Attached files

file filename
EX-10.8 - EXHIBIT 10.8 - Under Armour, Inc.dex108.htm
EX-10.12 - EXHIBIT 10.12 - Under Armour, Inc.dex1012.htm
EX-10.14 - EXHIBIT 10.14 - Under Armour, Inc.dex1014.htm
EXCEL - IDEA: XBRL DOCUMENT - Under Armour, Inc.Financial_Report.xls
EX-32.01 - EXHIBIT 32.01 - Under Armour, Inc.dex3201.htm
EX-10.23 - EXHIBIT 10.23 - Under Armour, Inc.dex1023.htm
EX-10.19 - EXHIBIT 10.19 - Under Armour, Inc.dex1019.htm
EX-31.02 - EXHIBIT 31.02 - Under Armour, Inc.dex3102.htm
EX-10.15 - EXHIBIT 10.15 - Under Armour, Inc.dex1015.htm
EX-32.02 - EXHIBIT 32.02 - Under Armour, Inc.dex3202.htm
EX-10.24 - EXHIBIT 10.24 - Under Armour, Inc.dex1024.htm
EX-31.01 - EXHIBIT 31.01 - Under Armour, Inc.dex3101.htm
EX-10.18 - EXHIBIT 10.18 - Under Armour, Inc.dex1018.htm
EX-21.01 - EXHIBIT 21.01 - Under Armour, Inc.dex2101.htm
10-K - FORM 10K FOR THE FISCAL YEAR ENDED DECEMBER 31, 2010 - Under Armour, Inc.d10k.htm

Exhibit 23.01

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-130567 and 333-129932) of Under Armour, Inc. of our report dated February 24, 2011 relating to the financial statements, financial statement schedule and the effectiveness of internal control over financial reporting, which appears in this Form 10-K.

/s/ PricewaterhouseCoopers LLP

Baltimore, Maryland

February 24, 2011