenses. On September 1, 2010, we entered into a note modification agreement with Mr. Meckler.  The note modification reduced the interest rate of the Note from 4.7% to 3.4% per annum. Interest on the outstanding principal amount is due and payable on the first day of each calendar month through June 2014. Thereafter, principal and interest is due and payable in equal monthly payments in an amount sufficient to pay the loan in full based on an amortization term of 15 years. The Note is due and payable in full on May 29, 2016, and may be prepaid at any time without penalty or premium. We made three principal payments on the Meckler Loan totally $250,000 during the year ended December 31, 2010 and one principal payment in the amount of $50,000 during the quarter ended March 31, 2011. So long as any amount remains outstanding under the Meckler Loan, we must pay Mr. Meckler a monthly accommodation fee of $40,000 in order to adjust the effective interest rate of the Note. The effective interest rate on the Note was 11.5% at March 31, 2011.  Interest expense on the Note was $224,000 and $170,000 during the quarters ended March 31, 2010 and 2011, respectively.
 
In addition to the interest rate reduction noted above, the note modification agreement also reduced the required minimum monthly principal and interest payments that commence on July 1, 2014.  Although there are no future minimum principal payments due under the Meckler Loan for the years ended December 31, 2011 through December 31, 2013, we had repaid approximately $1.3 million of the Meckler Loan as of March 31, 2011.  There are future minimum payments due in the amount of $159,000 for the year ended December 31, 2014; $325,000 for the year ended December 31, 2015; and $5.4 million for the year ended December 31, 2016.  The outstanding principal balance as of March 31, 2011 was $5.9 million.

Critical Accounting Policies
 
There have been no changes to our critical accounting policies from those included in our most recent Form 10-K for the year ended December 31, 2010.
 
 Item 3.
Quantitative & Qualitative Disclosures about Market Risk
 
As a smaller reporting company as defined by Item 10(f)(1) of Regulation S-K, we are not required to provide the information required by this Item.
   
 Item 4.
Controls and Procedures
 
Disclosure Controls and Procedures. The Company conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rule 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (“Exchange Act”) under the supervision and with the participation of its management including the Company’s  Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.
 
Disclosure controls and procedures are designed only to provide reasonable assurance that (i) information required to be disclosed in an issuer’s reports filed under the Exchange Act is recorded, processed, summarized and reported within the time period specified in the SEC rules and forms and (ii) information is accumulated and communicated to management as appropriate to allow timely decisions regarding required disclosures.
 
As a result of this evaluation, the CEO and CFO concluded that the Company’s disclosure controls and procedures are effective to provide the reasonable assurance discussed above.
 
Management’s Report on Internal Control over Financial Reporting.   Management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  A control system, no matter how well conceived and operated, can provide only reasonable assurance that the objectives of the control system are met.   Management applied its judgment in assessing the benefits of controls relative to their cost.   Because of the inherent limitations in control systems, no evaluation of controls can provide absolute assurance that all controls issues and instances of fraud, if any, within the company have been detected.  Because of its inherent limitations, internal control over financial reporting might not prevent or detect misstatements. Also, projections of any evaluation of the effectiveness of internal control over financial reporting to future periods are subject to the risk that controls might become inadequate because of changes in conditions, or that the degree of compliance with policies or procedures might deteriorate.  The Company’s management, with the participation of the CEO and CFO, assessed the effectiveness of the Company’s internal control over financial reporting as of March 31, 2011.  Based on the Company’s evaluation, management concluded that our internal control over financial reporting was effective as of March 31, 2011 based on criteria in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.
 
Changes in Internal Control over Financial Reporting.  There were no changes in our internal control over financial reporting during the year ended March 31, 2011 that have material affected, or are reasonably likely to affect our internal control over financial reporting.
 
 
19

 
 
PART II—OTHER INFORMATION
 
Item 1.
LEGAL PROCEEDINGS
 
None.
 
Item 1A.
RISK FACTORS
 
The primary risk factors affecting our business have not changed materially from the risk factors set forth in our Annual Report on Form 10-K for the year ended December 31, 2010.
 
Item 2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
 
Not Applicable
 
Item 3.
DEFAULTS UPON SENIOR SECURITIES
 
Not Applicable
 
Item 4.
(REMOVED AND RESERVED)
 

Item 5.
OTHER INFORMATION
 
Not Applicable
 

Item 6.
EXHIBITS
 
The following is a list of exhibits filed as part of this Report on Form 10-Q.
 
     
Exhibit
Number
  
Description
   
31.1
  
Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
   
31.2
  
Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
   
32.1
  
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
   
32.2
  
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 

 
20

 
 

SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
     
Dated: May 13, 2011
 
WebMediaBrands Inc.
   
   
/s/ Alan M. Meckler
 
Alan M. Meckler
Chairman and Chief Executive Officer
     
   
   
/s/ Donald J. O’Neill
 
Donald J. O’Neill
Vice President and Chief Financial Officer
(Principal Financial Officer and Chief Accounting Officer)
 
 
 
 
 
 
 
 
21