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8-K - FORM 8-K - Swisher Hygiene Inc.d8k.htm
Road Show Presentation
February 2011
Exhibit 99.1


2
Forward-Looking Information
All statements, other than statements of historical fact, contained in this presentation, including any information as to the future financial or
operating performance of Swisher, constitute “forward-looking information” or “forward-looking statements” within the meaning of certain
securities laws, including the provisions of the Securities Act (Ontario) and are based on the expectations, estimates and projections of
management as of the date of this presentation unless otherwise stated. Forward-looking statements include, but are not limited to, possible
events and statements with respect to possible events. The words “plans,” “expects,” “is expected,” “scheduled,” “estimates,” or “believes,” or
similar words or variations of such words and phrases or statements that certain actions, events or results “may,” “could,” “would,” “might,” or
“will be taken,” “occur,” and similar expressions identify forward-looking statements.
 
Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by Swisher as
of the date of such statements, are inherently subject to significant business, economic and competitive uncertainties and contingencies. The
estimates and assumptions of Swisher contained in this presentation, which may prove to be incorrect, include but are not limited to, the various
assumptions set forth herein as well as: (1) the trading price of Swisher’s common shares; (2) there being no significant disruptions affecting
Swisher’s operations, whether due to labour disruptions, supply disruptions, power disruptions, damage to equipment or otherwise; and (3) the
acquisition described in this presentation being completed.  All of these assumptions have been derived from information currently available to
Swisher, including information obtained by Swisher from third-party sources.  These assumptions may prove to be incorrect in whole or in part. 
All of the forward-looking statements made in this presentation are qualified by the above cautionary statements and those made in the “Risk
Factors” section of Swisher’s registration statement on Form 10 filed with the Securities and Exchange Commission, the “Risk Factors” section of
the most recently filed management information circular of CoolBrands International Inc. dated September 24, 2010 and Swisher’s other filings
with Canadian securities regulators which are available on Swisher’s SEDAR profile at www.sedar.com.  These factors are not intended to
represent a complete list of the factors that could affect Swisher.
 
The forward-looking information set forth in this presentation is subject to various assumptions, risks, uncertainties and other factors that are
difficult to predict and which could cause actual results to differ materially from those expressed or implied in the forward-looking information.
Swisher disclaims any intention or obligation to update or revise any forward-looking statements, except to the extent required by applicable law.


Swisher provides cleaning and sanitizing products and
services to commercial and residential customers in
North America and ten international markets
Our solutions are designed to provide those essential
services that enhance the safety, satisfaction and
well-being of our customers
We look for opportunities to continually expand our
customer relationships, becoming a single source
provider and maximizing organic growth
Combining acquisitions and organic growth leverages
our route-based delivery infrastructure to drive
higher margins and profitability
3
Who We Are
Full Service Hygiene Solution for Our Customers
Common denominator =  solving our customer’s hygiene and sanitation needs


Corporate Strengths
Distinct Business Advantages Drive Success
Attractive Business Model
Solutions provider with full range of products and services
Recurring revenue business
Product line and services provide points of competitive
differentiation
Nationwide service capability
Low cost provider
Attractive gross margins and route margins
Established Brand Identity
Widely recognized as “hygiene experts”
Providing regular, ongoing service to more than 35,000
customers
Operating for more than 25 years
4


Industries are Widely Followed
Large, attractive, addressable market
Publicly traded competitors enjoy significant valuation multiples
Established patterns of consistent revenue and earnings growth
Industry economics generate significant earnings and cash flow
Business is Scalable
–National platform allows growth through corporate accounts and large distributors
–Heavy investment and integration cost to build national platform
is substantially
behind us
–Significant excess route capacity
–Corporate
overhead
is
highly
leverageable
and
scalable
–Large number of tuck-in acquisitions available at reasonable EBITDA multiples
5
Corporate Strengths
Distinct Industry Characteristics Drive Success


H. Wayne Huizenga –
Chairman
Legendary entrepreneur, builder of four Fortune 500 companies:
Waste Management •
Republic Services •
Blockbuster Entertainment Group •
AutoNation
Steve Berrard
CEO
President
and
CEO
of
Blockbuster
Entertainment
Group
Co-CEO
of
AutoNation
Thomas Byrne –
COO
Vice-chairman
of
Blockbuster
Entertainment
Group
Director
of
several
leading
consumer
and
business
service firms
Thomas
Aucamp
EVP
Vice president of corporate development and strategic planning for Blockbuster Entertainment Group
Jeffrey Rhodes –
SVP of Operations
Vice president of distributor sales and corporate accounts for JohnsonDiversey
Supported by a management, operations and sales organization with managers  and staff from leading
national and regional chemical and facility service providers
6
Management Team
30+ years Together Building Successful Businesses


Timeline 2004-2011
From Private to Public
7
2004
93 domestic
franchisees
No company-
owned locations
Regional coverage
Inconsistent service
and product
offering
Rudimentary
route-delivery
system
2005-2009
Repurchased
90% of domestic
franchisees
Replaced all
management systems
Added industry
experience
Expanded product
lines to become
full-service
Added vans
and upgraded
facilities
2010
Expanded
chemical service
coverage to 90%
of North America
Launched corporate
account and
distributor programs
Completed reverse
merger
with
CoolBrands
-
providing company
~$60m (Can.) cash
Reporting issuer
in all provinces of
Canada
Public on TSX
2011-
NASDAQ listing
Expand distributor
program
Begin international
expansion
Continue to leverage
infrastructure with
organic and acquisition
growth
Evaluate other
markets that provide
other essential
hygiene and
sanitation
services


Filed Form 10 and Form S-1 with SEC and become a U.S. reporting
company on February 1, 2010
-
Commenced NASDAQ trading on February 2
nd
Repurchased Swisher franchisees in five markets
-
Toronto
-
Edmonton
-
Calgary
-
Vancouver
-
Orange County, CA
Made strategic chemical acquisitions in key markets
-
Florida
-
Idaho/Montana
-
Washington/Oregon
-
Great Plains (MO, IL, AR, IA, KS, OK)
Incurred 4
th
quarter costs in excess of $5 million for:
-
Merger-related expenses and public company costs
-
Expanded infrastructure for 2011 expansion
Expect such costs will result in a 4
th
quarter 2010 income loss greater than
the $2.1 million loss incurred in the 4
th
quarter of 2009
Recent Events
Activities since November 2010 Merger


Swisher Today
Swisher’s Corporate Position
9


Swisher in 2011
Full Service Solutions Provider
Company System
72 company branches
10 franchisees
Weekly service coverage to
90% of US population
Licensees in 10 countries
10
Franchise
Company-Owned
No Service
No Service


Facility Service Program
Focused on Rental and Service
Germicide Mist
& Odor Control
Powerful odor control
systems
Full-facility misting of
all surfaces
Use of proven
disinfectant
Kill wide range of
contamination
Hygiene
Service
Highly trained
technicians
Proprietary techniques
Weekly service
Personal attention
Paper
Products
Premium and
economy products
Hand towels
Toilet tissue
Wipers
Attractive, rugged
dispensers
Power Washing
High power sanitizing
Floor-to-ceiling
treatment
Address key touch
points
Restore facilities to
outstanding condition
Mat, Mop and
Towel Service
Carpet, scraper and
logo mats
Mops and frames
Bar towels, aprons and
related products
Guaranteed service
and outstanding pricing
11
Weekly
expert
service
Customized
fulfillment
First-quality
products
Low,
consistent
pricing


Average
savings
of
20%
Ongoing
expert
service
Flexible
scheduling
Multiple
delivery
options
Extensive
training
Chemical Program
Full Product Range with Frequent Service
Warewashing
Detergents, sanitizers
and related chemicals
Formulations for
automatic and manual
systems
Machines available for
purchase, rental or lease
Water filtration systems
Cleaning
Chemicals
Full selection 
Value-priced
Highly efficient
Available as ready-to-
use and as
concentrates
Hand Care
Offering
Purell®
and
custom branded
formulations
Products available for
foodservice environments
and general surface use
Personal protection
products available
Laundry
Detergents, softeners
and related products
Formulations for
commercial and
residential-style
machines
Specialty
Broad range of
products
Formulations for
specific use in
industrial, automotive,
healthcare, institutional
and other settings
12


Commercial Cleaning
Chemical Market –
$17.9 Billion
Our Market Opportunity
Over $92 Billion
Current Addressable U.S. &
Canadian Market -
$92.8 Billion
Fragmented market with 2/3 split among retailers
and small independent chemical companies
13
* Primarily
through 3rd party distributors
Source:  Kline Consulting, Textile Rental Services Association and
various other industry publications and public competitor filings.


Customer Examples
What Full Service Means
Major Cruise Line
Regional
Foodservice Chain
Weekly service to growing
regional restaurant chain
Foodservice and cleaning
chemicals
Dish machines
Water filtration
Hand care
Hygiene and power-
washing
Weekly service to major
cruise line with ships
across the globe
Warewash, laundry and
housekeeping chemicals
Chemical and soap
dispensing equipment
Water filtration
14
Large Healthcare
Provider
Leading Hospitality
Chain
Weekly service to
multi-unit luxury hotel
group
Warewash
chemicals
Housekeeping
chemicals
Hand care products
Service to large,
national assisted
living  chain
Warewash, laundry
and housekeeping
chemicals
Hand care products
DfE
green certified
program


Core Growth Opportunities
Strategies for Consistent Growth
15
FIELD SALES
Direct and with distribution
partners
Partnership with Bunzl USA,
$8 billion re-distributor
Targeted to leverage excess
local route capacity
CORPORATE ACCOUNTS
Dedicated team with prior
industry experience
Significant pipeline of multi-
unit prospects and tests
Drives national and regional
volume
CURRENT CUSTOMERS
Opportunity to significantly
increase revenue per customer
Drives revenue per route
ACQUISITIONS
Highly fragmented market
with hundreds of
opportunities
Related, add-on services
Synergies in purchasing,
routing and office expenses


International Opportunity
Largely Untapped
Significant opportunity also exists for growth in worldwide markets
16
Highlighted areas represent current operations, franchisees or licensees.


Expanding the Opportunity –
Waste Collection
17


18
Strategic Rationale
Why Waste?
Exposure to another sizable, well-regarded industry
No intention of becoming primarily a waste business
Essential service of existing and new Swisher customers, providing
significant cross-selling opportunities
Service not offered by facility service and chemical competitors
Multiple small to mid-size acquisitions available 
Exposure to Swisher name on equipment and collateral enhances brand
Complimentary route-based system leverages common infrastructure
Recurring revenue business with predictable cash flow and excellent
margins
Our
expansion
strategy
is
focused
in
markets
with
strong
Swisher
presence


Eco-Friendly
Leader
24/7
Collection
and
Disposal
Multiple
Facilities
Total
Market
Coverage    Commercial
&
Residential
Environmental Programs
Full Range of Sanitation Solutions
Recycling
Material Recovery
Facilities
Providing reclaimed
material to manufacturers
Processing paper,
cardboard, aluminum,
steel, plastic, glass
Waste
Collection
Commercial and
residential collection
Full range of
containers
Flexible service to
meet specific demand
Compactors
35 and 40 yard
compactors available
Reduce high volume of
waste significantly
Ideal for multi-unit
residences, hospitals,
malls, markets, etc.
Portable
Sanitation
Full-service solution
Includes placement,
disposal and
management
Ideal for work sites,
events, etc.
Small and large temp
septic tanks available
Rolloff
Temp and permanent
open top dumpsters
20, 30 and 40 yard
units available
Ideal for construction
projects, demolition,
remodels, events, short-
term needs
19


Our Differentiation
Comprehensive Range of Products
Product/Service
Uniform Co.
Chemical Co.
Waste Co.
Swisher
Restroom Hygiene Service
Germicidal Misting
Power Washing
Paper Program
Hand Care Program
Dust Control Programs
Mat, Bar Towels & Aprons
Cleaning Chemicals
Warewashing
Program
Laundry Program
Green Soap, Paper & Chemicals
Specialty Chemicals
Waste Collection
20


8
13
4
14
15
8
13
16
3
13
13
14
9
7
8
10
4
1
2
13
14
15
16
17
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Full Coverage
Door-to-Dumpster Opportunity
21
Kitchen Chemicals
Dish Machines
Foodservice Wipers
Cleaning Chemicals
Laundry Products
Weekly Sanitizing Service
Pressure Washing
Germicidal Misting
Hand Sanitizer
Restroom Soap
Restroom Paper
Odor Control
Floor Mats
Floor Treatment
Drainline
Treatment
Disposable Gloves
Waste Management
4
6
9
9
9
9
4
13
Sample Hospitality Customer Floorplan
13
13
5
12
11


Current Waste
Acquisition Opportunity
22


Choice Environmental*
Highlights
Highly-recurring revenue tied to municipal
contracts
Attractive, near 20% EBITDA Margins
Strong management team with over 100 years in
waste business
Recent CapEx investments resulting in scaleable
platform / equipment
23
Founded in 2004 and based in Fort
Lauderdale, FL 
Residential, commercial and industrial
solid waste and recycling services to
more than 150,000 residential and 7,500
commercial customers
Six hauling operations, three transfer and
MRF facilities
Operates throughout Southern and
Central Florida
Processes more than 120,000 tons of
material annually
320 employees and 150 collection
vehicles
*No definitive relationship yet exists with Choice Environmental; we are in discussions with them but can not make any assurances that an
agreement will be consummated.


24
Strategic Rationale
Why Choice Environmental?
Recurring revenue
Attractive margins
Senior management has over 100 years of waste experience with proven
success
consolidating
fragmented
industries
through
acquisitions
and
organic growth
Good mix of the services that Swisher plans to pursue in its waste
strategy
Geographic concentration of revenue in attractive Florida markets
Approximately 40% of revenue from exclusive municipal contracts


Market Integration
Multiple Service Offerings Drive Synergies
25
Swisher Branch Office
Swisher Corporate Office
Choice Hauling Operation*
Choice Transfer/MRF Facility*
Choice CNG Fueling Station*
Choice Corporate Office*
Installation Centers
*Upon closing of acquisition


26
Choice Environmental
Financial Summary
US$ in thousands
2007
2008
2009
2010
Revenue
17,937
$  
33,577
$  
37,534
$  
44,894
$  
Gross Margin
3,851
$     
7,989
$     
9,984
$     
11,236
$  
EBITDA
3,199
$     
6,347
$     
7,303
$     
7,621
$     
EBITDA %
17.8%
18.9%
19.5%
17.0%
2010 EBITDA Add-backs:
Start-up Costs in New Markets
1,063
$     
Excess Owner's Comp
484
          
Adjusted 2010 EBITDA
9,168
$     


Deal Profile & Timing
Terms of Acquisition
Consideration (US$)
Acquisition of Choice equity
(A)
$50,140,000
(9,200,000
shares)
Debt assumed 
42,000,000
Total enterprise value
$92,140,000
(A)
Market value at the date purchase price was established
Anticipated Timing
Complete acquisition due diligence
February     8
Complete Private Placement commitment
February   11
Sign merger agreement
February   11
Announce merger and Private Placement
February   11
Closing of merger
(B) 
and Private Placement
February   21
File registration statement
March
(B)
Assumes Hart-Scott-Rodino
filing is not required
27


Pro Forma Results
28


29
LTM September 30, 2010 Pro Forma
Positive EBITDA Before Synergies
US$ in millions
Swisher
Target
Pro Forma
Revenue
61.1
$      
44.9
$      
106.0
$   
Cost of Sales
22.9
14.6
37.5
Gross Margin
38.2
30.3
68.5
Route Expenses
13.2
13.9
27.1
Route Margin
25.0
16.5
41.5
SG&A
27.9
8.8
36.7
Depr. & Amort.
4.4
3.7
8.1
Operating Loss
(7.3)
$      
3.9
$        
(3.4)
$      
(excl. $1.4 million of merger-related exp)
EBITDA
(2.9)
$      
7.6
$        
4.7
$        
12 Months Ended Sept. 30, 2010


30
Pro Forma Balance Sheet
Assumes $50mm Financing
Pro Forma September 30, 2010
Swisher
Consolidated
Post-Transaction
Pro Forma
Target
Pro Forma
Pro Forma
Cash and Equivalents
$60,347
$503
$60,850
$5,762
$66,612
Other Current Assets
9,685
4,588
14,273
14,273
Current Assets
70,032
5,091
75,123
5,762
80,885
PP&E (Net)
9,430
25,782
35,212
35,212
Intangibles
24,202
17,305
84,350
84,350
Notes Receivable & Other Assets
1,836
2,088
3,924
3,924
Total Assets
$105,500
$50,265
$198,609
$5,762
$204,371
AP,  Accrued Expenses & Other
$13,766
$5,821
$19,587
$19,587
Current Portion LTD
27,711
4,541
32,252
(4,541)
27,711
Current Liabilities
41,477
10,362
51,839
(4,541)
47,298
Non-Current Liabilities
12,576
34,447
47,023
(34,447)
12,576
Stockholder's Equity
51,447
5,456
99,747
44,750
144,497
Total Liabilities and Equity
$105,500
$50,265
$198,609
$5,762
$204,371
Private
Placement
Notes: Balance Sheets are as of September 30, 2010.  Swisher Pro Forma is unaudited Pro Forma assuming the merger with Coolbrands
International would have been consummated as of that date – note, however that the merger did not close until November 2, 2010.  Target
balance sheet is audited as of September 30, 2010 , the end of their fiscal year.  Private Placement gross proceeds of $50MM estimated to be
reduced by $3.75MM in total transaction fees and $1.5MM related to payment of pre-payment penalty due Target lender.


31
Pro Forma Ownership
At close of Financing and Acquisition
Assumptions:
Price at Offering
$5.50
Gross Proceeds
$50,000,000
Pre-Deal
Post-Deal
Insiders & Individuals
Shares
% Owned
Insiders & Individuals
Shares
% Owned
Wayne Huizenga
25,005,311
20.8%
Wayne Huizenga
25,005,311
18.0%
Steven Berrard
25,005,359
20.8%
Steven Berrard
25,005,359
18.0%
Others
15,220,996
12.6%
Others
15,220,996
11.0%
Total
65,231,666
54.2%
Total
65,231,666
47.0%
Institutions
10,456,423
8.7%
Institutions
10,456,423
7.5%
Public
38,326,974
31.8%
Public
38,326,974
27.6%
Fully-Diluted
Fully-Diluted
Options
880,000
0.7%
Options
880,000
0.6%
Warrants
5,500,000
4.6%
Warrants
5,500,000
4.0%
Total
120,395,063
100.0%
Deal-Related
M&A Consideration
9,200,000
6.6%
Issued in PIPE
9,090,909
6.6%
Total
138,685,972
100.0%


Summary
Strong Foundation for Success
Attractive business model
Sustainable competitive difference
Not dependent on a single product line
Fixed costs already in place
Large, growing market which allows for:
Significant revenue and earnings growth
Considerable number of both small and large
acquisition opportunities
Continual leverage of existing infrastructure
increases margins
Target route margins above 45%
Target EBITDA margins above 15%
Proven management team
Considerable experience consolidating fragmented
industries
32


Purchaser’s Right of Action
33
Ontario
Part 5 of Ontario Securities Commission Rule 45-501 – Ontario Prospectus and Registration Exemption (“Rule 45-501”) provides that the right of
action for damages and right of rescission referred to in Section 130.1 of the Securities Act (Ontario) (the “Act”) shall generally apply in respect of
an offering memorandum delivered to a prospective purchaser in connection with a distribution made in reliance on certain exemptions from
the prospectus requirements under the Act.  In the event that this presentation, together with any amendments hereto, is furnished to a
prospective purchaser of the securities of Swisher resident in Ontario and contains an untrue statement of a material fact or omits to state a
material fact that is required to be stated or that is necessary to make a statement not misleading in light of the circumstances in which it was
made (a “misrepresentation”), a subscriber resident in Ontario who purchases the securities offered by this presentation during the period of
distribution has, without regard to whether the subscriber relied on the misrepresentation, a right of action for damages against Swisher.  The
subscriber may elect to exercise a right of rescission against Swisher, in which case, the subscriber will have no right of action for damages
against Swisher.  No action to enforce the right of rescission shall be commenced more than 180 days after the date on which payment for the
securities is made by a subscriber resident in Ontario and no action for damages shall be commenced more than the earlier of:
a)
180 days after the subscriber first had knowledge of the facts giving rise to the cause of action, or
b)
three years after the date on which payment for the securities is made by a subscriber resident in Ontario.
The rights of action for rescission or damages are subject to the following defences and limitations available under Section 130.1 of the Act:
a)
Swisher will not be liable if it proves that the subscriber purchased the securities with knowledge of the misrepresentation;
b)
in the case of an action for damages, Swisher will not be liable for all or any portion of the damages that it proves do not
represent the depreciation in value of the securities as a result of the misrepresentation relied upon; and
c)
in no case will the amount recoverable in any action exceed the price at which the securities were offered to the subscriber.
The right of action for rescission or damages described herein is in addition to and without derogation from any other right or remedy otherwise
available at law to the subscriber. Prospective purchasers are encouraged to refer to the Act and to Rule 45-501 promulgated thereunder for the
complete text of the provisions under which these rights are conferred.