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EX-31.2 - CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO RULE 13A-14(A) OR 15D-14(A) OF THE SECURITIES EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 - CHINA MEDIA INC.ex31-2.htm
EX-32.2 - CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO 18 U.S.C. 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 - CHINA MEDIA INC.ex32-2.htm
EX-31.1 - CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO RULE 13A-14(A) OR 15D-14(A) OF THE SECURITIES EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 - CHINA MEDIA INC.ex31-1.htm
EX-32.1 - CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO 18 U.S.C. 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 - CHINA MEDIA INC.ex32-1.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2011

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to _________

Commission file number: 333-150952

China Media Inc.
(Exact name of registrant as specified in its charter)

Nevada
 
46-0521269
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)

12/F, Block D, Chang An Guo Ji
No. 88 Nan Guan Zheng Street
Beilin District, Xi'an City, Shaan'xi Province
China - 710068
(Address of principal executive offices)

(86) 298765-1114
(Registrants telephone number, including area code)

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the issuer was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days    x Yes    o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
 
Large accelerated filer o   Accelerated filer o   Non-accelerated filer o   Smaller reporting company x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
oYes  x No
 
APPLICABLE ONLY TO CORPORATE ISSUERS

As of May 10, 2011, the registrant had 39,750,000 shares of common stock outstanding.
 
 
 

 
 
Table of Contents
 
 
 
1

 
 
 
 
The unaudited interim consolidated financial statements of China Media Inc. (the “Company”, “China Media”, “we”, “our”, “us”) follow. All currency references in this report are to U.S. dollars unless otherwise noted.
 
CHINA MEDIA INC.
MARCH 31, 2011
(UNAUDITED)

Financial Statement Index
 
Condensed Consolidated Balance Sheets as of March 31, 2011 (Unaudited) and June 30, 2010
F-1
Condensed Consolidated Statements of Operations for the three and nine months ended March 31, 2011, and 2010 (Unaudited)
F-2
Condensed Consolidated Statements of Cash Flows for the  nine months ended March 31, 2011 and 2010 (Unaudited)
F-3
Notes to the Condensed Consolidated Financial Statements (Unaudited)
F-4
 
 
2

 
 
CHINA MEDIA, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
 
   
March 31, 2011
   
JUNE 30, 2010
 
Assets
 
(UNAUDITED)
       
Current assets
           
Cash and cash equivalent
  $ 29,285     $ 47,263  
Accounts receivable, net of allowance of $37,106 and $35,663 at March 31, 2011 and 2010, respectively
    1,754,914       1,910,862  
Total current assets
    1,784,199       1,958,125  
                 
Fixed assets, net
    53,520       68,588  
Intangible assets, net
    48,704       55,811  
Other Assets- Deposit
    3,323,058       3,055,410  
Film costs
    1,870,538       1,785,939  
                 
Total assets
  $ 7,080,019     $ 6,923,873  
                 
Liabilities and Stockholders' Equity
               
Current liabilities
               
Accounts payable
  $ 170,362     $ 180,905  
Accrued liabilities
    20,574       10,303  
Short term debt
    121,760       117,496  
Due to related parties
    135,814       281,645  
Deferred revenue
    228,300       -  
Total current liabilities
    676,810       590,349  
                 
Stockholders’ ' equity
               
Common stock, $0.00001 par value, 180,000,000 shares authorized; 39,750,000 and 39,750,000 shares issued and outstanding, respectively
    398       398  
Additional paid-in capital
    13,972,839       8,748,246  
Accumulated other comprehensive income
    999,739       483,610  
Accumulated deficit
    (8,569,767 )     (5,267,950 )
Total China Media Inc.'s stockholders' equity
    6,403,209       3,964,304  
Non-controlling interest
    -       2,369,220  
Total Stockholders' equity
    6,403,209       6,333,524  
                 
Total liabilities and Stockholders’' equity
  $ 7,080,019     $ 6,923,873  

The accompanying notes are an integral part of these financial statements.
 
 
F-1

 
 
CHINA MEDIA INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
 
     
Three Months Ended
   
Nine Months Ended
 
     
March 31,
   
March 31,
 
     
2011
   
2010
   
2011
   
2010
 
                           
Revenues
  $ 238,301     $ 38,810     $ 416,794     $ 1,211,877  
Cost of revenues
    219,443       34,615       378,542       1,207,682  
Gross profit
    18,858       4,195       38,252       4,195  
                                   
Selling, general and administrative
    34,276       20,931       171,670       157,472  
Depreciation and amortization expense
    8,737       15,573       26,028       46,794  
Total operating expenses
      43,013       36,504       197,698       204,266  
                                   
Other income (expense)
                               
Interest income
    -       44,467               44,467  
Government subsidies/grants
    12       7,326       2,994       7,326  
Interest expense
    -       -    
 
      -  
Net income (loss) before income taxes
    (24,143 )     19,484       (156,452 )     (148,278 )
Income taxes
    1,185       -       1,185       -  
Net income (loss)
    (25,328 )     19,484       (157,637 )     (148,278 )
Less: Net income (loss) attributable to non-controlling interest
 
 
      (7,285 )     10,743       52,160  
Net income (loss) attributable to China Media Inc.
  $ (25,328 )   $ 12,199     $ (146,894 )   $ (96,118 )
                                   
Other Comprehensive Income (loss)
                               
Net income (loss)
    (25,328 )     19,484       (157,637 )     (148,278 )
Foreign currency translation gain
    40,702       (16,202 )     227,322       (10,860 )
Comprehensive Income (loss)
    15,374       3,282       69,685       (159,138 )
Less: Comprehensive (income) loss attributable to non-controlling interest
    -       (1,227 )     25,338       59,502  
Comprehensive loss attributable to China Media Inc.
    15,374       2,055       44,347       (99,636 )
                                 
Net Income (loss) per common share, basic and diluted
  $ (0.00 )   $ 0.00     $ (0.00 )   $ (0.00 )
Weighted average number of shares outstanding- basic and diluted
    39,750,000       39,750,000       39,750,000       39,750,000  
 
The accompanying notes are an integral part of these financial statements
 
 
F-2

 
 
CHINA MEDIA INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)

   
Nine Months Ended
 
   
2011
   
2010
 
CASH FLOWS OPERATING ACTIVITIES
           
Net income (loss)
  $ (157,637 )   $ (148,278 )
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
         
Contributed rent
    -       8,791  
Amortization expense
    8,982       8,791  
Depreciation expense
    17,046       38,003  
Impairment loss
            -  
Changes in operating assets and liabilities:
               
Accounts receivable
    221,594       (123,604 )
film cost
    (19,461 )     (3,256,623 )
Accounts payable
    (16,721 )     11,087  
Accrued expenses
    9,734       (677 )
Deferred Revenue
    224,550       -  
Net cash provided by operating activities of operations
    288,087       (3,462,510 )
                 
CASH FLOW INVESTING ACTIVITIES
               
Cash paid for purchase of fixed asset
    223       (2,680 )
Cash paid for investment
    (154,191 )        
Net cash provided by (used in) investing activities
    (153,968 )     (2,680 )
                 
CASH FLOW FINANCING ACTIVITIES
               
Proceeds from due to related parties
    (153,489 )     136,452  
Net cash provided by (used in) financing activities
    (153,489 )     136,452  
                 
Effect of exchange rate changes on cash
    1,392       (15,495 )
NET CHANGE IN CASH
    (17,978 )     (3,344,233 )
CASH AT BEGINNING OF PERIOD
    47,263       3,375,449  
CASH AT END OF PERIOD
  $ 29,285     $ 31,216  
                 
SUPPLEMENTAL INFORMATION:
               
Interest paid
  $ -     $ -  
Income taxes paid
  $ -     $ -  
                 
SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
               
Short term debt offsets accounts receivable
  $ -     $ 117,026  
 
The accompanying notes are an integral part of these financial statements
 
 
F-3

 
 
CHINA MEDIA INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
MARCH 31, 2011
 
1.  Organization, Basis of Presentation and Significant Accounting Policies

The accompanying unaudited interim condensed consolidated financial statements of China Media, Inc. (“We” or the “Company”), have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission, and should be read in conjunction with the audited financial statements and notes thereto contained in the Company’s annual financial statements for the years ended June 30, 2010. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year. Notes to the condensed consolidated financial statements which would substantially duplicate the disclosure contained in the audited financial statements for the year ended June 30, 2010 included in this document have been omitted.

Share Exchange

On July 7, 2009, Fullead Overseas Limited, a company incoporated under the laws of the British Virgin Islands (the “Buyer”), entered into a share purchase agreement (the “Share Purchase Agreement”), pursuant to which the Buyer agreed to purchase a total of 32,500,000 shares of the Company’s common stock, representing 85% of the total issued and outstanding shares of common stock of the Company on a fully-diluted basis. Bin Li, the Company’s Director, is the owner and sole Director of the Buyer.

On September 16, 2009, the Company entered into a share exchange agreement (the “Share Exchange Agreement”) with Vallant Pictures Entertainment Co., Ltd., a company incorporated under the laws of the British Virgin Islands (“Vallant”) and Bin Li, the Company’s Director and the former sole shareholder of Vallant.  According to the terms of the Share Exchange Agreement, the Company agreed to acquire the sole issued and outstanding common share of Vallant from Bin Li in exchange for 7,000 shares of the Company’s common stock.

China Media Inc. (the “Company”) formerly Protecwerx Inc., was incorporated in the State of Nevada on October 16, 2007. On November 30, 2009, the Company closed the transactions contemplated by the Share Exchange Agreement and acquired Vallant Pictures Entertainment Co., Ltd., a company incorporated under the laws of the British Virgin Islands (“Vallant”)  as its wholly owned subsidiary.  Vallant has entered into a series of contractual obligations with Xi’An TV Media Co., Ltd., a company incorporated under the laws of the People’s Republic of China (“Xi’An TV”) that is engaged in the business of producing and developing television programming for the Chinese market, as well as the holders of 62.61% of the voting shares of Xi’An TV.

We had 39,743,000 shares of our common stock issued and outstanding before the closing of the transactions contemplated by the Share Exchange Agreement.  Upon the closing of the transactions, we issued 7,000 shares of our common stock to Bin Li, our Director and the former sole shareholder of Vallant.  Mr. Li is the beneficial owner of 2,000,000 additional shares of our common stock.  The 7,000 shares were issued in reliance upon an exemption from registration pursuant to Regulation S promulgated under the Securities Act of 1933, as amended (the “Securities Act”).  Currently, there were 39,750,000 shares of our common stock issued and outstanding.

The share exchange is being accounted for as a reverse merger, since the former sole shareholder of Vallant, Bin Li, acquired the majority of the Company’s common stock with the aim of completing the share exchange with Vallant, and Vallant is deemed to be the accounting acquirer in the reverse merger.  Consequently, the assets and liabilities and the historical operations that will be reflected in the consolidated financial statements for periods prior to the Share Exchange Agreement will be those of Vallant and will be recorded at the historical cost basis.  After the completion of the Share Exchange Agreement, the Company’s consolidated financial statements will include the assets and liabilities of Vallant, the historical operations of Vallant and its subsidiaries from the closing date of the Share Exchange Agreement.
 
 
F-4

 
 
On September 17, 2010, Vallant and the holders of 100% of the voting shares of Xi’An TV amended the various consulting agreements and equity pledge agreement dated December 28, 2009. According to the amended agreements, Xi’An TV will provide Vallant with 100% of its income. Xi’An TV shareholders now pledged 100% of their equity interests in Xi’An TV to Vallant to guarantee Xi’An TV’s performance of its obligations under the Business Operations Agreement. Upon executing these agreements, Vallant is deemed to have a 100 percent controlling financial interest in Xi’An TV for financial reporting purposes as a result of these agreements and Vallant having power over significant activities affecting Xi’An TV’s economic performance. During the nine months ended March 31, 2011, $5,224,593, $324,145 and $(3,154,923) were reclassified to additional paid-in capital, accumulated other comprehensive income and accumulated deficit that are attributable to China Media Inc’s stockholders and non-controlling interest had a zero balance at March 31, 2011.

Principles of Consolidation

The condensed consolidated financial statements include the accounts of the Company and Xi’An TV, which is a variable interest entity with the Company as the primary beneficiary. In accordance with United States generally accepted accounting principles (“GAAP”) regarding “Consolidation of Variable Interest Entities”, the Company identifies entities for which control is achieved through means other than through voting rights (a "variable interest entity" or "VIE") and determines when and which business enterprise, if any, should consolidate the VIE. The Company evaluated its participating interest in Xi’An TV Media and concluded it is the primary beneficiary of Xi’An TV Media, a variable interest entity. The Company consolidated Xi’An TV Media and all significant intercompany transactions and balances have been eliminated.

Use of Estimates

The preparation of financial statements in conformity with United States generally accepted accounting principles (“GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes, including estimates of ultimate revenues and ultimate costs of film and television product, estimates of product sales that will be returned and the amount of receivables that ultimately will be collected, the potential outcome of future tax consequences of events that have been recognized in the Company’s financial statements and loss contingencies. Actual results could differ from those estimates. To the extent that there are material differences between these estimates and actual results, the Company’s financial condition or results of operations will be affected. Estimates are based on past experience and other assumptions that management believes are reasonable under the circumstances, and management evaluates these estimates on an ongoing basis.

Recent Accounting Developments

Effective July 1, 2009, in accordance with U.S. GAAP, the Company adopted the standard on consolidation as it relates to noncontrolling interests. The standard changed the accounting and reporting for minority interests, which were recharacterized as noncontrolling interests and classified as a component of equity. The standard requires retrospective adoption of the presentation and disclosure requirements for existing minority interests. All other requirements of the standard will be applied prospectively.

In June 2009, the FASB issued authoritative guidance on the consolidation of variable interest entities, which is effective for us in fiscal 2010. The new guidance requires revised evaluations of whether entities represent variable interest entities, ongoing assessments of control over such entities, and additional disclosures for variable interests. We adopted the amendment July 1, 2010 and it did not have any impact on the Company’s financial position or results of operations..

Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the American Institute of Certified Public Accountants, and the United States Securities and Exchange Commission did not or are not believed by management to have a material impact on the Company’s present or future financial statements.
 
 
F-5

 
 
 
2.  Related Party Transactions

Mr. Dean Li, President and General Manager, had advanced $135,814 to the Company at March 31, 2011. The shareholder loan is free of interest with no maturity date and due on demand.

The Company leased an office space from a related party with a monthly rent of approximately $1,000. The contributed rent for the nine month period ended March 31, 2011 was approximately $9,000.

3.  Subsequent Events

The Company received account receivable of $1,522,000 from one client on April 22, 2011.
 
 
F-6

 
 

Forward Looking Statements

This quarterly report on Form 10-Q contains forward-looking statements that involve risks and uncertainties. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology including "could", "may", "should", "expect", "plan", "anticipate", "believe", "estimate", "predict", "potential" and the negative of these terms or other comparable terminology. These statements are only predictions. Actual events or results may differ materially.

While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested in this report.

Results of Operations

Our results of operations are summarized below:

Results of Operations for the nine months ended March 31, 2011 and 2010.
 
   
Nine Months Ended
March 31, 2011
($)
   
Nine Months Ended
March 31, 2010
($)
 
Revenue
    416,794       1,211,877  
Cost of Revenue
    378,542       1,207,682  
Gross profit
    38,252       4,195  
Operating Expenses
    197,698       204,266  
Other income
    2,994       51,793  
Income taxes
    1,185       -  
Net Income (Loss)
    (157,637 )     (148,278 )

Revenues

We generated all of our revenue primarily by advertising revenue for the nine months ended March 31, 2011. Revenues decreased by $795,083 or 65.6% to $416,794 for the nine months ended March 31, 2010 from $1,211,877 for the nine months ended March 31, 2010.  We generated revenue from selling TV series for the nine months ended March 31, 2010 and did not sell any TV series for the nine months ended March 31, 2011.

Cost of goods sold

Our cost of goods sold for the nine months ended March 31, 2011 was $378,542, compared to $1,207,682 for the nine months ended March 31, 2010, a decrease of $829,140 or approximately 68.7%. This is attributed to the sold of 'Hunting fox' and ' Love in Desert' at cost for $1,173,067 in 2009.
 
Gross profit

Our gross profit increased by $34,057 to $38,252 for the nine months ended March 31, 2011 from $4,195 for the nine months ended March 31, 2010. The increase was primarily due to the advertising revenue.

Operating expenses

Total operating expenses for the nine months ended March 31, 2011 was $197,698, compared to $204,266 for the nine months ended March 31, 2010, a decrease of $6,568 or approximately 3.2%. The decrease was mainly due to reduction of depreciation expenses for some fixed assets depreciation expired.

 
3

 
Net income (lose)

For the nine months ended March 31, 2011 we incurred a net loss of $157,637. During the same period in 2010 we incurred a net loss of $148,278.

Results of Operations for the three months ended March 31, 2011 and 2010.
 
   
Three Months Ended
March 31,
2011
($)
   
Three Months Ended
March 31,
2010
($)
 
Revenue
   
238,301
     
38,810
 
Cost of Revenue
   
219,443
     
34,615
 
Gross profit
   
18,858
     
4,195
 
Operating Expenses
   
43,013
     
36,504
 
Other Income(Loss)
   
12
     
51,793
 
Income tax
   
1,185
     
-
 
Net income (Loss)
   
(25,328)
     
19,484
 

Revenues

During the three months ended March 31, 2011 we generated revenue primarily from advertising. Revenues increased by $199,491 or 514.02% to $238,301 for the three months ended March 31, 2010 from $38,810 for the three months ended March 31, 2010.  The revenues were generated through commercial sales to Advertising agencies for the three months ended March 31, 2010. We did not sell any TV series for  the three months ended March 31, 2011.

Cost of goods sold

Our cost of goods sold for the three months ended March 31, 2011 was $219,443, compared to $34,615 for the three months ended March 31, 2010, an increase of $184,828 or approximately 533.95%. The cost incurred by the cost of the advertising agency.

Gross profit

Our gross profit increased by $14,663 to $18,858 for the three months ended March 31, 2011 from $4,195 for the three months ended March 31, 2010. The increase was primarily due to the advertising revenue.

Operating expenses

Total operating expenses for the three months ended March 31, 2011 was $43,013, compared to $36,504 for the three months ended March 31, 2010, an increase of $6,509 or approximately 17.8%. The increase was mainly due to reduction of depreciation expenses for some fixed assets depreciation expired.

Net income (loss)

For the three months ended March 31, 2011 we incurred a net loss of $25,328. During the same period in 2010 we incurred a net income of $19,484.

 
4

 
 
Liquidity and Capital Resources

The following table sets forth a summary of our cash flows for the periods indicated:

   
For the nine months ended
 
   
March 31,
 
   
2011
   
2010
 
             
Net cash provided by (used in)operating activities
  $ 288,087       (3,462,510 )
Net cash provided by (used in) investing activities
    (153,968 )     (2,680 )
Net cash (used in)financing activities
    (153,489 )     136,452  
Effect of exchange rate changes on cash and cash equivalents
    1,392       (15,495 )
NET CHANGE IN CASH
    (17,978 )     (3,344,233 )
CASH AT BEGINNING OF PERIOD
    47,263       3,375,449  
CASH AT END OF PERIOD
  $ 29,285     $ 31,216  

As of March 31, 2011 we had cash of $29,285 in our bank accounts and a working capital surplus of $1,107,389.

For the nine months ended March 31, 2011, we had net cash inflow of $288,087 on operating activities, compared to net cash spending of $(3,462,510) on operating activities during the same period in 2010. It’s mainly due to collection of accounts receivable and customer deposits, offset by cash paid for film costs and operating loss.

During the nine months ended March 31, 2011, we spent approximately net cash of $ 153,968 in investing activities for additional investment in Haimen project, compared to $2,680 used in investing activities during the same period in 2010.

During the nine months ended March 31, 2011, we spent net cash of $153,489 in financing activities, compared to net cash received of $136,452 from financing activities during the same period in fiscal 2010.

Our cash level decreased by $17,978 during the nine months ended March 31, 2011.

We anticipate that we will meet our ongoing cash requirements by retaining income as well as through equity or debt financing.  We plan to cooperate with various individuals and institutions to acquire the financing required to produce and distribute our products and anticipate this will continue until we accrue sufficient capital reserves to finance all of our productions independently.

We intend to meet our cash requirements for the next 12 months through retaining income generated from daily operations and partnerships with finance groups on television and movie projects.

Off-Balance Sheet Arrangements

We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to stockholders.

Inflation

The amounts presented in the financial statements do not provide for the effect of inflation on our operations or financial position. The net operating losses shown would be greater than reported if the effects of inflation were reflected either by charging operations with amounts that represent replacement costs or by using other inflation adjustments.

Audit Committee

The functions of the audit committee are currently carried out by our Board of Directors, who has determined that we do not have an audit committee financial expert on our Board of Directors to carry out the duties of the audit committee. The Board of Directors has determined that the cost of hiring a financial expert to act as a director and to be a member of the audit committee or otherwise perform audit committee functions outweighs the benefits of having a financial expert on the audit committee.

 
5

 
 

Not applicable.


Evaluation of Disclosure Controls and Procedures
 
We maintain disclosure controls and procedures, as defined in Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934 (the "Exchange Act"), that are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. We carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of March 31, 2011. Based on the evaluation of these disclosure controls and procedures, the Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective.

 Management Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).  Based on the evaluation performed, our management concluded that during the period covered by this report, our internal controls over financial reporting were effective.

Changes in Internal Control
 
Except for the changes discussed above, there was no change in our internal control over financial reporting (as defined in Rule 13a-15(e) and Rule 15d-15(e) under the Exchange Act) that occurred during the quarterly period that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
 
 
6

 
 
 
 
We are not aware of any legal proceedings to which we are a party or of which our property is the subject. None of our directors, officers, affiliates, any owner of record or beneficially of more than 5% of our voting securities, or any associate of any such director, officer, affiliate or security holder are (i) a party adverse to us in any legal proceedings, or (ii) have a material interest adverse to us in any legal proceedings. We are not aware of any other legal proceedings that have been threatened against us.
 
 
None.
 
 
None.
 
 
None.
 
 
None.
 

 
 
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SIGNATURES
 
Pursuant to the requirements of the Exchange Act, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
China Media Inc.
 
(Registrant)
   
 
/s/ Dean Li
Date: May 11, 2011
Dean Li
 
President, Chief Executive Officer
 
(Principal Executive Officer)
   
 
/s/ Ying Xue
Date: May 11, 2011
Ying Xue
 
Chief Financial Officer
 
(Principal Financial Officer and Principal Accounting Officer)
 
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