PART I

Item 1.  Financial Statements

The financial statements of the registrant required to be filed with this Quarterly Report on Form 10-Q were prepared by management and commence below, together with related notes. In the opinion of management, the financial statements fairly present the financial condition of the registrant.

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ZALDIVA, INC.

Balance Sheets

ASSETS

The accompanying condensed notes are an integral part of these interim financial statements.

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ZALDIVA, INC.

Notes to the Condensed Financial Statements

December 31, 2010 and September 30, 2010

NOTE 1 - CONDENSED FINANCIAL STATEMENTS

The accompanying financial statements have been prepared by the Company without audit.  In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position, results of operations, and cash flows at December 31, 2010 and for all periods presented herein, have been made.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted.  It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company's September 30, 2010 audited financial statements.  The results of operations for the period ended December 31, 2010 is not necessarily indicative of the operating results for the full year.

NOTE 2 - GOING CONCERN

The Company's financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern.  During the three months ended December 31, 2010 the Company realized a net loss of $193,532 and has incurred an accumulated deficit of $3,091,679.  The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating losses until it becomes profitable. If the Company is unable to obtain adequate capital, it could be forced to cease operations.

In order to continue as a going concern, the Company will need, among other things, additional capital resources. Management's plan is to obtain such resources for the Company by obtaining capital from management and significant shareholders sufficient to meet its minimal operating expenses and seeking equity and/or debt financing. However management cannot provide any assurances that the Company will be successful in accomplishing any of its plans.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

NOTE 3 – SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Recent Accounting Pronouncements

Management has considered all recent accounting pronouncements issued since the last audit of our financial statements. The Company’s management believes that these recent pronouncements will not have a material effect on the Company’s financial statements.

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ZALDIVA, INC.

Notes to the Condensed Financial Statements

December 31, 2010 and September 30, 2010

NOTE 4 – NOTES PAYABLE

On April 28, 2010 the Company signed a $50,000 convertible promissory note with a third party.  The note bears interest at 8% per annum and is due on January 31, 2011.  The note has conversion rights that allow the holder of the note to convert, at any time, all or any part of the remaining principal balance into the Company’s common stock at a price equal to 50% of the average of the lowest three trading prices for the Common Stock during the most recent ten day period.   During the three months ended December 31, 2010 this note, along with accrued interest of $2,000, was converted into 1,347,520 shares of the Company’s common stock in five separate tranches.

On June 4, 2010 the Company signed a $25,000 convertible promissory note with a third party.  The note bears interest at 8% per annum and is due on March 9, 2011.  The note had original conversion rights that allowed the holder of the note at any time to convert all or any part of the remaining principal balance into the Company’s common stock at a price equal to the lower of $0.0035 per share or 50% of the average of the lowest three trading prices for the Common Stock during the most recent ten day period.  On September 8, 2010 the Company signed Amendment No. 1 to this convertible note which increased the discount from 50% to 59% and removed the ceiling of $0.0035 per share conversion price.

In accordance with ASC 470, the Company has analyzed the beneficial nature of the conversion terms or the above mentioned notes and determined that a beneficial conversion feature (BCF) exists.  The Company calculated the value of the BCF using the intrinsic method as stipulated in ASC 470.  The value of the BCF was determined based on the stock price on the day of commitments, the discounts as agreed to in the notes, the number of convertible shares, and the difference between the effective conversion price and the fair value of the common stock.  The value of the BCF of the two notes has been calculated at $75,000.  The BCF has been recorded as a discount to the note payable and to Additional Paid-in Capital.

As of December 31, 2010 the Company has recognized $3,561 in interest expense related to these notes and has amortized $68,773 of the beneficial conversion feature which has also been recorded as interest expense.

NOTE 5 – COMMON STOCK

The Company is authorized to issue 2,000,000,000 shares of its common stock at a par value of $0.001 per share.  As of December 31, 2010 there were 16,790,852 shares issued and outstanding.

On October 18, 2010 the Company issued 250,000 shares of common stock for cash at $0.10 per share. Attached to each share was an option to purchase an additional share of common stock at $0.25.

On October 11, 2010, the Company issued 500,000 shares of common stock for services performed by a related party.  The shares were valued at $55,000 based on the closing price of the stock on the date of issuance.  The capitalized value of the contract will amortize the expense to consulting fees over the 12 month life of the contract.  

In five separate tranches from November 8, 2010 to December 21, 2010 the Company issued a total of 1,347,520 shares of common stock in conversion of a convertible note payable.  Principal and interest totaled $52,000 at the time of conversion.

NOTE 6 – WARRANTS

The Company records stock-based compensation awards issued to non-employees for goods and services at either the fair market value of the goods received or services rendered or the instruments issued in exchange for such services, whichever is more readily determinable, using the measurement date guidelines enumerated in FASB ASC 505.  The Company estimates the fair value of each stock award at the grant date by using the Black-Scholes option pricing model with the following weighted average assumptions used for the grant of these warrants: dividend yield of zero percent; volatility of 273%-282%; risk-free interest rates of 0.29%-0.37% and expected life of one year.

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ZALDIVA, INC.

Notes to the Condensed Financial Statements

December 31, 2010 and September 30, 2010

NOTE 6 – WARRANTS (CONTINUED)

On October 11, 2010 the Company granted 2,000,000 options to a related party consultant for services. As of December 31, 2010, the Company has recorded a prepaid expense of $139,585 for the future service portion of the warrants granted and recorded an expense of $39,811 for the value of these options.  

On November 10 and December 10, 2010 the Company issued a total of 72,000 warrants (36,000 on each date) to a consultant for services performed.  An expense of $4,819 was recorded during the three months ended December 31, 2010 for the value of these options.  

NOTE 7 – SUBSEQUENT EVENTS

On January 10, 2011, the Company issued 903,988 shares in conversion of a $25,000 convertible note payable.  

On or about February 10, 2011 the Company advised the consultant who was issued 72,000 warrants in November and December that the contract was to be considered null and void due to the consultant’s nonperformance.  The Company demanded that all cash and equity compensation be returned.

In accordance with FASB ASC 855, the Company’s management has reviewed all material events through the date of this report and determined that there are no additional material subsequent events to report.

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Item 2.  Management’s Discussions and Analysis of Financial Condition and Results of Operations.

Forward-looking Statements

Statements made in this Quarterly Report which are not purely historical are forward-looking statements with respect to the goals, plan objectives, intentions, expectations, financial condition, results of operations, future performance and our business, including, without limitation, (i) our ability to raise capital, and (ii) statements preceded by, followed by or that include the words “may,” “would,” “could,” “should,” “expects,” “projects,” “anticipates,” “believes,” “estimates,” “plans,” “intends,” “targets” or similar expressions.

Forward-looking statements involve inherent risks and uncertainties, and important factors (many of which are beyond our control) that could cause actual results to differ materially from those set forth in the forward-looking statements, including the following, general economic or industry conditions, nationally and/or in the communities in which we may conduct business, changes in the interest rate environment, legislation or regulatory requirements, conditions of the securities markets, our ability to raise capital, changes in accounting principles, policies or guidelines, financial or political instability, acts of war or terrorism, other economic, competitive, governmental, regulatory and technical factors affecting our current or potential business and related matters.

Accordingly, results actually achieved may differ materially from expected results in these statements.  Forward-looking statements speak only as of the date they are made.  We do not undertake, and specifically disclaim, any obligation to update any forward-looking statements to reflect events or circumstances occurring after the date of such statements.

Results of Operation

For The Three Months Ended December 31, 2010 Compared to The Three Months Ended December 31, 2009.

During the quarterly period ended December 31, 2010, we received total revenues of $55,056, an increase of $4,502, or approximately 8.9%, over our total revenues of $50,554 in the quarterly period ended December 31, 2009.  We have focused our marketing on collectibles and comic book sales.  The increased sales were the result of a generally improving retail environment in the fourth calendar quarter of 2010 as compared to the year-ago period.  Costs of goods sold during these periods were $27,401 and $32,240, respectively.  Cost of goods sold was approximately 50% and 64% of sales for 2010 and 2009, respectively.

Operating expenses increased to $184,727 during the quarterly period ended December 31, 2010, from $157,456 in the year-ago period.  This increase was due primarily to an increase of approximately 186% in general and administrative expenses, from $27,090 to $77,512, from the 2009 period to the 2010.  This large increase was primarily due to an increase in advertising expenses and web development expenses.

For the three months ended December 31, 2010, our net loss was $193,532 or $0.02 per share as compared to a net loss of $146,384 or $0.01 per share during the December 31, 2009 period.

Liquidity

The Company had cash on hand of $115,687 at December 31, 2010.  We believe that this cash on hand will not be sufficient to meet our expenses through the end of our 2011 fiscal year.

Our ability to achieve a level of profitable operations and/or additional financing may affect our ability to continue as a going concern.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk.

Not required.

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Item 4.  Controls and Procedures.

Evaluation of disclosure controls and procedures

Our management, with the participation of our chief executive officer and chief financial officer, evaluated the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) under the Exchange Act as of the end of the period covered by this Quarterly Report on Form 10-Q.  In designing and evaluating the disclosure controls and procedures, our management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.  In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.  The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Based on that evaluation, our chief executive officer and chief financial officer concluded that, as of December 31, 2010, our disclosure controls and procedures were not effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules, regulations and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure. This material deficiency is due to a lack of adequate internal controls and the absence of an audit committee.

Changes in internal control over financial reporting

Our management, with the participation of our chief executive officer and our chief financial officer, has concluded that there were no significant changes in our internal controls over financial reporting that occurred during our last fiscal quarter that have materially affected, or are reasonably likely to affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1.  Legal Proceedings.

None; not applicable.

Item 1A.  Risk Factors.

Not required.

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds.

On October 18, 2010, the Company issued 250,000 “unregistered” and “restricted” shares of common stock to Richard Van Dam and Joyce Van Dam for cash at $0.10 per share. Attached to each share was a warrant to purchase an additional share of the Company’s common stock at an exercise price of $0.25 per share, exercisable for one year. The purchasers have represented to the Company that they are “accredited investors” as defined in Rule 501 of Regulation D of the Securities and Exchange Commission, and the Company relied on the exemption from registration provided by Section 4(2) of the Securities Act of 1933, as amended, and Rule 506 of Regulation D in connection with the offer and sale of these securities.

In five separate tranches from November 8, 2010, to December 21, 2010, the Company issued to Asher Enterprises, Inc., a total of 1,347,520 shares of common stock upon conversion of a convertible note payable.  Outstanding principal and interest on the note totaled $52,000 at the time of conversion.  Asher Enterprises has represented to the Company that it is an “accredited investor” as defined in Rule 501 of Regulation D of the Securities and Exchange

Commission, and the Company relied on the exemption from registration provided by Section 4(2) of the Securities Act of 1933, as amended, and Rule 506 of Regulation D in connection with the offer and sale of these securities.

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Item 3.  Defaults Upon Senior Securities.

None; not applicable.

Item 4.  (Removed and Reserved).

Item 5.  Other Information.

None; not applicable.   

Item 6.  Exhibits.

Exhibit No.                          Identification of Exhibit

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized

ZALDIVA, INC.

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