UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 8-K/A

(Amendment No. 1)

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported): March 25, 2011 (January 14, 2011)

AFFINION GROUP, INC.

(Exact Name of Registrant as Specified in Charter)

6 High Ridge Park

Stamford, CT 06905

(Address of Principal Executive Offices)

(203) 956-1000

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

As previously reported, on January 14, 2011, Affinion Group, Inc., a Delaware corporation (the “Company”), the Company’s parent, Affinion Group Holdings, Inc., a Delaware corporation (“Holdings”), Parker Holdings, LLC, a Delaware limited liability company and a direct, wholly owned subsidiary of the Company (“Merger Holdings”), Parker Merger Sub, Inc., a Delaware corporation and a direct, wholly owned subsidiary of Merger Holdings (“Merger Sub”), and Webloyalty Holdings, Inc., a Delaware corporation (“Webloyalty”), entered into, and consummated, an Agreement and Plan of Merger (the “Merger Agreement”), pursuant to which Merger Sub merged with and into Webloyalty (the “Merger”). As a result of the Merger, Webloyalty became a direct wholly owned subsidiary of Merger Holdings.

As a result of the Merger, (i) Affinion Group Holdings, LLC, which is an affiliate of Apollo Management V, L.P., and Holdings’ existing management investors collectively own approximately 70.4% of the issued and outstanding shares of common stock, par value $0.01 per share, of Holdings (“Common Stock”); (ii) General Atlantic Partners 79, L.P., GAP-W, LLC, GapStar, LLC, GAPCO GmbH & Co. KG, GAP Coinvestments III, LLC and GAP Coinvestments IV, LLC own, in the aggregate, approximately 20.6% of Holdings’ issued and outstanding Common Stock; and (iii) other holders of shares of common stock, par value $0.01 per share, of Webloyalty collectively own approximately 9.0% of Holdings’ issued and outstanding Common Stock.

The foregoing description of the Merger Agreement is qualified in its entirety by reference to the complete text of the Merger Agreement which is attached as Exhibit 2.1 to the Current Report on Form 8-K filed on January 18, 2011, and is incorporated herein by reference.

The purpose of this Amendment No. 1 to the Current Report on Form 8-K is to file the financial statements and pro forma financial information required by Item 9.01 hereunder.

The following audited consolidated financial statements of Webloyalty Holdings, Inc. and the report thereon are attached hereto as Exhibit 99.1 and incorporated herein by reference:

Audited Financial Statements

The following pro forma financial information of Affinion Group, Inc. after giving effect to the Merger is attached hereto as Exhibit 99.2 and incorporated herein by reference:

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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