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EX-32.1 - Grapefruit USA, Incex321.txt
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EX-31.1 - Grapefruit USA, Incex311.txt

                                   FORM 10-K/A

                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                 [X] ANNUAL REPORT UNDER SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                  For the fiscal year ended: December 31, 2009

                        COMMISSION FILE NUMBER 000-50099

                                 IMAGING3, INC.
              ----------------------------------------------------
             (Exact name of registrant as specified in its charter)


             CALIFORNIA                                 95-4451059
----------------------------------          ------------------------------------
      (State of Incorporation)              (I.R.S. Employer Identification No.)


                3200 W. VALHALLA DRIVE, BURBANK, CALIFORNIA 91505
             ------------------------------------------------------
               (Address of principal executive offices) (Zip Code)

                                 (818) 260-0930
             ------------------------------------------------------
               Registrant's telephone number, including area code

       SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OR 12(G) OF THE ACT
       -------------------------------------------------------------------

                                      NONE

                       Securities covered by this report:

                                                     NAME OF EACH EXCHANGE ON
         TITLE OF EACH CLASS                             WHICH REGISTERED
        ---------------------                       --------------------------

             COMMON STOCK                                       OTC


         Indicate  by check  mark if the  registrant  is a  well-known  seasoned
issuer, as defined in Rule 405 of the Securities Act.
                                                                  Yes |_| No |X|

         Indicate  by check  mark if the  registrant  is not  required  to filed
reports pursuant to Section 13 or Section 15(d) of the Act.
                                                                  Yes |_| No |X|

         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.
                                                                  Yes |X| No | |

         Indicate by check mark if disclosure of delinquent  filers  pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part III of this Form  10-K/A or any
amendment to this Form 10-K/A.
                                                                  Yes [ ] No |X|



Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. Large accelerated filer [___] Accelerated filer [_X_] Non-accelerated filer [___] Smaller reporting company [_ _] (Do not check if a smaller reporting company) Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes |_| No |X| The aggregate market value of voting stock held by non-affiliates of the registrant was approximately $194,295,690 as of March 29, 2010 (computed by reference to the last sale price of a share of the registrant's Common Stock on that date as reported by OTC Bulletin Board). There were 375,709,898 shares outstanding of the registrant's Common Stock as of March 29, 2010.
TABLE OF CONTENTS PART 1 ITEM 1 Business 1 PART II ITEM 5 Market for Registrant's Common Stock and Related Stockholder Matters 15 ITEM 9 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 16 ITEM 9A Controls and Procedures 17 ITEM 9B Other Information 18 PART III ITEM 10 Directors, Executive Officers, and Corporate Governance 18 ITEM 12 Security Ownership of Certain Beneficial Owners and Management 22 ITEM 15 Exhibits, Financial Statement Schedules 23 SIGNATURES 24
PART I ITEM 1. BUSINESS ---------------- GENERAL Imaging3, Inc. (the "Company" or "Imaging3") has developed a proprietary medical technology designed to produce 3D medical diagnostic images in real time. In the future, healthcare workers using Imaging3 devices will potentially be able to instantly view 3D, high-resolution images of virtually any part of the human body. HISTORY The Company was founded as Imaging Services, Inc. ("ISI") on October 29, 1993, by Dean Janes. The Company initially served as a low cost, third party service alternative for equipment made by Orthopedic Equipment Company Medical Systems ("OEC"). OEC is the largest manufacturer of mobile surgical C-arms with over a 60% market share in the United States. A C-arm is an integral component of a fluoroscopic imaging system used for various types of surgery. Management believes that prior to the Company's inception, no company existed solely focused on providing third party service for OEC equipment. In early 1994, Imaging3 began offering upgrades for OEC C-arms. The most successful upgrade was a CCD (Charged Coupled Device) camera, which improved the image quality of older systems to be comparable with that of brand new products. This offering became so successful that the Company integrated this upgrade with used OEC C-arms and built custom units for NASA, Harvard, University of California at Irvine, University of California at Davis, Baylor University, Baxter Healthcare and other prestigious healthcare organizations. Later that year, Imaging3 applied for and received United States Food and Drug Administration ("FDA") approval for this device, described as the NASA II CCD C-arm. In mid 1995, Imaging3 purchased the assets of ProMedCo. ProMedCo had an exclusive agreement with OEC to remanufacture OEC C-arms for OEC Medical Systems. Though the purchase did not transfer the agreement, it eliminated one of the Company's competitors and provided a substantial inventory of replacement parts. Access to these replacement parts allowed Imaging3 to increase immediately its production levels and created the opportunity to remanufacture OEC's complete product line, thereby increasing the models ISI could offer its customers. Also, this purchase allowed the Company to enter the lucrative parts sales business. In 2000, the Company continued its expansion by purchasing a sales company in San Diego, California. This asset purchase brought an extensive database with the contact information for over 43,000 physicians, hospitals, medical centers and surgery centers as well as a streamlined automated sales force. Also, as part of this expansion, several key employees, most of whom were former employees of OEC, were hired to increase the Company's service presence in Arizona, Washington, Nevada, Florida and Hawaii with a national service presence as the ultimate goal. In 2002, the Company closed the San Diego office and consolidated operations in Burbank, California. On February 19, 2002, a fire gutted the Company's principal operating facility, causing an estimated $4.3 million in damage. The 10,800-square-foot structure was subsequently rebuilt and the Company has reoccupied it. In the interim, the Company leased temporary facilities. The damage to the building and the loss of the Company's equipment were partially covered by liability insurance. Nevertheless, the fire disrupted the Company's operations. In order to better position the Company for its future direction away from service and toward providing proprietary medical imaging products, the Company changed its name Imaging Services, Inc. to Imaging3, Inc. on August 20, 2002. On November 25, 2009, the Company filed with the FDA a 510(k) application for approval of the Company's medical diagnostic imaging device for sale in the United States. Assuming that the FDA grants approval, the Company intends to follow up and apply to sell the product in the European and then worldwide markets. The FDA is currently reviewing the application, and management is not certain if or when FDA approval will be granted. The Company -1-
completed building its first prototype medical diagnostic imaging device in April 2007. BUSINESS OPERATIONS Imaging3 technology has the potential to contribute to the improvement of healthcare. The Company's technology is designed to cause 3D images to be instantly constructed using high-resolution fluoroscopy. These images can be used as real time references for any current or new medical procedures in which multiple frames of reference are required to perform medical procedures on or in the human body. Management believes that Imaging3 technology has extraordinary market potential in an almost unlimited number of medical applications, including: o TRAUMA CENTER. Imaging3 technology would allow a surgeon to immediately view exactly where a bullet is lodged in a gunshot victim. At any point during the procedure, the surgeon could continue to view 3D images in real-time. o CARDIOLOGY. Imaging3 technology could provide a 3D view of a heart and allow a cardiologist to record the heartbeat in real-time. The entire heart would be visible, including veins that are wrapped around the "back" side. o PAIN MANAGEMENT. Imaging3 technology could provide a 3D view of the spine, nerve endings, and injection points and help guide the needle for spinal procedures. 3D images in real-time could also be used to view disk compression. o NEURO-VASCULAR. Imaging3 technology could provide a 3D view of the skull and brain to diagnose neuro-vascular diseases. 3D images in real-time could be used to view the rupture of vessels or arterial blockages diminishing blood flow to the brain. o ORTHOPEDIC. Imaging3 technology could provide a 3D view of bones and joints to help diagnose orthopedic conditions. An orthopedic surgeon could view a 3D image in real-time to line up a screw with the hole in a hip pinning. o VASCULAR. Imaging3 technology could provide a 3D view of veins throughout the body. After injecting dye, a 3D image in real-time could pinpoint clots and occlusions and help diagnose vascular diseases. MULTI-FUNCTION DEVICE A diagnostic medical imaging device built with Imaging3 technology can perform several functions and can replace or supplement a number of exiting devices, resulting in considerable cost savings for hospitals and healthcare centers. These functions include: o Perform real-time, 3D medical imaging; o Emulate a computerized tomography ("CT") scanner (at a fraction of the capital cost); and o Perform standard fluoroscopy. The Company's management believes that this multi-function capability will be especially attractive in foreign markets, where the cost of a CT scanner is beyond the means of most hospitals and healthcare centers. EXISTING BASE OF BUSINESS TO LAUNCH A PROPRIETARY PRODUCT Imaging3 is an established company with revenues and an industry reputation. While the Company began as a service provider, it quickly expanded to include equipment and parts sales, both new and renewed. Management believes that Imaging3 is the largest remanufacturer of C-arms in the world. The Company offers new, demonstration, remanufactured, refurbished and pre-owned systems in all price ranges from every major manufacturer including OEC, General Electric ("GE"), ISI, Philips, Siemens, FluoroScan, XiScan and Ziehm. The Company supplies full-size, compact and mini C-arms. -2-
Management believes that Imaging3 is also the largest distributor of C-arm tables in the United States. The Company offers new, demonstration, remanufactured, refurbished and pre-owned C-arm tables in all price ranges from every major manufacturer. The Company also supplies pain management tables, surgery tables, urology tables and vascular tables. Imaging3's management intends to use the Company's base of operations and channels of distribution to launch its new medical imaging devices business, based on its breakthrough Imaging3 technology. BUSINESS AND REVENUE MODELS The Company's business strategy is straight-forward: (1) continue to build the Company's base of C-arm remanufacturing and service business, (2) develop medical diagnostic imaging devices, based on the Company's breakthrough Imaging3 technology for the $5 billion medical imaging market, (3) sell the Company's new medical diagnostic imaging devices directly to healthcare providers, as well as through channel partners and distributors, and (4) license the Company's breakthrough Imaging3 technology to other medical diagnostic imaging device manufacturers. The Company's management believes that most of the Company's future revenues will come from the sale of medical imaging devices, based on the Company's Imaging3 technology. Other revenues are expected to be derived from the licensing of its proprietary technology to other medical diagnostic imaging device manufacturers. The smallest portion of the Company's future revenue is projected to come from the sale and service of C-arms. PROPRIETARY TECHNOLOGY PATENT On June 23, 2004, U.S. Patent No. 6,754,297 was granted in the name of Dean Janes, entitled Apparatus and Method for Three-Dimensional Real-Time Imaging System. The rights to this patent have been assigned to the Company. ABSTRACT OF THE PATENT DISCLOSURE A computing device in a three-dimensional imaging system utilizes a plurality of distance readings and reference readings from at least one subject sensor to determine a subject location and a subject volume and establish a base three-dimensional map of a subject. A plurality of two-dimensional image exposures along with a plurality of associated reference locations are created by rotating an image source and an image receptor around an inner circumference of an imaging gantry. The plurality of two-dimensional image exposures is digitized to create a plurality of digital two-dimensional image exposures. The computing device receives the plurality of digital two-dimensional image exposures and the plurality of associated reference locations. The overlaying, interpolating and pasting of the plurality of digital two-dimensional image exposures on the base three-dimensional map creates a base three-dimensional image exposure, which is displayed on a display device. GENERAL DESCRIPTION Real-time 3D medical diagnostic imaging will be accomplished by scanning the patient, either partially or completely in a 360-degree circumference under fluoroscopy (or other type of image exposure), utilizing a single or multiple x-ray source and image receptor. The information acquired under fluoroscopy (or other type of image exposure) will be digitized at a frame rate of between 30 to 60 frames per second. This information will be sent to a computer system to be incorporated into a three-dimensional image to be displayed on a computer monitor. The image created can then be manipulated and/or rotated to view the scanned image of the patient's anatomy in any direction or orientation desired by the user. The user could then choose a specific area of the image to update. Once an area is selected, the computer displaying the image would then "gang" or align the x-ray source(s) and image receptor(s) to begin updating scans of new images to be overlaid upon the existing three-dimensional model. This process would then be updated and/or repeated as many times as necessary for the specific procedure to be completed. At any time, a new reference area or scan could be selected or initiated. -3-
THE "O" DEVICE Part of the Company's invention is based on an "O" device to create a circular gantry similar to that used with CT to scan a patient a full 360 degrees with fluoroscopic radiation. This approach is expected to allow imaging of the patient from any frame of reference or angulation (current medical imaging devices are limited to 150 degrees to 360 degrees with mechanical orientation or manipulation). 3D imaging requires an "O" device to scan the patient in increments of 360 degrees to allow construction of a three-dimensional image. By scanning the patient in 360 degrees and acquiring images at 30 to 60 frames per second, management believes a three-dimensional image can be constructed. IMAGING3 TECHNOLOGY DIFFERS FROM OTHER APPROACHES The "O" device approach is similar to that used in a CT scan. The difference is CT is used to image a "slice" of the anatomy and not intended for real-time fluoroscopic imaging. The slice is obtained by using a fulcrum reference point and rotating the X-ray source and image receptor in reference to that point. This basic geometry creates a 2D image in any depth desired, in any region of the body. The "O" device would use a similar fulcrum point to reference depth, but the scan would not create a slice but instead a real-time image captured at 30 to 60 frames per second in 360 degrees. Further, management believes that the "O" device would be used for conventional fluoroscopic imaging with the advantage of positioning the X-ray source and receptor at any angulation desired. Currently, 3D imaging is used only for reconstructive post processing reference images. Magnetic resonance imaging ("MRI"), CT and ultrasound currently have this capability. The 3D images are created by multiple scans of 2D images that require a long period of time to process into a three-dimensional image. The image created is then used only for reference, not real-time manipulation in the body. The Company anticipates that it's 3D images will be constructed almost instantly and will be available to be used as real-time references whenever multiple frames of reference are required to perform medical procedures on or in the human body. THE MARKET The Company competes in the medical diagnostic imaging market and this market has never been healthier than it is today. This vitality is due primarily to continual technological improvements that lead to faster and better-resolution imaging, greater patient safety, and the provision of these capabilities to a growing and aging population. The result has been a vigorous competition to create the most cost-effective diagnostic imaging systems. Diagnostic imaging is an evolving part of modern medicine and is now entering a new era of digital imaging. The field has evolved from the early X-rays by Roentgen over 100 years ago to imaging of organs by CT and MRI that are 20 years old. Medical imaging is used for diagnosis in the leading causes of death, heart attacks, strokes, and cancer. What was once called the radiology department is now called the diagnostic imaging department because of the wealth of new technologies available beyond x-rays. A trauma victim's internal injuries are imaged with a CT scanner. Breast cancer, a leading cause of death in women, is detected with mammography and ultrasound. According to a Freedonia Group study, the medical imaging equipment market in the U.S. will register gains of 7.6 percent per year through 2010 to $9.5 billion, faster than projected growth in national health expenditures. Growth will be stimulated by an increasing incidence of patient procedures involving diagnostic imaging, partly the result of an aging population and partly reflecting advances in noninvasive imaging technology. The Company's management believes that opportunities exist not only for new companies in imaging products but also software companies for image processing and Picture Archiving and Communication Systems ("PACS") networks. Technological developments continue, which consistently result in new products. Diagnostic imaging is an important part of medical diagnosis. It ranges from a dentist's X-ray to find tooth decay to angiograms done to aid a cardiologist in performing an angioplasty. The aging baby boomer population will need the new imaging capabilities for cancer and heart disease detection. The revolution in medical imaging is being fueled not only by new medical imaging technology, but also by advances in computer hardware and software. New systems -4-
such as spiral CT or multi-slice CT would not be possible without today's faster processors. Better software algorithms for image analysis and compression make the process more accurate and efficient. The growth of diagnostic imaging could be an important source of revenue for computer manufacturers and software companies specializing in diagnostic imaging. INDUSTRY OVERVIEW Diagnostic imaging services are noninvasive procedures that generate representations of the internal anatomy and convert them to film or digital media. Diagnostic imaging systems facilitate the early diagnosis of diseases and disorders, often minimizing the cost and amount of care required and reducing the need for costly and invasive diagnostic procedures. MAGNETIC RESONANCE IMAGING ("MRI") MRI involves the use of high-strength magnetic fields to produce computer-processed cross-sectional images of the body. Due to its superior image quality, MRI is the preferred imaging technology for evaluating soft tissue and organs, including the brain, spinal cord and other internal anatomy. With advances in MRI technology, MRI is increasingly being used for new applications such as imaging of the heart, chest and abdomen. Conditions that can be detected by MRI include multiple sclerosis, tumors, strokes, infections, and injuries to the spine, joints, ligaments, and tendons. Unlike x-rays and computed tomography, which are other diagnostic imaging technologies, MRI does not expose patients to potentially harmful radiation. MRI technology was first patented in 1974, and MRI systems first became commercially available in 1983. Since then, manufacturers have offered increasingly sophisticated MRI systems and related software to increase the speed of each scan and improve image quality. Magnet strengths are measured in tesla, and MRI systems typically use magnets with strengths ranging from 0.2 to 1.5 tesla. The 1.0 and 1.5 tesla strengths are generally considered optimal because they are strong enough to produce relatively fast scans but are not so strong as to create discomfort for most patients. Manufacturers have worked to gradually enhance other components of the machines to make them more versatile. Many of the hardware and software systems in recently manufactured machines are modular and can be upgraded for much lower costs than purchasing new systems. The MRI industry has experienced growth as a result of: o Recognition of MRI as a cost-effective, noninvasive diagnostic tool. o Superior soft-tissue image quality of MRI versus that of other diagnostic imaging technologies. o Wider physician acceptance and availability of MRI technology. o Growth in the number of MRI applications. o MRI's safety when compared to other diagnostic imaging technologies, because it does not use potentially harmful radiation. o Increased overall demand for healthcare services, including diagnostic services, for the aging population. POSITRON EMISSION TOMOGRAPHY ("PET") PET is a nuclear medicine procedure that produces pictures of the body's metabolic and biologic functions. PET can provide earlier detection of certain cancers, coronary diseases or neurologic problems than other diagnostic imaging systems. It is also useful for the monitoring of these conditions. COMPUTED TOMOGRAPHY ("CT") In CT imaging, a computer analyzes the information received from an x-ray beam to produce multiple cross-sectional images of a particular organ or area of the body. CT imaging is used to detect tumors and other conditions affecting bones and internal organs. -5-
OTHER SERVICES Other diagnostic imaging technologies include x-ray, single photon emission computed tomography, and ultrasound. DIGITAL IMAGING TECHNOLOGIES New techniques for the digital capture, display, storage, and transmission of x-ray images are poised to revolutionize the diagnostic imaging market. Although digital technologies and techniques have been in use in other diagnostic imaging areas (such as CT scans, MRI scans, and ultrasound), technical problems have kept x-ray technologies in the era of film. However, new methods of digitally capturing x-ray images are under development and promise to revolutionize x-ray imaging. The need to cut costs and improve services in healthcare delivery is driving the move to digital systems. The requirement for hospitals to implement electronic access to medical images and other types of information is now widely accepted and regarded as inevitable. The trend toward storing, distributing and viewing medical images in digital form is being fueled by both changes in the economic structure of the healthcare system and by rapidly evolving technologies. In particular, the new economics of health care will mandate a shift from film-based radiology to the electronic delivery of digital images, while new technology promises the additional benefit of vastly improved diagnostic power. USERS OF DIAGNOSTIC IMAGING MRI and other imaging services are typically provided in one of the following settings: HOSPITALS AND CLINICS Imaging systems are located in and owned and operated by a hospital or clinic. These systems are primarily used for the patients of the hospital or clinic, and the hospital or clinic bills third-party payors, such as health insurers, Medicare or Medicaid. INDEPENDENT IMAGING CENTERS Imaging systems are located in permanent facilities not generally owned by hospitals or clinics. These centers depend upon physician referrals for their patients and generally do not maintain dedicated, contractual relationships with hospitals or clinics. In fact, these centers may compete with hospitals or clinics that have their own systems to provide Imaging3 to these patients. Like hospitals and clinics, these centers bill third-party payors for their services. OUTSOURCED Imaging systems, largely located in mobile trailers but also provided in fixed facilities, provide services to a hospital or clinic on a shared-service or full-time basis. Generally, the hospital or clinic contracts with the imaging service provider to perform scans of its patients, and the imaging service provider is paid directly by that hospital or clinic instead of by a third-party payor. INDUSTRY CHALLENGES In a recent report, U.S. MEDICAL IMAGING INDUSTRY OUTLOOK, Frost & Sullivan identified several challenges facing the diagnostic imaging industry. Low reimbursement rates have become a major challenge, not only for end users, but for manufacturers as well. Imaging reimbursements for many procedures may be inadequate given the expense of the equipment and the expertise required to create and interpret results. Lack of adequate compensation is a concern for all industry participants, as many healthcare centers are delaying or canceling purchases of high-priced items. Until the financial rewards for imaging are increased substantially, and definitively, low reimbursement will be the foremost hurdle for manufacturers. -6-
COMPETITION COMPETITIVE LANDSCAPE The healthcare industry in general and the market for imaging products in particular is highly competitive. The Company competes with a number of companies, many of which have substantially greater financial, marketing, and other resources than the Company. The Company's competitors include large companies such as GE, Philips, Siemens, Toshiba and Hitachi, which compete in most medical diagnostic imaging modalities, including x-ray imaging. A study by Theta Reports, DIAGNOSTIC IMAGING EQUIPMENT AND SYSTEMS WORLD MARKET, identifies the following 17 key players in the medical diagnostic imaging market: o ADAC Laboratories o Eastman Kodak Co. o Fonar Corp. o Fuji Medical Systems U.S.A., Inc. o General Electric Medical Systems o Hitachi Medical Systems America, Inc. o Hologic, Inc. o Imaging Diagnostic Systems, Inc. o Imatron, Inc. o Lumisys, Inc. o Marconi Medical Systems o Philips Medical Systems Nederland BV o PhorMax Corp. o Siemens Medical Engineering Group o Sterling Diagnostic Imaging, Inc. o Trex Medical Corp. o Varian Medical Systems, Inc. DIRECT COMPETITORS At this time, the Company is not aware of any existing devices in the marketplace that provide 3D, real-time diagnostic medical imaging, with the exception of ultrasound. Ultrasound is a real-time tomographic imaging modality. Not only does it produce real-time tomograms of the position of reflecting surfaces (internal organs and structures), but it can also be used to produce real-time images of tissue and blood motion. However, ultrasound is a low-resolution imaging modality that does not produce an image as precise and clear as fluoroscopy. The Company's devices will rely instead on the use of fluoroscopy, a high-resolution imaging modality, to produce "live" x-ray images of living patients in 3D. MARKETING AND SALES PLAN MARKETING STRATEGY Imaging3's marketing strategy is to create a favorable environment to sell its medical diagnostic imaging devices. The Company intends to enhance, promote and support the fact that Imaging3 technology is the most complete and comprehensive medical diagnostic imaging solution available in the marketplace. -7-
PRODUCT AND SERVICE DIFFERENTIATION The differentiating attributes of Imaging3 technology include: o The only 3D, real-time medical diagnostic imaging device in the market that will produce high resolution images; o Reasonably priced; o Easy-to-install; o Vast array of features; and o Highly reliable. The Imaging3 medical device will be reasonably priced because it will cost considerably less than comparable MRI and CT Scan machines. It will be easy to install because it is lighter and will be more mobile than the MRI and CT Scan machines. It will have more features than MRI and CT Scan machines because it will provide 3D instant real time images and real time CT emulation, which the other machines do not provide. Management believes that the Imaging3 medical device will be more reliable than competing MRI and CT Scan machines because it needs less radiation to provide its 3D images, and its assembled components are simpler, standard (i.e. "off-the-shelf") rather than customized, and more efficient. VALUE PROPOSITION The Company's value proposition is simple: diagnostic imaging devices with Imaging3 technology allow healthcare providers to easily produce 3D, real-time, high resolution images at a reasonable cost. POSITIONING Management believes that Imaging3 can be positioned as offering the superior solution for producing medical diagnostic images. Management believes that the Company's unique advantage is that it can offer a diagnostic imaging solution that will allow healthcare providers to view real-time references for virtually any procedure. The Company plans to reposition its competitors by demonstrating that their offerings are inadequate because they: o Do not provide 3D images; o Do not provide images in real-time; o Do not provide high resolution images; and o Are too costly. SALES STRATEGY After undertaking a marketing campaign, the Company intends to aggressively sell its medical diagnostic imaging devices in the United States. International sales efforts will follow after achieving market penetration in the domestic marketplace. SALES MARGIN STRUCTURE The Company's management believes that the majority of its sales will be derived from direct sales to customers, with the balance of sales derived from dealers and manufacturer's representatives. As a result, the sales margin structure must be attractive to these independent organizations. o Direct Sales - Full suggested list price; o Dealers - 30% off suggested list price; and o Manufacturer's Representatives - 10% commission. TARGET MARKET SEGMENT The Company's management has identified general medical and surgical hospitals in the United States as its primary target market segment for Imaging3 technology. According to D&B/iMarket, there are 12,041 general medical and surgical hospitals in the United States. -8-
DISTRIBUTION CHANNELS The Company plans to sell its Imaging3 medical diagnostic imaging devices through several channels of distribution, including: DIRECT SALES TO END USERS The Company's policy is to sell directly to end-users whenever possible. The Company's management expects that direct sales will occur most often with larger customers. DEALERS AND MANUFACTURER'S REPRESENTATIVES The Company has working relationships with a number of independent organizations that help distribute the Company's current product line. The Company expects to work with these independent organizations to help distribute diagnostic medical imaging devices built with Imaging3 technology. These organizations have well-established relationships with mid-size to large size customers. Many also provide specific vertical market applications. EXECUTIVE SALES Because many of Imaging3's large customers will tend to be top healthcare managers, it is important that its Company president and senior managers present its products to its large customers. FIELD SALES FORCE Management anticipates that the majority of the Company's selling efforts to large accounts will be handled internally through its field sales force. Imaging3 has chosen to use a direct sales force because its large accounts require considerable customer education and post-sales support directly from the Company. Management believes that the Company's price points, pricing structure and profits are such that its cost of sales warrants a "person-to-person" selling strategy. DEALERS AND MANUFACTURERS' REPRESENTATIVES The Company plans to supplement its own field sales force by entering into agreements with dealers and manufacturers' representatives. Because dealers and manufacturers' representatives carry several product/service lines that are compatible with the Company's products and services, Imaging3 plans to select dealers and manufacturers representatives carrying complementary and compatible products and services, as well as dealers and manufacturers' representatives that sell dissimilar products and services yet are appropriate for their customers' customer. EMPLOYEES The Company currently employs thirteen full-time individuals, all of whom are working at the Company's offices at 3200 W. Valhalla Drive, Burbank, California 91505. Eight of those thirteen full-time employees are employed in administrative, marketing, and sales positions, and the remaining five are technical employees employed in research, development and production positions. The Company projects that during the next 12 months, the Company's workforce is likely to increase. To support the Company's need for technical staffing, the Company has established relationships with technical staffing organizations that continuously offer highly qualified personnel to meet the Company's needs, both locally and from out of the area. INTELLECTUAL PROPERTY MATTERS All of the Company's employees have executed agreements that impose nondisclosure obligations on the employee and in which the employee has assigned to the Company (to the extent permitted by California law) all copyrights and -9-
other inventions created by the employee during employment with the Company. The rights underlying the application for the patent of the Imaging3 technology have been assigned to the Company. The Company has in place a trade secret protection policy that the Company's management believes to be adequate to protect the Company's intellectual property and trade secrets. GOVERNMENT REGULATORY APPROVAL PROCESS All the Company's products are classified as Class II (Medium Risk) devices by the FDA and clinical studies with the Company's products will be considered to be Non-Significant Risk Studies ("NSR"). Imaging3's business is governed by the FDA and all products typically require 510(k) market clearance before they can be put in commercial distribution. The Company is also regulated by the FDA's Quality Systems Regulation ("QSR"), which is similar to the ISO9000 and the European EN46000 quality control regulations. All of the Company's products currently in production or manufactured by other vendors are approved for marketing in the United States under the FDA's 510(k) regulations. A 510(k) is a pre-marketing submission made to the FDA to demonstrate that the device to be marketed is as safe and effective, that is, substantially equivalent ("SE"), to a legally marketed device that is not subject to pre-market approval ("PMA"). Applicants must compare their 510(k) device to one or more similar devices currently on the U.S. market and make and support their substantial equivalency claims. A legally marketed device is a device that was legally marketed prior to May 28, 1976 (pre-amendments device), or a device which has been reclassified from Class III to Class II or I, a device which has been found to be substantially equivalent to such a device through the 510(k) process, or one established through Evaluation of Automatic Class III Definition. The legally marketed device(s) to which equivalence is drawn is known as the "predicate" device(s). Applicants must submit descriptive data and when necessary, performance data to establish that their device is SE to a predicate device. The data in a 510(k) is to show comparability, that is, SE of a new device to a predicate device. Imaging3 has not sought or obtained a determination from the FDA whether a 510(K) submission is required. The FDA does not offer an opinion or determination of what submission is required. The FDA does provide a database of devices, classifications and Regulation numbers. In the Company's research of this database the Company determined several Class II devices meet the Company's criteria for submission. These devices are listed in the table below. PRODUCT CODE CLASS DESCRIPTION REGULATION ------------ ----- ----------- ---------- IZG II System, X-ray, Photofluorographic 892.1730 JAB II System, X-ray, Fluoroscopic, Non-Image-I 892.1660 JAK II System, X-ray, Tomography, Computed 892.175 This is a broad range of devices with which to compare the Company's device functionality. The FDA requires the manufacturer to submit an application, whether it is a 510(k) or PMA submission. Upon receipt of the submission, the FDA will respond within 30 to 45 days with their determination of acceptance of the submission, questions and/or comments to the submission or requests for more information. All of the Company's current used rebuilt products are Class II devices, FDA approved through OEM for marketing. Once approved, the FDA will not require the manufacturer to resubmit an application or change the classification. They may, however, request further information about the product(s), manufacturer and GMP requirements. The devices currently sold by the Company are not manufactured by the Company. OEC Medical Systems is the original device manufacturer and responsible for the FDA submission of their original device(s). Imaging3 remanufactures OEC Medical Systems devices, thus the Company is not required to submit any FDA submission for these devices. In some instances, the Company has performed modifications to these devices to improve the devices functionality, and in these instances Imaging3 has submitted 510(k) applications. These modifications are to existing devices with existing classifications listed in the FDA database and cannot be reclassified. The FDA database listing for current products is listed below: -10-
PRODUCT CODE CLASS DESCRIPTION REGULATION ------------ ----- ----------- ---------- IZL II System, X-ray, Mobile 892.1720 As to the Company's new product and its potential for classification, the FDA requires the Company, as the manufacturer, to submit an application in whichever classification the Company chooses in the submission form it chooses, meaning 510(k) or PMA application. The FDA reviews the submission and determines whether the application is appropriately filed and in the correct submission format. The criteria they use for determination on a 510(k) is SE, which is a comparative analysis of the manufacturer's device in the submission with existing devices already approved by the FDA. This is the purpose of the FDA's Device Classification Database, giving manufacturer's products with approved submissions and categories of devices to compare new device submissions. A new type of device may not be found in the product classification database. If the device is a high risk device (supports or sustains human life, is of substantial importance in preventing impairment of human health, or presents a potential, unreasonable risk of illness or injury) and has been found to be not substantially equivalent ("NSE") to a Class I, II, or III (Class III requiring 510(k)), then a PMA application will be required. If the FDA determines the new device must be classified as a Class III device, the FDA may still allow the device submission to be a 510(k) submission. Class III devices, which are equivalent to devices legally marketed before May 28, 1976 may be marketed through the pre-market notification (510(k)) process until the FDA has published a requirement for manufacturers of that generic type of device to submit pre-market approval data. Class III devices are usually those that support or sustain human life, are of substantial importance in preventing impairment of human health, or which present a potential, unreasonable risk of illness or injury. Examples of Class III devices which require a pre-market approval include replacement heart valves, silicone gel-filled breast implants, and implanted cerebella stimulators. The Company's new product, the "Real-time 3D Imaging Device" is expected to be submitted as Product Code "IZG," Device Class II, "System, X-ray, Photofluorographic," Regulation Number 892.1730, since this is the closest device description. The FDA may at its own choosing and determination wish to reclassify this device as a Class III, which the Company believes is unlikely, since the majority of the Company's device functions are similar to existing products currently being marketed and as classified above. If the FDA determines to classify this device as a Class III device a PMA application must be filed. The PMA application is the most stringent type of device marketing application required by the FDA. The applicant must receive FDA approval of its PMA application prior to marketing the device. PMA approval is based on a determination by the FDA that the PMA contains sufficient valid scientific evidence to assure that the device is safe and effective for its intended use(s). An approved PMA application is, in effect, a private license granting the applicant (or owner) permission to market the device. The PMA owner, however, can authorize use of its data by another. The PMA applicant is usually the person who owns the rights, or otherwise has authorized access, to the data and other information to be submitted in support of FDA approval. This person may be an individual, partnership, corporation, association, scientific or academic establishment, government agency or organizational unit, or other legal entity. The applicant is often the inventor/developer and ultimately the manufacturer. FDA regulations provide 180 days to review the PMA application and make a determination. In reality, the review time is normally longer. Before approving or denying a PMA application, the appropriate FDA advisory committee may review the PMA application at a public meeting and provide the FDA with the committee's recommendation on whether or not the FDA should approve the submission. After the FDA notifies the applicant that the PMA application has been approved or denied, a notice is published on the Internet (1) announcing the data on which the decision is based, and (2) providing interested persons an opportunity to petition the FDA within 30 days for reconsideration of the decision. A PMA application is a scientific, regulatory documentation to the FDA to demonstrate the safety and effectiveness of the Class III device. There are administrative elements of a PMA application, but good science and scientific writing is a key to the approval of a PMA application. If a PMA application lacks elements listed in the administrative checklist, the FDA will refuse to accept a PMA application and will not proceed with the in-depth review of -11-
scientific and clinical data. If a PMA application lacks valid clinical information and scientific analysis based on sound scientific reasoning, it will delay the FDA's review and approval. PMA applications that are incomplete, inaccurate, inconsistent, omit critical information, and are poorly organized have resulted in delays in consideration. Three categories of the PMA application are very important: TECHNICAL SECTIONS. The technical sections containing data and information should allow the FDA to determine whether to approve or disapprove the application. These sections are usually divided into non-clinical laboratory studies and clinical investigations. NON-CLINICAL LABORATORY STUDIES' SECTION. The non-clinical laboratory studies' section includes information on microbiology, toxicology, immunology, biocompatibility, stress, wear, shelf life, and other laboratory or animal tests. Non-clinical studies for safety evaluation must be conducted in compliance with 21CFR Part 58 (Good Laboratory Practice for Nonclinical Laboratory Studies). CLINICAL INVESTIGATIONS SECTION. The clinical investigations section includes study protocols, safety and effectiveness data, adverse reactions and complications, device failures and replacements, patient information, patient complaints, tabulations of data from all individual subjects, results of statistical analyses, and any other information from the clinical investigations. Any investigation conducted under an Investigational Device Exemption ("IDE") must be identified as such. Imaging3, Inc. is listed with the FDA as a new device manufacturer, its Registration Number is 20300565, and its Owner Operator Number is 9023393. Though the Company does not currently manufacture new devices, the FDA requires the Company's registration as a remanufacturer. Imaging3 is subject to the FDA's Radiological Health Program, under the Center for Devices Radiological Health ("CDRH") division of the FDA. The Company must be in compliance with Good Manufactures Practices ("GMP"), Quality Control ("QC") and Medical Device Reporting ("MDR"). The FDA may from time to time, usually every 2 to 3 years, audit the Company for compliance. In these audits the FDA reviews documents, interviews management and reviews all procedures. The current GMP requirements set forth in the Quality System ("QS") regulation are promulgated under Section 520 of the Federal Food, Drug and Cosmetic ("FFD&C") Act. They require that domestic or foreign manufacturers have a quality system for the design, manufacture, packaging, labeling, storage, installation, and servicing of finished medical devices intended for commercial distribution in the United States. The regulation requires that various specifications and controls be established for devices; that devices be designed under a quality system to meet these specifications; that devices be manufactured under a quality system; that finished devices meet these specifications; that devices be correctly installed, checked and serviced; that quality data be analyzed to identify and correct quality problems; and that complaints be processed. Thus, the QS regulation helps assure that medical devices are safe and effective for their intended use. The FDA monitors device problem data and inspects the operations and records of device developers and manufacturers to determine compliance with the GMP requirements in the QS regulation. The MDR regulation provides a mechanism for the FDA and manufacturers to identify and monitor significant adverse events involving medical devices. The goals of the regulation are to detect and correct problems in a timely manner. Although the requirements of the regulation can be enforced through legal sanctions authorized by the FFD&C Act, the FDA relies on the goodwill and cooperation of all affected groups to accomplish the objectives of the regulation. The statutory authority for the MDR regulation is Section 519(a) of the FFD&C Act as amended by the Safe Medical Devices Act ("SMDA") of 1990. The SMDA requires user facilities to report: o Device-related deaths to the FDA and the device manufacturer; o Device-related serious injuries to the manufacturer, or to the FDA if the manufacturer is not known; and -12-
o Submit to the FDA on an annual basis a summary of all reports submitted during that period. When a problem arises with a product regulated by the FDA, the agency can take a number of actions to protect the public health. Initially, the agency works with the manufacturer to correct the problem voluntarily. If that fails, legal remedies include asking the manufacturer to recall a product, having federal marshals seize products if a voluntary recall is not done, and detaining imports at the port of entry until problems are corrected. If warranted, the FDA can ask the courts to issue injunctions or prosecute those that deliberately violate the law. When warranted, criminal penalties including prison sentences are sought. Once on the market, there are post-market surveillance controls with which a manufacturer must comply. These requirements include the Quality Systems (also known as Good Manufacturing Practices), and Medical Device Reporting regulations. The QS regulation is a quality assurance requirement that covers the design, packaging, labeling and manufacturing of a medical device. The MDR regulation is an adverse event reporting program. The Company is also required to report under the MDR requirements, which are for injuries and deaths, of which the Company has had none since its registration. For all devices manufactured or remanufactured by the Company, the FDA may request updated information regarding any device with a previously approved 510(k) or PMA submission. If any substantial changes are made to existing approved devices, the FDA may require a 510(k) supplement submission, which, in most cases, does not require the manufacturer to delay production or marketing of the modified device. As with all applications, this determination lies entirely with the FDA. Imaging3's last audit with the FDA was in 2000 and the Company expects a new audit to take place shortly after its new device is submitted in a 510(k) application. In an audit performed by the FDA, the Company's records for service and repair, quality control, device labeling and serial number tracking are reviewed. If the FDA finds issues of non-compliance they issue a letter requesting correction, giving the Company 30 days to correct the non-compliance. Extensions can be requested to reply, but most issues, if any, can be handled in a 30-day period. Since the Company's registration with the FDA in 1995, it has had only one audit. The Company did not receive any notice or correspondence of non-compliance due to that audit. The Company received only one suggestion regarding its record keeping process, which addressed preventive maintenance forms being included in all customer files for which the Company provides service. Imaging3, to its knowledge, has been in good standing with the FDA, receiving no actions or correspondence. The Company is also licensed with the State of California as a Device Manufacturer, license number 63620. Both require annual renewal registration updates, listing any new products being manufactured or marketed. The State of California currently follows the FDA standards and requirements. The Company has had no instances of non-compliance with either the FDA or the State of California. The consequences of non-compliance range from a letter stating non-compliance and a period to cure, suspension of manufacturing and distribution, to fines and suspension of operations. Imaging3 estimates it will obtain FDA approval this year, although there is no assurance that this approval will be granted when expected. This estimate for FDA approval is based on Mr. Janes' past experience with 510(k) submissions. All of the Company's marketing efforts for the new device must start from the date the FDA approves the device to be marketed. Since the Company is already registered with the FDA as a new device manufacturer and has been through an audit performed by the FDA, the FDA is already familiar with the Company and its processes. The FDA may wish to obtain updated information about the Company and may require more time to process this 510(k) submission than estimated. In two other 510(k) submissions by Mr. Janes, the process lasted approximately 120 days, however, these systems were not as complex as the Company's current submission. Management believes Mr. Janes' familiarity with the process and experience with 510(k) submissions will help the Company. -13-
Because of Mr. Janes experience and expertise, the Company does not have to seek outside professional consulting services in this process as most companies must, enabling the Company to avoid additional expense and delays. Management believes that having a person in-house having the experience with the process, understanding 510(k) submissions, and direct access to all engineering and proprietary knowledge, is a distinct advantage and should allow the Company to effectively navigate the FDA review process. To enter the European market, the Company's products as well as its quality assurance systems will have to be approved and certified by an authorized certifying body such as Technischer Uberwachungsverein; English translation: Technical Inspection Association ("TUV"), Underwriters Laboratories ("UL") or British Standards Institute ("BSI"). In the future, the Company may plan to go through this process as a part of its overall enhancement of the quality systems. TUV, UL and BSI are all standards testing companies assisting manufactures to comply with published standards, regulatory standards and laws necessary for marketing devices throughout the world and the United States. These three companies provide the UL and CE (the European equivalent of the UL mark in the United States) marks, demonstrating compliance with the standards and laws. TUV is a Nationally Recognized Testing Laboratory ("NRTL") and Safety Checklist Contractors ("SCC") certified, providing a full suite of services, including CE Marking assistance, electromagnetic compatibility ("EMC"), electrical & mechanical testing, and many additional global conformity assessment services that help companies gain product compliance to enter individual country markets. UL is an independent, not-for-profit product-safety testing and certification organization. They have tested products for public safety for more than a century. Since their founding in 1894, they have held the undisputed reputation as a leader in product- safety testing and certification within the United States. Management believes that by building on their household name in the United States, UL is becoming one of the most recognized, reputable conformity assessment providers in the world. Today, their services extend to helping companies achieve global acceptance, whether for an electrical device, a programmable system, or an organization's quality process. BSI exists to help industry develop new and better products and to make sure that products meet current and future laws and regulations. It tests products from medical devices to fire extinguishers to lamps for football stadiums against published standards. Far East, Middle East, Eastern European, and Latin American markets have different regulatory requirements. The Company intends to comply with applicable requirements if and when it decides to enter those markets. OTHER GOVERNMENT REGULATIONS The delivery of health care services has become one of the most highly regulated of professional and business endeavors in the United States. Both the federal government and individual state governments are responsible for overseeing the activities of individuals and businesses engaged in the delivery of health care services. Federal law and regulations are based primarily upon the Medicare and Medicaid programs. Each of these programs is financed, at least in part, with federal funds. State jurisdiction is based upon the state's interest in regulating the quality of health care in the state, regardless of the source of payment. The Company believes that it is materially complying with applicable laws, however, the Company has not received or applied for a legal opinion from counsel or from any federal or state judicial or regulatory authority. Additionally, many aspects of the Company's business have not been the subject of state or federal regulatory interpretation. The laws applicable to the Company are subject to evolving interpretations. If the Company's operations are reviewed by a government authority, it may receive a determination that could be adverse to the Company. Furthermore, laws that are applicable to the Company may be amended in a manner that could adversely affect the Company. Only a small portion of the Company's revenues come through a government system. Virtually all of the Company's revenues are obtained from sales and service to vendees who pay the Company directly. The Company is not subject to Medicare, Medicaid, or any other federally funded health care program. -14-
PART II ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS ---------------------------------------------------------------------------- COMMON STOCK The Company's Common Stock trades on the OTC Bulletin Board Market under the symbol "IMGG." The range of high and low bid quotations for each fiscal quarter within the last two fiscal years was as follows: YEAR ENDED DECEMBER 31, 2008 HIGH LOW ---------------------------------------- ---------- ---------- First Quarter ended March 31, 2008 $0.12 $0.12 Second Quarter ended June 30, 2008 $0.12 $0.10 Third Quarter ended September 30, 2008 $0.078 $0.078 Fourth Quarter ended December 31, 2008 $0.069 $0.055 YEAR ENDED DECEMBER 31, 2009 HIGH LOW ---------------------------------------- ---------- ---------- First Quarter ended March 31, 2009 $0.065 $0.055 Second Quarter ended June 30, 2009 $0.045 $0.04 Third Quarter ended September 30, 2009 $0.05799 $0.048 Fourth Quarter ended December 31, 2009 $0.76 $0.715 The above quotations reflect inter-dealer prices, without retail markup, mark-down, or commission and may not necessarily represent actual transactions. As of March 29, 2010, there were approximately 790 record holders of the Company's Common Stock, not including shares held in "street name" in brokerage accounts which is unknown. As of March 29, 2010, there were approximately 375,709,898 shares of Common Stock outstanding on record. DIVIDENDS The Company has not declared or paid any cash dividends on its Common Stock and does not anticipate paying dividends for the foreseeable future. EQUITY COMPENSATION PLAN INFORMATION The Company has not yet, but may in the future, establish a management stock option plan pursuant to which stock options may be authorized and granted to the executive officers, directors, employees and key consultants of the Company. In the event the Company establishes the stock option plan, the Company expects to authorize approximately 16,000,000 shares or more for future issuance. WARRANTS As of December 31, 2009, the Company had no warrants outstanding. UNREGISTERED ISSUANCE OF EQUITY SECURITIES The following is a list of the issuance of securities by the Company during the fiscal year ending December 31, 2009 in transactions exempt from registration, the proceeds of which were generally used for working capital or services: -15-
DOLLAR AMOUNT SERVICES OR OTHER EXEMPTION FROM NUMBER OF SHARES OF CONSIDERATION(1) CONSIDERATION DATE OF SALE REGISTRATION(2) ---------------- ------------------- ----------------- ------------ --------------- 687,500 N/A Consulting(3) 3/12/2009 Section 4(2) of the Act 2,134,016 $50,000 Conversion 8/31/2009 Section 4(2) of of Loan the Act 3,030,303 $50,000 Conversion 8/17/2009 Section 4(2) of of Loan the Act 9,325,000 $373,000 N/A 1/27/2009 Rule 506 of through Regulation D 4/10/2009 15,425,841 $385,646 N/A 4/11/2009 Rule 506 of through Regulation D 7/21/2009 15,183,186 $379,580 N/A 7/24/2009 Rule 506 of through Regulation D 9/7/2009 20,000,000 $500,000 N/A 9/9/2009 Rule 506 of Regulation D 20,000,000 $500,000 N/A 9/11/2009 Rule 506 of Regulation D 20,000,000 $500,000 N/A 9/21/2009 Rule 506 of Regulation D 20,000,000 $500,000 N/A 9/22/2009 Rule 506 of Regulation D ------------- (1) During the fiscal year ending December 31, 2009, the Company issued a total of 119,934,027 shares of its common stock for cash consideration. (2) Each placement of securities was done as a private placement not involving any public offering or general solicitation, to investors who met the suitability standards for "accredited investors" as defined in Rule 501 of Regulation D of the Securities Act of 1933, as amended. (3) The nature of the consulting services was rendering financial advisory services for the Company with respect to its capitalization plans and the estimated value of the services was approximately $34,375 based on the prevailing market price of the Company's at the time of issuance of the stock. PART III ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE. -------------------------------------------------------------------------------- On or about April 13, 2009, the Company engaged M&K CPAS, PLLC ("New Accountant") to audit and review the Company's financial statements for the fiscal year ending December 31, 2009. The New Accountant has been engaged for general audit and review services and not because of any particular transaction -16-
or accounting principle, or because of any disagreement with the Company's former accountant, Kabani & Company, Inc., Certified Public Accountants (the "Former Accountant"). Prior to engaging the New Accountant, the Company had not consulted the New Accountant regarding the application of accounting principles to a specified transaction, completed or proposed, or the type of audit opinion that might be rendered on the Company's financial statements or a reportable event, nor did the Company consult with the New Accountant regarding any disagreements with its prior auditor on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure, which disagreements, if not resolved to the satisfaction of the prior auditor, would have caused it to make reference to the subject matter of the disagreements in connection with its reports. The Former Accountant was dismissed effective April 13, 2009. The Former Accountant's reports on the Company's financial statements during its past two fiscal years did not contain an adverse opinion or disclaimer of opinion, nor was it modified as to uncertainty, audit scope or accounting principles, except for a going concern qualification contained in its audit reports for the fiscal years ending December 31, 2007 and December 31, 2008. The decision to change accountants was recommended by the Company's Audit Committee Chairperson and approved by the Company's Board of Directors on April 13, 2009. During the fiscal years ended December 31, 2007 and December 31, 2008 through the date hereof, the Company did not have any disagreements with the Former Accountant on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure which, if not resolved to the Former Accountant's satisfaction, would have caused it to make reference to the subject matter of the disagreement in connection with its report. The New Accountant was engaged effective April 13, 2009. The New Accountant was engaged for general audit and review services and not because of any particular transaction or accounting principle, or because of any disagreement with the Former Accountant. A letter from the Former Accountant addressed to The Securities and Exchange Commission was requested by the Company and sent to the Securities and Exchange Commission. ITEM 9A. CONTROL AND PROCEDURES ------------------------------- EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES We carried out an evaluation, under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, of the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)). Based upon that evaluation, our principal executive officer and principal financial officer concluded that, as of the end of the period covered in this report, our disclosure controls and procedures were not effective to ensure that information required to be disclosed in reports filed under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the required time periods and is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure. Our management, including our principal executive officer and principal financial officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all error or fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Due to the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. To address the material weaknesses, we performed additional analysis and other post-closing procedures in an effort to ensure our consolidated financial statements included in this annual report have been prepared in accordance with generally accepted accounting principles. Accordingly, management believes that the financial statements included in this report fairly present in all material respects our financial condition, results of operations and cash flows for the periods presented. -17-
MANAGEMENT'S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, as amended. Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2009. In making this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO") in Internal Control-Integrated Framework. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company's annual or interim financial statements will not be prevented or detected on a timely basis. We have identified the following material weaknesses: 1. As of December 31, 2009, we did not maintain effective controls over the control environment. Specifically, the Board of Directors does not currently have any independent members and no director qualifies as an audit committee financial expert as defined in Item 407(d)(5)(ii) of Regulation S-B. Since these entity level programs have a pervasive effect across the organization, management has determined that these circumstances constitute a material weakness. 2. As of December 31, 2009, we did not maintain effective controls over financial statement disclosure. Specifically, controls were not designed and in place to ensure that all disclosures required were originally addressed in our financial statements. Accordingly, management has determined that this control deficiency constitutes a material weakness. Because of these material weaknesses, management has concluded that the Company did not maintain effective internal control over financial reporting as of December 31, 2009, based on the criteria established in "Internal Control-Integrated Framework" issued by the COSO. CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING There have been no changes in the Company's internal control over financial reporting through the date of this report or during the quarter ended December 31, 2009, that materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting. INDEPENDENT REGISTERED ACCOUNTANT'S INTERNAL CONTROL ATTESTATION This annual report does not include an attestation report of the Company's registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Company's registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management's report in this annual report. CORRECTIVE ACTION Management plans to make future investments in the continuing education of our accounting and financial staff. Specifically, we plan to seek specific public company accounting training during 2010. Improvements in our disclosure controls and procedures and in our internal control over financial reporting will, however, depend on our ability to add additional financial personnel and independent directors to provide more internal checks and balances, and to provide qualified independence for our Audit Committee. We believe we will be able to commence achieving these goals once our sales and cash flow grow and our financial condition improves. ITEM 9B. OTHER INFORMATION -------------------------- None. -18-
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE ---------------------------------------------------------------- The following table lists the executive officers and directors of the Company as of March 31, 2010: NAME AGE POSITION --------------------- --- -------------------------------------------------- Dean Janes 44 Chairman of the Board of Directors and Chief Executive Officer Xavier Aguilera (1) 61 Executive Vice President, Chief Financial Officer, Corporate Secretary and Director Christopher Sohn 49 President and Chief Operating Officer --------------------- (1) Member of Audit Committee. DEAN JANES has been the Chairman and Chief Executive Officer of the Company since its inception in October 1993. Mr. Janes founded Imaging Services, Inc. in October of 1993 which changed its name to Imaging3, Inc. in 2002. Mr. Janes was the President and Chief Executive Officer of Imaging Services, Inc. from 1993 to 2001, where his responsibilities included business development and overseeing operations, sales and marketing, operations and finance. In 2001, Mr. Janes brought Mr. Christopher Sohn on as President and Chief Operating Officer with Mr. Janes taking the position of Chairman and Chief Executive Officer, his duties remaining the same with the exception of directly overseeing operations and finance. Prior to founding the Company, Mr. Janes worked for COHR, Center for Health Resources, from 1992 to 1993 as a Senior Field Service Engineer; his job responsibilities included technical support for junior engineers and business development of service contracts and revenues for all makes of medical imaging equipment. From 1991 to 1992, Mr. Janes worked for Toshiba American Medical Corporation; his job title was National Technical Support Engineer. His primary responsibilities were to assist Service Engineers throughout the United States with problems and design errors with Cath Labs and Angio Suites being a conduit to Japan and the Service Engineers in the United States. From 1990 to 1991, Mr. Janes worked for OEC Medical Systems, Inc. as a Senior Field Service Engineer; his responsibilities were to maintain, repair and install c-arms and Urology systems in the Southern California area. From 1988 to 1990 Mr. Janes worked for Kaiser Medical Physics as an in-house X-ray Service Engineer for Kaiser Harbor City Hospital; his responsibilities were to maintain and repair medical imaging equipment within the hospital and three outlying clinics. Mr. Janes also served in the United States Army Reserves as a Biomedical engineer; his service was from 1983 to 1991, with a tour in the first Gulf War from December of 1990 to April of 1991. He majored in Bio-Medical Electronic Engineering at the University of Colorado Technical Institute (1984-1988). Mr. Janes is the principal inventor of Imaging3 real-time 3D medical diagnostic imaging technology. Mr. Janes is a member of MENSA. Dean Janes and Michele Janes are husband and wife. XAVIER AGUILERA has been the Executive Vice President, Chief Financial Officer and Corporate Secretary of the Company since 1999. Mr. Aguilera's responsibilities include managing the Company's finances, accounting, taxes, credit facilities and interfacing and developing new relationships with banks and other financial institutions. Prior to working for the Company, Mr. Aguilera was self-employed as a consultant for Xavier Aguilera & Associates from 1997 to 1999. His responsibilities were to manage and open primary healthcare facilities throughout Southern California. He provided property management, estate planning, credit facility and Import/Export consulting for several businesses in Southern California. From 1995 to 1997, Mr. Aguilera was the Chief Administrative Officer for East Los Angeles Doctors Hospital; his responsibilities were to manage administrative personnel within the hospital, manage public relations, business development and JCAHO compliance. From 1992 to 1995, Mr. Aguilera was the Chief Executive Officer for El Centro Human Services Corporation; his responsibilities were to develop and implement a community based mental health facility consisting of eight satellite centers. He managed a $9.4 million budget and a full time staff of 240 employees. From 1990 to 1992, Mr. Aguilera was a Deputy Director/Administrator for Northeast Community Clinic; his responsibilities were to implement and administer the clinics health programs and oversee operations. From 1988 to 1990, Mr. Aguilera was self employed as a consultant for finance, management and international finance. He provided these services to banks as well as businesses throughout Southern California. From 1987 to 1988, Mr. Aguilera was Vice President of International Banking Marketing for California Commerce Bank; his responsibilities were to manage and administer a $14 million portfolio, develop -19-
new business in Southern California with Hispanic Businesses and develop business relationships with Northern Mexico businesses and banks. From 1981 to 1987, Mr. Aguilera was an Assistant General Manager/Deputy Director for Banco Nacional de Mexico (BANAMEX). He was responsible for $60 million in new deposits as well as new business development and management of commercial and personal lending departments. He holds a bachelors degree in business from California State University at Northridge (1983) and a Certificate of Medical Management from the University of California at Los Angeles (1995). CHRISTOPHER SOHN has been the President and Chief Operating Officer of the Company since 2001. As Chief Operating Officer for Imaging3, Mr. Sohn's responsibilities include developing international sales, marketing and resourcing network, organizing and strategizing with manufacturing companies and researching new sources of products from developing countries for import into the United States, overseeing of business operations and human resources. Prior to working for the Company, Mr. Sohn was President and Chief Executive Officer of DMI, Inc. from 1994 to 2000. As Chief Executive Officer for an international trading company of diagnostic medical imaging systems, Mr. Sohn's main responsibility was to develop business relationships and dealer networks in Central and South American markets, connecting this with the needs of Asian medical equipment manufactures as well as manufactures in the United States and North America. Mr. Sohn has also organized and participated in more than a dozen medical exhibitions during this period including the Hospitalar (Brazil 1995-2000) and RSNA during the same period. From 2000 to 2001, Mr. Sohn was Chief Executive Officer of ISOL America, Inc.; his responsibilities included starting up an overseas headquarters for the parent company ISOL Korea in the United States as well as setting up a distribution and dealer network in the United States, Central and South America for ISOL's products, which included, Magnetic Resonance Imaging and Bone Desitometry Systems. Mr. Sohn also assisted in the Company's efforts to achieve FDA and UL approval of its products as well as researching manufacturing partners for the assembly and manufacture of ISOL products within the United States. Mr. Sohn majored in biochemistry and computer science at the University of California at Los Angeles (1978-1982). LIMITATION OF LIABILITY AND INDEMNIFICATION OF OFFICERS AND DIRECTORS Under the California Corporation Code, the Company's directors will have no personal liability to the Company or its stockholders for monetary damages incurred as the result of the breach or alleged breach by a director of his "duty of care." This provision does not apply to the directors' (i) acts or omissions that involve intentional misconduct or a knowing and culpable violation of law, (ii) acts or omissions that a director believes to be contrary to the best interests of the corporation or its shareholders or that involve the absence of good faith on the part of the director, (iii) approval of any transaction from which a director derives an improper personal benefit, (iv) acts or omissions that show a reckless disregard for the director's duty to the corporation or its shareholders in circumstances in which the director was aware, or should have been aware, in the ordinary course of performing a director's duties, of a risk of serious injury to the corporation or its shareholders, (v) acts or omissions that constituted an unexcused pattern of inattention that amounts to an abdication of the director's duty to the corporation or its shareholders, or (vi) approval of an unlawful dividend, distribution, stock repurchase or redemption. This provision would generally absolve directors of personal liability for negligence in the performance of duties, including gross negligence. The California Corporations Code grants corporations the right to indemnify their directors, officers, employees and agents in accordance with applicable law. The Company's Bylaws provide for indemnification of such persons to the full extent allowable under applicable law. These provisions will not alter the liability of the directors under federal securities laws. The Company intends to enter into agreements to indemnify its directors and officers, in addition to the indemnification provided for in the Company's Bylaws. These agreements, among other things, indemnify our directors and officers for certain expenses (including attorneys' fees), judgments, fines, and settlement amounts incurred by any such person in any action or proceeding, including any action by or in the right of the Company, arising out of such person's services as a director or officer of the Company, any subsidiary of the Company or any other company or enterprise to which the person provides services at the request of the Company. The Company believes that these provisions and agreements are necessary to attract and retain qualified directors and officers. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling the Company pursuant to the foregoing provisions, the Company has been informed that in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in the Act and is therefore unenforceable. -20-
BOARD COMMITTEES The Board of Directors has appointed an Audit Committee. As of March 29, 2010, the sole member of the Audit Committee is Xavier Aguilera, who may not be considered to be independent as defined in Rule 4200 of the National Association of Securities Dealers' listing standards. The Board of Directors has adopted a written charter of the Audit Committee. The Audit Committee is authorized by the Board of Directors to review, with the Company's independent accountants, the annual financial statements of the Company prior to publication, and to review the work of, and approve non-audit services performed by, such independent accountants. The Audit Committee will make annual recommendations to the Board for the appointment of independent public accountants for the ensuing year. The Audit Committee will also review the effectiveness of the financial and accounting functions and the organization, operations and management of the Company. The Audit Committee was formed on August 31, 2003. The Audit Committee held one meeting during fiscal year ended December 31, 2009. The Company established a Compensation Committee on August 31, 2003, which consists of one director, Dean Janes. The Compensation Committee is responsible for reviewing general policy matters relating to compensation and benefits of directors and officers, determining the total compensation of our officers and directors. The Board of Directors does not have a nominating committee. Therefore, the selection of persons or election to the Board of Directors was neither independently made nor negotiated at arm's length. REPORT OF THE AUDIT COMMITTEE The Company's Audit Committee has reviewed and discussed the Company's audited financial statements for the fiscal year ended December 31, 2009 with senior management. The Audit Committee has reviewed and discussed with management the Company's audited financial statements. The Audit Committee has also discussed with M&K CPAS, PLLC ("M&K"), the Company's independent auditors, the matters required to be discussed by the statement on Auditing Standards No. 61 (Communication with Audit Committees) and received the written disclosures and the letter from M&K required by Independence Standards Board Standard No. 1 (Independence Discussion with Audit Committees). The Audit Committee has discussed with M&K the independence of M&K as auditors of the Company. Finally, the Audit Committee has considered whether the independent auditor's provision of non-audit services to the Company is compatible with the auditors' independence. Based on the foregoing, the Company's Audit Committee has recommended to the Board of Directors that the audited financial statements of the Company be included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2009 for filing with the United States Securities and Exchange Commission ("SEC). The Company's Audit Committee did not submit a formal report regarding its findings. AUDIT COMMITTEE XAVIER AGUILERA Notwithstanding anything to the contrary set forth in any of the Company's previous or future filings under the Securities Act of 1933, as amended (the "Securities Act"), or the Securities Exchange Act of 1934, as amended (the "Exchange Act"), that might incorporate this report in future filings with the Securities and Exchange Commission, in whole or in part, the foregoing report shall not be deemed to be incorporated by reference into any such filing. CODE OF CONDUCT The Company has adopted a Code of Conduct that applies to all of its directors, officers and employees. The text of the Code of Conduct has been posted on the Company's Internet website and can be viewed at www.imaging3.com. Any waiver of the provisions of the Code of Conduct for executive officers and directors may be made only by the Audit Committee or the full Board of Directors and, in the case of a waiver for members of the Audit Committee, by the Board of Directors. Any such waivers will be promptly disclosed to the Company's shareholders. -21-
AGREEMENT WITH LEGAL COUNSEL The Company has an engagement agreement with Richard Farkas, Esq. for the provision of legal services in consideration for compensation to be paid by the Company. As partial payment under that compensation contract, the Company has issued free trading shares of its common stock to Mr. Farkas under a Form S-8 Registration Statement filed by the Company with the Securities and Exchange Commission, and may do so again in the future. COMPLIANCE WITH SECTION 16(A) OF EXCHANGE ACT Our affiliates who are members of our management voluntarily comply with Section 16 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), even though we do not have securities registered under Section 12 of Exchange Act. Section 16(a) of the Exchange Act requires a registrant's officers and directors, and certain persons who own more than 10% of a registered class of a registrant's equity securities (collectively, "Reporting Persons"), to file reports of ownership and changes in ownership ("Section 16 Reports") with the Securities and Exchange Commission (the "SEC"). Reporting Persons are required by the SEC to furnish the registrant with copies of all Section 16 Reports they file. Based solely on its review of the copies of such Section 16 Reports received by it, or written representations received from certain Reporting Persons, all Section 16(a) filing requirements that would be applicable to the Company's Reporting Persons (i.e. if the Company's securities were registered under Section 12 of the Exchange Act) during and with respect to the fiscal year ended December 31, 2009 have been complied with on a timely basis, except that Dean Janes, the Company's Chief Executive Officer, filed one Form 4 late covering a total of one transaction. For transactions occurring during the fiscal year ending December 31, 2008, Mr. Janes filed four Forms 4 late covering a total of ten transactions. ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS -------------------------------------------------------------------------------- The following table sets forth the names of our executive officers and directors and all persons known by us to beneficially own 5% or more of the issued and outstanding common stock of Imaging3 at March 29, 2010. Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission. In computing the number of shares beneficially owned by a person and the percentage of ownership of that person, shares of common stock subject to options held by that person that are currently exercisable or become exercisable within 60 days of March 29, 2010 are deemed outstanding even if they have not actually been exercised. Those shares, however, are not deemed outstanding for the purpose of computing the percentage ownership of any other person. The percentage ownership of each beneficial owner is based on 375,709,892 outstanding shares of common stock. Except as otherwise listed below, the address of each person is c/o Imaging3, Inc., 3200 W. Valhalla Drive, Burbank, California 91505. Except as indicated, each person listed below has sole voting and investment power with respect to the shares set forth opposite such person's name. NUMBER OF SHARES BENEFICIALLY PERCENTAGE NAME, TITLE AND ADDRESS OWNED (1) OWNERSHIP ----------------------- ------------------- ---------- Dean Janes (includes shares owned by wife, Michele Janes) Chairman and Chief Executive Officer 59,561,328 15.9% Christopher Sohn President and Chief Operating Officer 23,000,000 6.1% Xavier Aguilera Director, Chief Financial Officer/Treasurer, Executive Vice President, and Secretary 200,000 *% -22-
All current Executive Officers as a Group 83,116,328 22.0% ----------------------- (*) Less than 1%. (1) Except as pursuant to applicable community property laws, the persons named in the table have sole voting and investment power with respect to all shares of common stock beneficially owned. The total number of issued and outstanding shares and the total number of shares owned by each person does not include unexercised warrants and stock options, and is calculated as of March 29, 2010. ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES ------------------------------------------------ (a) Exhibits EXHIBIT DESCRIPTION ------- ---------------------------------------------------------------------------------------------- 3.1 Articles of Incorporation (1) 3.2 Articles of Amendment dated October 25, 2001, June 24, 2002, and August 13, 2002(1) 3.3 Bylaws (1) 3.4 Certificate of Amendment dated September 30, 2003(2) 3.5 Certificate of Amendment dated October 25, 2001(3) 3.6 Certificate of Amendment June 24, 2002(3) 3.7 Certificate of Amendment August 13, 2002(3) 10.1 Patent No. 6,754,297(3) 10.2 Consulting Agreement(3) 10.3 Assignment(3) 10.6 Commercial Promissory Note dated August 4, 2004(4) 10.7 Security Agreement(4) 10.8 Commercial Promissory Note dated April 24, 2005(5) 10.9 IR Commercial Real Estate Association Standard Industrial/Commercial Single-Tenant Lease - Net, dated June 21, 2004 by and between Four T's, Bryan Tashjian, Ed Jr. Tashjan, Bruce Tashjan, Greg Tashjan and Dean Janes DBA Imaging Services, Inc.(6) 31.1 Section 302 Certification of Chief Executive Officer 31.2 Section 302 Certification of Chief Financial Officer 32.1 Section 906 Certification of Chief Executive Officer 32.2 Section 906 Certification of Chief Financial Officer ------------- (1) Incorporated by reference to the Form 10SB/A Registration Statement filed with the Securities and Exchange Commissioner on December 9, 2002. (2) Incorporated by reference to Amendment No. 2 to Form SB-2 Registration Statement filed with the Securities and Exchange Commission on October 6, 2004. (3) Incorporated by reference to Amendment No. 3 to Form SB-2 Registration Statement filed with the Securities and Exchange Commission on October 21, 2004. (4) Incorporated by reference to Amendment No. 5 to Form SB-2 Registration Statement filed with the Securities and Exchange Commission on April 18, 2005. (5) Incorporated by reference to Amendment No. 6 to Form SB-2 Registration Statement filed with the Securities and Exchange Commission on July 7, 2005. (6) Incorporated by reference to Amendment No. 8 to Form SB-2 Registration Statement filed with the Securities and Exchange Commission on September 9, 2005. -23-
SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Dated: September 30, 2010 IMAGING3, INC. By: /s/ Dean Janes -------------------------------------- Dean Janes, Chairman of the Board and Chief Executive Officer (Principal Executive Officer) Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated. By: /s/ Dean Janes Dated: September 30, 2010 --------------------------------------------------- Dean Janes, Chairman of the Board and Chief Executive Officer (Principal Executive Officer) By: /s/ Xavier Aguilera Dated: September 30, 2010 -------------------------------------------------- Xavier Aguilera, Chief Financial Officer/Treasurer, Executive Vice President, Corporate Secretary and Director (Principal Financial/Accounting Officer) By: /s/ Christopher Sohn Dated: September 30, 2010 -------------------------------------------------- Christopher Sohn, President and Chief Operating Officer -24