SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported): September 15, 2010
(Exact name of registrant as specified in its charter)
(State or other jurisdiction of incorporation)
(Commission File Number)
One Dell Way, Round Rock, Texas 78682
(Address of principal executive offices) (zip code)
Registrants telephone number, including area code: (800) 289-3355
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy
the filing obligation of the registrant under any of the following provisions:
o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
ITEM 7.01 Regulation FD Disclosure.
Effective September 10, 2010, Lawrence P. Tu, Dells Senior Vice President, General Counsel and
Secretary, adopted a prearranged trading plan (the Plan) to sell shares of Dells common stock.
The Plan was designed to comply with Rule 10b5-1 under the Securities Exchange Act of 1934, as
amended (the Exchange Act), and Dells policies regarding stock transactions. Under Rule 10b5-1,
directors, officers and other persons who are not in possession of material non-public information
may adopt a prearranged plan or contract for the sale of the registrants securities under
specified conditions and at specified times to achieve prudent and gradual asset diversification
Mr. Tu informed Dell that the stock sales to be effected pursuant to the Plan are part of his
personal program for long-term asset diversification and tax and financial planning. The Plan will
not reduce Mr. Tus ownership of Dells shares below Dells applicable stock ownership guidelines.
The Plan provides that Mr. Tu will sell 119,989 shares of Dell common stock during specific periods
occurring between November 22, 2010 and September 9, 2011. Shares will be sold under the Plan in
the open market at prevailing market prices, All stock sales under the Plan will be disclosed
publicly in accordance with applicable securities laws, rules and regulations through appropriate
filings with the U.S. Securities and Exchange Commission.
Effective September 7, 2010, Erin Nelson, Dells Vice President and Chief Marketing Officer,
cancelled the prearranged trading plan she entered into in March 2010. The prearranged trading
plan entered into by Ms. Nelson provided for her sale of up to approximately 39,442 shares of Dell
common stock during specified periods occurring between May 2010 and May 2011.
The information in this Item 7.01 of Dells Current Report on Form 8-K shall not be deemed to be
incorporated by reference into any registration statement or other document pursuant to the
Securities Act of 1933, as amended, unless such subsequent filing specifically references this
Current Report on Form 8-K.