Exhibit 99.1

LEAPFROG REPORTS FULL YEAR 2010 NET SALES INCREASE 14%, RETURNS TO PROFITABILITY

Expects Significant Net Income Growth in 2011

EMERYVILLE, California—February 10, 2011—LeapFrog Enterprises, Inc. (NYSE:LF) today announced financial results for the fourth quarter and full year ended December 31, 2010.

Highlights of full year 2010 results compared to full year 2009 results:

“For the year, we had very good growth with POS in the U.S. up 8% and growth in each of our product lines. Results outside of the U.S. were even stronger,” said Bill Chiasson, Chief Executive Officer. “Especially encouraging was the strong demand globally for the innovative Leapster Explorer which ignited growth in our mobile learning line, our largest product line. As a result of the strong POS results, we achieved a 14% sales increase, and importantly, we returned to profitability.”

“We expect profits to continue to increase in 2011 and beyond. We have a very strong brand and a portfolio of products that are made even better with our unique online capabilities. Specifically, our products are strategically designed to be a part of our Learning Path ecosystem, which now has 7 million connected consumers, compared to 3 million a year ago, that we can directly communicate with in a personalized manner,” continued Mr. Chiasson.

Full Year 2010 Financial Results

Net Sales

Net sales for the year were $433 million, up 14% compared to $380 million in the prior year. Strong Leapster Explorer sales and broader retail distribution drove the sales growth.

Net sales from the United States segment for the year were $344 million, up 12% compared to $307 million in the prior year. Net sales from the international segment were $88 million, up 20% compared to $73 million in the prior year, and included a favorable impact from changes in currency exchange rates of 1.1 percentage points.

Gross Profit

Gross profit for the year was $179 million, up 13% compared to $158 million in the prior year. Gross margin for the year was 41.4% compared to 41.6% in the prior year. Gross margin was essentially flat year over year as supply chain leverage was offset by the impact of platform price reductions and a lower mix of interactive reading products.

Operating Income

Operating income for the year was $8 million, an improvement of $16 million compared to the prior year.

Fourth Quarter 2010 Financial Results

Net Sales

Net sales for the quarter were $190 million, up 1% compared to $189 million for the same quarter a year ago. Growth in our mobile learning line was offset by declines in our interactive reading and learning toy lines when sales slowed down in December.

Net sales from the United States segment for the quarter were $152 million, down 2% compared to $156 million a year ago. Net sales from the international segment were $38 million for the quarter, up 14% compared to $33 million a year ago, and were not materially impacted by changes in currency exchange rates.

Gross Profit

Gross profit for the quarter was $86 million, up 3% compared to $83 million a year ago. Gross margin for the quarter was 45.2% compared to 44.2% in the fourth quarter of 2009. Gross margin increased year over year primarily as a result of a higher mix of software sales.

Operating Income

Operating income for the quarter was $27 million, down 3% from a year ago.

“As a result of our solid execution and diligent cost management, we achieved our first year of profitability in five years,” said Mark Etnyre, Chief Financial Officer. “We have a strong balance sheet with no debt. We ended the year with $19 million in cash, and we expect our cash balance will peak around $90 million this month as we collect the remaining holiday receivables.”

Guidance

“While we expect another year of POS growth, we expect net sales to be flat to slightly down compared to 2010 as retail inventory levels ended higher than we desired exiting 2010,” said Mark Etnyre, Chief Financial Officer. “We have some exciting innovative products that we will be launching this year; however, we are planning more conservatively given the December 2010 sales slowdown relative to our expectations.”

“On the earnings front, we expect significant earnings growth as a result of continued disciplined expense management and additional operating efficiencies. That said, we remain committed to investing in research and development to fund innovation and strengthen our product pipeline,” continued Mr. Etnyre.

For the full year 2011, we expect net sales to be flat to slightly down compared to 2010 and net income per share to be in the range of $0.15 and $0.20. In the first half of 2011, we expect net sales to be down approximately 15% to 20% compared to the first half of 2010, though we expect earnings to be down less than the net sales decline due to continued operational efficiencies.

Conference Call and Webcast

LeapFrog will hold a conference call to discuss fourth quarter and full year 2010 financial results on February 10, 2011, at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). The conference call will be webcast and can be accessed at LeapFrog’s investor web site at www.leapfroginvestor.com. To participate in the call, please dial (706) 634-0183 and request conference ID 41027381. A replay of the call will be available for one month. To access the replay, please dial (706) 645-9291 and use conference ID 41027381.

Description of Retail Point-of-Sale Dollars

Retail point-of-sale, or POS, dollars is a non-audited operating metric that represents a measure of U.S. retailers’ sales of LeapFrog products to consumers. Retail point-of-sale dollars differs significantly from LeapFrog’s reported net sales, which reflect all products sold by LeapFrog to its retailer customers in all markets and also includes other sources of revenue. The point-of-sale data, based on retail prices, is provided to LeapFrog by retailers and also includes sales through online retailers and our online retail store at LeapFrog.com. LeapFrog believes this represents approximately 95% of our U.S. retailers’ dollar sales of LeapFrog products to consumers, based on historical shipments by us to such retailers. LeapFrog management uses point-of-sale data to evaluate the retail channel sales environment and develop net sales forecasts. Results for full year retail point-of-sale dollars are for the 52-weeks ended January 1, 2011 and the 52-weeks ended January 2, 2010.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer, and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. LeapFrog has developed a family of learning platforms that come to life with an extensive library of software titles covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created a broad line of stand-alone educational products for children. LeapFrog’s award-winning products are available in five languages (including Queen’s English) at major retailers in more than 44 countries around the world and in more

than 100,000 classrooms across the United States. The company was founded in 1995 and is based in Emeryville, California. NOTE: LEAPFROG, the LeapFrog logo, and LEAPSTER EXPLORER are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

Forward-Looking Statements

This news release contains forward-looking statements that involve risks and uncertainties. Such forward-looking statements include statements regarding anticipated financial results (including sales, profitability, earnings, net income, cash balance and POS growth), new product launches and investment in research and development. Our actual results may differ materially from those expressed or implied by such forward-looking statements. The risks that could cause our results to differ include highly changeable consumer preferences and toy trends, our ability to achieve anticipated sales levels, particularly with respect to newly-launched products, the overall economic environment and its effect on retail business, the seasonality of our business, introductions of products that compete with our platforms by a variety of other companies, our ability to respond quickly and cost effectively to changes in manufacturing costs and in consumer demand for our products, and our ability to provide high-quality experiences to consumers with all of our products and services. These risks and others are discussed under “Risk Factors” in our filings with the U.S. Securities and Exchange Commission, including our 2009 annual report on Form 10-K filed on February 22, 2010 and our quarterly report on Form 10-Q filed on November 2, 2010. Additional information will also be set forth in our Annual Report on Form 10-K for the year ended December 31, 2010, which we expect to file with the SEC in February 2011. All information provided in this release is as of the date hereof and we undertake no obligation to update this information.

Contact Information

LeapFrog Enterprises, Inc.

Consolidated Statements of Operations

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(Unaudited)

LeapFrog Enterprises, Inc.

Consolidated Statements of Cash Flows

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LeapFrog Enterprises, Inc.

Consolidated Balance Sheets

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LeapFrog Enterprises, Inc.

Supplemental Financial Information

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