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Creating a Future with
Creating a Future with
Cleaner Coal
Cleaner Coal
ADA Opportunities
Enhanced by Mercury
and Air Toxics Standard
March 16, 2011
NASDAQ:ADES
Exhibit 99.1


Disclaimer
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ADA Opportunities Created by
the Mercury and Air Toxics Rule
ADA’s Primary Market are 1,100+ coal-fired utility boilers in the U.S.  that
provide 50% of electricity in the U.S.
EPA’s Mercury and Air Toxics Standards proposal (“
Air Toxics Rule”) requires
reduction of Hazardous Air Pollutants (HAPs) from new and existing electricity
generating units (EGU)
Rule scheduled to be final November 2011
Plants required to be in compliance in 36 months
ADA provides low-cost control technology for three of the 5 HAPs covered
Mercury:  91% reduction from mercury in coal
Activated Carbon Injection (ACI) Equipment
Activated Carbon through JV ADA Carbon Solutions
Refined Coal through JV Clean Coal Solutions
Enhanced Coal, licensed for production to Arch Coal
Dioxins and Furans
ACI and AC
Acid gases, HCl and SO
2
Alkali Injection Equipment
-3-


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ACI System
for Mercury
Activated Carbon Injection Technology for
Mercury Reduction at Power Plants
Emission Control Equipment
(NO
x
, SO
2
, Particulate)


ADA Commercial ACI Systems > 20 GW
ADA Commercial ACI Systems > 20 GW
Plant burns PRB coal or
lignite
Plant
burns
bituminous coal


Air Toxics Rule Expected to Create
$500-800 Million ACI Equipment Market
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Expect
ACI
orders
from
electricity
power
generators
beginning
in
2011
Establishing
resources
and
capabilities
to
maintain
30%
market
share
0
50
100
150
200
250
300
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Pre-Toxics Rule Regulations
Toxics Rule High Estimate
Toxics Rule Low Estimate


Air Toxics Rule Expected to Create
$1Billion/Yr Market for AC
-7-


ADA Activated Carbon (AC)
Production
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Refined Coal Reduces Mercury
Clean Coal Solutions:  JV with NexGen Resources Corp.
CyClean –
patented technology enhances combustion of PRB
coals in cyclone boilers and reduces mercury
Two systems installed & operating at two power plants
Refined Coal contributed ~$10 Million in revenues to ADA-ES
in Q3 & Q4’10 (first full half year of operation)
Two existing units expected to produce ~$1.00/share annual
pre-tax operating income for ADA for the next nine years
(based on 7.5 mm shares)
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Refined Coal Growth Opportunity
New Air Toxics Rule creating additional demand for RC.  Opportunity to
triple revenues & operating income if equipment installed in 2011
Top ten prospects provide potential for over 30 mm tons per year
of Refined
Coal @ $6.20+ per ton
Currently fabricating 6 additional RC facilities
Each unit will be capable of producing 1-5 million tons per year
Scheduled for completion in May and June
Schedule allows for fabrication of a total of 16 systems before year-end
-10-


Refined Coal Growth Opportunity
CURRENT PROJECTIONS
(based on 2 existing facilities @ 6 million tons)
POTENTIAL OPPORTUNITY
(based on 20 million tons)
$ in millions              Estimated revenues                Estimated
operating income
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Mercury Control:
License to Arch Coal
Designed to enable Arch’s Powder River Basin (PRB)
coals to burn with lower emissions of mercury and
other metals
Royalty agreement –
payments to ADA of up to
$1.00/ton based on premium of Enhanced Coal sales
Air Toxics Rule could create a market for >100 mm
tons of Enhanced PRB coal per year
Full-scale tests showing promising results


Control of Acid Gases
HCl, SO
2
, SO
3
Air Toxics Rule identifies HCI and SO
2
as surrogates for
acid gases
ADA provides alkali injection equipment as a low-cost
option to wet scrubbers to address these gases
Equipment costs $2-3 Million for average size plants
Systems are also effective for capture of SO
3
Reduces corrosion
Increases the effectiveness of ACI for mercury control


ADA Alkali Injection System


A Leader in Clean Coal Technology
©
Copyright 2011 ADA-ES, Inc.  All rights reserved.
NASDAQ:ADES