PRINCIPAL FINANCIAL GROUP INC - FORM 8-K


SECURITIES AND EXCHANGE COMMISSION


Washington, D.C. 20549


FORM 8-K

CURRENT REPORT


Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of Report: October 20, 2010
(Date of earliest event reported)


PRINCIPAL FINANCIAL GROUP, INC.
(Exact name of registrant as specified in its charter)


	Delaware	1-16725	42-1520346
	(State or other jurisdiction	(Commission file number)	(I.R.S. Employer
	of incorporation)		Identification Number)


711 High Street, Des Moines, Iowa 50392
(Address of principal executive offices)

(515) 247-5111
(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions:

[ ]	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ]	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ]	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
	240.14d-2(b))
[ ]	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
	240.13e-4(c))





Item 7.01	Regulation FD Disclosure

This report is filed quarterly to disclose assets under management (“AUM”) by asset manager,
prior to the availability of Principal Financial Group, Inc's (the "Company") quarterly earnings
release. The amounts presented herein will be consistent with the format of AUM by asset manager
and presented again in such format within the Company's financial supplement for the quarter
ended September 30, 2010 when that document is posted to the Company's investor relations web
site on or about November 1, 2010. AUM may include assets managed directly and pursuant to
dual employment agreements among affiliated companies.

As of September 30, 2010, the assets under management by asset manager were $215.6 billion for
Principal Global Investors and $40.0 billion for Principal International.


SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned thereunto duly authorized.

PRINCIPAL FINANCIAL GROUP, INC.

By: /s/ John Egan
Name: John Egan
Title: Vice President – Investor Relations

Date: October 20, 2010

PRINCIPAL FINANCIAL GROUP INC - FORM 8-K - October 20, 2010