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Table of Contents

 
 
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
(Mark One)
     
þ   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended August 31, 2010
     
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ________ to ________
Commission file number 0-14749
Rocky Mountain Chocolate Factory, Inc.
(Exact name of registrant as specified in its charter)
Colorado
(State of incorporation)
84-0910696
(I.R.S. Employer Identification No.)
265 Turner Drive, Durango, CO 81303
(Address of principal executive offices)
(970) 259-0554
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o.
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No o.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer a non-accelerated filer or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer o Accelerated filer o 
Non-accelerated filer o
(Do not check if a smaller reporting company)
Smaller reporting company þ
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No þ.
On September 30, 2010 the registrant had outstanding 6,063,508 shares of its common stock, $.03 par value.
 
 

 


 

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
FORM 10-Q
TABLE OF CONTENTS
         
        Page No.
  FINANCIAL INFORMATION    
 
       
  Financial Statements   3-11
 
       
 
  Statements of Income   3
 
       
 
  Balance Sheets   4
 
       
 
  Statements of Cash Flows   5
 
       
 
  Notes to Interim Financial Statements   6
 
       
  Management’s Discussion and Analysis of Financial Condition and Results of Operations   11
 
       
  Quantitative and Qualitative Disclosures About Market Risk   18
 
       
  Controls and Procedures   18
 
       
  OTHER INFORMATION    
 
       
  Legal Proceedings   19
 
       
  Risk Factors   19
 
       
  Unregistered Sales of Equity Securities and Use of Proceeds   19
 
       
  Defaults Upon Senior Securities   19
 
       
  Reserved   19
 
       
  Other Information   19
 
       
  Exhibits   19
 
       
      20
 EX-10.1
 EX-10.2
 EX-10.3
 EX-31.1
 EX-31.2
 EX-32.1
 EX-32.2

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PART I. FINANCIAL INFORMATION
Item 1. Financial Statements
ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
STATEMENTS OF INCOME
(unaudited)
                                 
    Three Months Ended August 31,   Six Months Ended August 31,
    2010   2009   2010   2009
Revenues
                               
Sales
  $ 5,126,923     $ 4,597,519     $ 11,354,217     $ 9,984,402  
Franchise and royalty fees
    1,499,341       1,489,386       2,887,385       2,771,690  
Total revenues
    6,626,264       6,086,905       14,241,602       12,756,092  
 
                               
Costs and Expenses
                               
Cost of sales, exclusive of depreciation and amortization expense of $82,302, $84,040, $165,722 and $168,924, respectively
    3,077,445       2,858,301       7,126,343       6,466,226  
Franchise costs
    353,227       401,627       713,297       771,762  
Sales and marketing
    358,794       339,448       748,238       677,761  
General and administrative
    644,584       535,989       1,312,355       1,202,936  
Retail operating
    579,670       384,277       1,122,149       708,313  
Depreciation and amortization
    172,885       175,657       341,342       354,688  
Total costs and expenses
    5,186,605       4,695,299       11,363,724       10,181,686  
 
                               
Income from Operations
    1,439,659       1,391,606       2,877,878       2,574,406  
 
                               
Interest income
    16,138       7,275       25,065       12,380  
 
                               
Income Before Income Taxes
    1,455,797       1,398,881       2,902,943       2,586,786  
 
                               
Provision for Income Taxes
    512,155       516,554       1,027,700       956,710  
 
                               
Net Income
  $ 943,642     $ 882,327     $ 1,875,243     $ 1,630,076  
 
                               
Basic Earnings per Common Share
  $ .16     $ .15     $ .31     $ .27  
Diluted Earnings per Common Share
  $ .15     $ .14     $ .30     $ .26  
 
                               
Weighted Average Common Shares Outstanding
    6,044,048       6,005,891       6,037,015       5,999,277  
Dilutive Effect of Stock Options
    243,457       204,839       232,772       201,182  
Weighted Average Common Shares Outstanding, Assuming Dilution
    6,287,505       6,210,730       6,269,787       6,200,459  
The accompanying notes are an integral part of these financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
BALANCE SHEETS
                 
    August 31,     February 28,  
    2010     2010  
  (unaudited)          
Assets
               
Current Assets
               
Cash and cash equivalents
  $ 3,770,508     $ 3,743,092  
Accounts receivable, less allowance for doubtful accounts of $476,991 and $395,291 respectively
    3,507,894       4,427,526  
Notes receivable, current portion
    185,580       91,059  
Inventories, less reserve for slow moving inventory of $267,127 and $263,872 respectively
    4,165,958       3,281,447  
Deferred income taxes
    383,387       461,249  
Other
    403,063       220,163  
Total current assets
    12,416,390       12,224,536  
 
               
Property and Equipment, Net
    5,261,064       5,186,709  
 
               
Other Assets
               
Notes receivable, less current portion and valuation allowance of $3,000 and $0, respectively
    552,972       263,650  
Goodwill, net
    1,046,944       1,046,944  
Intangible assets, net
    78,938       110,025  
Other
    70,149       88,050  
Total other assets
    1,749,003       1,508,669  
 
               
Total assets
  $ 19,426,457     $ 18,919,914  
 
               
Liabilities and Stockholders’ Equity
               
Current Liabilities
               
Accounts payable
  $ 914,732     $ 877,832  
Accrued salaries and wages
    494,702       646,156  
Other accrued expenses
    682,585       946,528  
Dividend payable
    606,351       602,694  
Deferred income
    280,438       220,938  
 
               
Total current liabilities
    2,978,808       3,294,148  
 
               
Deferred Income Taxes
    832,228       894,429  
 
               
Commitments and Contingencies
               
 
               
Stockholders’ Equity
               
Preferred stock, $.10 par value; 250,000 authorized; -0- shares issued and outstanding
           
Series A Junior Participating Preferred Stock, authorized 50,000 shares
           
Undesignated series, authorized 200,000 shares
               
Common stock, $.03 par value, 100,000,000 shares authorized, 6,063,508 and 6,026,938 issued and outstanding
    181,905       180,808  
Additional paid-in capital
    7,843,791       7,626,602  
Retained earnings
    7,589,725       6,923,927  
Total stockholders’ equity
    15,615,421       14,731,337  
 
               
Total liabilities and stockholders’ equity
  $ 19,426,457     $ 18,919,914  
The accompanying notes are an integral part of these financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
STATEMENTS OF CASH FLOWS
(unaudited)
                 
    Six Months Ended  
    August 31,  
    2010     2009  
Cash Flows From Operating activities
               
Net income
  $ 1,875,243     $ 1,630,076  
Adjustments to reconcile net income to net cash Provided by operating activities:
               
Depreciation and amortization
    341,342       354,688  
Provision for obsolete inventory
    30,000       30,000  
Provision for loss on accounts and notes receivable
    85,000       150,000  
Gain on sale of property and equipment
    (8,592 )     (38,416 )
Expense recorded for stock compensation
    218,286       162,598  
Deferred income taxes
    15,661       14,787  
Changes in operating assets and liabilities:
               
Accounts receivable
    770,628       512,516  
Inventories
    (914,511 )     (98,711 )
Other current assets
    (187,931 )     (114,752 )
Accounts payable
    36,900       (200,681 )
Accrued liabilities
    (415,398 )     40,349  
Deferred income
    59,500       (34,500 )
Net cash provided by operating activities
    1,906,128       2,407,954  
 
               
Cash Flows From Investing Activities
               
Addition to notes receivable
    (441,811 )     (170,425 )
Proceeds received on notes receivable
    54,968        
Proceeds from sale or distribution of assets
    25,500       5,000  
Purchases of property and equipment
    (314,946 )     (197,883 )
(Increase) decrease in other assets
    3,364       394  
Net cash used in investing activities
    (672,925 )     (362,914 )
 
               
Cash Flows From Financing Activities
               
Dividends paid
    (1,205,787 )     (1,198,270 )
Net cash used in financing activities
    (1,205,787 )     (1,198,270 )
 
               
Net Increase (Decrease) in Cash and Cash Equivalents
    27,416       846,770  
 
               
Cash and Cash Equivalents, Beginning of Period
    3,743,092       1,253,947  
 
               
Cash and Cash Equivalents, End of Period
  $ 3,770,508     $ 2,100,717  
The accompanying notes are an integral part of these financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
NOTES TO INTERIM (UNAUDITED) FINANCIAL STATEMENTS
NOTE 1 — NATURE OF OPERATIONS AND BASIS OF PRESENTATION
Nature of Operations
Rocky Mountain Chocolate Factory, Inc. (the “Company”) is an international franchisor, confectionery manufacturer and retail operator in the United States, Canada and the United Arab Emirates. The Company manufactures an extensive line of premium chocolate candies and other confectionery products. The Company’s revenues are currently derived from three principal sources: sales to franchisees and others of chocolates and other confectionery products manufactured by the Company; the collection of initial franchise fees and royalties from franchisees’ sales; and sales at Company-owned stores of chocolates and other confectionery products. The following table summarizes the number of Rocky Mountain Chocolate Factory stores at August 31, 2010:
                         
    Sold, Not Yet Open   Open   Total
Company-owned stores
          12       12  
Franchise stores — Domestic stores
    9       246       255  
Franchise stores — Domestic kiosks
          8       8  
Franchise units — International
          53       53  
Cold Stone Creamery — co branded
    9       30       39  
Total
    18       349       367  
Basis of Presentation
The accompanying financial statements have been prepared by the Company, without audit, and reflect all adjustments which are, in the opinion of management, necessary for a fair statement of the results for the interim periods presented. The financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial reporting and Securities and Exchange Commission regulations. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations. In the opinion of management, the financial statements reflect all adjustments (of a normal and recurring nature) which are necessary for a fair presentation of the financial position, results of operations and cash flows for the interim periods presented. The results of operations for the six months ended August 31, 2010 are not necessarily indicative of the results to be expected for the entire fiscal year.
These financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 28, 2010.
Subsequent Events
On September 30, 2010 the Company, through its wholly-owned subsidiary, Aspen Leaf Yogurt, signed new, five-year leases with Ashley Plaza Center, LLC and DDR DB STONE OAK, LP, for purposes of securing locations to develop the Aspen Leaf Yogurt brand through the opening of Company-owned locations. The new leases commence on the earlier of opening date, or 90 days following delivery of the location by the landlord. Base rent is initially set at approximately $5,700 per month, combined, and subject to periodic cost of living adjustment. In addition to base rent, the Company will pay monthly its proportionate share of estimated property taxes, assessments and maintenance costs, which currently sum to approximately $1,800 per month, combined.
On September 30, 2010 the Company filed Articles of Incorporation with the State of Colorado for the purpose of incorporating Aspen Leaf Yogurt, Inc. as a Corporation under the Colorado Business Corporation Act, as amended. Aspen Leaf Yogurt, Inc. is a wholly owned subsidiary of the Company.

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NOTE 1 — NATURE OF OPERATIONS AND BASIS OF PRESENTATION — CONTINUED
Stock-Based Compensation
At August 31, 2010, the Company had stock-based compensation plans for employees and non-employee directors that authorized the granting of stock awards.
Stock-Based Compensation — Continued
The Company recognized $100,107 and $218,286 of equity-based compensation expense during the three and six month periods ended August 31, 2010, respectively, compared to $74,759 and $162,598,during the three and six month periods ended August 31, 2009, respectively. Compensation costs related to share-based compensation are generally amortized over the vesting period.
The following table summarizes stock option transactions for common stock during the six months ended August 31, 2010 and August 31, 2009:
                 
    Six Months Ended
    August 31,
    2010   2009
Outstanding stock options as of February 28:
    367,762       371,437  
Granted
           
Exercised
           
Cancelled/forfeited
    (9,702 )      
Outstanding stock options as of August 31:
    358,060       371,437  
 
               
Weighted average exercise price
  $ 9.81     $ 10.00  
Weighted average remaining contractual term (in years)
    3.70       4.61  
The following table summarizes non-vested restricted stock unit transactions for common stock during the six months ended August 31, 2010 and August 31, 2009:
                 
    Six Months Ended
    August 31,
    2010   2009
Outstanding non-vested restricted stock units as of February 28:
    129,280       165,400  
Granted
    44,300        
Vested
    (32,320 )     (33,080 )
Cancelled/forfeited
           
Outstanding non-vested restricted stock units as of August 31:
    141,260       132,320  
 
               
Weighted average grant date fair value
  $ 9.17     $ 9.04  
Weighted average remaining vesting period (in years)
    3.46       3.90  
During the six month period ended August 31, 2010, the Company issued 4,000 fully vested, unrestricted shares of stock to non-employee directors compared with 3,000 fully vested, unrestricted shares issued to non-employee directors in same period of the prior fiscal year. There were no unrestricted shares issued during the three month period ended August 31, 2010 and August 31, 2009. In connection with these non-employee director stock issuances, the Company recognized $38,000 and $13,080 of equity-based compensation expense during the six-month period ended August 31, 2010 and August 31, 2009, respectively.
During the three and six month periods ended August 31, 2010, the Company recognized $97,687 and $177,866, respectively, of equity-based compensation expense related to non-vested, non-forfeited restricted stock unit grants. The restricted stock unit grants generally vest 20% annually over a period of five years. During the three months ended August 31, 2010, 32,320 restricted stock units vested and were issued as common stock. Total unrecognized compensation expense of non-vested, non-forfeited shares granted, as of August 31, 2010, was $1,234,363, which is expected to be recognized over the weighted average period of 3.5 years

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NOTE 2 — EARNINGS PER SHARE
Basic earnings per share is calculated using the weighted average number of common shares outstanding. Diluted earnings per share reflects the potential dilution that could occur from common shares issuable through stock options and restricted stock units. For the three months ended August 31, 2010 and 2009, 116,004 and 129,381 stock options, respectively, were excluded from the computation of earnings per share because their effect would have been anti-dilutive. For the six months ended August 31, 2010 and 2009, 120,855 and 216,699 stock options, respectively, were excluded from the computation of earnings per share because their effect would have been anti-dilutive. Restricted stock units become dilutive within the period granted and remain dilutive until the units vest and are issued as common stock.
NOTE 3 — INVENTORIES
Inventories consist of the following:
                 
    August 31, 2010   February 28, 2010
 
               
Ingredients and supplies
  $ 2,189,180     $ 1,945,626  
Finished candy
    1,976,778       1,335,821  
Total inventories
  $ 4,165,958     $ 3,281,447  
NOTE 4 — PROPERTY AND EQUIPMENT, NET
Property and equipment consists of the following:
                 
    August 31, 2010   February 28, 2010
 
Land
  $ 513,618     $ 513,618  
Building
    4,699,167       4,699,167  
Machinery and equipment
    7,351,190       7,006,146  
Furniture and fixtures
    845,407       794,387  
Leasehold improvements
    386,271       404,191  
Transportation equipment
    379,238       379,238  
 
    14,174,891       13,796,747  
 
Less accumulated depreciation
    8,913,827       8,610,038  
Property and equipment, net
  $ 5,261,064     $ 5,186,709  
NOTE 5 — STOCKHOLDERS’ EQUITY
Shareholder Rights Plan
On May 19, 2009, the Company and Computershare Trust Company, N.A. entered into an Amended and Restated Shareholder Rights Agreement (“Rights Agreement”) which amended and restated the existing Shareholder Rights Agreement dated May 28, 1999, (“Existing Rights Plan”). In connection with the Existing Rights Plan the Company’s Board of Directors declared a dividend of one right to purchase one one-hundredth of a share of the Company’s Series A Junior Participating Preferred Stock, par value $0.10 per share, for each outstanding share of the Company’s common stock, par value $0.03 per share, of the Company that was outstanding on May 28, 1999. Each share of Series A Junior Participating Preferred Stock originally entitled the holder to one hundred votes and dividends equal to one hundred times the aggregate per share amount of dividends declared per common share. There are no shares of Series A Junior Participating Preferred Stock outstanding. The Existing Rights Plan was set to expire on May 28, 2009 and, through board declaration, was replaced in its entirety by the Rights Agreement on May 18, 2009 when the Board of Directors of the Company authorized and declared a dividend of one Right (a “Right”) for each outstanding share of Common Stock of the Company (the “Common Shares”). The dividend was paid on May 19, 2009 (the “Record Date”) to the holders of record of the Common Shares at the close of business on that date. The Rights will become exercisable and detachable only following the earlier of 10 days following a public announcement that a person or group has acquired beneficial ownership of 15 percent or more of the outstanding Common Shares or 10 business days following the announcement of a tender offer or exchange offer for 15 percent or more of the outstanding Common Shares. In addition, the Company has authorized the issuance of one Right with respect to each share of Common Stock that shall become outstanding between the Record Date and the earliest of the Distribution Date, the Redemption Date and the Final Expiration Date. When exercisable, each Right entitles the registered holder to purchase

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NOTE 5 — STOCKHOLDERS’ EQUITY — CONTINUED
from the Company one one-thousandth of a share of Series A Junior Participating Preferred Stock, par value $0.10 per share, of the Company (the “Preferred Shares”), at a price of $30 per one one-thousandth of a Preferred Share (the “Purchase Price”), subject to adjustment. Each share of Series A Junior Participating Preferred Stock entitles the holder to one thousand votes and dividends equal to one thousand times the aggregate per share amount of dividends declared per common share.
Cash Dividend
The Company paid a quarterly cash dividend of $0.10 per common share on March 12, 2010 to shareholders of record on February 26, 2010. The Company paid a quarterly cash dividend of $0.10 per common share on June 11, 2010 to shareholders of record on May 27, 2010. On August 26, 2010 the Company declared a quarterly cash dividend of $0.10 per common share payable on September 17, 2010 to shareholders of record on September 7, 2010.
Future declaration of dividends will depend on, among other things, the Company’s results of operations, capital requirements, financial condition and on such other factors as the Company’s Board of Directors may in its discretion consider relevant and in the best long term interest of the shareholders.
NOTE 6 — SUPPLEMENTAL CASH FLOW INFORMATION
                 
    Six Months Ended
    August 31,
Cash paid (received) for:   2010   2009
Interest
  $ (25,065 )   $ (24,521 )
Income taxes
  $ 1,302,678     $ 911,555  
 
               
Non-Cash Financing Activities
       
Dividend Payable
  $ 3,657     $ 3,608  
Fair value of assets acquired in business combination
       
Store assets
  $ 63,198     $ 6,693  
NOTE 7 — OPERATING SEGMENTS
The Company classifies its business interests into three reportable segments: Franchising, Manufacturing and Retail Stores. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note 1 to these financial statements and Note 1 to the Company’s financial statements included in the Company’s annual report on Form 10-K for the fiscal year ended February 28, 2010. The Company evaluates performance and allocates resources based on operating contribution, which excludes unallocated corporate general and administrative costs and income tax expense or benefit. The Company’s reportable segments are strategic businesses that utilize common merchandising, distribution, and marketing functions, as well as common information systems and corporate administration. All inter-segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the difference in products and services:
                                         
    Franchising   Manufacturing   Retail   Other   Total
 
                                       
Three Months Ended August 31, 2010
                                       
 
Total revenues
  $ 1,499,341     $ 4,669,056     $ 922,659     $     $ 7,091,056  
Intersegment revenues
          (464,792 )                 (464,792 )
Revenue from external customers
    1,499,341       4,204,264       922,659             6,626,264  
Segment profit (loss)
    851,892       1,307,853       (37,303 )     (666,645 )     1,455,797  
Total assets
    1,535,636       10,130,134       1,789,257       5,971,430       19,426,457  
Capital expenditures
    2,767       57,304       23,113       132,045       215,229  
Total depreciation & amortization
    19,555       87,139       27,992       38,199       172,885  

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NOTE 7 — OPERATING SEGMENTS — CONTINUED
                                         
    Franchising     Manufacturing     Retail     Other     Total  
 
                                       
Three Months Ended August 31, 2009
                                       
 
                                       
Total revenues
  $ 1,489,386     $ 4,349,208     $ 670,910     $     $ 6,509,504  
Intersegment revenues
          (422,599 )                 (422,599 )
Revenue from external customers
    1,489,386       3,926,609       670,910             6,086,905  
Segment profit (loss)
    791,863       1,153,571       67,821       (614,374 )     1,398,881  
Total assets
    1,480,623       10,348,688       1,496,713       3,924,241       17,250,265  
Capital expenditures
    2,293       71,978       73,656       29,349       177,277  
Total depreciation & amortization
    22,898       89,754       17,552       45,453       175,657  
                                         
    Franchising   Manufacturing   Retail   Other   Total
 
Six Months Ended August 31, 2010
                                       
 
Total revenues
  $ 2,887,385     $ 10,612,796     $ 1,736,158     $     $ 15,236,339  
Intersegment revenues
          (994,737 )                 (994,737 )
Revenue from external customers
    2,887,385       9,618,059       1,736,158             14,241,602  
Segment profit (loss)
    1,510,660       2,875,615       (111,242 )     (1,372,091 )     2,902,943  
Total assets
    1,535,636       10,130,134       1,789,257       5,971,430       19,426,457  
Capital expenditures
    3,523       110,761       29,260       171,402       314,946  
Total depreciation & amortization
    39,667       175,728       49,738       76,209       341,342  
 
                                       
Six Months Ended August 31, 2009
                                       
 
                                       
Total revenues
  $ 2,771,690     $ 9,667,092     $ 1,176,484     $     $ 13,615,266  
Intersegment revenues
          (859,174 )                 (859,174 )
Revenue from external customers
    2,771,690       8,807,918       1,176,484             12,756,092  
Segment profit (loss)
    1,377,054       2,502,723       30,595       (1,323,586 )     2,586,786  
Total assets
    1,480,623       10,348,688       1,496,713       3,924,241       17,250,265  
Capital expenditures
    2,293       89,572       76,669       29,349       197,883  
Total depreciation & amortization
    45,547       179,896       35,240       94,006       354,688  
Revenue from one customer of the Company’s Manufacturing segment represented approximately $1.4 million of the Company’s revenues from external customers during the six months ended August 31, 2010 compared to $1.3 million during the six months ended August 31, 2009.
NOTE 8 — GOODWILL AND INTANGIBLE ASSETS
Intangible assets consist of the following:
                                         
            August 31, 2010   February 28, 2010
            Gross           Gross    
    Amortization   Carrying   Accumulated   Carrying   Accumulated
    Period   Value   Amortization   Value   Amortization
Intangible assets subject to amortization
                                       
Store design
  10 Years   $ 207,745     $ 180,091     $ 205,777     $ 169,535  
Packaging licenses
  3-5 Years     120,830       120,830       120,830       119,164  
Packaging design
  10 Years     430,973       379,689       430,973       358,856  
Total
            759,548       680,610       757,580       647,555  
 
                                       
Intangible assets not subject to amortization
                                       
Franchising segment-
                                       
Company stores goodwill
            1,099,328       267,020       1,099,328       267,020  
Franchising goodwill
            295,000       197,682       295,000       197,682  
Manufacturing segment-Goodwill
            295,000       197,682       295,000       197,682  
Trademark
            20,000             20,000        
Total Goodwill
            1,709,328       662,384       1,709,328       662,384  
 
                                       
Total intangible assets
          $ 2,468,576     $ 1,342,994     $ 2,466,908     $ 1,309,939  

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NOTE 8 — GOODWILL AND INTANGIBLE ASSETS — CONTINUED
Amortization expense related to intangible assets totaled $33,055 and $36,555 during the six months ended August 31, 2010 and 2009, respectively. The aggregate estimated amortization expense for intangible assets remaining as of August 31, 2009 is as follows:
         
Remainder of fiscal 2011
    31,400  
2012
    40,200  
2013
    4,700  
2014
    680  
Thereafter
    1,958  
Total
  $ 78,938  
NOTE 9 — STORE PURCHASE
On May 16, 2010, the Company purchased a previously franchise operated Rocky Mountain Chocolate Factory store and related assets in satisfaction of $54,607 of accounts receivable. The Company currently intends to retain and operate the store and believes that the store has the potential to contribute to future operating results. The Company Adopted ASC Topic 805, Business Combinations, as of March 1, 2009. ASC Topic 805 establishes principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, any non controlling interest in the acquiree and the goodwill acquired. In accordance with ASC 805, the Company recorded the business acquisition using the acquisition method. The Company recorded the value of the business acquisition at fair value and recorded a gain of $8,592 associated with the business acquisition. The following table summarizes the allocation of fair value on the date of acquisition:
         
Fair value of assets acquired in business combination
Store assets consisting of equipment, furniture, and fixtures:
  $ 63,198  
Effective March 1, 2009, the Company adopted the fair value measurement and disclosure provisions of ASC Topic 805, Business Combinations, which establishes specific criteria for the fair value measurements of financial and nonfinancial assets and liabilities that are already subject to fair value measurements under current accounting rules. The Company determined the fair value of the business combination using transaction information for historical asset costs, adjusted for the age of the asset. These inputs to the valuation methodology are unobservable and significant to the fair value measurement (Level 3 of the ASC Topic 805 value hierarchy).
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
A Note About Forward-Looking Statements
The following discussion and analysis of the financial condition and results of operations of the Company should be read in conjunction with the unaudited financial statements and related Notes of the Company included elsewhere in this report. The nature of the Company’s operations and the environment in which it operates subject it to changing economic, competitive, regulatory and technological conditions, risks and uncertainties. The statements, other than statements of historical fact, included in this report are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Many of the forward-looking statements contained in this document may be identified by the use of forward-looking words such as “will,” “intend,” “believe,” “expect,” “anticipate,” “should,” “plan,” “estimate” and “potential,” or similar expressions. Factors which could cause results to differ include, but are not limited to: changes in the confectionery business environment, seasonality, consumer interest in the Company’s products, general economic conditions, consumer trends, costs and availability of raw materials, competition, the success of the Company’s agreement with Cold Stone Creamery Brands to open co-branded stores, including but not limited to new store openings and the effect of government regulation. Government regulation which the Company and

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its franchisees either are or may be subject to and which could cause results to differ from forward-looking statements include, but are not limited to: local, state and federal laws regarding health, sanitation, safety, building and fire codes, franchising, employment, manufacturing, packaging and distribution of food products and motor carriers. For a detailed discussion of the risks and uncertainties that may cause the Company’s actual results to differ from the forward-looking statements contained herein, please see the “Risk Factors” contained in the Company’s 10-K for the fiscal year ended February 28, 2009 which can be viewed at the SEC’s website at www.sec.gov or through our website at www.rmcf.com. These forward-looking statements apply only as of the date of this report. As such they should not be unduly relied upon for more current circumstances. Except as required by law, the Company is not obligated to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after the date of this report or those that might reflect the occurrence of unanticipated events.
We are a product-based international franchisor. Our revenues and profitability are derived principally from our franchised system of retail stores that feature chocolate and other confectionery products. We also sell our candy in selected locations outside our system of retail stores to build brand awareness. We operate twelve retail units as a laboratory to test marketing, design and operational initiatives.
We are subject to seasonal fluctuations in sales because of the location of our franchisees, which are located in street fronts, tourist locations, factory outlets and regional centers. Seasonal fluctuation in sales cause fluctuations in quarterly results of operations. Historically, the strongest sales of our products have occurred during the Christmas holiday and summer vacation seasons. Additionally, quarterly results have been, and in the future are likely to be, affected by the timing of new store openings and sales of franchises. Because of the seasonality of our business and the impact of new store openings and sales of franchises, results for any quarter are not necessarily indicative of results that may be achieved in other quarters or for a full fiscal year.
The most important factors in continued growth in our earnings are ongoing unit growth, increased same store sales and increased same store pounds purchased from the factory. Historically, unit growth has more than offset decreases in same store sales and same store pounds purchased.
Our ability to successfully achieve expansion of our Rocky Mountain Chocolate Factory franchise system depends on many factors not within our control including the availability of suitable sites for new store establishment and the availability of qualified franchisees to support such expansion.
Efforts to reverse the decline in same store pounds purchased from the factory by franchised stores and to increase total factory sales depends on many factors not within our control including the receptivity by our franchise system of our product introductions and promotional programs. Same store pounds purchased from the factory by franchised stores increased approximately 0.5% in the first quarter, declined approximately 1.0% in the second quarter and declined approximately 0.2% in the first six months of fiscal 2011 as compared to the same periods in fiscal 2010.
As a result, the actual results realized by us could differ materially from the results discussed in or contemplated by the forward-looking statements made herein. Readers are cautioned not to place undue reliance on the forward-looking statements in this Quarterly Report on Form 10-Q.
Results of Operations
Three Months Ended August 31, 2010 Compared to the Three Months Ended August 31, 2009
Basic earnings per share increased 6.7% from $.15 in the second quarter of fiscal 2010 to $.16 in the same period of fiscal 2011. Revenues increased 8.9% from $6.1 million in the second quarter of fiscal 2010 to $6.6 million in the same period of fiscal 2011. Operating income increased 3.5% from $1.39 million in the second quarter of fiscal 2010 to $1.44 million in the second quarter of fiscal 2011. Net income increased 6.9% from $882,000 in the second quarter of fiscal 2010 to $944,000 in the second quarter of fiscal 2011. The increase in operating income and net income for the second quarter of fiscal 2011 compared to the same period in

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fiscal 2010 was due primarily to an increase in shipments of product to our network of franchised and licensed stores and an increase in shipments to customers outside our network of franchised and licensed stores.
                                 
    Three Months Ended            
    August 31,           %
($’s in thousands)   2010   2009   Change   Change
Factory sales
  $ 4,204.2     $ 3,926.6     $ 277.6       7.1 %
Retail sales
    922.7       670.9       251.8       37.5 %
Franchise fees
    52.5       44.0       8.5       19.3 %
Royalty and Marketing fees
    1,446.9       1,445.4       1.5       0.1 %
Total
  $ 6,626.3     $ 6,086.9     $ 539.4       8.9 %
Factory Sales
The increase in factory sales for the second quarter of fiscal 2011 compared to the same period in fiscal 2010 was due to an increase in sales to our franchise system, an increase in sales of factory product to licensed locations and customers outside our system of franchised stores. These increases were partially offset by a 1% decrease in same store pounds purchased by franchised stores.
Retail Sales
The increase in retail sales resulted primarily from an increase in the average number of Company-owned stores in operation from 7 during the second quarter of fiscal 2010 to 12 in the same period of fiscal 2011. Same store retail sales decreased 7.2% in the second quarter of fiscal 2011 compared to the same period in fiscal 2010.
Royalties, Marketing Fees and Franchise Fees
Royalties and marketing fees were approximately the same in the second quarter of fiscal 2011 and in the same period of fiscal 2010. Same store sales at franchise locations decreased 0.7% during the second quarter of fiscal 2011 compared to the same period in the prior year. Average licensed locations in operation increased from 7 units in the second quarter of fiscal 2010 to 26 units in the same period of fiscal 2011. This increase was offset by a decrease in the average number of domestic units in operation from 265 in the second quarter of fiscal 2010 to 257 in the same period of fiscal 2011.
Costs and Expenses
                                 
    Three months ended            
    August 31,           %
($’s in thousands)   2010   2009   Change   Change
Cost of sales — factory adjusted
  $ 2,737.9     $ 2,620.7     $ 117.2       4.5 %
Cost of sales — retail
    339.5       237.6       101.9       42.9 %
Franchise costs
    353.2       401.6       (48.4 )     (12.1 %)
Sales and marketing
    358.8       339.5       19.3       5.7 %
General and administrative
    644.6       536.0       108.6       20.3 %
Retail operating
    579.7       384.3       195.4       50.8 %
Total
  $ 5,013.7     $ 4,519.7     $ 494.0       10.9 %
Adjusted gross margin
                                 
    Three months ended            
    August 31,           %
($’s in thousands)   2010   2009   Change   Change
Factory adjusted gross margin
  $ 1,466.3     $ 1,305.9     $ 160.4       12.3 %
Retail
    583.2       433.3       149.9       34.6 %
Total
  $ 2,049.5     $ 1,739.2     $ 310.3       17.8 %
 
                               
(Percent)
                               
Factory adjusted gross margin
    34.9 %     33.3 %     1.6 %     4.8 %
Retail
    63.2 %     64.6 %     (1.4 %)     (2.2 %)
Total
    40.0 %     37.8 %     2.2 %     5.8 %
Adjusted gross margin is equal to gross margin minus depreciation and amortization expense. We believe adjusted gross margin is helpful in understanding our past performance as a supplement to

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gross margin and other performance measures calculated in conformity with accounting principles generally accepted in the United States (“GAAP”). We believe that adjusted gross margin is useful to investors because it provides a measure of operating performance and our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin rather than gross margin to make incremental pricing decisions. Adjusted gross margin has limitations as an analytical tool because it excludes the impact of depreciation and amortization expense and you should not consider it in isolation or as a substitute for any measure reported under GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations, we use adjusted gross margin as a measure of performance only in conjunction with GAAP measures of performance such as gross margin. The following table provides a reconciliation of adjusted gross margin to gross margin, the most comparable performance measure under GAAP:
                 
    Three Months Ended
    August 31,
($’s in thousands)   2010   2009
Factory adjusted gross margin
  $ 1,466.3     $ 1,305.9  
Less: Depreciation and Amortization
    82.3       84.0  
Factory GAAP gross margin
  $ 1,384.0     $ 1,221.9  
Costs and Expenses
Cost of Sales
Factory margins increased 160 basis points from the second quarter of fiscal 2010 compared to the second quarter of fiscal 2011 due primarily to manufacturing efficiencies associated with 6.4% higher production. The decrease in Company-owned store margin is due primarily to a change in product mix associated with a change in the number of Company-owned stores in operation from 12 in the second quarter of fiscal 2011 compared to 7 in the second quarter of fiscal 2010.
Franchise Costs
The decrease in franchise costs for the second quarter of fiscal 2011 compared to the same period in fiscal 2010 is primarily due to a decrease in professional fees. As a percentage of total royalty and marketing fees and franchise fee revenue, franchise costs decreased to 23.6% in the second quarter of fiscal 2011 from 27.0% in the same period of fiscal 2010. This decrease as a percentage of royalty, marketing and franchise fees is primarily a result of lower franchise costs relative to revenues.
Sales and Marketing
The increase in sales and marketing for the second quarter of fiscal 2011 compared to the same period in fiscal 2010 is due primarily to an increase in marketing related compensation costs.
General and Administrative
The increase in general and administrative costs for the second quarter of fiscal 2011 compared to the same period in fiscal 2010 is due primarily to an increase in compensation expense and an increase in professional fees. As a percentage of total revenues, general and administrative expense increased to 9.7% in the second quarter of fiscal 2011 compared to 8.8% in the same period of fiscal 2010.
Retail Operating Expenses
The increase in retail operating expenses during the second quarter of fiscal 2011 compared to the same period of fiscal 2010 was due primarily to an increase in the average number of Company-owned stores from 7 during the second quarter of fiscal 2010 to 12 during the same period of fiscal 2011. Retail operating expenses, as a percentage of retail sales, increased from 57.3% in the second quarter of fiscal 2010 to 62.8% in the same period of fiscal 2011.
Depreciation and Amortization
Depreciation and amortization of $173,000 in the second quarter of fiscal 2011 decreased 1.7% from $176,000 incurred in the same period of fiscal 2010 due to certain assets becoming fully depreciated.

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Interest Income
Interest income of $16,100 realized in the second quarter of fiscal 2011 represents an increase of $8,800 from the $7,300 realized in the same period of fiscal 2010 due to higher average outstanding cash balances and an increase in interest income related to notes receivable.
Income Tax Expense
Our effective income tax rate in the second quarter of fiscal 2011 was 35.2% which is a decrease of 1.7% compared to the same period of fiscal 2010. The decrease in the effective tax rate is primarily due to an increase in allowable deductions related to federal incentives for domestic production activities and a decrease in the tax rate in states where we derive a significant portion of our income.
Six Months Ended August 31, 2010 Compared to the Six Months Ended August 31, 2009
Basic earnings per share increased 14.8% from $.27 for the six months ended August 31, 2009 to $.31 for the same period of fiscal 2011. Revenues increased 11.6% to $14.2 million for the six months ended August 31, 2010 compared to $12.8 million in the same period of fiscal 2010. Operating income increased 11.8% from $2.6 million in the six months ended August 31, 2009 to $2.9 million in the same period of fiscal 2011. Net income increased 15.0% from $1.6 million in the six months ended August 31, 2009 to $1.9 million in the same period of fiscal 2011. The increase in revenues and net income for the six months ended August 31, 2010 compared to the same period of fiscal 2010 was due primarily to an increase in revenues from domestic franchise retail locations and increased shipments of product to customers outside our network of franchised retail stores.
Revenues
                                 
    Six Months Ended            
    August 31,           %
($’s in thousands)   2010   2009   Change   Change
Factory sales
  $ 9,618.0     $ 8,807.9     $ 810.0       9.2 %
Retail sales
    1,736.2       1,176.5       559.7       47.6 %
Franchise fees
    129.5       54.0       75.5       139.8 %
Royalty and marketing fees
    2,757.9       2,717.7       40.2       1.5 %
Total
  $ 14,241.6     $ 12,756.1     $ 1,485.5       11.6 %
Factory Sales
The increase in factory sales for the first six months of fiscal 2011 compared to the same period in fiscal 2010 was primarily due to a 7.6% increase in purchases by our network of franchised and licensed retail stores and a 16.7% increase in shipments of product to customers outside our network of franchised retail stores. Same store pounds purchased for the first six months of fiscal 2011 were approximately unchanged from the same period in fiscal 2010.
Retail Sales
The increase in retail sales resulted primarily from an increase in the average number of Company-owned stores in operation from 7 in the first six months of fiscal 2010 to 12 in the same period of fiscal 2011. Same store retail sales at Company-owned locations decreased 6.0% in the first six months of fiscal 2011 compared to the same period in fiscal 2010. This decrease was primarily the result of decreases in foot traffic in tourist street front locations.
Royalties, Marketing Fees and Franchise Fees
The increase in royalties and marketing fees from the first six months of fiscal 2011 compared to the same period of fiscal 2010 resulted from an increase of 0.1% in same store sales and an increase in the number of Cold Stone Creamery Co-branded locations in operation. These increases were partially offset by a decrease in the average number of domestic franchise units in operation. The average number of domestic franchise units in operation decreased 3.7% from 269 in the first six months of fiscal 2010 to 259 during the same period in fiscal 2011. Franchise fee revenues in the first six months of fiscal 2011 increased as a result of an increase in the number of domestic franchise store openings from 2 in the same period of fiscal 2010 to 4 openings in the first six months of fiscal 2011 and an increase in Cold Stone Creamery co-branded location openings from 8 during the first quarter of fiscal 2010 to 11 in the same period of fiscal 2011.

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Costs and Expenses
                                 
    Six months ended            
    August 31,           %
($’s in thousands)   2010   2009   Change   Change
 
                               
Cost of sales — factory adjusted
  $ 6,470.1     $ 6,037.2     $ 432.9       7.2 %
Cost of sales — retail
    656.2       429.0       227.7       53.0 %
Franchise costs
    713.3       771.8       (58.5 )     (7.6 %)
Sales and marketing
    748.2       677.8       70.4       10.4 %
General and administrative
    1,312.4       1,202.9       109.5       9.1 %
Retail operating
    1,122.1       708.3       413.8       58.4 %
Total
  $ 11,022.3     $ 9,827.0     $ 1,195.3       12.2 %
Adjusted gross margin
                                 
    Six months ended            
  August 31,           %
($’s in thousands)   2010   2009   Change   Change
                               
Factory
  $ 3,147.9     $ 2,770.7     $ 377.2       13.6 %
Retail
    1,080.0       747.5       332.5       44.5 %
Total
  $ 4,227.9     $ 3,518.2     $ 709.7       20.2 %
 
                               
(Percent)
                               
Factory
    32.7 %     31.5 %     1.2 %     3.8 %
Retail
    62.2 %     63.5 %     (1.3 %)     (2.0 %)
Total
    37.2 %     35.2 %     2.0 %     5.7 %
Adjusted gross margin is equal to gross margin minus depreciation and amortization expense. We believe adjusted gross margin is helpful in understanding our past performance as a supplement to gross margin and other performance measures calculated in conformity with accounting principles generally accepted in the United States (“GAAP”). We believe that adjusted gross margin is useful to investors because it provides a measure of operating performance and our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin rather than gross margin to make incremental pricing decisions. Adjusted gross margin has limitations as an analytical tool because it excludes the impact of depreciation and amortization expense and you should not consider it in isolation or as a substitute for any measure reported under GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations, we use adjusted gross margin as a measure of performance only in conjunction with GAAP measures of performance such as gross margin. The following table provides a reconciliation of adjusted gross margin to gross margin, the most comparable performance measure under GAAP:
                 
    Six Months Ended
    August 31,
($’s in thousands)   2010   2009
Factory adjusted gross margin
  $ 3,147.9     $ 2,770.7  
Less: Depreciation and Amortization
    165.7       168.9  
Factory GAAP gross margin
  $ 2,982.2     $ 2,601.8  
Costs and Expenses
Cost of Sales
Factory margins increased 120 basis points for the first six months of fiscal 2011 compared to the same period in fiscal 2010 due primarily to manufacturing efficiencies associated with 8.8% higher production. The decrease in Company-owned store margin is due primarily to a change in product mix associated with a change in the number of Company-owned stores in operation from 12 in the second quarter of fiscal 2011 compared to 7 in the same period of fiscal 2010.

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Franchise Costs
The decrease in franchise costs during the first six months of fiscal 2011 compared to the same period in fiscal 2010 is due primarily to decreased professional fees related to franchise operations. As a percentage of total royalty and marketing fees and franchise fee revenue, franchise costs decreased to 24.7% in the first six months of fiscal 2011 from 27.8% in the same period of fiscal 2010. This decrease as a percentage of royalty, marketing and franchise fees is primarily a result of lower franchise costs relative to revenues.
Sales and Marketing
The increase in sales and marketing for the second quarter of fiscal 2011 compared to the same period in fiscal 2010 is due primarily to an increase in costs associated with marketing related compensation expense and marketing materials.
General and Administrative
The increase in general and administrative costs for the first six months of fiscal 2011 compared to the same period in fiscal 2010 is due primarily to increased compensation costs. As a percentage of total revenues, general and administrative expenses decreased to 9.2% in the first six months of fiscal 2011 compared to $9.4% in the same period of fiscal 2010.
Retail Operating Expenses
The increase in retail operating expenses was due primarily to an increase in the average number of Company-owned stores in operation from 7 in the first six months of fiscal 2010 to 12 in the same period of fiscal 2011. Retail operating expenses, as a percentage of retail sales, increased from 60.2% in the first six months of fiscal 2010 to 64.6% in the same period of fiscal 2011.
Depreciation and Amortization
Depreciation and amortization of $341,000 in the first six months of fiscal 2011 decreased 3.8% from $355,000 incurred in the same period of fiscal 2010 due to certain assets becoming fully depreciated.
Interest Income
Interest income of $25,065 realized in the first six months of fiscal 2011 represents an increase of $12,685 from the $12,380 realized in the same period of fiscal 2010 due to higher average outstanding cash balances and an increase in interest income realized related to notes receivable.
Income Tax Expense
Our effective income tax rate in the first six months of fiscal 2011 was 35.4% which is a decrease of 1.6% compared to 37.0% effective income tax rate in the same period in of fiscal 2010. The decrease in the effective tax rate is primarily due to an increase in allowable deductions related to federal incentives for domestic production activities and a decrease in the tax rate in states where we derive a significant portion of our income.
Liquidity and Capital Resources
As of August 31, 2010, working capital was $9.4 million, compared with $8.9 million as of February 28, 2010, an increase of $500,000. The change in working capital was due primarily to operating results.
Cash and cash equivalent balances increased from $3.7 million as of February 28, 2010 to $3.8 million as of August 31, 2010 as a result of cash flows provided by operating activities greater than cash flows used by financing and investing activities. Our current ratio was 4.17 to 1 at August 31, 2010 in comparison with 3.71 to 1 at February 28, 2010. We monitor current and anticipated future levels of cash and cash equivalents in relation to anticipated operating, financing and investing requirements.

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We have a $5 million ($5 million available as of August 31, 2010) working capital line of credit collateralized by substantially all of our assets with the exception of our retail store assets. The line is subject to renewal in July, 2011.
We believe cash flows generated by operating activities and available financing will be sufficient to fund our operations at least through the end of fiscal 2011.
Impact of Inflation
Inflationary factors such as increases in the costs of ingredients and labor directly affect our operations. Most of our leases provide for cost-of-living adjustments and require us to pay taxes, insurance and maintenance expenses, all of which are subject to inflation. Additionally our future lease costs for new facilities may include potentially escalating costs of real estate and construction. There is no assurance that we will be able to pass on increased costs to our customers.
Depreciation expense is based on the historical cost to us of our fixed assets, and is therefore potentially less than it would be if it were based on current replacement cost. While property and equipment acquired in prior years will ultimately have to be replaced at higher prices, it is expected that replacement will be a gradual process over many years.
Seasonality
We are subject to seasonal fluctuations in sales, which cause fluctuations in quarterly results of operations. Historically, the strongest sales of our products have occurred during the Christmas holiday and summer vacation seasons. In addition, quarterly results have been, and in the future are likely to be, affected by the timing of new store openings and sales of franchises. Because of the seasonality of our business and the impact of new store openings and sales of franchises, results for any quarter are not necessarily indicative of results that may be achieved in other quarters or for a full fiscal year.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
The Company does not engage in commodity futures trading or hedging activities and does not enter into derivative financial instrument transactions for trading or other speculative purposes. The Company also does not engage in transactions in foreign currencies or in interest rate swap transactions that could expose the Company to market risk. However, the Company is exposed to some commodity price and interest rate risks.
The Company frequently enters into purchase contracts of between six to eighteen months for chocolate and certain nuts. These contracts permit the Company to purchase the specified commodity at a fixed price on an as-needed basis during the term of the contract. Because prices for these products may fluctuate, the Company may benefit if prices rise during the terms of these contracts, but it may be required to pay above-market prices if prices fall and it is unable to renegotiate the terms of the contracts.
As of August 31, 2010, the Company had no long-term debt. The Company has a $5.0 million bank line of credit that bears interest at a variable rate. As of August 31, 2010, no amount was outstanding under the line of credit. The Company does not believe that it is exposed to any material interest rate risk related to the line of credit.
The Chief Financial Officer and Chief Operating Officer of the Company have primary responsibility over the Company’s long-term and short-term debt and for determining the timing and duration of commodity purchase contracts and negotiating the terms and conditions of those contracts.
Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
The Company maintains disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”) that are designed to ensure that material information relating to the Company is made known to the officers who certify the Company’s financial reports and to other members of senior management and the Board of Directors. These disclosure controls and procedures are designed to ensure that information required to be disclosed in the Company’s reports that are filed or submitted

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under the Exchange Act, are recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.
Management, with the participation of the CEO and CFO, has evaluated the effectiveness, as of August 31, 2010, of the Company’s disclosure controls and procedures. Based on that evaluation, the CEO and CFO have concluded that the Company’s disclosure controls and procedures were effective as of August 31, 2010.
Changes in Internal Control over Financial Reporting
There has been no change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the six months ended August 31, 2010, that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
PART II. OTHER INFORMATION
Item 1. Legal Proceedings
The Company is not currently involved in any legal proceedings other than routine litigation incidental to its business.
Item 1A. Risk Factors
In addition to the other information set forth in this Quarterly Report on Form 10-Q, you should carefully consider the factors discussed in Part 1, “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended February 28, 2010. There have been no material changes in our risk factors from those disclosed in our Annual Report on Form 10-K.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
     None
Item 3. Defaults Upon Senior Securities
     None
Item 4. Reserved
Item 5. Other Information
     None
Item 6. Exhibits
3.1   Articles of Incorporation of the Registrant, as amended, incorporated by reference to Exhibit 3.1 to Annual Report on Form 10-K of the Registrant for the year ended February 28, 2009
 
3.2   By-laws of the Registrant, as amended on December 11, 2007, incorporated by reference to Exhibit 3.2 to Current Report on Form 8-K of the Registrant filed on December 14, 2007
 
10.1   *Promissory Note dated July 31, 2010 in the amount of $5,000,000 between Wells Fargo Bank and the Registrant.
 
10.2   *Commercial Security Agreement dated July 31, 2010 between Wells Fargo Bank and the Registrant.
 
10.3   *Business Loan Agreement dated July 31, 2010 between Wells Fargo Bank and the Registrant.

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Item 6. Exhibits — Continued
31.1   *Certification Filed Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002, Chief Executive Officer
 
31.2   *Certification Filed Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002, Chief Financial Officer
 
32.1   **Certification Furnished Pursuant To Section 906 Of The Sarbanes-Oxley Act of 2002, Chief Executive Officer
 
32.2   **Certification Furnished Pursuant To Section 906 of The Sarbanes-Oxley Act of 2002, Chief Financial Officer
 
*   Filed herewith.
 
**   Furnished herewith.
Signatures
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
         
  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
(Registrant)
 
 
Date: October 14, 2010  /s/ Bryan J. Merryman    
  Bryan J. Merryman, Chief Operating Officer,   
  Chief Financial Officer, Treasurer and Director   
 

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