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8-K - FORM 8-K - Swisher Hygiene Inc.d8k.htm
SWISHER HYGIENE
Company Overview
JANUARY 2011
13
th
ANNUAL ICR XCHANGE
Exhibit 99.1


Forward-Looking Information
The presentation and financial information included in this presentation contain forecasts, projections
and other forward-looking information regarding Swisher Hygiene, its business and prospects.  This
forward-looking information is based on management assumptions and expectations, and are subject to
risks, uncertainties, and other factors that may cause actual results and performance to materially differ
from results or performance expressed or implied by the forward-looking statements. A description of
these
factors
can
be
found
in
our
Registration
Statement
on
Form
10,
as
amended
to
date,
and
our
other
filings with the Securities and Exchange Commission ("SEC") available at www.sec.gov.  Swisher Hygiene
undertakes no obligation to publicly revise these forward-looking statements.
2


Swisher Hygiene provides cleaning and sanitizing products and services to
commercial customers in North America and ten international markets
Our solutions are designed to promote superior cleanliness and sanitation
Our goal is to enhance safety, satisfaction and well-being of employees and
patrons
3
Who We Are
Focus on Hygiene


Corporate Strengths
Distinct Business Advantages Drive Success
Attractive Business Model
Solutions provider with full range of products and services
Recurring revenue business
Product line provides points of competitive differentiation
Nation-wide service capability
Low cost provider
Gross margins and route margins that are attractive
Established Brand Identity
Widely recognized as “hygiene experts”
Providing regular, ongoing service to more than 35,000
customers
Operating for more than 25 years
4


Industry Itself is Widely Followed
Large, attractive, addressable market
Publicly traded competitors enjoy significant valuation multiples
Established patterns of consistent revenue and earnings growth
Industry economics generate significant earnings and cash flow
Business is Scalable
–National platform allows growth through corporate accounts and large distributors
–Heavy investment and integration cost to build national platform
is substantially
behind us
–Significant excess route capacity
–Corporate overhead is highly leverageable
and scalable
–Large number of tuck-in acquisitions available at reasonable EBITDA multiples
5
Corporate Strengths
Distinct Industry Characteristics Drive Success


H. Wayne Huizenga –
Chairman
Legendary entrepreneur, builder of four Fortune 500 companies:
Waste Management
AutoNation
Blockbuster Entertainment Group
Republic Services
Steve Berrard
CEO
–Co-CEO of AutoNation
–President and CEO of Blockbuster Entertainment Group
Thomas Byrne –
COO
–Vice-chairman of Blockbuster Entertainment Group
–Director of several leading consumer and business service firms
Thomas Aucamp
EVP
–Vice president of corporate development and strategic planning for Blockbuster
Entertainment Group
Jeffrey Rhodes –
SVP of Operations
Vice president of distributor sales and corporate accounts for JohnsonDiversey
Supported by a management, operations and sales organization with managers 
and staff from leading national and regional chemical and facility service
providers
6
Corporate Strengths
Management Experiences Drive Success


Investment and Emergence
2004 -
2011
7


Swisher in 2004
Hygiene Services Franchisor
Franchised System
93 domestic franchisees
No company-owned locations
Regional coverage
8
Franchise
Company-Owned
No Service
No Service


LEGACY SWISHER BUSINESS
Restroom Services
Hygiene Expertise
Soap and Paper Products
National Infrastructure
2005 –
2009
Building a Unique Business Model
FACILITY SERVICE
Front-of-House Services
Rental Products
Route Model
CHEMICAL COMPANIES
Back-of-House Services
Chemical Expertise
Distributor Partnerships
9


Expanded
Paper
Options
Soap
Conversion
& Dust
Control
Chemical
Launch
Laundry
Launch &
Chemical
Expansion
Chemical  Expansion
with Corporate Account 
Emphasis
2005
2006
2007
2008
2009/10
Five primary changes:
Repurchased 90% of domestic franchisees
Replaced all management systems
Added vans and upgraded facilities
Added industry experience
Expanded product line to front-of-house and back-of-house
2005 –
2009
Building the Infrastructure
10


2010
Going Public
Announced CoolBrands
International merger in August 2010, a TSX-listed
company
-
Provided the company with US$60 million in cash
-
Enabled Swisher to enter the public market
-
Transaction closed November 2010 
Filed Form 10 and Form S-1 with SEC to become a U.S. reporting company
-
Intent
is
to
list
shares
on
a
U.S.
exchange
Began making strategic acquisitions in key markets:
-
Toronto
-
Florida
-
Calgary
-
Pacific Northwest
-
Edmonton
-
Great Plains
-
Vancouver
Expanded distributor relationships with strategic partnerships
-
Cheney
Brothers,
11
largest
US
foodservice
distributor
11
th


Swisher in 2011
Full Service Solutions Provider
Company System
68 company branches
11 franchisees
Weekly service coverage to
90% of US population
Licensees in 10 countries
12
Franchise
Company-Owned
No Service
No Service


Today and Tomorrow
Swisher’s Corporate Position Now and Moving Forward
13


Average savings of 20% 
Ongoing expert service 
Flexible scheduling  
Multiple delivery options      Extensive training
Chemical Program
Full Product Range with Frequent Service
Warewashing
Detergents, sanitizers
and related chemicals
Formulations for
automatic and manual
systems
Machines available 
for purchase, rental or
lease
Cleaning
Chemicals
Full selection 
Value-priced
Highly efficient
Available as ready-to-
use and as
concentrates
Hand Care
Offering Purell®
and
custom branded
formulations
Products available for
foodservice environments
and general surface use
Personal protection
products available
Laundry
Detergents, softeners
and related products
Formulations for
commercial and
residential-style
machines
Specialty
Broad range of
products
Formulations for
specific use in
industrial, automotive,
healthcare, institutional
and other settings
14


Facility Service Program
Focused on Rental and Service
Germicide Mist
& Odor Control
Powerful odor control
systems
Full-facility misting of
all surfaces
Use of proven
disinfectant
Kill wide range of
contamination
Hygiene
Service
Highly trained
technicians
Proprietary techniques
Weekly service
Personal attention
Paper
Products
Premium and
economy products
Hand towels
Toilet tissue
Wipers
Attractive, rugged
dispensers
Power Washing
High power sanitizing
Floor-to-ceiling
treatment
Address key touch
points
Restore facilities to
outstanding condition
Mat, Mop and
Towel Service
Carpet, scraper and
logo mats
Mops and frames
Bar towels, aprons and
related products
Guaranteed service
and outstanding pricing
15
Weekly expert service 
Customized fulfillment 
First-quality products 
Low, consistent pricing


Our Differentiation
Comprehensive Range of Products
16
Restroom Hygiene Service
Germicidal Misting
Power Washing
Paper Program
Hand Care Program
Dust Control Programs
Bar Towels & Aprons
Cleaning Chemicals
Warewashing
Program
Laundry Program
Green Soap, Paper & Chemicals
Specialty Chemicals
Product/Service
Uniform Co.
Chemical Co.
Swisher


Customer Mix
Broad Range of Industries
17


Customer Examples
What Full Service Means
Major Cruise Line
Regional Foodservice
Chain
Weekly service to growing
regional restaurant chain
Foodservice chemicals
Cleaning chemicals
Dish machines
Water filtration
Hand care
Hygiene and power-washing svc.
Weekly service to major cruise
line with ships across the globe
Foodservice chemicals
Housekeeping chemicals
Laundry chemicals
Chemical and soap dispensing
equipment
Water filtration
18


Significant Potential
The Right Market, Model and Method for Success
19


Market Size
Large Addressable Market
Current Addressable U.S. &
Canadian Market -
$36.8 Billion
Commercial Cleaning
Chemical Market –
$17.9 Billion
Fragmented market with 2/3 split among retailers
and small independent chemical companies
20
* Primarily
through 3rd party distributors


Market Drivers
Long-term Market Growth
HYGIENE
FOOD SAFETY
ECONOMICS
Greater public
awareness
Media attention
Internet increases
immediacy
Increased legislation
Frequent outbreaks
Susceptible food
supply
Increased liability
Stricter food and
health codes
Broad economic
pressures
Ongoing cost
containment
Recession
Sustainability
21


22
Nine Months 2010 vs. 2009
Returning to Revenue Growth, Investing
for Future Profits
US$ in millions
Nine months
ended Sept.
30, 2010
Nine months
ended Sept.
30, 2009
% change
Revenue
46.0
$             
41.7
$             
10%
Cost of Sales
16.9
               
16.3
               
4%
  Gross Margin
29.1
               
25.4
               
15%
Route Expenses
9.9
                  
9.2
                  
8%
  Route Margin
19.2
               
16.2
               
19%
SG&A
20.9
               
17.1
               
22%
Depr.& Amort.
3.4
                  
3.7
                  
-8%
  Operating Loss
(5.1)
$             
(4.6)
$             
NM
  (excl. merger-related exp.)
EBITDA
(1.7)
$             
(0.9)
$             
NM


Growth Potential
Strategies for Consistent Growth
23
FIELD SALES
Direct and with distribution
partners
Partnership with Bunzl USA,
$8 billion re-distributor
Targeted to leverage excess
local route capacity
CORPORATE ACCOUNTS
Dedicated team with prior
industry experience
Significant pipeline of multi-
unit prospects and tests
Drives national and regional
volume
CURRENT CUSTOMERS
Opportunity to triple revenue
per customer
Drives revenue per route
ACQUISITIONS
Highly fragmented market
with hundreds of
opportunities
Reasonable acquisition
multiples
Synergies in purchasing,
routing and office expenses


Growth Strategy
In International Markets
24
Significant opportunity also exists for growth in worldwide markets


Summary
Strong Foundation for Success
Attractive business model
Sustainable competitive difference
Not dependent on a single product line
Fixed costs already in place
Widely followed industry
Established brand
Large growing market which allows for:
Significant revenue and earnings growth
Considerable number of tuck-in acquisitions
Continual leverage of existing infrastructure
increases margins
Target route margins above 45%
Target EBITDA margins of 15%
Proven management team
25