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EX-31 - EXHIBIT 31 - Iconic Brands, Inc.ex31.htm
EX-32 - EXHIBIT 32 - Iconic Brands, Inc.ex32.htm
EX-10.2 - EXHIBIT 10.2 - Iconic Brands, Inc.ex10_2.htm
EX-10.5 - EXHIBIT 10.5 - Iconic Brands, Inc.ex10_5.htm
EX-10.6 - EXHIBIT 10.6 - Iconic Brands, Inc.ex10_6.htm
EX-10.3 - EXHIBIT 10.3 - Iconic Brands, Inc.ex10_3.htm
EX-10.1 - EXHIBIT 10.1 - Iconic Brands, Inc.ex10_1.htm
EX-10.12 - EXHIBIT 10.12 - Iconic Brands, Inc.ex10_12.htm
EX-10.11 - EXHIBIT 10.11 - Iconic Brands, Inc.ex10_11.htm
EX-10.10 - EXHIBIT 10.10 - Iconic Brands, Inc.ex10_10.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-K/A
 
(Mark One)
 
x
ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended December 31, 2009
 
o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ___________ to ___________
 
Commission File No. 333-147755
 
ICONIC BRANDS, INC.
(Name of small business issuer in its charter)
 
NEVADA
 
 13-4362274
(State or other jurisdiction of incorporation or organization)
 
(IRS Employer Identification No.)
 
 
 
10 Union Avenue, Suite 5
Lynbrook, New York 11563
 
11757
(Address of principal executive offices)
 
(Zip Code)
 
(516) 887-8200
(Registrant’s telephone number, including area code)
 
Securities registered under Section 12(b) of the Exchange Act:
 
 
 
Title of each class registered:
 
Name of each exchange on which registered:
None
 
None
 
Securities registered under Section 12(g) of the Exchange Act:
Common Stock, par value $0.00001
(Title of class)
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.        Yes o    No x
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes o     No x
 


 
 

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes o No o
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference Part III of this Form 10-K or any amendment to this Form 10-K.   x
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
o
 
Accelerated filer
o
         
Non-accelerated filer
(Do not check if a smaller reporting company)
o
 
Smaller reporting company
x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o   No o
 
There is no established public trading market for our common stock.
 
On January 13, 2011, the Company has 52,519,307 shares of common stock issued and outstanding.
 
Documents Incorporated by Reference: None.

 
 

 

EXPLANATORY NOTE
 
The purpose of this Amended Annual Report on Form 10-K/A is to amend Part I Items 1 and 4, Part II Items 5 and 7, Part III Items 10, 11 and 13, Part IV Item 15, Signatures, and Exhibits 31 and 32 (together, the “Amended Items”) of our Annual Report on Form 10-K for the period ended December 31, 2009, which was filed with the Securities and Exchange Commission (the “SEC”) on April 16, 2010 (the “Original 10-K”)
 
The Amended Items have been amended and restated in their entirety to respond to comments issued by the Securities and Exchange Commission and to supplement and clarify previous disclosures.  Except as stated herein, this Form 10-K/A does not reflect events occurring after the filing of the Original 10-K on April 16, 2010 and no attempt has been made in this Annual Report on Form 10-K/A to modify or update other disclosures as presented in the Original 10-K. Accordingly, this Form 10-K/A should be read in conjunction with the Original 10-K and our filings with the SEC subsequent to the filing of the Original 10-K.
 
No other changes have been made to the Original 10-K.

 
3

 

TABLE OF CONTENTS
 
PART I
   
ITEM 1.
1
ITEM 1A.
13
ITEM 2.
13
ITEM 3.
13
ITEM 4.
14
PART II
   
ITEM 5.
19
ITEM 6.
19
ITEM 7.
19
ITEM 7A.
29
ITEM 8.
F-1
ITEM 9.
56
ITEM 9A.
56
PART III
   
ITEM 10.
57
ITEM 11.
58
ITEM 12.
63
ITEM 13.
64
ITEM 14.
67
PART IV
   
ITEM 15.
68
70


PART I
 
ITEM 1.    BUSINESS
 
Iconic Brands, Inc., formerly Paw Spa, Inc. (“Iconic Brands”), was incorporated in the State of Nevada on October 21, 2005. Our plan was to provide mobile grooming and spa services for cats and dogs. Our services were going to include bathing, hair cutting and styling, brushing/combing, flea and tick treatments, nail maintenance and beautification, ear cleaning, teeth cleaning, hot oil treatments, and massage. We did not have any business operations and failed to generate any revenues.  We abandoned this business, as we lacked sufficient capital resources.  On June 10, 2009, the Company acquired Harbrew Imports, Ltd. (“Harbrew New York”), a New York corporation incorporated on September 8, 1999 which was a wholly owned subsidiary of Harbrew Imports, Ltd. Corp. (“Harbrew Florida”), a Florida corporation incorporated on January 4, 2007.  On the Closing Date, pursuant to the terms of the Merger Agreement, the Company issued to the designees of Harbrew New York 27,352,301 shares of our Common Stock at the Closing, or approximately 64% of the 45,510,301 shares outstanding subsequent to the merger.  After the merger, Harbrew New York continued as the surviving company under the laws of the state of New York and became the wholly owned subsidiary of the Company.
 
In anticipation of the merger between Iconic Brands, Inc. and Harbrew New York, on May 1, 2009 the Board of Directors and a majority of shareholders of Harbrew New York approved the amendment of its Articles of Incorporation changing its name to Iconic Imports, Inc. (“Iconic Imports”). On June 22, 2009, this action was filed with the New York State Department of State.
 
Prior to the merger on June 10, 2009, Iconic Brands had no assets, liabilities, or business operations.  Accordingly, the merger has been treated for accounting purposes as a recapitalization by the accounting acquirer Harbrew New York/Iconic Imports and the financial statements reflect the assets, liabilities, and operations of Harbrew New York/Iconic Imports from its inception on September 8, 1999 to June 10, 2009 and are combined with Iconic Brands thereafter.  Iconic Brands and its wholly-owned subsidiary Harbrew New York/Iconic Imports are hereafter referred to as the “Company”.
 
The Company is a brand owner of self-developed alcoholic beverages.  Furthermore, the Company imports, markets and sells these beverages throughout the United States and globally.
 
Effective June 10, 2009, prior to the merger, Harbrew Florida effected a 1-for-1,000 reverse stock split of its common stock, reducing the issued and outstanding shares of common stock from 24,592,160 to 24,909, which includes a total of 317 shares resulting from the rounding of fractional shares.  All share information has been retroactively adjusted to reflect this reverse stock split.
 
OUR BRANDS
 
Iconic markets specific beverage brands nationally and internationally. Some of the major brands marketed by us include:
 
Danny DeVito’s Premium Limoncello
 
Limoncello is a popular Italian after-dinner drink, traditionally served ice-cold. Danny DeVito’s Premium Limoncello is a lemon liqueur produced in Southern Italy, mainly in the region around the Gulf of Naples, the Amalfi coast and the Islands of Ischia and Capri, but also in Sicily, Sardinia and the Maltese island of Gozo. Danny DeVito’s Premium Limoncello is produced exclusively using lemons from Sorrento, Italy, which are harvested and immediately processed in a distillery situated on the Sorrento peninsula. At the October 2007 International Review of Spirits competition, this product was awarded a “Gold Medal” with 90 points and earned a rating of “Exceptional.” This international competition is run by the Beverage Tasting Institute of Chicago, an independent corporation. Harbrew believes that, in the U.S. market, the potential of our Limoncello drink has been virtually untapped. It also believes that Danny DeVito’s Premium Limoncello is the first “branded” product in an “unbranded” category. Harbrew has an exclusive perpetual license agreement with Seven Cellos, LLC, Danny DeVito’s company, and, in accordance with that agreement, net profits are shared between us and Seven Cellos, LLC. For the terms of that agreement, see “License Agreements” below.


Glen Master Single Malt Scotch Whisky
 
Glen Master Single Malt Scotch Whisky is a collection of single malt Scotch whiskies. Hand-picked, rather than randomly chosen, the Glen Master range of whiskies is the result of hours of expert nosing. The character of Scotch whisky is influenced by many factors, but prime among these is the quality of the cask and the storage conditions in which the whisky has been matured. Bottled at ambient temperature, the original style is enhanced with all the color coming naturally from the wood, as the whisky matures over the years. Judging when the whisky has reached its peak of perfection is a rare expertise that we believe the makers of Glen Master Single Malt Scotch Whisky possess.
 
St. Andrews “The Champion” Whisky
 
St. Andrews “The Champion” Whisky is a 21-year old blended Scotch whisky that comes in a limited number decanter with each box individually numbered. St. Andrews Beverages Limited, considered a master blender in the industry, has selected high quality malts and grain whiskies to create a marriage between these ingredients. The Champion received 86 points and was awarded a “Silver Medal” at the January 2005 International Review of Spirits competition, run by the Beverage Tasting Institute of Chicago. St Andrews whiskies, both single malt and blended, fit into our family of brands.
 
Bench 5 and Bench 15 Premium Scotch Whisky
 
Bench 5 Premium Scotch whisky is marketed as a well-matured and rounded five-year old Scotch whisky with a smooth mellow flavor. Our “celebrity brand partner” for this Scotch is Johnny Bench, the hall of fame catcher. Following in the footsteps of Bench 5, we also introduced Bench 15 Premium Scotch whisky, a 15-year old Scotch whisky.
 
The territory and years remaining on the term of each of our brand’s exclusivity are as follows:
 
Brand
 
Territory
 
Remaining Term
         
Danny DeVito’s Premium Limoncello
 
Worldwide
 
unlimited
         
St. Andrews “The Champion” Scotch Whisky
 
North America
 
5 years
Bench 5 and 15 Scotch Whisky
 
Worldwide
 
unlimited
Glen Master Single Malt Scotch
 
Worldwide
 
unlimited
 
Each of the above licenses is renewable by its terms.


GROWTH STRATEGY
 
Our objective is to continue to build a unique portfolio of global brands aimed at the premium market, with a primary focus on increasing both total and individual brand case sales. To achieve this, we intend to focus on the following:
 
Increase market penetration of existing brands. The utilization of the existing distribution relationships, sales expertise and targeted marketing activities to achieve growth and gain additional market share for the brands with retail stores, bars, restaurants and, ultimately, with the end consumers in the United States; adding experienced salespeople in selected markets; increase sales to national chain accounts and begin to penetrate international markets.
 
Build brand awareness through marketing, advertising and promotional activities. Building brand campaigns that emphasize the “Gold Medal” awards from the Beverage Tasting Institute of Chicago using advertising firms, billboards, print advertisements and in-store promotional materials, to increase consumer brand awareness.
 
Selectively add new brands to the portfolio. We intend to continue developing new brands and pursuing strategic relationships, joint ventures and, to a lesser extent, acquisitions, to selectively expand the portfolio of brands. In particular, we will focus on our demonstrated ability to partner with celebrities to create unique brands that reflect each celebrity’s image within their marketplace.
 
MARKETING STRATEGY
 
We are in the process of building our brands into the United States market. To achieve this end, we are focusing on penetrating select markets with the intention of influencing the remainder of the country as a result. We believe that the key national markets in the United States for our products are New York, Florida, Texas, California, Illinois and Massachusetts. We believe that creating brand awareness — both awareness of the brands, as well as the appropriate impression associated with them — in these select markets is of the utmost importance, as these markets tend to be the opinion leaders for the country.
 
We intend to vigorously market our brands by utilizing a combination of both traditional media and non-traditional, Internet-specific methods and campaigns. Initially, marketing is focused on the key national markets. Our marketing campaigns have four separate marketing objectives:
 
Create each brand, its placement and value in the marketplace;
 
Ensure a steady interest among distributors, wholesalers and both categories of retail outlets;
 
Create brand awareness and appetite in the mind of the consuming public; and
 
Penetrate throughout all key markets within the United States.


DIRECT SALES STRATEGY
 
Within the spirits distribution industry, the key mode of sales generation is tied to a direct sales force for both the importer and distributor business lines. We intend to increase our sales staff by adding four new sales people to our New York sales force. These salespeople will not only sell in the New York metropolitan market, but will assist in our national exposure efforts.
 
During the next 12 months, we intend to dedicate additional people both to the New York sales force, as well as defined personnel for the national efforts. This national sales force will target distributors in the key markets, as well as large secondary markets in the cities of Atlanta, Philadelphia, Dallas and Houston, among others.
 
DISTRIBUTION NETWORK
 
We believe that our distribution network and New York State wholesale license are among our competitive strengths. We believe that the rapid introduction of Danny DeVito’s Premium Limoncello in the major markets with subsequent re-orders during the holiday season reinforces and further bolsters our confidence in our ability to bring new brands to market and quickly establish them as brands of choice. Additionally, we believe the awards given by the Beverage Tasting Institute of Chicago for Danny DeVito’s Premium Limoncello confirms our ability to not only develop new products, but to recognize the value of brands selected.
 
Domestic Distribution
 
General. Importers of distilled spirits in the United States must sell their products through a three-tier distribution system. An imported brand is first sold to a U.S. importer, which then sells it to a network of distributors, or wholesalers, covering the United States, in either “open” states or “control states. In the 31 open states, the distributors are generally large, privately-held companies. In the 19 control states, the states themselves function as the distributor, and suppliers like our company are regulated by these states. The distributors and wholesalers, in turn, sell to the individual liquor retailers, such as liquor stores, restaurants, bars, supermarkets and other outlets in the states in which they are licensed to sell beverage alcohol. In larger states such as New York, more than one distributor may handle a brand in separate geographical areas. We are a licensed wholesaler in the state of New York, which gives us a competitive advantage in bringing a product to this large market in the shortest time possible. In control states, where liquor sales are controlled by the state governments, importers must sell their products directly to the state liquor authorities, which also act as the distributors and either maintain control over the retail outlets or license the retail sales function to private companies, while maintaining strict control over pricing and profit.
 
Importation. We own most of our brands or, by contract, have the exclusive right to act as the U.S. importer of the brands in our portfolio. We have both the federal importer and wholesaler license required by the Alcohol and Tobacco Tax and Trade Bureau, a division of the U.S. Department of the Treasury, and a wholesale liquor license issued by New York State. For those states in which we do not have a wholesale license, we use the services of distributors who have the proper licenses to distribute our products.
 
Wholesalers and Distributors. In the United States, we are required by law to use state licensed distributors or, in the control states, state-owned agencies performing this function, to sell our brands to the various retail outlets. As a result, we are dependent on them not only for sales, but also for product placement and retail store penetration. We do not have distribution agreements or minimum sales requirements with any of our U.S. alcohol distributors and they are under no obligation to place our products or market our brands. In addition, all of them also distribute the products and brands of our competitors. To that end, the fostering and maintaining of relationships with the distributors is a key to introducing and maintaining product placements and growth within each marketplace.


PUBLIC RELATIONS, ADVERTISING AND TRADE SHOWS
 
We intend to engage a public relations firm to ensure proper press coverage in spirits industry trade publications. Our public relations efforts will target influential retail outlets, such as popular clubs and restaurants, as well as very specific “image makers,” who have influence on popular trends.
 
We pursue a selective advertising campaign to promote our brands in appropriate trade magazines such as Market Watch, Wine Spectator, Wine Enthusiast, Penthouse, US magazine, People, Vanity Fair (November and December 2008) and Details (November and December 2008), as well as select influential consumer magazines, such as New York, Time-Out and InStyle, and the city’s high-volume tabloid newspapers. In future years, these print campaigns will be augmented by radio and outdoor buys in key marketplaces. We believe that these placements represent value-added purchases as they have lower cost per thousand page impressions (CPMs) and can more fully illustrate the value and quality of our products.
 
 We intend to expand on our interactive and integrated corporate website, www.iconicbrandsusa.com, to include a fully interactive demonstration of our brands, highlighting all the specific advantages of our offerings. We are pursuing a method by which a “virtual store” can be established to aid the distributors and retail customers in placing orders and helping them to monitor their inventories of our products.
 
Trade shows are and will remain an integral part of our marketing concept for the purpose of attracting both distributors and wholesalers. In particular, marketing investments are budgeted for several industry-specific expositions. We believe that by attending these annual events, it will aid in establishing our brands and our company as an emergent leader for the industry.
 
 
BONDED WAREHOUSE
 
By maintaining our own bonded warehousing facilities, we gain added flexibility in managing our inventory. Bonded warehouses carry different classifications. One classification allows a bonded warehouse proprietor/company to only warehouse the product that is owned by the proprietor/company and not the property of other companies. The other classification allows a bonded warehouse proprietor/company to both warehouse the product that is owned by the proprietor/company and the property of other companies. We maintain both levels of this license. We believe the fact that one’s inventory is in its own facility where the primary business is conducted gives our company flexibility. We can move product from an “In Bond” condition to a “Tax Paid” condition under our own timeline due to our direct control of the inventory under our company’s own roof. Another advantage of a company having its own bonded warehouse and being in the import and distribution of alcoholic beverages is the company from time to time will run marketing programs that require the product to be enhanced by adding what is referred to as a “value added component” to it. One such example is the addition of gift packaging and then marketing the product as a value-added gift pack. Without a bonded warehouse license under its own control, a company seeking to offer such value-added gift pack would not only have to pay an outside co-packer to perform the manipulation, but would have to pay the federal FET tax in advance of shipping the product to distributors or the trade.

 
Another advantage is the positive impact having a bonded warehouse has on the company’s cash flow. The company will keep the majority or bulk of the inventory it possesses in an “In Bond” condition until such time as it needs the inventory for sale. The company would then instruct its custom broker to pay the duty on a designated amount of inventory and move the inventory from an “In Bond” status to a “Tax Paid” condition. This process actually gives the company an additional ten or more days of cash flow until the ACH, the automatic transfer of the tax from the company’s account to the federal government. The federal excise tax can significantly impact a company’s cash flow in terms of actual dollars. On a standard nine-liter case of 80-proof Scotch Whiskey, which costs a company approximately $50 per case, the federal excise tax is approximately $30 per case.
 
LICENSE AGREEMENTS
 
On April 26, 2007, we entered into an exclusive License Agreement with Seven Cellos, LLC, pursuant to which we were granted a limited license to certain rights in and to Danny DeVito’s name, likeness and biography for use by us in connection with Danny DeVito’s Premium Limoncello. The term of the agreement continues in perpetuity unless the agreement is terminated upon prior notice. In consideration for the license, we agreed to pay royalties as follows: 5% of net profits to Behr Abrahamson & Kaller, LLP and a payment of 50% of the remaining net profits to Danny DeVito. In addition, we granted a warrant to purchase 100,000 shares of our Common Stock to Mr. DeVito, for an exercise price equal to the lower of $1.00 per share or 85% of the 30-day average bid and ask price prior to exercise. We also granted a warrant to Behr Abrahamson to purchase 20,000 shares of our Common Stock for an exercise price equal to the lower of $1.00 per share or 85% of the 30-day average bid and ask price prior to exercise. Danny DeVito agreed to use reasonable efforts to be available for a reasonable number of promotional appearances during each consecutive 12-month period, the duration of which will not exceed two days. Pursuant to the agreement, Mr. DeVito granted us a right of first refusal for a period of five years to license any other liquor, spirit or alcoholic beverage which Danny may determine to endorse or develop. A condition precedent to Danny DeVito’s performance under the agreement is our applying for a trademark for the brand name “Danny DeVito’s Premium Limoncello,” with Danny DeVito being designated as a 50% co-owner of the such trademark. We applied for the trademark on April 10, 2007 (trademark application number 377/152,934), which application is currently being reviewed by the U.S. Patent and Trademark Office.
 
Pursuant to the Merger Agreement, we entered into an Addendum to the License Agreement whereby we granted Danny Devito the right to receive notice and provide his prior written consent for any material contract that we enter into. Failure to obtain such consent will permit Danny Devito to terminate the License Agreement.
 
On January 15, 2010, we entered into an exclusive License Agreement with Tony Siragusa, pursuant to which we were granted a limited license to certain rights in and to Tony Siragusa’s name, likeness and biography for use by us in connection with Tony Siragusa’s YO Vodka.  The term of the agreement is four (4) years.  In consideration for the license, we agreed to distribute net profits of the venture as follows: 42.5 % to the company, 42.5% to the licensor, 10% to William Morris Endeavor Entertainment, LLC and 5% to Brian Hughes.  In addition, we issued 250,000 shares of the company’s common stock, and warrants to purchase 500,000 shares of our Common Stock at a price of $1.00, and a warrant to purchase 500,000 shares of our Common Stock at a price of $1.50. Tony Siragusa agreed to use reasonable efforts to be available for a reasonable number of promotional appearances during each consecutive 12-month period, the duration of which will not exceed six days.  A condition precedent to Tony Siragusa’s performance under the agreement is our applying for a trademark for the brand name “Yo Vodka,” with Licensor being designated as a 50% co-owner of such trademark. We applied for the trademark on March 9, 2010 (trademark application number 77747523), which application is currently being reviewed by the U.S. Patent and Trademark Office.

 
MANUFACTURING AGREEMENTS
 
In August 2007, we entered into an Exclusive Manufacturing Agreement with Fagema Sorrento Delizie Di De Luca Antonino and Scala Antonino, an Italian corporation. The term of the agreement is for five years from August 18, 2007, and it automatically renews for additional, consecutive five-year terms unless either party gives written notice at least 90 days prior to the end of the then current term. In return for Fagema Sorrento Delizie Di De Luca Antonino and Scala Antonino’s manufacture and shipping of Danny DeVito’s Premium Limoncello, we pay between $65 and $68 per case of 12 750-ml. bottles. This is an exclusive contract where Fagema Sorrento Delizie Di De Luca Antonino and Scala Antonino is bound to not manufacture or sell Danny DeVito’s Premium Limoncello to anyone other than us, and we are bound to not purchase Danny DeVito’s Premium Limoncello from any other manufacturer.
 
COMPETITION
 
We compete on the basis of the strength of our quality, price, brand recognition and distribution. The premium brands compete with other alcoholic beverages for consumer purchases and for shelf space in retail stores, restaurant presence and wholesaler attention. In addition to the six major companies listed below, we compete with numerous international producers and distributors of beverage alcohol products, many of which have greater resources than are currently available to us. According to Beverage Media, over the past ten years, the U.S. distilled spirits industry has undergone dramatic consolidation and realignment of brands and brand ownership. The number of major spirit importers in the United States has significantly declined due to mergers and brand ownership changes and consolidation. While historically there were a substantial number of companies owning one or more major brands, today there are six major companies: Diageo PLC, Pernod Ricard SA, Bacardi Ltd., Brown-Forman Corp., Fortune Brands Inc. and Constellation Brands. We believe that we are in a better position to partner with small to mid-size brands in that we can make quicker decisions and move to market faster than these larger organizations.
 
GOVERNMENT REGULATION
 
We hold several federal beverage alcohol permits and are subject to the jurisdiction of the Federal Alcohol Administration Act (27 C.F.R. Parts 19, 26, 27, 28, 29, 31, 71 and 252), U.S. Customs Laws (U.S.C. Title 19), Internal Revenue Code of 1986 ( Subtitles E and F), and the Alcoholic Beverage Control Laws of all 50 states. The Alcohol and Tobacco Tax and Trade Bureau of the United States Treasury Department regulate the spirits industry with respect to production, blending, bottling, sales and advertising and transportation of alcohol products. Each state regulates the advertising, promotion, transportation, sales and distribution of alcohol products within its jurisdiction. We are required to conduct business in the United States only with holders of licenses to import, warehouse, transport, distribute and sell spirits.
 
Labeling of spirits is also regulated in many markets, varying from health warning labels to importer identification, alcohol strength and other consumer information. Specific warning statements related to risks of drinking beverage products are required to be included on all beverage alcohol products sold in the United States.

 
In the so-called control states, the state liquor commissions act in place of distributors and decide which products are to be purchased and offered for sale in their respective states. Products are selected for purchase and sale through listing procedures that are generally made available to new products only at periodically-scheduled listing interviews. Products not selected for listings can only be purchased by consumers through special orders, if at all. The following states are control states: Alabama, Idaho, Iowa, Maine, Michigan, Mississippi, Montana, New Hampshire, North Carolina, Ohio, Oregon, Pennsylvania, Utah, Vermont, Virginia, Washington, West Virginia and Wyoming. In addition, Montgomery County in Maryland is a controlled county. The distribution of alcohol-based beverages is also subject to extensive taxation at both the federal and state level.
 
The industry is subject to regulations that limit or preclude certain persons with criminal records from serving as our officers or directors. Certain regulations prohibit parties with consumer outlet ownership from becoming officers, directors or substantial shareholders. We believe that we are in material compliance with all applicable federal, state and other regulations. We operate in a highly regulated industry which may be subject to more stringent interpretations of existing regulations. Future costs of compliance with changes in regulations could be significant.
 
We are primarily an importer of distilled spirits produced outside the United States. Adverse effects of regulatory changes are more likely to materially affect earnings and our competitive market position rather than capital expenditures. Capital expenditures in the spirits industry are normally associated with either production facilities or brand acquisition costs. Because we are not a U.S. producer, changes in regulations affecting production facility operations may indirectly affect the costs of the brands we purchase for resale, but we would not anticipate any resulting material adverse impact upon our capital expenditures.
 
  Our industry is dominated by global conglomerates with international brands. Therefore, to the extent that more restrictive marketing and sales regulations are adopted in the future, or excise taxes and customs duties are increased, our earnings could be materially adversely affected. Large international conglomerates have far greater financial resources than we do and would be better able to absorb increased compliance costs.
 
EMPLOYEES
 
As of December 31, 2009, we have 9 full-time employees. Our employees are not represented by any collective bargaining agreement, and we have never experienced a work stoppage. We believe we have good relations with our employees. Following our planned funding and expansion later this year, we intend to hire an additional 5 employees. These employees will perform functions in the areas of in-house compliance, accounting, sales, marketing, warehousing and deliveries.
 
CONSULTANTS
 
On January 4 2010, an advisory engagement letter was entered into between the Company and CorProminence LLC, under which CorProminence would provide services for management consulting, business advisory, shareholder information and public relations.  In return for the services contemplated, the Company issued 300,000 restricted shares of the company’s common stock
 
On March 16, 2010, an amendment was made to the agreement with Cresta Capital Strategies LLC extending their services for 12 months. In consideration of this extension, the company will issue 2,000,000 shares of common stock and reduce the price of their warrants to twenty-five (.25) cents.

 
RISK FACTORS
 
The Company is a smaller reporting company, as defined by Rule 229.10(f) and need not comply with the requirements of this Item.
 
UNRESOLVED STAFF COMMENTS
 
There are no unresolved staff comments.
 
PROPERTIES
 
The Company occupied its facilities in Freeport, New York up until March 2009 under a month to month agreement at a monthly rent of $14,350.  In March 2009, the Company moved its facilities to Lindenhurst, New York pursuant to a three year lease agreement providing for annual rentals ranging from $85,100 to $90,283.  Provided certain conditions are met, the Company has an option to renew the lease for an additional two years at annual rentals ranging from $92,991 to $95,781.
 
LEGAL PROCEEDINGS
 
From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business.  Litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business.
 
On or about January 24, 2008, Connecticut Container Corp., a wholesale distributor of packaging materials, initiated litigation against us in the Supreme Court of the State of New York in Nassau County (Docket No. 1458/08).  The plaintiff had demanded payment of an aggregate of $31,693 in connection with certain amounts allegedly owed by us.  On August 7, 2008, we settled the litigation for the full amount. We agreed to pay one-half of such amount on each of August 20, 2008 and September 20, 2008.  We paid $24,500 and due to non-payment of the remaining amount a judgment for $7,443 was issued against us by the court.
 
On February 14, 2008, Chester Stewart, an individual, initiated a lawsuit in the State of Connecticut Superior Court (Docket No. D.N. HHD CV08-5018180S) alleging breach of a promissory note in the amount of $100,000. A judgment was entered in Connecticut, and will be defended when the action is entered in New York. .
 
On or about July 24, 2008, Elite Marketing Concepts, a wholesale distributor of wine, initiated litigation against us in the Supreme Court of New York in Nassau County (Docket No. 08-009338).  The plaintiff has demanded payment in the amount of $32,270 for goods sold and delivered to us by the plaintiff.  On August 15, 2008, we reached an agreement to pay Elite $29,000 in two equal payments.  We paid the first $14,500 and due to non-payment a judgment was issued against us on June 5, 2009 in the amount of $9,679. On May 6, 2009 a payment of $4,129.12 was made bringing the balance to $2,549.88


On October 23, 2008, Thermo Plastic Tech, Inc., a manufacturer of thermo plastic material, initiated litigation against us in the Superior Court of New Jersey Law Division, Civil Part, Union County (Docket No. UNN-L-3062-08). The plaintiff has demanded payment in the amount of $30,292 for goods sold and delivered to us by the plaintiff. The court issued a judgment against us in the amount of $30,292. A settlement agreement was reached in the amount of $12,500; final releases will be given with the last payment of $2,500 on June 1, 2010.
 
On August 5, 2009, The Estate of Mercer K Ellington initiated litigation claiming the company used the name Duke Ellington without permission. The company has retained counsel, answered all the accusations, and has initiated a counter claim against the estate.
 
On August 12, 2009, Christina Hsu, a former employee, initiated an action claiming the company owed wages and consulting services in the amount of $20,000. The company has retained counsel and answered all the pleadings.
 
On October 28, 2009, Contri Spumanti S.P.A., a producer of wine, initiated litigation against us in the Supreme Court of the State of New York County of Suffolk (index # 09-43045). The plaintiff has demanded payment the amount of $37,516.14 for goods sold by the company. The Court issued a judgment in the amount of the claim. A settlement agreement was reached for the amount claimed for 8 payments of a similar amount commencing April 1, 2010.
 
On October 29, 2009, Fred and Joseph Scalamandre Real Estate initiated litigation claiming non-payment of rent in the amount of $238,000 plus interest and fees for a specific time period. The company has recognized the total obligation on its books as of September 30, 2009, and has retained counsel to file an answer.
 
On November 4, 2009, Toyota Motor Credit Corporation initiated litigation in the amount of $17,104.09 claiming a default on the lease of an automobile. The company has retained counsel, and has answered all the pleadings.
 
We believe that the ultimate resolution of these matters will not have a material adverse effect on our financial condition or operations. Apart from the legal proceedings noted in the previous paragraphs, we are not party to any legal proceedings, nor are we aware of any contemplated or pending legal proceedings against us.
 
(REMOVED AND RESERVED)
 
None.
 
PART II
 
MARKET FOR REGISTRANTS COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
 
Market Information
 
We have three classes of equity securities: (i) common stock, par value $.00001 per share, 44,810,411 shares of which were outstanding as of December 31, 2009, (ii) Series A preferred stock, par value $.00001 per share of which 1 share was outstanding as of December 31, 2009, and (iii) Series B preferred stock, stated value $2.00 per share of which 916,603 shares were outstanding as of December 31, 2009.

 
Our common stock has been quoted on the OTC Bulletin Board under the symbol "ICNB.OB" since July 2009.
 
The table below sets forth the high and low bid prices for our common stock for the period indicated based on reports of transactions on the Over-the-Counter Bulletin Board and the NASDAQ Capital Market. Such prices reflect inter-dealer prices, without retail markup, markdowns or commissions and may not necessarily represent actual transactions.
 
Price Information
 
Financial Quarter Ended
 
High
   
Low
 
September 30, 2009
   
0.60
     
0.25
 
December 31, 2009
   
0.45
     
0.07
 
 
Holders
 
As of March 31, 2010, there were approximately 362 shareholders of record of our common stock. This does not reflect the number of persons or entities who held stock in nominee or "street" name through various brokerage firms.
 
Holders of common stock are entitled to share in all dividends that the board of directors, in its discretion, declares from legally available funds. In the event of liquidation, dissolution or winding up, each outstanding share entitles its holder to participate pro rata in all assets that remain after payment of liabilities and after providing for each class of stock, if any, having preference over the common stock. Holders of our common stock have no pre-emptive rights, no conversion rights and there are no redemption provisions applicable to our common stock.
 
Dividends
 
We have not declared dividend on our common stock during the last two fiscal years or the subsequent interim period nor do we anticipate paying any in the foreseeable future. Furthermore, we expect to retain any future earnings to finance its operations and expansion. The payment of cash dividends in the future will be at the discretion of our Board of Directors and will depend upon our earnings levels, capital requirements, any restrictive loan covenants and other factors the Board considers relevant.
 
Securities authorized for issuance under equity compensation plans
 
We do not have any equity compensation plans.
 
Recent Sales of Unregistered Securities; Use of Proceeds from Registered Securities
 
The following unregistered securities were issued by the Company during the past three years:
 
On January 15, 2008, the Company issued a total of 125 shares of common stock each to Michael H. Ference and Richard A. Freeman in consideration for legal services rendered, valued in the aggregate amount of $25,000.
 
 
On July 14, 2008, the Company issued a total of 1,600 shares of the Company’s common stock to Bentley Asset Invesment Group, Inc, and New Century Capital Consultants, Inc. (the “Consultants”), , pursuant to Consulting Agreements between the Company and the Consultants, in consideration for services rendered, valued in the amount of $160,000.
 
On August 8, 2008, the Company issued 2,731 shares of common stock to its Richard J. DeCicco, its Chief Executive Officer in consideration of services rendered, valued in the amount of $273,096.
 
On August 8, 2008, the Company issued a total of 1,050 shares of common stock to The DeVito  Family Trust DTD and the DeVito Children’s Trust of 1988 in consideration of services rendered, valued in the amount of $105,000.
 
On August 11, 2008, the Company issued 2,000 shares of the it’s common stock to MLF Group, LLC, a consulting firm pursuant the Financial Consulting Agreement dated July 31, 2008 between MLF Group LLC and the Company, in consideration for services rendered valued in the amount of $200,000.
 
Pursuant to the Merger Agreement, On June 10, 2009, the Company issued 27,352,301 shares of common stock to the designees of Harbrew New York.  Of this amount:
 
1)
24,909 shares were issued to Harbrew Florida stockholders;
 
2)
19,634,112 shares of common stock were issued to Company management and personnel for services rendered, including 15,972,359 shares to the Richard J. DeCicco, the Company’s Chief Executive Officer, 100,000 shares to the William Blacker the Company’s Chief Financial Officer, and 2,586,753 shares to Donald Chadwell. The estimated value of the services rendered is $1,963,411 and 850,000 shares to eight employees, and 125,000 shares to a law firm,
 
3)
2,086,973 shares of common stock valued at $208,697 were issued to Danny DeVito and affiliates for services;
 
4)
4,606,307 shares of common stock were issued to noteholders in satisfaction of $2,125,625 of debt and $177,529 of accrued interest; and
 
5)
1,000,000 shares of common stock were issued to Capstone as part of the Termination Agreement dated June 5, 2009, between the Harbrew Imports Ltd and Capstone Business Credit LLC and Capstone Capital Group, LLC.
 
Pursuant to the terms of the Merger Agreement, the Company issued 1 share of Series A Preferred Stock valued at $100,000 to Richard J. DeCicco, the Company’s Chief Executive Officer for services rendered, valued in the amount of $100,000.  The 1 share of Series A Preferred Stock entitles the holder to two (2) votes for every share of Common Stock deemed outstanding and has no conversion or dividend rights. 
 
All securities issued pursuant to the Merger Agreement were issued based on an exemption under Section 4(2) of the Securities Act of 1933, as amended.

 
Pursuant to the terms of the Termination Agreement dated June 5, 2009, between the Harbrew Imports Ltd and Capstone Business Credit LLC and Capstone Capital Group, LLC, the Company issued 916,603 shares of Series B Preferred Stock valued at $1,833,206 to Capstone Capital Group I, LLC. Each share of the Series B Preferred Stock has a liquidation preference of $2.00 per share, has no voting rights, and is convertible into one share of Common Stock at the lower of (1) $2.00 per share or, (2) the volume weighted average price per share for the 20 trading days immediately prior to the conversion date.
 
In the three months ended September 30, 2009, a total of $122,500 of debt and $28,147 of accrued interest was converted into a total of 300,110 shares of Company common stock.
 
On August 19, 2009, we completed a private placement offering in the aggregate amount of $500,000 from an accredited investor through the sale of (a) 1,000,000 shares of its common stock, par value $0.0001, with a per share purchase price of $0.50 per share; (b) a Class I Common Stock Purchase Warrant to purchase an aggregate of 100% of the number of shares of our common stock at an exercise price of $1.00 per share, exercisable for a period of five years; and (c) a Class J Common Stock Purchase Warrant to purchase an aggregate of 100% of the number of shares of our common stock at an exercise price of $1.50 per share, exercisable for a period of five years. Proceed from the sale of the securities were used for working capital purposes.
 
On October 6, 2009, the Company issued 1,000,000 shares of its common stock to Brady Middleditch, pursuant to a one month Consulting Agreement for financial services, valued in the amount of $200,000.
 
Subsequent Issuances of Common Stock
 
On January 6 and 13, 2010, the Company issued a total of 200,000 shares of common stock, 100,000 five year warrants exercisable at $0.22 per share, and 100,000 five year warrants exercisable at $0.23 per share, along with two promissory notes in the amount of $110,000 each (one due March 31, 2010 and one due May 31, 2010), to Marvin Mermelstein in exchange for a $200,000 loan.  The fair value of the common stock ($45,000) and warrants ($33,930), along with the $20,000 discount, were recorded as debt discounts, which are being amortized over the terms of the notes as interest expense.  The warrants were valued using the Black-Scholes option pricing model and the following assumptions: risk free interest rates of 2.6% and 2.55%, volatility of 100%, and terms of five years.
 
On January 15 and 25, 2010 the Company issued 152,546 shares of common stock, and 250,000 warrants to three accredited investors pursuant to convertible promissory notes, in the aggregate amount of $62,500 plus accrued interest of $13,773. The notes were converted at the rate of $0.50 per share and the warrants were exercised at the price of $$1.00 and $1.50.
 
Pursuant to the Exclusive License Agreement dated January 15, 2010, between the Company and Tony Siragusa, the Company was granted a limited license to certain rights in and to Tony Siragusa’s name, likeness and biography for use by the Company in connection with Tony Siragusa’s YO Vodka. In consideration for such uses, the Company issued 250,000 shares of its common stock, warrants to purchase 500,000 shares of our Common Stock at an exercise price of $1.00 per share, and warrants to purchase 500,000 shares of our Common Stock at an exercise price of $1.50. We did not generate any proceeds from the issuance of the securities.  The shares were issued under Section 4(2) of the Securities Act of 1933, as amended.

 
On February 24, 2010, the Company issued 300,000 shares of common stock to CorProminence LLC, in consideration for services rendered pursuant to the Consulting Agreement dated January 4, 2010. The $69,000 fair value of the common stock at date of issuance was expensed in full in the three months ended March 31, 2010 and included in professional fees.
 
On March 16, 2010, the Company issued 2,000,000 shares of common stock to Cresta Capital Strategies LLC in consideration for services rendered pursuant to a one year extension of the Consulting Agreement dated March 16, 2010. The fair value of the common stock ($350,000) and warrants ($246,000) at date of issuance was capitalized as a prepaid expense (see note 4) and is being amortized over the one year term as professional fees. The warrants were valued using the Black-Scholes option pricing model and the following assumptions: risk free interest rate of 2.37%, volatility of 100%, and term of five years.
 
 These securities are issued in reliance on the exemption under Section 4(2) of the Securities Act of 1933, as amended (the “Act”). These securities qualified for exemption under Section 4(2) of the Securities Act of 1933 since the issuance securities by us did not involve a public offering. The offering was not a “public offering” as defined in Section 4(2) due to the insubstantial number of persons involved in the deal, size of the offering, manner of the offering and number of securities offered. We did not undertake an offering in which we sold a high number of securities to a high number of investors. In addition, these shareholders had the necessary investment intent as required by Section 4(2) since they agreed to and received share certificates bearing a legend stating that such securities are restricted pursuant to Rule 144 of the 1933 Securities Act. This restriction ensures that these securities would not be immediately redistributed into the market and therefore not be part of a “public offering.” Based on an analysis of the above factors, we have met the requirements to qualify for exemption under Section 4(2) of the Securities Act of 1933 for this transaction.
 
 
SELECTED FINANCIAL DATA
 
The Company qualifies as a smaller reporting company, as defined by Rule 229.10(f)(1) and is not required to provide the information required by this Item.
 
ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
 
The following discussion is an overview of the important factors that management focuses on in evaluating our business, financial condition and operating performance and should be read in conjunction with the financial statements included in this Annual Report.  This discussion contains forward-looking statements that involve risks and uncertainties.  Actual results could differ materially from those anticipated in these forward looking statements as a result of any number of factors.

Overview

Prior to the consummation of the Merger Agreement, Harbrew New York was a wholly-owned subsidiary of Harbrew Florida.  Harbrew Florida was incorporated in the state of Florida on January 4, 2007, under the former name Stassi Harbrew Imports Corp., pursuant to the Bankruptcy Court Approved Reorganization Plan for the Stassi Interaxx, Inc. (“Stassi”) reorganization confirmed on December 20, 2006. On May 17, 2007, Harbrew Florida acquired Harbrew New York, a New York corporation incorporated on September 8, 1999 engaged in importing and wholesaling spirits, wine and beer.  As a result, Harbrew New York became a wholly-owned subsidiary of Harbrew Florida.

On June 10, 2009, Merger Sub, Harbrew Florida, Harbrew New York and we entered into a Merger Agreement which resulted in Harbrew New York becoming our wholly owned subsidiary (the “Merger”).  The Merger was accomplished by means of a Merger Agreement in which Harbrew New York merged with and into Merger Sub and each share of Harbrew’s common stock issued and outstanding immediately prior to the closing of the Merger was converted into one share of Iconic Brands’ common stock.  Under the terms of the Merger Agreement, Harbrew New York became our wholly owned subsidiary and each share of Harbrew’s common stock issued and outstanding immediately prior to the closing of the Merger was converted into one share of Iconic Brands’ common stock

Prior to the merger on June 10, 2009, we had no assets, liabilities, or business operations.  Accordingly, the merger has been treated for accounting purposes as a recapitalization by the accounting acquirer, Harbrew New York, and the financial statements reflect the assets, liabilities, and operations of Harbrew New York from its inception on September 8, 1999 to June 10, 2009 and us thereafter.  References to our company are with respect to Harbrew New York to June 10, 2009 and us thereafter.
 
 
We are in the business of importing and wholesaling spirits, wine and beer to distributors in the United States on a national basis and to retail licensees both on and off premise in New York, through our wholesale license.  We are federally licensed, maintaining licenses to both import and sell to wholesale licensed distributors in 51 markets in the United States.  In addition to the federal import and wholesale licenses, we maintain a federal customs bonded facility license for our premises in Lindenhurst, New York.  Within the licensing category, we also maintain a New York State wholesale license and a New York State warehousing license, permitting us to warehouse products of other companies.

 Our brands include, among others, Danny DeVito’s Premium Limoncello, Glen Master Single Malt Scotch Whisky, St. Andrews “The Champion” Whisky, Bench 5 and Bench 15 Premium Scotch Whisky. Our objective is to continue building a distinctive portfolio of global premium and celebrity brands. We have shifted our focus from a volume-oriented approach to a profit-centric focus. To achieve this, we continue to seek to:
 
 
increase revenues from existing brands. We are focusing our existing distribution relationships, sales expertise and targeted marketing activities to concentrate on our more profitable brands by expanding our domestic and international distribution relationships to increase the mutual benefits of concentrating on our most profitable brands, while continuing to achieve brand recognition and growth and gain additional market share for our brands within retail stores, bars and restaurants, and thereby with end consumers;

 
improve value chain and manage cost structure. We have undergone a comprehensive review and analysis of our supply chain and cost structure both on a company-wide and brand-by-brand basis. We further intend to map, analyze and redesign our purchasing and supply systems to reduce costs in our current operations and achieve profitability in future operations;

 
selectively add new premium brands to our portfolio. We intend to continue developing new brands and pursuing strategic relationships, joint ventures and acquisitions to selectively expand our premium brand portfolio, particularly by capitalizing on and expanding our already demonstrated partnering capabilities. Our criteria for new brands focuses on underserved areas of the beverage alcohol marketplace, while examining the potential for direct financial contribution to our company and the potential for future growth based on development and maturation of agency brands. We will evaluate future acquisitions and agency relationships on the basis of their potential to be immediately accretive and their potential contributions to our objectives of becoming profitable and further expanding our product offerings. We expect that future acquisitions, if consummated, would involve some combination of cash, debt and the issuance of our stock; and

 
cost containment. We have taken significant steps to reduce our costs. Even though we had a significant increase in selling, general and administrative expense, which was the direct result of the stock based compensation issued in connection with the Merger, during the year ended December 2009, the Company had a reduction in expenses relating to administrative, compensation and benefits, occupancy and warehousing, travel and entertainment, and permits. Efforts to reduce expenses further continue. In particular, all brand expenditures with the exception of Limoncello have been either curtailed or eliminated. This practice will continue until additional equity is raised for the Company.
 
Operations overview
 
We generate revenue through the sale of our products to our network of wholesale distributors or, in control states, state-owned agencies, and to retail outlets. In the U.S., our sales price per case includes excise tax and import duties, which are also reflected in a corresponding increase in our cost of sales. Most of our international sales are sold “in bond”, with the excise taxes paid by our customers upon shipment, thereby resulting in lower relative revenue as well as a lower relative cost of sales, although some of our United Kingdom sales are sold “tax paid”, as in the United States. The difference between sales and net sales principally reflects adjustments for various distributor incentives.

 
19

 

Our gross profit is determined by the prices at which we sell our products, our ability to control our cost of sales, the relative mix of our case sales by brand and geography and the impact of foreign currency fluctuations. Our cost of sales is principally driven by our cost of procurement, bottling and packaging, which differs by brand, as well as freight and warehousing costs. [We purchase certain products, such as the Limoncello and Scotch Whiskey, as finished goods. For other products, such as the planned Siragusa Vodka,, we will purchase the components, including the distilled spirits, bottles and packaging materials, and have arrangements with third parties for bottling and packaging. U.S. sales typically have a higher absolute gross margin than in other markets, as sales prices per case are generally higher in the U.S. than elsewhere, in addition, domestically sourced components do not have the disadvantage of a weak US dollar versus the cost of sourcing from the EEC.
 
Selling expense principally includes advertising and marketing expenditures and compensation paid to our executive officers and sales personnel. Our selling expense, as a percentage of sales and per case, is higher than that of our competitors because of our brand development costs, and level of marketing expenditures  versus our relatively small base of case sales and sales volumes. However, we believe that maintaining an infrastructure capable of supporting future growth is the correct long-term approach for us.
 
While we expect the absolute level of selling expense to increase in the coming years, we expect selling expense as a percentage of revenues and on a per case basis to decline, as our volumes expand and our sales team sells a larger number of brands.
 
General and administrative expense relates to corporate and administrative functions that support our operations and includes administrative payroll, occupancy and related expenses and professional services. We expect general and administrative expense in fiscal 2010 to decrease from fiscal 2009 primarily due to the reduction in stock based compensation and other expenses, as we continue to control core spending. We expect our general and administrative expense as a percentage of sales to decline due to economies of scale.
 
We expect to increase our case sales in the U.S. and internationally over the next several years through organic growth, and through the extension of our product line via line extensions, acquisitions and distribution agreements. We will seek to maintain liquidity and manage our working capital and overall capital resources during this period of anticipated growth to achieve our long-term objectives, although there is no assurance that we will be able to do so.
 
Our growth strategy is based upon partnering with other brands, acquiring smaller and emerging brands and growing existing brands. To identify potential partner and acquisition candidates we plan to rely on our management’s industry experience and our extensive network of industry contacts. We also plan to maintain and grow our U.S. and international distribution channels so that we are more attractive to spirits companies who are looking for a route to market for their products. With respect to foreign and small private and family-owned spirits brands, we will continue to be flexible and creative in the structure and form of our proposals and present an alternative to the larger spirits companies.
 
We intend to finance our brand acquisitions through a combination of our available cash resources, bank borrowings and, in appropriate circumstances, the further issuance of equity and/or debt securities. Acquiring additional brands could have a significant effect on our financial position, and could cause substantial fluctuations in our quarterly and yearly operating results. Additionally, the pursuit of acquisitions and other new business relationships may require significant management attention. We may not be able to successfully identify attractive acquisition candidates, obtain financing on favorable terms or complete these types of transactions in a timely manner and on terms acceptable to us, if at all.

CRITICAL ACCOUNTING POLICIES

The discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these consolidated financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates based on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

A summary of significant accounting policies is included in Note 2 to the audited consolidated financial statements for the year ended December 31, 2009. Management believes that the application of these policies on a consistent basis enables us to provide useful and reliable financial information about our Company's operating results and financial condition.
 
Revenue recognition
 
We recognize revenue from product sales when the product is shipped to a customer (generally a distributor), title and risk of loss has passed to the customer in accordance with the terms of sale (FOB shipping point or FOB destination) and collection is reasonably assured. We do not offer a right of return but will accept returns if we shipped the wrong product or wrong quantity. Revenue is not recognized on shipments to control states in the United States until such time as product is sold through to the retail channel.
 
Accounts receivable

The Company extends unsecured credit to its customers in the ordinary course of business but mitigates the associated risks by performing credit checks and actively pursuing past due accounts.  An allowance for doubtful accounts is established and recorded based on historical experience and the aging of the related accounts receivable.
 
Inventory valuation
Our inventory, consists of finished bottles of distilled spirits, cases of wine, and packaging. The inventory is valued at the lower of cost or market (first in first out method), using the weighted average cost method. We assess the valuation of our inventories and reduce the carrying value of those inventories that are obsolete or in excess of our forecasted usage to their estimated realizable value. We estimate the net realizable value of such inventories based on analyses and assumptions including, but not limited to, historical usage, future demand and market requirements. Reduction to the carrying value of inventories is recorded in cost of goods sold.

Stock-based awards
 
We follow current authoritative guidance regarding stock-based compensation, which requires all share-based payments, including grants of stock options, to be recognized in the income statement as an operating expense, based on their fair values on the date of grant. Stock based compensation for fiscal year 2009 and 2008 was $2,714,868 and $640,873, respectively. We used the Black-Scholes option-pricing model to estimate the fair value of options granted. The assumptions used in valuing the options granted during fiscal year 2009 and 2008 are included in note 2 to our consolidated financial statements.
 
Fair value of financial instruments
 
ASC 825, “Financial Instruments” (“ASC 825”), defines the fair value of a financial instrument as the amount at which the instrument could be exchanged in a current transaction between willing parties and requires disclosure of the fair value of certain financial instruments. Except for long term debt, we believe that there is no material difference between the fair value and the reported amounts of financial instruments in the balance sheets due to the short-term maturity of these instruments, or with respect to the debt, as compared to the current borrowing rates available to us .

 
20

 

Results of Operations

Results of Operations for the Year ended December 31, 2009 Compared to the Year ended December 31, 2008

The following table sets forth key components of our results of operations for the periods indicated, in dollars, and key components of our revenue for the period indicated, in dollars. The discussion following the table is based on these results.
 
Iconic Brands, Inc. and Subsidiary
Consolidated Statements of Operations

   
Year Ended
December 31,
 
   
2009
   
2008
 
Sales
  $ 773,555     $ 1,565,520  
                 
Cost of goods sold
    613,494       1,163,042  
                 
Gross profit
    160,061       402,478  
                 
Selling, general and administrative expenses:
               
Selling, marketing and promotion
    331,306       455,700  
Administrative compensation and benefits
    860,275       1,327,161  
Stock-based compensation issued in connection with merger
    2,272,108       -  
Professional fees
    692,062       492,492  
Occupancy and warehousing
    155,793       233,187  
Travel and entertainment
    115,787       227,670  
Office
    36,678       40,741  
Licenses and permits
    4,315       37,254  
Other
    40,764       39,979  
                 
Total
    4,509,088       2,854,184  
                 
Income (loss) from operations
    (4,349,027 )     (2,451,706 )
                 
Other income
    98,411       -  
Interest expense
    (656,818 )     (1,227,627 )
                 
Income (loss) before income taxes
    (4,907,434 )     (3,679,333 )
                 
Income taxes
    -       -  
                 
Net income (loss)
  $ (4,907,434 )   $ (3,679,333 )
                 
Net income (loss) per common share - basic and diluted (as restated - See note 11)
  $ (0.13 )   $ (0.13 )
                 
Weighted average number of common shares outstanding - basic and diluted (as restated - See Note 11)
    36,613,416       27,347,383  
 
 
21

 

Sales:

Sales decreased by $791,965, or 50.6%, from $1,565,520 for the prior year ended December 31, 2008 to $773,555 for the period year ended December 31, 2009.  The decrease in sales was a direct result of the Company inability to raise sufficient capital to market, promote and distribute it products. As a result of having limited funds available for working capital purposes, the Company shifted its focus and available resources from marketing, promoting and distributing the products of other manufacturers to marketing, promoting and distributing its celebrity branded products, such as the Danny DeVito’s Premium Limoncello, Glen Master Scotch,and its other organically developed brands.

 Cost of goods sold:

Cost of goods sold decreased by $549,548, or 47.2%, from $1,163,042 for the period ended December 31, 2008 to $613,494 for the period ended December 31, 2009. This decrease in COGS is consistent with the decrease in sales for the period as the Company shifts its focus and resources towards its celebrity and organically developed brands.
 
Gross profit:

Gross profit decreased by $242,417, or 60.2%, from $402,478 for the period ended December 31, 2008 to $160,061 for the period ended December 31, 2009 mainly due to the decrease in sales as the Company refocuses its resources to its celebrity and organically developed brands.

Selling, general and administrative expenses:

Selling general and administrative expenses for the years ended December 31, 2009 and 2008 were $4,509,088 and $2,854,184, respectively, an increase of $1,654,904, or 60.0%, primarily due to the increase in professional fees incurred in connection with financing activities and stock-based compensation in connection with the merger. Included in selling, general and administrative expenses are selling, marketing and promotion expenses in the amount of $331,306, which reflects a decrease of $124,394 for the period ended December 31, 2009 from $455,700 for the prior year ended;  administration, compensation and benefits which decreased to $860,275 for the period ended December 31, 2009 from $1,327,161 for the prior year ended; stock-based compensation of $2,272,108 for the period ended December 31, 2009 as compared to $640,873 for the prior year ended; professional fees which increased to $692,062 for the period ended December 31, 2009 from $492,492 for the prior year ended and were the result of expenses relating to the merger; occupancy and warehousing expense which decreased to $155,793 for the period ended December 31, 2009 from $233,187 for the prior year ended; travel and entertainment, which decreased from $115,787 for the period ended December 31, 2009 from $227,670 for the prior year ended and were the result of the reduction in executives’ travel schedules and the diminished opportunities to market and promote the Company’s products; office expenses decreased to $36,678 for the period ended December 31, 2009 from $37,254 for the prior year ended as a result of  implementing cost controls; license and permit significantly decrease during the period ended December 31, 2009 to 4,315 from $37,254 for the prior year ended, primarily because of the Company’s refocus in marketing its own organically branded products; and other expenses also increased marginally to $40,764 for the period ended December 31, 2009  from $39,797 for the prior year ended.

Income (loss) from Operations:

Loss from operations was $4,349,027 for the period ended December 31, 2009 and $2,451,706 for the prior year ended. We have implemented cost containment measures during the fiscal year 2009 and we are now focused on our celebrity and organically branded products and we expect growth of these products.  The 77.4% increase in the loss from operations for the period resulted from the decrease in sales and the increase in expenses as previously described, primarily resulting from stock based compensation in connection with the merger in the amount of $2,272,108.

Interest Expense:

Interest expense for the period ended December 31, 2009 and 2008 was $656,818 and $1,227,627, respectively, a decrease of $570,809, or 46.5%. The decrease in interest expense for the period was a result of a rate reset by our largest creditor, and by converting and exchanging our convertible debts for equity during the fiscal year 2009.

 
22

 

Net Income (loss):
 
Net loss was $4,907,434 for the period ended December 31, 2009, compared to $3,679,333 for the period ended December 31, 2008, an increase of $1,228,101, or 33.4%. The slight increase in the net loss for the period was a result of decreased sales, professional fees incurred relating to financing activities, and an interest rate reset by our largest creditor.

LIQUIDITY AND CAPITAL RESOURCES

Since our inception, we have incurred significant operating and net losses and have not generated positive cash flows from operations. For the year ended December 31, 2009, we had a net loss of $4,907,434, and used cash of $538,842 in operating activities. As of December 31, 2009, we had an accumulated deficit of $13,385,569.

On August 19, 2009, we completed a private placement offering in the aggregate amount of $500,000 from an accredited investor through the sale of (a) 1,000,000 shares of its common stock, par value $0.0001, with a per share purchase price of $0.50 per share; (b) a Class I Common Stock Purchase Warrant to purchase an aggregate of 100% of the number of shares of our common stock at an exercise price of $1.00 per share, exercisable for a period of five years; and (c) a Class J Common Stock Purchase Warrant to purchase an aggregate of 100% of the number of shares of our common stock at an exercise price of $1.50 per share, exercisable for a period of five years.

  On January 6 and 13, 2010, the Company issued a total of 200,000 shares of common stock, 100,000 five year warrants exercisable at $0.22 per share, and 100,000 five year warrants exercisable at $0.23 per share, along with two promissory notes in the amount of $110,000 each (one due March 31, 2010 and one due May 31, 2010), to Marvin Mermelstein in exchange for a $200,000 loan.  The fair value of the common stock ($45,000) and warrants ($33,930), along with the $20,000 discount, were recorded as debt discounts, which are being amortized over the terms of the notes as interest expense.  The warrants were valued using the Black-Scholes option pricing model and the following assumptions: risk free interest rates of 2.6% and 2.55%, volatility of 100%, and terms of five years.

Our primary uses of cash have been for selling and marketing expenses, employee compensation, new product development and working capital. The main sources of cash have been from the financing of purchase orders and the factoring of accounts receivable. In addition, we issued convertible notes and promissory notes to bridge the gap between our primary lender and our working capital requirements. All funds received have been expended in the furtherance of growing the business and establishing the brand portfolios. The following trends are reasonably likely to result in a material decrease in our liquidity over the near to long term:
 
 
 An increase in working capital requirements to finance higher level of inventories and accounts receivable,
 
 
 
 Addition of administrative and sales personnel as the business grows,
 
 
 
 Increases in advertising, public relations and sales promotions for existing and new brands as the company expands within existing markets or enters new markets,
 
 
 
 Development of new brands to complement our current celebrity portfolio, and
 
 
 
 The cost of being a public company and the continued increase in costs due to governmental compliance activities.
 
Cash flows
 
The following table summarizes our primary sources and uses of cash during the periods presented:
 
   
Years ended December 31,
 
   
2009
   
2008
 
Net cash provided by (used in):
           
Operating activities
  $ (538,842 )     (1,579,707 )
Investing activities
    5,150       0  
Financing activities
    556,911       1,547,013  
                 
Net (decrease) increase in cash and cash equivalents
  $ 12,919       (32,694 )
 
 
23

 

Net Cash Used in Operating Activities
 
A substantial portion of our available cash has been used to fund operating activities. In general, these cash funding requirements are based on operating losses, driven principally by our sizeable investment in selling and marketing, and general expenses. The business has incurred significant losses since inception.
 
For the year ended December 31, 2009, net cash used in operating activities was $(538,842), consisting primarily of losses from operations of $4,907,434, offset by a non-cash charge for stock-based compensation of $2,714,868, decreases in receivables of $229,896, decreases in prepaid expenses and other current assets of $3,042, and increases in accrued expenses of $932,923.
 
Net Cash Used in Investing Activities

For the year ended December 31, 2009 and 2008, net cash used in investing activities was $5,150 and $0, respectively.
 
Net Cash Provided by Financing Activities

For the year ended December 31, 2009, funds provided by financing activities amounted to $556,911 resulting from increases of debt.

We anticipate that we will need to make significant expenditures during the next 12 months, contingent upon raising capital.  These anticipated expenditures are for advertising, marketing, promotional items, overhead and working capital purposes. We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. We anticipate that we will require up to $7,500,000 for funding our plan of operations for the next twelve months, depending on revenues, if any, from operations.

By adjusting our operations and development to the level of capitalization, we believe we have sufficient capital resources to meet projected cash flow deficits.  However, if during that period or thereafter, we are not successful in generating sufficient liquidity from operations or in raising sufficient capital resources, on terms acceptable to us, this could have a material adverse effect on our business, results of operations liquidity and financial condition.

We will still need additional investments in order to continue operations to break even. We are seeking additional investments, but we cannot guarantee that we will be able to obtain such investments.  Financing transactions may include the issuance of equity or debt securities, obtaining credit facilities, or other financing mechanisms. However, the downturn in the U.S. stock and debt markets could make it more difficult to obtain financing through the issuance of equity or debt securities. Even if we are able to raise the funds required, it is possible that we could incur unexpected costs and expenses, fail to collect significant amounts owed to us, or experience unexpected cash requirements that would force us to seek alternative financing. Further, if we issue additional equity or debt securities, stockholders may experience additional dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of our common stock. If additional financing is not available or is not available on acceptable terms, we will have to curtail our operations.
 
 
24

 
DEBT

The Company’s total debts is in the amount of $2,578,008 for the year ended December 31, 2009, of which $175,000 is past due debt. The Company’s debts consist primarily of the following:
 
 
 
December 31,
 
 
December 31,
 
 
 
2009
 
 
2008
 
Due under Purchase Order Financing Agreement
 
$
-
 
 
$
2,937,177
 
Due Under Discount Factoring Agreement
 
 
85,887
 
 
 
55,741
 
Convertible notes, interest at 7% to 14%, due July 2, 2012 to July 2, 2013 – net of unamortized discounts of $52,328 and $328,875, respectively
 
 
160,172
 
 
 
766,750
 
Convertible debentures, interest at 9%, due December10, 2008 to January 23, 2009 – net of unamortized discounts of $0 and $525, respectively
 
 
-
 
 
 
104,475
 
Interim loan convertible promissory notes issued from July 22, 2008 to September 9, 2008, interest at 0%, due the earlier of (1) one year after the date of issuance or (2) completion of $3,000,000 minimum new private placement (in which case the notes were to be automatically converted into new units)
 
 
-
 
 
 
1,100,000
 
Promissory note, interest at 20%, due January 9, 2009 to January 29, 2009
 
 
100,000
 
 
 
100,000
 
Unsecured promissory note, interest at 7%, due in installments until June 10, 2011
 
 
334,523
 
 
 
-
 
Convertible promissory note, interest at 7%, due     September 13, 2014 – net of unamortized     discount of $77,595 and $0, respectively
 
 
22,405
 
 
 
-
 
 
Loans payable, interest at 0%, due on demand
    249,000       -  
Loan payable, interest at 12%, due January 14, 2010 – net of unamortized debt discount of $26,823 and $0, respectively
    73,177          
Convertible promissory notes, interest at 10%, due October 25, 2007 to November 27, 2007
    75,000       125,000  
Due Donald Chadwell (significant stockholder), interest at 0%, no repayment terms
    763,000       763,000  
Due Richard DeCicco (officer, director, and significant stockholder) and affiliates, interest at 0%, no repayment terms
    714,844       762,630  
Total
    2,578,008       6,714,773  
Less current portion of debt
    (803,064     (4,422,393
Long term debt
    1,774,944       2,292,380  
 
Pursuant to the Purchase Order Financing Agreement was dated January 22, 2007, Capstone Capital Group I, LLC (the “Secured Party provided advances of credit to the Company.  Among other things, the agreement provided for fees to the Secured Party equal to 2.5% for the first 30 days (or part thereof) that each advance was outstanding and 1.25% for every 14 days (or part thereof) that such advance remained outstanding. On June 10, 2009, the Company entered into a termination agreement with Capstone (the “Termination Agreement”) whereby Capstone agreed to forgive the $2,833,205 balance owed it under the Purchase Order Financing Agreement in exchange for: (i) a $500,000 7% unsecured promissory note (the “Promissory Note”); (ii) 1,000,000 shares of Common Stock; (iii) $1,833,205 worth of Series B Preferred Stock; and (iv) a 3-year warrant to purchase up to 1,000,000 shares of Common Stock at an exercise price of $0.50 per share.  The Promissory Note is payable in 24 monthly installments of $10,000 commencing July 10, 2009, $100,000 on or before June 10, 2010, and the remaining $160,000 on or before June 10, 2011.  If the Company closes a financing prior to maturity of the Promissory Note, up to 50% of the proceeds are to be used to prepay the remaining balance of the Promissory Note.

Pursuant to the Discount Factoring Agreement was dated January 22, 2007, Capstone Business Credit, LLC (the “Factor”) provided financing to certain Company accounts.  Among other things, the agreement provides for commissions to the Factor equal to 2% for the first 30 days (or part thereof) that each such account receivable is outstanding and 1% for every 14 days (or part thereof) thereafter that such account receivable remains outstanding.

 
25

 

Fees and commissions charged pursuant to the Purchase Order Financing Agreement and the Discount Factoring Agreement are included in interest expense for the period, in the amount of $656,818.

The $387,500 total face value of convertible notes outstanding at September 30, 2009 are convertible into shares of the Company’s common stock at a price of $0.50 per share.

Accrued interest payable on debt (included in accrued expenses and other current liabilities in the amount of $1,500,652 consisted of:

 
 
December 31,
 
 
December 31,
 
 
 
2009
 
 
2008
 
Convertible notes, interest at 7%
 
$
56,651
 
 
$
174,513
 
Convertible debentures, interest at 9%
 
 
-
 
 
 
4,744
 
Promissory note, interest at 20%
 
 
10,082
 
 
 
1,973
 
Convertible promissory notes, interest at 10%
 
 
24,767
 
 
 
36,031
 
Total
 
$
91,500
 
 
$
217,26
 

Obligations and commitments

Rental Agreements – The Company occupied its facilities in Freeport, New York up until March 2009 under a month to month agreement at a monthly rent of $14,350.  In March 2009, the Company moved its facilities to Lindenhurst, New York pursuant to a three year lease agreement providing for annual rentals ranging from $85,100 to $90,283.  Provided certain conditions are met, the Company has an option to renew the lease for an additional two years at annual rentals ranging from $92,991 to $95,781.
 
For the years ended December 31, 2009 and 2008, rent expense was $117,329 and $171,776, respectively.
 
License Agreement – On April 26, 2007 and as amended November 1, 2007, the Company entered into an exclusive License Agreement with Seven Cellos, LLC (“DDV”), pursuant to which the Company was granted a limited license of certain rights in and to Danny DeVito’s name, likeness and biography for use by the Company in connection with the Danny DeVito Premium Limoncello brand.  The term of the Agreement continues through perpetuity unless the agreement is terminated.  In consideration for the license, the Company agreed to pay royalties as follows: (a) 5% of Net Profits (as defined) to Behr Abrahamson & Kaller, LLP (“BAK”), (b) a payment of 50% of the remaining Net Profits to DDV after the payment described above; and (c) a payment of 2% of Net Profits to Sichenzia Ross Friedman Ference LLP after payment of 50% of Net Profits to DDV.
 
 Danny DeVito agreed to use reasonable efforts to be available for a reasonable number of promotional appearances during each consecutive 12 month period, the duration of which shall not exceed 2 days.  Pursuant to the agreement, Danny DeVito granted the Company a right of first refusal for a period of 5 years to license any other liquor, spirit or alcoholic beverage which Danny DeVito may determine to endorse or develop.  A condition precedent to Danny DeVito’s performance under the agreement are subject to the Company applying for a trademark for the brand name “Danny DeVito’s Premium Limoncello” with Danny DeVito being designated as 50% co-owner of such trademark.  The Company registered this trademark with the U.S. Patent and Trademark Office (trademark application number 77152934).
 
For the years ended December 31, 2009 and 2008, the Company calculated cumulative “Net Profits” from the brand to be negative and thus did not pay or accrue any royalty expense under the License Agreement .

 
26

 

Merchandising License Agreement - On June 12, 2009, Iconic Imports, Inc., the wholly-owned subsidiary of the Company, entered into a merchandising license agreement (the “License Agreement”) with Paramount Licensing Inc., (“PLI”) granting Iconic Imports the non-exclusive right to use the title of the theatrical motion picture “The Godfather” in connection with the development, importation, marketing, and distribution of an Italian organic vodka and Scotch whiskey throughout the United States. Under the terms of the License Agreement, which has a term of 5 years ending on June 30, 2014 and may be extended to June 30, 2019 upon certain conditions unless it is sooner terminated, the Company agreed to pay PLI a royalty fee of five percent (5%) and guarantee a total of $400,000 in royalties due as follows; (1) $60,000 as an advance payment due upon signing of the License Agreement, (2) $100,000 due on or before November 1, 2010, (3) $100,000 due on or before November 1, 2011, and (4) $140,000 due on or before November 1, 2012. In addition, PLI was granted warrants to purchase shares of the Company’s common stock in substantially the same form as other warrants previously issued, which is (a) a five-year warrant to purchase 1,000,000 shares of our common stock at an exercise price of $1.00 per share; and (b) a five-year warrant to purchase 1,333,334 shares of our common stock at an exercise price of $1.50 per share. On August 12, 2009, the Company paid $60,000 to PLI as the advance royalty due under the License Agreement. The License Agreement became effective on this date as the advance payment was a condition precedent to the effectiveness of the License Agreement.
 
  At March 31, 2010, the Company has not yet commenced sales of the product named “The Godfather”. For the year ended December 31, 2009, the Company expensed $40,000 (included in selling, marketing and promotion expenses in the consolidated statement of operations) to provide for the ratable accrual of the $400,000 minimum royalties over 5 year term of the License Agreement.
 
  Employment Agreement with chief executive officer - On January 23, 2008, the Company entered into an employment agreement with its chief executive officer Richard DeCicco.  The agreement provides for a term of 5 years, commencing on January 1, 2008.  The term can be extended by a written agreement of the parties.  The agreement provides for annual compensation ranging from $265,000 to $350,000.  In addition, if the Company enters into an agreement and further sells any brand in the Company’s portfolio, Mr. DeCicco will receive 5% of such sale.  Mr. DeCicco is also entitled to incentive bonus compensation, stock and/or options in accordance with Company policies established by the Board of Directors.  The agreement provides for the grant of a non-qualified ten year option to purchase up to 1,000,000 shares of common stock of the Company at an exercise price which shall represent a discount to the market price. Mr. DeCicco has the right to terminate the agreement upon 60 days notice to the Company for any reason.  Pursuant to the terms of the agreement, if Mr. DeCicco is absent from work because of illness or incapacity cumulatively for more than 2 months in addition to vacation time in any calendar year, the Company may terminate the agreement upon 30 days written notice.  The agreement also provides that the agreement may be terminated upon 90 days notice to Mr. DeCicco if: (A) there is a sale of substantially all of the Company’s assets to a single purchaser or group of associated purchasers; (B) there is a sale, exchange or disposition of 50% of the outstanding shares of the Company’s outstanding stock; (C) the Company terminates its business or liquidates its assets; or (D) there is a merger or consolidation of the Company in which the Company’s shareholders receive less than 50% of the outstanding voting shares of the new or continuing corporation. Mr. DeCicco shall be entitled to severance pay in the amount of 2 years compensation and medical and other benefits in the event of a termination of the agreement under certain circumstances
 
  Employment agreement with chief financial officer - On October 1, 2007, the Company entered into an employment agreement with its chief financial officer William Blacker.  The agreement provides for a term of 3 years, commencing on October 1, 2007.  The term can be extended by a written agreement of the parties.  The Company agreed to issue options to purchase shares of its common stock to Mr. Blacker if and when the common stock becomes publicly traded, as follows: (A) upon execution of the agreement, 100,000 options at an exercise price of $0.05 per share; (B) on October 1, 2008, 100,000 options at an exercise price of $0.15 per share; and (C) on October 1, 2009, 100,000 options at an exercise price of $.75 per share.  Pursuant to the terms of the agreement, Mr. Blacker is to receive an annual salary of $150,000.  Mr. Blacker has the right to terminate the agreement upon 60 days notice to the Company for any reason.  The agreement further provides that if the agreement is terminated for any reason other than willful malfeasance by Mr. Blacker, Mr. Blacker shall be entitled to receive severance pay in the amount of 6 months or the balance of the agreement’s term of existence, whichever is greater, and shall receive all benefits under the agreement. The $16,850 estimated fair value of the 300,000 options (using the Black-Scholes option pricing model and the following assumptions: $0.10 stock price, 4% risk free interest rate, 100% volatility, and term of 3.5 years) is being amortized over the 3 year term of the employment agreement as compensation and benefits.
 
  Legal proceedings – The Company is party to a variety of legal proceedings that arise in the normal course of business.  We accrue for these items as losses become probable and can be reasonably estimated.  While the results of these legal proceedings cannot be predicted with certainty, management believes that the final outcome of these proceedings will not have a material adverse effect on the Company’s consolidated results of operations or financial position.
 
Impact of Inflation
 
We expect to be able to pass inflationary increases for raw materials and other costs on to our customers through price increases, as required, and do not expect inflation to be a significant factor in our business.


Seasonality
 
Although our operating history is limited, we do not believe our products are seasonal.
 
OFF-BALANCE SHEET ARRANGEMENTS
 
There are no off-balance sheet arrangements between us and any other entity that have, or are reasonably likely to have, a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to stockholders.
 
CRITICAL ACCOUNTING POLICIES
 
The discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these consolidated financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates based on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
 
A summary of significant accounting policies is included in Note 2 to the audited consolidated financial statements for the year ended December 31, 2009. Management believes that the application of these policies on a consistent basis enables us to provide useful and reliable financial information about our Company's operating results and financial condition.
 
Code of Ethics
 
We currently do not have a code of ethics that applies to our officers, employees and directors, including our Chief Executive Officer and senior executives, however, we intend to adopt one in the near future.
 
Conflicts of Interest
 
Certain potential conflicts of interest are inherent in the relationships between our officers and directors, and us.
 
From time to time, one or more of our affiliates may form or hold an ownership interest in and/or manage other businesses both related and unrelated to the type of business that we own and operate.  These persons expect to continue to form, hold an ownership interest in and/or manage additional other businesses which may compete with ours with respect to operations, including financing and marketing, management time and services and potential customers.  These activities may give rise to conflicts between or among the interests of us and other businesses with which our affiliates are associated.  Our affiliates are in no way prohibited from undertaking such activities, and neither we nor our shareholders will have any right to require participation in such other activities.


Further, because we intend to transact business with some of our officers, directors and affiliates, as well as with firms in which some of our officers, directors or affiliates have a material interest, potential conflicts may arise between the respective interests of us and these related persons or entities.  We believe that such transactions will be effected on terms at least as favorable to us as those available from unrelated third parties.
 
With respect to transactions involving real or apparent conflicts of interest, we have adopted policies and procedures which require that: (i) the fact of the relationship or interest giving rise to the potential conflict be disclosed or known to the directors who authorize or approve the transaction prior to such authorization or approval, (ii) the transaction be approved by a majority of our disinterested outside directors, and (iii) the transaction be fair and reasonable to us at the time it is authorized or approved by our directors.
 
QUANTITIATIVE AND QUALITATIVE DISCLOUSURES ABOUT MARKET RISK
 
The Company qualifies as a smaller reporting company, as defined by Rule 229.10(f) and as a result it need not comply with the requirements of this Item.

 
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
 
ICONIC BRANDS, INC.
(A DEVELOPMENT STAGE COMPANY)
 
CONTENTS
 
PAGE
F-1
REPORT OF INDEPENDEDNT REGISTERED PUBLIC ACCOUNTING FIRM
 
 
 
PAGE
F-2
BALANCE SHEETS AS OF DECEMBER 31, 2009 AND 2008
 
 
 
PAGE
F-3
STATEMENTS OF OPERATIONS FOR THE YEARS ENDED DECEMBER 31, 2009 AND 2008 AND FOR THE PERIOD FROM OCTOBER 21, 2005 (INCEPTION) TO DECEMBER 31, 2009
 
 
 
PAGE
F-4
STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIENCY) FOR THE PERIOD FROM OCTOBER 21, 2005 (INCEPTION) TO DECEMBER 31, 2009
 
 
 
PAGE
F-5
STATEMENTS OF CASH FLOWS FOR THE YEARS ENDED DECEMBER 31, 2009 AND 2008 AND FOR THE PERIOD FROM OCTOBER 21, 2005 (INCEPTION) TO DECEMBER 31, 2009
 
 
 
PAGES
F-6 - F-22
NOTES TO FINANCIAL STATEMENTS


 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
 
To the Board of Directors and Stockholders of Iconic Brands, Inc.
 
I have audited the accompanying consolidated balance sheets of Iconic Brands, Inc. and Subsidiary (the “Company”) as of December 31, 2009 and 2008, and the related consolidated statements of operations, changes in stockholders’ equity (deficiency), and cash flows for the years then ended. These financial statements are the responsibility of the Company’s management. My responsibility is to express an opinion on these financial statements based on my audits.
 
I conducted my audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that I plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. I believe that my audits provide a reasonable basis for my opinion.
 
In my opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Iconic Brands, Inc. and Subsidiary as of December 31, 2009 and 2008 and the results of their operations and cash flows for the years then ended in conformity with accounting principles generally accepted in the United States.
 
The accompanying financial statements referred to above have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the consolidated financial statements, the Company’s present financial situation raises substantial doubt about its ability to continue as a going concern. Management’s plans in regard to this matter are also described in Note 2. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 
As discussed in Note 11 to the consolidated financial statements, the Company restated its consolidated financial statements for the years ended December 31, 2009 and 2008.
 
 
 
/s/ Michael T. Studer CPA P.C.
 
 
 
Michael T. Studer CPA P.C.
 
 
Freeport, New York
 
April 14, 2010 (except for the matters discussed in Note 11 to the consolidated financial statements, as to which the date is January 12, 2011)

 
Iconic Brands, Inc. and Subsidiary
Consolidated Balance Sheets
 
   
December 31,
   
December 31,
 
   
2009
   
2008
 
             
Assets
           
             
Current assets:
           
Cash and cash equivalents
  $ 23,889     $ 10,970  
Accounts receivable, net of allowance for doubtful accounts of $ 35,000  and $35,000, respectively
    254,268       484,164  
Inventories
    393,811       738,507  
Prepaid expenses and other current assets
    391,140       595,769  
                 
Total current assets
    1,063,108       1,829,410  
                 
Property, plant and equipment, net
    7,273       6,294  
                 
Restricted cash and cash equivalents
    75,000       100,000  
                 
Total assets
  $ 1,145,381     $ 1,935,704  
                 
Liabilities and Stockholders' Equity (Deficiency)
               
                 
Current liabilities:
               
Current portion of debt
  $ 803,064     $ 4,422,393  
Accounts payable
    1,290,680       1,481,916  
Accrued expenses and other current liabilities
    1,500,652       938,494  
                 
Total current liabilities
    3,594,396       6,842,803  
                 
Long term debt
    1,774,944       2,292,380  
                 
Series B preferred stock, $2.00 per share stated value; designated 1,000,000 shares, issued and outstanding 916,603 and 0 shares, respectively - an equity security with characteristics of a liability (as restated in 2009 - See Note 11)
    1,833,206       -  
                 
Total liabilities
    7,202,546       9,135,183  
                 
Stockholders' equity (deficiency):
               
Preferred stock, $.00001 par value; authorized 100,000,000 shares:
               
Series A, designated 1 share, issued and outstanding 1 and 0 shares, respectively
    1       -  
Common stock, $.00001 par value; authorized 100,000,000 shares, issued and outstanding 44,810,411 and 24,909 shares, respectively
    448       -  
Additional paid-in capital
    7,327,955       1,278,656  
Accumulated deficit
    (13,385,569 )     (8,478,135 )
                 
Total stockholders' equity (deficiency) (as restated in 2009 - See Note 11)
    (6,057,165 ) )     (7,199,479 )
                 
Total liabilities and stockholders' equity (deficiency)
  $ 1,145,381     $ 1,935,704  
 
See accompanying notes to financial statements

 
Iconic Brands, Inc. and Subsidiary
Consolidated Statements of Operations
 
   
Year Ended
 
   
December 31,
 
   
2009
   
2008
 
             
Sales
  $ 773,555     $ 1,565,520  
                 
Cost of goods sold
    613,494       1,163,042  
                 
Gross profit
    160,061       402,478  
                 
Selling, general and administrative expenses:
               
Selling, marketing and promotion
    331,306       455,700  
Administrative compensation and benefits
    860,275       1,327,161  
Stock-based compensation issued in connection with merger
    2,272,108       -  
Professional fees
    692,062       492,492  
Occupancy and warehousing
    155,793       233,187  
Travel and entertainment
    115,787       227,670  
Office
    36,678       40,741  
Licenses and permits
    4,315       37,254  
Other
    40,764       39,979  
                 
Total
    4,509,088       2,854,184  
                 
Income (loss) from operations
    (4,349,027 )     (2,451,706 )
                 
Other income
    98,411       -  
Interest expense
    (656,818 )     (1,227,627 )
                 
Income (loss) before income taxes
    (4,907,434 )     (3,679,333 )
                 
Income taxes
    -       -  
                 
Net income (loss)
  $ (4,907,434 )   $ (3,679,333 )
                 
Net income (loss) per common share - basic and diluted (as restated - See Note 11)
  $ (0.13 )   $ (0.13 )
                 
Weighted average number of common shares outstanding - basic and diluted (as restated - See Note 11)
    36,613,416       27,347,383  
 
See accompanying notes to financial statements

 
Iconic Brands, Inc. and Subsidiary
Consolidated Statements of Changes in Stockholders' Equity (Deficiency)
 
   
Series A Preferred Stock,
$0.00001 par value
   
Common Stock,
$0.00001 par value
                   
   
Shares
   
Amount
   
Shares
   
Amount
   
Additional Paid-in Capital
   
Accumulated Deficit
   
Total
 
Balance, December 31, 2007
    -     $ -       16,336     $ -     $ 395,593     $ (4,798,802 )   $ (4,403,209 )
                                                         
Shares issued for services
    -       -       8,573       -       825,596       -       825,596  
                                                         
Fair value of warrants included in sales of Units
    -       -       -       -       33,779       -       33,779  
                                                         
Stock options and warrants Compensation expense
    -       -       -       -       23,688       -       23,688  
                                                         
Net loss
    -       -       -       -       -       (3,679,333 )     (3,679,333 )
                                                         
Balance, December 31, 2008
    -       -       24,909       -       1,278,656       (8,478,135 )     (7,199,479 )
                                                         
Issuance of stock to management and employees on June 10, 2009
    1       1       19,634,112       196       2,063,214       -       2,063,411  
                                                         
Issuance of stock to Danny DeVito and affiliates on June 10, 2009
    -       -       2,086,973       21       208,676       -       208,697  
                                                         
Issuance of stock to Note holders on June 10, 2009 in satisfaction of debt and accrued interest ( as restated in 2009 - See Note 11)
    -       -       4,606,307       46       2,303,108       -       2,303,154  
                                                         
Issuance of stock to Capstone on June 10, 2009 in connection with Termination Agreement
    -       -       1,000,000       10       499,990       -       500,000  
                                                         
Acquisition of Harbrew Imports, Ltd. on June 10, 2009
    -       -       15,158,000       152       (152 )     -       -  
                                                         
Issuance of stock to Note holders in July and August 2009 in satisfaction of debt and accrued interest.
    -       -       300,110       3       150,644       -       150,647  
                                                         
Sale of Units at $.50 per unit on August 19,2009, less placement costs of $55,000
    -       -       1,000,000       10       444,990       -       445,000  
                                                         
Fair value of warrants included in sale of convertible promissory note in August 2009
    -       -       -       -       82,440       -       82,440  
                                                         
Issuance of stock to consultant in October 2009
    -       -       1,000,000       10       199,990       -       200,000  
                                                         
Fair value of reduction of exercise price of warrants in connection with debt financing in December 2009
    -       -       -       -       61,310       -       61,310  
                                                         
Stock options and warrants compensation expense
    -       -       -       -       35,089       -       35,089  
                                                         
Net loss
    -       -       -       -       -       (4,907,434 )     (4,907,434 )
                                                         
Balance December 31, 2009 (as restated - See Note 11)
    1     $ 1       44,810,411     $ 448     $ 7,327,955     $ (13,385,569 )   $ (6,057,165 )
 
See accompanying notes to financial statements


 
Iconic Brands, Inc. and Subsidiary
Consolidated Statements of Cash Flows
 
   
Year Ended
 
   
December 31,
 
   
2009
   
2008
 
             
Cash flows from operating activities
           
Net Income (loss)
  $ (4,907,434 )   $ (3,679,333 )
Adjustments to reconcile net income (loss) to net cash provided by (used in)operating activities:
               
Depreciation
    4,171       700  
Amortization of debt discounts charged to interest expense
    311,316       89,935  
Stock-based compensation
    2,714,868       640,873  
Changes in operating assets and liabilities:
               
Accounts receivable, net
    229,896       7,116  
Inventories
    344,696       580,919  
Prepaid expenses and other current assets
    (3,042 )     (76,952 )
Restricted cash and cash equivalents
    25,000       8,785  
Accounts payable
    (191,236 )     236,276  
Accrued expenses and other current liabilities
    932,923       611,974  
                 
Net cash provided by (used in)operating activities
    (538,842 )     (1,579,707 )
                 
Cash flows from investing activities:
               
Property, plant and equipment additions
    (5,150 )     -  
                 
Cash flows from financing activities:
               
Increases in debt, net
    449,000       1,600,975  
Repayment of debt
    (337,089 )     (53,962 )
Sale of units of common stock and warrants, net of placement costs
    445,000       -  
                 
Net cash provided by (used in) financing activities
    556,911       1,547,013  
                 
Increase (decrease) in cash and cash equivalents
    12,919       (32,694 )
                 
Cash and cash equivalents, beginning of period
    10,970       43,664  
                 
Cash and cash equivalents, end of period
  $ 23,889     $ 10,970  
                 
Supplemental disclosures of cash flow information:
               
                 
Interest paid
  $ 264,621     $ 961,641  
                 
Income taxes paid
  $ -     $ -  
                 
Non-cash financing activities:
               
Shares of common stock issued to noteholders in satisfaction of debt and accrued interest
  $ 2,453,801     $ -  
Securities issued to Capstone in connection with Termination Agreement and satisfaction of debt:
               
Unsecured promissory note
  $ 500,000     $ -  
Series B preferred stock
  1,833,206     $ -  
Common stock
  $ 500,000     $ -  
                 
Total
  $ 2,833,206     $ -  
 
See accompanying notes to financial statements

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
 
1.  ORGANIZATION AND NATURE OF BUSINESS
 
Iconic Brands, Inc., formerly Paw Spa, Inc. (“Iconic Brands”), was incorporated in the State of Nevada on October 21, 2005. Our plan was to provide mobile grooming and spa services for cats and dogs. Our services were going to include bathing, hair cutting and styling, brushing/combing, flea and tick treatments, nail maintenance and beautification, ear cleaning, teeth cleaning, hot oil treatments, and massage. We did not have any business operations and failed to generate any revenues.  We abandoned this business, as we lacked sufficient capital resources.  On June 10, 2009, the Company acquired Harbrew Imports, Ltd. (“Harbrew New York”), a New York corporation incorporated on September 8, 1999 which was a wholly owned subsidiary of Harbrew Imports, Ltd. Corp. (“Harbrew Florida”), a Florida corporation incorporated on January 4, 2007.  On the Closing Date, pursuant to the terms of the Merger Agreement, the Company issued to the designees of Harbrew New York 27,352,301 shares of our Common Stock at the Closing, or approximately 64% of the 42,510,301 shares outstanding subsequent to the merger.  After the merger, Harbrew New York continued as the surviving company under the laws of the state of New York and became the wholly owned subsidiary of the Company.
 
In anticipation of the merger between Iconic Brands, Inc. and Harbrew New York, on May 1, 2009 the Board of Directors and a majority of shareholders of Harbrew New York approved the amendment of its Articles of Incorporation changing its name to Iconic Imports, Inc. (“Iconic Imports”). On June 22, 2009, this action was filed with the New York State Department of State.
 
Prior to the merger on June 10, 2009, Iconic Brands had no assets, liabilities, or business operations.  Accordingly, the merger has been treated for accounting purposes as a recapitalization by the accounting acquirer Harbrew New York/Iconic Imports and the financial statements reflect the assets, liabilities, and operations of Harbrew New York/Iconic Imports from its inception on September 8, 1999 to June 10, 2009 and are combined with Iconic Brands thereafter.  Iconic Brands and its wholly-owned subsidiary Harbrew New York/Iconic Imports are hereafter referred to as the “Company”.
 
The Company is a brand owner of self-developed alcoholic beverages.  Furthermore, the Company imports, markets and sells these beverages throughout the United States and globally.
 
Effective June 10, 2009, prior to the merger, Harbrew Florida effected a 1-for-1,000 reverse stock split of its common stock, reducing the issued and outstanding shares of common stock from 24,592,160 to 24,909, which includes a total of 317 shares resulting from the rounding of fractional shares.  All share information has been retroactively adjusted to reflect this reverse stock split.

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
(a)  Basis of Presentation
 
The financial statements have been prepared on a “going concern” basis, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. However, as of December 31, 2009, the Company had negative working capital of $2,531,288 and a stockholders’ deficiency of $6,057,165. Further, from inception to December 31, 2009, the Company incurred losses of $13,385,569. These factors create substantial doubt as to the Company’s ability to continue as a going concern. The Company plans to improve its financial condition as recently launched products mature and brand awareness increases, thereby increasing the profitability of its operations. Additionally, the Company intends to obtain new financing which will primarily be used to market and promote Danny DeVito’s Premium Limoncello and other new products. However, there is no assurance that the Company will be successful in accomplishing these objectives. The financial statements do not include any adjustments that might be necessary should the Company be unable to continue as a going concern.
 
(b)  Use of Estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements and the reported amounts of revenues and expenses during the reporting periods.  Actual results could differ from those estimates.
 
(c) Fair Value of Financial Instruments
 
The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, net of allowance for doubtful accounts, current portion of debt, accounts payable, accrued expenses and other current liabilities, and long term debt.  Except for long term debt, the fair value of these financial instruments approximate their carrying amounts reported in the balance sheets due to their short term maturity.
 
(d) Cash and Cash Equivalents
 
The Company considers all liquid investments purchased with original maturities of three months or less to be cash equivalents.

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
(e)  Accounts Receivable, Net of Allowance for Doubtful Accounts
 
The Company extends unsecured credit to its customers in the ordinary course of business but mitigates the associated risks by performing credit checks and actively pursuing past due accounts.  An allowance for doubtful accounts is established and recorded based on historical experience and the aging of the related accounts receivable.
 
(f) Inventories
 
Inventories are stated at the lower of cost (first-in, first-out method) or market, with due consideration given to obsolescence and to slow moving items.
 
(g) Property, Plant, and Equipment, Net
 
Property, plant, and equipment, net, is stated at cost less accumulated depreciation.  Depreciation is calculated using the straight-line method over the estimated useful lives of the respective assets.
 
(h)  Revenue Recognition
 
Revenue from product sales is recognized when all of the following criteria are met: (1) persuasive evidence of an arrangement exists, (2) the price is fixed or determinable, (3) collectibility is reasonably assured, and (4) delivery has occurred.  Persuasive evidence of an arrangement and fixed price criteria are satisfied through purchase orders.  Collectibility criteria is satisfied through credit approvals.  Delivery criteria is satisfied when the products are shipped to a customer and title and risk of loss pass to the customer in accordance with the terms of sale.  The Company has no obligation to accept the return of products sold other than for replacement of damaged products.  Other than quantity price discounts negotiated with customers prior to billing and delivery (which are reflected as a reduction in sales), the Company does not offer any sales incentives or other rebate arrangements to customers.
 
(i) Shipping and Handling Costs
 
Shipping and handling costs are reported as selling, general and administrative expenses in the accompanying statements of operations.  Shipping costs, which are included in selling, marketing and promotion expenses, were $8,000 and $51,493 for the years ended December 31, 2009 and 2008, respectively.  Handling costs, which primarily represents warehousing costs and are included in occupancy and warehousing expenses, were $7,368 and $15,832 for the years ended December 31, 2009 and 2008, respectively.

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
(j) Advertising
 
Advertising costs are expensed as incurred and are included in selling, marketing, and promotion expense.  For the years ended December 31, 2009 and 2008, advertising expenses were $0 and $24,500, respectively.
 
(k) Stock-Based Compensation
 
Stock-based compensation is accounted for at fair value in accordance with Accounting Standards Codification (“ASC”) Topic 718, “Compensation- Stock Compensation”.  For the years ended December 31, 2009 and 2008, stock-based compensation totaled $2,714,868 and $640,873, respectively.  These amounts consist of stock-based compensation given to Company officers and consulting firms, which are included in administrative compensation and benefits and professional fees, respectively.
 
(l) Foreign Currency Transactions
 
Gains and losses arising on settlement of foreign currency denominated transactions or balances are included in other selling, general and administrative expenses.  For the years ended December 31, 2009 and 2008, foreign currency transaction losses were $0.
 
(m) Income Taxes
 
Income taxes are accounted for under the assets and liability method.  Current income taxes are provided in accordance with the laws of the respective taxing authorities.  Deferred income taxes are provided for the estimated future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards.   Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences are expected to be recovered or settled.  Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is not more likely than not that some portion or all of the deferred tax assets will be realized.
 
(n) Net Income (Loss) per Share
 
Basic net income (loss) per common share is computed on the basis of the weighted average   number of common shares outstanding during the period.
 
Diluted net income (loss) per share is computed on the basis of the weighted average number of common shares and dilutive securities (such as stock options and convertible securities) outstanding.  Dilutive securities having an anti-dilutive effect on diluted net income (loss) per share are excluded from the calculation.

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
 
(o) Recently Issued Accounting Pronouncements
 
Certain accounting pronouncements have been issued by the FASB and other standard setting organizations which are not yet effective and have not yet been adopted by the Company.  The impact on the Company’s financial position and results of operations from adoption of these standards is not expected to be material.
 
3.  INVENTORIES
 
Inventories consist of:
 
 
 
December 31,
 
 
December 31,
 
 
 
2009
 
 
2008
 
Danny De Vito's Premium Limoncello ( Liqueur) brand
 
$
13,626
 
 
$
192,898
 
Hot Irishman (Irish coffee) brand
 
 
125,718
 
 
 
127,693
 
Glen Master (scotch) brand
 
 
108,470
 
 
 
119,351
 
George Vesselle (champagne) brand
 
 
75,110
 
 
 
80,604
 
Other
 
 
145,013
 
 
 
217,961
 
 
 
 
 
 
 
 
 
 
Subtotal
 
 
467,937
 
 
 
738,507
 
 
 
 
 
 
 
 
 
 
Reserve for obsolete and slow moving items
 
 
(74,126
)
 
 
-
 
 
 
 
 
 
 
 
 
 
Total
 
$
393,811
 
 
$
738,507
 
 
4.  PREPAID EXPENSES AND OTHER CURRENT ASSETS
 
Prepaid expenses and other current assets consist of:
 
 
 
December 31,
 
 
December 31,
 
 
 
2009
 
 
2008
 
Prepaid inventory purchases
 
$
297,684
 
 
$
369,820
 
Prepaid stock compensation issued to consultants
 
 
-
 
 
 
208,411
 
Royalty advance
 
 
60,000
 
 
 
-
 
Other
 
 
33,456
 
 
 
17,538
 
Total
 
$
391,140
 
 
$
595,769
 

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
5.  PROPERTY, PLANT AND EQUIPMENT, NET
 
Property, plant and equipment, net, consist of:
 
 
 
December 31,
 
 
December 31,
 
 
 
2009
 
 
2008
 
Vehicles
 
$
126,295
 
 
$
126,295
 
Office and warehouse equipment
 
 
20,853
 
 
 
15,711
 
Total
 
 
147,148
 
 
 
142,006
 
Accumulated depreciation
 
 
(139,875
)
 
 
(135,712
)
Net
 
$
7,273
 
 
$
6,294
 
 
6.  DEBT
 
Debt consists of:
 
   
December 31,
   
December 31,
 
   
2009
   
2008
 
Due under Purchase Order Financing Agreement
 
$
-
   
$
2,937,177
 
Due Under Discount Factoring Agreement
   
85,887
     
55,741
 
Convertible notes, interest at 7% to 14%, due July 2, 2012 to July 2, 2013 – net of unamortized discounts of $52,328 and $328,875, respectively
   
160,172
     
766,750
 
Convertible debentures, interest at 9%, due December10, 2008 to January 23, 2009 – net of unamortized discounts of $0 and $525, respectively
   
-
     
104,475
 
Interim loan convertible promissory notes issued from July 22, 2008 to September 9, 2008, interest at 0%, due the earlier of (1) one year after the date of issuance or (2) completion of $3,000,000 minimum new private placement (in which case the notes were to be automatically converted into new units)
   
-
     
1,100,000
 
Promissory note, interest at 20%, due January 9, 2009 to January 29, 2009
   
100,000
     
100,000
 
Unsecured promissory note, interest at 7%, due in installments until June 10, 2011
   
334,523
     
-
 
Convertible promissory note, interest at 7%, due September 13, 2014 – net of unamortized discount of $77,595 and $0, respectively
   
22,405
     
-
 
Loans payable, interest at 0%, due on demand
   
249,000
     
-
 
Loan payable, interest at 12%, due January 14, 2010 – net of unamortized debt discount of $26,823 and $0, respectively
   
73,177
     
-
 
Convertible promissory notes, interest at 10%, due October 25, 2007 to November 27, 2007
   
75,000
     
125,000
 
Due Donald Chadwell (significant stockholder), interest at 0%, no repayment terms
   
763,000
     
763,000
 
Due Richard DeCicco (officer, director, and significant stockholder) and affiliates, interest at 0%, no repayment terms
   
714,844
     
762,630
 
Total
   
2,578,008
     
6,714,773
 
Less current portion of debt
   
(803,064
)
   
(4,422,393
)
Long term debt
 
$
1,774,944
   
$
2,292,380
 

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
At December 31, 2009, debt  is due as follows:
 
Past due
  $ 175,000  
2010
    654,887  
2011
    114,523  
2012
    200,000  
2013
    12,500  
2014
    100,000  
No Repayment Terms(due two signiciant stockholders)
    1,447,844  
TOTAL
    2,734,754  
Less Debt Discounts
    (156,746 )
Net
  $ 2,578,008  
 
The Purchase Order Financing Agreement was dated January 22, 2007, had a term of two years, and provided for advances of credit from Capstone Capital Group I, LLC (the “Secured Party”) to the Company.  Among other things, the agreement provided for fees to the Secured Party equal to 2.5% for the first 30 days (or part thereof) that each advance was outstanding and 1.25% for every 14 days (or part thereof) that such advance remained outstanding. On June 10, 2009, the Company entered into a termination agreement with Capstone (the “Termination Agreement”) whereby Capstone agreed to forgive the $2,833,205 balance owed it under the Purchase Order Financing Agreement in exchange for: (i) a $500,000 7% unsecured promissory note (the “Promissory Note”); (ii) 1,000,000 shares of Common Stock; (iii) $1,833,205 worth of Series B Preferred Stock; and (iv) a 3-year warrant to purchase up to 1,000,000 shares of Common Stock at an exercise price of $0.50 per share.  The Promissory Note is payable in 24 monthly installments of $10,000 commencing July 10, 2009, $100,000 on or before June 10, 2010, and the remaining $160,000 on or before June 10, 2011.  If the Company closes a financing prior to maturity of the Promissory Note, up to 50% of the proceeds are to be used to prepay the remaining balance of the Promissory Note.
 
The Discount Factoring Agreement was dated January 22, 2007 and provides for financing of certain Company accounts received by Capstone Business Credit, LLC (the “Factor”).  Among other things, the agreement provides for commissions to the Factor equal to 2% for the first 30 days (or part thereof) that each such account receivable is outstanding and 1% for every 14 days (or part thereof) thereafter that such account receivable remains outstanding.

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
Fees and commissions charged pursuant to the Purchase Order Financing Agreement and the Discount Factoring Agreement are included in interest expense in the accompanying consolidated statements of operations.
 
The $387,500 total face value of convertible notes outstanding at September 30, 2009 are convertible into shares of the Company’s common stock at a price of $0.50 per share.
 
Accrued interest payable on debt (included in accrued expenses and other current liabilities in the accompanying consolidated balance sheets) consisted of:
 
   
December 31,
   
December 31,
 
   
2009
   
2008
 
Convertible notes, interest at 7%
 
$
56,651
   
$
174,513
 
Convertible debentures, interest at 9%
   
-
     
4,744
 
Promissory note, interest at 20%
   
10,082
     
1,973
 
Convertible promissory notes, interest at 10%
   
24,767
     
36,031
 
Total
 
$
91,500
   
$
217,261
 
 
7. STOCKHOLDERS’ EQUITY
 
On January 15, 2008, the Company issued a total of 250 shares of common stock to two attorneys in consideration for legal services. The Company included this issuance in its consolidated statement of operations for the three months ended March 31, 2008 in professional fees at the $25,000 estimated fair value of shares.
 
On July 14, 2008, the Company issued a total of 1,600 shares of the Company’s common stock to two consulting firms pursuant to consulting agreements with terms of one year. The Company initially capitalized as prepaid expenses and amortized the $160,000 estimated fair value of the shares over the one year terms of the agreements as professional fees.
 
On August 8, 2008, the Company issued 2,731 shares of common stock to its chief executive officer in consideration of services rendered. The Company included this issuance in its consolidated statement of operations for the three months ended September 30, 2008 in administrative compensation and benefits at the $273,096 estimated fair value of the shares.

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
 
On August 8, 2008, the Company issued a total of 1,050 shares of common stock to designees of Danny DeVito in consideration of services rendered. The Company included this issuance in its consolidated statement of operations for the three months ended September 30, 2008 in administrative compensation and benefits at the $105,000 estimated fair value of the shares.
 
On August 11, 2008, the Company issued 2,000 shares of the Company’s common stock to a consulting firm pursuant to a one year financial consulting agreement. The Company capitalized the $200,000 estimated fair value of the shares as a prepaid expense and amortized the total amount over the one year term of the agreement as professional fees.
 
On June 10, 2009, pursuant to the terms of the Merger Agreement, the Company issued to the designees of Harbrew New York 27,352,301 shares of Common Stock at the Closing.  Of this amount;
 
1)
24,909 shares were issued to Harbrew Florida stockholders,
2)
19,634,112 shares valued at $1,963,411 were issued to Company management and personnnel for services, including 15,972,359 shares to the Company’s Chief Executive Officer, 100,000 shares to the Company’s Chief Financial Officer, 2,586,753 shares to Donald Chadwell, 850,000 shares to eight employees, and 125,000 shares to a law firm,
3)
2,086,973 shares valued at $208,697 were issued to Danny DeVito and affiliates for services,
4)
4,606,307 shares were issued to noteholders in satisfaction of $2,125,625 of debt and $177,529 of accrued interest, and
5)
1,000,000 shares were issued to Capstone as part of the Termination Agreement.
 
Also, pursuant to the terms of the Merger Agreement, the Company issued 1 share of Series A Preferred Stock valued at $100,000 to the Company’s Chief Executive Officer for services and 916,603 shares of Series B Preferred Stock valued at $1,833,206 to Capstone as part of the Termination Agreement.
 
The one share of Series A Preferred Stock entitles the holder to two votes for every share of Common Stock Deemed Outstanding and has no conversion or dividend rights.  Each share of the Series B Preferred Stock has a liquidation preference of $2.00 per share, has no voting rights, and is convertible into one share of Common Stock at the lower of (1) $2.00 per share or, (2) the volume weighted average price per share (“VWAP”) for the 20 trading days immediately prior to the Conversion Date.  As discussed in Note 11, the Series B Preferred Stock has been classified as a liability (pursuant to ASC 480-10-25-14(a)) since it embodies a conditional obligation that the Company may settle by issuing a variable number of equity shares and the monetary value of the obligation is based on a fixed monetary amount known at inception.

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
In the three months ended September 30, 2009, a total of $122,500 of debt and $28,147 of accrued interest was converted into a total of 300,110 shares of Company common stock.
 
On August 19, 2009, the Company sold 1,000,000 shares of its common stock at $.50 per share, including 1,000,000 five year warrants with an exercise price of $1.00 per share (which was reduced to $0.01 per share on December 14, 2009 in connection with a $100,000 loan from the investor) and 1,000,000 five year warrants with an exercise price of $1.50 per share, to an investor for total proceeds of $500,000.
 
On October 6, 2009, the Company issued 1,000,000 shares of its common stock to a consultant pursuant to a one month consulting agreement for financial services. The Company included this issuance in its consolidated statement of operations for the year ended December 31, 2009 in professional fees at the $200,000 estimated fair value of the shares.
 
8.  INCOME TAXES
 
From September 9, 1999 (inception) to December 31, 2006, the Company filed its Federal and New York income tax returns as an S Corporation. Accordingly, the net income (loss) of the Company for this period was includible in the tax returns of the Company shareholders and the Company was not subject to income tax.
 
No provision for income taxes was recorded in the years ended December 31, 2009 and 2008 since the Company incurred a net loss in these periods.
 
Based on management’s present assessment, the Company has not yet determined it to be more likely than not that a deferred tax asset of $2,784,548 attributable to the future utilization of the $7,955,852 net operating loss carryforward as of December 31, 2009 will be realized. Accordingly, the Company has provided a 100% allowance against the deferred tax asset in the financial statements at December 31, 2009. The Company will continue to review this valuation allowance and make adjustments as appropriate. The $7,955,852 net operating loss carryforward expires $3,126,077 in 2027, $2,948,525 in 2028, and $1,881,250 in 2029.


Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
Current tax laws limit the amount of loss available to be offset against future taxable income when a substantial change in ownership occurs. Therefore, the amount available to offset future taxable income may be limited.
 
9.  COMMITMENTS AND CONTINGENCIES
 
Rental agreements – The Company occupied its facilities in Freeport, New York up until March 2009 under a month to month agreement at a monthly rent of $14,350.  In March 2009, the Company moved its facilities to Lindenhurst, New York pursuant to a three year lease agreement providing for annual rentals ranging from $85,100 to $90,283.  Provided certain conditions are met, the Company has an option to renew the lease for an additional two years at annual rentals ranging from $92,991 to $95,781.
 
For the years ended December 31, 2009 and 2008, rent expense was $117,329 and $171,776, respectively.
 
License agreement – On April 26, 2007 and as amended November 1, 2007, the Company entered into an exclusive License Agreement with Seven Cellos, LLC (“DDV”), pursuant to which the Company was granted a limited license of certain rights in and to Danny DeVito’s name, likeness and biography for use by the Company in connection with the Danny DeVito Premium Limoncello brand.  The term of the Agreement continues through perpetuity unless the agreement is terminated.  In consideration for the license, the Company agreed to pay royalties as follows: (a) 5% of Net Profits (as defined) to Behr Abrahamson & Kaller, LLP (“BAK”), (b) a payment of 50% of the remaining Net Profits to DDV after the payment described above; and (c) a payment of 2% of Net Profits to Sichenzia Ross Friedman Ference LLP after payment of 50% of Net Profits to DDV.
 
 Danny DeVito agreed to use reasonable efforts to be available for a reasonable number of promotional appearances during each consecutive 12 month period, the duration of which shall not exceed 2 days.  Pursuant to the agreement, Danny DeVito granted the Company a right of first refusal for a period of 5 years to license any other liquor, spirit or alcoholic beverage which Danny DeVito may determine to endorse or develop.  A condition precedent to Danny DeVito’s performance under the agreement are subject to the Company applying for a trademark for the brand name “Danny DeVito’s Premium Limoncello” with Danny DeVito being designated as 50% co-owner of such trademark.  The Company registered this trademark with the U.S. Patent and Trademark Office (trademark application number 77152934).

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
For the years ended December 31, 2009 and 2008, the Company calculated cumulative “Net Profits” from the brand to be negative and thus did not pay or accrue any royalty expense under the License Agreement.
 
Merchandising license agreement - On June 12, 2009, Iconic Imports, Inc., the wholly-owned subsidiary of the Company, entered into a merchandising license agreement (the “License Agreement”) with Paramount Licensing Inc., (“PLI”) granting Iconic Imports the non-exclusive right to use the title of the theatrical motion picture “The Godfather” in connection with the development, importation, marketing, and distribution of an Italian organic vodka and Scotch whiskey throughout the United States. Under the terms of the License Agreement, which has a term of 5 years ending on June 30, 2014 and may be extended to June 30, 2019 upon certain conditions unless it is sooner terminated, the Company agreed to pay PLI a royalty fee of five percent (5%) and guarantee a total of $400,000 in royalties due as follows; (1) $60,000 as an advance payment due upon signing of the License Agreement, (2) $100,000 due on or before November 1, 2010, (3) $100,000 due on or before November 1, 2011, and (4) $140,000 due on or before November 1, 2012. In addition, PLI was granted warrants to purchase shares of the Company’s common stock in substantially the same form as other warrants previously issued, which is (a) a five-year warrant to purchase 1,000,000 shares of our common stock at an exercise price of $1.00 per share; and (b) a five-year warrant to purchase 1,333,334 shares of our common stock at an exercise price of $1.50 per share. On August 12, 2009, the Company paid $60,000 to PLI as the advance royalty due under the License Agreement. The License Agreement became effective on this date as the advance payment was a condition precedent to the effectiveness of the License Agreement.
 
At March 31, 2010, the Company has not yet commenced sales of the product named “The Godfather”. For the year ended December 31, 2009, the Company expensed $40,000 (included in selling, marketing and promotion expenses in the consolidated statement of operations) to provide for the ratable accrual of the $400,000 minimum royalties over 5 year term of the License Agreement.
 
Employment agreement with chief executive officer - On January 23, 2008, the Company entered into an employment agreement with its chief executive officer Richard DeCicco.  The agreement provides for a term of 5 years, commencing on January 1, 2008.  The term can be extended by a written agreement of the parties.  The agreement provides for annual compensation ranging from $265,000 to $350,000.  In addition, if the Company enters into an agreement and further sells any brand in the Company’s portfolio, Mr. DeCicco will receive 5% of such sale.  Mr. DeCicco is also entitled to incentive bonus compensation, stock and/or options in accordance with Company policies established by the Board of Directors.  The agreement provides for the grant of a non-qualified ten year option to purchase up to 1,000,000 shares of common stock of the Company at an exercise price which shall represent a discount to the market price. Mr. DeCicco has the right to terminate the agreement upon 60 days notice to the Company for any reason.  Pursuant to the terms of the agreement, if Mr. DeCicco is absent from work because of illness or incapacity cumulatively for more than 2 months in addition to vacation time in any calendar year, the Company may terminate the agreement upon 30 days written notice.  The agreement also provides that the agreement may be terminated upon 90 days notice to Mr. DeCicco if: (A) there is a sale of substantially all of the Company’s assets to a single purchaser or group of associated purchasers; (B) there is a sale, exchange or disposition of 50% of the outstanding shares of the Company’s outstanding stock; (C) the Company terminates its business or liquidates its assets; or (D) there is a merger or consolidation of the Company in which the Company’s shareholders receive less than 50% of the outstanding voting shares of the new or continuing corporation. Mr. DeCicco shall be entitled to severance pay in the amount of 2 years compensation and medical and other benefits in the event of a termination of the agreement under certain circumstances

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
Employment agreement with chief financial officer - On October 1, 2007, the Company entered into an employment agreement with its chief financial officer William Blacker.  The agreement provides for a term of 3 years, commencing on October 1, 2007.  The term can be extended by a written agreement of the parties.  The Company agreed to issue options to purchase shares of its common stock to Mr. Blacker if and when the common stock becomes publicly traded, as follows: (A) upon execution of the agreement, 100,000 options at an exercise price of $0.05 per share; (B) on October 1, 2008, 100,000 options at an exercise price of $0.15 per share; and (C) on October 1, 2009, 100,000 options at an exercise price of $.75 per share.  Pursuant to the terms of the agreement, Mr. Blacker is to receive an annual salary of $150,000.  Mr. Blacker has the right to terminate the agreement upon 60 days notice to the Company for any reason.  The agreement further provides that if the agreement is terminated for any reason other than willful malfeasance by Mr. Blacker, Mr. Blacker shall be entitled to receive severance pay in the amount of 6 months or the balance of the agreement’s term of existence, whichever is greater, and shall receive all benefits under the agreement.
 
The $16,850 estimated fair value of the 300,000 options (using the Black-Scholes option pricing model and the following assumptions: $0.10 stock price, 4% risk free interest rate, 100% volatility, and term of 3.5 years) is being amortized over the 3 year term of the employment agreement as compensation and benefits.
 
Legal proceedings – The Company is party to a variety of legal proceedings that arise in the normal course of business.  We accrue for these items as losses become probable and can be reasonably estimated.  While the results of these legal proceedings cannot be predicted with certainty, management believes that the final outcome of these proceedings will not have a material adverse effect on the Company’s consolidated results of operations or financial position.

 
Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
10.  STOCK OPTIONS AND WARRANTS
 
A summary of stock option and warrant activity for the years ended December 31, 2008 and 2009 follows:
 
 
 
Stock
 
 
 
 
 
 
Options
 
 
Warrants
 
Outstanding at January 1, 2008
 
 
300,000
 
 
 
3,887,500
 
Granted and issued
 
 
1,000,000
 
 
 
1,870,000
 
Exercised
 
 
-
 
 
 
-
 
Forfeited/expired/cancelled
 
 
-
 
 
 
-
 
Outstanding at December 31, 2008
 
 
1,300,000
 
 
 
5,757,500
 
Granted and issued
 
 
-
 
 
 
6,173,334
 
Exercised
 
 
-
 
 
 
-
 
Forfeited/expired/cancelled
 
 
-
 
 
 
(165,000
)
Outstanding at December 31, 2009
 
 
1,300,000
 
 
 
11,765,834
 
 
Stock options outstanding at September 30, 2009 consist of:
 
Date
 
Number
   
Number
   
Exercise
 
Expiration
Granted
 
Outstanding
   
Exercisable
   
Price
 
Date
October 1, 2007
    100,000       100,000     $ 0.05  
April 1, 2011
October 1, 2007
    100,000       100,000     $ 0.15  
April 1, 2011
October 1, 2007
    100,000       100,000     $ 0.75  
April 1, 2011
January 1, 2008
    1,000,000       -     $ 0.10 (a)
June 30, 2018
 
                       
 
Total
    1,300,000       300,000          
 
 
(a)
Estimated since exercise price is to be determined based on future stock price.


Iconic Brands, Inc. and Subsidiary
Notes to Consolidated Financial Statements
December 31, 2009
 
As of September 30, 2009, there was $58,634 of total unrecognized compensation cost relating to unexpired stock options.  That cost is expected to be recognized $22,352 in 2010, $18,140 in 2011, and $18,142 in 2012.
 
Warrants outstanding at December 31, 2009 consist of:
 
Date
 
Number
   
Number
   
Exercise
 
Expiration
Issued
 
Outstanding
   
Exercisable
   
Price
 
Date
July 2, 2007
    500,000       500,000     $ 1.00  
July 2, 2012
July 2, 2007
    500,000       500,000     $ 1.50  
July 2, 2012
August 27, 2007
    550,000       550,000     $ 1.00  
August 27, 2012
August 27, 2007
    550,000       550,000     $ 1.50  
August 27, 2012
November 8, 2007
    811,250       811,250     $ 1.00  
November 8, 2012