Exhibit 99.1

Crocs, Inc. Reports 2010 Fourth Quarter and Full Year Financial Results

Fourth Quarter Revenue Increased 32% to $179 Million

Fourth Quarter Diluted EPS Improved to $0.05

Full Year 2010 Revenue Increased 22% to $790 Million

Full Year 2010 Diluted EPS Improved to $0.76

Year-End Cash Increased 88% to $145.6 million

2010 Year-End Backlog Increased 57%

NIWOT, COLORADO — February 24, 2011 — Crocs, Inc. (NASDAQ: CROX) today reported financial results for the fourth quarter and fiscal year ended December 31, 2010.

Revenue for the fourth quarter of 2010 increased 32% to $179.2 million, over revenue of $136.0 million reported in the fourth quarter of 2009.  Net income for the fourth quarter 2010 improved to $4.7 million, or $0.05 per diluted share compared to a net loss of $11.4 million, or ($0.13) per diluted share in the fourth quarter 2009.

Year-over year fourth quarter changes in the Company’s channel and regional revenue streams were as follow:

·                  Wholesale sales increased 27% to $97.7 million;

·                  Retail sales increased 36% to $59.6 million;

·                  Internet sales increased 44% to $21.9 million;

·                  Americas increased 36% to $94.1 million;

·                  Asia increased 24% to $62.4 million;

·                  Europe increased 37% to $22.7 million.

Gross profit for the fourth quarter of 2010 increased 43% to $86.3 million, or 48.2% as a percentage of sales, from $60.3 million, or 44.3% of sales in same period last year. Selling, General, & Administrative expenses (including foreign exchange, restructuring, impairment, and charitable contributions) increased

9% to $80.9 million versus $74.1 million a year ago. As a percentage of sales, SG&A decreased to 45.1% from 54.5% in the fourth quarter of 2009.

Revenue for 2010 increased 22% to $789.7 million, over revenue of $645.8 million reported in 2009.  Net income for 2010 improved to $67.7 million, or $0.76 per diluted share compared to a net loss of $42.1 million, or ($0.49) per diluted share in 2009.

Year-over year annual changes in the Company’s channel and regional revenue streams were as follow:

·                  Wholesale sales increased 19% to $481.8 million;

·                  Retail sales increased 29% to $232.9 million;

·                  Internet sales increased 24% to $75 million;

·                  Americas increased 25% to $377.1 million;

·                  Asia increased 20% to $284.8 million;

·                  Europe increased 21% to $127.7 million.

Gross profit for 2010 increased 41% to $423.8 million or 53.7% as a percentage of sales, from $301.0 million, or 46.6% of sales in 2009. Selling, General, & Administrative expenses (including foreign exchange, restructuring, impairment, and charitable contributions) decreased 3% to $342.7 million versus $352.1 million a year ago. As a percentage of sales, SG&A decreased to 43.4% from 54.5% in 2009.

Balance Sheet

Cash and cash equivalents at December 31, 2010 increased 88% to $145.6 million compared to $77.3 million at December 31, 2009.  The Company had no bank debt as of December 31, 2010.

In-line with the 32% increase in year-over-year fourth quarter sales and in support of the 57% increase over prior year ending backlog to $258.4 million, inventory grew 30% to $121.2 million at December 31, 2010 from $93.3 million at December 31, 2009.  On a sequential basis, inventories declined 15% from $142.5 million at September 30, 2010. The Company ended the fourth quarter of 2010 with accounts receivable of $64.3 million compared to $50.5 million at December 31, 2009.

“We had a good fourth quarter that concluded a year in which we achieved profitability in all four quarters for the first time since 2007,” said John McCarvel, President and Chief Executive Officer. “We reengaged the consumer during 2010 through great product and more effective marketing and merchandising programs. Our recent performance demonstrates we are succeeding at generating new demand and evolving into a year round brand as we continue to diversify our product line.  At the same time, we’ve made important investments in our operating platform to support our multi channel growth strategy and

drive efficiency. Looking ahead, our backlog is up 57%, with all regions posting strong increases. We’re very pleased with the brand strength reflected in these future orders and we see continued potential for profitable expansion of our business.”

Guidance

For the first quarter of 2011, the Company expects revenue of approximately $215 million, a 29% increase over first quarter 2010 and gross margin is expected to be between 53% and 54% level.  The Company expects diluted earnings per share for the first quarter 2011 to be approximately $0.19. This guidance assumes an effective tax rate of 27% and outstanding diluted shares of approximately 91.0 million.

Conference Call Information

A conference call to discuss Crocs’ fourth quarter and full year 2010 financial results is scheduled for today (February 24, 2011) at 5:00 PM Eastern Time.  A webcast of the call will take place simultaneously and can be accessed by clicking the ‘Investor Relations’ link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player installed.  If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 129 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Forward-looking statements

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.  These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial crisis; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin, our management and information systems infrastructure; our ability to repatriate cash held in foreign locations in a timely and cost-effective manner; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of competition in our industry; and the effect of potential adverse currency exchange rate fluctuations; and other factors described in our most recent annual report on

Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission.  Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.  We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

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CROCS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except share and per share data)

(Unaudited)

CROCS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(In thousands, except share data)