Attached files
| file | filename |
|---|---|
| 8-K - TASTY BAKING COMPANY 8-K - TASTY BAKING CO | a6678371.htm |
| EX-99.2 - EXHIBIT 99.2 - TASTY BAKING CO | a6678371ex99-2.htm |
| EX-99.1 - EXHIBIT 99.1 - TASTY BAKING CO | a6678371ex99-1.htm |
| EX-2.1 - EXHIBIT 2.1 - TASTY BAKING CO | a6678371ex2_1.htm |
| EX-99.4 - EXHIBIT 99.4 - TASTY BAKING CO | a6678371ex99-4.htm |
Exhibit 99.3
[Sales Distributor Letter]
[TASTY BAKING COMPANY LETTERHEAD]
April 11, 2011
Dear Sales Distributor,
Throughout the past several months, I have heard directly from countless independent sales distributors about how proud they are to be associated with the iconic Tastykake brand. Time and time again, so many of you have expressed your support of the Company. I could not be more honored and privileged to have such a dedicated group of people as our independent sales distributors, and I cannot thank you enough for all you continue to do to serve our customers. Today’s news is a testament to your passion for the Tastykake brand.
As you may have heard, the Company announced today that it has signed a definitive agreement to merge with Flowers Foods. We simply could not be more excited at the opportunity this development holds for our company. You have been an integral part of helping Tasty Baking Company’s products set the industry benchmark for service, quality, and freshness. With our tradition of superior service, our customers have come to know and trust the iconic Tastykake brand. Similarly, Flowers is a tremendous company and is a leader in the baking industry. In 2009, Flowers was named the best-managed food company among the 400 best big companies in America by Forbes magazine; in fact, Flowers has made that Forbes list five times and has been named best in category twice.
Even beyond our rich heritages, our two companies share many of the same values as well. Both companies are guided by four principles: integrity, service, quality and commitment. In addition, both our companies proudly support and celebrate the communities we serve. Flowers invests in the company, delivers outstanding service to its customers, grows its business, and appreciates and fosters its team and their professional goals.
We will provide additional information as appropriate, but if you have questions, please let me know. Thank you again for all that you do to support our work.
Sincerely,
Charles P. Pizzi
President and CEO
Important Information about the Tender Offer
Pursuant to the Merger Agreement between Tasty Baking Company (“Tasty”) and Flowers Foods, Inc. (“Flowers”), Flowers will commence a tender offer to acquire the outstanding shares of common stock of Tasty.
This letter is for informational purposes only and does not constitute an offer to purchase nor a solicitation of an offer to sell any securities of Tasty. Flowers has not commenced a tender offer for the shares of Tasty common stock. The solicitation and offer to purchase shares of Tasty common stock will only be made pursuant to a tender offer statement on Schedule TO and related exhibits, including the offer to purchase, letter of transmittal, and other related documents.
Upon commencement of the tender offer, Flowers will file with the SEC a tender offer statement on Schedule TO and related exhibits, including the offer to purchase, letter of transmittal, and other related documents. In addition, Tasty will file with the SEC a tender offer solicitation/recommendation statement on Schedule 14D-9 with respect to the tender offer. These documents will contain important information, including the terms and conditions of the tender offer. Shareholders of Tasty are urged to read each of these documents and any amendments to these documents carefully when they are available prior to making any decisions with respect to the tender offer.
Tasty shareholders will be able to obtain free copies of these materials (when available) and other documents filed with the SEC by Flowers or Tasty through the web site maintained by the SEC at www.sec.gov. In addition, Schedule TO and related exhibits, including the offer to purchase, letter of transmittal, and other related documents may be obtained (when available) for free by contacting Flowers at 1919 Flowers Circle, Thomasville, GA 31757 and the Schedule 14D-9 may be obtained (when available) for free by contacting Tasty at Navy Yard Corporate Center, Three Crescent Drive, Suite 200, Philadelphia, PA 19112.